HomeMy WebLinkAbout04-09-1990 Ite #9-bC\, q. q-0
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THE (OIORfU1(OAS1
March 30, 1990
Jean Watt
City Council
City of Newport Beach
C/o City Hall
3300 Newport Boulevard
Newport Beach, CA 92663
Dear Jean:
Enclosed are the following items as per our contract with the
City of Newport Beach:
* Copy of our Budget for Fiscal Year 1990-91, including
* Detailed/Defined Chart of Accounts
* Budget
* Line Item Explanations
* Marketing Plan (for FY 1989-92) which provides
detailed information about the various programs
undertaken by the Bureau.
We have also enclosed a graphic overview of the "integrated"
marketing elements which visually demonstrate the dynamics of
the marketing programs being undertaken by the Bureau.
Should there be any questions, I would look forward to the
opportunity of visiting with you and/or the Council as a
whole regarding our programs. Thank you for your continued
interest and support.
Sincerely
QC;
Richard B. Gartrell
President
RBG:kp
Enclosures
NEWPORT BEACH CONFERENCE & VISITORS BUREAU
3700 Newport Boulevard, Suite 107, Newport Beach, California 92663, (714) 675-7040 FAX: (714) 675-1425
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BUDGET FY 1990-1991
(Approved March 30, 1990)
for the
NEWPORT BEACH CONFERENCE & VISITORS BUREAU
Richard B. Gartrell, President
NEWPORT BEACH CONFERENCE AND VISITORS BUREAU
BUDGET FY1990/1991
Introduction
This is a new budget format for the Bureau, but represents the
implementation of a "standard" recommended through the QACVB)
International Association of c=onvention and Visitor Bureaus.
Line items are more detailed providing for better documentation
as well as distribution of funds for various departmental
activities within the bureau. The following are definitions
of the various budget categories/classifications.
Bureaus are, by nature, "sales and marketing" organizations and
direct their efforts toward that focused objective. There are
both "direct" (e.g. direct sales, trade shows, site inspections,
etc) and "indirect" (e.g. collateral publicatons, public
relations, etc) sales efforts, each supporting the other toward
the primary objective of positively impacting the economics of
the hospitality industry and thereby the economic vibrance of
the community. This budget, therefore, supports the Bureau's
sales and marketing programs and objectives.
3/90
Newport Beach Conference
and Visitors Bureau
-continued-
Revenue Classifications and DFfinitions
400 Hotel Transient Room Ta/
Service Fee
402 Membership Investments
Public funds received under
a contract with the City of
Newport Beach, paid to the
Bureau on a scheduled
quarterly basis. Represents
a 1% service fee on trans-
ient hotel room occupancy.
Total dues rec=eived from
members.
404 Coop Advertising/Promotions Funds received from parti-
cipants in cooperative cost
sharing ventures of Bureau
projects including trade
shows, advertising and re-
lated promotional efforts.
406 Merchandise Sales
408 Service Fees
410 Event Hosting
435 Miscellaneous/other Income
420 Other Public Funds
422 Donated Services
424 Publication Sales
Revenues from sale of Bureau
merchandise.
Revenues from sale of Bureau
services and assessments to
businesses to underwrite
services such as housing,
reservations, registration
and similar projects.
Revenues from Bureau sponsor-
ed events such as trade
shows and seminars.
All ether revenue sourc=es.
Revenues received from public
entities other than the City
of Newport Beach.
Grass value of donated goods
and services which form an
integral part of Bureau
efforts.
Revenues from the sale of
Bureau publications.
-continued-
Expense Classifications and Definitions
PERSONNEL
502 Personnel
504 Personnel/Incentives
506 Personnel/Payroll Taxes
soe Personnel/Benefits
510 Personnel/Outside Services
512 Personnel/Commissions
514 Personnel/Relocation
516 Education/Training
Base salary of all Bureau
staff.
Incentives available to
Bureau staff based on sales
performance.
Taxes on staff salaries.
Staff benefits (e.g. medical,
dental, auto allowance, etc) .
Temporary services to support
bureau programming, including
registration personnel
(billed to convention) and
data entry personnel.
Commissions from, for
example, sale of advertising.
Costs related to relocation
of staff.
Costs related to professional
development of Bureau staff.
-continued-
OPERATIONS
522 Fent
524 Utilities
526 Accounting/Legal/
Professional Fees
52e Computer Consultants
530 Repair and Maintenance
532 Maintenance Contracts
534 Offic=e Supplies/Servic=es
536 Insurance
538 Local Meetings/Events/
Board Retreat
540 Equipment
Gross costs for spar=e rental
including utilities and re-
lated services.
Supplemental utility casts.
Costs -related to accounting
and audit servic=es, attorney
services including copy-
right/trademark assistance;
excludes computer
consultants.
Costs for computer con-
sultants and training.
Costs related to repair and
maintenance of office equip-
ment.
Contracts that cover casts
for repair of equipment in-
cluding maintenance of soft-
ware programs and hardware.
Costs of office supplies and
other office expenses.
Casts of insurance including
property, general liability,
casualty, banding, and D&O
liability.
Costs related to local meet-
ings and events that are
community/public= relations
along with annual board
retreat costs.
Usually capitalized, in-
cludes equipment needed for
operations (e.g. desks,
chairs, telephone systems,
conferenc=e room, etc).
-continued-
542
Equipment Lease
Costs of leases related to
equipment.
544
Depreciation
Scheduled depreciation of
equipment.
546
Donated Services
Matches "revenue" classi-
fication; goods and services
provided bureau in conjunc-
tions with programs.
548
Miscellaneous
Non -classified costs related
to Bureau operations.
551.
Operations/Contingency
Set aside amount to fund
operational programs.
552
Transportation/p=ity
Based on contractual agree-
ment with City of Newport
Reach, specified amount of
funds set aside monthly and
transferred twice annually
back to the 0-ity to support
transportation programs.
MARKETING
602 Marketing: Costs of travel and enter -
Travel -Entertainment tainment inc=luding ledging,
meals, transportation, gifts,
and other related costs.
604 Marketing: Trade Shaws Costs of trade show partici-
pation including registration
fees, booth space fees,
shipping, booth set up and
decoration.
6036 Marketing: Collateral p=osts of publications and
Publications promotional Items to inc=lude
brochures, calendars, badges,
plaques, decals, major
publications, ad specialties,
and related marketing tools.
-continued-
Goo Marketing: Printing
610 Marketing:
Advertising -Meetings
612 Marketing:
Advertising -Consumer
614 Marketing: Fam Tour/
Site Inspections
616 Marketing: Newsletter
61B Marketing: Computer -
Database Sales
620 Marketing: Telemarketing
622 Marketing: Postage/
Direct Mail
624 Marketing: Public
'el at i c ins/Medi a/Photo
Costs related to printing of
publications and other Bureau
materials (e.g. stationery).
Casts of production and
placement of advertising in
meetings market publications.
Costs of production and
placement of advertising in
consumer/leisure market
publications.
Costs of familiarization
tours and site inspections
in the local market area for
one or more persons including
travel, ledging, meals,
entertainment etc. relating
to the hosting of the Bureau
guest/client.
Production and printing of
the Bureau's newsletter.
Costs for access to computer
databases for identification
of potential c=lients (e.g.
sales leads).
Costs related to use of
telephone in identification
of prospects, qualification
of needs and solicitation of
business.
Costs related to postage, air
freight/shipping, and direct
mall programs.
Costs related to development
of media relations, photo-
grapher/photography otography and re-
public relations programs.
-continued-
626 Marketing:
Community Relations
620 Marketing: Professional
Membership/Subscriptions
630 Marketing: Research
632 Marketing: General
634 Marketing. -
Special Promotions
OTHER INCOME/EXPENSES
682 Interest Income
684 Insurance Reimbursement
688 Gain/0oss) Sales Assets
692 Federal Income Taxes
694 State Income Taxes
Costs related to sponsorship
of identified community
programs.
Costs related to maintaining_
marketing and professional
affiliations and industry
publication subscriptions.
Costs of research and pro-
fessional anal services and publi-
cations
ubli-
cations related to marketing.
Costs of non -classified
marketing activity including
unscheduled and/or
exploratory marketing
activities.
Costs related to spec=ial
promotions including
attendanc=e building acti-
vity and related special
promotions and sales
efforts.
Revenue from interest on
bank: accounts and related
interest-bearing activity.
Revenues from reimbursements
from insurance programs.
Proceed of sale in excess of
net book value on office
furniture.
Taxes resulting from profits
on merchandise, publication
and other related sales.
Same as above.
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Budget Explanations (FY1990/1991 )
1. REVENUES
400 Revenues for 9 :/9 1� unser vat i vel y estimated to increase
10 over previous fiscal year based on fourth quarter's
estimated receipts for FYB3/ 0.
402 Membership dues for past fiscal estimated at $34,000
0
with about 125 members. For FY90/91, substantive in-
creases planned in membership program including revision
of due or investment schedule.
404 Substantive increases in cooperative programs planned for
forthcoming fiscal year compared to previous efforts.
406 With the new image and logo, it is anticipated that the
Bureau will make available merchandise that carries the
logo for public= consumption. This is a common prac=tice
among bureaus too.
422 Revenue for this item will have to be collected and
manually entered into system along with expensed under
item 546.
424 There are those who wish to purchase quantities of the
Bureau's publications; this accounts for such sales
during FY 0/BI .
II. EXPENDITURES
502 Accounts for a staff of seven (7) full-time employees,
and provides a contingency for an additional staff
member (Receptionist ) during FY90/91 .
504 Based on ten percent of grass salary, held in reserve
for the development of a sales incentive program for
bureau personnel as per discussions at the Board Retreat.
500 Includes costs for coverage of staff for medical and
dental benefits, C=EO auto allowance.
-continued-
515 Includes costs for attending local seminars and programs
as well as professional development programs through the
International Association of Convention and Visitor
Bureaus.
522 Roughly estimated cin 2,500 at an effective rate of $1.50
per square foot. 57% dedicated to sales, 14% to � member-
ship and 20% to administration/finance.
525 Includes fees for attorneys (including copyright/trade
mark counsel), accounting (including audit) and a
contingency for additional professional fees.
520 Includes fees for general computer consulting/support,
and the MOST Sales program consulting fees (monthly).
532 Includes costs for maintenance contracts for MOST
software, computer hardware (estimate), IBM duplicator,
Pitney Bowles Mail Machine.
534 Estimated for FY90/91; with additional staff, perceive
that there will be increased activity and therefore in-
crease casts related to support supplies. Also includes
UNIBIND (bid presentation materials).
535 Includes general property and liability, directors and
officers liability and insurance for mail machine.
530 Includes estimates for a Beard Retreat, local meetings
(Sister City meals) and related programs.
540 Includes estimates for additional purchases such as:
slide projectors(3), screen and related equipment for
a three -tray slide presentation; board room equipment,
office equipment, and work room equipment (includes
tables, chairs, cradenzas eta-); and telephone system.
542 includes mail machine, plus contingency for computer
hardware in the event this is the final course of action
selected by the Bureau (lease with purchase clause at
end � � f lease time) .
545 Donated services will include hotel rooms, meals,
airline tickets, and other related services in support
of Bureau programs.
-continued-
550 Reserves for the Bureau, based initially on $12,000
the first year, $24,000 the second year, working toward
a three to four month operational reserve for the Bureau.
552 As per contract with City of Newport Beach, set aside of
$50,000 paid twice annually to the p=ity for its trans-
portation account.
602 Includes travel costs related to attending trade shows
and similar sales and marketing programs plus mileage
reimbursement for business travel by bureau staff.
604 Includes costs for trade show registrations.
606 Includes casts related to the development of bureau
publications such as: visitor guide (formerly member-
ship directory), rack: brochure, events calendar, and
related materials plus refinements of existing
publications.
609 Printing estimates for all bureau publications in-
cluding destination planner, visitor guide, rack
brochure, and related materials.
614 Familiarization tours and site inspections involve
bringing planners, tour operators and travel writers
to the area for a first-hand overview of its fac=ilities
and resources.
616 Six issues of the Newsletter during the fiscal, designed
to be a sales tool and serve as a dires=t mailer to
planners, tour operators and travel writers.
61S Database marketing is predic=ated on access to information
sources which profile protential clients; this includes
both the corporate database "Datacom" and the association
database "CIVET" through the IACVB plus the interfacing
software MOST.
G20 Includes costs for telephone services including the
Bureau's "BOO" number, plus a contingency.
622 Includes casts for bulk mail and daily postage.
-continued-
624
Includes costs
for public relations services, photo-
grapher and
photography
services and related support.
62G
Includes costs
for an awareness program on behalf of
the Bureau within
the City of Newport.
628
Includes casts
for professional affiliations and
publication
subscriptions.
630
Contingency
for
marketing research activities.
G32 Contingency for marketing programs and activities
not otherwise classified.
634 Contingency for special marketing promotional
programs and efforts.
# if #
MARKETING PLAN
(Revised)
Fiscal Year 1989 - 1992
for the
Newport Beach Conference and Visitors Bureau
I(L^.:
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NIWPOIDXII BIA(fl
THI-CO[ORHI-COAST
(Revised)
Fiscal Year 1989 - 1992
for the
Newport Beach Conference and Visitors Bureau
Newport Beach, California
Initially written September 1989
Reviewed/Revised October -December 1989
Approved January 1990
Introducing the
The Newport Beach Conference and Visitors Bureau is charged with
the responsibility of generating overnight stays by bringing
meetings, conferences, group business and other upscale visitors to
the area. The Bureau serves a vital marketing role in the
community's economic development, pulling together diverse elements
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of the community together thereby presenting Newport Beach in a
unified manner in various competitive marketplaces.
Founded originally in 1974, the Newport Beach Conference and
Visitors Bureau is organized as an independent 501(c)6 association.
The Bureau is overseen by a Board of Directors, and seeks industry
and community input through its committees and other liaisons. The
staff of the bureau is currently structured with a President,
National Sales Manager, Conference Sales Manager, Membership
Manager, and an Administrative Assistant. The Bureau is funded
through memberships, a transient hotel service fee, and other
cooperative and non -dues revenues, and retains a not-for-profit
status. Though small in size, it is the intentions of the Newport
Beach Conference and Visitors Bureau to bring recognition to the
Newport Beach area through its assertive and cooperative sales and
marketing efforts.
-1-
NEWF Fii�Eg�H__-=.c�IYEEF.EN�sE AIJLi--` I;,1Tg ,—B-Lj F it
Newport Beach, California
MISSION STATEMENT
The mis�on of the Newport Beach Conference and Visitors Bureau
shall be the solicitation of conferences and other related grouo
business and to engage in visitor promotions, which generates
overnight stays for the community, through the promotion of
lodging and visitor related businesses, thereby enhancing and
deveiouinq tiie economic fabric of the community.(*)
This mission shall be accomplished through the foilowinq general
pr.0graIf,
.- coves
* to develop a comprehensive sales and marketinq program
that utilizes a variety of strategies to reach carefully
identified and targeted market segments;
* to develop a program that integreates the diverse and
unique elements of the Newport Beach area into a
comprehensive and consistent image campaign;
* to provide an array of member services to meeting and tour
planners that supplement and support their interests in the
Newport Beach area, and draw on the resources of the
community;
* to provide leadership to the industry and to the community,
on behalf of the hospitality and travel industries, urginq
coordinated and cooperative programs, keeping community
leaders informed of trends and programs, generating interest
and participation among the bureau membership.
-------------------------------
-----------
(*) Taken from the Bureau's Bylaws, Revised Auqust 18, 1989.
-2-
Marketing Plan
What are Newport Beach's target markets? What kinds of
marketing strategies are the most effective in reaching these
markets? Which markets are more productive and profitable? What
kind of image exists about Newport Beach in the meetings and
leisure markets? How can the bureau capitalize on that imaq_e or
alter it positively? What kinds of resources are necessary if
Newport Beach is to establish itself as a viable competitor?
A marketing plan is in part an attempt to address these kinds of
questions as it addresses the need for a destination to establish
itself in what today has become an extremely competitive
marketplace. In today's visitor industry, the marketplace is too
competitive and the stakes too high for marketing to simply be a
stab in the dark. The monies that cities are pouring into
destination marketing means that Newport Beach must likewise make
a commitment that will maintain its market presence. What this
means is that all cities are out to draw the visitor to their area,
to capitalize on the revenue that is generated through visitor
traffic, whether that be business or leisure visitors. It is a
business enterprise that requires sophisticated marketing skills,
creative and talented bureau professionals, and sufficient funds to
sustain programs over the long term. These marketing programs mean
monies for hotels, restaurants, attractions, gasoline stations,
retail stores, with a secondary impact that spreads throughout a
community. Small businesses comprise 98% of the travel and
hospitality industry and therefore rely on the effective marketing
efforts of a bureau.
The development of a marketing plan is therefore fundamental. One
cannot chart a course without some idea of the obJectives and the
route that must be taken. So it is with this plan, to outline the
goals and strategies that will be undertaken during the coming year
on behalf of marketing Newport Beach.
Longfellow once wrote that "The talent for success is nothing more
than doing what you can do well and doing well whatever you do."
Aristotle also said "We are what we repeatedly do. Excellence,
the, is not an act, but a habit." These two quotes characterize
-3-
the renewed Newport Beach conference and visitors Bureau as it
embarks on the task of establishing Newport Beach as a viable small
meetings and visitor destination, thereby enhancing the economic
vitality of the community.
-4-
MARKETING PLAN
Sijt ation Analysis - Overview
The Newport "each area has established a bureau to aid in the
development of the area as a viable meetings destination.
Surrounding competition from communities with longer established
bureaus only heightens the awareness of the competitive nature of
the marketplace and the growinq need for marketing sophistication.
The destination, however, is unlike many others, and offers the
meeting planner a sophisticated venue with a coastal settinq. The
markets which Newport Beach addresses are also more defined in
scope and specific in interest. In essence, Newport Beach is a
"s.mga__�j meetir4jgA"" destination which is composed of both small
association and corporate meetings.
In developing a marketing plan, it is important to remember that
both of these markets have two different timelines. The small
association market tends to plan from 18-24 months in advance
whereas corporate meetings tend to be planned inside a twelve month
timeline. A general analysis of market trends indicates that
smaller meetings are growing in volume, providing therefore for the
Newport Beach area, a fertile ground upon which to base its
programs.
Critical in understanding the challenges as well as the
opportunities for the future is to recognize the low profile that
Newport Beach holds among meeting planners as to its resources.
With the growth of the small meetings market and their constant
search for exciting meeting venues, there is great potential for
Newport Beach establishing itself through its coordinated and
consistent marketing endeavors. How the Bureau "Positions"
Newport Beach coupled with the identification of profitable market
segments and productive marketing strategies will in part
influence how well Newport Beach becomes known and accepted as a
viable small meetings destination. This three-year marketinq
perspective portrays the confidence the Bureau has in the quality
of the meeting facilities as well as the support and enthusiasm
that comes from the community itself. Conrad Hilton once said,
"Enthusiasm is the vital element toward the individual success of
every man or woman." Success therefore awaits Newport Beach.
-5-
Annually, many organizations and publications attempt to capture
the nature of the meetings market and the trends that will impact
the future of marketing efforts and/or the development of
convention facilities. Among those that develop such information
are the following: American Society of Association Executives,
Meetiings and Convention, Successful Meetings, and the
International Association of Convention and Visitor Bureaus. The
IACVB does produce a convention delegate survey that has
established itself as an industry standard upon which to base
the statistical impact of convention delegates on a community.
In a recent issue of Association Management, ASAE provided some
useful insights into meeting trends that impact Newport Beach.
First, for example, an average association holds nearly 20 meetings
per year, of which educational seminars, board and executive
committee meetings comprise nearly 17 or 85% of their efforts. It
was also noted that these smaller meetings generate $12 million
more than the annual convention or 44% of the association's entire
meetings budget. Small meetings then ARE big business, especially
for NEWPORT BEACH.
Second, these smaller meetings tend to have a shorter timeline,
ranging about a year in advance; of course this will vary among
groups depending on the size and nature of the topic being
undertaken.
Third, factors that become important when selecting a site for an
educational or board meeting include: meeting rooms, sleeping
rooms, air accessibility, membership appeal (of the destination to
their membership) and overall affordability, among others.
