Loading...
HomeMy WebLinkAbout13 - Newport Beach & Company, Visit Newport Beach and the Tourism BID Annual Reporting - PowerPoint; `r+Rd, r•+'x' rr _' r r n' rr r'A •'a' 'r r r. r T x[� d, r rr to k s 1 W t t* .. 'r r�i•.r r. 7. r.I Tarr' .: 7"r 7! 7 % r' F . r. r -T ... a r r-+ r + • rl rnnr y>rrrP�t••" i Y t.Y r'. rrr• .V rr,*r t *rrCP r.r. r h • .• r rr.r /.rl..•'71.. r.. e`r'r F r rrnf r l r•. i r !� 7- F. Y. �' F >" r• f f i r ' t [ h r # } ' . AM k" ■►`.... 11 Ile7EA ort r� CH & COMPANY .REPOF ZT BEACH C)UNCII VISIT11-41 ew � '' ��VE A C V JOURNEY WELL BEYOND. HI NC. DEBBIE SNAVELY CHAIRPERSON GENERAL MANAGER EXECUTIVE COMMITTEE & BOARD OF DIRECTORS EXECUTIVE COMMITTEE Chair: Debbie Snavely Newport Beach Marriott Hotel & Spa Vice Chair: Homer Bludau Former City Manager, Newport Beach Treasurer: Candace Bisconte ACCESS Destination Services Secretary: Linda M. Beimfohr Hornblower Cruises & Events Sam El-Rabaa Balboa Bay Resort Russ Kline American Express Doug Wood Newport Beach City Appointee BOARD OF DIRECTORS Joe Adams Discovery Cube/OceanQuest David Beek Island Marine Fuel Adam Beer Lido House Tom Clearwater Hyatt Regency John Wayne Airport, Newport Beach Charles Cho Newport Beach Marriott Bayview Steve Pufpaf Renaissance Hotel Newport Beach Tom Donovan The Resort at Pelican Hill Rush Hill NRM Real Estate Dennis Kuhl Los Angeles Angels of Anaheim Chief Jon Lewis Newport Beach Police Department Dan Matusiewicz City of Newport Beach Sid Ramani Hyatt Regency Newport Beach Steve Rosansky The Chamber Newport Beach Alejandro Santander Newport Dunes Waterfront Resort Ron Schwartz Muldoon's Irish Pub Gregg Schwenk Newport Beach Film Festival Joe Stapleton Spinnaker Investment Croup Tanya Thomas Fashion Island Gerard Widder Fashion Island Hotel Newport Beach CIVIC & CORPORATE GOVERNANCE & OVERSIGHT EXECUTIVE COMMITTEE �,Ewpo�r � j -I AMERICAN �IAarnott. ew ort ,�sevv ort u AccE55 Balboa Bajj11! �' ` r(j RESOM/ x H�RNSLOWER NEWPORT BEA[H A C H (` [7LSifR�iifOii serv,res EXPRESS MOTEL 6 SPA 'D EACHI NC. r a r E R: 6,R E Sq 1 S Ksr C RUISf S A. EVERTS COMPANY BOARD OF DIRECTORS �C ��W FASHION �n I, f ISLAND � �ISLAHd HOTEL H YATT H YATT I� L I ��, I �LIFOA��P. W[W P6Ri BEACIE. CALIFORNIA � - MEwPUBi IIEACX REGENCY REGENCY NEWPORT BEACH NEWPORT WAYNE AIRPORT NEWPORT BEACH ULD ii n,b BEACH UP S�I D llNtS L11)0 lir LSE MARRIOTT A Vl,,,LJ'���� +,•� NEWPORT BEACH iR',ktiFu If FILM_---..HEWPORT BEACH vp BAYVIEW o wnrEPrko�r GE$4RT $, I�ARIN� L"7 NR- rbi „Quest �� SPINNAKER tjThe(3iambw N E W PORTSEAC4i PELICAN HILL RENAISSANCE` INVESTMENT GROL PASSaCIATES INC4L EWPpRT BEACH NEW F O k'fU E A L H NEWPORT BEACH HOTEL GARY SHERWIN PRESIDENT AND CEO NEWPORT BEACH & COMPANY 386M VISITOR TRIPS *2.7% OVER 2017 oJf1 s140.6B VISITOR SPENDING t5.4% OVER 2017 sll,,8B STATE & LOCAL TAKES YOY AVERAGE DAILY HOTEL ROOM RATE INCREASE IN 296* YTD CALIFORNIA (MAY 2019) YOY HOTEL OCCUPANCY IN CALIFORNIA (MAY 2019) YOY OVERSEAS VISITORS I N CALI FOR N IA (MAY 2019) O,ol *YTD 7.4 *YTD 9 $1.2M TOURISM EMPLOYMENT