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Home My WebLink About19 - Request to Install Toshiba Classic Street Light Banners (N2017-0204)PaR m CITY OF �\`S NEWPORT BEACH cy<`o-P City Council Staff Report November 28, 2017 Agenda Item No. 19 TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: David A. Webb, Public Works Director - 949-644-3311, dawebb@newportbeachca.gov PREPARED BY: Abby Cooke, Assistant Engineer, acooke@newportbeachca.gov Socheata Chhouk, Civil Engineer, schhouk(a)-newportbeachca.gov PHONE: 949-644-3323, 949-644-3346 TITLE: Request to Install Toshiba Classic Street Light Banners (N2017- 0204) ABSTRACT: Hoag Charity Sports is requesting approval to install a maximum of 153 banners on City - owned streetlights along East Coast Highway, MacArthur Boulevard, and Jamboree Road for the 2018 Toshiba Classic golf tournament. RECOMMENDATION: a) Determine that the action is exempt from the California Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) and 15060(c)(3) of the CEQA Guidelines because it will not result in a physical change to the environment, directly or indirectly; b) Waive the provisions of Council Policy L-16 pertaining to the following requirements for use of the City public right-of-way for banner installation: open to the general public without charge and install no more than one hundred (100) banners; and c) Allow for the installation of a maximum of 153 street light banners from Monday, February 12, 2018 to Monday, March 12, 2018 for the 2018 Toshiba Classic golf tournament. Installation will be along East Coast Highway, MacArthur Boulevard, and Jamboree Road. FUNDING REQUIREMENTS: There is no fiscal impact related to this item. The applicant paid for the Encroachment Permit application fee. DISCUSSION: Hoag Charity Sports is producing the 2018 Toshiba Classic golf tournament which will be held at the Newport Beach County Club from March 7, 2018 through March 11, 2018. 19-1 Request to Install Toshiba Classic Street Light Banners (N2017-0204) November 28, 2017 Page 2 Hoag Charity Sports, a supporting organization of Hoag Hospital Foundation, will be donating the proceeds to the Mary & Dick Allen Diabetes Center at Hoag Hospital and other local charities. The proceeds of the Toshiba Classic are expected to exceed $1 million. The event receives much exposure, as it is televised domestically and internationally, and is expected to generate revenue for the City of Newport Beach in the form of tourism. The event is expected to have a considerable and favorable economic impact on the community as the event organizers, players, support staff, families, and visitors are expected to stay in local hotels, dine in local restaurants, shop in town, and utilize service - related businesses. Hoag Charity Sports is requesting to install a maximum of 153 banners along East Coast Highway, MacArthur Boulevard, and Jamboree Road as shown on Attachment A. The applicant proposes to install the banners on Monday, February 12, 2018 and remove the banners on Monday, March 12, 2018. Each banner is 30 -inches by 96 -inches in size. Council Policy L-16 (Temporary Banners Extending Over the Public Right -of -Way) includes general provisions for permitting street light banners. Per the Council Policy, banners can be used to "notify the general public of a community -wide event, open to the general public without charge, conducted by a non-profit corporation or organization, and co-sponsored by the City of Newport Beach." Additionally, no more than one hundred (100) banners shall be installed for no longer than thirty (30) days. The five-day event is open to the public, but there is a nominal ticket fee for general admission. The golf tournament is owned and operated by Hoag Charity