HomeMy WebLinkAboutC-5228 - Sponsorship Agreement with the Foundation as a "Producing Sponsor"Mulvey, Jennifer
From: Oborny, Shirley
Sent: Friday, August 15, 2014 10:48 AM
To: Mulvey, Jennifer
Subject: RE: Sponsorship Agreement
Hi Jenn. After talking to Tara Finnigan, Susan Giangrande, Matt Dingwall and Sean Levin, and also
verifying that no payment was made, everybody concludes that instead of giving the Foundation a
monetary sponsorship, the City instead provided them with in-kind services. As such, the sponsorship
agreement was never executed as well. Thanks Jenn.
JXWV
From: Mulvey, Jennifer
Sent: Wednesday, July 30, 2014 11:28 AM
To: Oborny, Shirley
Subject: Sponsorship Agreement
Hi Shirley,
Back in March you were going to look into if anyone had a copy of the Balboa Theater Foundation Sponsorship
Agreement which was approved on Sept 11, 2012. We have no record of it, but am hoping someone somewhere either
has a copy of it or can tell us why there is not copy of it.
Thanks,
Jennifer Mulvey
Administrative Specialist to the City Clerk
City Clerk's Office
100 Civic Center Dr, Newport Beach, CA 92660
949-644-3005
�EW`Rr CITY OF
NEWPORT BEACH
City Council Staff Report
Agenda Item No. 11
September 11, 2012
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: City Manager's Office
Dave Kiff, City Manager
949-644-3002, dkiff@newportbeachca.gov
PREPARED BY: Laura Detweiler. Recreation & Senior Services Director
APPROVED: 01 V,/�\
TITLE: Sponsorship Request from Balboa Theater Foundation
ABSTRACT:
On October 25, 2011 the City Council approved the concept of a Balboa Beach Music
Festival and asked staff to work with the Balboa Performing Arts Theater Foundation
("Foundation") to plan it. In August, we received a letter from the Foundation's director
requesting sponsorship of the Festival (Attachment A).
RECOMMENDATION:
Authorize the Mayor to execute a sponsorship agreement with the Foundation for
$20,000 as a "Producing Sponsor."
FUNDING REQUIREMENTS:
The current adopted budget includes sufficient funding for this purchase. It will be
expensed to the City Council's 8080 account.
DISCUSSION:
The City of Newport Beach owns the land and building housing the now -closed Balboa
Theater. A grass-roots non-profit group — the Balboa Performing Arts Theater
Foundation — is tasked with raising funds to pay for the Theater's renovation and later
management and operation.
As part of the Foundation's fundraising effort, the Foundation has planned a "Balboa
Beach Music Festival" for Saturday, October 13, 2012 at Peninsula Park located
Sponsorship Request from Balboa Theater Foundation
September 11, 2012
Page 2
adjacent to the Balboa Pier. Staff has been working closely with the Foundation and
The Producing Group (the contractor organizing the event on behalf of the Theater)
over the past year to discuss and refine the Festival. As noted, it will take place on
Peninsula Park and the A and B Street parking lots. The park and parking lots are
planned to be fenced and contain an entertainment stage and areas for food, vendors,
VIP and portable restrooms as illustrated in Attachment B. Entrance fees ranging from
$45 to $200 will be charged for the event scheduled from 1 pm-10pm. Approximately 10
bands are scheduled throughout the day — the goal is to attract up to 5,000 participants
and target demographic ages of 35 and up with genres such as 80s pop, Surf Pop, Indie
Rock, and Classic Adult Contemporary.
Additionally, staff has continued to work with the Producing Group to address and
mitigate challenges through the planning process which include offsite parking options,
noise generated from amplified sound, traffic control and the selling of alcohol. Noise
impacts to the nearby residents would be unavoidable due to their close proximity to the
park. However, the event organizer plans to work closely with residents to notify them
well in advance and direct the sound system out towards the ocean to minimize
impacts as best possible. The event organizer also understands that they would be
responsible for all related permit, lot closure revenue loss, and City staffing costs
estimated to be approximately $20,000.