Fourth, sites for such meetings are a little more distributed than
conventions. For example, 23% prefer downtown hotels, but 13% said
airport facilities, while 17% said suburban hotels, 12% resort
hotels, 11% conference centers and 10% university or college
campuses. Almost the same percentages apply for board meetings.
Fifth, unlike conventions and trade shows which tend to have
certain seasons in which they are held, educational meetings and
board meetings are distributed throughout the year more evenly.
This is a distinctive advantage for Newport Beach with its
year-round ambience.
when exploring the meetings market, it is quite apparent that
Newport Beach can easily draw, because of its facilities, the
smaller meeting, whether association or corporate. And because of
M
its character, depending on the image campaign developed and
related marketing strategies, should within a short period of time,
clearly establish itself as the "small meetings capitol of the
west" and through that perspective, become a more utilized
destination for the smaller meeting.
This marketing plan will suggest a diverse number of strategies
that can and should be employed in getting Newport Beach known as a
small meetings destination. The character of the selected market
will influence which one or more of the marketing strategies are
utilized to influence that specific market. Generally, marketing
strategies have to be developed and sustained for a period of time
if they are to be effective; market presence or share does not
happen following one effort, but only as a result of a coordinated,
consistent and persistent effort. This marketing plan therefore
has a three (3) year perspective in which individual markets will
Identified and targeted, and annual goals refined based on
specific program objectives.
-7-
Overall Program Goals - C
Goals are important in setting a direction and guiding behaviors.
Peter Drucker once said, "Management by objectives works if you
know the objectives. Ninety percent of the time you don't." The
following goals are established toward which to work; based on the
plans and Staffing of the bureau herein outlined, goals will be
revised annually to better reflect performance expectations. The
following are the goals viewed over a three year perspective.
Goals
-----------------------------
Tracking Criteria Year 1 Year 2 Year 3
Site Inspections
55
60
65
Outside Calls(Direct Sales
and Trade Shows)
500
550
575
Telephone Calls
3000
3200
3400
New Accounts Developed
500
500
500
Leads Generated
175
200
225
Delegates
20,000
25,000
30,000
Room-Nights(av=3 days)
60,000
75,000
90,000
Economic Impact(*)
$7.6M
$9.5M
$11.3M
Firm Bookings
60
100
150
Delegates
10,000
12,500
15,000
Room-Nights(av=3 days)
30,000
37,500
45,000
Economic Impact(*)
$3.8M
$4.7M
$5.7M
Conferences Serviced
60
70
80
-----------------------------------------
(*) Calculations based on research by the International
Association of Convention and Visitor Bureaus along with
research information provided by the Anaheim CVB.
a) Design and publish a new marketing publication that
replaces the old facilities and general imaqe pieces.
ObJect'_ve: to develop a "Destination planner" marketing
publication that protects a new and exciting
image for Newport Beach and provides meaning-
ful information upon which meeting_ and tour
planners can assess the potential of this area
as a meetings and/or tour destination.
Timeline: Data Collection January -February 1990
Development February -March 1990
Publication March -April 1990
b) Develop a series of direct-mail pieces that include an
appropriate response mechanism.
Objective: to develop a series of direct mail teasers
that can be used with targeted audiences to
solicit interest in Newport Beach as a meetings
destination. Gang for economy of printing.
Timeline: Creative Development Early 1990
Publication Spring 1990
Available Spring 1990
Markets: Medical/Health Care, Insurance, High Technology
Incentive Executives/Travel Agents
Professional (e.g. automotive, engineering)
Corporate (financial, fashion/clothing)
c) Explore the design of a member services publication that
combines both the bureau's membership and bureau services
available to meeting and tour planners and as visitor guide.
Objective: to offer meaningful services to meeting and tour
Planners; to utilize, strengthen and expand the
services and potential services of bureau members.
Timeline: Creative Development January -February 1990
Publication March -April 1990
Available April -May 1990
a) Objectives: To establish an awareness of and for Newport
Beach as a viable meetings destination amonq_
meeting planners: To contact and meet with
interested planners on their meeting require-
ments thereby generating potential bookings
and leads; to assess trade shows for value,
market coverage and productivity. Annual.
Show DatesShow Title/Market (FY89/90 only) Staff
--------------------------------------- ------
Aug 29, 89 Meetings & Convention, D.C. (Corporate) Kleine
Sep 26-28 IT&ME, Chicago (Incentive) Kleine
B. Allen
P. Ailes
Oct 24 Meetings & Convention, L.A. (Corporate) Kleine
Gartrell
Nov 9 S.F./Bay Area SAE, S.F. (No Cal Assn) Kleine
Dec
5
Sacramento SAE (State Assn)
Kleine
10-13
MPI, Long Beach (Corporate/Sm Mtg)
Kleine
Gartrell
Jan
6-9,90
PCMA, New Orleans (Medical/Health Care)
Gartrell
Kleine
Feb
8
IACVB's Destination Showcase, D.C.(Assn)
Gartrell
Kleine
22-23
Meetings West, L.A. (Corporate)
Kleine
Apr
(TBA)
MPI, Orange County
Jun
(TBA)
MPI (Annual), Jun 17-20,'90, Kansas City
b) Objective: To update and refine the flexibility of the
bureau's trade show booth; To develop a
smaller flexible table top display for
specific trade markets. Timeline: Dec -Jan 89/90.
-1.0-
3. Direct Sal G and Marketing
a) To conduct at least five (5) direct-mail solicitations
annually to selected target markets.
Objectives: To develop an awareness for Newport Beach;
To reach specific market segments; To generate
at least a 2% response rate; To supplement
other sales and marketing activities.
Timeline(T): February, April, June, September, November
b) To host site inspections annually based on goals.
Objectives: To provide meeting planners with a first hand
introduction to the resources of Newport Beach;
To offer a "service" that distinguishes Newport
Beach from other venues; To secure a commitment
for future meetings; To work with local members
in coordinating and hosting site inspection
guests.
Timeline: Five (5) per month average increasing annually.
c) To develop at least two (2) cooperative sales call programs
for specific geographic locations and/or types of businesses.
Objectives: To make intensive sales calls on specifically
identified audiences (e.g. geographic areas
and/or specific markets); To introduce Newport
Beach as a meetings destination: To cooperate
with local hotel sales staff in developing these
Intensive programs.
Timeline:(T)Annually during the Spring of 1990, 1991, 1992.
d) To revise the presentation book used for trade shows and
other one-on-one business appointments.
Objectives: To revise and improve the image of Newport Beach;
To provide a coordinated presentation book that
will attract planners to Newport Beach.
Timeline: Winter -Spring 1990.
e) To develop a presentational format for all written sales
bids.
Objectives: To provide a coordinated bidding format for
written sales presentations, including letters
of invitation, informational summary pages,
supportive documentation, and illustrative/image
materials on Newport Beach.
Timeline: Winter 1990
f) To replace, refine or complete the bureau's slide pre-
sentation for use with sales bids, site inspections,
or other public presentations, and to adapt to video
for distribution, trade show usage, and other related
purposes.
Objective: To develop a visual presentation that creates
an interest in and sells the Newport Beach area.
Timeline: Spring -Summer 1990.
g) To conduct direct sales through telemarketing techniques.
Objectives: To continue to make direct contact with
planners; To follow-up all sales leads from
trade shows, direct-mail, sales campaigns,
advertising, and other marketing activities.
Timeline: Annually increasing goals per year.
h) To install and utilize a computerized sales account system,
that can handle active sales accounts, monitor trace cards,
generate lead information, and interface with other data
bases for access to account information.
Objectives: To increase the sales efficiency of the bureau
staff; To develop supportive systems that will
increase productivity; To convert the bureau to
an interactive automated system that will inter-
face with data bases, and provide software
interaction (e.g. letters, mailing lists, etc).
Timeline: Winter -Spring 1990.
-12-
I) To prospect the IACVB's CINET and DataCom and similar data
bases for sales prospects and leads.
Objectives: To interact with specific data bases for both
association and corporate meeting planners;
To generate at least fifteen (15) prospects
per month; To segment market potential,
identifying specific clientele for Newport
Beach (e.g. medical, insurance, corporate etc);
To develop a convention calendar in accordance
with IACVB guidelines for CINET particpation.
a) To develop a new creative image that will position Newport
Beach more predominately in competitive marketplaces.
Objectives: To develop a coordinated and qualitative
image for the Newport Beach area, reflecting
the sophistication and quality of the area,
its diversity of resources, and its coastal
resort ambience; To develop a creative image
that sets Newport Beach distinctively apart
from other destinations. Hire an Ad agency.
Issue: When examining the "images" that are often developed
for destinations, the similarity is overwhelming;
having fresh creative perspectives is critical in
giving Newport Beach an image that is consistent with
its character, but more important, enticing to the
selected consumer markets. Newport Beach does not
wish to look like others or be part of the "herd
instinct". Therefore, the freshness of the creative
approaches for marketing publications as well as
advertisements will be carefully explored, developed
and selected, and will incorporated into a program
that allows for continuity and consistency of images.
b) Develop an advertising program that will place the image and
name of Newport Beach before selected "meeting" audiences.
ObJectives: To supplement, support and interact with all
other marketing strategies (e.g. direct sales,
direct-mail, trade shows, etc) in developing
an image for Newport Beach in the competitive
meetings (and leisure) marketplace; To tie into
other marketing activities thereby capitalizing
on and enhancing productivity (e.g. placement
-].3-
prior to a specific trade show).
Timeline: Annually beginning Spring 1990.
Market Segments: The following is a partial list of the
potential markets that meet the interests
and characteristics of the Newport Beach
area (meetings market only), and their
potential media/publication sources.
Market Segment
-------------------
* Medical
* Insurance
* Corporate
* Small Meetings
Publication(s)
-------------------
*Convene
*Medical Meetings
*Insurance Conf.
Planner
*Corporate Meetings
and Incentives
*Meeting Manager
*Assn Management
*Executive Update
*Successful Mtqs
*Mtgs & Conventions
Note: Final selections plus development of collateral
materials to be done with advertising agency.
c) Establish the bureau as an "in-house agency" for placement
of potential advertising and bidding of printing projects.
Objective: To reduce placement costs and bid supervision
costs by 15% thereby stretching dollars for
placement and/or creative development. This
will be worked out with selected ad agency.
d) Explore the development of viable specialty/give-aways.
Objectives: To develop "give-away" items for promotional
purposes, for trade show distribution, or
other related purposes; To make the promotional
items distinctively representative of Newport
Beach and its surrounding areas (avoid a "junk"
image). Timeline: Winter -Spring 1990.
-14-
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Notes • the Conferencetd Marketing Section
The potential for Newport Beach is tremendous with secondary
studies confirming the positive image held by the community. Over
the cominq three years, it is the intentions of the bureau to
establish Newport Beach as the "small meetings capital of the
west".
There are many group markets that need to be targeted, and it will
take time to carefully identify those that have the most potential.
One such market are international meetings -and group tours. With
the direct airline accessibility through LAX or through a major
hub like Dallas -Fort Worth into the Orange County Airport, it makes
Newport Beach a desirable potential that warrants some careful
investigations. These groups tend to be the type of groups being
targeted for our area. Cooperative efforts with the California
Office of Tourism might be undertaken not only into Canada but
also to London and/or Berlin (major trade show markets). The
Pacific Rim will also need to be given greater consideration in the
years to come.
A closer working relationship needs to be established with the
network of meeting planners in the Orange County and Southern
California area; this might be a cooperative effort with area
hotel sales staffs to act more as a "team" thereby spreading
available resources. This might include the Southern California
Society of Association Executives, the Southern California Chapter
and/or Orange County Chapters of Meeting Planners International.
Three other organizations need to be assessed as to their value
for this area, including the Insurance Conference Planners
Association (you need to be a member of HSMAI to obtain an in-
vitation to their annual meeting), the Society of Corporate
Meeting Planners (open only to affiliate members who are "service"
personnel and not assigned to sales), and the American Society for
Training and Development. This latter organization may will have
significant benefits for the Newport Beach area based on the type
and size of meetings held by their membership.
And lastly, it is important that the Bureau add the personnel
and equipment that will allow it to accomplish its goals. For
the most part, the Bureau is under -staffed and poorly equipped to
meet the high levels of expectations inferred throughout these
pages. Support systems have to be in place if goals are to be
effectively achieved and programs sustained.
-18-
MARKETING PLAN
Leisure Sales and Marketing
The leisure markets tend to be more diverse than the meetings
markets; the market, however, can be "segmented" in a variety of
ways to reach more specific audiences. For example, based on the
interests and resources of the Newport Beach area, "segmentation"
by be based on any one of the following set or sets of criteria:
DemogrAph i s Criteria
Demographic deals with statistical methods for
segmenting the broad market into smaller seq_ments.
* age (45-65 yrs)
* income (>$50,000/yr)
* Marital Status (Married, Empty Nester, etc)
Psychographic Criteria
Psychogrphics is another way of segmenting the
broad market but looks at attitudes and behaviors
or patterns of behaviors as the premise for
selecting a specific market segment.
* Travel Preferences (first class facilities)
* Travel Destinations (resorts, water etc)
* Type of Shopping Preferences/Habits
* Travel Behaviors (boating, water sports etc)
Geographic Criteria
This criteria is simply a method of defining the
area or areas from which you wish to draw visitors;
for Newport Beach, a radius that incorporates Santa
Barbara, Los Angeles, Palm Springs, Phoenix and
San Diego seems to be valid with regards to seasonal
characteristics, traveler characteristics, and
distances to the Newport Beach area.
VALS research at Stanford University provides some insiq_hts into
market segments and travel behaviors; leisure marketing activity
for Newport Beach could be predicated on this kind of research
which classified markets into such categories as Need -Driven,
Outer -Driven, Inner -Directed, or combined outer -Inner Directed
groups. The value of such research is that it reveals travel
decision patterns which are useful in developing a marketing_
program. Such research should be explored by the Bureau.
-19-
Leisure Market Planning Cycles
Research tends to be mixed when it comes to travel behaviors;
this is due in part to the changing characteristics of markets.
However, the decision-making process appears to begin nearly six
months in advance with the collection of information and materials;
nearly 80% of a market seems to decide on a vacation experience
from three to six months in advance. The first step is becoming
aware of options through advertising; requesting the information
part of the second step, validating that information with other
traditional sources of information such as AAA or the Mobil Travel
Guides the third phase, and then exploring vacation ideas and
options with friends and family the final phase. When considering
the kinds of markets that should be targeted for the Newport Beach
experience, the timelines may still remain the same though the
"teasers" or "triggers" that draws attention and interest may be
different than what may be described as the "general or average
public".
Leisure Marketing
Some questions for thought as we develop a marketing image and
related strategies for the Newport Beach area include:
* What is the image of Newport Beach?
* Is that image valid? Is it an image that can be built
upon for leisure marketing?
* In what manner might that image be enhanced?
* How can that image best be communicated to the markets
being targeted/selected?
* What are the best mediums for each market?
* And are some marketing strategies more appropriate for some
markets and not for others?
There is no simple answer to marketing techniques; all the
advertising in the world cannot be of benefit unless there is
careful market analysis upon which decisions are based. For
example, do "up scale" leisure visitors read and respond to Better
Homes and Gar -den or do they prefer another publication source? Do
doctors really read Diversions or are they more inclined to read
and respond to ideas in Travel and Leisure? This plan of work
needs to be framed within the realities of needing to examine each
and every market carefully to see that the marketing strategies
selected will in deed be productive and markets responsive.
-20-
It is probably wiser to begin to segment the leisure market into at
least the following divisions, to accommodate more specific
analysis and targeting of marketing strategies:
A. Group Travel (including motorcoach)
B. Travel Writers/Media
C. Individual Leisure Travelers
D. Incentive Travel/Travel Agents
A. Group Travel
1. To identify fifty (50) tour operators annually with
interest in Newport Beach and its surrounding areas.
objective: To develop a list of qualified, potential tour
planners which become the basis for marketing
activities; To inventory the area for existing
tour operators. Timeline: Annual.
2. Develop a series of itineraries for group tour planners.
Objectives: To develop a series of itineraries that provide
distinctive options for tour planners wishing to
come to the Newport Beach area; To include these
options in the planned "Destination Planner"; and
use these as a basis for attracting the attention
of tour planners to the area.
Timeline: Spring 1990.
3. Select a limited number of group tour planner trade shows in
which to identify and visit with tour operators.
Objectives: To make direct sales on tour planners; to
capatilize on the recognition of the bureau's
President among tour planners; to develop and
expand on tour operator selection and visits to
Newport Beach and its surrounding areas.
Timeline: Spring National Tour Assn Show, April 22-25,
1990 in Palm Springs.
Annual NTA Trade Show, November 11-16, 1990,
Montreal, Canada.
Spring National Tour Assn Show, April 21-24,
-21-
1991 in Portland, Oregon
Note: Need to explore viability of tour operators
which are a part of the USTOA (United States
Tour Operators Assn) which in recent months
has enlarged its membership with some of the
premier operators in the United States who
are also international receptive operators.
4. Develop a direct-mail program targeting tour planners.
Objective: To bring to the attention of tour planners,
the resources and options available in the
Newport Beach area.
Timelines: Pre- and Post -convention, to reinforce
meetings, to provide information, to solicit
interest and bookings.
5. To book at least five (5) new group tours into the
Newport Beach area annually.
Objective: To actually develop business from the list
of potential tour clients.
Note: In developing new tours, tour planners usually
require a 12-18 month minimum lead time; whether
tours can be booked immediately into Newport
Beach will depend on the interest developed with
a tour planner, the relevance of a proposed tour
itinerary, and the potential interest and
saleability among the planner's clients.
1. Develop a coordinated program for public relations and
communications among local, regional and national travel
writers, media and other sources.
Objectives: To develop for the Bureau a coordinated program
for media exposure; To identify and computerize
appropriate mailing lists (e.g. Midwest Travel
Writers, local and regional media sources);
Schedule monthly or bi-monthly media releases
regarding programs and activities of the Newport
Beach Area; target at least 100 media contacts.
Timeline: Annual
-22-
Goals: (a) list of 100 media representatives minimum.
(b) one (1) press release per month.
2. Identify key travel writers for one or more fam tours to
Newport Beach annually.
Objectives: To bring to the Newport Beach area interested
travel writers; To generate editorial copy in
travel -related publications and newspaper
sections.
Timeline: Annually during Spring Months
Goal: One (1) fam tour annually minimum.
3. To develop cooperative media programs (radio, television,
and print media) that attract leisure visitors to the
area.
objectives: To capatilize on the resources of the area;
To distribute the financial interest and
commitment; To develop an image campaign that
complements work with travel writers.
Notes: This kind of a cooperative campaign might
include media in such cities as: San Diego,
Phoenix,/Tucson, Los Angeles, Santa Barbara,
Palm Springs, San Francisco/Bay Area, Las
Vegas, with consideration given to the Pacific
Northwest and/or Canada.
4. To develop a "Media Kit" for the Newport Beach area,
and to make broad distribution of the information to
media representatives (local, regional and national).
Objectives: To develop a ready resource for media
personnel; To have compiled background
stories and photographs on the area for
use and distribution to media writers and
other personnel.
Time: February - July 1990
Goal: Distribute at least 100 media kits annually.
5. To develop slide and photographic files.
Objectives: To compile slides, color and B/W prints
-23-
that compose a photo file; To make broad
distribution of materials to media, tour
planners and others as requested. Timeline:
Spring -Summer 1990.
1. Explore the accessibility and feasibility of a visitor
information center for Newport Beach along the Pacific
Coast Highway (signage at both ends of PCH into Newport
Beach plus along Highway 55/Newport Blvd).
Objectives: To provide an information resource center
for visitors to the area; To provide an outlet
for member brochures.
Timeline: Explore Winter -Spring 1990. If a place is
located and found feasible and approved by
Board and other authorities, establish for
Summer 1990.
Notes: This would be a means for providing incoming
area visitors with information about the area,
encouraging overnight stays, and accommodate
their many questions about activities in the
area. The program would involve the training
and staffing of the center with volunteers or
Interns supervised by a bureau staff person.
2. Explore the development of and printing of a visitor guide
to the Newport Beach area.
Objectives: To provide a coordinated, single document about
the area for visitors, for use in response to
mail/telephone inquires and for distribution
at the proposed visitor information center; To
provide a means for member information to be
distributed plus off -set of publication costs
through advertising of products and services.
