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Home My WebLink About8/13/2015 - City Arts Commission - Public Comments (2) Newport Beach Master Plan Study Session Assessment by Michaell Magrutsche 8/13/2015 This study session is about finding an art &cultural vision for the city of Newport Beach: The workflow for realizing a vision successfully: a. Vision b.Function c. Form! a.Best Possible Vision In order to create a vision one has to assess the current status quo, possibilities and options. ●Unpredictability:Last session we assessed that our country is going through a powerful transitional stage from a technology into the digital age,where no one really knows where we are going.In particular with the numerous changes in human behavior due to technology it can’t be conservatively be predicted where art and art consumption is going to be in 5 years. ●Limited Options?Our situation of change limits the options of creating a long time cultural vision for any city.In addition,the financial responsibility of a city forces a vision for arts &culture to be treated very conservatively to keep successful programs running,while adapting them to new technologies and outdated programs to be phased out.This process has to be revised yearly until the situation quiets down or new ways of presenting the arts can be implicated. b. Most Applicable Function: ●Needs Assessment Core Problem:Most people that are questioned or come to meetings are not fully aware about different generational art needs and consumption.They are not properly informed of what a great art selection we already have in Newport Beach.How could they,because there is no central source/hub that offers a complete list. ●The Quintessential Question:Is there a need for more arts in Newport Beach or is the overabundance of Newport’s current arts landscape sufficient?See © Michaell Magrutsche SelfAware Art Coach 323.596.0845 art@michaellart.com SelfAwareArt.com page 1 Newport Beach Master Plan Study Session Assessment by Michaell Magrutsche 8/13/2015 Newport Beach Arts &Culture Master Plan Document 1st Stage click here and the 70 arts organisations in Newport Beach. The Key that Drives The Art & Cultural Business Today How To Inform You About The Art You Prefer In Time? The ease of connecting through social media has created an overabundance of options for what you can do in your spare time. Everyone competes for those 30min2hrs of free time. Sadly, it is not the best performance that mostly attracts you to attend but do you know in time about an opera event that you might be interested and are you reminded enough to make you consider it. c.Best Form For Current Vision and Function. ●A General Cultural Events Calendar that becomes part of Visit Newport Beach’s “Celebrate” department which could be renamed “Celebrate Newport Beach’s Art & Culture.” Integrate this calendar in the already available BCS Visit Newport Beach Mobile App. See: http://www.visitnewportbeach.com/bowlchampionshipseries2014/bcsapp/ Staff Question? How to best implement a complete cultural events calendar. How to feed and update information because being current is key to citizens using it. ●Why Rethink Grants:Arts organisations usually put all their money in the production of art and there is too little money to promote them.Either put in a clause to use grants on promotions.The Arts Commission to awards promotional credits as grants that can be used with beforementioned app. What are the requirements for being a signature event for the City of Newport Beach?Why does the wine festival get 35 k and how much does the NB art show get? © Michaell Magrutsche SelfAware Art Coach 323.596.0845 art@michaellart.com SelfAwareArt.com page 2