HomeMy WebLinkAbout05-22-1995 Item #00TO:
FROM:
SUBJECT
DATE:
PRE; TATION FOR
Cour 1 Agenda 5/2...95
NI-WPORT RUIU�el
1Hf COWRIE COAST`
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Kevin Murphy, City Manager
City of Newport Beach
Rosalind Williams, Executive Director
Newport Beach Conference and Visitors Bureau
1995/96 PROPOSED BUDGET
May 12, 1995
BY THE CITY COUNCIL
CITY OF NEWPORT BEACH
MAY 2 M
The 1995-96 budget for the Newport Beach Conference and Visitors Bureau has been approved
by the Board of Directors and is attached for Council's review. I have also taken the liberty of
including a list of major accomplishments achieved to -date this fiscal year.
I speak for the staff, as well as the Board, when I assure Mayor Hedges and the Council of our
continued enthusiasm and dedication on behalf of the City of Newport Beach.
I look forward to the opportunity to present this information on May 22.
Best Regards
RW/lj
Attachments
NEWPORT BEACH CONFERENCE & VISITORS BUREAU
366 San Miguel, Suite 200, Newport Beach, California 92660, (714) 644-1190 1 -800 -94 -COAST FAX: (714) 644-1180
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NEWPORT BEACH CONFERENCE AND VISITORS BUREAU
PROPOSED BUDGET FY 1995-96
Line Item/Chart of
Account
Estimated Yr
End 94/95
Budget 94/95
Proposed
Budget 95/96
REVENUE
Hotel TOT/400
667,447
618,000
700,000
Memberships/402
34,670
42,000
36,000
Coop/Adv/404
0
1,000
1,000
Merchandise/406
12
0
0
Event Hosting/410
0
1,000
600
Publications/424
930
1,500
1,000
Miscellaneous/435
0
0
0
TOTAL REVENUE
703,059
663,500
738,600
EXPENSES
SALARY EXP
Salaries/501
292,025
294,065
303,760
TOTAL SALARY
292,025
294,065
303,760
PERSONNEL EXP
Payroll Taxes/506
24,946
26,466
26,164
Benefits/508
31,447
40,000
20,466
Workers Comp/510
1,822
3,000
2,000
TOTAL PERSON.
58,215
69,466
48,630
Revised May 12, 1995
Line Item/Chart of
Account
Estimated Yr
End 94/95
Budget 94/95
Proposed
Budget 95/96
OPERATIONS
Rent/522
59,013
55,000
47,930
Moving Exps 524(^)
10,000
Legal/Account/526
13,345
12,000
10,900
Bank Charges/527
270
300
300
Comp Consult/528
2,597
2,000
3,750
Repair/Maint/530
200
300
500
Maint Contracts/532
2,064
3,300
2,100
Office Supplies/534
7,840
8,000
8,500
Insurance/536
3,132
4,000
3,710
Mtg/Event/Local/538
3,456
2,100
4,805
Equipment/540
0
1,150
1,000
Equip. Lease/542
11,285
12,600
12,600
Miscellaneous/548
0
0
500
Operational Con/550
0
0
0
Outside Service/554
1,399
1,300
1,600
Taxes/Licenses/556
667
500
900
Depreciation
13,000
13,000
13,000
*TOTAL OPERTN
118,268
115,550
122,095
Revised May 12, 1995
Line Item/Chart of
Account
Estimated Yr
End 94/95
Budget 94/95
Proposed
Budget 95/96
MARKETING
Travel/Entert/602(B/
18,387
17,430
3,990
Trade Shows/604(8)
12,953
12,205
24,120
Prod/Publ/606(c)
12,435
6,650
10,100
Printing/Publ/608(c)
39,770
18,280
22,585
Advertz-Mtgs/610(D)
9,315
13,121
29,000
Ad-Cnsmer/611(D)
5,297
10,687
24,000
Ad-Tourism/612(D)
8,583
0
24,000
Fam/Site Tour/6140
6,482
10,524
7,000
Sales Blitz/6156)
5,351
0
9,000
Newsletter/616 CF,
5,776
5,980
7,500
Compt Database/618
1,817
2,000
2,000
Telemarketing/620
14,000
15,000
18,000
Post/Dir. Mail/622
25,450
20,700
28,000
Media/Phot/PR624(G)
24,884
25,000
30,500
Prof Memb/Subs/628
5,257
6,000
7,000
Research/630
85
0
3,000
Educ/Training/631
4,743
4,750
6,000
Gen Marketing/632
0
0
1,000
Spec Promotions/634
1,491
2,430
2,500
CommunityRelat/663
0
0
1,000
TOTAL MKT
202,076
170,757
260,295
TOTAL EXPENSE
670,584
649,838
734,780
A One time expense.
B Previously one line item.
C 1994/95 production of Destination Planner and brochure. 1995/96 production of Visitors Guide.
D Previously combined, 1995/96 reflects additional advertising buys.
E Previously one line item.
F Four issues versus three.
G New photography. 3
1994-95 Accomplishments
Through April 30, 1995
• Booking Revenue up 85%
• Leads up 65%
• Reduction of Operating Expenses
• Telemarketing Effort Implemented
• New Office Space Secured on Pacific Coast Highway
• Hosted:
6 Educational Trips
7 Media Visits
26 Site Inspections
• Attended 12 Tradeshows
• Conducted Sales Missions to Los Angeles and Sacramento
• Produced New Video on Newport Beach
• Secured National Television Coverage on ESPN
• Launched Advertising Campaign
• Implemented Public Relations Effort
• Produced New Collateral:
Visitors Guide
Destination Planner
Rack Brochure
• Responded to 2,962 Visitors Inquiries