Timeline: January - April 1990.(See note below)
Note: The Chamber of Commerce prints a restaurant and
lodging guide of their members and overprints for
distribution; this for the Chamber is in part a
financial issue and needs to be considered and/or
integrated into the development of a visitor
guide. The proposed "member services guide" may
serve in lieu of a specific visitor guide.
-24-
3. Develop a leisure market(s) media campaign.
Objectives: To solicit interest and inquiries from select
upscale markets. This program will be
coordinated with an advertising agency.
4. Respond to all visitor inquiries.
ObJect'.ves: To provide information to visitors interested
in coming to the Newport Beach area; To
compile mailing lists of visitors for future
marketing and research purposes.
Timeline: Annually handled on a weekly/monthly basis.
Note: It is presently unclear as to the total number
of inquiries processed by the bureau; the
Chamber also receives inquiries. Coordination
should be explored along with efficiencies.
Simplification of response tool is important
as well as economical.
5. Explore the possibilities of a voice message information
system for visitor inquiries and/or installation of 11800"
number.
Objectives: To provide a means for visitors to acquire
information about the Newport Beach area
through a voice message system similar to
a system developed and installed in San Jose;
To explore the use of an "800" number for
media and/or planners tied to media programs.
Timeline: Fall 1990 - Winter 1991.
6. Explore the development of a "frequent visitor" program
for visitors to Newport Beach (similar to airline
programs). Timeline: Winter 1991 - Winter 1992
Objectives: To encourage return visits; To encourage
overnight stays; To encourage shopping and
eating in the area; To offer visitors an
incentive that accomplishes the above goals.
Many companies are involved in providing some form of incentives to
their sales and marketing personnel and other executives. Travel
-25-
is sometimes an option used in such incentive programs. Among the
types of companies that use travel as an incentive are: insurance,
electronic, auto parts and accessories, auto and farm equipment,
heating and air conditioning, office equipment, electric
appliances, toiletries and cosmetics, building materials,
petroleum, pharmaceuticals, books, housewares, sporting goods, and
mail order. Roughly $2 billion is spent on incentive travel
annually, the average expenditure per person being in excess of
$1600 and the average length of stay being at least five (5) nights
(the average group being 190). All of these criteria or market
characteristics fit into the type of markets desired by Newport
Beach.
1. Identify appropriate incentive houses and corporate
incentive executives.
Objectives: To identify incentive houses that plan and
promote incentive travel; To identify incentive
planning executives (both at corporate levels
and in incentive houses); To establish a list
of target companies for direct sales and direct
mail programs.
Timeline: April - September 1990
2. Host cooperative fam tours, or conduct cooperative sales
missions to specific destinations, to target select
audiences (e.g. trade/consumer media, planners)
Objectives: To provide various planners (and media) a
first hand look at the attractiveness of
Newport Beach.
Timelines: Seasonal/Annual.
Note: See "Addendum to Leisure Sales and Marketing".
3. Participate in selected trade shows that market to in-
centive, travel agent, group and international markets.
Objectives: To make incentive planners aware of Newport
Beach's resources; To target select markets
segments with potential for inbound groups.
Timeline: California Office of Tourism, October 16-20,
1989 "Western Canada" mission (Vancouver,
Winnepeg and Calgary)
-26-
Addendum
to the
and Marken t njg" ;r('t i nT'i
International
Based on current research presented
Convention and Visitors Bureau, this
international market, with more than
arrivals annually through LAX. This
arrivals -by -country (no information
specifically come to Orange County):
recently by the Anaheim
area has a growing
2,226,000 international
breaks down into the following
is available as to how many
Japan .............. 705,000
Canada ............. 533,000
United Kingdom ..... 329,000
West Germany ....... 210,000
Australia .......... 176,000
France ............. 115,000
As the Bureau explores future marketing efforts, several options do
present themselves for consideration, including (a) cooperative
relationships with the Anaheim CVB and their sales missions; (b)
lauching our own sales missions to specific markets and working
with bureau representatives and USTTA representatives to establish
Newport Beach with its own identity; (c) attendance at specific
trade shows, such as the Travel Mart in London which was recently
attended by 33,000 trade representatives (agents), 6,600 executive
travelers, and 1200 press (next program is November 1990). The
California of Tourism has planned participation in 1989 and may be
doing the same for 1990. Airlines will need to be partners in
these endeavors if they are to succeed in the future.
Research results also showed which were the key states or areas
from which visitors were most drawn (including both convention and
leisure visitors) including the California, Pacific, North West and
Other Western States (54%); Foreign Markets (19%), North Central
and Midwest Regions (12%), the South (8%) and the East (7%). These
statistics are useful in looking at markets and potential
priorities. Research also indicates that the average visitor to
the area spends 4.3 nights average stay in Orange County, spending
$45 per person or $130 per day as a group .
-27-
Marketinq Plan
Bureaus are by nature membership organizations; though they receive
for the most part their largest funding through public -raised
revenues, tney have a variety of financial resources, one of those
being members. Members of a bureau are partners in the marketing
of that destination. They are a fundamental part of the image that
is projected. Without their investment in the sales and marketing
programs of the bureau, the effectiveness of the bureau is limited.
Members provide a distinctive character for the destination by
offering their products and services to those groups and
Individuals visiting the community.
Membership marketing is a critical aspect of a bureau's total
programming; through such efforts, the bureau is able to share its
story with the community businesses, thereby enlisting their
interest, involvement and investment. Though a very detailed area
of bureau programming, membership marketing is critical to
maintaining good communications with a variety of audiences. The
programs generally outlined below are based on fundamentals of
membership marketing and only represent a portion of the dynamics
that interact.
1. To obtain 60 new member investors in the bureau annually.
Objective: To expand the membership base of the bureau by
enlisting at least five new members per month
minimum during each fiscal year; To expand the
membership to includes companies that do
business in the Newport Beach area and which
are important resources for conferences, group
tours, international groups, incentive groups
and other "up scale" market segments.
Year: 1989/90 90/91 91/92
Members: 125 185 245
Increase: 60 60 60
End of Yr: 185 245 305
2. To develop a series of supportive, descriptive brochures
that will encourage membership development and support the
membership marketing programs.
am
Objectives: (a) To develop a new membership solicitation
brochure and application;
(b) To review the membership investment
schedule for the bureau (membership
committee);
(c) To design group and visitor servicing
materials to attract member investors
and to retain member investors;
(d) To design a member solicitation program
targeting defined areas, and using key
volunteer members to assist with the
campaign;
(e) To work with known "motivation" factors
for member investments in all related
publications (copy, graphs, etc).
3. To develop and furnish each new and renewing member with a
plaque that signifies their investment and markets the
presence of the bureau within the community.
Objective: To provide members investing in the bureau with
tangible symbol of appreciation and recognition.
(Plaque to be developed Fall 1989)
4. Develop a dynamic annual meeting program format for members.
Objectives: To make the annual meeting a time of celebration;
To encourage a greater utilization of member
services; To stimulate interest in bureau
efforts.
5. Explore the development of recognition awards and
certificates of appreciation for members.
Objectives: To provide a means for recognizing the
efforts of members on behalf of the bureau
and/or the community.
B. Member Servir_Pg
1. To review and refine member services and benefits.
Objectives: (a) To clarify and qualify existing member
benefits;
(b) To expand member benefits and services
thereby increasing interest for
investing in bureau's future;
(c) Develop supportive promotionals for such
-29-
services and benefits.
2. Expand the copy content, distribution and frequency of the
Bureau's newsletter.
Objectives: (a) Rename and redesign the format for the
bureau's newsletter;
(b) Use for broader distribution to key
community leaders and figures to establish
bureau credibility and presence;
(c) Develop broader recognition of members and
their developments/happenings;
(d) Expand copy in newsletter to include what
is happening with the bureau, programs,
sales activities, site inspections, etc.
(e) Highlight board members, and individual
members and their businesses;
(f) Expand listing of new members, and recognize
anniversary dates of renewed members.
3. Develop a revised "Member Services Directory" to replace the
member directory. (see objective 1(c), Conference Sales)
objectives: To expand the use of member investments through
expanded listings and cross-indexing; To
make a "directory" a useful publication for
media, tour planners, and others in the industry.
1. Refine the timelines for membership renewals.
Objectives: To utilize volunteers, board members and the
bureau President, to assist with letters that
support bureau membership renewal efforts; To
diversify the number of individuals that make
contact with members; To make the renewal in-
voice only the last of several steps when it
comes to renewing investment in the bureau's
future.
2. Continue to host quarterly member mixers, and investigate
other programs and formats to encourage member involvement.
Objectives: Continue to nurture networking and interaction
among members; Explore whether this should be
more frequent to encourage a greater feeling of
attention and/or special programming.
-30-
Marketing Plan
Bureaus are fundamentally sales and marketing organizations that
Promote their destinations in order to support the economic
vitality of the area. However, there are always those support
"systems" that must be in place to allow the bureau to accomplish
efficiency and effectively its primary purpose.
It is critical that the bureau maintain effective and positive
relationships with a diverse number of audiences if it is to
maintain support and understanding. The following are general
goals and objectives to maintain these relationships.
1. To make periodic reports about bureau activities to the
members of City Council, and to the City Manager. This
may be accomplished through a written document or a pre-
sentation during one of the Council's working sessions.
2. To maintain contact with City Council members as well as
City personnel. This will maintain open lines of
communication and allow for questions and dialogue.
3. Work with the City on the Transportation issue. Continue
to be a part of the task force that is exploring issues
and concerns related to transportation and the development
of transportation resource center(s) for the city.
4. Work with the staff in developing their expertise, and
public presence, and encouraging them to visit with groups
in the community who are interested in the bureau and its
marketing programs. Encourage using staff throughout the
community, but not to the extent that it reduces their
effectiveness to reach key program goals.
5. Encourage civic and other groups to invite the bureau to
make presentations. Along with this, develop supportive
information in order to "coordinate" the information that
is provided; explore the development of a general infor-
mation brochure on the bureau for public distribution.
6. Identify key community groups with which liaisons should
be established and maintained (e.g. Chamber of Commerce,
Sister City Program, etc).
-31-
1. Prepare in a timely manner monthly financial statements
for presentation to the Board of Directors. Currently,
the bureau provides manually documentation that is given
to an accounting firm for preparation of the statements.
With the installation of a L.A.N., the bureau will explore
assuming its own financial accounting procedures with an
esta�)lished system that will increase efficiency and
reduce the use of outside consultants. Timeline: Immediate.
2. Conduct an annual audit under the guidance of the Board
of Directors.
3. Prepare financial documents for presentation to the City
Council in accordance with the Letter of Agreement for
Funding.
4. Maintain all records and submit all required reports in a
timely manner, consistent with standard accounting
practices and financial integrity. This includes all
IRS reporting documents.
5. Continue to explore the development and expansion of
additional sources of income for the bureau, including
non -dues resources, cooperative advertising, and other
consortium arrangements, expanding therefore the
capabilities of the bureau in a competitive marketplace.
• ••� •� ;-•. 4. -crew
1. Develop reporting systems for all bureau staff. This will
standardize and simplify the kinds of information being
submitted to the Bureau President on a monthly basis.
2. submit on a monthly basis a simplified and composite report
on bureau activity; also integrate this into the member
newsletter to let the membership know what is happening with
staff and programs.
1. Encourage bureau personnel to maintain a relationship with
professional associations and community groups in order to
enhance the presence of NEWPORT BEACH as well as to sharpen
their professional skills and talents. This includes trade
affiliations (e.g. International Association of Convention
-32-
and Visitor Bureaus, ASAE, PCMA, among others).
For FY89/90, some of these programs include:
* Western Assn CVB, Nov 5-7, 1989 San Jose
* CA Governor's Tourism Conference, March 1990, Anaheim
* IACVB Educational Sem., Feb 18-23, 1990, Philadelphia
* IACVB Annual, July 21-25, 1990, New Orleans
2. Encourage professional growth and involvement that pro-
vides a nurturing and supportive atmosphere for the
professional development of talents and skills. Support
and encourage staff morale through the utilization of
their ideas, delegation of activities and responsibilities,
and the involvement in developmental programs. Meet with
staff on a regular basis.
3. Develop a personnel review system that reviews performance
twice annually. Monitor office behaviors, procedures and
systems; obtain equipment that will allow the jobs to get
done. Seek efficiency and professional decor in all
behaviors.
4. Develop a personnel policy and procedures manual for the
bureau. Timeline: Winter -Spring 1990.
worn C .I- N
1. Continue to work closely with all board members and
volunteers; work with committees to define their tasks
and provide meaningful activities. Listen and reflect
on member recommendations and suggestions.
2. Look for ways of integrating volunteers into the programs
of the bureau (e.g. sales missions, coop adv/trade shows).
3. Develop new member and new board member briefing sessions
to orient volunteers to the programs of the bureau, plus
Board Retreat.
F. Research
1. Explore the commitment of limited funds for the purpose of
Pursuing a research project that would analyze markets and
image of and for Newport Beach. Timeline: Immediate.
Objectives: To invest in determining market image and
presence; To determine key markets for
marketing purposes; To assess creative
strategies.
-33-
Addendum
There are a large number of professional associations with which a
destination through its conference and visitors bureau needs to
affiliate if rapport and credibility are to be established in any
of its sales and marketing efforts. Some of those organizations
have been mentioned in this marketing document and play an
important role in the bureau's marketing efforts. Such
organizations include the following.
1. American Society of Assnriatinn Executives (AS F) - Organized
in 1920, ASAE is the premier association for association
executives; it retains a high level of credibility among
association leadership, provides educational and training seminars
to sharpen association management skills, and hosts several
exhibitions a year. Membership exceeds 2,500 executives. Publishes
Association Management. Based in Washington D.C..
Spring March 3-7, 1990 Washington, D.C.
Annual July 28 -Aug 1, 1990 Chicago
Spring March, 1991 San Diego
Annual August 10-14, 1991 Washington, D.C.
2. American Society for Training and De velopment (ASTn) - This
organization provides employer -initiated employee education
programs and warrants reviewing a relationship on behalf of Newport
Beach because of the size of meetings and the kinds of venues that
are sought. Involves small training programs. Publishes a
training journal. Based in Washington D.C..
3. Council on Engineering and Scientific Executives ( FSSF) -
This is another organization whose membership might warrant some
consideration in light of potential markets. CESSE deals with
engineering and scientific associations whose membership holds an
array of meetings. Based in Washington, D.C..
Mid -Winter Feb 28 -Mar 3, 1990 Miami
Annual July 10-13, 1990 Montreal
Annual July 23-26, 1991 Minneapolis
4. Greater Washington society of Association Exec»tives(,WSAE)
This is an influential regional association whose membership
consists of association executives predominately in the Maryland,
Washington D.C. and Northern Virginia areas. GWSAE sponsors one
of the largest Spring trade shows which has a three-year waiting
-34-
list for show attendees. It also publishes a monthly iiiagazine
entitled Executive Update. Based in Washington, D.C..
5. Insurance rc>nferFnce pl en np.rpi A.9=,i,l.i it i on ( TrPA ) -The ICPA
membership is responsible for much of the meeting planning in the
insurance industry. It has a publication entitled Insurance
Conference Planner and holds an annual meeting. To obtain an
invitation to their annual meeting, you must be a member of the
Hotel Sales and Marketing Association International (HSMAI). Based
in Omaha, Nebraska.
6. International Association of Convention and Visitor -Bureau s
(IACVB) This is the bureau's professional association with some
300 plus members representing more than 22 countries. Founded 75
years ago, the premise of the organization was the exchange of
meeting information among its members. Today, the IACVB has a data
base with more than 66,000 meetings listed that are regional or
larger, involving 50 or more hotel rooms, transient and
solicitable. The data base can also be manipulated to extract
groups of various sizes or from various regions (some seventeen
criteria upon which to make a selection). For example, there are
more than 1,100 groups in the data base with 200 or less rooms
involved. Participation does require that bureaus be contributors
as well. Based in Champaign, Illinois.
Destination Showcase Febr 8, 1990 Washington, D.C.
Febr 7, 1991 Washington, D.C.
Febr 6, 1992 Washington, D.C.
Annual Convention Jul 21-25, 1990 New Orleans
Jul, 1991 Honolulu
Jul, 1992 Ashville, N.C.
7. Meeting Planners Internatlona (MPT) - With over 9,000
members in 22 countries, MPI contributes significantly to the
increased professionalism of meeting planners with large and small
associations and corporations. They host several functions
annually as well as publish a monthly journal entitled The Meeting
Manager. Based in Dallas, Texas.
Annual June 17-20, 1990 Kansas City
Annual June 23-26, 1991 Las Vegas
Annual Jun 28 -Jul 1, 1992 Detroit
8. p_sional nnvAnti.,n Management Assoc iatinn (pCMA) - This
is one of the finest associations forthe medical and health care
industries. Founded in 1957, they provide a training program for
the "Certified Meeting Planner" designation, host a maJor annual
convention, and publish a monthly Journal entitled Convene. Based
In Birmingham, Alabama.
Annual January 5-8, 1991 Boston
Annual January 8-11, 1992 Honolulu
Annual January 5-8, 1993 Dallas
-35-
9. Society of Corporate Meeting Professionals (SCMD) - Founded
primarily as a networking society for corporate planners, this
organization does focus on training and skill development for
corporate planners. Its sponsors an annual meeting, but you have
to be "service" designated and not "sales" to be able to qualify
for membership. Based in Monterey, California.
10. society of InCPntiVe Travel xeCUtives ( ITF) - This is a
professional association that is devoted to the pursuit of
excellence in incentive travel planning. Membership is composed of
incentive travel planners. They sponsore an annual educational
program entitled the SITE University as well as an annual meeting.
Based in New York City.
Annual October 9-11, 1990 Chicago
Annual October 15-17, 1991 Chicago
Annual October 13-15, 1992 Chicago
-36-
Tourism/Leisure Market
1. American Association of Travel Editors ( ATE) - More than 400
members representing a total circulation of 100 million copies,
composed of travel journalists and editors. Based in New York
City.
2. California Office Of Tourism ( 0 ) - This is the State's
agency responsible for coordinating state-wide promotional and
marketing programs. One enterprise they have initiated is that
of travel missions to Canada, Europe, and the Pacific Rim. The
bureau needs to work with and participate in some of these
marketing efforts. Publishes both consumer and trade planners
among them A Guide to the alifornias. Based in Sacramento,
California.
3. Midwes} Travel Writers (MWTW) - Influential group of travel
writers, editors and free lance writers, with a membership
exceeding 100. Based out of Illinois.
4. National Tour Association (NTA) - Composed of more than 450
tour planners, this is one of the better associations for reaching
the group tour planner. NTA hosts a spring and fall convention
with computerized appointments based on member and supplier
requests. Publish a monthly magazine entitled Courier. Based out
of Lexington, Kentucky.
5. Society of American Travel Writers (SATW) - SATW has some
700 members, organized to serve the interests of traveling publics.
Based in Washington, D.C..
6. Travel Industry As o iations of America (TIAA) - This
industry organization represents more than 1500 companies in the
travel industry, from attractions, hotels, restaurants to
convention bureaus, state travel offices, and regional promotional
organizations. They publish a monthly newsletter, maintain conduct
with the Congress on travel industry related issues, and sponsor an
international trade show called the International Pow Wow which
brings together suppliers in the United States and tour/travel
planners from overseas. Based in Washington, D.C..
7. United States Tour Operators Assoriation (USTOA) - Founded In
1972, this organization has specialized with a small membership of
key domestic and international tour planners and operators;
membership composed of premier operators. Based in New York City.
-37-
--------------------------------------------
------------
Footnote to "Professional Association Affiliations":
There are many state, regional, national and even international
organizations with which an affiliation needs to be considered.
Some of those organizations might include the Chicago Society of
Association Executives (which does have a heavy medical group
membership), the United States Travel and Tourism Administration
(which does overseas promotions for the United States and does
prospect for international meetings to the United States). Each
relationship will have to be assessed as to its value for Newport
Beach. Trade shows will also be monitored; several are sponsored
by or through publications such as Meetings Wes market
segmentation and value to Newport Beach will be among criteria used
to assess the value or prospective value of trade shows in the
total marketing mix of the conference and visitors bureau.