Sports, a 501 c3 (Charitable Organizations) under the Hoag Hospital Foundation. The City is a co-sponsor of the event by approving $15,000 in Special Events Grant funding at the July 11, 2017 City Council meeting for Fiscal Year 2017-2018. The banners would be removed within 30 days of installation. However, Hoag Charity Sports is requesting to install a maximum of 153 street light banners along East Coast Highway, MacArthur Boulevard, and Jamboree Road, which exceeds the 100 -banner limit. City staff is requesting City Council waive the 100 -banner limitation on Council Policy L-16. In the past, requests for similar private events, such as "Barrett -Jackson Collector Car Auction" (approved May 25, 2010), "Vizio BCS National Championship" (approved November 26, 2013), and "Russo and Steele Collector Automobile Auction" (approved May 13, 2014), have been approved by the City Council. The event has a couple of commercial sponsors that are shown on the top third of the banner. They are relativity small compared to the golfer image and event language. Attachment B shows the banner sample and Attachment C shows a letter from the applicant describing the event. City staff recommends that the City Council waive City Council Policy L-16 and approve Encroachment Permit N2017-0204. 19-2 Request to Install Toshiba Classic Street Light Banners (N2017-0204) November 28, 2017 Page 3 It should be noted that if this request is approved, subsequent requests for the same event may be approved by the City Manager, provided that the size, number, location, and banner type (language and graphics) are unchanged. ENVIRONMENTAL REVIEW: Staff recommends the City Council find this action is not subject to the California Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly. NOTICING: The agenda item has been noticed according to the Brown Act (72 hours in advance of the meeting at which the City Council considers the item). ATTACHMENTS: Attachment A — Location Map Attachment B — Banner Sample Attachment C — Applicant Letter Attachment D — City Council Policy L-16 19-3 ExPrO Toshiba Classic Lighting & Maintenance Banner Program Locations www.exteriorproducts.net . www.exprolightinggroup.com 714-632-3509.1031 N Shepard St, Anaheim CA 92806 Attachment A sari a 3 ►,�a� aU w� lY s 6 FP •R SURVEY MAPS ARE PROPRIETARYTOIII COPIED, SHARED OR DISTRIBUTED TO ANY OTHER PERSONS OR COMPANIES WITHIN THE CONTRACTING INDUSTRY. 19-4 ®ExPro Lighting & Maintenance www.exteriorproducts.net • www.exprolightinggroup.com 714-632-3509 •1031 N Shepard St, Anaheim CA 92806 Toshiba Classic Banner Program Locations TOTAL POLE COUNT: 153 OUR SURVEY MAPS ARE PROPRIETARY TO EXTERIOR PRODUCTS, CORP. AND CANNOT BE COPIED, SHARED OR DISTRIBUTED TO ANY OTHER PERSONS OR COMPANIES WITHIN THE CONTRACTING INDUSTRY. 19-5 MAP 1 OF 4 Jamboree between PCH & Santa Barbara Dr MAP 2921 Northbound.. 2891 2882 7421 2885 2904 2920 2890 2881 7422 2896 2922 2919 2889 2880 7423 2897 2923 2894 2888 2879 7424 2898 2924 2893 2887 2878 7442 2899 7280 2892 2886 2876 7425 2900 7281 7252 3843 7293 2883 2901 7282 7253 3844 7511 2884 2902 7302 7479 38 total poles this section TOTAL POLE COUNT: 153 OUR SURVEY MAPS ARE PROPRIETARY TO EXTERIOR PRODUCTS, CORP. AND CANNOT BE COPIED, SHARED OR DISTRIBUTED TO ANY OTHER PERSONS OR COMPANIES WITHIN THE CONTRACTING INDUSTRY. 19-5 MAP 2 OF 4 PCH between Jamboree & Avocado Ave MAP 5031 Westbound.. 5050 5055 5034 5039 5045 5032 5051 5057 5035 5040 5020 5047 5052 5058 5036 5041 5021 5048 5053 5059 5037 5043 5022 5049 5054 3842 5038 5044 7280 7251 7259 28 total poles this section 7290 7273 TOTAL POLE COUNT: 153 OUR SURVEY MAPS ARE PROPRIETARY TO EXTERIOR PRODUCTS, CORP. AND CANNOT BE COPIED, SHARED OR DISTRIBUTED TO ANY OTHER PERSONS OR COMPANIES WITHIN THE CONTRACTING INDUSTRY. 