The Foundation has asked for sponsorship
Sponsor' level and its stated benefits are
benefits are listed as:
• City name featured in all schedules.
in the same amount. The "Producing
outlined in Attachment C. In brief the
• Large tent dedicated to promote City Programming.
• Recognition as Presenting Sponsor on all marketing materials.
This sponsorship request did not go through the FY 2012-13 Special Event Advisory
Committee (SEAC) process, but that same process is likely to be revised soon.
ENVIRONMENTAL REVIEW:
Staff recommends the City Council find this action is not subject to the California
Environmental Quality Act ("CEQA") pursuant to Sections 15060(c)(2) (the activity will
not result in a direct or reasonably foreseeable indirect physical change in the
environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378)
of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it
has no potential for resulting in physical change to the environment, directly or
indirectly.
Sponsorship Request from Balboa Theater Foundation
September 11, 2012
Page 3
The agenda item has been noticed according to the Brown Act (72 hours in advance of
the meeting at which the City Council considers the item).
Submitted by:
1
Dave Kiff
City Manager
Attachments:
A. Letter from Craig Smith dated 8/15/12
B. Site Map
C. Sponsorship Package
Attachment A
BAIBOA KIORA % AB THEATER I NDATION
mUSI(•DRN(E•iHERiER•fIENI•EDU(NTION
August 15, 2012
Yours truly,
Craig B. Smith, Director
Balboa Performing Arts Theater Foundation
Ms. Laura Detweiler
City of Newport Beach
3300 Newport Blvd.
Newport Beach, CA 92663
Dear Laura:
As you know the Balboa Theater is planning a Beach Music Festival to be held on
the beach near the Balboa Pier on Saturday, October 13, 2012, from 1:00 P.M. to 10:00 P.M.
The beach festival program will include four major headline artist performing groups taking
part in a beach front concert, along with 5 or 6 emerging artists. Targeted attendance is 4,000
general admission and 500 VIPs who would receive special treatment in a tent set up for that
purpose. The Balboa Village Business Improvement District is a sponsor and special
programs are planned for all local businesses, including opportunities for vendor booths at the
Board of Directors
venue and a walking map of Balboa Village and other incentives to encourage attendees to
patronize local businesses.
Execrdive Com soure
The event will be sponsoredby the Balboa Theater andorganized, managed, and
Toad Per,nington
chas
produced by The Producing Group LLC., a firm experienced in putting on such events. On
Craig B. Smith, PhD
September 3, 2011, The Producing Group organized and staged "Shore Jam," a multi -band
Secretary/CFO
concert held in Long Beach on the grassy park area adjacent to the Queen Mary. It was
aPhD
maimair Board Governance
Vice Chhair,
attended by 5,700 people and was a financial success with no incidents. The Producing
Janet Ray
Group staff has experience staging concerts, theater, and other performing arts at venues
Vice Chair, Development
such as the Mark Taper Forum; Circle Repertory Theater, NY; the Pacific Amphitheater
Sen. Marian Bergeson (Ret.)
Summer Concert Series, Costa Mesa; LA County Museum of Art, and others. Key personnel
Government Lialson
include John Sullivan and Chris Ricci. The Producing Group will assume responsibility for
Man'e Burress
security, site clean-up, and development of traffic and parking management plans to mitigate
Design Oversight
Catherine Emmi
any issues of concern to local businesses and residents.
Evelyn Hart
The Balboa Performing Arts Theater Foundation views the Balboa Beach Music
Jo King
Festival as an important step in the City's program to hasten the economic revitalization of
Sem Siegel
Kay Mortensen
historic Balboa Village. Besides assisting local merchants and calling attention to the
Capital campaign
Newport Nautical Museum's new "ExplorOcean" project and other new initiatives in the
Bmerans Board
area, the Festival will raise money to rebuild the Balboa Theater.
