HomeMy WebLinkAboutSS2 - Sign Code Update & Design Guidelines• CITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. SS2
Study Session
August 9, 2005
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL_
FROM: Community & Economic development; Planning Department
George A. Berger, AICP; Program Manager
(949) 644 -3207; gaberger @city.newport- beach.ca.us
SUBJECT: Comprehensive Sign Code Update and Sign Design Guidelines
Manual
ISSUE:
• Update of Chapter 20.67 of the Municipal Code and adoption of Sign Design
Guidelines.
RECOMMENDATION:
Review and discuss recommendations; provide staff with direction on any revisions and
on the proposed amortization program and incentives; and schedule public hearing for
August 23, 2005.
BACKGROUND:
In June 2003, the City entered into a Professional Services Agreement with RBF
Consulting, Inc. for a comprehensive update of the City's sign code (Chapter 20.67 of
the Municipal Code) and preparation of a sign design guidelines manual. From that
period forward the consultant met over a dozen times with City staff and a steering
committee; completed several drafts of the Code sign design guidelines; and held
hearings and received approval from the Planning Commission.
To solicit broad public input including sign manufacturer /contractor participation, the
consultant conducted four public workshops. An extensive effort to publicize the
• workshops on the new Sign Code included direct mailing to all homeowner's
associations, approximately fifteen sign contractors, over ten thousand business owners
Sign Code Regulations and Sign Design Guidelines
City Council Study Session
• August 9, 2005
Page 2
and commercial property owners and publishing two 1/8"' page ads in the Daily Pilot.
Informational pieces and invitations to the public workshops were distributed at
Business Improvement District Board meetings, business association meetings,
throughout City Hall, at the City's libraries throughout town, and at the Newport Beach
Chamber's Business Expo. Staff and the consultant also presented the draft to the
Economic Development Committee (EDC) in November 2004. Further, through the
standard notification process and through staffs individual notification of interested
parties, the public was notified and invited to attend the hearings of the Planning
Commission.
The ad hoc Steering Committee was comprised of representatives from the Business
Improvements Districts, the City's two Chambers of Commerce, The Irvine Company, a
community resident and a local architect. The nine - member Steering Committee met six
times throughout the 2 -year public outreach and document drafting process, and at their
last meeting on April 11, 2005, voted 5 — 0 (4 members were absent) to recommend
adoption of the Code originally presented to the Planning Commission.
In addition to staff team and Steering Committee meetings, a comprehensive analysis of
the Code was conducted by the City Attorney, and by outside expert legal counsel.
• That expert legal counsel recommended changes to the proposed Code as a result of
recent court decisions and rapidly- changing sign legislation, which included responding
to Planning Commission questions throughout the hearing process.
The proposed Code is the result of substantial discussion and legal review, and will
provide the City with legally enforceable, updated sign regulations that enhance the
aesthetic quality of future signage while protecting the ability of business owners to
identify their businesses.
Finally, the Steering Committee recommends that an amortization program for all signs
becoming non - conforming be adopted when the new Code is implemented. The
Planning Commission discussed the matter; and although they did not consider it within
their purview to make a recommendation about the program's implementation, they did
modify the types of signs to be considered for amortization. This, along with other
important elements of the Code and Guidelines, is discussed in further detail below.
The Code and Design Guidelines were addressed in detail by the Planning Commission
at three public hearings (on May 5, June 9, and July 7); modified; and a copy of the
Code approved by the Planning Commission is attached as Exhibit A. The Design
Guidelines are attached as Exhibit B.
•
Sign Code Regulations and Sign Design Guidelines
City Council Study Session
• August 9, 2005
Page 3
CODE PROVISIONS:
Applicability. The new Code will apply to all new signs in Newport Beach, with the
exception of the Newport Coast and Ridge Planned Communities and where sign
regulations are not referenced in the Santa Ana Heights Specific Plan, and all other
commercially -zoned Planned Communities. The Balboa Sign Overlay and Mariner's
Mile sign regulations will be repealed since most of those provisions are incorporated
into the new Code. It should be noted that there have been no changes proposed to the
City's rules for real estate or service station signs. Regulations for service station
signage have been established by state legislation, so the City is limited in its ability to
regulate signs for such uses.
Definitions. An expanded section for definitions clarifies existing and new sign
nomenclature. New definitions for commercial mascots, projection signs and vehicle
signs have been included. Signs that are not to be considered signs for regulatory
purposes are also clarified; examples are interior signs, legal notices, architectural
features, news racks and news stands. The Planning Commission's recent direction for
the differentiation between painted signage and murals has also been integrated into
the definitions.
• Prohibited Signs. The list of prohibited signage has been expanded to include
abandoned signs, changeable copy signs (except as permitted through a
Comprehensive Sign Program), portable 'a- frame' signs on private property, commercial
mascot signs, pole signs, roof signs and vehicle signs. The prohibition of pole and roof
signs is one of the more significant new provisions of the proposed code. The Steering
Committee found these types of signs to be the most distracting from the community's
aesthetics, and the most out-of -step with contemporary quality sign design. However,
pylon and monument signs — freestanding signs that require more architectural
treatment —are still allowed where appropriate.
Sign Area Computation, Number of Signs and Sign Height. A significant revision in
the proposed regulations is that the amount of total allowed building signage has been
reduced from a maximum of 200 square feet to 75 square feet. This is a substantial
reduction; it is, however, appropriate to the proportionate size of commercial buildings
and storefront tenant spaces in Newport Beach, most of which have a relatively small
amount of facade square footage, reducing the amount of sign - per - facade that is
necessary for good public visibility. To allow for flexibility, though, several exceptions
will be available to applicants if warranted; through the approval of a modification
permit, or by taking advantage of a newly - proposed component of the sign code —the
Innovative Sign Program, which is discussed on page 5 of this report. Also new,
applicants will now be required to designate 'primary' and 'secondary' frontages for
• building signage, whereas the previous Code allowed the same amount of signage on
any side of a building. The new regulations propose allowing one -half of the sign face
Sign Code Regulations and Sign Design Guidelines
City Council Study Session
August 9, 2005
Page 4
area permitted on primary frontages on a secondary building frontage. This will reduce
excess signage and significantly improve community aesthetics while still allowing
sufficient business identification.
The proposed Code also reduces overall sign height from 25 feet to 20 feet for pylon
signs, and establishes an 8 -foot maximum height (with a 6 -foot average height) for
freestanding monument signs. Of course, if an applicant desires additional signage, a
request could be made for a Comprehensive Sign Program or a Modification Permit
(both discussed on page 5).
Illuminated Signs. land use conflicts and concerns about excessive lighting have
been issues in past sign approvals, and the proposed Code specifies more restrictive
illumination requirements than the current regulations. Staff and the Steering Committee
were particularly concerned with illuminated signs that face Newport Harbor. Although it
is not a new concept in actual staff policy, the Steering Committee recommended that
the Code incorporate the ability of the Planning Director to oversee a 30-day review
period to determine whether a reduction in illumination is necessary due to negative
impacts on surrounding property or to the community in general. The new Code
stipulates that the Planning Director may order the dimming of any illumination found to
• be excessively bright.
Standards for Specific Types of Permanent Signs. This section has been added to
provide specific regulations for certain types of signs that have proven problematic in
the past and which will be aesthetically improved with minimum design standards in the
future. The new Code limits the amount of signs on awnings to 50 percent of the
awning's surface, and prevents them from simply being backgrounds for signage.
Freestanding signs will now be subject to site distance, landscape, and lettering size
requirements. luminous tube (neon /argon) signs will be allowed only if they produce
less than 30 milliamps per circuit when adjacent to commercial properties and less than
one -half foot - candle when adjacent to residential uses. luminous tubing will no longer
be allowed to outline windows, doors, and /or buildings.
Standards for cabinet (also known as 'can' -type) signs have also been revised, both in
their definition and their standards for approval. Although cabinet signs may still be
internally or externally illuminated, internal illumination will be permitted only if the sign
background is opaque and the only portion of the sign that appears illuminated is the
actual lettering and /or a registered trademark or logo. This is a significant
modernization, coming from within the sign industry itself, and a reversal from the past
industry standard of installing a metal 'can' which is then fitted with a translucent Texan
panel on which lettering or logos are applied with opaque paint.
• Temporary Signs. The standards for temporary signs and banners have been revised
to be somewhat more restrictive and to provide additional clarity for Code Enforcement
Sign Code Regulations and Sign Design Guidelines
City Council Study Session
• August 9, 2005
Page 5
staff and the public. In particular, time limits have been reduced from 90 days to 60 days
per calendar year; and, pending an amendment to Title 12 of the Municipal Code
underway by the City Attorney's office, revocable encroachment permits will now be
required for all portable a -frame signs in the public right -of -way. Regulations pertaining
to the placement of temporary signage and requirements for temporary sign removal
are also included.
Modification Permits. To deviate from provisions pertaining to height, type, location,
number and area of signs, a modification permit may be obtained. This is similar to the
existing code, but the requirements have been expanded to incorporate recently
adopted findings. Modification permits are now issued by the Zoning Administrator (ZA)
instead of the Modifications Committee. Actions of the ZA may be appealed to the
Planning Commission.
Comprehensive Sign Program. The Balboa Sign Overlay, adopted in November
2000, included a Comprehensive Sign Program (CSP) process which will now be
available citywide. The purpose of such a program is to integrate all of a project's signs,
including any 'project identification' signage, with the overall site design; and to
establish a unified architectural statement. Importantly, a CSP is intended to achieve,
• not circumvent, the intent and purpose of the new sign regulations. A CSP will be
required for a number of projects including but not limited to:
• any project with 3 or more tenant spaces;
• theatre or cinema signage;
• projects located on parcels with more than 300 lineal feet of frontage;
• whenever signs are proposed to be located on or above the 2nd story on a multi-
story building; and
• applications that vary substantially from the basic regulations.
It is proposed that Comprehensive Sign Programs will be subject to review and approval
by the Zoning Administrator. However, the Planning Commission instituted a process by
which significant increases in sign height (over 20°/6) or area (over 30 %) would be
subject to an additional Modification Permit.
Innovative Sign Program. The Balboa Sign Overlay also established a "Creative Sign
Program," which —based on input from legal counsel —has now been restructured as
the "Innovative Sign Program" (ISP). It, too, is proposed for citywide use. The purpose
of the ISP is to encourage signs that are unique in their design approach; and to provide
a consistent review process for the application of regulations for unique signs. Upon
adoption of a new Sign Code by the City Council, ISP applications will be subject to
Planning Commission approval in order that the community's reviewing body ensures
• that the proposed sign(s) are consistent with the intent and purpose of the regulations
and design guidelines. Although it is proposed that an applicant for an "innovative sign"
Sign Code Regulations and Sign Design Guidelines
City Council Study Session
• August 9, 2005
Page 6
may request up to 20 percent more sign area than otherwise allowable, specific design
criteria are included that deal with design elements, architectural criteria and contextual
criteria so that the Code intent is carefully weighed.
This program is designed in many ways to provide balance for the more stringent
provisions proposed for sign area and for the general prohibition of roof and pole
signage. Innovation in signage—particularly within the commercial villages —is a part of
the aesthetic fabric that separates Newport Beach from many of our surrounding
communities, and is something expressed strongly by a majority of individuals at
community meetings.
Amortization of Nonconforming Signs. The existing sign regulations allow for the
perpetual continuation of legal signs made nonconforming due to adoption of the new
regulations if they do not become subject to nuisance or public safety concerns. The
Steering Committee recommended that the new Sign Code establish a 15 -year
amortization program for all signs that do not comply with the new regulations. The
duration of an amortization period is mandated by California law. The Committee
believes that to achieve the City's goals of improved signage citywide, an amortization
program for the earliest possible removal of non - conforming signage is the most
• effective approach.
Staff, however, has concerns that such an amortization program will be extremely
costly, and substantially difficult to achieve. There are very specific legal requirements
set forth in state law mandating an inventory of all nonconforming signs, noticing of all
property owners, and complex administrative procedures for the full fifteen -year duration
of the program. An inventory of all signs within the City to determine which signs are
nonconforming would conceivably take many months of full -time work, at substantial
cost; and —with the constant changeover in the business community —a citywide
inventory would be out -dated from the moment it is begun. Further, the inventory would
need almost constant updating, in that periodic notification of all sign owners (whether
property or business owners, or both) is recommended, so that the completion of the
fifteen year amortization does not come as a complete surprise to new owners of 'old'
signs. Finally, the City's existing 'sign permit' system of record management has proven
to be an obstacle to administration of even the existing Balboa Sign Overlay
amortization program, in that there are many signs that pre -date the requirement for a
permit of any kind, and the existing process of permitting signs through the building
permit system has not required complete plan information so that the sign supposedly
permitted can be verged as the sign that is presently installed. This process, of course,
is proposed to be updated, and a new sign permit process has been proposed.
An alternative that staff considers more manageable —and that the Planning
• Commission has recommended to the Council —is to limit the amortization program to a
much smaller scope, consisting of four types of signs within the areas of concern for this
Sign Code Regulations and Sign Design Guidelines
City Council Study Session
August 9, 2005
Page 7
Code: 1) roof - mounted signs; 2) freestanding 'pole' signs; 3)'cabinet' (or 'can- type')
signs with non - opaque backgrounds; and 4) signs with letters, text, logos, or symbols
that are taller than permitted by the Code (larger than 36" tall). The number of these
signs is far fewer than the total number of all potentially- nonconforming signs Citywide,
and the inventory and management of this number would be possible over the years.
Additionally, opposition to these types of signs throughout the public outreach process
suggests that amortizing them would be supported by the community. Additional study
would be required to determine the actual cost associated with this type of amortization
program, but an estimate has been provided at $28,000, plus a fairly large contingency
built in due to the extreme uncertainty of this type of combination field visual and
engineering survey work.
Another alternative may be to limit the amortization of signs (or certain types or signs) to
specific geographic area(s), such as Corona del Mar, Mariner's Mile, or Old Newport
Boulevard. Additional study would also be required to determine costs associated with
this type of amortization program.
Incentive Program. The Steering Committee also recommends that, in addition to the
15 -year amortization program for all signs, financial incentives should be provided to
• encourage earlier removal of non - conforming signs — similar to those established by the
Balboa Sign Overlay. Items in the BSO incentive program included:
• financial reimbursement for removal of legal non - conforming sign(s); professional
design services to replace the non - conforming sign(s) with a conforming one(s);
construction and installation of the selected sign, and waiver of all fees for a new
sign permit during the initial year of the program;
• financial reimbursement for the removal of legal non - conforming sign(s);
professional design services for conforming designs, and waiver of all fees for a
new sign permit for the second and third program years but the applicant was
obligated to have the sign constructed and installed at their expense;
• financial reimbursement for the removal of the legal non - conforming sign(s),
along with the waiver of all fees for a new sign permit for the fourth and fifth
program years;
• and finally, financial reimbursement to the applicant for fifty percent (50 %) of the
cost to remove and dispose of the non - conforming sign(s); and waiver of all fees
for a new sign permit during the sixth and seventh program years.
It should be noted that although an outreach effort consisting of letters mailed directly to
• sign owners —and even direct contact with some owners —was conducted, the City
received only a very limited number of requests for the financial incentives. Based on
Sign Code Regulations and Sign Design Guidelines
City Council Study Session
• August 9, 2005
Page 8
that limited success over a three -year period, funding for the incentive program has not
been renewed by the Council, and the Planning Commission did not recommend it.
Should, however, the City Council determine to include financial incentives, staff
recommends that a more limited and simple program be established. Staff suggests a
specific financial incentive be provided for the early removal of a (qualifying) non-
conforming sign and installation of a conforming sign. Possible incentives could be
specific dollar amounts (perhaps declining over time) or the waiver of permit fees.
Heritage Signs. On their adoption, the Mariner's Mile sign regulations provided for a
new concept known as 'Heritage Signs.' The designation of a sign as a 'heritage sign'
allows for the continued existence of an otherwise nonconforming sign if the sign, or the
establishment associated with the sign, is determined to have historical or local
significance. The Steering Committee recommends that these regulations be applied
citywide, has recommended provisions that pertain to process, criteria, appeals and
alteration, and has recommended that the City also be allowed to act as an applicant for
the heritage sign process. A preliminary list of possible signs being considered for
Heritage Sign status has been generated; staff is attempting to verify the ages and
applicability of those signs for the program, and has attached it as a preliminary review
• draft
SIGN DESIGN GUIDELINES MANUAL:
A Sign Design Guidelines Manual is intended to supplement the new sign regulations.
The guidelines establish criteria for the creation of well- designed signs, and further the
intent and purpose of the new sign code. The manual will assist business owners and
sign designers in the creation of new signs that meet the City's expectation for well -
designed, quality signs. City staff will also benefit from the Guidelines when reviewing
sign permit applications, since criteria are included to help to judge the appropriateness
of a sign's design.
It is important to note that the Guidelines are not strict "standards" as are found in the
sign regulations. The approval authority— whether staff or the Planning Commission —
may interpret the Design Guidelines with some flexibility as they are applied to specific
signs /projects. This is in recognition that not all design criteria may be applicable or
appropriate for each sign or project. Although the process is continually being refined,
staff and applicants have worked together to obtain consensus on signage that is
appropriate to the area as well as to the business being advertised in the areas covered
by both the Balboa Sign Overlay and the Mariner's Mile Design Framework.
•The Design Guidelines Manual includes guidelines for compatibility, legibility, location,
color, illumination, materials, and construction. Specific criteria are also given for wall
Sign Code Regulations and Sign Design Guidelines
City Council Study Session
August 9, 2005
•. Page 9
and building signs, projecting signs, window signs, awning signs, freestanding
monument signs and figurative signs.
Environmental Review: Exempt from environmental documentation subject to Section
15061 (b) (3) (General Rule) of the CEQA Guidelines, as the revised Sign Code does
not have the potential for causing a significant impact on the environment. Further, the
proposed amendment is in compliance with City Council Policy K -3 (Implementation
Procedures for the California Environmental Quality Act) Section (D) (2) ( c ).