INTERNATIONAL TRAVEL PATTERNS CA TOURISM TOP INTERNATIONAL VISITOR MARKETS % CHANGE (YEAR-TO-DATE) DECLINING INTERNATIONAL VISITOR MARKETS % CHANGE (YEAR-TO-DATE) Source: Visit Colifornio, Tourism Economics NEWPORT BEACH &ORANGE COUNTY HOTEL ROOM RATES Km ► ll rll 2001 � 160 a 120 D y.., 0 0 41 $263.24 $264.01 $252.13 $236.75 $243.55 $227.34 S $211.51 $195.69 $179.99 $163.54 $163.47 $162.05 � $156.74 $157.43 $130.99 $138.86 $147.73 $150.82 $116.66 $124.45 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 NEWPORT BEACH HOTEL OCCUPANCY AND AVERAGE DAILY RATE Year 260 250 240 230 220 210 200 cov 190 '' 180 wa 170 L 160 150 140 130 120 110 100 90 2010 2011 2012 2013 2014 2015 2016 2017 2018 100 -95 -90 -85 -80 -75, -70 V V Au -65 m -55 MEASURE ■ ADR 50 ■ OCC -45 TBID a TOT n�fl COMPETITIVE ANALYSIS TOT & TBID RATES ANAHEIM HUNTINGTON BEACH LAGUNA NEWPORT BEACH BEACH BEVERLY SANTA HILLS MONICA WEST REDONDO LONG BEACH PASADENA HOLLYWOOD BEACH SANTA MONTEREY SAN NAPA SONOMA SAN DIEGO OCEANSIDE CARLSBAD SAN CLEMENTE BARBARA FRANCISCO Source: Ci�itos *j:a ■: To keep Newport Beach government services flowing at the same levels, it would cost every Newport Beach household an additional... To keep the Newport Beach economy churning at the same levels, it would cost every Newport Beach household an additional... $1,139 $43,922 M'L 4 0 111 Ak"Wk VISIT ew At �, or 4LVE A C HI NC. r4 t,. L-91-�� 4v 0 96, 000 111,501 ANNUAL ROOM NIGHT GOAL 219(52%) NEW BUSINESS rl L 202(48%) REPEAT BUSINESS ROOM NIGHT ACTUALS 421 264 TOTAL AVERAGE TOTAL BOOKINGS ROOMS 81 $205.00 AVERAGE (2%T) PEAK AVERAGE RATE ROOMS VISIT NEWPORT BEACH ROOM -NIGHT PRODUCTION j Goal j Actual 56,919 7 M000 79,375 89,062 84,520 90,318 FY2 014 FY2 015 FY2 01 6 FY2 017 FY2 01 H FY2 019 7009-2010 7010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 10 YEARS OF TBID SUCCESS INCOME $1,198,000 $1,306,000 $1,568,000 $1,703,000 $2,226,000 $3,728,000 $3,947,000 $4,049,000 $3,961,000 $4,421,000 BOOKED ROOM N IGHTS 11,823 13,031 28,901 30,418 57,789 78,105 87,436 90,318 111,305 ESTIMATED HOTEL REVENUE $2,866,000 $3,240,000 $6,770,000 ' $67530,000 $12,808,000 $17,958,000 $22,260,000 $2172022000 $25,745,000 $29,179,000 TOTAL $2811071000 597,716 $14815589000 1,386% RETURN ON INVESTMENT TOTAL ECONOMIC IMPACT $7,892,000 $7,057,000 $14,665,000 $15,3201000 $36,819,000 $50,715,000 $56,604,000 $561395,000 $62,948,000 $81,1439000 $38915587000 NEWPORT IML NEWPORT L i WEAT N T I T- %fA% t I a A's -0 VISIT e ort .0 E A C HINC. �' L Aw YEAR INCREMENTAL INCREMENTAL INCREMENTAL TRIPS ROOM NIGHTS ECONOMIC IMPACT 2014-2015 371400 561300 $2115001000 2015-2016 1147600 711500 $8275001000 2016-2017 611100 981100 $36,9007000 2017-2018 877600 1257800 $3975007000 2018-2019* 457900 377000 $2071007000 TOTAL 3467600 389,000 $20015001000 8 2 8 % RETURN ON INVESTMENT 5 YEARS OF TOT & TBID SUCCESS A TRUE PUBLIC-PRIVATE PARTNERSHIP 844,950 TOTAL ROOM NIGHTS BOOKED $508.3 MILLION TOTAL ECONOMIC IMPACT ill 52 % RETURN ON INVESTMENT Y COIN] :] [.'Pi�iZEMI .7_\ 2 D VM