HomeMy WebLinkAbout10 - Taste of Newport BannersCITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 10
August 8, 2006
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Public Works Department
David Keely, Associate Civil Engineer
949 - 644 -3349 or dkeely @city.newport- beach.ca.us
SUBJECT: TASTE OF NEWPORT BANNERS — APPROVAL OF ENCROACHMENT
PERMIT
RECOMMENDATION:
Conditionally approve the request of the Newport Beach Chamber of Commerce for the
installation of 254 banners, from August 21, 2006, to September 20, 2006, for the
annual Taste of Newport. Installation shall be along Jamboree Road, MacArthur
Boulevard, Westcliff Drive, San Joaquin Hills Road, Newport Center Drive East/West,
Newport Center Drive, Coast Highway, and Newport Boulevard.
DISCUSSION:
The Newport Beach Chamber of Commerce (NBCC) has requested that 254 private
banners be installed from August 21 through September 20 mostly in the Fashion
Island area, for the 18th Annual Taste of Newport. The banners will be mounted on
streetlight poles in the public right -of -way along Jamboree Road (24 banners), Newport
Center Drive East/West (100 banners), Newport Center Drive (26 banners), Westcliff
Drive (5 banners), MacArthur Boulevard (22 banners), San Joaquin Hills Road (14
banners), Coast Highway (48 banners) and Newport Boulevard (15 banners). See
attached Exhibit. The banners on Newport Boulevard and East Coast Highway within
Caltrans right -of -way will require a Caltrans Standard Encroachment Permit (Submitted
on July 24).
On the weekend of September 15 - 17 NBCC will host the 18th Annual Taste of
Newport — a dining and entertainment celebration highlighting the many restaurants in
Newport Beach. The NBCC reports that over 60,000 people attend the Taste of
Newport events. Attendees pay a $25.00 admission charge to enter the event and will,
if interested, purchase scrip to receive food and drink from participating restaurants and
caterers.
Taste of Newport Banners — Approval of Encroachment Permit Number
August 8, 2006
Page 2
This year Wells Fargo, will be the co- sponsor and underwriter of Taste of Newport. To
recognize Wells Fargo's role, the Chamber has designed a 2 -foot by 6 -foot banner that
includes the Wells Fargo logo on the top of the banner.
The event is not co- sponsored by the City of Newport Beach and is not free to the
public. Council Policy L -16 prohibits the use of a commercial sponsor's name on
banners. However, the event will be community -wide, open to the public, and may
create additional revenue to the City through restaurants, businesses, and hotel
reservations.
The applicant's request to install 254 private banners will exceed the 100 - banner limit
and the single banner per pole concept allowed per City Council Policy L -16. In the
past, similar requests for this event have been approved by City Council and there have
been no reported public complaints.
Should the City Council elect to approve the installation of 254 private banners in the
Fashion Island area for 30 days, staff recommends the following conditions of approval:
1. No banners shall be installed on traffic signal poles.
2. On Newport Center Drive (from East Coast Highway) and Newport Center Drive
East/West (Ring Road) the locations shall be limited to the center median. Two
banners will be installed per each pole.
3. The applicant must provide on -going maintenance of the banners and brackets.
4. The applicant must sign a "Hold Harmless Statement" requiring maintenance of the
" banners /brackets and indemnification and hold harmless for any liability associated
with the banners /brackets.
5. The applicant must maintain a minimum of $1,000,000 in liability insurance from a
company with a Best's Key Rating Guide parameter of "A" or better, and a financial
size category of "VIII" or higher.
6. Issuance of an Encroachment Permit by the Public Works Department.
7. The banners shall conform to City Council Policy L -16 with the exception of the
number of banners, advertisement of sponsor, open to the public free of charge,
and co- sponsor by the City.
8. All banners and brackets shall be removed by the end of the approved time unless
otherwise approved by the conditions stated in the Encroachment Permit.