Submitted by:
i
Attachments: Exhibit A — Proposed Sign Code
• Exhibit B — Proposed Sign Design Guidelines
Exhibit C — Preliminary "Heritage" Sign List (Draft)
Exhibit D — Planning Commission Minutes: May 5, June 9, and
July 7, 2005, and Planning Commission Reso. No. 1672
•
•
EXHIBIT A
PROPOSED SIGN CODE
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City of Newport Beach
Chapter 20.67
20.67.xxx — Purpose .................................................................................... ..............................2
20.67.xxx — Effect of Chapter ...................................................................... ..............................3
20.67.xxx — Definitions ................................................................................ ..............................6
20.67.xxx — Prohibited Signs ...................................................................... .............................14
20.67.xxx — Provisions Applying to All Sign Types ..................................... .............................15
20.67.xxx — Standards for Permanent Signs .............................................. .............................Is
• 20.67.xxx — Standards for Specific Types of Permanent Signs .................. .............................24
20.67.xxx — Standards for Temporary Signs .............................................. .............................36
20.67.xxx — Procedures for Sign Approval, Exemptions, and Revocations .............................40
E
20.67.xxx — Modification Permit ................................................................. .............................44
20.67.xxx — Comprehensive Sign Program ................................................. .............................44
20.67.xxx — Innovative Sign Program ........................................................ .............................46
20.67.xxx — Nonconforming Signs .............................................................. .............................47
20.67.xxx — Abandoned Signs .................................................................... .............................49
20.67.xxx — Illegal Signs ............................................................................ .............................49
20.67.xxx — Maintenance Requirements .................................................... .............................50
20.67.xxx — Heritage Signs ......................................................................... .............................51
Sign Code Revisions — Public Review Draft — July 2005 Page - 1
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City of Newport Beach
Sections:
20.67.xxx — Purpose
20.67.xxx — Effect of Chapter
20.67.xxx — Definitions
20.67.xxx — Prohibited Signs
20.67.xxx — Provisions Applying to All Sign Types
20.67.xxx — Standards for Permanent Signs
20.67.xxx — Standards for Specific Types of Permanent Signs
20.67.xxx — Standards for Temporary Signs
20.67.xxx — Procedures for Sign Approval, Exemptions, and Revocations
20.67.xxx — Modification Permit
20.67.xxx — Comprehensive Sign Program
20.67.xxx — Innovative Sign Program
20.67.xxx — Nonconforming Signs
20.67.xxx — Abandoned Signs
20.67.xxx — Illegal Signs
20.67.xxx — Maintenance Requirements
20.67.xxx — Heritage Signs
20.67.xxx — Purpose
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The City of Newport Beach is a unique community located in an extraordinary environmental
setting. Because of the need to protect and enhance the City's unique character and aesthetic
standards, to protect public safety and property values, and to promote tourism through
enhanced aesthetic appeal, the City Council finds that proper sign control is an important
governmental interest. Therefore, the intent of the standards in this Chapter is as follows:
A. Provide each sign user an opportunity for adequate identification while guarding against the
excessive and confusing proliferation of signs by appropriately regulating the time, place,
and manner under which signs may be displayed.
B. Preserve and enhance the community's appearance by regulating the type, size, location,
quality, design, character, scale, color, illumination, and maintenance of signs.
C. Encourage signs that are well designed and that attract and invite rather than demand the
public's attention.
Sign Code Revisions — July 2005
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City of Newport Beach o r �USOwO� a�
D. Encourage the design of signs that are complementary to the buildings and uses to which
they relate and that are harmonious with their surroundings.
E. Ensure freedom of expression' for sign uses, including noncommercial speech, by
maintaining a content- neutral approach to sign regulation.
F. Enhance the safety of motorists and pedestrians by minimizing the distraction of intrusive
signs, as well as to protect the life, health, property, and general welfare of City residents
and visitors.
G. Provide a review and approval process for signs to ensure compliance with the requirements
of this Chapter.
20.67.xxx — Effect of Chapter
A. Regulatory Scope. This Chapter regulates signs, as defined in this Chapter, that are
placed on private property or on property owned by public agencies other than the City of
Newport Beach and over which the City has zoning authority. Regulations for signs on
• public property are codified in Chapter 13.xx.xxx (Public Rights of Way).
S. Applicability. The regulations in this Chapter shall apply to all signs in all zoning districts
that come within the regulatory scope as defined in Paragraph A, above, unless specifically
exempted. In addition, the provisions of Chapter 15.16 relating to building codes, sign
permits, fees, penalties, and a method of enforcement shall also apply. Applications for sign
permits that comply with the requirements of this Chapter, and other applicable laws, shall
be approved. Sign Permits shall be required in compliance with Section 20.67.xxx
(Procedures for Sign Approval, Exceptions, and Revocations). Where approval of a use
permit, variance, Modification Permit, site plan review, or design approval has been
obtained, any applicable conditions of that approval shall supersede the requirements of this
Chapter.
C. Sign Permit required. A Sign Permit shall be required for all signs, including change of
copy allowed under the provisions of this Chapter. In addition, signs that require a Sign
Permit shall be subject to approval by the Planning Director, Zoning Administrator, or
Planning Commission in conjunction with their sign approval authority. Only signs that
comply with the provisions of this Chapter shall be approved. Additionally, the sign design
guidelines that have been adopted by the City Council shall be applied to guide the Planning
Director, Zoning Administrator, and /or Planning Commission in administering this Chapter.
Content of a noncommercial message shall not be considered when any required sign
permit application is reviewed. Content of a commercial message shall be considered only
to the extent required to determine whether the sign is an on -site sign. Refer to Section
20.67.xxx (Procedures of Sign Approval, Exceptions, and Revocations) for Sign Permit
• requirements.
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City of Newport Beach a , C�4.oaY`� e�
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D. Nonconforming signs. An existing legally allowed sign that does not conform to the
requirements of this Chapter shall be deemed a nonconforming sign and shall be subject to
the requirements of Section 20.67.x xx (Nonconforming Signs).
E. Planned Community Districts. In Planned Community (PC) Districts, sign regulations
contained in the planned community development plan shall supersede the requirements of
this Chapter. If the planned community development plan does not provide regulations for
a particular sign type or situation, the requirements of this Chapter shall prevail. Service
station signs in Planned Community Districts shall be subject to the provisions of Section
20.67.xxx.(k)(2) (Service station signs) unless more restrictive sign regulations are
contained in the planned community development plan.
F. Santa Ana Heights Specific Plan. Signs proposed in the Santa Ana Heights Specific Plan
area are subject to the provisions set forth in the Specific Plan document. The regulations
contained in the Santa Ana Heights Specific Plan shall supersede the requirements of this
Chapter.
20.67.xxx — General Provisions
The policies, rules and regulations stated in this section apply to all signs within the regulatory
• scope of this Chapter, and to all provisions of this Chapter, notwithstanding any more specific
provisions to the contrary.
A. Message neutrality. It is the City's policy to regulate signs in a constitutional manner that
is content neutral as to noncommercial messages and viewpoint neutral as to commercial
messages.
B. Regulatory interpretations. Interpretations of the requirements of this Chapter shall be
exercised in light of the City's message neutrality policy. Where a particular type of sign is
proposed in a permit application, and the type is neither expressly allowed nor prohibited by
this Chapter, or whenever a sign does not qualify as a "structure" as defined in the
California Building Code, then the Director shall approve, conditionally approve, or
disapprove the application based on the most similar sign type that is expressly regulated by
this Chapter.
C. Substitution of messages. Signs authorized by this Chapter are allowed to carry
noncommercial messages in lieu of any other commercial or noncommercial messages.
Substitution of messages may be made without additional approval or permitting process.
This provision prevails over any more specific provision to the contrary within this Chapter.
The purpose of this provision is to prevent an inadvertent favoring of commercial speech
over noncommercial speech, or favoring of any particular noncommercial message over any
other noncommercial message. This provision does not create a right to increase the total
amount of signage on a parcel, nor does it affect the requirement that a sign structure or
• mounting device be properly permitted.
Sign Code Revisions — July 2005 Page - 4 ) q
City of Newport Beach 3
D. Rules for non - communicative aspects of signs. Rules and regulations concerning the
non - communicative aspects of signs, (e.g., type, location, size, height, illumination, spacing
orientation, etc.), stand enforceable independently of any permit or approval process.
E. Multiple use zones. In a zone where both residential and non - residential uses are
allowed, the signage rights and responsibilities applicable to a particular use shall be
determined as follows: residential uses shall be treated as if they were located in the
residential area where that type of use would be allowed as a matter of right, and non-
residential uses shall be treated as if they were located in a zone where that particular use
would be allowed, either as a matter of right or subject to a Conditional Use Permit or
similar discretionary process.
F. Billboard policy. The City completely prohibits the construction, erection or use of
billboards, other than those that legally exist in the City, or for which a valid permit has
been issued and has not expired, as of the date on which this provision was first adopted.
The City adopts this policy in compliance with California Government Code section 65850,
California Business and Professions Code sections 5354(a) and 5408.3 (both effective
January 1, 2003). Permits shall not be issued for billboards that violate this policy, and the
City will take immediate abatement action against billboards constructed or maintained in
violation of this policy. The City Council affirmatively declares that it would have adopted
• this billboard policy even if it were the only provision in this Chapter. The City Council
intends for this billboard policy to be severable and separately enforceable even if other
provisions of this Chapter may be declared, by a court of competent jurisdiction, to be
unconstitutional, invalid, or unenforceable. This provision does not prohibit agreements to
relocate existing, legal billboards, as encouraged by California Business and Professions
Code section 5412.
•
G. Property owners' consent. Signs shall not be displayed without the consent of the legal
owner of the property on which the sign is mounted or displayed. For purposes of this
policy, 'owner" means the holder of the legal title to the property and all parties and
persons holding a present right to possession, control, or use of the property.
H. Legal nature of signage rights and duties. As to all signs attached to property, real or
personal, the signage rights, duties and obligations arising from this Chapter attach to and
travel with the land or other property on which a sign is mounted or displayed. This
provision does not modify or affect the law of fixtures, sign - related provisions in private
leases, mutual covenants or equitable servitudes regarding signs (so long as they are not in
conflict with this Chapter), or the ownership of sign structures.
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I. Sign programs. Sign programs (comprehensive, innovative), voluntarily proposed for
specific developments and Planned Communities, as well as special sign districts or special
sign overlay zones, when approved by the Zoning Administrator and /or Planning
Commission may modify the rules provided in this Chapter as to sign size, height,
illumination, spacing, orientation, or other noncommunicative aspects of signs, but may not
override or modify any of the General Provisions in this section. All of the provisions of this
section shall automatically apply to and be deemed a part of any sign program approved
after the date on which this provision is initially adopted.
20.67.xxx — Definitions
For purposes of this Chapter, the following definitions shall apply:
A -Frame Sign. A freestanding portable sign typically constructed of wood, metal, or plastic.
Such signs are usually small and are removed at the close of business. Typically hinged at the
top, or attached in a similar manner, and widening at the bottom to form a shape similar to the
letter A.
Abandoned Nonconforming Sign. A nonconforming sign that is advertising a use that has
ceased or is located upon a structure that has been abandoned by its owner, for more than 90
days.
• Abandoned Sign. A sign that is advertising a use that has ceased; is located upon a structure
that has been abandoned by its owner; does not identify or advertise a current bona fide
business, lessor, service, owner or product available upon the site; or that identifies or
advertises an event or activity that has occurred.
Animated Sign. A sign that uses movement, lighting, or special materials to depict action or
create a special effect or scene. This classification includes wind - actuated and other elements
such as balloons, bunting, flags, pennants, streamers, whirligigs, or other similar devices.
Awning. A roof -like structure usually covered in fabric (e.g., canvas) that projects from the
wall of a building for the purpose of shielding a doorway or window from the elements.
Awning Sign. A sign painted on, printed on, or attached to the surface of an awning.
Back -lit Awning. An internally illuminated, fixed, space -frame structure with translucent,
flexible, fabric reinforced covering designed in awning form and with graphics or copy applied to
the visible surface of the awning.
Banner Sign. A sign made of fabric or any nonrigid material with no enclosing framework.
Billboard. A permanent structure used for the display of offsite commercial messages.
• Building Frontage. The building elevation that fronts on a street, alley, driveway, parking
area, pedestrian plaza, walkway, courtyard, arcade, or waterway.
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Building Frontage, Primary. The building frontage that is designated by an applicant as the
"primary frontage" for the purpose of determining the applicable sign standards and that does
not face a residential district.
Building Frontage, Secondary. The building frontage that is designated by an applicant for a
Sign Permit as a "secondary frontage" for the purpose of determining the applicable sign
standards, and that does not immediately face a residential zoning district.
Building Sign. A sign attached to or painted on a building.
Building Marker. A sign indicating the name of a building and date and incidental information
about its construction, which is cut into a masonry surface or made of bronze or other
permanent material.
Cabinet Sign. A sign that has one or more plastic, acrylic, or similar material faces (panels)
that may or may not be internally illuminated. The sign panels may be either flat or shaped
Cpan face'l and are attached to a metal frame (cabinet).
Canopy Sign. A sign located on a permanent roof -like structure or canopy of rigid or fabric
• materials extending from the main entrance of a building.
Changeable Copy Sign (electronic). A sign with changeable copy that is changed by
incorporating video display, flip - disks, incandescent lamps, fluorescent lamps, fiber optics, light -
emitting diodes, liquid crystal displays, plasma - displays, field emission displays, or any other
mechanical or light- emitting matrix to convey changing copy or images. Also considered an
animated sign.
Changeable Copy Sign (manual). A sign with changeable copy that is manually changed,
regardless of method of attachment or materials of construction. This classification includes
bulletin boards, and changeable copy signs on marquees. Does not include electronic message
boards with lighted displays.
Commercial Mascot. Humans or animals used as advertising devices for commercial
establishments, typically by the holding or wearing of insignia, masks or costumes associated
with or advertising the commercial establishment. Includes sign twirlers, sign clowns, etc.
Commercial Message. A message displayed on a sign that relates primarily to economic
interests such as the exchange of goods or services. This definition shall automatically
incorporate court rulings defining the term 'commercial speech."
Construction Project Sign. A temporary sign displayed on the site of a construction project
during the period of construction that provides information about the project, which may
• contain the names of architects, landscape architects, engineers, and contractors working on
the project, future tenants, finance institutions, real estate representatives, and similar
persons /organizations involved in the project begins with the issuance of a building permit, or
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its functional equivalent, and ends with the issuance of the earliest of the following: a certificate
of completion, a certificate of occupancy, a final inspection sign -off, or the functional equivalent
of any of them.
Copy. The graphic content of a sign surface in either permanent or removable letter,
pictographic, symbolic, or alphabetic form.
Department. The Planning Department of the City of Newport Beach.
Directional Sign. An on- premise sign giving directions, instructions, or facility information of
an establishment but no advertising copy, e.g., parking or exit and entrance signs.
Directory Sign. A sign listing the tenants or occupants of a building or building complex.
Display Surface. The area made available by the sign structure for the purpose of displaying
the advertising message.
Double -Faced Sign. A sign designed with the intent of providing copy on both sides.
Double -Faced Sign
Electrical Raceway. A utilitarian metal channel used for the electrical components of an
illuminated sign; and not desjgned as an architectural feature.
Establishment. A legal, nonresidential use of land to conduct a commercial or noncommercial
activity. By way of example and not limitation, "establishment" includes stores, offices,
churches, hospitals, manufacturing facilities, etc. Does not include home -based occupations or
hobbies.
Externally Illuminated Sign. A sign illuminated from an exterior light source.
Facade. The entire building elevation, including the parapet.
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Face of Sign. The area of a sign on which the copy is placed.
Facia. Typically, the smooth wall surface between a window and the parapet.
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Flag. A rectangular piece of fabric of distinctive design that is used as a symbol, as a signage
device, or as a decoration.
Freestanding Sign. A sign supported permanently upon the ground by a structure and not
attached to a building. This includes pylon signs, blade signs, and ground- mounted signs
(monument signs).
Freestanding Monument Sign Freestanding Pylon Sign
Frontage, Street. The length of the property line of a parcel along a right -of -way on which it
borders.
Fuel Price Sign. A sign containing prices and grades of fuel for sale at a service station
Future Tenant Sign. A sign identifying a, building tenant or occupant that has not yet
occupied the building or opened its establishment.
Illegal Sign. A sign that does not meet the requirements of this chapter and that is not a legal
nonconforming sign.
Illuminated Sign. A sign with an artificial light source for the purpose of decorating,
outlining, accentuating, or brightening the sign area.
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Innovative Sign. A sign that incorporates design elements, objects, shapes, materials or
techniques that may cause the sign to not conform to certain dimensional or placement
requirements of this Code, approval of which is subject to meeting the objective criteria
described in Section 20.67.xxx (Innovative Sign Program), below.
Internally Illuminated Sign. A sign illuminated from an interior light source contained within
the sign cabinet.
Incidental Sign. A small sign, emblem, or decal informing the public of the facilities, trade
affiliation, or services available on the premises, e.g., a credit card sign or a sign indicating
hours of business or presence of parking.
Indirectly Illuminated Sign. A sign whose illumination is derived entirely from an external
artificial source that is arranged to illuminate the sign area only.
Inflated Display Sign. A three - dimensional object filled or activated by moving or non-
moving air or other gas, located, attached, or tethered to the ground, site, merchandise,
structure, or roof and used as a sign or to attract attention. This definition does not include
inflated gymnasium devices commonly used for children's parties.
. Logo. A sign consisting of a trademark or symbol used to identify a business.
Luminous Tube Signs. A sign that consists of or is illuminated by exposed electrically -
charged gas -filled tubing, such as neon and argon signs, or by fiber optics.
Monument Sign. A freestanding sign supported by a solid architectural element at its base.
Multiple Family Structure. A residential structure containing 3 or more living units.
Mural. An artistic image or design painted or affixed to the exterior surface of a structure that
does not contain a commercial or noncommercial text or message.
Nameplate. A sign indicating the name and /or address of a building or occupant.
Nonconforming Sign. A sign, outdoor advertising structure, or display that was originally
lawfully erected and maintained, but which does not conform to the current standards of this
chapter or is now prohibited. Signs that do not conform with the current standards of this
chapter or are now prohibited but were erected pursuant to an approved variance, Modification
Permit, Conditional Use Permit and /or the Comprehensive Sign Program do not fall within the
definition of nonconforming signs.
Noncommercial Message. A sign message that is not commercial in nature. This definition
shall automatically incorporate court rulings defining the term "noncommercial speech."
• Off -site Message. A message on a sign that advertises a business, accommodation, service,
or activity not provided on the premises on which the sign is located. This classification includes
billboards. The off - site /on -site distinction applies only to commercial messages.
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On -site Message. A message on a sign advertising the business, accommodations, services,
or activities provided on the premises on which the sign is located. The off - site /on -site
distinction applies only to commercial messages.
Painted Wall Sign. A sign that is applied with paint or similar substance on the surface of a
wall, including fences.
Parapet. The extension of a false front or wall above a roofline.
Pedestrian Sign. A sign designed to be viewed at a pedestrian level.
Permanent Sign. A sign designed with durable materials and intended to be used In excess
of 60 days per calendar year.
Planning Director. For purposes of this Section only, the Director of the City's Planning
Department, or the Director's designee.
Pole Sign. A sign that is supported by a single pole or similar support structure so that the
bottom edge of the sign is one foot or more above grade.
• Portable Sign. Any sign designed to be moved easily and not permanently affixed to the
ground or to a structure or building.
Projector Sign. A sign that is projected onto a surface using an intense source of illumination
to project the image.
Projecting Sign. A sign that projects from and is supported by a wall of a building.
Projection. The distance by which a sign extends from the building it is supported by.
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Sign Projection
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Promotional Temporary Banner. A temporary sign or banner displayed by an establishment
to advertise events such as sales, seasonal events, liquidation sales, and going out of business
sales.
Public Service Sign. Signs of utilities or other publicly regulated service providers indicating
danger, and similar aids to service or safety, including official advisory and signal flags.
Pylon Sign. A sign that is supported by two or more uprights, poles, or braces in or upon the
ground that are not a part of a building or enclosed within the exterior walls of a building and
are separated from any other structures by a distance of at least 6 inches. This includes a sign
that is supported by two or more poles that are surrounded by a decorative cover to form one
solid sign support.
