Loading...
HomeMy WebLinkAbout05 - Balboa Village BID, Annual Report for 1999-2000 Fiscal Year, District Renewal, and Adoption of Resolution of Intention for 1999-2000 Fiscal YearCITY OF NEWPORT BEACH 2EWPORr COMMUNITY AND ECONOMIC Hearing Date: March 8, 1999 DEVELOPMENT PLANNING DEPARTMENT Agenda Item No.: 5 3300 NEWPORT BOULEVARD Staff Person: Daniel R. Trimble "�C /FORS NEWPORT BEACH, CA 92658 (949) 644 -3230 (949) 644 -3200; FAX (949) 644 -3250 REPORT TO THE MAYOR AND CITY COUNCIL PROPOSAL: Balboa Village Business Improvement District, Annual Report for 1999 -2000 Fiscal Year, District Renewal, and Adoption of Resolution of Intention for 1999 -2000 Fiscal Year SUMMARY: The Balboa Village Business Improvement District was established April 1, 1995. This report summarizes the District's accomplishments during the 1998 -1999 fiscal year, its fourth year of operation, and the proposed activities and budget for the coming year. The Balboa Village Business Improvement District Board of Directors, which serves as the District Advisory Board, requests City Council approval of the annual report and scheduling of the public hearing for March 22, 1999. SUGGESTED ACTION: 1. Approve Balboa Village Business Improvement District Annual Report; and 2. Adopt Resolution of Intention and set public hearing for March 22, 1999. Background The Balboa Village Business Improvement District is nearing the end of its fourth year of operation and requests renewal of the District for the fiscal year April 1, 1999 to March 31, 2000. The boundaries of the benefits zone remain unchanged: generally located on the Balboa Peninsula between A Street and Coronado Street, as set forth with greater specificity in the map attached as Exhibit A. State law requires that an annual report be prepared and a public hearing be held each year prior to renewal of the District. A summary of accomplishments during the 1998 -1999 fiscal year and proposed activities for the new fiscal year are provided below. Fourth Year District Accomplishments The Balboa Village Business Improvement District has sponsored the following promotions and activities during the past year: • Continued distribution of a full color Balboa brochure for hotel and visitor rack distribution throughout Orange County and distribution of Balboa Village Merchant Directories to businesses to provide to customers. Balboa Village BID Renewal March 8, 1999 Page I • Production of regular newsletters from the Board of Directors to 0 members. • Participation with the Newport Harbor Chamber of Commerce and the Newport Beach Conference and Visitors Bureau to bring visitors to Balboa Village. • Supported efforts of the Balboa Theatre Foundation to revitalize the Balboa Theater. • Provided financial and promotional support for the refurbishing and reinstallation of the historic "U- Drive" sign. • Planned and supported the "Concert in the Park" events. • Participation in Balboa Peninsula Parking Study and the Balboa Pier Parking Lot Study. Fiscal Year District Revenues During the 1998 -1999 fiscal year the district collected approximately $15,000 and has spent approximately $12,000 for approved activities. It is anticipated that a remaining balance of approximately $4,000 or less will be carried over into the 1999 -2000 fiscal year. Proposed Improvements, Activities and Budget The Priorities and Budget Outline for the 1999 -2000 fiscal year, including specific goals within each of the categories, has been submitted by the Balboa Village Business Improvement District Advisory Board as part of the attached Annual Report. The highest priorities for the upcoming fiscal year are: 1. Marketing and Advertisine 25% • Continue special events • Work closely with Newport Chamber, Newport Conference & Visitors Bureau, and hotel concierges • Print advertising (newspapers, magazines, etc.) 2. Physical Improvements 50% • Benches • Trash cans • Decorative sidewalks with potted plants • Better street lighting • Seasonal decorations • Perimeter store front lighting 3. Outreach Program 10 % • Monthly newsletter • Communicate with merchants, residential associations, and other BIDs and City Council Page 2 4. Administration 15% • Association Insurance • Accounting (tax returns) Assessment Collection The current and proposed benefit assessment is equal to the City's usual annual business license fee as established pursuant to Chapter 5.08 of the Municipal Code. In most cases the business license tax is comprised of $106 plus an additional amount for each employee. This rate is consistent with what has been paid since the beginning of the Balboa Village Business Improvement District in 1995. Banks and financial institutions that are exempt from City business license regulations shall be assessed $500 per year. Insurance agencies that are exempt from City license regulations shall be assessed $250 per year. Persons operating one of the following businesses as an independent contractor in an establishment owned by another person shall be exempt from this assessment: 1. Hair stylists 2. Nail technicians 3. Real estate agents The penalty for delinquent payments will be twenty -five percent per month, provided that the penalty amount added shall in no event exceed one hundred percent of the assessment amount due. Assessments would be collected in one installment at the beginning of the fiscal year, and would be pro -rated for