HomeMy WebLinkAbout04 - Display of Promotional Temporary BannersCITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 4
January 12, 2010
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Planning Department
Leigh M. De Santis, Economic Development Administrator
949- 644 -3207, Idesantis @newportbeachca.gov
SUBJECT: A Temporary Extension of the Length of Time Permitted for the
Display of Promotional Temporary Banners
ISSUE:
The Economic Development Committee (EDC) is recommending that the temporary
relaxation of the zoning standard regulating the length of time that promotional
temporary banners are permitted, which was adopted for 2009 as a way of assisting
businesses during difficult economic times, be extended through 2010.
RECOMMENDATION:
Adopt the attached Resolution allowing businesses to display promotional temporary
banners for 120 days per calendar year through December 31, 2010.
DISCUSSION:
Background:
Section 20.67.090 of the Municipal Code allows banners up to four times per year, not
to exceed 60 days total per year. In October of 2008 the City Council, at the
recommendation of the EDC, voted to double the allotted frequency and allotted days
through December 31, 2009, that is, to increase the length of display up to 8 times per
year not to exceed 120 days total per year.
The program was well received by the business community. They appreciated that the
City was providing additional support to the business community during this economic
downturn. The Newport Beach Chamber of Commerce reports that it received
favorable comments on the program. The members of the EDC report that they did not
notice or perceive any cluttering of the visual landscape because of the program.
Promotional Temporary Banners
January 12, 2010
Page 2
Planning Department reports that a number of businesses did take advantage of the
extra time and that they have already received one inquiry about 2010.
With the economy showing only mixed signs that a weak recovery may be starting, the
Economic Development Committee voted unanimously at their December 16, 2009
meeting to recommend to the City Council that they extend the relaxation for one year
through December 31, 2010.
The attached Resolution would enact the temporary doubling of duration of the display
of promotional temporary banners through December 31, 2010.
Environmental Review:
The temporary regulation is statutorily exempt from environmental review under Section
15061(b)(3)(General Rule) of the CEQA Guidelines, as it does not have the potential for
causing a significant impact on the environment. The temporary regulation also
qualifies for an exemption under City Council Policy K -3, in the category of minor
changes to the Municipal Code that do not authorize physical development.
Prepared by:
L igh . De Santis,
Economic Development Administrator
Attachments: Resolution 2010-
Submitted by:
Sharon Z. Wood.
Assistant City Mari4er
RESOLUTION NO. 2010-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT
BEACH ADOPTING TEMPORARY STANDARDS FOR THE DISPLAY OF
PROMOTIONAL TEMPORARY BANNERS.
WHEREAS, the City Council established the Economic Development Committee
to advise it on economic issues affecting the City of Newport Beach;
WHEREAS, the Economic Development Committee, in its discussions regarding
how the City might assist business during the current economic downturn,
recommended a temporary extension to the length of time businesses are
permitted to display promotional temporary banners;
WHEREAS, the City Council wishes to cooperate with and support local
businesses during difficult economic times, and is willing to relax a zoning
standard for a limited period of time;
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of
Newport Beach hereby adopts temporary standards for the display of
promotional temporary banners, as follows:
Section 1: Temporary Suspension of Standard
Zoning Code Section 20.67.090 (A.)Table 2, Duration of Promotional Temporary
Banners: "Up to four (4) times per year, not to exceed sixty (60) days total per
year' is suspended.
Section 2: Establishment of Temporary Standard
Zoning Code Section 20.67.090 (A.)Table 2, Duration of Promotional Temporary
Banners: "Up to eight (8) times per year, not to exceed one hundred twenty (120)
days total per year" is substituted.
Section 3: All Other Standards
All other standards relating to the use, number, placement, maximum area,
maximum height and permitting of temporary promotional banners shall remain in
full force and effect.
Section 4: Expiration of Temporary Standard
Effective January 1, 2011, Zoning Code Section 20.67.090 (A.) shall return to the
provisions in effect prior to the adoption of this Resolution, unless the City
Council amends this section of the Municipal Code prior to that date.
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ADOPTED this day of January, 2010.
ATTEST:
CITY CLERK
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MAYOR