Real Estate Sign. A sign advertising real property for sale, exchange, lease, or rent, but not
including signs advertising transient occupancy, such as hotel or motel accommodations.
Residential Name or Identification Sign. A sign identifying the name or address of a
residence and /or its occupants.
1101 Restaurant Menu Sign. Menus displayed on the exterior premises of a restaurant, visible
from the public right of way.
Rider. A small sign attached to a larger sign and intended to convey information not
conveniently incorporated into the text of the larger sign.
Roof Line. The top edge of a roof or building parapet, whichever is higher, excluding any
mansards, cupolas, pylons, chimneys, or minor projections.
Roof Sign. A sign erected upon or above a roof of a building.
Sign. Any device, fixture, placard or structure, including its component parts, that draws
attention to an object, product, place, activity, opinion, person, establishment, institutlon,
organization, or place of business, or that identifies or promotes the interests of any person and
that is to be viewed from any public street, road, highway, right -of -way or parking area.
The following are notwithin the definition of "sign" for regulatory purposes of this
Chapter:
a. Interior signs. Signs or other visual communicative devices that are located entirely
within a building or other enclosed structure and are not visible from the exterior thereof
or located at least five feet from the window, provided the building or enclosed structure
is otherwise legal;
• b. Architectural features. Decorative or architectural features of buildings (not including
lettering, logos, trademarks, or moving parts);
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c. Symbols embedded in architecture. Symbols of noncommercial organizations or
concepts including, but not limited to, religious or political symbols, when such are
permanently integrated into the structure or a permanent building that is otherwise
legal; also includes foundation stones, corner stones and similar devices;
d. Manufacturers' marks. Marks on tangible products that identify the maker, seller,
provider or product, and that customarily remain attached to the product even after
sale;
e. Fireworks and other lights. The legal use of fireworks, candles and artificial lighting not
otherwise regulated by this Chapter.
f. Newsracks or newsstands.
g. Legally required information, such as public notices, registration or licensing information,
etc.
h. Murals.
Sign Structure. The sign, and the supports, uprights, braces, and framework of the sign.
Service Station. An establishment that offers for sale or sells gasoline or other motor vehicle
fuel to the public.
Super Graphic. Images, graphic elements, and logos, including required corporate logos, that
are affixed to or painted on a structure, that may not be the textual portion of a sign.
Temporary Sign. A sign, banner, pennant, valance, or advertising display constructed of
cloth, canvas, fabric, cardboard, wall board, or other light nondurable materials, with or without
frames, designed to be displayed for a limited period of time.
Tenant Frontage. That portion of a multi- tenant building facade that is devoted to a single
tenant.
Valance. The part of an awning that hangs vertically down from the shed (sloped) portion of
an awning.
Vehicle Sign. A sign painted, affixed, or placed upon a vehicle, or trailer that is designed to
be towed behind a vehicle. On street legal vehicles, the following insignia are not considered to
be "Vehicle Signs," and are not regulated as Vehicle Signs:
a. License plates.
b. License plate frames.
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c. Registration insignia.
d. Noncommercial messages painted on or otherwise attached in a manner such that the
vehicle can be legally operated on public rights -of -way, or any noncommercial message
that does not exceed a total of three square feet in size.
e. Messages on a vehicle the primary purpose of which is to be used in the regular course
of business to transport the personnel or products, or to provide the services (not
including general advertising) that are advertised by the messages on the vehicle,
provided that the messages are painted or otherwise attached in a manner such that the
vehicle can be operated on public rights -of -way.
f. Commercial messages that do not exceed a total of three square feet in size.
g. Commercial messages on duly licensed mass transit vehicles that pass through the City.
Wall Sign. A sign attached to, erected against or painted upon the wall of a building or
structure, the face of which is in a single plane parallel to the plane of the wall.
Window Sign. A sign that is applied or attached to a window or located within 5 feet of the
• inside of a window in manner that it can be seen from the exterior of the structure.
20.67.xxx — Prohibited Signs
The following signs and sign types shall be prohibited throughout all zoning districts of the City.
A. Painted signs. Painted signs on fences or roofs except addresses.
B. Hazardous location. Signs located in a manner that the sign or a portion of the sign or
sign supports interfere with the free use of a fire escape, exit or standpipe, or obstruct a
required door, stairway, ventilator, window, or public way or are otherwise hazardous.
C. Signs with off -site commercial messages. Signs shall not advertise a business,
accommodation, service or activity not provided on the premises on which the sign is
located. The off - site /on -site distinction shall only apply to commercial messages.
D. Beams of light. No person shall erect or maintain any device that directs a beam of light,
including klieg lights and searchlights, in a flashing sequence toward any street or highway,
nor shall any person erect or maintain any illuminated sign or similar device that interferes
with the visibility of any official traffic control device or warning signal.
E. Luminous tube lighting (e.g., neon, rope lighting). Luminous tube lighting shall not
be used to outline or frame doors and /or windows.
• F. Prohibited sign types:
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1. A -frame signs.
2. Animated signs.
3. Changeable copy signs, except as a component of another type sign allowed through
the Comprehensive Sign Program.
4. Commercial mascots.
5. Inflated display signs.
6. Pole signs.
7. Roof signs, unless a variance is granted.
8. Vehicle signs, subject to the definition of Vehicle Signs in 20.67.xxx (Definitions), above.
20.67.xxx — Provisions Applying to All Sign Types
• A. Compliance required. No person shall erect, re- erect, construct, enlarge, alter, change
copy, repair, move, improve, remove, convert, or equip any sign or sign structure, or paint a
new wall sign, in the City, or cause or permit the same to be done, contrary to or in
violation of any of the provisions of the Zoning Code.
B. Uncertainty of Chapter provisions. The Planning Commission shall have the authority
to interpret the provisions of this Chapter at the request of the Planning Director, or when
an appeal for a decision of the Planning Director is filed with the Planning Commission in
compliance with Section 20.95 of this Chapter.
C. Sign construction. All signs that are not temporary signs shall be constructed of
permanent materials, including but not limited to metal, wood, acrylic, or other comparable
durable weatherproof materials. No material more combustible than treated wood shall be
used in the construction of any permanent sign.
D. Sign area computation.
1. The allowed sign area for a building sign is calculated by first determining if the sign is
to be placed on a "primary" or "secondary" building /tenant frontage (as defined in this
Chapter) and then referring to the tables in Section 20.67.xxx (Standards for Permanent
Signs). The allowed sign area for a freestanding sign is determined by the number of
linear feet of the street frontage where the sign is to be placed in compliance with the
tables in Section 20.67.xxx.
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2. The entire area contained within the frame, cabinet, fixture, or design, including all
ornamentation, super graphics, or other decoration used to attract attention that can be
enclosed in no more than 4 lines drawn at right angles shall be included in the
measurement of sign area. In the case of "skeleton" or "cut -out' letters or signs placed
on a wall without any borders, the sign area shall be the sum of the area of all letters,
words, logos, or symbols within a single continuous perimeter with no more than 4 lines
drawn at right angles (square or rectangle).
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SIGN AREA= WIDTH X HBGHT
Sign Area
3. Only one face of a double -faced sign shall be counted in computing the permitted area
of the sign. Double -faced (back -to -back) signs shall be regarded as a single sign when
the sign is mounted on a single structure, and the distance between each sign face does
not exceed 2 feet at any point. If the sign is multi- faced, then each face shall be
counted in computing the permitted area of the sign.
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4. Supporting framework or bracing that is clearly incidental to the sign shall not be
computed as sign area.
5. Where a sign consists of one or more three - dimensional objects (i.e., balls, cubes,
clusters of objects, sculpture, or statue -like trademarks), the sign area shall be
measured as their maximum projection upon a vertical plane. Signs may not contain
three - dimensional objects that exceed a projection of 6 inches from the sign face, unless
such signs are allowed as part of an approved Innovative Sign Program.
F. Sign height measurement. The height of a sign shall be measured from the highest part
of the sign, including any decorative features, to the grade of the adjacent street or the
surface grade beneath the sign, whichever the Director determines is appropriate given the
physical characteristics of the site.
G. Maximum letter /logo height. The maximum height of any letter, text, logo, or symbol
shall be 36 inches.
H. Sign removal or replacement. When a sign is removed, all brackets, poles, and other
structural elements that supported the sign shall also be removed. Affected building
surfaces shall be restored to match the adjacent portion of the building.
• I. Illuminated signs and lights. The following standards shall apply to all illuminated
signs:
1. Sign illumination shall not interfere with the use and enjoyment of adjacent properties,
create a public nuisance, or create public safety hazards. Exterior light sources shall be
shielded from view and directed to illuminate only the sign face.
2. Signs may be internally or externally illuminated. Internal illumination is permitted only
if the sign background is opaque and the only portion of the sign that appears as
illuminated is the actual lettering and /or a registered trademark or logo.
3. The light from an illuminated sign shall not be of an intensity or brightness or directed in
a manner that will create a negative impact on residential properties in direct line of
sight to the sign including signs that face Newport Bay.
4. Colored lights shall not be used at a location or in a manner so as to be confused or
construed as traffic control devices.
5. Reflective -type bulbs and incandescent lamps that exceed 15 watts shall not be used on
the exterior surface of signs so that the face of the bulb or lamp is exposed to a public
right -of -way or adjacent property.
• 6. Light sources shall utilize energy - efficient fixtures to the greatest extent possible.
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7. Each illuminated sign shall be subject to a 30 -day review period, during which time the
Planning Director may determine that a reduction in illumination is necessary due to
negative impacts on surrounding property or the community in general. In addition, and
at any time, the Planning Director may order the dimming of any illumination found to
be excessively bright. The Director's determination will be made without regard to the
message content of the sign.
20.67.xxx — Standards for Permanent Signs
Tables 20.xx, 20.xx, and 20.xx provide regulations for permanent signs in residential,
nonresidential, institutional, and open space zoning districts. References in the last column
provide additional regulations for specific sign types located elsewhere in this Chapter. In the
case of an inconsistency between regulations provided in the tables and regulations provided
for specific sign types, the regulations for specific sign types shall take precedence.
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A. Signs allowed in residential zoning districts.
TABLE 20.XX
SIGN STANDARDS BY ZONING DISTRICT
.8i jn -Class
All6wec.Sigty.
Maximum ; Maximum Sigw Maximum Sign
< . location
Lighting
:'Additional
<mypes
Number �.> � Area Height
Requirements)
Allowed. -
R uirements
Name plate Wall
One per single - family 2 sq ft
Below eave of roof or
Near main entrance Internal only Address only
Single - family uses
use
parapet
Identification sign
Wall or ground
One per multi- family
12 sq. ft.
Below eav6 of roof or
Near main entrance
Yes
Cabinet signs not
Multi- family uses
sign
use
parapet for wall sign
allowed
ntial
At primary
unity
M
Wall or ground
2 per primary
40 sq. ft. total
6 ft
entrances to
Indirect only
Cabinet signs not
cation signs
entrance
res dential
allowed
community
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B. Signs allowed in commercial, industrial zoning districts.
Table 20.XX
gn Class Allowed I Maximum Number'
1. On -site sign. One freestanding sign
Maximum Sign Area
'Maximum Location
Sig n Hei ht I Requirements
Lighting 1
Allowed'
Additional
Requirements
Freestanding
allowed per site.
Building signs.
Heal foot of primary building
above adjacent
signs.
May be used in
frontage.
Not to exceed
Located on street
frontage or tenant frontage
parapet or roof
combination with other
1.0 sq. k. of sign area per
20 k. in height
frontage only. At
building or tenant
total for any combination of
Permitted on
allowed building signs.
lineal foot of primary street
for pylon signs,
least 15 feet from
window, and
See 20.67.xxx for
sites with
Additional signs for sites
frontage, 75 sq. k. max per
or 8 k. for
any building sign and
Yes
sign standards for
minimum 50 k.
with more than 300 linear
sign
monument
50 feet from any
sign standards by
sign type
freestanding signs.
of frontage.
feet of street frontage
sign area per sign. 20 sq. k. max for projecting
story window for
freestanding sign on
through the approval of a
signs only.
signs.
an adjacent site.
Comprehensive Sign
max of each window area.
signs.
On -site sign.
1.5 sq. k. of sign area per
(Shall not extend
Primary
Building signs.
Heal foot of primary building
above adjacent
frontage.
One sign per primary
frontage or tenant frontage
parapet or roof
Wall, projecting,
building or tenant
total for any combination of
or above bottom
window, and
frontage. May be wall,
building signs and window
of lowest
See 20.67.xxx for
awning signs.
projecting, window, or
awning signs. (') Second
signs. 75 sq. k. maximum
second -story
window or third-
Yes
sign standards by
sign type
Roof sign only
story, window or awning
sign area per sign. 20 sq. k. max for projecting
story window for
with variance.
signs only.
o
signs. Window signs, 20%
projecting
g
�Z�
max of each window area.
signs.
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Table 20.XX
Sign Class — Allowed Maximum Number Maximum Sign Area T Maximum Location Lighting AdditionaF
Rinn 7vnac :Sinn Hpinht RanuiramPntc I Allowed i Renuirementc
3. On -site sign.
Shall not extend
Secondary
One sign per secondary
o
50% of sign area allowed for
above adjacent
frontage.
Building signs.
building or tenant
primary building frontage total
parapet or roof
frontage. May be wall,
for any combination of
or above bottom
See20.67..xxx for
Wall, ro ectin
P] 9,
projecting, window, or
building si
9 ns. 9
of lowest second
story window or
Yes
sin standards b
g Y
window, and
� �1
awning sign. Second
10 sq. ft. max for projecting
third -story
sign type
awning signs
story, window or awning
signs Window signs, 25% max
window for
signs only. (2)
of each window area.
projecting signs
(2)
4. On -site sign.
Building signs.
One per establishment.
Tof
um. 8 ft.
Near main entrance
See20.67..xxx for
Pedestrian
Flush- mounted
Allowed in combination
3 sq. ft. of sign area.
rance
and oriented to
Pedestrians. Not
No
si gn standards by
oriented sign.
or projecting.
with other building signs.
below bottom of
above 10 ft.
sign type
projecting sign.
5. On -site sign.
Canopy sign
Two per canopy if both are
Shall be part of and shall not
Not above upper
Signs shall be placed
Entry canopy sign
not visible at the same
exceed limitation of entry
most part of
on outer faces of
No
time.
canopy.
canopy.
canopy only.
6. Business
Wall or ground
One per multi- tenant site.
8 sq. ft. of sign area.
8 ft.
Near main entrance
See 20.67..xxx for
directory. Multi-
sign
and oriented to
No
sign standards by
tenant site
pedestrians.
sign type
The number of allowed building- mounted signs is one per primary frontage and one per secondary frontage. Building signs include wall, projecting, window, and awning signs. All other signs (i.e.,
pedestrian oriented signs, entry canopy signs, multi- tenant directory sings, and temporary signs are not included in this restriction.
W Wall signs are allowed for multi- tenant buildings for second story occupancies with exterior entrances.
Sign Code Revisions – Public Review Draft –July 2005
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Page - 21
• • r
0° if
City of Newport Beach �-
w�q
p x ��F
C. Signs allowed in open space, GEIF (government, education, institutional facilities) zoning districts.
Table 20.X(
'? "Sign Class Allowed
Maximum Number
i Maximum Sign Area
Maximum
Location
Lighting
Additional:
__._ . _4_§4q Types
Si n Hei ht
Requirements
j_Allowed
m
Re uireents
11. On -site sign.
One freestanding
_.
_ts
monument sign allowed
I
Freestanding
per site.
signs.
May be used in
Located on street
combination with other
1.0 sq. ft. of sign area per
frontage only. At
See 20.67.x for
20.67.)=
Permitted on
allowed building signs.
Heal foot of primary street
least 15 feet from
sign standards for
sites with
Additional signs for sites
frontage, 75 sq. max per
8 ft.
any building sign and
Yes
,
freestanding
minimum 50 ft.
with more than 300 linear
(i
sign
50 feet from any
monument signs.
of frontage.
feet of street frontage
freestanding sign on
�
through the approval of a
an adjacent site.
Comprehensive Sign
Program.
2. On -site sign.
1.0 sq. ft. of sign area per
Shall not extend
Primary
Building signs.
One sign per prima ry
lineal foot of primary building
above adjacent
frontage.
building frontage. May be
frontage or tenant frontage
parapet or roof
See 20.67.xxx for
Wall and awning
wall or awning signs. (1>
total for any combination of
or above bottom
Yes
sign standards by
signs.
Second story awning signs
building signs and window
of lowest
sign type
only. (z>
signs. 50 sq. ft. maximum
second -story
sign area per sign.
window.
3. On -site sign.
One sign per secondary
Shall not extend
Secondary
Building signs.
building frontage. May be
o
50% of sign area allowed for
above adjacent
See20.67.,xxx for
frontage.
wall or awning sign. (1)
primary building frontage total
parapet or roof
Yes
sign standards by
Wall and awning
Second story awning signs
for any combination of
or above bottom
sign type
signs
only.
building signs.
of lowest second
story window (z)
4. On -site sign.
Building signs.
One per establishment.
3 sq. ft. of sign area.
10 ft.
Near main entrance
No
See20.67..xxx for
Sign Code Revisions — Public Review Draft —July 2005
AU
Page - 22
• rEW
T
O� �B
City of Newport Beach
�t
Table 20.XX
Sign Class
Allowed . Maximum Number
Maximum Sign Area
Maximum
Location
Lighting
Additional
Sign.Types
Sign Height
Re uirements
Allowed
Requirements_
Pedestrian
Allowed in combination
Maximum. 8 ft.
and oriented to
sign standards by
oriented sign.
Flush- mounted with other building signs.
of clearance
pedestrians. Not
sign type
or projecting.
below bottom of
above 10 ft.
projecting sign.
5. On -site sign.
Entry canopy sign
Canopy sign
Two per canopy if both are
not visible at the same
time.
Shall be part of and shall not
exceed limitation of entry
canopy,
Not above upper
most part of
canopy.
Signs shall be placed
on outer faces of
canopy only.
No
6. Directory sign
Wall or ground
sign
One per multi- tenant site.
8 sq. ft, of sign area.
8 ft.
Near main entrance
and oriented to
pedestrians.
No
tSee 20.67. .xxx for
standards by
Isign type
The number of allowed building- mounted signs is one per primary frontage and one per secondary frontage. Building signs include wall, projecting, window, and awning signs. All other signs (i.e.,
pedestrian oriented signs, entry canopy signs, multi- tenant directory sings, and temporary signs are not included in this restriction.
(2) Wall signs are allowed for multi- tenant buildings for second story occupancies with exterior entrances.
Sign Code Revisions — Public Review Draft — July 2005
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Page - 23
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City of Newport Beach
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20.67.xxx — Standards for Specific Types of Permanent Signs
A. Awning signs.
1. Lettering, logos, symbols, and graphics are allowed on up to 50 percent of the area of a
shed (slope) portion of the awning and valance portion of the awning. Signs shall be
applied flat against the awning surface. In the case of a barrel — shaped (curved)
awning, signs shall not occupy more than 60 percent of the bottom 12 inches of the
awning.
2. Only permanent signs that are an integral part of the awning shall be allowed.
Temporary signs shall not be placed on awnings.