19-5 MAP 3 OF 4 Macarthur between PCH & San Joaquin Hills Rd MAP 5014 Northbound.. 7254 3838 7285 7268 7275 5015 7255 3839 7286 7269 7276 5016 7256 3840 7287 7270 7277 5017 7257 3841 7288 7271 7279 5018 7258 3842 7289 7272 7280 7251 7259 7292 7290 7273 7281 7252 3843 7293 7291 7274 7282 7253 3844 7511 7305 7312 7302 7479 44 total poles this section TOTAL POLE COUNT: 153 OUR SURVEY MAPS ARE PROPRIETARY TO EXTERIOR PRODUCTS, CORP. AND CANNOT BE COPIED, SHARED OR DISTRIBUTED TO ANY OTHER PERSONS OR COMPANIES WITHIN THE CONTRACTING INDUSTRY. 19-5 MAP 4OF4 Macarthur between San Joaquin Northbound.. Hills Rd & Bonita Canyon Dr 5260 7303 7480 7505 7512 7306 5261 7517 7481 7506 7513 7307 5262 7474 7482 7507 7514 7308 7298 7475 7483 7508 7515 7309 7299 7476 7484 7509 7516 7310 7300 7477 7485 7510 7304 7311 7301 7478 7511 7305 7312 7302 7479 43 total poles this section TOTAL POLE COUNT: 153 OUR SURVEY MAPS ARE PROPRIETARY TO EXTERIOR PRODUCTS, CORP. AND CANNOT BE COPIED, SHARED OR DISTRIBUTED TO ANY OTHER PERSONS OR COMPANIES WITHIN THE CONTRACTING INDUSTRY. 19-5 ExPr Toshiba Classic, Lighting & Maintenance www.exteriorproducts.net• www.exprolightinggroup.com °R Banner Program Locations 714-632-3509.1031 N Shepard St, Anaheim CA 92806 A" O uo 2902 Qac P2904 O 2922 2923 2920, o,E 0 2924 § 2927 < 000 y� �21 \ O 7422 ,tp , � q 3 2876� 7423 7424 Pp P� 2878 v 7442 0 2879 7425 2880 0 2881 2884 P� 0� 288 2885 O 2886 sY 2887 2896 2897 s 2888 i p W K 8 2899 28895 2900 2890 8 e9 p 2891 1892 9 O J `M1 E O0 y 2921 2920 2919 2894 2893 2892 MAP 1 OF 4 Jamboree between PCH & Santa Barbara Dr 2891 2882 7421 2885 2904 2890 2881 7422 2896 2922 2889 2880 7423 2897 2923 2888 2879 7424 2898 2924 2887 2878 7442 2899 2886 2876 7425 2900 2883 2901 2884 2902 38 total poles this section OUR SURVEY MAPS ARE PROPRIETARY TO EXTERIOR PRODUCTS, CORP. AND CANNOT BE COPIED, SHARED OR DISTRIBUTED TO ANY OTHER PERSONS OR COMPANIES WITHIN THE CONTRACTING INDUSTRY. 19-6 ExPr&�oToshiba Classic Lighting & Maintenance www.exteriorproducts.net.www.exprolightinggroup.com Banner Program Locations 714-632-3509.1031 N Shepard St, Anaheim CA 92806 0- `5058t:; 5058° ,+ is'i 13,20 5057 O 6 5034_ + 5035 5055 $ -o ,. co"." 036— 5054 0°5038 ` ® 505 a JO 039\ R 504foo ycy�q sos� 5041 \ ^ry z� A>' m'aa CHANNEL MAP2OF4 PCH between Jamboree & Avocado Ave o 5031 5050 5055 5034 5039 5032 5051 5057 5035 5040 5047 5052 5058 5036 5041 5048 5053 5059 5037 5043 5049 5054 5038 5044 28 total poles this section Q \ �/ I ITTI F RAI PPA 5045 5020 5021 5022 All; ,ref 9S'T H FaST V 7 ONNNHffl � 5032 1fHHHHHHH[ 5031 y°° 5022. 19-7 Expro, `Toshiba Classic v Lighting & MLAnaheim ance Banner Program Locations,7285 www.exteriorproducts.net wgroup.com O 714-632-3509 1031 N SheA 92806 �� 7286 MAPF 4 3 O 7287 72S Macarthur between PCH & San Joaquin Hills Rd 3842 P � 7288 5014 7254 3838 7285 7268 7275 3841 5015 7255 3839 7286 7269 7276 7289 N 5016 7256 3840 7287 7270 7277 3840 0- 5017 7257 3841 7288 7271 7279 7290 /P 5018 7258 3842 7289 7272 7280 m 38339 � p 7251 7259 7292 7290 7273 7281 7291 ha s 7252 3843 7293 7291 7274 7282 Q� AQP 7253 3844 1 F 3838 44 total poles this section 5pN z 7268 V A 42� i 3844 7269 V/ CNS C \ ry °QFNr 3843 a PROR rl y � 7270 • v� 72! >� py e�� 271 �J • _'" 725 7272 7272 • izo ' ,P�o P�2J� < R:f 7257 7273 • �7256 71 m 7274 • /S 1 7255 � 72.54 276 • 725: 7277 • / �a 7252 0 m s J27 5017 7281 81 ~s e � �e • � 5016 72a2 z. �,� �� 5015 a ,yq ° � a zss zsao 32e �, �I �zss zssa.. 5014 T %m Z---, O MIGUEL Gp6/ OUR SURVEY MAPS ARE PROPRIETARY TO EXTERIOR PRODUCTS, CORP. AND CANNOT BE COPIED, SHARED OR DISTRIBUTED TO ANY OTHER PERSONS OR COMPANIES WITHIN THE CONTRACTING INDUSTRY. 