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HomeMy WebLinkAbout11 - Sponsorship Request from Balboa Theater Foundation.pdf�EW `Rr CITY OF NEWPORT BEACH City Council Staff Report Agenda Item No. 11 September 11, 2012 TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: City Manager's Office Dave Kiff, City Manager 949 - 644 -3002, dkiff @newportbeachca.gov PREPARED BY: Laura Detweiler. Recreation & Senior Services Director APPROVED: 01 V,/�\ TITLE: Sponsorship Request from Balboa Theater Foundation ABSTRACT: On October 25, 2011 the City Council approved the concept of a Balboa Beach Music Festival and asked staff to work with the Balboa Performing Arts Theater Foundation ( "Foundation ") to plan it. In August, we received a letter from the Foundation's director requesting sponsorship of the Festival (Attachment A). RECOMMENDATION: Authorize the Mayor to execute a sponsorship agreement with the Foundation for $20,000 as a "Producing Sponsor." FUNDING REQUIREMENTS: The current adopted budget includes sufficient funding for this purchase. It will be expensed to the City Council's 8080 account. DISCUSSION: The City of Newport Beach owns the land and building housing the now - closed Balboa Theater. A grass -roots non - profit group — the Balboa Performing Arts Theater Foundation — is tasked with raising funds to pay for the Theater's renovation and later management and operation. As part of the Foundation's fundraising effort, the Foundation has planned a "Balboa Beach Music Festival" for Saturday, October 13, 2012 at Peninsula Park located Sponsorship Request from Balboa Theater Foundation September 11, 2012 Page 2 adjacent to the Balboa Pier. Staff has been working closely with the Foundation and The Producing Group (the contractor organizing the event on behalf of the Theater) over the past year to discuss and refine the Festival. As noted, it will take place on Peninsula Park and the A and B Street parking lots. The park and parking lots are planned to be fenced and contain an entertainment stage and areas for food, vendors, VIP and portable restrooms as illustrated in Attachment B. Entrance fees ranging from $45 to $200 will be charged for the event scheduled from 1 pm -10pm. Approximately 10 bands are scheduled throughout the day — the goal is to attract up to 5,000 participants and target demographic ages of 35 and up with genres such as 80s pop, Surf Pop, Indie Rock, and Classic Adult Contemporary. Additionally, staff has continued to work with the Producing Group to address and mitigate challenges through the planning process which include offsite parking options, noise generated from amplified sound, traffic control and the selling of alcohol. Noise impacts to the nearby residents would be unavoidable due to their close proximity to the park. However, the event organizer plans to work closely with residents to notify them well in advance and direct the sound system out towards the ocean to minimize impacts as best possible. The event organizer also understands that they would be responsible for all related permit, lot closure revenue loss, and City staffing costs estimated to be approximately $20,000. The Foundation has asked for sponsorship Sponsor' level and its stated benefits are benefits are listed as: • City name featured in all schedules. in the same amount. The "Producing outlined in Attachment C. In brief the • Large tent dedicated to promote City Programming. • Recognition as Presenting Sponsor on all marketing materials. This sponsorship request did not go through the FY 2012 -13 Special Event Advisory Committee (SEAC) process, but that same process is likely to be revised soon. ENVIRONMENTAL REVIEW: Staff recommends the City Council find this action is not subject to the California Environmental Quality Act ( "CEQA ") pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly. Sponsorship Request from Balboa Theater Foundation September 11, 2012 Page 3 The agenda item has been noticed according to the Brown Act (72 hours in advance of the meeting at which the City Council considers the item). Submitted by: D. Dave Kiff City Manager Attachments: A. Letter from Craig Smith dated 8/15/12 B. Site Map C. Sponsorship Package Attachment A BAIBOA KIORA % AB THEATER I NDATION mUSI( 0 R8 (E•IHEREER•fIEIN•EDQ(AI10N August 15, 2012 Yours truly, Craig B. Smith, Director Balboa Performing Arts Theater Foundation Ms. Laura Detweiler City of Newport Beach 3300 Newport Blvd. Newport Beach, CA 92663 Dear Laura: As you know the Balboa Theater is planning a Beach Music Festival to be held on the beach near the Balboa Pier on Saturday, October 13, 2012, from 1:00 P.M. to 10:00 P.M. The beach festival program will include four major headline artist performing groups taking part in a beach front concert, along with 5 or 6 emerging artists. Targeted attendance is 4,000 general admission and 500 VIPs who would receive special treatment in a tent set up for that purpose. The Balboa Village Business Improvement District is a sponsor and special programs are planned for all local businesses, including opportunities for vendor booths at the Board of Directors venue and a walking map of Balboa Village and other incentives to encourage attendees to patronize local businesses. Escctuive Cammlttee The event will be sponsored by the