There are some local affiliations that will also be explored
including the Orange County and Southern California Chapters of
- , aa.uycl -w 1aulull uz oQuLn rn
California, Sacramento Society of Association Executives, and the
Western Association of Convention and Visitor -Bureaus (this
association has an exchange of information on meetings held
throughout the state similar to the IACVB CINET program, but
requires a reciprocal relationship to participate).
71
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C010R Ir Magi
NwoRi BIAN
1HE fO1ORfV COAST SM
The most difficult trick to
planning a Newport Beach
vacation is deciding how to
spend your time. Especially,
with choices ranging from
sunning at Big Corona Beach
to taking in a show at the
Orange County Performing
Arts Center.
You may decide to go
whale watching one day.
And play at the Fun Zone
on Balboa Peninsula the next.
Or, you can easily take the
family on a short drive to
Disneyland and still be back
in time to enjoy a gourmet
dinner on the world famous
Newport Harbor.
Whatever you choose,
you'd better make sure of one
thing. That your time in Newport
Beach doesn't disappear
before you're ready to leave.
For more information,
call (800) 94 -COAST
Fr
Avwv-17�
Meetings & Conventions Magazine
CALIFORNIA'S
ORANGECOUNTY
A Laguna Beach sunset is just one of the pleasures of the California county dubbed the "Orange Riviera."
BY MICHELE VanORT
just over 100 years ago, Orange Coun-
ty, a 782 -square -mile patch of South-
ern California, was named for its flour-
ishing citrus groves. Lying between
Los Angeles and San Diego, the coun-
ty's fertile pastures for decades offered
Angelinos an escape from urban hustle
and haste.
All that has changed.
Gone are the orange groves; gone
are the cows; gone are the pastoral
landscapes. About the only thing or-
ange in Orange County now are the
sunsets along its 42 miles of Pacific
coastline.
What used to be pastures are dotted
with low-rise office buildings, shopping
plazas and pastel condominiums. Com-
muters slowly moving on the freeways
have replaced the farm equipment
moving slowly in the fields. Hotels and
resorts have mushroomed from one
end of the county to the other.
With its concentration of high-tech-
nology industries, its professional foot-
ball and baseball teams, its web of
highways and its 2.2 million inhabitants
in 28 municipalities, Orange County is
no longer an escape. It constitutes in
its own right a major metropolitan area
and a tourist and business -travel desti-
nation. And its 42, 000 guest rooms and
5,000 restaurants, let alone the largest
convention center on the West Coast,
stand ready for any onslaught of
conventioneers.
ANAHEIM
Last December, Anaheim Area Visitor
and Convention Bureau President Bill
Snyder showered $7,000 worth of
prizes on 1988's one -millionth conven-
tion visitor to Orange County's largest
city. The celebration marked the sixth
year running that Anaheim had sur-
passed its convention attendance
record.
As far as the convention business is
concerned, Anaheim's focal point is not
Disneyland but the odd -shaped build-
ing that sits across the street from the
theme park's Katella Avenue entrance:
DECEMBER 1989 121
CALIFORNIA'S ORANGE COUNTY
The fashionable Newport Center complex epitomizes the financial and commer-
cial might of Newport Beach, the major city in southern Orange County.
the Anaheim Convention Center. Now
21 years old, the building is in the
throes of its third major expansion
program.
To be completed by next spring, the
project will add a 58, 000 -square -foot
exhibition hall and a 150,000 -square -
foot parking structure, which will itself
be converted to exhibit space in the fu-
ture. Besides the expansion, the pre-
sent 685,000 -square -foot building is
gaining new security and sound sys-
tems, air conditioning and restrooms
accessible to the handicapped.
Even though the convention center
is already the largest on the West
Coast and the second largest west of
the Rockies—only Las Vegas' is big-
ger—the hospitality leaders consider the
expansion project crucial. "The larger
associations were simply outgrowing
us," says CVB communications direc-
tor Elaine Cali. "We had to expand to
accommodate 50,000 -person conven-
tions that have been meeting here for
over 10 years."
Smaller groups, while less interested
in exhibit space, may appreciate the
aesthetic aspects of the center's
improvements.
"The building has been pretty tired,"
says Nancy Wilga, meetings adminis-
tration manager for the Digital Equip-
ment Computer Users Society (DE-
122
122 MEETINGS & CONVENTIONS
CUS) of Marlborough, Mass.
The DECUS annual symposium ro-
tates among six cities, and Anaheim
draws the biggest turnouts. "People
feel pretty safe in Anaheim," says
Wilga.
With 40 percent of Orange County's
guest rooms all told, and three hotels
with more than 1,000 rooms apiece,
Anaheim is the only place in the county
that can accommodate gatherings of
more than 600 people. On the lodging
front, a 230 -room Hilton Suites opened
in April in the nearby city of Orange;
the Jolly Roger Inn expanded in July to
244 rooms; the 1,174 -room Disneyland
Hotel, connected by monorail to the
theme park, is undergoing a $30 -million
renovation; and the 394 -room Anaheim
Plaza Resort Hotel, formerly a Hyatt,
is adding a 500 -seat banquet room and
will soon start on a 250 -room tower.
NEWPORT BEACN
Twenty minutes south of Anaheim is
Newport Beach, focal point of Orange
County's coastal strip, with its white
sand, sea breezes, flashy cars and
fashionable shops. The city's down-
town is a mere 10 minute -drive from
John Wayne Airport. A $500,000 con-
dominium in Newport Beach is consid-
ered a good deal, but fortunately for
meeting planners, a wide variety of
new hotels makes Newport Beach ac-
cessible to mid -scale buyers.
"You don't have to be wealthy to en-
joy this area," says Richard Gartrell,
executive director of the Newport
Beach Conference and Visitors Bu-
reau, established two years ago to cap-
italize on the city's flourishing corpo-
rate and retail centers, and to aim at
the growing small -meetings market. Gar-
trell, who wrote Destination Marketing
for Convention and Visitor Bureaus (In-
ternational Association of Convention
and Visitor Bureaus, 1988), moved to
Newport Beach in August after more
than eight years with the CVB in Ann
Arbor, Mich.
"What meeting planners are looking
for, besides service, is to simply be
made aware that we're here," he says.
"I've found that nobody has a negative
image of Newport Beach. There is a
'We don't know what it has to offer' im-
age. This area is finally recognizing the
meetings market as a legitimate indus-
try. It's time to capitalize."
Among his priorities are to establish
a presence at meeting -industry trade
shows and to create a direct-mail cam-
paign, targeting high-end groups look-
ing for a resort or incentive setting.
"Although we're less expensive than
you might think, we're not low -balling
rates," he says. "We have standards to
maintain. "
Gartrell also plans to expand ser-
vices to meeting planners, such as im-
proving the bureau's brochures. That
is good news for people like Jim Dag-
gett, director of programs for the Soci-
ety of Critical Care Medicine in Fuller-
ton, just north of Anaheim. "I've heard
for eons that there was a bureau in
Newport Beach, but they were practi-
cally invisible," he says. "I often get
calls from other planners asking for lo-
cal recommendations. I need to know
there are materials available to send."
In the past three years, nearly 3,000
hotel.rooms have been added in New-
port Beach and the nearby cities of Ir-
vine and Costa Mesa. Daggett says
this has led to some cut-throat compe-
tition: "All the hotels are in essence
promoting the same thing—an upscale
property. They need to become much
more service-oriented. Nobody is out -
servicing the other right now. As the
client base has become more profes-
sional and knowledgeable, they expect
a better product." lo -
The only hotel to open in the New-
port Beach area this year was a 250 -
room Marriott Suites in Costa Mesa.
Also in Costa Mesa, the 490 -room Red
Lion Inn/Orange County Airport con-
verted six meeting rooms into addition -
ORANGE COUNTY
VITAL STATISTICS
AREA CODE: 714
ROOM TAX: Anaheim, 10%,
Newport Beach, 9%
SALES TAX: Anaheim, 6%,
Newport Beach, 6%
VALUE SEASON: Spring, winter,
autumn
LARGEST HOTELS: In Anaheim,
Anaheim Hilton & Towers (1,600
rooms), Disneyland Hotel (1,174
rooms), Anaheim Marriott (1,042
rooms). In the Newport Beach
Area, Newport Beach Marriott Ho-
tel & Tennis Club (600 rooms), Ir-
vine Hilton & Towers (550 rooms),
Irvine Marriott (500 rooms), Red
Lion Inn/Orange County Airport
(484 rooms).
CONVENTION CENTER: The Ana-
heim Convention Center, .which will
have 853, 000 square feet of space
when its expansion is completed
in early 1990.
AIRPORT: John Wayne International
Airport, 12 miles from Anaheim and
5 miles from Newport Beach. Or-
ange County also is served by Los
Angeles International and Long
Beach airports. .
AIRPORT TRANSFERS: $25 by taxi
from John Wayne to Anaheim, $7 by
taxi from John Wayne to Newport
Beach.
FOR INFORMATION:
Anaheim Area Visitor &
Conventions Bureau
800 W. Katella Ave.
Anaheim, Calif. 92802
(714)999-8999
Newport Beach Conference &
Visitors Bureau
3700 Newport Blvd., #107
Newport Beach, Calif. 92663
(714)675-7040
124 MEETINGS & CONVENTIONS
al breakout and boardroom space. In
Newport Beach, the Newporter Re-
sort, formerly owned by Columbia Sav-
ings & Loan, joined the Hyatt fold in
June and is now the Hyatt Newporter.
Up the road from Newport Beach, in
Huntington Beach, ground was broken
in April for the Waterfront Hilton, to be
part of the $350 -million, 50 -acre Wa-
terfront retail, residential and recre-
ational complex. The 12 -story, 300 -
room hotel, with 14,000 square feet of
meeting space, is to open next July.
Groundbreaking for a 500 -room confer-
ence hotel, part of the Waterfront's
second phase, is scheduled to occur af-
ter the Hilton has opened.
SOUTHERN ORANGE COUNTY
Over the next several years, much of
Orange County's hotel development—
perhaps several thousand guest rooms
in all—will take place in the coastal
area south of Newport Beach. Until re-
cently, such development in that area
would have been unthinkable. A slow -
growth temperament, however, has
given way to the pressure of wealthy
developers.
The first major hotel in Southern Or-
ange County was the 391 -room Ritz-
Carlton Laguna Niguel, which opened
in 1984 in what is now the city of Dana
Point. The 350 -room Dana Point Re-
sort, sold in July to a Japanese compa-
ny for $104 million, soon followed, and
in 1987 the Hawaii -based Hemmeter
Corp. announced plans to build a fanta-
sy resort called Monarch Beach.
The Hemmeter project, however,
never advanced, and in July the Qintex
Group, an Australian company, pur-
chased for about $250 million the 232 -
acre tract Hemmeter had planned to
develop, as well as a 115 -acre ocean-
front property less than a mile away.
Although plans are not complete, Qin-
tex says it expects to build a "five-star
integrated resort" on the two sites.
And that is not all. After years of
struggling with the California Coastal
Commission and opposition from local
environmental groups, the Irvine Co.
plans to develop a stretch of the Pacific
Coast Highway, between Newport
Beach and Laguna Beach, with up to
2,150 hotel rooms and two golf courses.
Don Engfer, vice president of Irvine's
hotel operations, says the company
plans to break ground early next year for
a 1,100 -room conference hotel and a
450 -room spa resort. Engfer says opera-
tors have not yet been determined.
GETTING AROUND
Orange County's phenomenal growth
has led to a few snarls, among them
traffic congestion. Karla Sanders, a
meeting planner with Select Accommo-
dations, a Newport Beach destination
management firm, says that her daily
commute from Dana Point has in-
creased over recent years to 50 min-
utes from 35 minutes. The clogged
freeways can be avoided if visitors
drive during the non -commuting hours,
and Sanders recommends against
weekend travel, when traffic is often
worse than during the week.
The overused John Wayne Airport,
squeezed between five cities and three
highways on 495 acres, is having trou-
ble keeping up with demand. Its termi-
nal was built in 1967 to accommodate
400,000 passengers a year; that many
now pass through in a month.
A $310 -million airport improvement
project, including a new terminal and
parking structure, is nearly finished.
The parking structure opened in March;
the terminal, along with new freeway ac-
cess ramps, will open next April. The
improvements will allow the airport to
handle 8.4 million passengers a year.
PLAYING AROUND
As home to Disneyland, Knott's Berry
Farm, the Medieval Times dinner the-
ater and the Wild Rivers water park,
Orange County keeps its reputation as
a family playground. Those attractions
are frequently used by visiting conven-
tion groups for parties and receptions.
Also available to groups is the histor-
ic San Juan Capistrano Mission, a short
drive from Dana Point and about 30
miles from Anaheim. Near the mission
is the Forster Mansion, available to
groups for dinners, receptions and spe-
cial events. Now owned by Martha
Gresham, a local designer, the turn -of -
the -century home is said to be inhabit-
ed by a cigar -smoking ghost.
Groups with a seafaring bent might
consider the several yacht charter
companies operating out of Newport
harbor. And wine lovers have a new at-
traction: the Costa Mesa Wine and
Food Center, an offspring of Napa Val-
ley's Robert Mondavi Winery, where
groups can learn to develop an educat-
ed palate. ■
,- � o- si � � �'�. � �2+' •SSS,
. - ` Z' �. ;; ..,�.�rr� wd'air•^ _�.iai ,iyy:i• �� � �'".4'i� _r%�.—R'
'
n ;PIT
.tf I
a1 _ ..M, Ir�'`� ' r i� �'E""' I�'•t �t .��� � -� �:Z.,
� t it I's"�— lr�"R-+' {' ?�!4.. ., _ ... ' +-..-;. • �ji�ts+ - w �:
n
Allo adt Bootsgarage: auf „Balboa Island"If
= f.
rN
AMF..
� t
- A
411
�d
J�osarofe'Zeiten:
Kino.,,Edwards Lido" --cm Balboaloulevard - 1 1 I -
�
rift
Oei
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y�
l
,�t Y
�` t
New ort C aisseurs«die ArchitektenDavid K n es .'{unddadrtstttei Luxusla e: Im New ort -Harbor -Yacht -Club in Schon -Hum hre Bo
P 9 �) 9 P ging P Y
Inc
Lout New York
Times" ist Newport
die reichste and
schnellstwachsende
Region Kaliforniens.
Das Stra0enbild be-
stimmen BurotOrme
and Luxuslimousi-
nen. Die Swan -Yacht
hat der noble New-
: porterim Newport -
Harbor -Yacht -Club
liegen. Mitgliedsbei-
trag 100000 Dollar.
In den Sechzigern .
war das Dorado dei
Superreichen an
der Westcoast
noch ein ver-
schlafenes
Strandnest.
Einzige
Reminis-
zenz an
these Zei-
ten: die
Statue von
Stadtburger
John Wayne
(1907-1979)
am Airport
or zwanzig Jahren", sagt David Kla-
lk ges, „war der Bezirk Orange County
Vmit Laguna and Newport Beach die
bedroom community', das Schlafzim-
mer von L.A.". Orange County ist 3
inzwischen aufgewacht. ,Was wir hier erle-
ben ist kein Boom, sondem eine Explosion." Z
David Klages (51) ist einer der gefragtesten a
Architekten der WestkOste Kalifomiens. Er
baut Buroturme, Shopping -Centers, Coun-
try- and Golfclubs.
Newport Beach heute: Spielwiese and Z
Fluchtpunkt der Superreichen. Die Welt des
Geldes. „Newport", sagt Klages, „hat all w
das im Uberflug, was der Europaer von a
'Kai
erwartet." Der Fremde L)
merkt's bereits am Airport von Orange
County: Aberhunderte von Privatjets it
sind auf dem Runway geparkt.
Daruber glimmen die glasernen
Fassaden der Buropalaste. Vor
dem Terminal steht John Wayne: o
drei Meter hoch, in Bronze. Der
Flughafen, viertgr6Mer der USA,
tragt seinen Namen. Der Western -
held kam 1966 nach Newport Beach. i
Ihm folgten Bosse von Banken and Q
Borsen, das Big Business. Die Region
registriert 30000 neue Jobs jahrlich,
Unternehmen wie Aircraft, McDon- o
nell-Douglas and IBM haben sich -� o
Holiday 37
Fm
ad:
k
of,
a
W
I
i
Z
e..-.___
e11i►.•.Uli, elil
Wassersport ist
oberste Pflicht. Am
30. Mai beginnt
die Regatta-Sai-
son. Ein Treffen fiir
Segler aus der
Upper Class von
Orange County im
graOten Jacht-
hafen Amerikas.
Wer ein schmales
Budget hat, geht
zum Surfen
3 angesiedelt. Das Durchschnittsein-
kommen ist mit 45000 Dollar um zehntau-
send Dollar hoherals der Landesschnitt.
Newport Beach City. Schickimicki a la Sylt
oder St -Tropez ist verpbnt, ebenso Touri-
stenstrome, Charterbusse, BilligunterkOnf-
te. Am Strand von Balboa -Peninsula ist ,ac-
tion" rund um die Uhr: Skateboardartisten,
Surfer, Beautys in Bodysuits, Seafood -
Grills, Pizzabuden, dazwischen hammert
Hard -Rock -Sound. Blanke Busen gibt es
nicht. Wer im Balboa Bubbles Club nach
acht noch einen Platz kriegt, hat einen hei-
(ben Draht zum Barkeeper Douglas Kayn —
ein Ex-Borsenmakler aus New York.
Neben Shopping in Fashion Island, einem
der exklusivsten Reviere Amerikas, ist Golf
Pflicht0bung. Orange County hat Ober 70
Golfp%tze. Noch wichtiger ist nur eins:
Wassersport. Newport Beach hat den gr6&
ten Jachthafen Amerikas: mit 15000 Liege-
platzen. Mitgliedsgeb0hr im Newport -Har-
bor -Yacht -Club: 100000 Dollar. FrOher
machten Errol Flynn and Humphrey Bogart
ihre Boote fest, haute halb Beverly Hills.
Jede Bar, jedes Restaurant am Hafen hat
sein Pier. Beliebtester Treff: der Steg von
„Josh Slocum's", dem Stammlokal von
Seglem, Architekten, Maklem.
Den Gang der Dinge in Newport Beach
bestimmen Computer, Telefon and Luxus -
mobil. Rolls-Royce hat hier seine viertgr6&
te Niederlassung, and der Mercedes 500
SEC (105803 Mark Grundausstattung)
heifM hier „Newport VW".. -
Rainer Deglmann-Schwarz
38 Holiday
_r
`P a
n
r` -
r;
Tips and Adressen
Hotels: ,The Ritz Carlton" in Laguna
Niguel, Tel. 714-2402000 (Vorwahl aus
Deutschland 001). Bestes Resorthotel in
Kalifornien. Empfehlenswert: der Executive
Floor, eine Etage, die nur mit speziellem
Lift -Code zu erreichen ist. Champagner,
Fruhstucksbuffet, Concierge -Service — alles
kostenlos. Doppelzimmer 314 bis 560,
Executive Floor 425 bis 670 Mark, Suiten
1105 bis 3400 Mark. Mit Tennis-, Golf-,
Surf-, Windsurf-, Segelmoglichkeit. Gdnstig
gelegen fur Shopping, StrandausflOge: Ho-
tel „Four Seasons", 690 Newport Center
Drive, Tel. 714-7590808; „Marriott", 900
Newport Center Drive, Tel. 714-6757040
and „Newport Resort", 1107 Jamboree,
Tel. 714-6441700. Doppelzimmer in alien
drei Hotels ab 280 Mark.
LLBarranca Rd._ KANADA
USA1L.i
John Wayne los Angeles
Aipo ~� =
-Upper ewport
Bay
to a Universitat oc
San Joaquin Hills
ro -' Big Canyon
alalhoa OReservoir T
m Islan Newport 6eac6 Crystal
2 e� o Cove
Bay Emerald -
0 sa ddel Mar agu
Kewpo' Bay Beach
Pazi(ischerOzean a�
51vn
0 Gert OCeriander, Wichen
Restaurants: Die besten Treffs fur Seafood -
Gourmets sind „Ancient Mariner", „Rusty
Pelican" and „Josh Slocum's" am Pacific
Coast Highway. Dinner25 bis 42 Mark.