3. Awning signs shall be allowed for first and second story commercial occupancies only.
4. Awnings shall conform to the size and shape of the window or door they are above.
Overly large awnings and awnings with unusual shapes designed for the purpose of
providing additional sign area are not allowed. The upper most part of an awning shall
not be located more than 2 feet above a window or door.
5. Awnings shall not be lighted from under the awning (back -lit awning) so that the awning
appears internally illuminated. Lighting directed downwards that does not illuminate the
awning is allowed.
6. A minimum of 8 feet of clearance shall be provided between the lowest part of an
awning and the grade below.
EM
Required Clearance Below Awning
Sign Code Revisions — Public Review Draft — July 2005
Page - 24 1
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City of Newport Beach � _ ` rEw"Pa>
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B. Changeable copy signs. A sign that contains a changeable copy element may be
permitted through the approval of a Comprehensive Sign Program in compliance with
Section 20.67.xxx (Comprehensive Sign Program) provided the changeable copy element is
a component of another sign type permitted under the provisions of this Chapter. Approval
shall not be based on message content.
C. Freestanding signs.
1. Freestanding signs include ground- mounted signs (monument) and pylon signs.
Freestanding signs shall be allowed only for parcels with at least 50 feet of frontage
adjoining a public street. In addition, pylon signs are only allowed when a building is set
back from the front property line a minimum of 40 feet.
2. Freestanding signs shall not exceed the following maximum height dimensions and shall
not exceed the proportional dimensions provided below:
a. Pylon sign: Maximum height = 20 feet
b. Monument sign: Maximum average height = 6 feet; Maximum overall height = 8
• feet, including decorative elements and architectural features
c. Proportional dimensions shall be as follows:
•
Sign Code Revisions — Public Review Draft — July 2005 Page - 25 Y
•
City of Newport Beach
1) Pylon Sign
Maximum W = 30% x H
Maximum LH = 33% x H
Maximum O = 50% x W
Minimum LW = 25% x W
2) Monument Sign
H= height inclusive of the base
W= width exclusive of the base
Maximum W= 1.5 x average H
max.
avq. height
max. t,
heigFt
I8'
ae
00` �
?!W �R>
(F1 B
1
W=
max.
height
516N AREA
max.
8'
...g, height
5'
SIGN
. Yr'ti•(BA5W-
YIV.vr t,
AREA
IW . - -leN a wrJtl,
l H -ley LNybt
n cpernnn
yM
O.
50%OIW
,W - 25%al W
666 max. W= I,
�I--- 7.5 x ta ge �I--
I
height I
max. SIGN AREA
avg. height
6I'
BASE
H `= height including base
W = width
--------- _____t —t-
max.
height
516N AREA
max.
8'
...g, height
5'
. Yr'ti•(BA5W-
Sign Code Revisions — Public Review Draft — July 2005
Page - 26
316
City of Newport Beach � �cwwcp,� �a�
Freestanding signs shall be set back a minimum of 5 feet from a street or interior
property line and a minimum of 10 feet from the edge of a driveway.
4. To ensure the readability of freestanding signs, the minimum letter size allowed shall be
12 inches. Sign copy shall not be located closer than one half -letter height to the sign
edge or other line of copy.
5. There shall be a minimum of 50 feet between freestanding signs on adjoining sites to
ensure adequate visibility for all signs.
6. Freestanding signs shall be a minimum of 50 feet from a lot line of any residentially
zoned property.
7. Freestanding signs shall not block visibility for motorists at intersections or driveways.
8. Freestanding signs shall not project over any building, or over any on -site driveway or
vehicle circulation area.
9. The supporting structure of a pylon sign shall not include exposed metal pole(s), but
• shall be surrounded by a decorative cover that is architecturally compatible with the sign
cabinet and the architectural character of buildings on the site.
n
LJ
10. Landscaping with automatic irrigation shall be provided at the base of the supporting
structure equal to twice the area of one face of the sign or 75 square feet, whichever is
greater. For example, 40 sq. ft. of sign area = 80 sq. ft. of landscaped area. The
Planning Director may waive or modify this requirement on a case -by -case basis to take
into account existing conditions.
11. Freestanding signs shall contain an address plate identifying the subject property.
Numbers shall be a minimum of 6 inches in height and shall be clearly visible from the
public right -of -way. Address plates shall not be calculated against the allowed sign
area.
Sign Code Revisions— Public Review Draft —)uly 2005 Page - 27
31
• a+Ew era
City of Newport Beach ( _ ;G(I[OPPU �
Ground Sign with Appropriate Address
D. Luminous tube signs. The use of luminous tubes for signs shall be allowed in commercial
zoning districts only subject to the following requirements.
1. Luminous tube signs shall be UL (Underwriters Laboratories) listed with a maximum 30
milliamps per circuit and be designed to accommodate a dimmer in order to reduce the
brightness of the sign.
• 2. The manufacturer shall be registered with Underwriters Laboratories.
•
3. Tubing shall not exceed one half inch in diameter.
4. Luminous tube lighting adjacent to residential uses shall not exceed one half footcandle
measured at the property line.
5. Luminous tubes shall not be combined with any reflective materials (e.g., mirrors,
polished metal, highly glazed tiles, or other similar materials.
6. Luminous tube lighting that surrounds a window, door, or similar element is not allowed.
E. Pedestrian - oriented signs.
1. Signs may be placed perpendicular to the building facade (projecting) or mounted flat
against the wall near the building entrance.
2. Supporting arms or frames for projecting signs shall be of a decorative design
compatible with the design of the sign.
3. Double -faced projecting signs shall be considered a single -face sign for the purpose of
calculating sign area.
Sign Code Revisions — Public Review Draft — July 2005 Page - 28
• a`11Apks
City of Newport Beach � _ ,. G4sp "MJ •�
•
•
F. Projecting signs.
1. Signs shall not project more than 5 feet over public property and shall not project to
within 2 feet of the curb line. The distance any sign may project over public property or
beyond a required setback line is governed by the following table:
Distance Above Sidewalk
or
Grade Immediately
8' -10'
>10' -12'
>12' and up
Below
Sign.
Maximum Projection
Over
Property Line or Building
3'
4'
S'
Line.
Projecting Sign
Line "A. "At street
corners, signs may
extend to Line A"
at an angle of 450
5'
4'
3'
17
10'
8'
n
a
Maximum Sign Projection
Sign Code Revisions — Public Review Draft — July 2005 Page - 29
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• City of Newport Beach
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2. The thickness of any portion of a sign that projects over public property or beyond a
setback line shall be as follows:
Projection
1 5'
4'
1 3'
2'
Maximum Thickness
1 2'
2' -8"
1 3' -4"
4'
3. Maximum sign area shall be 20 square feet for a primary frontage and 10 square feet for
a secondary frontage.
4. Projecting signs shall provide a minimum vertical clearance of 8 feet above the surface
over which they project.
5. Projecting signs shall not project into an alley or parking area more than 3 feet and shall
not be less than 14 feet above the surface where vehicles are allowed.
6. Internally illuminated projecting signs shall have opaque face panels so that only the
letters, number, symbols, or logos appear illuminated.
• 7. Projecting signs shall not be closer than 10 feet to another projecting sign or to a
freestanding sign or 5 feet from an interior property line or line dividing 2 separate
business frontages.
8. Projecting signs shall not project above an apparent eave or parapet, including the eave
of a mansard or simulated mansard roof or above the bottom of a third -story window.
G. Projector sign.
1. A projector sign shall project only upon the property occupied by the associated use or
the public right -of -way within 10 feet of the building occupied by the use.
2. The sign area of the projector sign shall be included within the overall allowed sign area
for the use.
3. Illumination from the projector mechanism shall not pose a hazard for pedestrians or
motorists and shall be screened from view to the maximum extent feasible.
H. Signs on architectural projections. The following regulations apply to signs that are
located on, attached to, or are an integral part of a projecting architectural feature (e.g.,
canopy) located not more than 15 feet above street level.
1. Signs may be erected on top of an architectural projection provided the sign is
. comprised of three - dimensional letters only that do not exceed 18 inches in height. No
internal illumination is allowed.
Sign Code Revisions — Public Review Draft — July 2005 Page - 30
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� dEW °pRr
• City of Newport Beach � ,;�
u
Signs may be attached to the face of an architectural projection provided the sign does
not exceed a maximum thickness of 10 inches as measured from the face of the sign to
the outer face of the architectural projection and that the letters do not exceed a height
of 18 inches. No internal illumination is allowed.
3. The maximum sign area for signs mounted on architectural projections shall be included
with other permitted signs identified in Table 20.XX (Standards for Permanent Signs).
4. Signs may be placed below and may be supported by an architectural projection
provided the sign shall not exceed 4 feet in length and 16 inches in height. Internally
illuminated signs are not allowed. Signs shall not be less than 8 feet above the sidewalk
and shall be placed perpendicular to the face of the building.
I. Wall signs.
1. Signs shall be located only on a designated building frontage and shall not extend above
an eave or parapet, or above or below a fascia on which they are located.
- L -I
y
i
Appropriate Wall Sign Location
Sign Code Revisions — Public Review Draft — 3uly 2005
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City of Newport Beach z�
oa��
•
Not Allowed
2. Signs located on adjacent walls on the same building shall be separated by a minimum
of 30 feet measured along the exterior walls of the building.
Required Separation of Wall Signs
Signs may be either internally or externally illuminated. Internally illuminated cabinet
signs shall comply with the provisions of Subsection 20.67.xxx.I (Illuminated Signs).
4. Electrical raceways shall be integrated with the overall design of the sign to the greatest
degree. Raceways shall not extend beyond the outside edges of the sign copy and shall
be painted to match the color of the background on which they are placed.
5. Signs shall be placed flat against the wall and shall not project from the wall more than
• required for normal construction purposes and in no case more than 12 inches.
Sign Code Revisions — Public Review Draft — July 2005 Page - 32
�a
• City of Newport Beach ( ` �t�ewvogr
j�
6. Signs shall be located within the middle 50 percent of the building or tenant frontage
measured from lease line to lease line. The Planning Director may waive this
requirement where it can be clearly demonstrated that it severely limits proper sign
placement.
• Appropriate Wall Sign Location
7. Signs attached to the sloping face of hipped /sloped roofs, mansard overhangs, or similar
architectural features intended to resemble or imitate roof structures shall require
approval of a Modification Permit.
•
J. Window signs, permanent and temporary.
1. Window signs, including permanent and temporary signs shall not occupy more than 20
percent of the total window area on either a designated primary or secondary building
frontage. For the purpose of this requirement, a window is any glazed area, including
glass curtain walls.
2. Signs shall be allowed only on windows located on the ground floor and second story of
either a designated primary or secondary building frontage.
3. Signs shall be permanently painted or mounted on the inside of windows and doors
except for allowed temporary signs.
4. Signs within 5 feet of a storefront window shall be counted as window signs for the
purpose of calculating total sign area and number of signs.
Sign Code Revisions — Public Review Draft — July 2005 Page - 33 `y 3
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City of Newport Beach
• U 4`MSEW Pp,�
Op�,'��
K. Miscellaneous signs.
1. Business directory signs. Multi- tenant buildings are allowed tenant directory signs
with a maximum area of 8 square feet each. No illumination is allowed.
2. Service station signs. The following regulations shall be applicable to service
stations, in addition to all other provisions of this Chapter.
a. General.
(1) Signs shall be located so as not to impede vehicular sight distance to the
satisfaction of the Traffic Engineer.
(2) Instructional and warning signs and signs required or authorized by state or
federal law shall be exempt from the provisions of this section.
b. Ground signs.
(1) Number. One per site.
• (2) Area. Not to exceed 20 square feet; 36 square feet when combined with a fuel
price sign.
(3) Height. Not to exceed 4 feet.
(4) Additional Regulations. Ground signs shall be located in a landscaped planter
with a minimum area equal to the area of the sign.
c. Fuel price signs.
(1) Number. One per street frontage.
(2) Area. Twelve square feet per sign.
(3) Height. Not to exceed 4 feet.
(4) Additional Regulations.
(a) Separate fuel price signs shall only be permitted in lieu of the 36- square foot
combined ground sign /fuel price sign permitted in this Subsection.
(b) Fuel price signs shall advertise the price and grade of fuel only and no other
• advertising shall be permitted unless in conjunction with a monument as
provided in this section.
Sign Code Revisions — Public Review Draft — July 2005 Page - 34
• City of Newport Beach u�G, /rOPYJ M1 s
o
�EW��
(c) Fuel price signs shall be located in a landscaped planter with a minimum area
equal to the area of the sign.
d. Wall signs.
(1) Number. One per building frontage.
(2) Area. The area of a wall sign shall not exceed 1 square foot for each lineal foot
of building frontage.
(3) Length. The length of a wall sign may be up to 50 percent of the building
frontage, not to exceed 30 feet.
e. Canopy signs.
(1) Type. Signs on service station canopies shall be limited to logos only.
(2) Number. One canopy sign per street frontage.
• (3) Area. The area of a canopy sign shall not exceed 6 square feet.
(4) Additional Regulations. Canopy signs shall not extend beyond the gable or fascia
board of the canopy.
•
f. Service island signs. One sign, not exceeding 4 square feet, shall be permitted on
or in front of each end of a service island to identify methods of sale (i.e., self -serve
or full- serve).
g. Window signs.
(1) Number. One per window.
(2) Area. No permanent window sign shall cover more than 20 percent of the visible
window area.
(3) Materials. Permanent window signs shall be applied directly to the window
surface.
h. Temporary signs.
Refer to Section 20.67.xxx (Standards for Temporary Signs)
Sign Code Revisions — Public Review Draft — July 2005 Page - 35
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City of Newport Beach
20.67.xxx — Standards for Temporary Signs
U 4dE'NPpkre �i
.wop�,.
A. Number, size, and duration allowed. Table 20.XX provides standards under which
temporary signs are allowed. Temporary signs are allowed in addition to the number of
permanent signs allowed for the property. However, combinations of permanent and
temporary window signs shall not cover more than 20 percent of any window. References in
the last column provide additional regulations for specific sign types located elsewhere in
this Chapter. In the case of an inconsistency between regulations provided in the table and
regulations provided for general or specific sign types, the general regulations or regulations
for specific sign types shall take precedence.
Sign Code Revisions — Public Review Draft — 3uly 2005
Page - 36
•
11
•
City of Newport Beach
TABLE 20 -XX
TEMPORARY SIGNS
O �iW ibgJ
8
U � i�
G4ronYJ
Sign Type
Maximum
Maximum
Maximum
Duration
Additional
Number
Area
Height
Requirements
75 sq. ft. for
Up to 4 times
Promotional
1 sign per site,
banner, 3 sq. ft.
10 ft. or bottom
per year, not to
Subject to all
temporary
including window
for rigid sign.
of lowest second
exceed 60 days
requirements of this
banners.
signs.
Window signs,
floor window.
total per y ear.
Section.
20% of any
window area.
Establishment
One sign per
Same as for
Same as for
60 days per
only while
identification.
building
frontage.
permanent signs.
permanent signs.
calendar yearAllowed
.
permanent signs are
being obtained.
Displayed after
issuance of
building permit
or equivalent;
Only on the
Construction
32 sq. ft. per
8 ft. in
shall be
property where
project signs.
1 sign per street
sign in non-
nonresidential.
removed after
construction is
frontage, 2 signs
residential.
4 ft. in
earliest of
taking place and
Nonresidential
maximum
6 sq. ft. in
residential
certificate of
shall not obstruct
and Residential
residential
completion,
visibility at
certificate of
intersections.
octupancy, or
final building
inspection.
Mounted only on
portable easel -type
Restaurant menu
During hours
structures; only on
signs
1 per restaurant
4 sq. ft. per sign.
5 ft.
establishment is
property of the
open.
establishment within
10 ft of the primary
entrance.
Real estate signs
for residential
Allowed in compliance with Subsection 20.67.xxx.I (Real estate signs), below
and
Temporary Sign Permit not required.
nonresidential
properties
Search lights,
Klieg lights
Allowed in conjunction with Special Event Permit.
Shall be placed
Yard sale sign
1 sign per street
3 sq. ft
4 ft.
2 days within a
only on the
frontage
30 -day period.
property where the
sale is being held.
Sign Code Revisions — Public Review Draft — 3uly 2005
Page - 37
11
R�a¢<'?oRr
• City of Newport Beach ( t' ���
•
•
TABLE 20 -)0(
TEMPORARY SIGNS
Sign Type Maximum Maximum Maximum
Number Area Height
D. Placement of temporary signs.
Duration I Additional
Allowed in
compliance with
Subsection
20.67.xxx.B
(Exemptions to
Sign Permit
requirement),
below.
1. Signs are allowed on private property only and shall not be placed in public rights -of-
way or at off -site locations.
2. Signs may be placed only on building frontages in locations where permanent signs are
allowed.
3. Sign shall not be attached to temporary structures, except restaurant menu signs, which
may be attached to easel -like structures.
E. Illumination prohibited. Signs shall not be illuminated.
F. Durable materials required. Signs shall be constructed of durable material suitable to
their location and purpose.
G. Removal of signs. Temporary signs and their components shall be promptly removed at
the expiration of the Temporary Sign Permit.
H. Real estate signs.
1. Residential Districts.
a. Real estate signs are permitted, on a temporary basis, in residential zoning districts,
subject to the criteria provided in this Subsection.
(1) In the R -A, R -1, R -1.5, R -2, MFR and PRD Districts, as well as PC Districts that
provide for residential uses and contain no specific provisions relative to
temporary signs, temporary real estate signs are permitted subject to the
following:
Sign Code Revisions— Public Review Draft —July 2005
Page - 38
City of Newport Beach �� � 4?Ew�Rr 3�
irOnM
(a) One sign per lot except as provided in Subsections (e) and (f) below;
(i) The sign shall not exceed 216 square inches (1.5 square feet);
(ii) The sign may have one rider not to exceed 94 square inches;
(iii)The sign may include one brochure box not to exceed 154 square inches.
For purposes of this section, a brochure box means a plastic or metal
container designed to hold brochures or flyers describing or advertising
the real property for sale, lease, rent, or exchange;
(iv)The overall height of the installed sign, rider, and brochure box shall not
exceed 4 feet above ground unless the sign is mounted flush to a wall;
(b) The sign shall be placed on the parcel for sale, lease, rent, or exchange and
shall not be installed in a manner that creates a hazard for traffic or
pedestrians;
(c) No flags, pennants, balloons, or other attention- attracting devices shall be
displayed;
• (d) The sign shall be removed immediately after the sale, lease, or rental of the
property has been consummated;
(e) One additional real estate sign may be posted during the time an owner or
owner's agent is on the premises and the premises are open for inspection,
subject to the following:
(i) The sign shall not exceed 216 square inches (1.5 square feet) and riders
are not permitted;
(ii) The sign shall not be installed in medians or anywhere within the traveled
way of any street or highway, nor installed in a manner that creates a
hazard to traffic or pedestrians; provided, however the sign may be
installed on or in a vehicle parked on the street adjacent to the property
for sale, lease, rent or exchange if there is no feasible way of installing
the sign on private property due to absence of front yard setback or other
conditions;
(iii)The overall height of the sign shall not exceed 4 feet above ground
unless the sign is installed on a vehicle as provided in the paragraph
above; or other conditions exist that require the sign to exceed 4 feet to
be reasonably visible from the street; however, in no event shall the sign
• be higher than necessary to be reasonably visible from the street;
Sign Code Revisions — Public Review Draft — MY 2005 Page - 39
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(f) In addition to the real estate sign permitted in Subsection (e), above, 3 off -
site signs are permitted when the owner or owner's agent is on the premises
and the premises are open for inspection, subject to the following:
(i) Each off -site real estate sign shall not exceed 216 square inches (1.5
square feet) and riders are not permitted;
(ii) The overall height shall not exceed 4 feet above ground;
(iii)The sign shall not be installed before 8:00 a.m. and shall be removed no
later than sunset;
(iv) The sign shall not be installed in medians or anywhere within the
traveled way of any street or highway, nor installed in a manner that
creates a hazard to traffic or pedestrians. The sign shall not be attached
to any public property.
b. All Residential Districts. Residential properties shall be permitted one real estate
sign not exceeding 20 square feet in area that advertises the first sale of structures
and /or lots in any district for a period of time not to exceed one year following the
recordation of the final subdivision map.
