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Resolution No. 2019-46: Resolution of Intention to Renew the Corona del Mar Business <br />Improvement District, Levy Assessments in FY 2019-20, and <br />Fix the Time and Place of Public Hearing <br />June 11, 2019 <br />Page 2 <br />DISCUSSION: <br />The Corona del Mar Business Improvement District (CdM BID) was formed in 1997 <br />(Ordinance 97-24) pursuant to the Parking and Business Improvement Area Law of 1989 <br />(1989 Law), codified in the Streets and Highway Code Sections 36500 et seq. The CdM <br />BID was established for the purpose of financing activities and programs to benefit the <br />businesses located and operating in the area. The CdM BID territory encompasses the <br />area generally located along East Coast Highway from Hazel Drive to Avocado Avenue <br />in Corona del Mar (A boundary map is attached to the Resolution). <br />The CdM BID Board, which serves in an advisory capacity to the City Council, has <br />requested renewal of the BID for FY 2019-20. Pursuant to the 1989 Law, an annual report <br />and budget must be prepared and filed with the City Council and a public hearing <br />(scheduled for June 25) must be held prior to the BID's renewal. <br />It is important to note that during the 2018 renewal process members of the City Council <br />requested staff review the potential to reform the City's two 1989 Law BIDs (the CdM BID <br />and the Newport Beach Restaurant Association BID) under the 1994 Law. (See the <br />separate staff report for more on the NBRA BID.) For quick reference, the table below <br />highlights a few of the major differences between the two types of BIDs. <br />Operating as a 1994 Law BID provides autonomy from the City's oversight in BID <br />management and operations and, since a majority membership vote is required, <br />validation that the members perceive a benefit of belonging to the organization. <br />9-2 <br />6. <br />1-M911 <br />Establishment <br />. City Council may establish on <br />• Members submit written <br />its own. <br />petition to form. <br />• Based on a majority member <br />• Based on a majority member <br />protest. <br />vote. <br />Management <br />. Compliance with the Ralph M. <br />• Compliance with the Ralph M. <br />Brown Act. <br />Brown Act. <br />• Annual renewal by the City <br />• Renewed every five or up to <br />Council. <br />10 years by the City Council. <br />• Compliance with all City <br />• Compliance with the City <br />policies and procedures. <br />Council approved <br />Management District Plan. <br />Governing Body <br />. City Council appointment of an <br />• City Council approves a <br />advisory board. <br />contract with a designated <br />nonprofit to serve as an <br />owners association. <br />Other <br />. More City oversight and staff <br />• More independence to <br />time to operate and manage. <br />operate and manage. <br />Operating as a 1994 Law BID provides autonomy from the City's oversight in BID <br />management and operations and, since a majority membership vote is required, <br />validation that the members perceive a benefit of belonging to the organization. <br />9-2 <br />