Tips: Romantische Sunset -Dinner -Cruise
auf dem Pazifik, mit Cocktails and Buffet ab
340 Mark pro Stunde. Die Jacht chartert
man bei Homblower, 2431 Pacific Coast
Highway, Tel. 714-6460155. Shopping -Tip:
Fashion Island.
AusflUge: Jeden Sonntag Hafenrundfahrt
mit Brunch, Preis 42 Mark. Pavillion Queen,
400 Main Street, Balboa, Tel. 714-
6735245.
Mietwagen: Budget, Anaheim, Tel. 714-
7726550, ein Tag ab 50 Mark, sieben Tage
ab 254 Mark.
Anreise: Die gOnstigste Verbindung ab
MOnchen, Frankfurt and DOsseldorf nach
Newport (John -Wayne -Airport) bietet Ame-
rican Airlines via Chicago. Holiday-Tarif ab
Frankfurt 1698 Mark, Business -Class 5704
Mark. Der John -Wayne -Airport wird von fol-
genden Fluglinien angeflogen: Continental,
Delta, Northwestern, TWA, US Air and Uni-
ted. Vom Flughafen Los Angeles kostet die
Busfahrt (Airlink) nach Newport 26 Mark.
Allgemeines: Newport Beach liegt 50 Mei-
len von Los Angeles and 85 Meilen nordlich
von San Diego. Nach Anaheim (Disneyland)
Sind es 25 Meilen. Reisezeit: ganzjahrig.
a F
D E S T I N A T 10 N• R E P O R T Corporate & Incentive Travel
August 1990
California's Hottest Site:
ORANGE
COUNTY
Corporate meeting and incentive planners will find
a kaleidoscope of noteworthy new developments in
this vibrant business and resort area
by Stephen London
ver since breaking off from the
underbelly of Los Angeles
` County in the wake of an 1889
tax rebellion, Orange County
has been notably different from the co-
lossal metropolis next door. Rejecting the
urban sprawl and "anything goes" archi-
tectural character of freewheeling L.A.,
urban planners in Orange County set
about their tasks with meticulous care,
creating the world capital of master
planned communities. Yet Los Angelenos
long disparaged Orange County for just
that reason, decrying its suburban char-
acter and dismissing it as a cultural back-
water. Orange County was commonly
viewed a vast bedroom community for
L.A. industry, a place known for little else
besides Disneyland, Republican fervor
and, of course, all those orange groves.
But slowly, gradually, something hap-
pened, and those condescending atti-
tudes are disappearing almost as fast as
the once ubiquitous orange orchards
themselves.
L.A. has had to sit up and take notice
as its southern neighbor rapidly sur-
passes it on almost every quality of life
scale and economic indicator. Primarily
an agricultural area as recently as three
decades ago, Orange County has blos-
somed into a high-tech, dynamic Tomor-
) AUGUST 1990 CORPORATE & INCENTIVE TRAVEL
rowland beyond anything Walt Disney
could have imagined.
"We have a unique Southern California
oasis here, characterized by a dynamic
economy, unparalleled growth and a life-
style second to none," boasts Orange
County Supervisor Thomas Riley. Fueled
by a heavy concentration of cutting edge,
high-tech industries, a phenomenal land
boom and a burgeoning service sector,
Orange County's economy grew by fully
90 percent in the '80s.
New Developments
For meeting and incentive planners,
this vibrant business environment has en-
gendered a kaleidoscope of noteworthy
new developments. Orange County en-
ters the '90s with an infrastructure ready
and able to host any size meeting or con-
vention. This summer saw the comple-
tion of a nearly 25 percent expansion at
the Anaheim Convention Center, already
the West Coast's largest meeting facility.
Half of the county's 42,000 hotel rooms
are in the immediate vicinity of the con-
vention center.
Meeting planners will find air travel
into Orange County significantly stream-
lined following completion of a $310 -mil-
lion improvement program at John
Wayne/Orange County Airport this Sep-
ember. The project is crowned by a new
two-story terminal, accommodating
planes as large as a Boeing 767. CurrentIv,
he airport is served by 11 major airlines.
Two Urban Centers
One of the more curious aspects of
Drange County is the decentralized na-
ure of the area. None of the 28 cities in
the county really serves as a downtown
Or its two million residents. Rather, a pair
)f urban centers have grown to dominate
Lhe local economy.
South Coast Metro is a 2,400 -acre de-
elopment straddling Costa Mesa and
Tanta Ana, home to the most successful
mall in the nation, the 197 -store South
Coast Piaza, as well as Orange County's
largest office building. In addition, it is
the county's most important cultural cen-
ter, home to both the recently expanded
South Coast Repertory and the four-year-
old, S73 -million Orange County Perform-
ing Arts Center, credited with bringing
world-class theater, opera and sym-
phonic music "behind the Orange cur-
tain." At the county's southern end, the
Irvine Business Complex has attracted
both a thriving financial market and a rap-
idly expanding research and technology
community with close links to UC Irvine.
The Irvine Company, Orange County's
principal landowner, is currently deve-
loping Irvine Spectrum, a 2,200 -acre med-
ical technology and bio -technology re-
search park.
Northern Orange County, the older
half, is a middle class domain noted for
well-preserved neighborhoods of gra-
cious victorian homes and two of the na-
tion's three most popular theme parks —
Anaheim's Disneyland and Knott's Berry
Farm in Buena Park. Southern Orange
County is composed of a string of highly
affluent small cities, their prosperity
fueled by hundreds of clean, high-tech
industries.
It is here, along a 42 -mile stretch of
golden beaches, where the carefree
Southern California outdoor lifestyle is
enjoyed to its fullest. Two of the best-
known beach communities are Laguna
Beach, famed for its large artist colony
and summer art festivals, and Hunting-
ton Beach, celebrated as the world capital
of surfing. In between lies Newport
Beach, often hailed as the American
Riviera. A capital of a tonier sort, its
12,000 yachts and sailboats inhabit the
largest pleasure craft marina in the world.
Ideal Summer Destination
With its plethora of marine activities,
including parasailing, whale watching,
hydrofoils to Catalina lslafxt and hart,.
cruises, Newport Beach is an idt:ai tin,,
mertime destination for corporate tva,
ners who have a mind to mix a littit. tai .•
sure with their meetings. Its postcard tie:
feet Balboa Peninsula remains tilt' Ltutn!
essential Southern California bea,:.
dreamland, with a 100-vear-old
fleet, a colorful pier and an old-iashionL,:
Fun Zone. The Mariners Mile area i -
Orange County's "restaurant roti%," pts
fect for organizing dine -around evenin: .
Newport Center is both a major busi-
ness hub and a cultural center, housing
one of the finest modern art collections in
the nation at its Newport Harbor Art Mu-
seum. Also within the center is the exclu-
sive Fashion Island open air shopping
and entertainment complex, which just
underwent a $100 -million facelift and ex-
pansion, and two of the county's top-
ranked business -oriented hotels, the
Newport Beach Marriott and the Four
Seasons Hotel.
Accommodations
Embassy Suites Hotels operates four
properties in Orange County. The Em-
bassy Suites Hotel in Buena Park houses
203 suites, seven meeting rooms and
3,600 square feet of exhibit. Amenities in-
clude a heated outdoor pool, spa, com-
Circle No. 143 on Reader Service Card
Perched on a bluff 150 feet
above the sea is the finest meet-
ing facility on earth. Welcome
to The Ritz-Carlton, Laguna
Niguel. Some of our conference
rooms open to terraces over the
Pacific. Our boardroom and ball-
rooms are graced with crystal
chandeliers and antiques. You'll
have a conference concierge.
You'll enjoy our pool and jacuz-
zis, a sparkling beach, tennis, a
fitness center. And uncompro-
mising personal service. For infor-
mation, call 800-241-3333
or 714-240-2000. Our other
resort hotels: Rancho Mirage,
Palm Springs; Naples, Florida.
Aliff
THE RITZ-CARLTON
LAGUNA NIGUEL
—aTx1ka&yw'7bA*oftheWorld x
CORPORATE & INCENTIVE TRAVEL AUGUST 1990 41
plimentary breakfast and cocktails. In Ir-
vine the 293 -suite Embassy Suites Orange
County Airport offers five meeting
rooms, a full range of audio-visual equip-
ment and exhibit space. Recreational fa-
cilities include an indoor pool, Jacuzzi,
sauna, a lounge and live entertainment.
The Embassy Suites Hotel in Santa Ana
contains 308 suites, five meeting rooms,
6,267 square feet of exhibit space and au-
dio-visual equipment. Among the recre-
ational amenities are an indoor pool,
sauna, Jacuzzi, gym/health club and a jog-
ging track. The newest of the Embassy
Suites is the 229 -suite property in Brea
scheduled to open this summer. Located
17 miles from the Orange County Airport
and adjacent to the Brea Civic Center, the
hotel can accommodate up to 300 people
for meetings and features executive meet-
ing suites. An outdoor swimming pool,
whirlpool and sauna are among the rec-
reational amenities offered.
Overlooking Newport Harbor, the
four-year-old, 284 -room Newport Beach
Four Seasons Hotel has an excellent set-
up for meetings and incentive move-
ments — 68 "Four Seasons" rooms with
separate living and bedrooms, in addition
to its 28 luxury suites. Recreational facil-
ities include a 3,000 -square -foot pool, ten-
nis courts and guranteed tee times for
guests at the new Tustin Ranch Golf Club.
The ballroom and 11 conference rooms
occupy 14,000 square feet, all on the main
level. With its lavish California contem-
porary decor and impressive art collec-
tion, the Four Seasons is a particularly
attractive property.
Two significant new developments at
the 585 -room Newport Beach Marriott
Hotel & Tennis Club are the introduction
of concierge levels with upgraded amen-
ities and a new conference center, fea-
turing special support staff and eight
rooms for meetings of up to 40 persons.
Other public rooms include both a 1,000 -
capacity and a 770 -capacity ballroom. Lei-
sure facilities include two swimming
pools, a health club, golf adjacent to the
hotel and eight lighted tennis courts.
The 410 -room Newporter Resort Hotel
was recently transformed into the Hyatt
Newporter. On-site recreational ameni-
ties include three pools, nine holes of
golf, a tennis club and fitness facility.
Meeting groups have access to a 400 -seat
amphitheater, as well as 22,000 square
feet of conference space.
Several luxury hotels are within two or
three minutes of John Wayne/Orange
County Airport. The European -style, 435 -
room Le Meridien Newport Beach, fea-
tures tennis, a pool, a fitness center 33
meeting rooms and a 500 -capacity ball-
room. The 328 -room Sheraton Newport
Beach Hotel offers guests free shuttle ser-
vice to the beach and shopping, along
with a host or recreational facilities. Its
largest meeting room holds 400 persons.
Following a remodeling, the Registry Ho-
tel was reopened in November 1989 as a
Radisson Plaza Hotel. Situated right
across the street from the new airport ter-
minal, the 300 -room property boasts a to-
tal of 30,000 square feet of function space,
including 15 meeting rooms and a ball-
room that seats 750 for banquets.
The Irvine Marriott lies just a half mile
away from the airport in Koll Business
Center. The 485 -room property features a
two-story concierge level with private
lounge and a well-equipped executive
business center. The grand ballroom
holds 2,000 for receptions, 1,000 for ban-
quets, and there are 18 meeting rooms.
Also set in a corporate environment,
the Irvine Hilton and Towers is a 550 -
room property featuring three executive
floors. It offers 25 meeting rooms and the
14,600 -square -foot International Ballroom
accommodates up to 2,100 theater style.
Amenities include four tennis courts, a
pool and health club.
Another Hilton makes its debut in
Huntington Beach this month. All 300
Grrcie No. 210 on Reader service caro
92 AUGUST 1990 CORPORATE & INCENTIVE TRAVEL
Don't Miss
Corporate & Incentive Travel's
Small Meetings
Awards of Excellence
Go West.
The Awards will be presented in
•
three distinctive categories:
For all the right reasons
• Hotel • Resort • Conference Center
LOCATION. In the center
of Southern California,
The criteria used in electing your
close to Los Angeles, Orange
favorite meeting and incentive trip
County, and Long Beach airports.
VALUE. Excellent prices for over-
facilities — are Outlined below:
night accommodations, free
• Outstanding Service By The Staff
parking at ALL hotels.
---�«--- VARIETY Including the best in
• Superior Accommodations And
themed entertainment and a
wide selection of meeting facilities.
Meeting Facilites
SERVICE. The Convention and Visitors Office is anx-
• Trouble-free Food And Beverage
ious to assist you with all your meeting arrangements.
include computerized housing, coordinated
Functions
shuttle service, convention badges, registration
• Smooth Set-ups And Arrangements
cards, spousal programs, and visitor information kits.
For Social Functions
YOUR new exclusive phone number is 1-800-541-3953.
The NEW FAX number is 714-994-5210.
• Exceptional Ambiance
p
• Convenient And Accessigle Location
The best properties will be designated
000�in
rallvk
the November issue — and each will
SOUTHERN CALIFORNIA
be presented with an engraved award -
Buena Park Convention .Ste.103BuenaPark,C Office
6280 Manchester Blvd. Ste. 103 Buena Perk, CA 90641
winning plaque at a gala banquet in
New York City.
Grrcie No. 210 on Reader service caro
92 AUGUST 1990 CORPORATE & INCENTIVE TRAVEL
guestrooms of the new Waterfront Hilton
resort hotel overlook the ocean from pri-
vate lanais. Its 14,000 square feet of meet-
ing space includes a grand ballroom suit-
able for up to 600 guests.
The only resort in California awarded
both the AAA Five -Diamond and the Mo-
bil Five -Star distinction this year, the 393 -
room Ritz-Carlton Laguna Niguel offers
the epitome of deluxe resort accommo-
dations. Perched atop a 150 -foot bluff, the
six-year-old property is already legendary
for its sumptuous amenities and impec-
cable service, not to mention its extensive
art collection and a complete array of rec-
reational facilities, including a Robert
Trent Jones, Jr. golf course. The resort
accommodates up to 700 persons in the
largest of its 14 meeting rooms.
Farther south on another bluff, the
Dana Point Resort opened to rave reviews
less than three years ago. There are fab-
ulous vistas and private terraces in each
of its 350 guestrooms, and every manner
of outdoor pursuit from kites to croquet
is offered somewhere on this 42 -acre
property which also offers 30 meeting
rooms.
Right down the street from Disneyland
and adjacent to the Anaheim Convention
Center, the Anaheim Marriott has just
completed the remodeling of its 1,039
guest rooms and suites, the first phase of
a 513 -million renovation. A new con-
cierge level encompasses two floors, and
the health club has also been given a com-
plete face-lift. The massive hotel's func-
tion space encompasses over 50,000
square feet, including 25 meeting rooms.
Disneyland Hotel completes a $40 mil-
lion face lift this September, "including up-
graded guest rooms, meeting areas and
lobbies.
Attractions
As part of its 35th anniversary celebra-
tion, the Magic Kingdom features a stun-
ning Party Gras Parade several times a
day and many other special events, in-
cluding a new Dick Tracy stage show.
More popular than ever, Disneyland is
drawing 12 million persons a year, fully
one out of every three visitors to Orange
County.
Knott's Berry Farm, the old-fashioned
roadside diner and berry patch that grew
into a 165 -ride, 150 -acre theme park, has
just added the nerve -crunching, 117story
Boomerang rollercoaster. At its recently
redesigned Calico Square Stage and big -
Everyone has a point of view and
wants to express it. CORPORATE &
INCENTIVE TRAVEL gives meetings
industry figures an opportunity to do
so in the column, In My Opinion.
gest names in adult contemporary music
appear during the summer concert sea-
son.
Also in Buena Park are two other major
attractions. Movieland Wax Museum,
"the biggest gathering of stars in the
world," presents over 240 wax figures
staged in 100 settings. Medieval Times
reenacts an 11th century banquet, replete
with tournament games between ar-
mored knights such as jousting and
sword fights. A massive feast is, of
course, obligatory for purposes of versi-
militude.
Familiar to tens of millions for its
"Glory of Christmas" and "Glory of
Easter" pageants, the Crystal Cathedral
in Garden Grove is considered by many
to be among the most spectacular reli-
gious edifices in the world. This unique,
gargantuan church, designed by architect
Philip Johnson, is composed of 10,000
panes of glass. Group tours are available.
Early California history is preserved at
Mission San Juan Capistrano, founded in
1776. It is here, of course, where the fa-
mous swallows return like clockwork on
the same day almost every year.
Summertime meeting attendees may
well wish to take advantage of the nearby
We're More Than Just A Good Night's Sleep.
A lot more. Because not only will you receive a
spacious two -room suite, with a private bedroom and
a separate living room, you'll also enjoy
a full cooked -to -order breakfast
served free every morning. On your Y:
schedule. Not ours.`.
And two hours
=y. of complimentary g bevera es+
{' served every night. So if
you're looking for more than just
a place to put your head at night, EMBASSY
call the Embassy Suites hotels. We
were made for each other.' SUITES"
HOTELS
We were made for
Subject to anted ictal i— each other.'
GARFIELD: 01978 United Feature $yndiatte. Inc.
1 -800 -EMBASSY
or call your travel agent.
Buena Park - (714) 739-5600 Brea - Opening Fall 1990
Santa Ana • (714) 241-3800 Irvine • (714) 553-8332
Circle No. 222 an Readni Sanrica CArd
CORPORATE & INCENTIVE TRAVEL AUGUST 1990 43
SOUTHERN CALIFORNIA
The California Riviera
Orange County, renown as the home of
Disneyland, also boasts a stretch of' fabu-
lous beach communities that are quickly
g,aining a reputation as impressive incen-
tive and meeting, destinations. In such
coastal towns as Newport Beach. Hunt-
ington Beach. Laguna Beach, Laguna
Nig,uel. and Dana Point. meeting, atten-
dees and incentive qualifiers will find a
delightful world of wide beaches and
quaint marinas, charming waterfront
restaurants, and chic galleries. They'll
also find some of the finest resort proper-
ties. including the Ritz-Carlton Laguna
Niguel and the Dana Point Resort.
The lovely community of Newport t�
Beach surrounds one of the country's
largest and most scenic small boat har-
bors. Participants can tour the harbor,
cruise for whales, or indulge in a shop-
ping spree at Fashion Island. There are
more than 2,600 hotel rooms, many in
such superb properties as the 296 -room
Four Seasons Hotel Newport Beach, the
435 -room Le Meridien Newport Beach,
and the 603 -room Newport Beach Mar-
riott Hotel & Tennis Club, which just
completed a renovation of its meeting, and
banquet facilities.
The area is becoming an even more ex-
pansive resort, due in large part to the
Newport Coast development, just south of
Newport Beach proper, which will open
in several stages over the next few years.
"We think very highly of the Coast
area," says Don McNutt, vice president
and general manager of the Irvine Hotel
Company, which is developing the New-
port Coast site. "Hyatt and Marriott seem
to think quite highly of it too, and that's
good enough for us." Two hotels, a Hyatt
and a Marriott, are due to come on line in
1993 and 1996, respectively.
Development continues apace through-
out the California Riviera. In Huntington
Beach, the 300 -room Waterfront Hilton
opened last summer, as the first phase of
the $600 million, six -phase waterfront
project. When completed, the develop-
ment will feature a tennis club, health spa,
and residential community. And in Lagu-
na Beach, a $20 million renovation has
transformed the Surf & Sand Hotel into a
sophisticated Mediterranean -style beach
hotel. The 157 guest rooms have been
completely refurbished and there's a new
5,000 -sq. ft. executive conference center,
as well as a restaurant and bar.
San Diego
Perhaps more than any other city, San
Diego incarnates the essence of the south-
ern California lifestyle. With its vibrant
downtown, its posh seaside resorts on
Coronado Island and Mission Bay, and its
elegant inland resorts in Mission Valley
and North County, San Diego seamlessly
fuses the cultural attractions of a major
city and the recreational activities of a
major resort.
San Diego lives up to its reputation as
Sports Town, USA. Next year, from Jan-
uary through May, the city will host the
America's Cup competition. "The defend-
er is the San Diego Yacht Club," explains
Laurie Allison, public relations manager
for the San Diego Visitors and Conven-
tion Bureau. "Next year, there will be 12
challengers from ten nations, with two
teams—including Team Dennis Con-
ner—from San Diego."