9. All banners and brackets shall comply with the Encroachment Permit conditions.
Taste of Newport Banners — Approval of Encroachment Permit Number
August 8, 2006
Page 3
10. If needed, the City may require removal of some of the banners to allow other
organizations to install banners at the same location and during the same time
period.
11. A minimum of two 5 -inch wide half - circle wind slits per banner are required to
minimize the wind load.
12. The printed font of the sponsor, Wells Fargo, shall be the same size or smaller than
the Taste of Newport.
13. A Caltrans Standard Encroachment Permit shall be obtained for banners on
Caltrans right -of -way.
Environmental Review:
Staff determined that the project is exempt from the California Environmental Quality
Act (CEQA) pursuant to Section 15378 of the Guidelines. This action is not considered
to be a project as defined by CEQA.
Funding Availability:
No City funds will be required. The NBCC will pay all costs associated with the
installation and removal of the banners.
Prepared by:
David Keely, P
Associate Civil Engineer
Attachment: Banner Exhibit
Submitted by:
ateWe,g9r. Badum
PublidWorks Director
TASTE OF NEWPORT
BANNER LOCATION DESCRIPTIONS
TYPE 1 --128
(28 "x72" Multi color digital banners with wind slits; design includes event name,
event web page and event dates.)
San Joaquin -14 Chamber,
Moving on San Joaquin Hills starting at Jamboree and ending at MacArthur down the grass median (page 1)
Jamboree- 11 Chamber,
Moving on Jamboree starting at San Joaquin and ending at PCH on the west side (page 2)
Jamboree -13 Chamber, ,
Moving on Jamboree beginning at PCH and ending at San Joaquin Hills on the east side (page 3)
17"' Street- 5 Chamber,
Moving on 1716 Street starting at Dover and ending at Newport Blvd. (page 4)
MacArthur - 11 Chamber,
Moving on MacArthur Blvd. starting at PCH and ending at San Joaquin Hills. (page 5)
MacArthur -11 Chamber,
Moving on MacArthur Blvd. starting at San Joaquin Hills and ending at PCH (page 6)
Newport Blvd.-7 Chamber
(7 Chamber banners and 8 City banners of the 15 banners in this location fall within CAL Trans
jurisdiction) Moving on Newport Blvd. starting at Hoag Rd. and ending at 32m Street (page 7)
Newport Blvd. -8 chamber,
(8 Chamber banners and 8 City banners of the 16 banners in this location fall with In CAL Trans
jurisdiction) Moving on Newport Blvd. starting at 32nd Street and ending at Hoag Rd. (page 8)
PCH- 25 Chamber,
(13 Chamber banners and 14 City banners of the 52 banners in this location fall within CAL Trans
jurisdiction) Moving on PCH starting at MacArthur Blvd. and ending at Bay Shore Dr. /Dover (page 9)
PCH- 23 Chamber,
(12Chamber banners and 13 City banners of the 49 banners in this location fall within CAL Trans
jurisdiction) Moving on PCH starting at Bay Shore DrJDover and ending at MacArthur Blvd. (page 10)
TYPE 2— 126
(5.5'x 2.5' Blue Triangular shaped banners with Wells Fargo Name)
Newport Center Drive 126 on the center grass median around Fashion Island (50 poles), with the remaining 26
banners to hang on the part of Newport Center leading toward PCH (13 poles)
SEPTEMBER
15 -17
SEPTEMBER
15 -17
CD
CD
CD
�
m
CD
0
O
W
O
0
7
I
o
h
o
z
CD
°
z
3
CD
CD
3
G
3
m
0
r+
0
r+
0
r+
SEPTEMBER
SEPTEMBER
15 -17
15
-17
SEPTEMBER
15 -17
SEPTEMBER
15 -17
CD
CD
En
CD
CD
O
0
0
7
I
o
h
CD
CD
3
3
0
r+
0
r+
SEPTEMBER
15 -17
SEPTEMBER
15 -17
I
■
EEC
y1v
m