2. Commercial and Industrial Districts. Commercial and industrial properties shall be
permitted one temporary real estate sign not exceeding 20 square feet in area that
advertises the sale, rental or lease of the premises upon which the sign is located.
Permanent installations of real estate signs shall be subject to the sign standards for
permanent signs in this Chapter for commercial, office, and industrial zones.
20.67.xxx — Procedures for Sign Approval, Exemptions, and
Revocations
A. Sign Permits.
1. Sign Permit Required (including Temporary Signs).
a. To ensure compliance with the regulations contained in this Chapter, a Sign Permit
shall be required in order to erect, move, alter, change copy on, or reconstruct any
permanent or temporary sign or sign structure except for signs exempt from permits
in compliance with Subsection B, below. Sign Permits are also required for signs
approved through a Comprehensive Sign Program as provided in Section 20.67.xxx.
An application for a Sign Permit shall be made in writing on standard official forms
furnished by the Planning Department.
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2. Approving authority. Sign Permits, including those for temporary signs shall be
issued under the direction of the Planning Director when they comply with the provisions
of this Chapter. The Planning Director shall review all Sign Permit applications for
conformance with the provisions of this Chapter.
For signs that comply with the provisions of this Chapter and do not require
discretionary review:
(1) The Planning Director shall issue or deny the permit to the applicant within 90
days from the receipt of a complete application and the applicable fees.
(2) Failure of the Planning Director to approve or deny the permit within the 90 days
shall result in the permit being granted.
(3) If the application is denied, the Planning Director shall notify the applicant with
the reason(s) stated for denial. Notification shall be sent first class United States
mail to the address provided on the license application that shall be considered
the correct address. Each applicant has the burden to furnish any change of
address to the Planning Director, by United States certified mail, return receipt
requested.
(4) In the event an application is denied, the applicant may appeal the Planning
Director's decision in compliance with the provisions of Section 20.95 of this
Chapter.
b. Annual Approval of Promotional Temporary Sign Permit. The Planning
Director shall approve a Temporary Sign Permit for a temporary promotional banner
on an annual basis that allows the applicant to tailor the duration and the number of
days allowed under the permit to meet the particular needs of the establishment as
long as the total number of days that the sign is allowed does not exceed 60 days
per calendar year.
B. Exemptions to Sign Permit requirement. Sign Permits shall not be required for the
signs exempted in this Section. Exempt signs shall not be included in the determination of
the total allowable number of signs or total allowable sign area for a site or project.
However, exempted signs shall be required to adhere to the regulations established for each
sign type. Signs erected without complying with the applicable regulations are considered
illegal and may be removed in compliance with Section 20.67.xxx (Illegal Signs). An exempt
sign may still require a Building Permit, subject to the provisions of Chapter 15.16.
1. On -site, non - illuminated signs. The following on -site, non - illuminated signs shall not
require issuance of a Sign Permit:
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a. Accessory signs. Small window signs indicating hours of operation or that an
establishment is "Open" or "Closed" for business, limited to a maximum of 2 square
feet in area for all accessory signs. No more than three signs per establishment
frontage. Accessory window signs shall not be included in permanent window sign
area calculations, except if illuminated.
b. Building markers. Commemorative plaques, tables, date of construction, and
similar signs when carved in stone, concrete, or similar materials or made of bronze,
aluminum, or other similar permanent material. Signs shall not exceed 2 square feet
in area.
c. Bulletin boards. Bulletin boards for any legal, noncommercial establishment, when
located on the premises of the establishment and not over 12 square feet in area.
d. Construction project signs. Subject to the limits on size and display duration of
20.67.xxx (Standards for Temporary Signs), Table 20 -xx (Temporary Signs).
e. Change of copy. Changing the copy in changeable copy signs in existence as of
the date of adoption of this Chapter, or approved through the Comprehensive Sign
Program.
• f. Gasoline pump signs. Shall be consistent with Section 20.67.xx (K) (3) (Service
Station Signs).
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g. Government signs. A sign erected by a federal, state, county, agency, or the City.
h. Holiday window painting. Signs and decorations painted on or applied to
windows pertaining to holidays and seasonal events when the signs contain no
reference to the goods or services sold or provided by the establishment. All signs
and /or decorations shall be removed within 10 days following the applicable holiday.
L incidental signs. Signs or notices that are incidental to an establishment (e.g.,
hours of operation, credit card information, emergency contact information, etc.)
provided the signs do not exceed 4 square feet in area for all such signs.
J. Official signs. Official and legal notices required by a court or governmental
agency.
k. Portable parking lot and valet parking signs. One freestanding portable sign
at each parking lot entrance limited to 10 square (2'x5') feet in area. Sign shall not
cause hazard to driver visibility or pedestrian movement. Subject to the approval of
a valet parking plan.
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I. Public service signs. Signs of utilities or other publicly regulated service providers
indicating danger, and aids to service or safety, including official advisory and signal
flags.
m. Real estate window listing. A real estate office may place its listing(s) in a front
window provided the gross area occupied by the listing(s) do /does not cover more
than 50 percent of the window.
n. Residential signs. Up to 3 noncommercial signs, with a maximum total sign area
of 6 square feet and a maximum height of 4 feet.
o. Restaurant menu signs. Restaurant menu signs not exceeding 4 square feet.
p. Site address. Limited to one per street frontage subject to the following
standards:
(1) The total aggregate sign area shall not exceed 72 square inches. Individual
numbers and letters shall not exceed a height of 8 inches.
(2) The sign shall be placed in an area adjacent to or near the primary entrance of
the structure or property frontage and face the street curb in front of the
structure.
q. Temporary real estate signs. Real estate signs in compliance with Section
20.67.xxx (H) (Real estate signs).
r. Vehicle- oriented directional signs. Signs solely for the purpose of guiding
traffic, parking, and loading on private property subject to approval by the Public
Works Department One safety or directional sign for each vehicle entry to a site
With a maximum area of 3 square feet per sign. Maximum sign height shall be 4
feet. Additional signs may be allowed with approval of a Comprehensive Sign
Program.
s. Yard sale signs. Subject to the limits on size and display duration of 20.67.xxx (C)
on Table 20 -XX (Temporary Signs)
2. Routine maintenance. Painting, repainting, or cleaning of a sign shall not be
considered erecting or altering a sign, and therefore shall not require a Sign Permit,
unless structural changes are made.
C. Revocation of Sign Permit. The Planning Department may, in writing, suspend or revoke
a Sign Permit issued under the provisions of this Chapter if the permit was issued on the
basis of a material omission or misstatement of fact, or in violation of any ordinance or any
of the provisions of this Chapter.
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20.67.xxx — Modification Permit
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A. Applicability. The Zoning Administrator may grant a Modification Permit in compliance
with the provisions of Section 20.93 (Modifications Permits) to allow deviations to the
height, type, location, number, and area of signs.
B. Required findings. In order to grant a Modification Permit, the Zoning Administrator shall
find that the granting of a Modification Permit:
1. Is necessary due to practical difficulties associated with the property, and the strict
application of the Zoning Code would result in physical hardships that are inconsistent
with the purpose and intent of the Zoning Code, and
2. The result of the requested modification will be compatible with the existing
development(s) in the area, and
3. The granting of the Modification Permit will not adversely affect the health or safety of
persons residing or working in the neighborhood of the property, and not be detrimental
to the general welfare or injurious to property or improvements in the neighborhood.
C. Appeals. Actions of the Zoning Administrator may be appealed to the Planning
Commission in compliance with the provisions of Chapter 20.95. (Appeals).
20.67.xxx — Comprehensive Sign Program
A. Purpose. The purpose of a Comprehensive Sign Program is to integrate all of a project's
signs, including a project identification sign with the overall site design and the structures'
design into a unified architectural statement. A Comprehensive Sign Program provides a
means for the flexible application of sign regulations for projects that require multiple signs
in order to provide incentive and latitude in the design and display of multiple signs and to
achieve, not circumvent, the purpose of this Chapter.
B. Applicability. The approval of a Comprehensive Sign Program shall be required whenever
any of the following circumstances exist.
1. Whenever 3 or more separate tenant spaces are present on the same parcel;
2. Whenever 3 or more non - exempt signs are proposed for a single- tenant development;
3. Whenever signs are proposed to be located on or above the second story on a multi-
story building.
4. Whenever a project or parcel has more than 300 linear feet of frontage on a public
street.
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S. Whenever an existing multi- tenant development of 3 or more tenants is being
remodeled or rehabilitated to the extent that the value of the work will be greater than
20 percent of the replacement cost of the building; or
6. Theater signage. A Comprehensive Sign Program for a theater or cinema use may
authorize signs that deviate from the standards of this Chapter. The Comprehensive
Sign Program may allow marquee signs, brighter lights, and design features not
otherwise authorized by this Chapter if the sign is generally consistent with the adopted
sign design guidelines and the purposes of this Chapter. Approval shall not be based on
message content.
7. Whenever the Planning Director determines that a Comprehensive Sign Program is
needed because of special project characteristics (e.g., the size of proposed signs,
limited site visibility, a business within a business, the location of the site relative to
major transportation routes, etc.).
8. A Comprehensive Sign Program shall not be used to override the prohibition on new
billboards set forth in Section 20.67.xxx of this Chapter, above.
• C. Approval authority and limitation. The Zoning Administrator is the approving authority
for a Sign Permit for a Comprehensive Sign Program. The Zoning Administrator shall not
approve an increase in sign height by more than 20 percent above that allowed or an
increase in sign area by more than 30 percent above that allowed. Increases above the
limits provided above may be allowed with the approval of a Modification Permit.
D. Application requirements. A Sign Permit application for a Comprehensive Sign Program
shall include all information and materials required by the Planning Director, and the filing
fee set by the City Council's fee resolution.
E. Standards, A Comprehensive Sign Program shall comply with the following standards:
1. The proposed sign program shall comply with the purpose and intent of this Chapter,
any adopted sign design guidelines and the overall purpose and intent of this Section;
2. The proposed signs shall enhance the overall development, be in harmony with, and
relate visually to other signs included in the Comprehensive Sign Program, to the
structures and /or developments they identify, and to surrounding development when
applicable;
3. The sign program shall address all signs, including permanent, temporary, and exempt
signs.
. 4. The sign program shall accommodate future revisions that may be required because of
changes in use or tenants;
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5. The program shall comply with the standards of this Chapter, except that deviations are
allowed with regard to sign area, total number, location, and /or height of signs to the
extent that the Comprehensive Sign Program will enhance the overall development and
will more fully accomplish the purposes and intent of this Chapter; and
6. Approval of a Comprehensive Sign Program shall not authorize the use of signs
prohibited by this Chapter.
7. Review and approval of a Comprehensive Sign Program shall not consider the signs'
proposed message content.
F. Revisions to Comprehensive Sign Programs. The Planning Director may approve
revisions to a Comprehensive Sign Program if the intent of the original approval is not
affected. Revisions that would substantially deviate from the original approval shall require
the approval of a new /revised Comprehensive Sign Program by the Zoning Administrator.
20.67.xxx — Innovative Sign Program
A. Purpose. The purpose of the Innovative Sign Program is to:
1. Encourage signs that are unique in their design approach and use of materials; and
2. Provide a review process for the application of sign regulations to innovative signs.
B. Applicability. An applicant may request approval of a Sign Permit under the Innovative
Sign Program to authorize an on -site sign or signs that differ from the provisions of this
Chapter but comply with the purpose of this Chapter and Section.
C. Approval authority. A Sign Permit application for an Innovative Sign shall be subject to
approval by the Planning Commission.
D. Application requirements. A Sign Permit application for an Innovative Sign shall include
all information and materials required by the Planning Director, and the filing fee set by the
City Council's fee resolution.
E. Design criteria. In approving an application for an Innovative Sign, the Planning
Commission shall ensure that a proposed sign or signs meets the following design criteria:
1. Design elements. The sign shall contain at least one of the following elements:
a. Classic historic design style (ghost sign, metal, carved wood, etc.);
b. Creative image reflecting current or historic character of the City;
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c. Symbols or imagery relating to the beach, ocean recreation, fishing, maritime
industry, and /or the related business; or
d. Inventive representation of the use or name /logo of the business.
2. Architectural criteria. The sign shall:
a. Utilize and /or enhance the architectural elements of the building; and
b. Be placed in a logical location in relation to the overall composition of the building's
facade and not cover any key architectural features /details of the facade.
3. Contextual criteria. The sign shall:
a. Be in scale and proportion with the structure where it is placed;
b. Be placed to respect and enhance the key architectural elements of the building;
and
• c. Respect the scale and proportion of surrounding commercial structures and signs.
E. Limitation. Approval of an Innovative Sign Program shall not:
1. Authorize the use of signs prohibited by this Chapter;
2. Authorize any sign that is more than 20 percent larger than it could have been without
the owner's participation in the Innovative Sign Program; or
3. Authorize any sign based on an evaluation of the message displayed.
G. Revisions to Innovative Sign Programs. The Planning Director may approve revisions
to an Innovative Sign Program if the intent of the original approval is not affected.
Revisions that would substantially deviate from the original approval shall require the
approval of a new /revised Innovative Sign Program by the Planning Commission.
20.67.xxx — Nonconforming Signs
A. Removal of certain types of nonconforming signs. The following nonconforming
signs shall be removed or altered to be conforming within 15 years of the effective date of
this section, unless an earlier removal is required by the provisions of subsection B, below.
• 1. Roof signs.
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2. Pole signs.
3. Internally illuminated signs with a translucent face.
4. Signs with letters, text, logos, or symbols taller than permitted by this Chapter.
B. Removal of nonconforming signs. Nonconforming signs shall be removed if:
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1. The nonconforming sign is more than 50 percent destroyed, and the destruction is other
than facial copy replacement. A nonconforming sign shall be deemed to be more than
50 percent destroyed if the estimated cost of reconstruction exceeds 50 percent of the
replacement cost as determined by the Building Official.
2. The nonconforming sign is remodeled, unless the sign is remodeled to comply with the
provisions of this Chapter.
3. The nonconforming sign is located on a building that is enlarged or expanded, if the
nonconforming sign is affected by the construction, enlargement, remodel, or
expansion. An enlargement, remodel, or expansion of the portion of the building upon
which the nonconforming sign is located or that is more than 50 percent of the building
area shall be deemed to affect the nonconforming sign.
4. The nonconforming sign is temporary.
C. Deactivation of flashing features. The owner of a sign that contains flashing features
shall permanently deactivate the flashing features.
D. Continuance of nonconforming signs. Except as provided in 20.67.xxx subsections A
and B, a nonconforming sign may be continued and shall be maintained in good condition
as required by these regulations, but it shall not be:
1. Structurally changed to another nonconforming sign, although its copy and pictorial
content may be changed.
2. Structurally altered to prolong the life of the sign, except to meet safety requirements.
3. Expanded or altered in any manner that increases the degree of nonconformity.
E. Repairing and repainting. Nonconforming signs shall only be painted and repaired in
place and shall not be removed from their existing location, except for building remodeling,
unless removal of the sign for painting or repair is part of the sign's customary maintenance
and repair.
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F. Change of business ownership. Upon a change of ownership, the new owner of a
nonconforming sign may change the name or names on the sign so long as there is no
change in the structure or configuration of the sign.
20.67.xxx — Abandoned Signs
A. Removal of abandoned signs.
1. An abandoned sign or an abandoned nonconforming sign shall be immediately removed
by the owner or lessee of the premises upon which the sign is located or by a person,
organization, or other entity that directly or indirectly receives a benefit from the
information contained on the sign.
2. A sign frame or structure that supported an abandoned sign and that conforms to all
applicable regulations shall be allowed to remain in place. A sign frame or structure
inconsistent with any regulations shall be altered to comply with the regulations of this
Chapter or removed.
B. Presumption that a sign is abandoned. A sign that identifies or advertises a business
• that has ceased; is located upon a structure that has been abandoned by its owner; has not
identified a bona fide business, lessor, service, owner, product, or activity available upon the
site, for more than 90 days; or that has not been removed within 30 days after the
occurrence of the event or activity, shall be presumed abandoned.
C. Notice that a sign is presumed abandoned. The Planning Director shall send a person
responsible for a sign presumed to be abandoned an Abandoned Sign Notification. Failure
of the person to respond within 30 days to the Abandoned Sign Notification shall serve as
prima facie evidence of intentional permanent abandonment of the sign.
20.67.xxx — Illegal Signs
A. General prohibition. It is unlawful for any person to erect, place, post, construct,
reconstruct, alter, maintain, or move or allow any person to erect, place, construct,
reconstruct, alter, maintain, or move any sign that does not comply with the provisions of
this Chapter.
B. Strict liability. Violations of this chapter shall be treated as a strict liability offense
regardless of intent.
C. Illegal signs identified. The following signs are illegal and declared to be a public
nuisance:
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1. A sign erected, placed, posted, constructed, reconstructed, altered, maintained, or
moved after the effective date of this Chapter that does not comply with any provision
of this chapter.
2. A sign that was erected, placed, posted, constructed, reconstructed, altered, maintained,
or moved prior to the effective date of this Chapter that failed to comply with all
regulations in effect at the time the sign was erected, placed, posted, constructed,
reconstructed, altered, maintained, or moved.
3. A nonconforming sign that is required to be removed or altered by Section 20.67.)=
subsections A and B, which is not removed or altered in compliance with Section
20.67.)= subsections A and B.
4. Signs with flashing elements that are not deactivated.
5. An abandoned nonconforming sign.
6. An abandoned sign.
• 20.67.xxx — Maintenance Requirements
A. Maintenance of signs required. All types of signs, together with their supports, braces,
guys, and anchors shall be properly maintained at all times with respect to safety,
appearance, and structural and electrical features.
B. Proper Maintenance identified. Display surfaces shall be kept clean and neatly painted
and repaired at all times, and there shall be no missing or damaged messages, graphics, or
structural elements, or portions thereof. Signs shall be refinished to remove rust or other
corrosion due to the elements as necessary. Faded, cracked, or broken faces or surfaces,
and malfunctioning lamps shall be replaced immediately. Awnings that have signs shall be
cleaned periodically and replaced if they become faded, tattered, or ripped.