In the last five years, San Diego's
downtown has emerged as one of the
most vibrant in the country. The newest—
and one of the largest—jewels in its
crown is the $165 million San Diego Con-
vention Center. Under its distinctive, sail,
80 INSURANCE CONFERENCE PLANNER
This charming resort lies nestled in the
c,jC
beautiful Ojai Valley - just 90 minutes
northwest of Los Angeles, near Santa
Barbara. It is the site of the GTE West
Meetings on
Classic, a Seniors PGA tour event, and is
honored with Golf Magazine's Silver
` Callfornia,s
Medal, Golf Illustrated's Top 25, Racquet
Magazine's 5 Stars, and has been selected
for Great Golf Resorts of The World.
Gold Coast
Groups enjoy new accommodations,
legendary golf, tennis, two pools, health
club, and impeccable service. The inn boasts
a bright new conference center with a 400 -
seat ballroom, eight meeting rooms,
a handsome boardroom, and
terraces for al fresco
42,A�N,spacious
gatherings. Contact Alex
Frankel, Dir. of Marketing.
OJAI VALLEY INN & COUNTRY CLUB
Ojai, California 93023
(805) 646-5511 (800) 422-OJAI
See Hotline, pages 123, 124
and the 603 -room Newport Beach Mar-
riott Hotel & Tennis Club, which just
completed a renovation of its meeting, and
banquet facilities.
The area is becoming an even more ex-
pansive resort, due in large part to the
Newport Coast development, just south of
Newport Beach proper, which will open
in several stages over the next few years.
"We think very highly of the Coast
area," says Don McNutt, vice president
and general manager of the Irvine Hotel
Company, which is developing the New-
port Coast site. "Hyatt and Marriott seem
to think quite highly of it too, and that's
good enough for us." Two hotels, a Hyatt
and a Marriott, are due to come on line in
1993 and 1996, respectively.
Development continues apace through-
out the California Riviera. In Huntington
Beach, the 300 -room Waterfront Hilton
opened last summer, as the first phase of
the $600 million, six -phase waterfront
project. When completed, the develop-
ment will feature a tennis club, health spa,
and residential community. And in Lagu-
na Beach, a $20 million renovation has
transformed the Surf & Sand Hotel into a
sophisticated Mediterranean -style beach
hotel. The 157 guest rooms have been
completely refurbished and there's a new
5,000 -sq. ft. executive conference center,
as well as a restaurant and bar.
San Diego
Perhaps more than any other city, San
Diego incarnates the essence of the south-
ern California lifestyle. With its vibrant
downtown, its posh seaside resorts on
Coronado Island and Mission Bay, and its
elegant inland resorts in Mission Valley
and North County, San Diego seamlessly
fuses the cultural attractions of a major
city and the recreational activities of a
major resort.
San Diego lives up to its reputation as
Sports Town, USA. Next year, from Jan-
uary through May, the city will host the
America's Cup competition. "The defend-
er is the San Diego Yacht Club," explains
Laurie Allison, public relations manager
for the San Diego Visitors and Conven-
tion Bureau. "Next year, there will be 12
challengers from ten nations, with two
teams—including Team Dennis Con-
ner—from San Diego."
In the last five years, San Diego's
downtown has emerged as one of the
most vibrant in the country. The newest—
and one of the largest—jewels in its
crown is the $165 million San Diego Con-
vention Center. Under its distinctive, sail,
80 INSURANCE CONFERENCE PLANNER
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Old chain in NewDort
Once a park- haven for
A high school teenagers,
Neu port Beach is noir a
playground for the rich
and famous. The Southern
California beach cite has,
however, retained most of
its charm, despite the glitz
`-and glamour.
7.
By Maury Kane
The Stockton Record
envie
�/ .hoowere worldly high
l seniors in Southern
T 1 California in 1940. Newport
Beach was the place to "cut up" during
Easlcr.%%eck.
e. and hordes of other vacationing'
high school and college students:'_
called it **Bal Week." The focal point
of our frenzied activity was Balboa --
Peninsula. one of the cit) of Newport
Beach's component communities is
and around Newport Harbor.
At Balboa Ballroom, a lank), Stang
Kenton sometimes fell off the
bandstand while enthusiastically = .
directing his exciting new orchestra..'
The peninsula's warm sands and
foaming surf were our daytime
meeting and mating areas. '_;
Today. Bal Week and Stan Kenton
are gone. Surprisingly, much of that
early dav" magic remains, we - -
discovered on a recent stay.
The village- like ambience still
Pervades the seaside settlement along
the Pacific Ocean waterfront, 50 miles
south of Los Angeles
The three -car ferries linking Balboa
Peninsula and Balboa Island in the
middle of Newport Harbor continue to
operate after 72 years. They're a
national landmark now.
_The don fishermen sell their fresh
catches early every morning in their
open-air market beside Newport Pier,
1just as thev've done since 1890 s
nostalgia " .
The posh residences now hnmg
Newport's inland bay — some just a
few hundred yards from those modest
193040 cottages — are in the million
to multimillion -dollar price range, if
you're lucky enough to find one for.
sale.
Market value is based more on how
many boat berths a home has on the
bay, rather than the sum of its r
bedrooms.
Harbor tour operators point out the
bayside homes of John Wayne. Cher
("the new kid on the block"), Buddy
Ebsen, Ro) Rogers, Shirley Temple,
Joey Bishop. Candice Bergen and
other notables, past and present.
Lido Isle, one of the harbor islands
created in a early harbor dredging
project, has some of the highest priced
homes. In 1919, a local bank gave
away lots on Lido Isle to people
opening new savings accounts.
,Only one of Newport Beach's
islands. Bay Isle, a tiny extension of
Balboa Island, is inaccessible by
automobile. A footbridge — wide
enough only for walkers, bikers and
electric golf can riders — links it to
Balboa Island. Environment conscious
residents voted to ban autos back in
the 1950' " -
Newport Beach boasts one of .
America's largest small craft harbors, "
accommodating an estimated •12,000
boats.
Ji,
The Stockton Record - January 1991 :.._
. - - - Ptlotm b, HOPE KANE
YACHT SPOT The harbor at Newport Beach
' drive north on Interstate 405.
»gx x s a F' Some take the 75 -minute cruise to
y Catalina Island aboard the largest r
K b a z- x catamaran in the country; the Catafina .;.
X ii
°tf r Flyer (the round-trip fare is $28 for
adults and $15 for those under 12)
The Flyer is berthed in Newport
Harbor beside the Pavilion. a city
historial landmark built in 1905 on the
:, harbor side of Balboa Peninsula and
" now a terminal for excursion and
mss. �a A
charter boats.
Nearby is another early day
survivor, the Fun Zone, a small
amusement park with a merry -go -
`s} A round, ferns wheel and bumper cars. It
opened in 1936. Residents and
' members of the Califormia Coastal
Commission have successfully beaten
back developers' attempts to replace it
' — with condominiums.
The prospects of seeing one of the
nation's biggest and oldest illuminated
boat parades brought us back to
Newport Beach during the Christmas
season.
Started in 1908 as a one-night affair
with eight small vessels festooned with
Japanese lanterns, the aquatic
Christmas parade is now a seven -night
=AMOUS PLACE: The late John Wayne's Newport Beach horn spectacle with more than 200
i illuminated yachts cruisers and other
craft participating. More than 100.000
"But two-thirds of them never leave swells it by 100.000. spectators watch the boats make their
heir slips," an old-timer said. "They're .T _ . Newport Beach vacationers are largely 2Y: -hour sweep of the harbor.
ust status symbols." _ ` escapists. They come 1:o bask on the Unfortunately, high winds forced
You can rent or charter a boat for a beaches cruise the ba� fish from Balboa cancellation of the parade on the night
iarbor exploration of your own. Seeing or Newport piers orf m charter boats we planned to see it. Nevertheless, a
he homes from their bay side is more fun offshore.couple dozen dazzling entries ventured
han an auto tour of the town — and you . Energetic types tr)lurfing snorkeling, into the bay when the winds died
:an poke along at your own pace. '� windsurfing, golf and tennis down, giving us a good idea of how
The city's permanent population is '"� If they feel like stirring, some take in '. spectacular the show can be when the.
10,600. A good beach day in summer " Disneyland in Anaheim, a 45 -minute tiers BEACH, F-4
F'-4 Sunda,. Jsrl m U. 1"I
Newport news
For informaton on
Newport Beach facilities and
accommodations, write the
Newport Beach Conference
& Visitors Bureau, 366 San
IMiguel, Suite 200, Newport
Beach, Ca. 92660. 71 "44-
1190.
The Stoclaon Record
The Stockton Record - Januacy 1991
PhM by HOPE KANE
h Park
orstep, as well as 405 full-serv-
hookups. Rates range from
2-S45 offseason to $25-S50 in
mmer.
Adding to the diversity of New-
rt's attractions is a 9,000 -acre
ate Ecological Preserve where
pper Newport Bay becomes a ha -
n for more than 200 species of
igratory California birds,
There's something _for every-
Klv in Newport Beach,
�s 3
�y
3EACH K
5
Continued from F-1
,atm t
3
weather cooperates.
Newport is renowned for the';s
luality and quantity of its restau-
ants. There are 300 of them. Your
rven can have a champagne dinner
aboard a Venetian gondola
cruise
Our favorite dining place was
rhe Cannery on the bay, the for
V,
ner home of the western Canners
-o. fish canner. Owner Bill Ham-
ilton, a .retired mechanical engi-
neer. decorated the interior with
r ,
some of the plant's original steam
;ookers, can conveyors and other
processing equipment.
The Cannery specializes in fresh
local seafood and Eastern beef,
and offers dinner cruises on the
Uy Saturdays and Sunday--
undayxIn addition to dining, shopping
In
is another major Newport pastime.
�`cr
Laced with cobblestone streets,
Lido Marina Village. at the en-
trance.to Lido Isle, has 35 fashion
I'
boutiques, art galleries and watery
front cafes
Art galleries and boutiques
HARBOR VIEW. The Newport Harbor entrance from Corona del Mar B
abound in Corona del Niar. a small
.
.
community south of Balboa Is=
well worth a tour.
$99 Fridays and Saturdays and
land. r ` "" ':.. `°Flanking
the island are the 603-
$135-$185 the rest of the week.
Just about everybody winds up
at Newport Beach's classy and in-
room Marriott Hotel and Tennis
Newport accommodations
range from luxurious hotels and
aovative Fashion Island, as much
a room Four Sea-
Club and the all
Hotel, all a part of Newport
intimate inns and
3n experience as it is a regional
sons >
Center
bed bedsorts -and-breakfast establishments.o
1hoppingcenter i:';
• With the compkion of a 5100
&01� _
= we stayed at the 410 -room:
In Newport, even a recreation
vehicle park is done with class.
inillion expansion last October,
fashion island. encompasses 200
Hyatt Newporter Resort, a com-._
fortable California mission -styled
Spacious, palm -studded New -
stores and restaurants to a Euro-:
-'
delight in.a 26 -acre park -like set-.
ting that includes tennis courts and
port Dunes RV park on Lower
Newport Bay offers fishing, swim-
pean-style village setting.
: Its imaginative fountains are
a nine -hole golf course. Rates are
ming and boating virtually at the
The Stockton Record - Januacy 1991
PhM by HOPE KANE
h Park
orstep, as well as 405 full-serv-
hookups. Rates range from
2-S45 offseason to $25-S50 in
mmer.
Adding to the diversity of New-
rt's attractions is a 9,000 -acre
ate Ecological Preserve where
pper Newport Bay becomes a ha -
n for more than 200 species of
igratory California birds,
There's something _for every-
Klv in Newport Beach,
Sentimental Journeys:
A Gift From The Heart
By Ja Nice Ott
Rancho Magazine — Feb. 1991
If you want to avoid the buffet
lines, consider taking the $20 option of
eating in the more exclusive Dillinger's
S
Restaurant.
_. Starlight Cruises plans to offer
packages for one and two nights at the
San Sabastin Hotel in Ensenada. The
�' L
one-night, mid -week package will cost
-
$149 per person (based on double oc-
cupancy), and the weekend package
will go for $199. For more informa-
tion or to book passage, call (800)
488 -STAR.
Catalina: This island is usually
thought of as a summertime retreat, but
my favorite time is during the off-
packages, you can make arrangements
season when the crowds are few. In the .
with them to return the following day.
past, it was a hassle to drive to Newport
To make hotel reservations, call the
or Long Beach to catch the boat, but
Catalina Chamber of Commerce at
that obstacle was overcome when Sea-
213-510-1520. Seajets also has trips to
jets established service from San Diego
Ensenada.
and Oceanside..
Newport $each If you're in e
During the winter, trips are
mood for a more sophisticated, upscale
available only on Friday, Saturday, and
lifestyle on the waterfront, take your
Sunday. Included in the fare—$69 plus_,
sweetheart to Newport Beach. Here,
a $6.20 fuel surcharge—is a continen-
you can cruise the harbor and meander-
tal breakfast with champagne and your
ing channels around Balboa and Lido
choice of two .island tours.
islands to view the homes and yachts
The Avalon Scenic Tour gives you
of the rich and famous. For a special
a good overview. It's a 50 -minute bus
romantic treat, reserve a Venetian Con-
tour of the township with an infor-
dola champagne dinner cruise.
mative narrative of the development of
Or, indulge your shopping fan -
the island and its facilities. Another
tasies at the old-world, European -styled
good choice is the 40 -minute Glass Bot-
Fashion Island. This greatly -expanded,
tom Boat Trip, where you'll see a
Mediterranean -themed complex is the
fascinating world of colorful fish and
only outdoor mall in Orange County.
plant life just below the surface of the
It is filled with unusual specialty shops
sea. The guided Casino walking tour
and boutiques as well as the familiar
takes you through a famous landmark
mall chains.
perched on Avalon Bay, providing a
There are many hotels and fine
knowledgeable look at gigantic murals,
restaurants in the area. The Hyatt
a rare pipe organ, and memorabilia of
Newporter is a remnant from the past,
the Big Bands which once dominated
before escalating land prices promoted
the nightlife on the island.
only highrises. Its buildings are low and
Avalon, with its mixture of ar-
spread out over spacious grounds and
chitectural styles, is a walker's village.
lush gardens, creating a tranquil
It's fun and easy to get around on foot
atmosphere.
if you don't mind a hill or two. If you
Another historical landmark is The
prefer, you can also rent horses,
Cannery Restaurant on the waterfront.
bicycles, or golf carts.
Although the exterior was rebuilt, the
For information and reservations,
interior is delightfully jammed with
call Seajets in San Diego at 696-0088
wheels, pulleys, boilers, and other
or in Oceanside at 722-2800. Although
items preserved from the original can-
Seajets does not offer overnight
nery that occupied the site.
Bike riders, joggers; and walkers
will especially enjoy the scenic paths
that explore the town and seashore. For
information and reservations, call the
Conference and Visitors Bureau at
(800) 94 -COAST.
Cabo San Lucas: Here, the setting
for the Palmilla Hotel is reminiscent of
a Greek isle or the south seas without
the humidity. Situated on the tip of Ba-
ja, the Mediterranean -style buildings
with whitewashed walls, red -tiled
roofs, and cobblestone courtyards and
walks contrast colorfully against the
clear blue skies and the blue-green
Pacific Ocean. Palm trees sway in the
gentle breezes; deserted beaches
beckon to beachcombers, and sunrises
are brilliant. It's the perfect lovers'
retreat.
If you manage to tear yourself
away from the tranquil beauty of the
Palmilla, there are other activities such
as shopping, snorkeling, sportfishing,
waterskiing, windsurfing; and sailing
to indulge your fantasies. For a dou-
ble room at the Palmilla, prices range
from $250 to $350 per night during the
winter. Reservations are through the
Atlas Hotels in San Diego, 576-1282.
Skiing in Vail: Instead of seeking
the warm environs of Baja, many San
Diegans head for the cool slopes of Vail
for Valentine's Day and the long
Presidents' Weekend. There are several
romantic interludes available at the posh
Colorado resorts.
Trapper's Cabin at Beaver Creek
is unique. In winter, a ski lift or
How Newport became locale
of choice for Bush, Kaifu
By Mark Veverka
The Orange County Register C GEPHARDT: House leader
wishes president success in talks/2
NEWPORT BEACH — Japanese
Prime Minister Toshiki Kaifu and said Naoharu Fujii, Japanese con -
President Bush are used to meet- sul in Los Angeles.
ing at stately venues, but their for- But why Newport Beach?
eign-trade talks Thursday will "I don't know, to tell you the
overlook the Balboa Fun 'Lone. truth," Fujii said. "The American
Rekindled anti-Japanese senti- side chose the site."
ment in the United States prompt- The White House press office did
ed Bush to meet Kaifu under a tight not return telephone calls Monday,
schedule. California is almost mid- but trade and political observers
point for the two leaders, and trade speculated that the Irvine Co.
observers say the Irvine Co.'s ties played a role in the choice.
to Tokyo and Washington helped "Some of it has to do with the
bring the top-level talks to its back Irvine Co.'s commitment to Japa-
yard, at the Four Seasons Hotel. nese companies," said Susan
Bush originally planned to meet Lentz, executive director of the
Kaifu in Tokyo this spring, but can- World Trade Center Association of
celed because of the Persian Gulf Orange County.
ivar. The two leaders decided to Since the late 1970s, the Irvine
squeeze in a California summit be- Co. has lured about 25 Japanese
fore Kaifu hosts Soviet President companies, including Toshiba,
Mikhail Gorbachev on April 16, Mazda and Canon, to its Irvine
Spectrum development, said Rob-
ert E. Williams, president of the
Irvine Co. industrial division.
Two Irvine Co. hotels will play
host to the national leaders, with
the talks taking place at the Four
Seasons. The swank resort sits in
the shadows of Irvine Co. head-
quarters in Newport Center. On
Wednesday night, Kaifu will stay
I at the Hyatt Regency Irvine. the
company's other upscale hotel.
This isn't Bush's first visit to the
Four Seasons. He became ac-
quainted with Irvine Co. Chairman
I Donald Bren when he was vice
president, and stayed at the hotel
during that time, Irvine Co.
I spokesman Larry Thomas said.
Bren helped raise $2.5 million for
! Bush before the 1985 California
presidential primary and helped
collect $1.5 million for a campaign
trust. Late last year, Bren was one
j of a small group of executives in -
I vited to the White House for a dis-
cussion on the prospects of reces-
sion.
The Irvine Co., however, said it
held no influence in the White
House's decision to bring the mini -
summit to Newport Beach.
"We were not consulted on the
president's decision to come here
and hold a summit meeting,"
Thomas said.
Orange County's position as a
burgeoning foreign -trade center
justifies its selection as a site for
top-level trade discussions, said
Michael W. Liikala, director of the
The Orange County Register
April 2, 1991
Tuesday, April 2, 1991
Japanese companies
at Irvine Spectrum
.
Tenant Number of
employees
Amerea International Inc.
15
American Isuzu Motors Inc.
12
Brother International Corp.
85
Calsonic Inc.
250
Canon USA
300
Futaba Corp. of America
86
Jupitor Corp. USA
65
Kawasaki Motors Corp. USA
315
Konica USA
15
Lexus Division
25
Mazda Motor of America Inc.
330
Mazda Western
Regional Distribution -
147
NGK Spark Plug Inc.
50
Orange Bakery
60
Rheon USA '.
200
Rohm Corp.
150
Sam Okada Industries Inc.
25
Shacoh USA Inc..
5
Shi-Sumitomo
Plastics Machinery
25
Shimano American Corp..
120
Subaru Parts Distributors - .
45
Subaru of Southern California
100
Toyota Motor
60
Toshiba American ,. , 1,200
Western Graptec
40 --
Total_ 3,725
Source: The Irvine Co.'`
western region of the Bureau of
Export Administration. --
Three years ago, the US Depart-
ment of Commerce chase to put its
Southern California office for the
bureau in Newport Beach because
Orange County was the fastest-
growing area for exports in the na-
tion, Liikala said.
hi* Chi_ eco In-
What of the 4,800 violet petunias
and 1,600 impatiens planted Tues-.
,
. _
day in the flower. beds lining the
�-- -,• -
With Nd R&'se_'r'vatio-,nL..,s '
sweeping entrance and poolside?