new businesses that open during the year. The advisory group of the Balboa Village Business Improvement District does not expect to raise funds in addition to the assessments levied for the upcoming year. However, if matching funds are approved by the City Council for fiscal year 1999 -2000, then the additional funds would be added to the amount designated for physical improvements. The attached Annual Report further describes the budget and activities for the upcoming year, and has been filed with the City Clerk's office as required by State law. Submitted by: SHARON Z. WOOD PULUC11111Cn LS: Prepared by: DANIEL R. TRIMBLE Associate Planner nxnlou A tnounaary Map) Resolution of Intention 99 -_ Annual Report and Budget by BID Advisory Board_ F:\ Users \PLN\Shared\B]Ds\Balboavillage \COUNCIL \99renew \CC- RPT39• l.doc Page 3 Balboa Village Business Improvement District .' _; •• Newport Bay fIJ6aC • 1�J 40ch �`esJ Pacific Ocean Park a° r,• y I 736. _ i Business Improvement District Boundary Exhibit A I•, Park P(/6 Cch RESOLUTION NO.99- A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH APPROVING BALBOA VILLAGE BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT AND LEVYING ASSESSMENTS FOR THE FISCAL YEAR OF APRIL 1, 1999 TO MARCH 31, 2000. WHEREAS, the Balboa Village Business Improvement District was established in 1995 pursuant to the Parking and Business Improvement Area Law of 1989, California Streets and Highways Code, Section 36500 et seq., (hereinafter the "Act'), which requires an annual report to be filed and approved by the City Council for each fiscal year; and WHEREAS, the Advisory Board has prepared an Annual Report for the 1999 -2000 fiscal year which is on file in the Office of the City Clerk; and WHEREAS, on March 8, 1999 the Balboa Village Business Improvement District annual report was filed and approved by the City Council NOW, THEREFORE, the City Council of the City of Newport Beach resolves as follows: Section 1: The City Council hereby approves and the renewal of the Balboa Village Business Improvement District for the 1999 -2000 fiscal year pursuant to the Act. Section 2: The City Council hereby declares the intention to levy assessments for the Business Improvement District for the fiscal year April 1, 1999 to March 31, 2000 pursuant to the Act. Such benefit assessment shall be as follows: A. Banks and financial institutions that are exempt from City business license regulations shall be assessed $500 per year. B. Insurance agencies that are exempt from City business license regulations shall be assessed $250 per year. i 2 C. Persons operating one of the following types of businesses as an independent contractor in an establishment owned by another person shall be exempt from this assessment: 1. Hair stylists 2. Nail technicians 3. Real estate agents D. The assessment for all other businesses within the District shall be 100 percent of the annual business license tax as established pursuant to Chapter 5.08 of the Municipal Code. Section 3: The penalty for delinquent payments shall be twenty -five percent per month, providing that the penalty to be added shall in no event exceed one hundred percent of the assessment. amount due. Section 4: The benefit assessments shall be collected by the City in one annual installment, with collections for new businesses in the District on the day of the issuance of a business license by the City. The assessment for new businesses shall be pro -rated according to the number of full months remaining in the District's fiscal year. Section 5: The improvements and activities to be funded by the benefit assessments shall include only the following: 1. Marketing and advertising 2. Physical improvements 3. Communications and Outreach Program 4. Administration Resolution No. 99 Balboa Village Business Improvement District 3 Section 6: The location of the District will remain the same: generally located on the Balboa Peninsula between A Street and Coronado Street, as set forth with BE IT FURTHER RESOLVED, that the City Council of the City of Newport Beach shall conduct a public hearing on March 22, 1999 at 7:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers located at 3300 Newport Boulevard, Newport Beach, California at which time the Council will hear all interested persons for or against the renewal of the District, the extent of the District and the specific types of improvements or activities to be funded by the benefit assessment. Protests may be made orally or in writing, but if written, shall be filed with the City Clerk at or before the time fixed for the Hearing and contain sufficient documentation to verify business ownership and validate the particular protest. If written protests are received by the owners of businesses within the District which pay fifty percent or more of the total assessments to be levied, no further proceedings to renew the District shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specific type or types of improvements or activity or benefit within the District, those types of improvements or activities or benefit zones shall be eliminated. Further information regarding the proposed Business Improvement District renewal and expansion may be obtained at the Newport Beach City Hall, 3300 Newport Boulevard, Newport Beach, California, 92658. Telephone (949) 644 -3225. The City Clerk shall cause this resolution of