Ronald Darts
We would like to invite the City of Newport Beach to become a producing sponsor at
The Her. Steve Bromberg
$20,000 for this event. A description of the Music fest details and sponsorship benefits are
Nancy Gardner
star, Kafka
outlined in the attached prospectus. Our thought is to dedicate a special tent to the City of
Dayna Pettit
Newport, where, in combination with Visit Newport, the City could highlight programs of
Billwren
special interest, such as the Recreation and Senior Services Department offerings, the Oasis
Yar
Yaron Telem
Socorro Vasquez
Senior Center, the new City Hall, and special programs such as the Fire Department's CERT
Andy Yonnggnist
program. We would also suggest preparing and distributing a "Visit Newport Beach"
hospitality package to concert attendees. We would be pleased to work with City staff to
develop a meaningful program that would support the City's economic revitalization efforts.
Yours truly,
Craig B. Smith, Director
Balboa Performing Arts Theater Foundation
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Attachment B
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VIP AREA
GOLDEN CIRCLE AREA
(e];� GENERAL ADMISSION AREA
GEN GENERATOR
L LIGHT TOWER
ID ID CHECK AREA/FIRST AID
TICKET TICKET BOX OFFICE
10 X 10 CANOPY TENTS
DUMPSTER
20 FT FIRE LANE
Attachment C
Balboa Beach Fest!
A BENEFIT FOR
HIM PERIORMA hM MI ER EOVNMID
0AN(f•1NIAIIA•fIIAI•IDV(011IN
Board of Directors
Todd Pennington, Chair
Craig B. Smith, PhD,
Secretary/CFO
Judith Posnikoff, PhD, Vice
Chair
Janet Ray, Vice Chair
Sen. Marian Bergeson (Ret.)
Marnie Burress
Catherine Emmi
Evelyn Hart
Jo King
Jerry Mandel
Kay Mortenson
Seth Siegel
Emeritus Board
Ronald Baers
The Hon. Steve Bromberg
Nancy Gardner
Dayna Pettit
Bill Wren
Yaron Telem
Socorro Vasquez
Andy Youngquist
Sponsorship Request from Balboa Theater Foundation
September 11, 2012
Page 7
BALBOA PERFORM% ARTS THEATER EOUDATION
M I(•DAN(I-IIII EATER•EII.M-[DU(AI10N
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With the recent approval
of construction
documents and the
issuance of building
permits by the City of
Newport Beach, The
Balboa Performing Arts
Theater Foundation has
launched the final phase
of its fundraising efforts
to begin construction on
this historic Newport
landmark.
Help us launch the final
phase of fundraising for
the Theater at the
Balboa Beach Festival.
The Balboa Theater is the Anchor for Revitalizing Balboa Village
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festival 9W
featuring national and regional
artists and a wide variety of
foods, beverages and festival
attractions for the whole family.
Two blocks from t4X�Voa
Performing Arts Theat¢l;-8n the
beach at PeninsWa Park.
Saturday, October 13, 2012
11:00 a.m. to 10:00 p.m.
Over 5000 Theater
supporters and concert fans
from Newport Beach and
surrounding communities.
The primary demographic
will be adults 35-50 who
enjoy popular music. JM
VIP $200
Premium Circle 75
General Admission 45
Children under 8 are
admitted free
BAlBOA ROMA ARTS THEATER EOUDATION
NIII SI(-ItAN(E-TNEATER-EIEill -E04(ATIAN
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Sponsorship Request from Balboa Theater Foundation
September 11, 2012
Page 9
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The Festival site, adjacent to the sand in Peninsula Park, will provide the City of Newport Beach with an
excellent opportunity to inform the community about recreation and senior programs as well as new
(Oasis Center) and planned (Marina Park, City Hall) facilities.
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Sponsorship Request from Balboa Theater Foundation
September 11, 2012
Page 10
-The Producing Group will work with the City to design
promotional materials that highlight the City's name and
logo and specified departments. Recognition will be given
in digital and print communications, including flyers,
brochures and on the Festival's web site.
-There are significant opportunities for custom skims,
banners, booths and displays prominently placed within
the Festival grounds to introduce City services.