Mark Brower, owner of Natures-
capes, said the flowers are typical-
;,
t•; _
ly replaced four times yearly. "But
w e're toing it early for him
i Newport Summit:.P resident
p
Bush books the Four
�� ell, Barragan said, " "if you
Seasons solid for talks witha
t
an's rime minister. =.
p p
want t6 attribute it to the presiden-
.
tial visit I don't have a problem
By NANCY 1�'RIDE
By WRLESIER
landing today in Los Angeles abouLl
with flat, but it's really due to rain
damag!.... We really haven't
DAVE
2 p.m. He is expected to head
straight for the Hyatt Regency
orderei new chandeliers or any -
I\IES STAFF NRITERS
Hotel in Irvine, where he will be
thing:
NEWPORT BEACH—Don't ex-
interviewed for tonight's edition of
IStill, hotel officials admit gleeful
Deet to check into the Four Seasons
PBS's '"MacNeil/Lehrer News-
anticipation of their role as host to
Hotel on Thursday night. All 284
Hour."
an international event guaranteed
I
looms are reserved, according to a
ISources said the prime minister
to capture at least a sound bite's
discreet clerk, who volunteered ,
will dine later in the evening at the
i worth of time on the evening news.
only: "We have a high -security
private Center Club in Costa Mesa
"We are tickled pink!" Gurtner
,uest that night."
with about 28 others, among them
said grinning. "The guy from the
On Tuesday, the 19 -story hotel
members of his delegation and
Century Plaza Hotel called and
overlooking Newport Harbor was
Japanese business owners from
congratulated us. As a result of this
bustling with Secret Service
Orange and Los Angeles counties.
visit, there is international press
agents and a White House advance
Bush, meanwhile, is scheduled to
and you can't buy that kind of
team making preparations for a
arrive at 12:25 p.m Thursday at
exposure.
25 -hour stay in Orange County by
Los Angeles International Airport
"My colleagues," he added, "will
President Bush,
aboard Air Force One, then imme-
be drooling." -
"When he gets here," said
diately board White House heli-
The hotel learned of'the summit
Thomas Gurtner, the hotel's gerl-
copter Marine One for the short
meeting only a day before the first
eral manager, 'his place pretty
flight to Newport Beach.
White House scouts arrived March
:Huth becomes the White House.
From then on, most of the Presi-
26. And while the hotel staff may
The White House owns 1t.-:--. .
dent's visit will be behind closed
be doing nothing extraordinary for
Every time the President moves,
doors at the Four Seasons.
the President's visit, by Friday a
the hotel stDps." ._.
He is scheduled to meet private-
full -court advance team settled in
Over the next two days, Bush
ly with Kaifu for about two hours
for Operation Summit:
and Japanese Prime Minister To-
Thursday, and then hold a joint
By Tuesday, the team had as-
shiki Kaifu will address some ex-
press conference with the Japanese
i sembled its own phone system and
"sterile,"
plosive issues in this idyllic, ocean-
leader. But even the press confer-
made or safe, the whole
view setting. Concerned with Ja-
ence will be limited to a small
! floor where the President will stay.
pan's image in America, Kaifu
group of reporters.
Maids on that floor will require
asked to meet Bush to discuss
Kaifu will have breakfast with
i Secret Service clearance. The
volatile trade disputes over rice, i
Vice President Dan Quayle, who
President has his own valet, and a
I White
his upcoming summit with Soviet '
will fly from San Diego and leave
House chef will oversee
President Mikhail Si Gorbachev
for a luncheon in Los Angeles
( meal preparation during his stay.• -
and Japan's postwar role' in the
before Bush arrives.
Standard rooms for a weeknight,
Mideast. _ .
The Japanese prime minister's
I no ocean view guaranteed, are
Kaifu will be the first to arrive,
day will end with a private dinner
$230. The hotel would not divulge
I
at the hotel, but White House
what the public will pay for this
WEDNESDAY, APRIL 3, 1991 /OC
officials declined to say who will
summit, but Gurtner said, "We
attend. On Friday morning, the
I have negotiated a rate."
President will simply relax, possf-
I
bly golfing somewhere in Orange
Chances are su ero that the 80.
County before he meets with a
or so guests not affiliated with the
1
group of Latino ' business leaders
WhitHouse visit won't even
for lunch. At 2 p.m., Bush leaves
catch a glimpse of either dignitary.
the county for a trip to Universal
Forget lining the driveway too..
I
Studios before flying out that
Only a handful of hotel workers
night.
will get anywhere near the Presi-
The whirlwind visit—the Presi-
dent, and they. may be involved' '
dent's fifth to Orange County—is
only in serving meals, Gurtner
his first for diplomatic rather than
said.
political purposes. As such, there
"Ninety-nine percent of our
will be little glad-handing and no
staff here, if they want to know :
public appearance$,i .
what happened that day, they will -
Secret Service agents essentially
have to read the newspaper," he
have taken over the Four Seasons,
added.
directing employees and manage-
Most workers interviewed ex-
ment to say nothing about the visit.
- pressed excitement about the tiny
You won't see any hotel banners
prospect of meeting the President.
welcoming Bush to this bastion of
One noted, however, that movie
Republicanism. " '
celebrities and rock stars with local
"Uh,, it's not really our style,"
performances often stay at the
said hotel publicist Linda Barra-
hotel—with much less fanfare.,
gan, among several staffers who
liked tG say repeatedly that almost
"We get the Grateful Dead,
no extra touches were being added
Aerosmith, Bon Jovi," said one
"and
because "we are presidential-
valet, they usually give you
•
rnnra.•
free tickets."
Los Angeles Time
April 3, 1991
71
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Made- for Japan
Stores, eateries Japanese version of his menu. And the
affable restaurateur isn't the only ,
cater to the East Newport Beach businessman to
recognize the lucrative Japanese tourist
By Ins Yokoi market.
The Pilot
annery restaurant owner Bill
Hamilton knew he had to
change his menu when large
groups of Japanese tourists kept coming
into his Newport Harbor waterfront
restaurant and ordering the same meal
for the entire table.
But Hamilton was smart enough to
realize he didn't need to change the
food he served — his menu needed a
physical change. The members of these
Japanese tour groups, Hamilton
deduced, were all ordering the same
dish because they simply couldn't read
the menu.
"We noticed one person in the group
would order a meal off the menu and
the rest of them would order the same
thing," he said.
Hamilton,, is now printing up a
Fellow restaurateur Jim Dale, who
owns Villa Nova, is also working on a
Japanese translation of his menu.
"It's taking us a little more time
though, to translate Italian to
Japanese," said Dale, who speaks
Japanese from three years' experience
in the country.
Meanwhile, businessmen like Bob
Allen, senior sales manager at the
Newport Marriott Hotel, long ago
realized the potential in Japanese
tourism. Thanks to Allen, a frequent
participant at Japanese trade shows,
Japanese visitors checking into the
Newport Marriott have, for the past 15
years, been handed hotel directories
written in their native language.
More and more, Japanese are
choosing Orange County as a vacation
i spot over the long -popular Los
Angeles, travel experts say. And
Newport Beach, with its distinctive
coastline, luxurious hotels and
famed restaurants, is ;becorri,q
one of the most popular cities for
these visitors.
The numerous Japanese firms
that have located to the nearby
Irvine Spectrum, and local sister -
city relationships with Japanese
The Pilot
July 2, 91
cities are natural reasons for the
influx of Japanese tourists. -
But the Newport Beach
Conference and Visitors' Bureau
and local businesses have taken
some steps of their own, too, to
tap into the Japanese tourist
market.
The visitors' bureau has joined
with major Japanese travel
bureaus to promote Newport
Beach as a vacation spot.
Advertisements for the city have
been placed in well-read Japanese
tourist guides and magazines, and
the bureau plans seminars to
educate local travel professionals
on how to work with their
Japanese counterparts.
Richard Gartrell, president of
the Newport visitors' bureau, has
even had his business cards
printed up in Japanese_-,
"We see more and more buses'
(of Japanese tourists) coming into
Fashion Island," said Gartrell.
"Japanese travel agents are
looking at Newport Beach- as a
more suitable alternative location:
to bring their clients to, , for
recreation, vacation.
n
"We know the characteristics of
the market the Japanese' -
generally take short trips, like 10=
day trips; they come in groups;
and they spend a bit of money.
That's great for the community.."
So businesspeople like Hamilton'
and Dale "are right on target".
with moves' like Japanese versions
of their menus, Gartrell said. .
"These visitors need a feeling of
comfort in the community, be it a
menu in Japanese or a visitor's
guide."
Wednesday, July 17, 1991—THE DESERT SUN
TRAVEL
Newport B eac
Special to the Desert Sun.
BAY WATCH: Above, boats of all'
Winds sail into Newport Beach's shel-
tered harbor. Top right, the quiet inlet
is the focal point for a thriving resort
community. ,s _
Sailing,
shopping and
play at the.. bay
By SANDRA CARPENTER
Special to The Desert Sun
The salt breeze blows cool. Sunbeams shred the early
morning coastal fog. Waves break into wide smiles
across the shore. It's Newport Beach on a summer day.
The mast -filled harbor, yacht clubs and opulent
homes appear to have little connection with Newport's
salty past when the town was the "new port" between
San Diego and San Pedro. But if you look, you'll find
some of its original history remains. Most of yesteryear
is found on the Balboa Peninsula, the ocean side of
Newport where a thin sandpit stretches out to sea. The
Pavilion, focal point for 80 years, was once the termi-
nus of the big red -cars, the Pacific Electric, that ran
from L.A. It also paid its way by serving as bath house
for bathers in ankle -length bathing suits. The dancing
feet of the '40s resounded there to the Big Bands —
anyone recall the "Balboa Hop?" Now a restaurant,
favored for the bay view.
A must is the cruise in the harbor to get there. The
three -car ferries make the trip to and from Bal in five
minutes for just over $1 including your car. Stroll to the
Balboa Pier while you are on that side, or rent roller
skates near the landing for a novel way to tour the
island. Try the island's own tasty invention, a frozen
banana dipped in melted chocolate.
Home port to more than 10,000 pleasure boats of all
kinds, the sheltered harbor is the busiest in Southern
California. If you dream of being at the helm, small
sailboats and skiffs with motors are moored near the
Pavilion, available for rent. But, harbor cruises are
probably the best way to see the bay. Narrated, you'll
view waterfront homes of celebrities on a 45 -minute
voyage. Or there is also an evening cocktail cruise
complete with dancing and live entertainment.
Overlooking the ocean, on Pacific Coast Highway
above the bay, is Newport Center, a vast shopping,
business, and financial complex. Fashion Island, cater-
ing to this "seaside Beverly Hills," is one of the most
tastefully designed shopping centers on the West Coast.
High fashion has arrived in Orange County along with
fine restaurants and the Newport Harbor Art Museum.
Neiman Marcus, anyone?
:For a bit -of a surprise in the midst of resort hubbub,
take Backbay Drive off Jamboree Blvd. to Upper New-
port Bay and the huge estuary. There are always birds,
but in fall it swarms with migrating ducks, geese, and
other member of the wildlife preserve.
The town can be a beehive of activity, but it is worth
it — if only for that cool, ocean wind in your hair.
41
The Desert Sun - July 17, 1991
WHAT TO SEE
Attractions
■ Newport Harbor Art Museum: 850 Sen Clemente Drive
I offers changing exhibits of contemporary paintings. sculpture and
photography. Tuesday -Sunday, 10 a.m.-5 p.m.; $3. Free on first
Ilue stay of Tonth.(714) 759-1122.
■ Sherman Library and Gardens: 2647 E. Coast Highway.
I Botanical garden with tropical flora along with research library of
Southwest history. 10:30 a.m.-4 p.m.: $2. (714) 673-2261.
■ Newport Dunes Aquatic Park: Coast Highway at Jamboree
on Upper Newport Bay — 20 -acre lagoon, picnic facilities, amuse-
ments. game courts. swimming. Open 9 a.m.-10 p.m. Admission
$5, carload (714) 644-0510.
■ Harbor Showboat Cruises: 700 E. Edgewater Avenue. De-
parts hourly 11 a.m.-7 p.m., summer, 11 a.m.-3 p.m., rest of year;
$5, adults: 5-11. $1. (714) 673-0240.
■ Pavilion Queen Cruises: 400 Main St. See the movie star
homes in 45- or 90 -minute voyages through the bay. From $5 to
$7, kids $1. (714) 673.5245.
Nightlife -
■ The Cannery: Overlooking Newport Harbor, live music from
Top 40 to light jazz and '50s theme nights enhanced with water
views. (714) 675-5777, 3010 Lafayette Avenue at 31st Street on
the Peninsula.
■ John Dominls: Upstairs waterfront lounge, a society ambi-
ance complemented by jazz music along with '50s and '60a
favorites. (714) 650-5112. Newport Harbor.
■ Parker's Seafood Grill: Music ranging from new wave to
calypso, reggae and Top 40 with scenes of the harbor to help the
socializing along. (714) 673-3741. By the Bal Pavilion on the
Peninsula.
■ Studio Cafe: 100 Main, Balboa. Famous for jazz
extraordmaire.
■ Newport Beach Marriott Hotel: 900 Newport Center Drive. 1
(714) 640-4000. Most rooms have ocean view. Tennis package
available, 10 lighted courts with resident pro. Golf privileges
nearby. $169 night.
■ The LittleInn on the Bay: 617 Lido Park Drive. (714) 673-
8800. New England country inn just steps from Lido Isle with a
complimentary breakfast, milk and cookies in the evening. S96-
$160 night.
■ Portofino Beach Hotel: 2306 W. Oceanfront (by Newport
Pier) (714) 673-7030. Beachside hotel with European decor. Lots
of view rooms. Walk everywhere. Prices start at $85.
Is Camping: Newport Dunes Aquatic Park, P.C. Highway at
Jamboree. (714) 644-0126.
WHERE TO EAT
■ Five Crowns: Old English atmosphere with prime rib the
specialty. Friendly piano bar, too. Reservations. (714) 780-0331;
1 East Coast Highway, Corona del Mar. About $15, dinner for one.
■ Gladstone's 4 Fish: Casual dining with fresh seafood. (714)
645-3474: 900 Bayside Drive. Newport Beach. Moderate prices.
1 ■ The Crab Cooker: Nothing fancy here (plastic silverware)
! but a realfavorite for locals and tourists alike. The town's
I institution. (714) 673.0100. No reservetiona. 2200 Newport Blvd:
l Higher priced than you'd guess from the looks of It, but not
i unreasonable for the quality. Under $10: .:
Is Old Spaghetti Factory: Pasta served a dozen different
ways, and cheap. (714) 675(5654; 2110 Newport Blvd. Kids love
it.a.
VITAL 017ESTIONS
How do I get there?
Take the 1.10 Freeway west to Highway 60 into Riverside.
Travel west on the 91 Freeway to the 55, then south to 1.405 and
the MacArthur Blvd. off -ramp, south. (Peninsula: just stay on 55 to
coast.)
Acout a two-hour drive, 110 miles from Palm Springs.
Wnere can I get information?
Newport Beach Visitors Bureau, (714) 644.1190.
WHAT TO DO
Sporting activities
It the ocean cells out, there are myriad ways to enjoy it.
■ Scuba Diving: Aquatic Center (714) 650.5440, 4537 W.
Coast Highway, Newport Beach.
■ Boat Rentals: Davey's Locker, Balboa (714) 673-1434. 400
Main St. at the Pavilion. Skiffs with outboards for fishing or
sightseeing with varying rates according to size and time.
■ Sport Fishing Charters: Bongos Charters (714) 673-8210,
2140 Newport Blvd.
'Davey's Locker also offers half-day trips departing at 6 a.m.
and noon, as well as all -day excursions. 673-1434.
■ Parasailing: Newport Pare -Sailing, Balboa (714) 673-1434,
by Pier.
■ Tennis: Marriott Tennis Club, 900 Newport Center Drive
(714) 640-4000.
■ Swimming: Ocean and bay on all sides, a favorite spot is the
"wedge" off the peninsula for surfers. Children love the quiet
waters of Newport Bay. Corona del Mar has water so clear you
can see fish swimming by you.
Shopping
■ Fashion Island: Hard tq beat this spot for elegance and
selection with its open -sir Mediterranean -style village ambiance.
Off Pacific Coast Highway at Newport Center Drive.
■ Mariner's Mile: A mile west on Pacific Coast Highway you'll
find snops that sell everything a boater requires: fittings, nautical
clothes, or the boats themselves.
Is Lido Marina Village: Across P.C. Highway on Balboa Blvd.,
you'll find a vintage collection of shops, restaurants, colorful
nightspots. Stroll, browse the galleries, have a cappuccino on the
boardwalk, or just watch the boats sail out of the harbor from
cobDlestone walkways.
Is Cannery Village: Lafayette Avenue and Newport Blvd., from
22nd Street to 28th Street. A variety of gift shops and art
gaheries. Historic dietriet. . .
■ Balboa Island: A unique treat to see the boutiques and
shops of the island with souvenirs and beach necessities along
with rags galore. ...
■ Corona de) Mar- A taste of culture in art rgalledes and
upseela shops:.--'--
Special
hops:.--'-Special events
■ Sea Feet: Over Labor Day, (714) 644.8211. Don't miss the
Character Boat Parade in Newport Harbor or the Sandcastle
Contest, Corona del Mar...
Is Christmas Boat Parade: Newport Harbor. World-famous sea
of lights makes a wonderful holiday beginning. Christmas Tree
Lighting Festivities at Fashion Island and a Christmas Welk In
Corona del Mar. 800/94 -COAST.
■ Whale Watching Cruises: From the Pavilion area in January.
March. (714) 675-0550.
Kids' fare
Balboa's Fun Zone has enticed several generations of children,
and adults too. Extending 2.6 miles along the Pacific Ocean from
Newport Pier, the Peninsula Is known for fun times. From ice
cream parlors, ferry rides, merry-go-rounds to ferris wheels,
biking or pizza stops, there is appeal to all looking for a good
time. -1 1 -.- . - .
ut
The Fun Z06, e
In Visitor -Friendly Balboa Area,
There's Lots to Do for Little Cash
Rv DA V 1 D CA R PENTER
51'eCIAL To rue rima .
vacation at the beach. '
For some, the phrase con-
jures images of azure skies
and swaying palm trees, deserted
coves and crystal-clear water lap-
ping on white sand beaches. The
air is soft and warm, the ocean
inviting and cool. And it all can be
very, very expensive.
If you're looking for the same
thing but much cheaper, welcome
to Balboa—a fun, financially feasi-
ble place in which visitors can
travel from peninsula to island and
back again.
Here is your cheap guide:
Getting There: The trick on a
summer weekend, to avoid braid-
ing your nerve endings, is to leave
early. Saturday -afternoon grid-
lock—with or without the top
down—is a California phenomenon,
but it's not one you need to experi-
ence firsthand. The Costa Mesa
Freeway empties onto Newport
Boulevard in.a timely fashion until
about 10 a.m. Come later than that
and you're camping.'
Parking There: Arriving ahead of
the crowds, you will have your
chpice of parking places. Proceed
through Newport Beach until the
numbered cross streets drop to
single digits. Newport Boulevard
becomes Balboa Boulevard on the
peninsula and suddenly there's
plenty of room to park. Find a
space without a meter to feed and
hang on to your nickels and dimes.
You're going to need them later.
Don't Give Me Granola: Since it's
stili morning, the sun is probably
hiding behind coastal clouds. Per-
fect weather to do a little compari-
son shopping for a cup, of coffee and
a cinnamon roll. If you're any-
where near the corder of Balboa
Boulevard and Washington Street,
you won't need a map. Just follow
your nose to Bon Appetite Bakery
and the most delectable blend of
sugar, butter and frosting. -.-
At $1.50, this breakfast of former
champions is both priceless and a
bargain. (The pate sandwich, for -
example, runs almost $5). Ik ' <
You can also get your .coffee-
here, although the deli next door or
the Winchell's down the street will
save you another all-important`;
quarter. Either way, it's best to
have something strong to sip as•
you make your way to the. .
Balboa Pavilion: Built as a rall-
road terminal in 1905, the Pavfl
ion's distinctive blue -and -white
steeple towers over Main Street
Passing the tackle shop and gift
store on street level, you'll find a
slippery ramp at the building's side
leading down to the dock. Here,
small fishing boats unload the
morning's catch. Breathe deeply to
Lake in the atmosphere. Sip your
coffee to make it go away.