Balboa Theater and organized, managed, and Todd Pennington Chair produced by The Producing Group LLC., a firm experienced in putting on such events. On Craig B. smith, PhD September 3, 2011, The Producing Group organized and staged "Shore Jam," a multi -band Seerem viCFO concert held in Long Beach on the grassy park area adjacent to the Queen Mary. It was Posno PhD Vice Chair, Board Governance Vice B attended by 5,700 people and was a financial success with no incidents. The Producing Janet Ray Group staff has experience staging concerts, theater, and other performing arts at venues Vice Chair, Development such as the Mark Taper Forum; Circle Repertory Theater, NY; the Pacific Amphitheater Sen. Marian Bergeson (Ret) Summer Concert Series, Costa Mesa; LA County Museum of Art, and others. Key personnel Government Liaison include John Sullivan and Chris Ricci. The Producing Group will assume responsibility for Ma`n'e Burress security, site clean -up, and development of traffic and parking management plans to mitigate Design Oversight Catherine Ennui any issues of concern to local businesses and residents. Evelyn Han The Balboa Performing Arts Theater Foundation views the Balboa Beach Music Festival as an important step in the City's program to hasten the economic revitalization of Seth Siegel Kay Mortenson historic Balboa Village. Besides assisting local merchants and calling attention to the Capital Campaign Newport Nautical Museum's new "ExplorOcean" project and other new initiatives in the Emeritus Board area, the Festival will raise money to rebuild the Balboa Theater. Ronald Beers We would like to invite the City of Newport Beach to become a producing sponsor at The Hon. Steve Bromberg $20,000 for this event. A description of the Music test details and sponsorship benefits are Nancy Gardner Stan Sauce outlined in the attached prospectus. Our thought is to dedicate a special tent to the City of Darns Pettit Newport, where, in combination with Visit Newport, the City could highlight programs of Bill wren special interest, such as the Recreation and Senior Services Department offerings, the Oasis Yar on Telem Yar Socorro Vasquez Senior Center, the new City Hall, and special programs such as the Fire Department's CERT Andy Youngquitt program. We would also suggest preparing and distributing a "Visit Newport Beach" hospitality package to concert attendees. We would be pleased to work with City staff to develop a meaningful program that would support the City's economic revitalization efforts. Yours truly, Craig B. Smith, Director Balboa Performing Arts Theater Foundation VP e Inak A • !4 S Attachment B v Qb 1 4 VIP AREA GOLDEN CIRCLE AREA GENERAL ADMISSION AREA GEN GENERATOR L LIGHT TOWER ID ID CHECK AREA/FIRST AID TICKET TICKET BOX OFFICE 10 X 10 CANOPY TENTS DUMPSTFR Attachment C Balboa Beach Fest! A BENEFIT FOR HIM DERfUMA 011 Whilk [HONDA RN Ill V) I (•DRR(t•IHIAItR•IIIIR•tDY(01I9H Board of Directors Todd Pennington, Chair Craig B. Smith, PhD, Secretary/CFO Judith Posnikoff, PhD, Vice Chair Janet Ray, Vice Chair Sen. Marian Bergeson (Ret.) Marnie Burress Catherine Emmi Evelyn Hart Jo King Jerry Mandel Kay Mortenson Seth Siegel Emeritus Board Ronald Baers The Hon. Steve Bromberg Nancy Gardner Dayna Pettit Bill Wren Yaron Telem Socorro Vasquez Andy Youngquist Sponsorship Request from Balboa Theater Foundation September 11, 2012 Page 7 BALBOA PEREORMIH6 ARTS THEATER F0HDATION AIUSI (•DAN(I- IHIAIIR•EIIAI•EDV(AI10N With the recent approval of construction documents and the issuance of building permits by the City of Newport Beach, The Balboa Performing Arts Theater Foundation has launched the final phase of its fundraising efforts to begin construction on this historic Newport landmark. Help us launch the final phase of fundraising for the Theater at the Balboa Beach Festival. The Balboa Theater is the Anchor for Revitalizing Balboa Village Sponsorship Request from Balboa Theater Foundation September 11, 2012 Page 8 Balboa Beach Festival Highlights What? Sponsorship Request from Balboa Theater Foundation September 11, 2012 Page 9 Lvv: ;tirarx. Lc�caticai�. Lcx-aatiorit The Festival site, adjacent to the sand in Peninsula Park, will provide the City of Newport Beach with an excellent opportunity to inform the community about recreation and senior programs as well as new (Oasis Center) and planned (Marina Park, City Hall) facilities. ,A .. A -7�I t v VIP AR WLIXNCIRCL MF Gfl1ERPL •DMSS�QN /�RFA Sponsorship Request from Balboa Theater Foundation September 11, 2012 Page 10 _ .._... . ..... in all Festival schedules and on a large tent dedicated to promote City programs. Specific City programs, such as the Recreation and Senior Services Department offerings, the Oasis Senior Center, the new City Hall, and special programs such as the Fire Department's CERT program, or important messages about the City, can be displayed. -The Producing Group will work with the City to design promotional materials that highlight the City's name and logo and specified departments. Recognition will be given in digital and print communications, including flyers, brochures and on the Festival's web site. -There are significant opportunities for custom skims, banners, booths and displays prominently placed within the Festival grounds to introduce City services.