19-8 7302 7479 43 total poles this section 19 A s OyPRESS e 7510 7480 7511 ` 7479 751122 — �� 7478 $ N h 7513 �Q 7477 w 4T a 7514 7476 4 7515 7475g� mo^, 7517 // Qo�ME PORT PORI E 4 PORr M4NLEIOH ._ 1 CIRCLE 1 17 1707 oa 1 � 1 H�VS Oat 0� ti e +y 0 A� o 19-9 ExPrOV Toshiba Classic Lighting OC Mae" tgl" Banner Program Locations 7505 '485 w 714-632x3509.1031 N She a St, Anaheim CA 92806 Am LJ Shepard \ -- p rd St, Anaheim CA 92806 z N_- < h MAP 4 OF 4 7506 7484 I Macarthur between San Joaquin Hills Rd & Bonita Canyon Dr ,1 7507 7aa3 5260 7303 7480 7505 751212 7306 5261 7517 7481 7506 7513 7307 7508 7482. 5262 7474 7482 7507 7514 7308 7298 7475 7483 7508 7515 7309 7299 7476 7484 7509 7516 7310 7509 7300 7477 7485 7510 7304 7311 7481 7301 7478 7511 7305 7312 7302 7479 43 total poles this section 19 A s OyPRESS e 7510 7480 7511 ` 7479 751122 — �� 7478 $ N h 7513 �Q 7477 w 4T a 7514 7476 4 7515 7475g� mo^, 7517 // Qo�ME PORT PORI E 4 PORr M4NLEIOH ._ 1 CIRCLE 1 17 1707 oa 1 � 1 H�VS Oat 0� ti e +y 0 A� o 19-9 CLASSIC IN is u • TOSHIBACLASSIC.COM E'1031 North Shepard St. ElScreen Print ExPro Anaheim, CA 92806 Art Template Lighting &Maintenance 714.632.35O9ext.72OOwarehouse [Digital Print 949.302.3502 cell .exteriorproductsnet.www.exprolightinggroup.com [:1 Applique www 714-632-3509 •1031 N Shepard St, Anaheim CA 92806 714.632.3589 fax Job: Toshiba Classic (City of Newport Beach) 4" Pole Pocket Job Information: Stitch Area (red) 200 (two hundred) Banners �, Printed both sides, same image @ 720 d.p.i. 3.5"top/ bottom pole pockets- reinforced 2- 3/4" brass grommets 2- 5" wide half circle wind slits 30" (25) x 96" (8') = 20 sq. ft. HD 15 oz. blockout vinyl 3/4" Brass Grommets Artwork Approval X Client Signature Stitch Area (red) 4" Pole Pocket •� Toshiba Classic 3/31/2017 Banner Artwork 30" 96" OUR SURVEY MAPS ARE PRO PRIETARYTO EXTERIOR PRODUCTS, CORP. AND CANNOT BE COPIED, SHARED OR DISTRIBUTED TO ANY OTHER PERSONS OR COMPANIES WITHIN THE CONTRACTING INDUSTRY. 19-11 Exterior Products, Corp. www.exteriorproducts.net City of Newport Beach Public Works Department Socheata Chhouk 100 Civic Center Drive Newport Beach, CA 92660 Re: Toshiba Classic 2018 Dear Socheata, March 31, 2017 We have been hired to put together the permit, layout, fabrication and installation of the banners for the 2018 Toshiba Classic. After all of our years working with The City of Newport Beach, we understand that the permitting process takes time, and that we need to be organized well in advance. Mr. Rich Thomas is our direct point of contact. He can be reached at 443-900-4119 or RThomas@ToshibaClassic.com. Our goal is to install up to 200 banners on PCH, MacArthur, and Jamboree, all within the City of Newport Beach. We are assembling a very detailed map for the application. Naturally, we are receptive to your direction on available locations. We have the following timing as our ideal target: • Installation: December 28, 2017 • Removal: March 20, 2018 Due to the current timing, the design is still in progress. We have attached a preliminary design. The Event: For one week each year, the international spotlight shines brightly on Newport Beach and Orange County. The Toshiba Classic was the first PGA Tour Champions event to raise $1 million for charity and the tournament has raised over $19 million in 19 years. Proceeds from the Toshiba Classic benefit Hoag Hospital and other local charities. In 2018, the Toshiba Classic will benefit the Mary and Dick Allen Diabetes Center which provides comprehensive services for those at risk for diabetes regardless of their ability to pay. This exposure for our community provides immeasurable benefits, and the positive light shed on Orange County residually impacts the businesses and individuals who reside here. The Toshiba Classic fills local hotel