intention to be published once in a newspaper of general circulation in the City at least seven days before the public hearing. Resolution No. 99 -_ Balboa Village Business Improvement District This resolution shall take effect immediately upon adoption. Passed and adopted by the City Council of the City of Newport Beach at a regular meeting held on the day of 1999. MAYOR ATTEST: CITY CLERK ATTACHMENT: Exhibit A (Boundary Map) Resolution No. 99 -_ Balboa Village Business Improvement District BALBOA VILLAGE BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT FOR 1999 -2000 FISCAL YEAR Overview This is the annual report for the Balboa Village Business Improvement District, as required by Section 36533 of the California Streets and Highways Code, for fiscal year April 1, 1999 to March 31, 2000. Boundaries The boundaries of the benefit zone remain the same: generally located on the Balboa Peninsula between A Street and Coronado Street, as set forth with greater specificity in the map attached as Exhibit A. Proposed Activities The improvements and activities to be provided for the fiscal year include: 1. Marketing, advertising, and promotion of Balboa Village 2. Physical Improvements within Balboa Village' 3. Balboa Village BID Member and Community Outreach 4. Balboa Village BID Tax Preparation and Insurance Proposed Budget The estimated cost of providing the proposed improvements and activities in this report is approximately $15,000. The implementation of these actions is more fully described in the attached Priorities and Budget Outline for the 1999 -2000 fiscal year. Assessments Assessments shall be collected in one annual installment at the beginning of the fiscal year, and shall be pro -rated for new businesses that open during the fiscal year. The benefit assessment shall be equal to the City's usual annual business license tax as established pursuant to Chapter 5.08 of the Municipal Code. The penalty for delinquent payments will be twenty -five percent per month, providing that the penalty amount added shall in no event exceed one hundred percent of the assessment amount due. Banks and financial institutions that are exempt from City business license regulations shall be assessed $500 per year. Insurance agencies that are exempt from City business license regulations shall be assessed $250 per year. Persons operating one of the following types of businesses as an independent contractor in an establishment owned by another person shall be exempt from this assessment: 1. Hair stylists 2. Nail technicians 3. Real estate agents Account Status The District's current account balance is approximately $5,000 at the end of the first ten months of the fiscal year. It is anticipated the balance will be approximately $4,000 or less at the fiscal year end, March 31, 1999. The advisory board of the Balboa Village Business Improvement District may raise additional funds through various events and fund- raisers in addition to the assessments levied. At this time they do not anticipate additional funds for the 1999 -2000 fiscal year budget. However, if matching funds are approved by the City Council for fiscal year 1999 -2000, then the additional funds would be added to the amount designated for physical improvements. Prior Year Accomplishments The merchants of Balboa Village have found their fourth year as a Business Improvement District to be very successful and have achieved several accomplishments including: • Continued distribution of a full color Balboa brochure for hotel and visitor rack distribution throughout Orange County and distribution of Balboa Village Merchant Directories to businesses to provide to customers. • Production of a regular newsletters from the Board of Directors to all members. • Participation with the Newport Harbor Chamber of Commerce and the Newport Beach Conference and Visitors Bureau to bring visitors to Balboa Village. • Supported efforts of the Balboa Theatre Foundation to revitalize the Balboa Theater. • Provided financial and promotional support for the refurbishing and reinstallation of the historic "U- Drive" sign. • Planned and supported the "Concert in the Park" events. • Participation in Balboa Peninsula Parking Study and the Balboa Pier Parking Lot Study. The merchants of Balboa have worked hard to promote their village and wish to express their appreciation for the City Council's continued support of the Balboa Village Business Improvement District. F: \Users\PLN\Shared\BlDs\B alboavillage \COUNCIL\99renew\B VANNRPT99.doc FRGM : CATALINA PASSENGER SERUICE INC FAX N0. : 19496738340 Balboa Merchants[owners HydwSea Association Feb. 23 1999 02:21PM P2 Balboa Merchants /Owners Association Balboa Business Improvement District (BID) Budget for the Year 1999100 Estimated Revenue for the year 4/1/99 to 3/31/00 $15,000.00 1. Continue with events 2. Work closely with Newport Chamber, Newport Conference & Visitors Bureau and Hotel Concierges 3. Print Advertising (Newspapers, Magazines Etc.) P M.W�gg ,i ..,kk as' '� ^+'S 1-a... y a a i 2. Trash Cans 3. Decorative Sidewalks with potted plants 4. Better street lighting 5, Seasonal Decorations 6. Perimeter Store Front Lighting I. Monthly Newsletter 2. Communicate with merchants, residential associations, other BID's and City Council 1. Association Insurance 2. Accounting (Tax Returns) 81D 93.1000 8- 4- 12MOAWe1d P.O. Box 840 Balboa. CA.. 92661