C. Administrative procedures applied to signs that are not maintained. Signs that are
not properly maintained shall be subject to the following administrative procedures:
Notice of violation shall be sent by first class United States mail to last known address of
sign owner and /or property owner, informing owner of time in which removal of sign or
repair of condition shall be accomplished.
2. If the owner fails to remove sign or repair the condition, City shall send final notice by
certified United States mail, return receipt requested, and by first class United States
. mail, notifying owner that failure to remove or repair the sign within 30 days shall result
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in the issuance of an Administrative Citation, in compliance with the provisions of Title 1
and Title 20 of the Municipal Code.
3. If the owner does not remove the sign or repair the condition within the 30 -day period,
an Administrative Citation shall be issued at the end of the 30 -day period.
D. Hazardous signs. If a sign is damaged or not properly maintained to a degree that
causes it to pose a physical danger to persons or property, the following provisions shall
apply:
1. Hazardous signs identified. A hazardous sign is a sign that poses a danger to the
public or that could create a potential hazard. Hazardous signs are declared to be a
public nuisance in compliance with Sections 1.04.020 and 10.50.020(I) of this Code.
2. Removal of hazardous signs. Upon discovering a hazardous condition, the City may
cause the immediate removal of a sign that is a danger to the public due to unsafe
conditions. The determination that a sign has become hazardous or unsafe shall
consider only the physical condition and characteristics of the sign, and shall not
consider the message thereon. No hearing shall be required for the removal of
hazardous signs. The City is not required to give notice of intent to remove the sign
prior to removal, but shall inform the owner that the hazardous sign has been removed
within seven days of removal, by certified United States mail, return receipt requested
and by first class United States mail.
a. Signs removed in compliance with this Section shall be stored for 30 days, during
which time they may be recovered by the owner upon payment to the City for costs
of removal and storage. If not recovered within the 30 -day period, the sign and
supporting structure shall be declared abandoned and title shall vest with the City.
The costs of removal and storage (up to 30 days) may be billed to the owner. If not
paid, the applicable costs may be imposed as a tax lien against the property.
3. Penalties. Hazardous signs shall also be subject to the administrative remedies of the
Municipal Code, including Section 10.50.020 and Sections 1.04 and 1.05.
4. Recovery of costs. When the City is required to remove a hazardous sign, the
reasonable cost of the removal and storage may be assessed against the owner of the
sign(s) and /or the property owner. If not paid, the applicable costs may be imposed as
a tax lien against the property. Notice of the imposition of the tax lien shall be sent to
the owner of the property by certified United States mail, return receipt requested, as
well as by first class United States mail.
20.67.xxx — Heritage Signs
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A. Designation of heritage signs. The designation of a sign as a heritage sign is intended
to allow nonconforming signs that otherwise would be required to be removed in
compliance with Section 20.67aoa (Nonconforming Signs) of this Chapter to remain if the
sign or the establishment associated with the sign are determined to have historical or local
identity significance to the City of Newport Beach in compliance with the standards
established in this Section.
B. Application and review authority. Application for heritage sign status may be submitted
by the business owner, property owner, or City for review by the Planning Commission. The
Planning Commission shall review all applications and approve or disapprove heritage sign
status in compliance with this Section.
C. Heritage sign criteria. The Planning Commission may designate a sign as a heritage sign
if the sign is the type of sign that would be subject to removal as a nonconforming sign and
the sign meets both the following criteria:
1. Historically significant. A sign is historically significant if the sign was erected or
created at least 35 years ago and is either representative of a significant sign- making
technique or style of a historic era or represents entities or establishments that are an
• important part of Newport Beach history.
2. Visually significant. The sign is visually significant in at least two of the following
regards:
a. The sign possess a uniqueness and charm because it has aged gracefully.
b. The sign remains a classic example of craftsmanship or style of the period when it
was constructed and uses materials in an exemplary way.
c. The sign compliments its architectural surroundings or is particularly well integrated
into the structure.
d. The sign is an inventive representation of the use, name, or logo of the building or
business.
D. Procedure for designation of heritage signs. The Planning Director shall review each
application for heritage sign status on a case -by -case basis to assess whether the sign
meets the criteria for designation as a heritage sign. Based on this review, staff shall
prepare findings and recommendations to the Planning Commission regarding their
assessment and the application's merit regarding the designation. The Planning
Commission shall review staff findings and recommendations at a noticed public hearing.
The Planning Commission may direct staff to undertake additional analysis to assess
• whether a sign should receive heritage sign status. The Planning Commission may also
direct staff to undertake additional analysis of any sign already designated as a heritage
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sign. Staffs additional analyses and recommendations shall be available for public review
and comment prior to the Planning Commission's subsequent meeting for review and action
on a heritage sign.
Upon due consideration of staff's findings and recommendations plus all public testimony
and comment, the Planning Commission may approve or deny designation of heritage sign
status.
E. Alteration of heritage signs. Designated heritage signs may be not be physically altered
except for routine cleaning and general maintenance. Cleaning and maintenance shall be
consistent with the preservation of the character or defining features of the sign in all
respects. A designated heritage sign may be removed if desired. If a designated heritage
sign is removed, its heritage status shall be revoked. If the character or defining features of
a designated heritage sign are altered, its designation as a heritage sign shall be revoked
and the sign shall be removed. Where applicable, the sign may be modified to conform to
the requirements of this Chapter.
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PROPOSED SIGN DESIGN GUIDELINES
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A. Introduction
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CitN of Newport Beacb -- Sign Design Guiaefines
Signs are one of the most noticeable visual elements along
Newport Beach's commercial streetscapes. Not only do
signs communicate information about the goods or services
being offered at a particular establishment, they also
communicate something about the quality of the particular
business and they contribute to the visual image of the City
as a whole. Taken together with other visual elements in
the City's environment, signs play a major role in how
people perceive the City's image. Well- designed signs that
communicate their message clearly, without attempting to
compete for attention will help maintain a quality visual
environment along Newport Beach's streets.
B. Purpose
The purpose of this Sign Design Guidelines manual is three
fold. First, is to further implement the intent and purpose of
Chapter 20.67 (Signs) of the Newport Beach Zoning Code,
otherwise referred to as the Sign Code. Second, it is
intended that the design guidelines will assist business
owners and sign designers to better understand the City's
expectations for well- designed, quality signs. Third, the
Guidelines are intended to assist those with the
responsibility of reviewing sign permit applications to have
established criteria with which to judge the appropriateness
of a sign's design.
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A good quality sign enhances the aesthetic character of the development.
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C. AppficabilitN
The Sign Design Guidelines are applicable to all new
signs and the modification or reconstruction of existing
signs throughout the City. The Sign Design Guidelines
will be utilized during the City's review of Sign Permit
applications or through the review of other permit
applications when signs are a part of a larger project.
Signs will be reviewed for their "consistency" with the
Guidelines and the standards contained in the Sign
Code.
2. The Sign Design Guidelines are designed to help
ensure quality signs that communicate their message
in a clear fashion; however, the "Guidelines" are not
strict sign "standards" as are found in the City's Sign
Code. The approval authority may interpret the Design
Guidelines with some flexibility as they are applied to
specific signs /projects. This is in recognition that not all
design criteria may be workable or appropriate for each
sign or project. In some circumstances, a particular
guideline may be relaxed to accommodate compliance
with another guideline determined by the approval
authority to be more important. These decisions will be
made on a case -by -case basis. The overall objective
will be to ensure that the main principles of the
Guidelines are followed in each case.
3. To ensure compliance with the Guidelines, Sign
Permits will be issued in compliance with the Sign
Code.
Design guidelines help ensure good quality signs.
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D. Relation to the Newport Beach Sign
Ordinance
The Sign Design Guidelines are intended to supplement
the City's Sign Ordinance. The Guidelines establish criteria
for the creation of well- designed signs and further clarify
and support the intent of the City's sign regulations by
providing examples of the City's expectations for well -
designed, consistent signage that is pleasing in
appearance and promotes a high - quality business
environment.
R Sign Design Guideline Objectives
The Sign Design Guidelines for Newport Beach are based
on the following objectives:
• Provide creative, high quality signage that positively
contributes in the improvement of the visual
environment, expression of local character, and
development of a distinctive City image
• Enhance the building's architectural design
• Consider the scale proportions and character of
signage in the immediate vicinity
• Provide the guidance for review and approval for all
sign concepts and programs
• Provide merchants with a way to effectively
communicate without creating sign clutter
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F. General Design Guibelines
1. Sign Compatibility.
No sign should dominate the fagade. Signs should be
designed to be compatible with building design in
terms of relative scale, overall size, materials, and
colors.
Signage elements should incorporate materials, colors,
and shapes that appropriately reflect and complement
the building's architecture style and surrounding
environment.
Large signs that dominate a building fagade and the
streetscape are strongly discouraged.
2. Sign Legibility.
An effective sign should do more than attract attention;
it should communicate its message. Usually, this is a
question of the readability of words and phrases. The
most significant influence on legibility is lettering.
a. Use a brief message. The fewer the words, the
more effective the sign. A sign with a brief,
succinct message is simpler and faster to read,
looks cleaner and is more attractive. Evaluate
each word carefully, and, if it does not contribute
directly to the sign's message, it should probably
be eliminated.
b. Ensure legibility. An effective sign should do
more than attract attention; it should communicate
its message clearly. Usually, this is a question of
the readability of words and phrases. The most
significant influence on legibility is lettering style
and spacing. Use the following guidelines to help
ensure sign legibility.
0
Keep signs as simple as possible.
A brief message is easier to read.
0 0
• Avoid hard -to -read, intricate typefaces.
Typefaces that are difficult to read reduce the
sign's ability to communicate.
• Avoid spacing letters and words too close
together. Crowding of letters, words or lines will
make any sign more difficult to read. Conversely,
over - spacing these elements causes the viewer to
read each item individually, again obscuring the
message.
■ Lettering should not occupy more than 75 percent
of the sign face,
Avoid typefaces that are hand to read at a quick glance.
■ Limit the number of lettering styles in order to
increase legibility. A general rule to follow is to
limit the number of different lettertypes to no more
than two for small signs and three for larger signs.
■ Avoid faddish and bizarre typefaces. Such
typefaces may look good today, but soon go out of
style. The image conveyed may quickly become
that of a dated and unfashionable business.
0
J
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c. Use significant contrast. If there is little contrast
between the brightness or hue of the message of a
sign and its background, it will be difficult to read.
Sign with contrast.
Sign with no contrast.
0 0
d. Avoid signs with strange shapes. Signs that are
unnecessarily narrow or oddly shaped can restrict
the legibility of the message. If an unusual shape
is not symbolic, it will probably be confusing.
e. Use symbols and logos. Pictographic images will
usually register more quickly in the viewer's mind
than a written message.
0 0 0
3. Location.
b. Signs should be placed to indicate the location of
a. Signs should be designed to relate to the access to a business. Signs should be placed at or
architectural features of the building on which they near the public entrance to a building or main
are located and create visual continuity with other parking area to indicate the most direct access to
storefronts in the same building and adjacent the business.
buildings.
Don't do this, Inconsistent sign patterns create confusion.
Do this. Employ a consistent sign pattern.
Well - placed sign at main entrance
c. Signs should be placed consistent with the
proportions of the building's facade. For example,
a particular sign may fit well on an upper, more
plain wall, but would overpower and obstruct the
finer detail of lower storefront area. A sign that is
appropriate near the building's entry (pedestrian
orientation) may look tiny and out of place above
the ground level.
0 0
Place signs above storefronts in a logical location.
d. Signs should not be located so that they cover or
interrupt the architectural details or ornamentation
of a building's facade.
e. Signs should not project above the edge of the
rooflines and should not obstruct, windows, and /or
doorways.
4. Color.
a. Use of colors is one of the primary means of visual
communication. Excessive and uncoordinated use
of colors confuse and negate the message of a
sign. Choose colors that are complementary yet
provide good contrast with one another.
b. Contrast is an important influence on the legibility
of signs. The most aesthetic and effective graphics
are produced when light colored letters and images
are placed on a dark, contrasting colored
background.
u
c. Too many different colors on a sign can interfere
with the basic function of communication because
they compete with the content for the viewer's
attention. Typically it is best to limit colors to no
more than three on a single sign.
Light colored letters on contrasting backgrounds
make signs easier to read.
Signs with poor contrast are hard to read.
I
Overly bright, garish colors should be avoided.
d. Colors or color combinations that interfere with
legibility of the sign copy or that interfere with
viewer identification of other signs should be
avoided.
e. Colors should relate to and complement the
materials or paint scheme of the buildings,
including accent and trim colors.
f. Bright day -glo (fluorescent) colors should be
avoided as they are distracting and do not blend
well with other background colors.
0
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5. Illumination.
a. Signs that are illuminated by a direct source of light
are encouraged over internally illuminated cabinet
signs because the sign will appear to be better
integrated with the building's architecture. Light
fixtures supported in front of the sign cast direct
light on the sign and generally a portion of the face
of the building as well. This direct lighting
emphasizes the continuity of the building's surface
and signs appear as more of an integral part of the
building's facade. Conversely, internally
illuminated cabinet signs where only the sign face
is illuminated tend to stand out and do not appear
integrated with the building's facade.
Al night, light is cast on the sign and a portion of the
building, thus integrating the sign with the building's
architecture.
0
0
Signs illuminated by an indirect source of light are encouraged.
b. Individually illuminated letters, either internally
illuminated or backlighted solid letters (reverse
channel), are strongly encouraged over internally
illuminated cabinet signs. Signs comprised of
individual letters will be better integrated with their
background as opposed to cabinet signs.
Good examples of backlit signs that are easy to read at night.
0
c. In compliance with the City's Sign Code, the use of
internally illuminated cabinet -type signs with
translucent panels are not allowed unless the
sign's panels are opaque so that when illuminated
only the lettering, not the background, is
illuminated. The background or field should have a
nongloss, nonreflective finish.
d. Whenever indirect lighting fixtures are used, care
shall be taken to properly shield the light source to
prevent glare from spilling over into residential
areas and public rights -of -way in compliance with
requirements of the City's Sign Code.
I' r
ifl
Backlit letter signs are encouraged.
A
6, Materials.
a. Sign materials should be selected with
consideration for the architectural design of the
building's fagade. Sign materials should
complement materials used on the building and
should also contribute to the legibility of the sign.
b. The glossy materials (e.g., plastic, acrylic) used on
many cabinet signs are often difficult to read
because of glare and reflections and should
therefore be avoided.
c. Sign materials should be very durable. Paper and
cloth signs are usually not suitable for exterior use
because they can deteriorate quickly. If these
nonpermanent materials are used, they must be
continuously maintained in good condition at all
times.
d. If wooden signs are used, they should be properly
sealed to keep moisture from soaking into the
wood and causing the sign's lettering to
deteriorate.
V
Example of carved wood sign.
Example of cut metal sign.
This carved wood sign fits well with
the design of the building's facade.
7. Electrical raceways and conduits.
a. Electrical raceways should be concealed from
public view. If a raceway cannot be mounted
internally behind the finished exterior wall, the
exposed metal surfaces of the raceway should be
finished to match the background wall, or
integrated into the overall design of the sign.
RACfWA"
F op 0
b. If raceways are necessary, they should be as thin
and narrow as possible and should never extend in
width or height beyond the area of the sign's
lettering or graphics.
c. All exposed conduit and junction boxes should be
concealed from public view.
0
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G. Design Guidelines for Specific Sign Torts
1. Wall and Building Signs.
a. A wall sign should be located where architectural
features or details suggest a location, size, or
shape for the sign. The best location for a wall
sign is generally a band or blank area between the
first and second floors of a building.
Place signs where architectural features suggest
the most appropriate location.
b. New wall signs in a shopping center that does not
have an approved sign program should be placed
consistent with sign locations on adjacent
businesses. This will establish visual continuity
among storefronts and create a unified appearance
for the center.
10 0
Wall signs of consistent size and placement are
encouraged.
c. Lettering should not occupy more than about 75
percent of the area of the sign to avoid a cluttered
look and to help maintain the readability of the
sign.
d. Although internally illuminated cabinet -type signs
ale with opaque backgrounds are allowed by
the Sign Code, they are strongly discouraged. If
signs are to be illuminated, internally illuminated,
individually cut channel letters or solid backlit
letters orthe use of external, direct illumination are
the preferred methods.
Good example of backlit sign.
0
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2. Projecting Signs.
a. The use of pedestrian- oriented projecting signs is
strongly encouraged.
b. Projecting signs should be used for ground floor
uses only. The maximum sign area should not
exceed ten square feet.
c. Sign supports and brackets should be compatible
with the design and scale of the sign and the
architectural design of the building.
0 0
Sign supports are compatible with design and scalu of sign.
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d. The text, copy, or logo face should not exceed 75
percent of the sign face of a projecting sign.
e. The sign should be hung at a 90- degree angle from
the face of the building.
External illumination of projecting signs is
encouraged.
3. Window Signs,
a. Permanent window signs should consist of
individual letters and /or logos placed on the interior
surface of the window. Glass- mounted graphics
may be applied by painting, silk screening, or vinyl
die -cut forms.
b. Window signs should be located so that they do
not block views into the business. This is not only
good for business, but also increases visibility for
security purposes.
c. The use of nonpermanent materials such as paper
is strongly discouraged.
Good example of simple window sign.
is 0
Good examples of window signs that allow views into storefront.
d. The text or sign copy of a window sign should be
limited to the business name and brief messages
identifying the type of product or service (e.g.,
"Maternity wear" or "surf accessories') or pertinent
information (e.g., 'reservations required ").
0
4. Awning Signs.
a. Awning signs should be limited to awnings covering a
main or side /rear entrance on a street or parking lot.
The shape, design, and color of awnings should be
carefully designed to coordinate with, and not
dominate, the architectural style of the building. Where
multiple awnings are used on the building, the design
and color of all awnings should be coordinated.
Good example of awning shape coordinated with window size /shape.
0 0
c. Only permanent signs that are an integral part of the
awning or canopy should be used. To avoid having to
replace awnings or paint out previous tenant signs
when a new tenant moves in, the use of replaceable
valances should be considered.
d. Awnings should not be internally illuminated. Lighting
directed downward that does not illuminate the awning
is allowed.
Good example of lettering on awning without valance.
0
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5. Freestanding Monument Signs
a. Freestanding monument -type signs (on ground) are
encouraged over pylon signs. However, pylon signs
may be appropriate where the property's street
frontage is a minimum of 50 feet wide, the business is
setback from the street, and traffic volumes and
speeds are high.
Example of well - designed monument sign that is in scale with
adjacent development and includes street address.
Between 5 to 10 percent of the sign area should be
dedicated to identification of the street address.
c. Freestanding monument signs should be placed
perpendicular to the street.
d. Freestanding monument signs should be placed so
that sight lines at entry driveways circulation aisles are
not blocked.
40 0
e. Freestanding monument signs that are externally
illuminated, either with light cast directly onto the sign
or with individual backlit letters are encouraged over
internally illuminated signs.
Freestanding monument signs are required to be landscaped
along their base.
0 •
Good example of multi-tenant sign with street address.
0
The City's Sign Code requires that monument signs be
surrounded by a landscape planter that extends in all
directions beyond the base of the sign. Plant materials
should provide annual color when possible.
g. Multi- tenant monument signs with multiple tenant
identification panels present a special challenge in
delivering their message in a clear manner. To help
overcome the problems associated with these types of
signs, the following guidelines should be followed:
■ Monument signs should have no more than five
individual tenant signs or fourtenant signs and the
name of the center.
