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Home My WebLink AboutSS3 - Directional & Wayfinding Sign ProgramStudy Session Item No. SS3 August 10, 2010 City of Newport Beach Directional & Wayfinding Sign Program City Council Study Session August 10, 2010 Background In 1997, the City of Newport Beach and the Newport Beach Conference and Visitors Bureau commissioned a study to determine the current transient occupancy tax revenue generated within the City and identify areas of potential growth (e.g. a conference and convention center). The PKF report did not recommend pursuing a convention center as the most cost effective manner of achieving the desired objective of increasing TOT revenues, but did recommend the City take steps towards becoming a more visitor - friendly community. Excerpt from PKF report, specifically addressing signage: "Newport Beach has 'Tourist Info'signs along its access corridors. However, signs directing tourists to specific attractions and neighborhoods, such as Corona del Mar, could be enhanced to increase awareness of tourist activities and to create a friendly and inviting atmosphere. " Background Due to the diffusion and lack of a critical mass that exists within Newport Beach, the PKF report identified seven major activity nodes for the City to enhance and link. Those hubs of activity included new areas to develop and areas to be enhanced. New Areas to Develop Marina Park Pelican Hill The report further stated the following: Areas to be Enhanced Mariners Mile/ PCH Corona del Mar Fashion Island Balboa Island Balboa Peninsula/ Pier "Travel between the major nodes must be facilitated in order to assist tourists with their desire to fully absorb the tourism product developed by the City of Newport Beach." Both the EDC and the CVB's primary recommendation in moving forward with the suggestions included in the PKF study was to pursue a citywide wayfinding program. Wayfinding: What Is It? "Wayfinding" is defined as "a system of elements that helps people find their way safely and comfortably through complex physical environments." Purpose: — assist residents, visitors and employees alike to navigate to and from destinations; — enhance the City image as an accessible, attractive and active destination through distinctive, helpful graphics; — simplify traffic patterns by guiding drivers into, through, and out of the City along the most convenient routes; — help drivers locate and identify parking convenient to their final destination; and "clean up" the City's existing signage by redesign and /or removal wherever possible and practical. Citywide Directional Sign • Directional Signs Program •City Gateway Entry Signs • District Identification Signs Timeline • Nov '01: City Council meeting to provide overview of initial scope of project and budgetary considerations • March '02: City Council approval of PSA with Hunt Design • March — July '02: Conceptual design development, inclusive of subcommittee and stakeholder meetings • July '02: Early conceptual designs approved by City Council • 2002 -2003: Design refinement; Developed, installed, and revised mock -up directional signage at five locations around the City • Jan '04: City Hall sign development — based on City gateway sign design and pilot project for that design • March '04: City Hall sign installation Mock Up Installation: Directional Signs Timeline • May'04 : Review locations for directional signage pilot program — "Mixmaster" area • June '04 - Feb '05: Pilot Program — engineering/ wind load research and resolution of sign size and mounting height • June '05: Installation of 14 -sign pilot project on Balboa Peninsula • Nov'05: City Council Study Session to review project; Council direction to research additional arrow options, enlarge text, and bring back to Council • June— Aug'06: Installation of (two) 4 -sign pilot projects in Council Districts 3 and 6 to review arrow options and larger text size • Sept'06: City Council approved final designs • June'07: Award of Phase I contract for installation of gateway signs • Jan '08: Completion of Phase I contract City Gateway Sign Locations • Facing eastbound traffic on West Coast Highway east of Santa Ana River (replaced existing City wall sign) • Facing westbound traffic in Bonita Canyon Drive raised median south of SR -73 (installed new City monument sign) • Facing southbound traffic in Jamboree Road raised median south of Birch Street (replaced existing City monument sign) • Facing southbound traffic in MacArthur Boulevard raised median south of Bison Avenue (installed new City monument sign) • Newport Coast Community Center (installed new City monument sign) City Gateway Sign Locations • Facing eastbound traffic in East Coast Highway raised median east of MacArthur Boulevard (replaced existing Corona Del Mar District Sign) • Facing westbound traffic in East Coast Highway right of way (installed new Corona Del Mar District Sign) • Facing southbound traffic in Newport Boulevard raised median south of Industrial Way (replaced existing City monument sign) • Facing westbound traffic in West Coast Highway at Dover Drive traffic island (replaced existing Mariner's Mile District Sign) • Facing eastbound traffic in West Coast Highway at Newport Boulevard northbound ramp traffic island (replaced existing Mariner's Mile District Sign) Gateway Signs: Before & After Gateway Signs: Before & After Timeline • May'08: Amended contract with Hunt Design for design work related to "Phase 2" implementation of Wayfinding Program • June - Nov '08: Directional sign package refinement, including identification of all directional sign locations • Jan '09: • Feb '10: • Apr '10: • May'10: BID package prepared, pulled due to budget reductions Submission for FY 10 -11 CIP Budget Request ($300,000) for fabrication /installation of directional signage citywide Presentation of Wayfinding Program history & status to EDC Recommendation that City Council fully fund the wayfinding program in the FY2010 -2011 budget and install the signs citywide within 3 months, or as soon as possible. City Council authorized the Marine Avenue BID to pay for the installation of 3 Balboa Island wayfinding signs prior to comprehensive installation by the City. Reference Grid City of Newport Beach / Ff y' 4.=,2 - i H., m,2 � 2 �5 4 -2 1 , 11 I ` A. F •' 69 signs in total RIS . .- •'. .., I��' Oil ` (�: A. F •' 69 signs in total LOCATION RAN - ODAONANT KM HUNT DL,Ib Ii 4w�f....e.rmc.fq ni +4r • •x ni'Mx rii¢q n H a NEW WWAMNDING DIRECTIONAL SIGNAGE gTYRIEWPORISEAfII N6W5 rwcAaamwnc+rt �• V.Ii o r NN�IYONO L LOCATION ELEVATION V4' -110' LOCATION ELEI'.4TIO11 F4' =P 0' Cost Summary $ 82,500 Development of directional & wayfinding signage program $240,896 Fabrication and installation of gateway signs $ 13,850 Out of sequence design development, directional sign mock -ups 21,607 Phase II design and programming ($35,332 left encumbered) $358,853 TOTAL INVESTED TO DATE $300,000 Original FY10 -11 CIP Budget Request to complete Phase II Included 20% contingency $217,525 REVISED Engineer's Estimate - Reduced contingency to 10% ($15,000) Available in encumbered funds for Hunt Design construction admin. $202,525 NEEDED TO COMPLETE PHASE II ($20,332) Unused funds from Phase II contract encumbrance $182,193 $185,000 FY10 -11 CIP BUDGET REQUEST