HomeMy WebLinkAbout(1993, 03/22) - F-28 - Adopted (Economic Development Policy) - combining G-1ECONOMIC DEVELOPMENT POLICY
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The City Council recognizes that the City's ability to deliver quality
municipal services is dependent on adequate tax revenues derived primarily
from the property and businesses located within the City. Healthy,
thriving businesses not only increase sales and bed taxes, but also
enhance the value of commercial property and hence property taxes.
Residential property values also increase commensurate with employment
opportunities. The City Council seeks to promote economic activity within
the City to increase the revenues available to provide municipal services.
The goal of the City Council is to balance the needs for Economic
development with other City policies and ordinances relating to health and
safety, environmental protection, and infrastructure maintenance,
Consistent with this goal, the City Manager under the general direction of
the City Council Ad Hoc Economic Development Committee shall insure that
appropriate City departments conduct the following activities.
Data and Analysis
Data shall be compiled and analysis conducted to:
Identify those businesses and activities which comply with other
City plans and policies and which also generate substantial
municipal revenues.
Identify, where possible, specific addresses and owners of
businesses and economic activities which generate municipal
revenues.
Estimate taxes, fees and other municipal revenues from various land
use categories including residential densities.
Display geographic distributions of revenue generators within
certain areas and retail centers within the City.
Maintain a fiscal impact analysis system to assess the fiscal impact
of land use conversions and development.
Estimate the time required to issue various permits, entitlements
and licenses within the City.
Assess cost /revenue aspects of tourism within the City.
Assess potential of City property and assets to promote those
businesses and activities that generate municipal revenues.
Provide, when necessary, assistance to the City Council and City
staff to accomplish the purposes of this Policy.
Provide an overview of City revenues and expenditures to enable the
public to critique the City's budget practices.
Regulatory and Land Use Actions
Based upon the data and analysis referenced above, all major planning,
development, zoning, regulatory and permitting decisions made by the City
shall include a review of the economic implications of such action.
Toward that end, the following shall be accomplished.
Major development projects, and General Plan Amendments shall
include an economic development component.
ECONOMIC DEVELOPMENT POLICY - Page 2
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All major zoning, subdivision and development permits considered by
the City Council or Planning Commission shall be accompanied by an
economic analysis describing the cost and revenues to the City
associated with the actions. Land use conversions shall be
accompanied by a before and after cost /revenue analysis.
Cost estimates of City imposed conditions on development projects
that are provided by project sponsors shall be reviewed by the City
Council or Planning Commission at the time such conditions are
considered.
All amendments proposed by the City to building, construction and
utility codes /regulations shall be accompanied by an analysis of the
costs associated with compliance with such amendments.
Project proposals shall be evaluated as early as possible in the
permitting process to determine their potential to generate
substantial municipal revenues and to determine what measures, if
any, may be employed to fast track the proposal.
Business Relations and Marketinz
It is the policy of the City Council that developers, business persons and
other private individuals shall be consulted on the economic cost of
various decisions made by the City. Further, the City Council desires
that efforts be made to attract and retain those businesses and economic
activities which serve to increase municipal revenues in a manner
consistent with other City plans and policies. To further this policy, •
the following shall be accomplished.
City representatives shall meet periodically with the various
Chambers of Commerce, business groups and individual business owners
to assess the economic impacts of City regulations, to explore areas
of financial mutual interest and to provide, where possible, City
assistance to retain in the City those businesses which generate
municipal revenues.
The City shall provide a forum for groups and individuals seeking
relief from City regulatory actions as a means to increase
profitability.
The City shall consider the appointment of a staff economic
development coordinator who may also serve as a business development
facilitator or a project ombudsman.
The City shall consider actions to assist priority economic
development projects and obtain approvals from other regulatory
agencies.
The City shall consider ordinances or other means to provide
financial incentives such as sales tax rebates to attract revenue
generating businesses and activities to the City.
The City shall consider actions to promote land use conversions and
improvements such as redevelopment, assessment districts, loan
programs, etc.
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The City shall develop a comprehensive marketing and public
relations program to attract and retain revenue generating
businesses and activities. The program shall:
a) Create and maintain a comprehensive market - related data
base(e.g., labor pool, land/housing cost, community assets,
etc.) for distribution to businesses.
b) Develop and update professional marketing materials including
advertisements, promotional brochures, City exhibits, media
kits, videos, and maps, perhaps incorporating a promotional
theme and logo in all such materials.
c) Develop a prospect response system including reception team,
tour and materials.
d) Consider a public relations plan including advertising and
editorial placement, participation in conferences and trade
shows, media campaign, direct mail and special events.
e) Encourage joint marketing efforts with outside groups such as
real estate brokers, developers, utilities, Visitors and
Convention Bureau and other economic development groups.
f) Increase local and regional business and citizen awareness of
economic development goals and activities.
Adopted - March 22, 1993