rooms, restaurants and businesses during tournament week, providing an enormous influx of dollars into our local economy. An independent study by Economics Research Associates of Los Angeles determined the economic impact of the Toshiba Classic on Newport Beach and surrounding communities of Orange County to be almost $30 million. JEFF JR ROVINSKY 1031 N. Shepard St. Anaheim, CA 92806 Office: 714-632-3509 Fax: 714-632-3589 19-12 L-16 TEMPORARY BANNERS EXTENDING OVER THE PUBLIC RIGHT-OF-WAY FINDINGS AND PURPOSE Temporary banners and signs pose risks to the public in the form of potential physical obstructions in or over the right of way and by distracting an individual who otherwise would, and should, focus on other users. The City Council also finds that, in the absence of the size and number limits specified in this policy, temporary banners or sign could reduce property values, adversely impact land uses, and interfere with the recreational objectives of visitors to the City of Newport Beach. A total prohibition on the installation of temporary banners and signs is appropriate with the exception of the provisions of this Policy and Chapter 20.42 of the Newport Beach Municipal Code because there are adequate alternative means of communication for those wishing to engage in commercial or non-commercial speech except for temporary real estate signs and non-profit groups organizations conducting community wide events co-sponsored by the City of Newport Beach and open to the general public. Finally, the City Council has determined that the restrictions contained in this policy and the provisions of Title 20 of the Newport Beach Municipal Code are the least restrictive means available to accomplish the public safety, economic and aesthetic objectives of the City Council. GENERAL PROVISIONS Temporary banners and signs shall not be permitted within or over any public street or pedestrian right of way with the exception of temporary real estate signs as specified in Chapter 20.42 of the Newport Beach Municipal Code and banners notifying the general public of a community wide event, open to the general public without charge, conducted by a non-profit corporation or organization, and co-sponsored by the City of Newport Beach. Temporary banners and signs shall be installed in strict compliance with the provisions of this Policy and any conditions imposed on the permit by the Public Works Director and, if required, by the Municipal Operations Director. rri[ ►i&IIIwatTeZ"O.Y.. A. Except as provided in Title 20 of the Newport Beach Municipal Code, no person shall install any temporary banner or sign within any public right of way without first obtaining a permit issued by the Public Works Department. 1 19-13 L-16 B. Applications for a temporary banner permit shall be submitted to the Public Works Department on a form supplied by the City, and prior to 30 days of planned installation date. C. The Public Works Director shall determine if the application complies with the standards specified in this policy. D. The Public Works Director shall approve/deny/recommend City Council approval of the application within five (5) working days. If City Council approves the request, subsequent requests for the same event maybe approved by the City Manager, provided that the size, number, location and banner type (language and graphics) are unchanged. E. The Public Works Director shall approve the permit if the application conforms with the standards contained in this policy. F. The Public Works Director shall deny the permit if the application does not conform to the standards in this policy and shall give the applicant written notice of, and the reasons for, the denial. G. The Public Works Director may impose a refundable security deposit to be applied to any damages, repairs to standards or poles not corrected by permittee within 14 days of banner removal or any special services required by City. H. The Permittee shall agree to indemnify and hold harmless the City of Newport Beach. I. The Permittee shall maintain a minimum of $1,000,000 in liability insurance from a company with a Best's Key Rating Guide parameter of "A" or better and a financial size category of "VIII" or higher. STANDARDS A. Manner of Installation. 