■ Individual tenant sign panels should be uniform in
size recognizing that the major tenant or the name
of the center may require a slightly larger sign
panel.
■ The size, letter style, and number of tenant names
should beto provide visual interest and to minimize
the look of a plain, uninteresting list of tenants.
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6. Figurative signs
a. Signs that identify the occupant business through the
use of graphic or crafted symbols, such as shoes,
keys, glasses, or books are encouraged. Other
figurative signs may include surfboards, kayaks,
bicycles, fish, coffee cups, fishing equipment, etc.
b. Figurative signs should be well- crafted using durable
materials.
c. Illumination of figurative signs should be from a
shielded light sourcethat shines directly onto the sign.
d. Supporting brackets and braces should be simple in
design and in proportion with the size of the sign they
support.
Examples of figurative signs
0
EXHIBIT C
PRELIMINARY "HERITAGE" SIGN LIST
(DRAFT)
0
r
`61
• Proposed Heritage Sign List
(DRAFT)
This list is the initial effort towards identifying signs within the City of Newport
Beach that may qualify as "Heritage Signs."
Subject to Planning Commission review and approval, signs may be designated
as "heritage signs" if the sign is a type of sign that would otherwise be subject to
removal as a nonconforming sign, and if the sign meets criteria outlined in the
proposed Sign Code.
The sign or the establishment associated with the sign must be determined to
have historical or local identity significance to the City of Newport Beach, and the
sign must be no less than 35 years old. These proposed signs have not been
verified for age of installation.
1. Crab Cooker of Newport Beach roof sign (McFadden Square)
• Representative of an establishment that is a commercial tradition in
Newport Beach
• Representative of the maritime character of Newport Beach
• Possesses a uniqueness of construction, and particular whimsy in
• placement and message
2. U -Drive Boats freestanding sign — Fun Zone (Balboa Village)
• Historic example of luminous tube sign construction
• Compliments the overall image of the Fun Zone
• Particularly significant to the character of the public recreation era of
historic Newport Beach
3. Balboa Pharmacy projecting sign (Balboa Village)
• Use of bright color and the figurative "Rx" symbol to emphasize the
commercial context of the historic center of Balboa Village
• Significant example of projecting sign architecture and construction
4. Auto Ferry freestanding archway sign (Balboa Village ferry landing)
• Significant local identifier for historic local transportation and recreation
business
• Sign possesses a uniqueness through its minimalist design. and deco
font, that recalls the historic transportation era
5. Lido Theater marquee sign (Lido Village)
• Provides a classic example of historic theater marquee design
• • Provides acknowledgement of the "sense of place" for the Lido Village
commercial village within Newport Beach
(�'5
• 6. Cannery Restaurant "Ghost" wall signs (Cannery Village)
• Provides contextual identity for the Cannery Village area of Newport
Beach
• Significant representation of the historic cannery buildings and area of
the City's maritime industrial development.
7. Port Theater marquee and projecting sign (Corona del Mar)
• Unique theater marquee design that acknowledges its maritime setting
• Provides historical identification within Corona del Mar as one of the
City's commercial villages
Other signs with potential for consideration:
8. Dad's Donuts projecting sign (Balboa Island)
• Significant example of figurative sign design from classic era of
signmaking
• Significant to the tourist- serving identity of Marine Avenue /Balboa
Island
• Significant example of projecting sign architecture and construction
9. Sugar 'N Spice projecting sign (Balboa Island)
• Significant example of figurative sign design
• Significant to the tourist - serving identity of Marine Avenue /Balboa
Island
• Significant example of projecting sign architecture and construction
10. "Zodiac" projecting sign — Tustin /Coast Highway (Mariner's Mile)
• Significant example of projecting sign architecture and construction
•
�6
0
EXHIBIT D
P. C. MINUTES: MAY 5, JUNE 9, & JULY 7, 2005
PLANNING COMMISSION RESOLUTION No. 1672
E
0
0
Planning Commission Minutes 05/05/2005
. The stone on the monument sign will remain; however, the Irvin
Company will exercise their private right to approve the material used an
the overall aesthetic look of the sign.
Wr. The location of the monument sign and the tree species for landscap
will be determined by a future discussion between the City Public We
Department and the Irvine Company. In the interest of safety,
Public Works Department will form the final determination.
Notion was made by Chairperson Tucker to refer to staff with
ndication that the Planning Commission deter s the project being
>ubstantial conformance with the plans and the guidance given by
ning Commission. The details of
een staff and the Irvine Company,
, Toerge,
None
None
ECT: Comp
al (PA2005 -091)
items are to be worked
H
de Amendment No. 2005 -005 to amend Municipal Code Chapter 20.67
�ted to sign standards applicable to all signs on a citywide basis with the
ception of the Newport Coast and Ridge Planned Communities, and where
in regulations are not referenced in the Santa Ana Heights Specific Plan area
d all other commercially -zoned Planned Communities. The Balboa Sign
ferlay and Mariner's Mile sign regulations will be repealed by these proposed
3ulations, and their provisions will be incorporated into the proposed
finance. A Sign Design Guidelines Manual is also to be considered, in order
supplement the new sign code and establish criteria for the creation of well -
signed signs and further the intent and purpose of the sign code.
Tucker noted the items he wanted to initially address:
• The amortization program.
• What sign types will be included?
• Will Planning Commission recommend a program?
• Concept of the life of non - conforming signs.
• What is the proposed height and amount of signage allowed?
• Letter height.
• Scope of the ordinance and conflicts with other code provisions.
• Concern with heritage sign exceptions and the possible number of
heritage sign claims this may generate.
• Who will be responsible for the determination of a heritage sign?
ioner Eaton added another topic:
. How will the proposed regulations compare with the existing Code?
Page 4 of 10
PA2005 -091
Cont. to 6 -9 -05
Planning Commission Minutes 05/05/2005
missioner Cole requested to hear about the Steering Committee and how it
dition to his written comments discussed by Chairman Tucker,
missioner Hawkins requested that staff consider addressing several other
s, including:
Needs additional definitions for commercial speech and service stations.
Financial incentives for removing non - conforming signs.
missioner McDaniel wanted clarification between signs, billboards,
rtisements, and murals.
Berger explained the need to update the sign code. Furthermore, Mr.
3er informed the Commission that the Steering Committee was made up of:
• Nine members that represented the Chamber of Commerce and all of the
Business Improvement Districts
• A resident member
• A local architect
• Chuck Trevisan, The Irvine Company
Berger informed the Commission that the Steering Committee:
• Met 6 times over the past two years.
• The Steering Committee spent time reviewing the work of staff (including
the City Attorney's office).
• Perhaps the most crucial function of the Steering Committee was that the
were able to respond to both the general public outreach effort, the sign
manufacturers and business communities.
• Possessed diverse opinions on signage issues, both conservative and
liberal, creating active communication.
Berger advised the Commission that the Steering Committee is working to
luce a comparison to the existing code, and intends to have the information
ibuted to Commissioners prior to the next Planning Commission hearing for
item.
imissioner Tucker requested information regarding the amount of signage
the height.
Pflugrath reviewed some of the Steering Committee issues and proposals.
• Sign Area - In proportion with the buildings; proposing 1.5 square feet of
sign area.
• Sign Area Limitation - 75 feet for the overall maximum of the sign.
• Roof signs - Not appropriate in most situations. Provisions will be included
in the code.
• Pole signs - Prohibited. Pylon signs are more desirable.
• Signs on multi- frontages - applicant needs to identify a primary sign
location and a secondary.
Page 5 of 10
q1
Planning Commission Minutes 05/05/2005 Page 6 of 10
• The primary will be provided the full, 1.5 square foot, sign area criteria.
• The secondary will be provided half, .75, the sign area criteria.
• Multi- tenant signs - Minimum of 12 -inch letter size to discourage too many
tenants on the same sign.
• Multiple signs - One sign per street frontage. Not including provisions
through the Comprehensive Sign Program and Balboa Sign Ordinance.
• Awning signs - No internally illuminated signs allowed at night. Limited to
the valance and 50% of the shed.
• Changeable copy signs - Could be allowed in conjunction with another
sign through an innovative sign program.
• Neon signs - Must provide the right amount of signage and not exceed it.
The outlining of architectural features are to be prohibited.
• Signs along the Bay - Determined not to really be a substantial issue. If
an issue were to arise, there are provisions in the existing Sign Code that
will be carried forward to allow the Planning Director the authority to
require the sign to be dimmed.
• Temporary signs - Allowed 60 days total throughout the year, but not all al
one time.
Pflugrath then notes that the Steering Committee recommended that all the
s that were to become non - conforming would have a 15 -year amortization
Pflugrath also noted that there will be a provision for heritage signs and
aria that will need to be met to be considered a heritage sign.
Pflugrath then reviewed some of the Steering Committee's design
er Selich requested to know the distinction between a pole sign
pylon.
Berger explained that one distinction is in the width of the poles. The legs
es) needs to be a minimum 1/4 width of the entire sign width and covered
a decorative element or cover.
missioner Selich questioned the reasoning behind allowing letters on the
s of awnings, instead of only on the valance.
!rger explained the importance of lettering on the shed portion of awnings,
ially in the pedestrian areas of town. Mr. Burger further explained that
of the traditional awnings have smaller valances than sheds and some
asses use their awning as their only sign.
irperson Tucker asked if there were any limitation on letter sizes under
iprehensive Sign Program.
Berger informed Chairperson Tucker that, at this time there is no limitation
maximum letter sizes. Mr. Berger volunteered to do some research in the
go
OR /01/2005
Planning Commission Minutes 05/05 /2005
unding communities to see what seems to work and bring photo examples
to Commission.
imissioner Toerge asked how multiple story buildings would be affected by
length limitations and the primary/secondary limitations.
. Berger explained that most of those buildings are in Planned Communities.
addition, the Steering Committee felt, in those instances, the request would
fairly simple to deal with under the Comprehensive Sign Program.
Jerson Tucker wanted to hear about the sizes and heights of the
ment and pylons.
Pflugrath informed the Commission that the pylon height is proposed to be
:ed to 20 feet; from the current limit of 25 feet.
Tucker requested to know if there is a life expectancy for a sign.
Wolcott informed Chairperson Tucker that there is an implication in the
fornia Business and Professions Code that the useful life of a sign is 15
Selich addressed the topic of abandoned signs.
s. Wood informed the Commission that we do have a section on abandoned
nmissioner McDaniel requested a more clear definition to be established for
extent of a remodel that would require the removal of a non - conforming
Cole expressed his interest in the incentive program.
Wood explained to Commission that staff had developed an incentive
Iram for the businesses on Balboa Peninsula, and didn't see much success.
Tucker asked for staffs thoughts on the amortization program.
r explained that although the Steering Committee felt strongly about a
sign amortization approach, staff wanted to do a more directed
to sign amortization. Instead of a city -wide approach to sign
Dn, to take it in steps. The first step being poles signs, roof signs and
illuminated cabinet faces that are non - conforming.
iissioner Selich requested that any sign over 75 square feet be added to
first step of amortization.
c Comment was opened.
chard Luehrs, President of Newport Beach Chamber of Commerce and
irticipant on the Steering Committee, feels it's important to make:
Page 7 of 10
91
Planning Commission Minutes 05/05/2005
• the changes reasonable
• the application process simple
;ioner Hawkins asked Mr. Luehrs if he was generally in favor of the
Committee's proposal.
Luehrs acknowledged that he is in favor of the proposal.
rperson Tucker asked if Heritage signs could be identified upfront by the
staff.
Wood replied that staff would not have a problem identifying Heritage signs
Wood also informed the Commission that there is a provision allowing the
to be the applicant for heritage signs so that the responsibility wouldn't fall
ly on the applicant.
'son Tucker clarified that the list of Heritage signs from staff would be a
list not a final draft.
Luehrs felt staff should not have that responsibility of choosing which signs
felt are Heritage signs, but that the business owners should take on the
ionsibility if they felt strong enough about it.
Bob Roubian, Crab Cooker, expressed the importance of signs for business
ers, and the comfort it brings the public who recognize the signs associated
the establishments.
behalf of the Irvine Company, Chuck Trevisan, also a member of the
Bring Committee and the owner of Italiano in Corona del Mar Plaza,
jested that the Comprehensive Sign Program have a wider definition, so
: business owners are not restricted to the regulations from the Planned
nmunities or other policies.
Wood informed the Commission that some of the newer Planned
imunity Texts have Comprehensive Sign Programs incorporated in them.
Jim Wasco, Crab Cooker, expressed his concern regarding the amortization
non - conforming signs.
Wasco requested that the Planning Commission to implement the following
nges in language to the Heritage sign provision:
To provide provisions to allow otherwise prohibited signs (e.g.. roof signs
that can be considered Heritage signs).
To waive all fees for the review and designation of Heritage signs.
To identify Heritage sign designations as perpetual.
Comment was closed.
Page S of 10
IN
Planning Commission Minutes 05/05/2005 Page 9 of 10
irperson Tucker asked staff to begin the Heritage sign list
Berger added that staff will also supply the Commission with the criteria that
gests why the proposed signs should be considered Heritage signs.
Lion was made by Commissioner Toerge to continue this item to the June 9,
5 Planning Commission Hearing.
yes:
Eaton, Cole, Tucker, Selich, McDaniel, Toerge and Hawkins
Noes:
None
bsent:
None
bstain:
None
BUSINESS: I ADDITIONAL
BUSINESS
C Council Follow -up - Ms. Temple noted: Council gave the fit
appr al and adoption for the Code Amendment regarding the consister
of the tum reference points used for measuring height of finished fl(
levels an bulkheads in the beach areas. Commissioner Eaton
appointed C irperson of the Committee for provisions to the Zoning Co(
Council referre the St. Andrews expansion back to Commission. It will
on the May 19, 2 5 Planning Commission Agenda. Lastly, the approval
a professional servi s agreement with Roma Design Group to prep
performance criteria fo evaluating residential development projects in 1
airport area.
Report from Planning Com 'ssion's representative to the Econom
Development Committee -Com issioner Selich noted that there has be(
no meeting.
Report from Planning Commission's epresentatives to the Genet
Plan Update Committee — Commission Eaton reported at the fit
meeting they discussed variations in traffic g erated in different areas
the city. The second meeting was regarding fisca pacts.
Report from Planning Commission's representative the Local Coasta
Plan Certification Committee - There has been no me'1,7 since the las
report.
Matters which a Planning Commissioner would like staff to r ort on
a subsequent meeting - Commissioner Toerge asked about a pro erty
Bayside Drive across the street from 2323 Bayside. He questioned th H
that is in place in the front yard setback.
Matters which a Planning Commissioner may wish to place on a
agenda for action and staff report - None
Status Reports on Planning Commission requests - Ms. Temple repot
progress with the LCP; stating that we have received changes for
Coastal Commission staff. If we want any comments to be delivered with
Planning Commission Minutes 06/09/2005 Page 18 of 23
'. Validation of model assumptions against actual counts and to the extent i
doesn't match up, then look for reasons and what will match it up.
. Mixed use internal capture rate in the City. Use of residential, comme
and office development elements resulting in the low end of 10%
reduction benefit that could be expected. That 10% adjustment
applied to only those areas that were thought to have critical mass, ;
as the airport area and the Newport Center, but not in West New
Industrial.
• How to consider alternatives for Banning Ranch entitlement
potential consequences.
Reduction of traffic by downsizing entitlement.
Reduction of development in areas through change from R72'to R1.
Potential residential added into the airport area.
. Assumptions of passenger airport traffic either i or out of peak hours.
The maximum passenger levels were used for IP6 calculations.
Comparisons of other jurisdictions acceptar)6e of various levels of service.
. Separation of Deficient Intersectionfmmary into subareas to make
easier to understand. /
. Referring to page 59, Table 2 -1 the a.m. trips under option 2 seem
and the consultant will look int it.
die Tescher, referencing andwritten page 228, noted the genes
onmentaI impacts com rative summary. The charts on page 232
quantitative change ip electricity, solid waste, wastewater, water,
ber of students. O pages 234 and 235 is an air quality impact r
ig the percent inc ase or decrease in air pollutant generation under
use alternative.
response to ommissioner Hawkins' question, Mr. Waters then named
/that ed the mixed use adjustments.
t was opened and then closed.
n. noted the schedule for the upcoming meetings of Plarr
d City Council to review the General Plan land use plan
UBJECT: Comprehensive Sign Code Update and Sign Design Guideline ITEM NO. 7
Manual (PA2005 -091) PA2005 -091
e Amendment No. 2005 -005 to amend Municipal Code Chapter 20.671 Continued to
:ed to sign standards applicable to all signs on a citywide basis with they 0710712005
9 `l
Planning Commission Minutes 06/09/2005
- eption of the Newport Coast and Ridge Planned Communities, and wl
n regulations are not referenced in the Santa Ana Heights Specific Plan i
d all other commercially -zoned Planned Communities. The Balboa 7
,erlay and Mariner's Mile sign regulations will be repealed by these propc
lulations, and their provisions will be incorporated into the propc
finance. A Sign Design Guidelines Manual is also to be considered, in o
supplement the new sign code and establish criteria for the creation of
signed signs and further the intent and purpose of the sign code.
le Berger, Community and Economic Development Manager, noted th
had received comments from Commissioner Eaton and Chairpersc
�r that are included in the revisions.
Pflugrath with RBF Consulting, noted the following issues:
height- suggestion of 36" maximum on building signs.
nmissioner Eaton noted that this applies to linear commercial strips, is
high as most of the store fronts are close to the roadways?
Berger answered that there are a quite a few that are farther setback, i. e.
Albertson Shopping Center on 32nd Street. That type of center needs the
ity for this and if relief from this requirement is requested, either a
nprehensive Sign Program or the Modification Permit processes arE
airperson Tucker noted his concern of a tall building with only a 36" letter.
hard for one size fits all process. Discussion followed on modificati
lings. The Comprehensive Sign Program does not apply to the Plann
- Strengthened definitional precision between commercial and
Jal message related to murals.
Signs - states that 50% of shed area is allowed for message.
imprehensive Sign Program - 30% increase in building sign area and /or
% increase in overall height of freestanding signs to be allowed.
in- Conforming signs - One set of standards for sign regulations, as well
e date for amortization.
Space Zones -.The illumination standards in the proposed code
equate.
:ommissioner Eaton noted he does not agree that the retail shoppir
ign standards should be applied to church signs and others in GEIF.
of the same thing.
Pflugrath noted that the overall sign size has been reduced down to 1.
uare feet of sign area for each lineal foot of building and a cap of no sig
Page 19 of 23
q5
Planning Commission Minutes 06/09/2005
ger than 75 square feet. So, perhaps Mr. Eaton's concern would
dressed by the overall reduction. However, we will distinguish beN
mmercially zoned property and GEIF zoned property.
>rtization - The list of uses would be roof signs, pole signs, signs with sig
area over 75 square feet outside of Planned Community districts; an(
net signs with non - opaque message panels.
t Commission inquiry, Mr. Berger noted that staff is comfortable with t
ategories as they are reasonable to do and are ones that are fairly easy to
nd address; and, these are the types of signs that will most likely be going
s businesses change. A lot of these signs will take care of themselves b
ie 15 year amortization period ends.
