HomeMy WebLinkAbout13 - Orange County Museum of Art Banners0
CITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 13
January 13, 2004
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Public Works Department
Gilbert Wong, Associate Engineer
949 - 644 -3311
gwong@city.newport-beach.ca.us
SUBJECT: APPROVAL OF ORANGE COUNTY MUSEUM OF ART BANNERS —
ENCROACHMENT PERMIT N2003 -0475
RECOMMENDATION:
Conditionally approve the request of the Orange County Museum of Art for the
installation of 99 banners, from January 16, 2004 to April 25, 2004, for the annual Art
Banner Program. Installation shall be along Jamboree Road, MacArthur Boulevard,
Westcliff Drive, San Joaquin Hills Road, and San Clemente Drive.
DISCUSSION:
The Orange County Museum of Art has requested that 99 private banners be installed
from January 16, 2004, through April 25, 2004, mostly in the Fashion Island area for the
Orange County Museum of Art. The banners will be mounted by Little Foot
Construction, a contractor hired by the Museum at their expense on street light poles in
the public right -of -way along Jamboree Road (35 banners), Westcliff Drive (9 banners),
MacArthur Boulevard (34 banners), San Joaquin Hills Road (13 banners) and San
Clemente Drive (8 banners). See attached Exhibit.
The Banners are to advertise the "Picasso to Pollock" and "Cities of Promise" Exhibits
that are being shown between January 16, 2004 and April 25, 2004,
The Museum has designed a 2 -foot by 6 -foot banner mounted with only a top bracket
as approved by the Public Works Department and Utilities Department.
The event is not co- sponsored by the City of Newport Beach, is not free to the public,
and does not exclude advertisement of the sponsor (Bank of America, Los Angeles
Times & Automobile Club of Southern California) as required per City Council Policy L-
16. Council Policy L -16 prohibits the use of a commercial sponsor's name on the
banner. However, the event will be community -wide, open to the public, and may
SUBJECT: Approval of Orange County Art Museum Banners - Encroachment Permit Number N2003 -0475
January 13, 2004
Page 2
create additional revenue to the City through restaurants, businesses, and hotel
reservations. is
Should the City Council elect to approve the installation of 99 private banners in the
Fashion Island area for approximately 3.5 months, staff recommends the following
conditions of approval:
1. No banners shall be installed on traffic signal poles.
2. The applicant must provide on -going maintenance of the banners and brackets.
3. The applicant must sign a "Hold Harmless Statement" requiring maintenance of the
banners /brackets and indemnification and hold harmless for any liability associated
with the banners /brackets.
4. The applicant must maintain a minimum of $1,000,000 in liability insurance from a
company with a Best's Key Rating Guide parameter of "A" or better, and a financial
size category of "VIII" or higher.
5. Issuance of an Encroachment Permit by the Public Works Department
(Encroachment Permit No N2003- 0475).
6. The banners shall conform to City Council Policy L -16 with the exception of the
number of banners, advertisement of sponsor, open to the public free of charge,
and co- sponsor by the City.
7. All banners and brackets shall be removed by the end of the approved time unless
otherwise approved by the conditions stated in the Encroachment Permit.
8. All banners and brackets shall comply with the Encroachment Permit conditions.
9. If needed, the City may require removal of some of the banners to allow other
organizations to install banners at the same location and during the same time
period.
10. A minimum of two 5 -inch wide half - circle wind slits per banner are required to
minimize the wind load.
11. The printed font of the sponsors, Bank of America, Los Angeles Times & Automobile
Club of Southern California, shall be the same size or smaller than the "Orange'
logo.
Environmental Review:
Staff determined that the project is exempt from the California Environmental Quality
Act (CEQA) pursuant to Section 15301 of the Guidelines. This exemption covers the
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SUBJECT: Approval of Orange County Art Museum Banners - Encroachment Permit Number N2003 -0475
January 13, 2004
Page 3
minor alteration of existing public facilities with negligible or no expansion of the
facilities in areas that are not environmentally sensitive.
Funding Availability:
The Orange County Art Museum will pay all costs associated with the installation and
removal of the banners in addition to the $430.30 encroachment permit fee to cover
permit processing and inspection costs incurred by the City.
Prepared by:
Gilbert Wong
Associate Engineer
Attachment: Banner Exhibit
Submitted by:
Badum
s Director
Presented by `
SankolAmeric E05AngchsNines
or
MUSEUM
OF ART
850 San Clemente DrNe Newport Beach, CA 92660
Picasso Design
24" x 72"
50- total
--=------ 24 "--- - - - - --
1
orange
COUNTY
MUSEUM
OF ART
850 San Clemente Drive Newport Beach, CA 92660
Cities Design
24" x 72"
50- total
72"
0
•
Exterior Products, Inc.
acket Assembly Detail
ity of Newport Beach, CA
3 Ply protective vinyl pole wrap
3- Wraps per pole
Top and Bottom
•
3 Stainless HD Ideal worm drive
bands to fasten bracket shoe
machined at I degree angle
Steel Pin to lock pole in place
14 gauge solid core
electrician wire for redunda
security
Quick
3/4" x 32" flexible fiberglass pole
grange
Adjustable Band
9 locations- Westcliff Drive
Orange County Museum of Art
Banner Program
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17 locations- West Side of MacArthur Blvd
Orange County Museum of Art
Banner Program
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