FA :l : L9 : 12 L11 : K" :ti]Ti7 I FISCAL YEAR 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL BUDGET BUDGET TOT REVENUE $18.9 $21.2 $23.7 $26.1 $29.3 $30.3 $32.1 $32.8 $33.7 $35.2 (in Millions) 186% iGSI��Z�L•Zil�i�fl:l Source: City of !Newport Beach FY20 TOT BUDGET FY20 TOT Budget Revenue TOT Marketing Advertising Marketing Collateral Digital Marketing PR International Marketing Community Marketing Tota I TOT Personnel/Admin Costs - Visitor Center Salaries and Wages Fashion Island Insurance Professional Fees (Auditors, payroll processing, etc.) Personnel and Benefits Total Personnel/Admin Costs Office Expenses Total Expenses $ 51479,965.00 $ 170497000.00 $ 417000.00 $ 4597646.00 $ 2947600.00 $ 5577000.00 $ 351,000.00 $ 217523246.00 $ 937555.00 $ 8,700.00 $ 21,400.00 $ 2,500,847.00 $ 216247505.00 $ 1031214.00 $ 514797965.00 Ask Marina ARTIFICIAL INTELLIGENCE I.,r •. dr•F pw 5hrk reuejewnry i. .."port Beach CONCI ! Geo -Fence Surrounding Newport Beach Welcomes all Visitors into Destination * Uses both Yelp Ratings with proximity to provide the most relevant recommendations for hand-curated local favorites in Newport Beach * WAZE Digital Map App Targets Visitors As they Enter Newport Beach ! Phase 2 will include Voice Search Chat Bot and more Al technology THE TELLY AWARDS VIRTUAL REALITY NEWPORT HARBOR TRADESHOW EXPERIENCE r rAwards ��w.+of�YlYwv J ff r th I IVA 19 10 11 WO th W1 am HGa aw. DE- I&AL xyj��r Miw/OIIY aIAtX— �•'• * III�I5TMA5 K4,AI)E. jWN � , EWP6RT BEACH..�30AT HRISTMAS BOAT -PARADE. f ID PEMNG AI AL6 E 1� C GGIilE19-23 FIRST9A5E;AAN,MCBAYY- DECEj711$ERi4'23 LOS ANGELES ANGELS GRAND MARSHALS FEATURED CAW ER ORGANIZAT ON I pima.w.�tfxrl�.amm.jrwemquw.�®arnw,�mpaoejw�mnn�r. SKI&WEEK BALBOA VILLAGE N a M P p R f a S a C w [ L . ................................................... FEBRUARY 18-24 � VIS�C]VEN M(1VIE Total Media Coverage 8 43 B Impressions +656% from 2017 'Wilt Opening Night Grand Marshal Albert Pujols KTLA, ABC7, FOX 11, Cox TV Special Aft 711 y 1 tt r ''T. n- . COMMUNITY MARKETING AGENCY N- W PO RT BEACH RESTAURANT ASSOCIATION 251h ANNIVERSARY Rt IPr•R ", 1#h6!,by YOUR CULINARY 10 URNEY ""A"', 111101 N N -=W PO RT BS\CH GINENB.EQM NEWPORTHEACH RESfwu RwXt WEER iANUARY 14-27 01aa■Ir ol 0 ----.Ooo 7--;00�— NEWPORT BEACH 141 SHOWS T E L E V I S 1 0 N LU NEWPORTBEALH 12 AN N UALLY XE •weekly SiTES 52 AN N UALLY DINE NEWPORT BEACH Ll �&* f CULINARY •JOU RNEYS �Nf WP Cm sett' NEWPORT BEACH JOURNEYS SPECIAL VIDEO PROJECTS i bX AN N UALLY 14 AN N UALLY 2 SHOWS 58 SHOWS NBTV VIDEO HIGHLIGHTS REEL HERE 55 Travel Agent Attendees at exclusive McLaren Showroom Event 'AY1 =In F6 M" WE* 847,000 PRINT IMPRESSIONS 247 �Dl: MILLION ONLINE IMPRESSIONS 291 MILLION TOTAL IMPRESSIONS 150% INCREASE VS. 2 01 NEWPORT BEACH FILM FESTIVAL UK HONOURS E ew r� ort AHETY �nc ORN, A ONLY DESTINATION WITH THREE `VARIETY 10 TO WATCH'AWARD PROGRAMS U.K. HONOURS & FALL HONORS VIDEO HIGHLIGHTS REEL HERE L r�CVort EACH V & COMPANY • VISIT r_, VE ort ��AC V JOURNEY WELL BEYOND. HI NC.