Harp noted that the if the Commission wishes to amortize out signs over 36 ",
is not in the resolution and that needs to be added to the resolution.
iairperson Tucker noted there are not many of those signs. He is thinking
a ones that are along the main corridors Coast Highway and Newp
ulevard /Balboa Boulevard. Most of those buildings are old and shoved
ainst the street for the most part. Maybe we ought to look at the amortizati
)no those two corridors.
Ilowing a brief discussion it was proposed to remove the reference to
Planned Community districts.
iy Wolcott, Contract City Attorney noted that staff had addressed the issue
ability to establish an amortization for certain areas with the sign la
:ialist. He stated that it is an untested area and thought this could be done
have a rational for setting those areas aside such as historic district or
st area.
arson Tucker answered that we would have to do something like a scen
r. He was answered yes. That would be tough to loop that into the sic
tonight, so we will leave it as it is now.
nissioner Cole questioned that at the end of the 15 year period, wl
ans if that sign is not removed, particularly if there is an economic reason
it? Is there an appeal process for the owner? Are there findings?
,tall answered it becomes an illegal sign. The owner could apply for
codification for an exception in order to keep the sign; however, It would
angerous to get into financial hardship qualifications.
,mmissioner McDaniel noted that the bottom line is that we are trying to get
these signs. If there is a hardship, you need a smaller sign. We want to
of the ugly signs and we are using the 15 years to get over the hardship.
. Pflugrath noted overall you really erode the whole process by crea
1pholes. The City of Dana Point had a similar program and at the end they
the signs down; they had 15 years to amortize the signs and the State s
Page 20 of 23
W
Planning Commission Minutes 06/09/2005 Page 21 of 23
' 15 years is a fair number for the lifespan and value of a sign. It is a long and
ust time.
Signs Program - Criteria has been strengthened to require
Signs be at least 35 years old, and not simply be a unique sign
and aesthetic value.
Berger noted the list included in the staff report, and that the ages are still t(
determined. Additionally, there is another list of a few signs for consideratior
t have to be researched. The owner and operator of the Crab Cooker ha:
ced that all the signs on his building be considered part of the Heritage Sigr
)gram. Although the institution is of note, it is not our estimation that not al
signs are of historic note. The one on top of the roof is, but not the rest.
nmissioner McDaniel agreed and noted that a neon crab is not
historic event. It is old, but it is not significantly historic.
imissioner Hawkins noted that this is a Sign Ordinance, not something tF
rtes a safe harbor for virtually every sign on an old building. With respect
list of signs, he noted that although the Rusty Pelican and Zodiac signs m
lately qualify as heritage signs, he did not at this time believe that th
uld be included in the list.
Berger explained the initial take on those signs noting that this list is only
rence and staff would welcome any additional input.
Wood noted her support of the Zodiac sign prior to the latest painting on it.
Temple noted that the Rusty Pelican sign is probably just barely 35
r. Berger noted that Rusty Pelican sign is indicative of the maritime sort
�afood row culture' that Mariners Mile is all about. At least that is what peop
ink of it as, not so much cars and boats, but the sport fishing fleet and sE
od restaurants and the like. Also, we've subsequently found out that the Do
shing Fleet sign is less than 35 years old, and the grizzled guy in the boat is
irly new addition. We may end up taking that off the list.
response to Commission questioning, Cathy Wolcott added that the
orney's office would not like to have the list of the original signs in
inance. It should be a separate document that follows closely.
Pflugrath noted that is a work in progress. He noted he had suggest
hony's Shoe Repair roof - mounted sign; but it may not make it because it
old enough.
Temple stated that sign had been re- located from Via Lido, so the sign
ht be older.
followed on some other potential signs.
file: //H: \Plancomm \2005 \060905.htm OR/01 /2005 9
Planning Commission Minutes 06/09/2005
- no change.
definitions - no change.
program - no change.
Signs -no change.
Clause -no change.
on City property - City is exempt from its own sign regulations.
Signs - prohibit on private property. The City Attorney's office
to strengthen and update regulation of A -frame signs on pub
value versus replacement costs - lower to 20% of replacement cost.
of Abandoned Signs - no change.
process - remove from page 56.
rorary construction signs - one sign per street frontage for 90 days.
combine with 'future tenant' signs.
`ion program - apply to signs installed under Mariners Mile Specific
nations and the Balboa Overlay Sign Overlay Sign Regulations -
)n, and removal of certain types of nonconforming signs and
of nonconforming status.
signs - no change.
'alking signs - to be discussed at the next meeting.
)flowing this discussion, the Commission directed staff to make the chan
scussed: for when a non - conforming sign needs to be approved under
omprehensive Sign Program as the property is being remodeled, what
andards should apply to GEIF land uses, to prohibit A -frame signs, and to
time limit on the display of the temporary construction signs.
otion was made by Chairperson Tucker to continue this item to July 7, 2005
Page 22 of 23
yes:
Eaton, Cole, Toerge, Tucker, Selich, McDaniel and Hawkins
Noes:
None
bsent:
None
bstain:
None
ADDITIONAI
BUSINESS
City Council Follow -up - none provided.
Planning Commission Minutes 07/07/2005
BJECT: Comprehensive Sign Code Update and Sign Design
nual(PA2005 -091)
de Amendment No. 2005 -005 to amend Municipal Code Chapter 20
ited to sign standards applicable to all signs on a citywide basis with
:eption of the Newport Coast and Ridge Planned Communities, and wh
n regulations are not referenced in the Santa Ana Heights Specific Plan a
J all other commercially -zoned Planned Communities. The Balboa S
erlay and Mariner's Mile sign regulations will re repealed by these propo:
julations, and their provisions will be incorporated into fhe propo:
linance. A Sign Design Guidelines Manual is also to be considered, in or
supplement the new sign code and establish criteria for the creation of w
signed signs and further the intent and purpose of the sign code.
Development Project Manager George Berger gave the following
. The sections on 'A' frame signs have now been rewritten to prohibit
on private property.
. GEIF and Open Space Districts - a set of standards have been subm
with reductions from the commercial standards where appropr
particularly for area requirements for walls and freestanding signs.
. We have reduced the percentage of building replacement needed befo
Comprehensive Sign Program is required; the trigger for that is now 20 %.
. For future tenant and construction and project signs, we have reduced the
number of signs which a project could have had from 3 different sign:
down to 1 sign on each project frontage, up to a maximum of 2
Technically if you had a project that was going up on a corner that ha(
three sides or one that is double fronted, you could have had at least 2 i
not 3 frontages for all those signs and have up to possibly 6 signs. Now
the maximum you can have is 2.
. The Heritage Sign program list is still being worked on. We have been it
touch with the owners on the initial list; however, it has been slow to get the
calls back from them, and since some of the sign owners do not know hov
old their signs are, so we are having to go back to find out the information.
The list will be brought back for consideration at a later date.
. Editorial and typing issues that were noted by staff and Comm
members have been addressed.
. The Irvine Company letter (which he presented and distributed) is to
discussed.
. A question on abandoned signs has come up. The City Attorney
asked that we add a clause on page 51, 'An abandoned sign or a
conforming abandoned sign shall be immediately removed by the o
Page 12 of 17
ITEM NO.5
PA2005 -091
Recommended
for approval
�1
Planning Commission Minutes 07/07/2005
or lessee.....' The reason is the difference in California law for the
frame that can be used to remove an abandoned sign versus
abandoned non - conforming sign.
. Comments on the table for GEIF on page 25; the text was clarified to al
awning signs and wall signs but to preclude window signs from be
allowed as they are not appropriate. The footnotes have been left
below the table will be added - they are the same as on page 23, which
the same footnotes as for the regular commercial signs.
. In the Irvine Company letter, item 1 - staff feels it could go either way, bu
we would like your input so that this can be addressed. The request is tc
change the wording on Item 1 to suggest a more objective standard
whichever is lower is more objective than what The Irvine Compan,
suggested that we revise it to, which is, as determined by the Plannim
Director. The Planning Director, in practice, is capable of making tha
decision; however, The Irvine Company is correct that whichever is lowe
allows for less discretion. We would like to bring this to you and ask you
preference.
,ommissioner Cole asked what is the concern of the Irvine Company that
;purred the request?
r. Berger answered that the concern is that the pad for a building that is f
wer or far higher than the roadway. He discussed the placement of signs c
arms. He concluded that The Irvine Company is asking for as much discretic
they can get because they do have so many pieces of property that are heig
iallenged. Discussion followed.
Commission inquiry, Mr. Berger discussed in further detail staffs position or
nments /suggestions made in The Irvine Company letter dated June 15, 2005.
Wood discussed the possible ramifications of administration.
issioner Tucker noted the following:
. Page 4 of the Sign Ordinance - spelling of supersede
. Page 19 - a lot of language in the text plus tables that are to be a qt
look up for the text. If there is a conflict between the text and tables, w
prevails? He suggested that at sentence be added that favors the text,
that is the most precise.
. Page 27 - Awning maintenance item number 7, delete as there is
maintenance section that covers a lot more detail.
. Page 38 - the inconsistency language regarding text and tables on page 1
is also noted here.
. Page 44 - section B, sign permit requirement. The last sentence,
'applicant should be aware that'....
Page 13 of 17
bo
Planning Commission Minutes 07/07/2005
Page 48 C - insert ...'is the approving authority' after The Zon
Administrator. He noted his concern that an applicant have recourse
apply for a bigger than 20 to 30 percent above that allowed. Ms We
answered that a modification could cover something beyond the 20 to
percent. Commissioner Eaton suggested inserting a sentence,
request in excess of these figures would require a modification.'
For the Comprehensive Sign Program, the Zoning Administrator is
approving authority and therefore the Planning Director is not involved.
. Berger noted that in a number of circumstances, the Planning Director
ike a request that a Comprehensive Sign Program be required. He procee
give scenarios.
Commissioner Tucker noted:
Page 48 paragraph 5 - change text to '....total number, location
height of the signs...'
. Page 52 - combine 5 and 6 and just say an abandoned sign.
Page 51 - the time frames may be different but it seems that the
abandoned and nonconforming are similar. Discussion followed.
on Harp stated that abandoned signs and abandoned nonconforming sil
defined differently. The abandoned non - conforming sign has spec
uirements; we broke it out for clarity. At Commission inquiry he explaii
t in the California Business and Professions Code there are spec
visions on when you can get rid of an abandoned non - conforming sign. l
we define a non - conforming sign mirrors that definition used in the Cc
uding the 90 day requirement that it has to be abandoned before it can
loved without the City having to pay to have the sign removed.
indoned sign is a broader definition because it applies to all signs that do
into that non - conforming category. The differences are not major, but th
differences. The case law of abandoned signs turns on when and how
wally establish that it has in fact been abandoned. We included the tl
visions for the same basically so that it all runs together.
, Commissioner Tucker noted:
Page 53 - changes in
surface shall be kept
Additionally, in the third
surfaces and .....'
proper maintenance
clean and painted
sentence, '....faded,
- add language, .....displa
and repaired at all times.
cracked, or broken faces o
'on Harp noted that in the modification permit - if someone is looking for 20
percent more, then they are coming in for the Comprehensive Sign Progra
y would be coming in for a modification permit as you are looking for me
n what could be achieved through the Comprehensive Sign Program, so y
Id justify it under the modification permit provisions.
Page 14 of 17
[bl
Planning Commission Minutes 07/07/2005 Page 15 of 17
'Ms. Wood noted there could be instances where the applicant could apply for
oth. Discussion followed.
issioner Hawkins agreed with Commissioner Tucker's proposal
referencing page numbers in the Sign Code:
. Page 11 Definitions: - Portable 'A' sign should be stricken. Mr. Berg
agreed.
• Page 6 - change the language in definition of A -Frame Sign to read,
freestanding portable sign usually used on public sidewalks hinged at the
top, or attached in a similar manner, and widening.....'
• Page 13 - definition of service station. A reference to fuel docks should fall
within this definition.
>. Wolcott answered that is the definition in the California Code dealing with
rvice stations signs specifically, so we took their definition. It was not written
cover marina vehicles.
;. Temple added that this code will be in Title 20, it will only apply to zoned
>perty. The fuel docks are typically not on zoned property and would no
ply.
immissioner Hawkins continued:
' . Page 35 - Paragraph 17, add '.....approval of a Modification Permit.'
immissioner Tucker proposed the following language on page 48. Seconi
ntence in 'c', The Zoning Administrator shall not approve an increase in sigi
ight by more than 20 percent above that allowed or an increase in sign are;
more than 30 percent above that allowed absent a modification permit.' K
m charged Mr. Harp to contemplate this language to be sure that this woul(
t create a hardship or problem elsewhere in the document.
Harp agreed.
Berger added one more strikeout in the definition of 'A' frame sign.
Id like to strike out the 'usually used on public sidewalks' clause.
was made by Commissioner Eaton to recommend approval of
lent No. 2005 -005 to the City Council with the modifications
ig ht.
ublic comment was opened.
Pflugrath, commended the Commission and staff for their due diligence o
item, and noted that the lengthy 2+ year process really made a difference i
ng it right.
er Cole noted at the first hearing there was feedback
)to,
OR/01/2005
Planning Commission Minutes 07/07/2005 Page 16 of 17
interested parties. He asked if they will be kept up to date as to the proceedings
f this meeting in particular the Chamber of Commerce. He noted his concern
hat there seemed to have been little active participation by citizens on this
ortant matter.
Berger noted the full subcommittee had not been kept up to date as the
.ess had moved from the committee review stage to the Planninc
emission stage other than individually by him during course of conversation.
Chamber of Commerce representative has been keeping updated on thic
because he also sits on the Executive Committee of the Economic
elopment Committee, and we have kept them updated regularly. We will bf
ing versions of the guidelines to the subcommittee as they are approved.
nmissioner Tucker asked about the Heritage Sign list, and what the plan w
it. Mr. Berger noted it will be coming back to the Planning Commission 1
ew before the City Council adopts it. There are plans to have at least
atings on this item at the Council level - one Study Session and two regul
Wood added that the motion to approve should also include the Plant
mission approval of the Sign Design Guidelines as well. The maker of
on agreed.
Public comment was closed
yes:
Eaton, Hawkins, Cole, Toerge, Tucker
es:
None
ent:
McDaniel
b tain:
Henn
ONAL BUSINESS: I ADDITIONAL
BUSINESS
City ncil Follow -up - Ms. Temple reported that the Code Amendment 1
the requi ents for parking standards for condominium conversions w
discussed in il. Staff recommended a requirement for a condominiL
conversions of ex i g units that could be allowed only when the curre
code for parking was t within the project. She noted the discussion
detail. The City Council i duced the change leaving it at the code
existence at the time the unit w constructed for two- family properties a
for current code for all others. It wil coming back for second reading a
final action. The question of the dup s will be coming back to t
Planning Commission at the August 4th m "ng. The other item was
discussion regarding scheduling for the public h 'ng of the St. Andrev
Church expansion project which was set for August 9th the opening of t
public hearing with adjournment to August 11th; that will be a only item
the agenda.
Report from Planning Commission's representative to the
Development Committee - none.
Report from Planning Commission's representatives to the General
Update Committee - no meeting.
163
• RESOLUTION NO. 1672
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF
NEWPORT BEACH RECOMMENDING APPROVAL OF CODE AMENDMENT
NO. 2005 -005, ADOPTING SIGN REGULATIONS AND RELATED
AMENDMENTS TO TITLE 20 OF THE MUNICIPAL CODE OF THE CITY OF
NEWPORT BEACH AND RECOMMEND APPROVAL OF A SIGN DESIGN
GUIDELINE MANUAL
WHEREAS, the Planning Commission finds that proper sign control is an important
governmental interest; and
WHEREAS, the 6ity of Newport Beach General Plan, Land Use Plan Policy F calls for
the City to "develop and maintain suitable and adequate standards for... sign control...'; and
WHEREAS, the Planning Commission recognizes that the City's present Sign
Regulations, as found in Title 20.67 of the Municipal Code of the City of Newport Beach, are
outdated and out of alignment with current standards for sign design, construction, and
community aesthetics; and
WHEREAS, the Planning Commission recognizes the City's extraordinary setting and
•desires to protect public safety and property values and enhance the City's unique character
and aesthetic standards; and
WHEREAS, the Planning Commission intends to provide each sign user an
opportunity for adequate identification while guarding against excessive and confusing
proliferation of signs by appropriately regulating the time, place and manner under which
signs may be displayed; and
WHEREAS, the Planning Commission desires to ensure the freedom of expression for
sign uses, including noncommercial speech, and to maintain a content - neutral approach to
sign regulation; and
WHEREAS, the Planning Commission intends to enhance the safety of motorists and
pedestrians by minimizing the distraction of intrusive signs, as well as to protect the life,
health, property and general welfare of City residents and visitors; and
WHEREAS, it is the Planning Commission's intent to provide a review and approval
process for signs to ensure compliance with the requirements of this Chapter; and
WHEREAS, pursuant to the California Environmental Quality Act, it has been
determined that the proposed amendment is not subject to CEQA as the activity is not a
project as defined in Section 15061 (b) (4) (General Rule) of the California Environmental
Quality Act Implementing Guidelines; and
• . WHEREAS, a public hearing was held on May 5, 2005, continued on June 9, 2005, and
continued to July 7, 2005 in the City Council Chambers, 3300 Newport Boulevard, Newport
161
Planning Commission Resolution No.
2
•Beach, California. A notice of time, place and purpose of the meeting was given in
accordance with the Municipal Code. Evidence, both written and oral, was presented to and
considered by the Planning Commission at these meetings.
NOW THEREFORE BE IT RESOLVED THAT THE PLANNING COMMISSION:
hereby recommends approval of Code Amendment No. 2005 -005, and adoption of the
Ordinance attached as Exhibit A.
BE IT FURTHER RESOLVED:
that the Planning Commission hereby recommends approval of Sign Design Guidelines
attached as Exhibit B.
PASSED, APPROVED AND ADOPTED THIS 7th DAY OF JULY, 2005.
•
LO1
Michael Toerge, Chairman
BY:
Barry Eaton, Secretary
•
AYES: Eaton, Hawkins Cole Toerge
Tucker
ABSENT: McDaniel
NOES: Henn
jb�
#552- g-q-o5
City of Newport Beach
Sign Ordinance Update -
Design Guidelines
City Council Workshop
August 9, 2005 ®R�
Project Background
6 Steering Committee Meetings
4 Public Workshops
Economic Development Committee
Staff Review
City Attorney Review
Public Review Draft
Planning Commission Recommendation
Sign Issues Review
.vmr
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12
Sign Code Outline
Purpose
Effect of Chapter
Definitions
Prohibited Signs
Provisions Applying to All Signs
Standards for Permanent Signs
Standards for Specific Types of Signs
Standards for Temporary Signs
Sign Code Outline
Procedures for Sign Approval
Modification Permit
Comprehensive Sign Program
Innovative Sign Program
Nonconforming Signs
Abandon Signs
Illegal Signs
13
Design Guidelines
Introduction /Purpose
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Relation to Sign Code
Objectives
General Design Guidelines
Guidelines for Specific Sign Types
Comments & Discussion
14
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