1. Permittee shall install no more than one hundred (100) banners; 2. a) Banners on streetlight poles shall be no more than 2.5 feet wide and 8.0 feet high and approved by the Municipal Operations Pa 19-14 L-16 Department. Wind load calculations, determined by a registered engineer, will be required for banners greater than 20 square feet; b) Banners other than streetlight pole banners shall be no more than 4' x 8' wide and are subject to review and approval by the Public Works Department for safety sight distance and clearance issues. 3. No more than one (1) banner shall be installed on any pole or standard and banners may not be installed between poles or standards; 4. The banners shall contain only the name of the permittee and the date, time and the name of the event to be conducted by the permittee; 5. All banner brackets on streetlight poles must be mounted at least fourteen (14) feet above the ground surface; 6. All banner brackets on streetlight poles must be installed using stainless steel band clamps and the brackets must be sufficiently strong to withstand wind -load generated by ninety (90) mile per hour winds. Each banner shall have a minimum of two (2) 5 -inch half circle wind slits are required; 7. Poles or standards must be wrapped with forty five (45) ml thick black rubber sheet or other pre -approved material under all steel brackets and clamps and no portion of any bracket shall be in direct contact with the surface of any street light pole or standard. In addition, all street light pole(s) being used must be inspected and approved by the Municipal Operations Department; 8. Banners shall be installed only at locations specified on the permit; 9. Permittee shall install and remove banners in strict compliance with the traffic control, signage and warning device criteria specified in the WATCH handbook and/or the California Manual on Uniform Traffic Control Devices; and 10. If more than one permittee requests the use of the same street light pole(s) at the same time, the City may require removal of some of the banners to allow other organizations to install banners authorized under City policies. 91 19-15 L-16 B. Time of Installation. 1. Permittee shall contact the Municipal Operations Department of the City of Newport Beach at least forty eight (48) hours prior to the installation of any banner on streetlight poles pursuant to the permit; 2. All banners and supporting material shall be removed within thirty (30) days after the date of installation; C. Place of Installation. 1. Banners shall only be installed on City owned poles and standards, or approved locations in roadway medians, in City parks, and on other City owned facilities; 2. Banners shall not be installed on any pole or standard which could create sight distance problems for pedestrian or vehicular traffic; 3. Banners shall not be installed on poles or standards in any residential district. 4. Banners shall only be installed at the approved locations indicated on the plan submitted with the banner application. Adopted - January 24,1994 Amended - February 26, 1996 Amended - February 24, 1997 Amended - May 8, 2001 Amended - April 8, 2003 Amended - October 10, 2006 Amended - May 14, 2013 Amended - May 12, 2015 Formerly M-4 4 19-16