HomeMy WebLinkAbout06 - Taste of Newport BannersCITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 6
August 26, 2003
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Public Works Department
David Keely, Associate Engineer
949 - 644 -3311
d keely @city. newport- beach. ca. us
SUBJECT: APPROVAL OF TASTE OF NEWPORT BANNERS — ENCROACHMENT
PERMIT N2003 -0285
RECOMMENDATION:
Conditionally approve the request of the Newport Harbor Area Chamber of Commerce
for the installation of 217 banners, from August 27, 2003 to September 23, 2003, for the
annual Taste of Newport. Installation shall be along Jamboree Road, MacArthur
Boulevard, Westcliff Drive, San Joaquin Hills Road, Newport Center Drive East/West
and Newport Center Drive.
DISCUSSION:
The Newport Harbor Area Chamber of Commerce ( NHACC) has requested that 217
private banners be installed from August 27, 2003, through September 23, 2003, mostly
in the Fashion Island area for the 15`h annual Taste of Newport. The banners will be
mounted on street light poles in the public right -of -way along Jamboree Road (35
banners), Newport Center Drive East/West (100 banners), Newport Center Drive (26
banners), Westcliff Drive (9 banners), MacArthur Boulevard (34 banners) and San
Joaquin Hills Road (13 banners). See attached Exhibit. Additional banners will be
installed in Caltrans right -of -way on Newport Boulevard (22 banners) and on Coast
Highway (42 banners). Staff will prepare the required Caltrans Standard Encroachment
Permit application.
On the weekend of September 19 through 21, 2003, NHACC will host the 15" Annual
Taste of Newport — a dining and entertainment celebration highlighting the many
restaurants in Newport Beach. The Chamber reports that over 65,000 people attend
the Taste of Newport events. Attendees pay a $15 admission charge to enter the event
and will, if interested, purchase scrip to receive food and drink from participating
restaurants and caterers.
For the thirteenth consecutive year the Costa Mesa based Times Orange County, will
be the co- sponsor and underwriter of Taste of Newport. To recognize the newspaper's
SUBJECT: Approval of Taste Of Newport Banners - Encroachment Permit Number N2003 -0285
August 26. 2003
Page 2
role, the Chamber has designed a 2 -foot by 6 -foot banner that includes the Times logo
on the top of the banner.
The event is not co- sponsored by the City of Newport Beach, is not free to the public,
and does not exclude advertisement of the sponsor (Times) as required per City
Council Policy L -16. Council Policy L -16 prohibits the use of a commercial sponsor's
name on the banner. However, the event will be community -wide, open to the public,
and may create additional revenue to the City through restaurants, businesses, and
hotel reservations.
The applicant's request to install 217 private banners will exceed the 100 - banner limit
and the single banner per pole concept allowed per City Council Policy L -16. In the
past, similar requests for this event have been approved by City Council and there have
been no reported public complaints.
Should the City Council elect to approve the installation of 217 private banners in the
Fashion Island area for 28 days, staff recommends the following conditions of approval:
1. No banners shall be installed on traffic signal poles.
2. On Newport Center Drive (from East Coast Highway) and Newport Center Drive
East/West (Ring Road) the locations shall be limited to the center median. Two
banners will be installed per each pole.
3. The applicant must provide on -going maintenance of the banners and brackets.
4. The applicant must sign a "Hold Harmless Statement" requiring maintenance of the
banners /brackets and indemnification and hold harmless for any liability associated
with the banners /brackets.
5. The applicant must maintain a minimum of $1,000,000 in liability insurance from a
company with a Best's Key Rating Guide parameter of "A" or better, and a financial
size category of "VIII" or higher.
6. Issuance of an Encroachment Permit by the Public Works Department
(Encroachment Permit No N2003- 0285).
7. The banners shall conform to City Council Policy L -16 with the exception of the
number of banners, advertisement of sponsor, open to the public free of charge, and
co- sponsor by the City.
8. All banners and brackets shall be removed by the end of the approved time unless
otherwise approved by the conditions stated in the Encroachment Permit.
9. All banners and brackets shall comply with the Encroachment Permit conditions.
SUBJECT: Approval of Taste Of Newport Banners - Encroachment Permit Number N2003 -0285
August 26, 2003
Page 3
10. If needed, the City may require removal of some of the banners to allow other
organizations to install banners at the same location and during the same time
period.
11. A minimum of two 5 -inch wide half - circle wind slits per banner are required to
minimize the wind load.
12. The printed font of the sponsor, Times, shall be the same size or smaller than the
Taste of Newport.
Environmental Review:
Staff determined that the project is exempt from the California Environmental Quality
Act (CEQA) pursuant to Section 15301 of the Guidelines. This exemption covers the
minor alteration of existing public facilities with negligible or no expansion of the
facilities in areas that are not environmentally sensitive.
Funding Availability:
No City funds will be required. The NHACC will pay all costs associated with the
installation and removal of the banners.
by:
Submitted by:
David Keely Stephen G. Badum
Associate Engineer Public Works Director
Attachment: Banner Exhibit
BANNER LOCATIONS
TYPE 1
San Joaquin- 13 (13 blue vinyl banners with old Times logo)
Moving on San Joaquin Hills starting at Jamboree and ending at MacArthur down
the grass median
Jamboree- 16 (16 blue vinyl banners with old Times logo)
Moving on Jamboree starting at San Joaquin and ending at PCH on the west
side
Jamboree -19 (16 blue vinyl banners with old Times logo)
Moving on Jamboree beginning at PCH and ending at San Joaquin Hills on the
east side
17th Street- 9 (9 blue vinyl banners with old Times logo)
Moving on 17th Street starting at Dover and ending at Newport Blvd.
TYPE 2
MacArthur- 17 (17 blue vinyl banners with new Times Logo)
Moving on MacArthur Blvd. starting at PCH and ending at San Joaquin Hills.
MacArthur- 17 (17 blue vinyl banners with new Times Logo)
Moving on MacArthur Blvd. starting at San Joaquin Hills and ending at PCH
TYPE 3
CAL TRANS LOCATIONS
Newport Blvd. -11 (11 purple banners no logo)
Moving on Newport Blvd. starting at Hoag Rd. and ending at 32 "d Street
Newport Blvd. -11 (11 purple banners no logo)
Moving on Newport Blvd. starting at 32nd Street and ending at Hoag Rd.
PCH- 22 (22 purple banners no logo)
Moving on PCH starting at MacArthur Blvd. and ending at Bay Shore Dr. /Dover
PCH- 20 (20 purple banners no logo)
Moving on PCH starting at Bay Shore Dr. /Dover and ending at MacArthur Blvd.
TYPE 4
Newport Center Drive 126 (100 blue banners with Times Logo to hang on the
center grass median around Fashion Island (50 poles), with the remaining 26
banners to hang on the part of Newport Center leading toward PCH (13 poles)
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