Ahoy, Matey: Now you're ready
for a ride on the Balboa Island
Ferry, one of Southern California's
most scenic transportation bar-
gains. Operating since 1909, the
service offers three 64 -foot flat-
tops: the Admiral, the Captain and
the Commodore.
Together, the boats carry an
estimated 2.5 million passengers a
year between the end of Palm
Street to the head of Apte Street
on Balboa Island. The trip lasts loss
than three minutes, but for just 25
cents (10 cents for kids, 45 cents
for bikes, 65 cents for cars), you're
given a dramatic maritime intro-
duction to the sights and sounds of
Newport Harbor. On a summer
day, as many as 25,000 boats fill the
calm waters of the harbor, hailing
from ports as far away as Honolulu,
Alaska and Costa Rica. -
Cheap Tours: As you pull out
from the ferry dock, look east to
where the harbor runs into Corona
del Mar and turns out toward the
ocean. A quarter -mile to the west,
you'll see a house with red tile roof
surrounded by trees on the corner
of Bay Island—this was the long-
time summer home of Roy Rogers
and Dale Evans. Farther to the
right, on the next island down,
stands another local landmark,
John Wayne's house. I .
Cheap Tours 11: After disembark-
ing, turn right and make your way
down the sidewalk that circles
Balboa Island. (No cars allowed
here; the road is farther inland.)
Only a few feet above sea level,
this narrow strip of concrete
sneaks between_ the water and a
stunning array of million -dollar
bay -front houses, each of which
was built to maximize its harbor
view. Of course, glassworks two,
ways, so while the owners enjoy
the view, you can enjoy a home
tour 10 times more personal than
'Lifestyles of. the Rich and Fa -
Cheap Shop'4- W end of
Balboa Island you'll find a strip of
shops Und cafea that caters mostly'
to the profligate and spendthrift
Don't give in now! Try on the.
swimsuits and funky surfwear, and
buy a frozen banana if you must
But limit your actual souvenir
purchases to'a cheap pair of sun-
glasses or a few postcards. What-
ever change you have after return-'
ing on the ferry will come in handy
later.... _'
Back on the peninsula, take i
stroll through the center of town.
past the Balboa Theatre. If you're a
foreign -language movie buff (or if
you like to pretend)' you'll find
several posters for upcoming at
Los Angeles Times
July 21, 1991
R. VKRON ICA UKCKF:II/l.os An9111x11 &
The Balboa Fun Zone, above, boasts video arcades and rides, while a stroll along sidewalk, below, offers peek at million -dollar lifestyles.
Pier. Walking out over the ocean,
you'll take in a panorama of float-
ing Frisbees, splashing bodysurf-
ers, gliding skim -boarders and, -if
you're lucky, a few jet -skiers or
kavakers. -
The pier is also one of the best
vantage points to enjoy the only
beach activity that's more popular
than sunbathing: watching other
people sunbathe.
Penny Lunch: Once you get past
the distractions, you'll discover
Ruby's, a 1950s -themed restaurant
at the end of Balboa Pier. Ruby's -
almost always promises a long
wait, but you don't have to stand in-
line to take advantage of the bur
ger joint's one truly old-fashioned
bargain: a gum ball machine that,.-
still
hat,.still costh a penny. r_.
OK, you've done it. YI- ve kept; '
spending to a minimum saving a
tractions topique your interest;,+ i.
,conscious display of aer' dare= ; nickel here and *,quarter �ttere.
One of the more adventurous
- devilry in Peninsula Park, on tliA'-
You'ie weeded out the folditig
theaters in Orange County, the
oceanfront between A and , B
money and gotten rid of the copper,
Balboa screens fust -rum foreign
,
streets. ' '. ,, : - - -
and now your pockets are bulging
and independent films, and still
A group of kite -flying enthust-,
with silver coins .for the Balboa
shows 'The Rocky Horror Picture
asts who love to talk about their
Fun Zone: -i.::¢ e;
Show" on Fridays and Saturdays at
toys and show them off gathers
Featuring three arcades cro.:42
midnight = --
here almost every day. Kites of all..,
ed with video games, pinball mit
To avoid the $6 -a -seat tempta-
sizes, shapes and colors float on the _
chines, a few World War II Air`
tion, make sure you schedule this
breeze, darting between palm trees
Force dogfight simulators, as well'
part of your walk between show
and swiveling in midair.
as a Ferris wheel and bumper cars.,
tuns
Head back toward Main Street'
the Balboa Fun Zone is an Orange
Cheap Thrills: While you still
and you'll find the foot of Balboa',,.
County institution. Restraint may.
have momentum, pass up the op-
portunity to spend $40 on a few
minutes' worth of para -sailing.
Head instead for a more budget -
not be possible here, so you might
as well give in and spend every last
quarter.
Free Beach: Now that you've
toured both sides of Newport Har-
bor and spent all your money, you
may find that you have a few
minutes left to enjoy the only thing
in town that's always free: the
beach. (That is why you came
here, isn't it?)* - . -
If the coastal scenery you prefer
includes a high density of flesh,
stay close to the pier, where the
biggest crowds gather. --
If not, take a sandy stroll for two
blocks in either direction, until the
radio noise fades and you can hear
the surf. Away from the crowd; the
number of sun worshipers dimin-
ishea + _
But remember, the penny-wise
ought not be sun -foolish. If you left
your sun block at home, don't wait
until you're on foot to buy some.
Focal merchants know that sun
goop is a precious commodity when'
your nose begins to sizzle and they
price it accordingly.
Saying Goodby: There's really
nothing you can do about the
traffic on your way home, except
be happy that you're not one of
those people headed the other di-.
reption, still searching for a
parking spot. .. -
,. ,. < ...
"The Fun Zone"
(contrd.)
_)m left, i
Margaret Fosate and Taylor Fosate, 2, of Washington, D.C., and Diane Gallaghen of Irvine share some air time.
M he Balboa Fun Zone is still luring thousands of visitors to its
array of rides and view of Newport Harbor.
First opened in 1936 and renovated 50 years later, the Fun
x 4,> Zone; squeezed in next to the ferry landing on Palm Street, boasts a
Ferris wheel, merry-go-round, bumper cars and arcade games.
On the facing harbor, boats can be rented for short excursions,
' dinnerjeruises and Catalina trips. And, of course, there is the faithfu
} Balboa Ferry, which links the Peninsula and Balboa Island. J, ._
- tti •'� In 1982, the arcade games, merry-go-round and Ferris wheel were
torn down and the rides disassembled. The vacated and decaying
buildings were demolished in 1985.
<s However, .a year later, the Fun Zone was renovated and has been
�° .. 77M attracting more visitors than ever.
Leah Hammonds, 2, and Eugene Hammonds of
Newport Beach enjoy a merry-go-round ride.
Pilot photos by Lee Payne
..:i� is <,':�A
:::baa
:.:>.., : 4M1�:•':i`i'•'
�,._.
9
C.
_)m left, i
Margaret Fosate and Taylor Fosate, 2, of Washington, D.C., and Diane Gallaghen of Irvine share some air time.
M he Balboa Fun Zone is still luring thousands of visitors to its
array of rides and view of Newport Harbor.
First opened in 1936 and renovated 50 years later, the Fun
x 4,> Zone; squeezed in next to the ferry landing on Palm Street, boasts a
Ferris wheel, merry-go-round, bumper cars and arcade games.
On the facing harbor, boats can be rented for short excursions,
' dinnerjeruises and Catalina trips. And, of course, there is the faithfu
} Balboa Ferry, which links the Peninsula and Balboa Island. J, ._
- tti •'� In 1982, the arcade games, merry-go-round and Ferris wheel were
torn down and the rides disassembled. The vacated and decaying
buildings were demolished in 1985.
<s However, .a year later, the Fun Zone was renovated and has been
�° .. 77M attracting more visitors than ever.
Leah Hammonds, 2, and Eugene Hammonds of
Newport Beach enjoy a merry-go-round ride.
Pilot photos by Lee Payne
CONVENTION SERVICES
SER -VICE, is a verb, a term that reflects enthusiastic action and a quick response by those
providing the service; it means responding to your needs, providing you with support in
planning and hosting a meeting in Newport Beach.
The NEWPORT BEACH CONFERENCE AND VISITORS BUREAU offers you, the meeting
planner, the following support services for your meeting in Newport Beach.
BEFORE YOU SELECT YOUR MEETING SITE
"Seeing is believing!" "A picture is worth a thousand words." Cliches but very true. If you
have never been to Newport Beach, you don't know what you are missing. Nestled along
the Pacific Coast, adjacent to a major airport, along major interstate routes, Newport Beach
offers you and your meeting delegates "the tropics without leaving the continent". Hotels
with meeting facilities or bed and breakfast facilities, restaurants that represent the cuisines
of the world, attractions including Catalina Island and nearby Disneyland ... Newport Beach
offers you some of the finest meeting facilities in the west (and has 2,600 hotel sleeping
rooms to compliment those facilities). Meeting facilities include:
Primary Meeting Facilities
Newport Beach Marriott Hotel
Four Seasons Hotel
Hyatt Newporter Hotel
Le Meridien Hotel
Sheraton Newport Beach
Marriott Suites Newport Beach
Balboa Bay Club
Small Meeting Facilities
Little Inn on the Bay
Balboa Inn
Portofino Beach Hotel
Other Meeting Facilities
Bahia -Corinthian Yacht Club
Olympic Yacht Club
The best way to select a meeting site is to visit it; and there is no better way to evaluate
facilities than to visit them first-hand. We invite you for a SITE INSPECTION of Newport
Beach; the bureau is willing to work with you on making all pertinent arrangements for such
a visit. Your visit may include a tour of hotels and their meeting facilities, restaurants, local
attractions and other resources needed and/or identified for your meeting. Whether you
have a group of 10 or 600, we have facilities and resources to accommodate your needs.
Ask: About a Site Inspection, and/or a copy of our "Destination Planner".
BEFORE YOUR MEETING IS HELD IN NEWPORT BEACH
As you prepare for your meeting in Newport Beach, the bureau can be of assistance to you
in providing or directing you to services that will contribute to your meeting's success.
1. Pre- and Post -Convention Tours. Many convention delegates enjoy taking a short
vacation before or after a convention; we can provide you with a list of member companies
who can assist you in planning pre- and post -convention tours for your delegates in concert
with certified tour operators. Tour options might include: Catalina Island, Disneyland (or
other area attractions) or Mission San Juan Capistrano. Other vacation opportunities may
also be sought and we can assist you with identification of such exciting options as well.
Ask: About our Members Who Provide Tour Planning Services for the
Newport Beach Area and/or a list of suggested tour itineraries.
2. Spouse/Child Programming. Planning a parallel program for delegate spouses and/or
children? We can help you with ideas and suggestions that will make your program a
success.
3. weaker Resources. Need program speakers? With many professional speakers along
with the University of California Irvine and the other universities and institutions of higher
learning located in the area, the bureau can help you identify needed resources that will
fulfill your program needs.
4. Pre -Convention Publicity. To encourage your membership or company employees to
attend your meeting in Newport Beach, the bureau is willing to work with you on pre-
convention publicity; a nominal charge may be required to fulfill these expectations.
FOR YOUR MEETING IN NEWPORT BEACH
These services can help your meeting run smoothly; arrangements should be made well in
advance of your arrival in Newport Beach.
1. Registration1Clerical Assistance. In some cases, a convention requires registration and/or
clerical support personnel; however, the bureau is willing to make arrangements for such
support through its membership if it is needed. There is a charge for part-time registration
and/or clerical personnel.
2. Welcoming Letter. Please advise the bureau if you wish to be provided with a welcoming
letter from the Mayor, City Council, Chamber, Bureau or other business, educational or
civic leaders that can be included in your conference program or registration packet. Making
your delegates or employees feel welcome is part of our services. At least ten (10) days are
needed to process requests involving local leaders and twenty (20) days for other county or
state officials.
3. Welcoming Speaker. For your opening ceremonies, the bureau can work with you to have
a welcoming speaker. This speaker may be the Mayor, the Head of the Chamber of
Commerce, the Head of the Convention and Visitors Bureau, or other noted business,
education or civic figure with an interest or relationship with your organization or company.
Specific requests need to be submitted in letter form to the bureau including date, time and
location for the welcoming speaker at least thirty (30) days prior to the event.
4. Hospitality/Information Desk. Restaurants, night clubs, entertainment, performing arts,
harbor cruises ... to help your delegates become better acquainted with the Newport Beach
area, we are willing to work with you regarding having a hospitality/information desk
available in your registration area with information on what there is to see and do in the
Newport Beach area. If you wish this service, arrangements need to be made at least forty-
five (45) days prior to the opening of your meeting.
5. Support Services. Do you have need of baby sitters during your meeting? Have you
thought about having your printing done in Newport Beach so it is awaiting your arrival?
Want to plan a harbor cruise? Or do you need some special gifts for your VIPs? These
and many more services can be provided to you by the membership of the Newport Beach
Conference and Visitors Bureau. Needs will vary, but we offer a full range of support
services that can make your meeting more efficient and productive. Among those services
are:
Advertising Specialties/Give-Aways
Companies can provide you with special themed gifts and give-away
items.
Airport Ground Transportation
The John Wayne/Orange County (SNA) airport is located in Newport
Beach and has a variety of shuttle services to accommodate inbound
passengers.
Audio -Visual Rentals
Need help in making your presentations successful? AV support can
enhance the images created by a presentation.
Car Rentals
Available for staff support and/or pre and post tours.
Catalina Flyer
Daily trips to Catalina Island, 26 miles across the sea ... group rates
available.
Caterers
Are you looking for a special flair for an event? Are you planning an
event outside of the meeting facilities? Caterers can provide you with
some elegant options that will enhance your meeting.
Conference Services
Do you need planning support or services to make your meeting
successful? Call on these companies then.
Corporate/Executive Awards/Gigs
Looking for special recognition gifts, unusual or out of the ordinary
kinds of gifts? These companies can help you.
Delivery Services
Destination Management Services
Entertainment
Event Planners
Need professional help planning your events? These pros can provide
an array of ideas and program services to meet your every need.
Florists
Need floral arrangements for VIP suites, banquets or platform staging?
Golf Course
Relax and enjoy some quiet time on a beautiful public course.
Gondolas
Looking for a romantic dinner for two or cocktail hour for four in a
gondola that cruises the harbor?
Harbor Cruises
Whether scheduled cruises for visitors or a charter cruise, these
companies can assist you.
Limousine Services
Make your volunteer staff or corporate executives feel special; from the
airport to the hotel or wherever services are required.
Multi -Media Productions
Office Supplies/Business Equipment
From pencils to tape, whether duplication paper or equipment rental,
all needs can be met.
Photographers
Record your event and have photographs for your next newsletter.
_ Printers
Have you ever thoughts about having your printing requirements done
in Newport Beach and here for your arrival?
Sign/Visual Graphics
Speakers/Spouse-Children Programs
From demonstrations to tours of local businesses ... the ideas and
resources are many.
Sportsfishing/Charters
Whale watching (seasonal), shark fishing, sportfishing, parasailing ...
many exciting options are available.
Temporary Services/Convention Registration
Whether personnel for registration or clerical assistance, your needs can
be met.
Tour Wholesalers/Inbound Receptive Operators
Transportation
Travel Coordinators
Yacht Charters/Boat Tours
Ask: For a list of those services you require and/or a copy of the
Visitor /Services Guide.
6. Emergency Services. If you require emergency services (fire, police or ambulance), the
bureau can put you in contact with those key individuals in Newport Beach with whom such
arrangements may be made (all emergencies are 911).
Newport Beach Police Department 714-644-3717
Newport Beach Fire Department 714-644-3101
Ambulance Services/Paramedics 911
Hoag Hospital Presbyterian 714-645-8600
7. Housing Assistance. If more than one hotel is used for housing of your convention
delegates, the bureau is willing to work with you the meeting planner on the coordination
of housing reservations. A nominal charge may be required; for such assistance, all housing
requests would be handled through the bureau with the bureau making assignments on the
basis of the delegates selection of location. Acknowledgement of housing assignments would
be forwarded to the delegate with a confirmation directly sent to the delegate from the
hotel. The bureau will provide you with a recommended registration form that should be
forwarded by meeting delegates directly to the bureau for handling.
8. Media/Publicity. Looking for local media coverage? The Orange County Daily Pilot is
a member of the bureau and its news writers/editors can be reached at (714) 642-4321.
A list of additional media in the area is available upon request.
9. Airport Services. The John Wayne/Orange County (SNA) Airport (714-755-6500) serves
Newport Beach and its surrounding communities. Arriving passengers are greeted by a new
and expanded terminal served by daily flights from the following carriers:
Alaska Airlines 800-426-0333
American Airlines 800-433-7300
American Eagle
800-252-0017
America West Airlines
800-247-5692
Continental Airlines
800-525-0280
Delta Airlines
800-221-1212
Midway Airlines
800-621-5700
Northwest Airlines
800-223-2525
Skywest (Delta)
800-221-1212
TWA
800-999-1700
United Airlines
800-241-6522
United Express
800-241-6522
USAir Airlines
800-435-9772
The airport is also served by other commuter airlines (Alpha Air, Air LA, California Air
Shuttle, Mesa, Pacific Coast and Stateswest Airlines) along with major shuttle transportation
and rental car companies (Hertz 714-756-8161). Commercial airline flight departures are
from 7:OOAM to 10:00PM daily and 8:OOAm-10:00PM Sundays. Arrivals until 11:OOPM daily.
Terminal operations are 6:OOAM-Midnight. Parking structures are adjacent to the airport
terminal. Other airports serving Newport Beach include Long Beach (25 miles north), Los
Angeles International (40 miles north), Ontario (40 miles east) and San Diego (80 miles
south).
AFTER YOUR MEETING HAS BEEN HELD IN NEWPORT BEACH
The Newport Beach Conference and Visitors Bureau would like to work with you following
the hosting of your meeting here; such support might include:
* a letter of thank you to key board members or executives;
* compiling of a program critique that provides the bureau with useful
information as to the number of delegates attending, number of hotel
sleeping rooms used, and any other pertinent data/information;
* proposing to the appropriate decision-making body an invitation to host
your meetings again in Newport Beach.
Your meeting is important to Newport Beach. Newport Beach is the "small meetings capital
of the west" and prides itself on the quality of its facilities and the impeccable nature of its
services. We welcome you to Newport Beach ... the Colorful Coast ... and look forward to
serving you.
For further assistance with convention/conference services, please contact the Conference
Services Manager at the Newport Beach Conference and Visitors Bureau, 1 -800 -94 -COAST.
2/91
NEWPORT BEACH, CALIFORNIA
(Orange County, USA)
FACT SHEET
DESCRIPTION: Newport Beach is a coastal city of diverse character, surrounding
one of the largest small boat yacht harbors in the United States.
Hailed as "The Colorful Coast", the city actually consists of
several small villages, each with its own personality and purpose.
Newport Beach's unique ability to offer a dynamic city
environment while maintaining an intimate atmosphere within
each community is an appealing attraction to visitors from across
the nation and around the world.
LOCATION: The City of Newport Beach is located on the coast of California
in Orange County, 50 miles south of Los Angeles, 85 miles north
of San Diego and 14 miles south of Long Beach.
POPULATION: Permanent: 70,202
Summer: 100,000
Summer Tourists (per day): 20,000-100,000
ACTIVITIES: Nationally acclaimed, the Newport Beach area offers a vibrant,
sophisticated lifestyle in an unequalled setting. Its
Mediterranean climate of balmy days and cool evenings affords
year-round enjoyment of diverse activities. With more than 12
miles of scenic Pacific coastline, the City's leisure options include
expansive beaches, a full range of lodging facilities
(conference/resort hotels, inns, bed -and -breakfast, family style
economical motels, RV Park), gourmet and family restaurants
(over 300 restaurants in the area), water sports, seaside activities,
art museums, community events, golf, tennis and many diverse
shopping experiences.
-more-
Newport Beach, California
Fact Sheet - Page 2
CLIMATE: (average temperature/fahrenheit)
Winter: 50 degrees
Summer: 70 degrees
Rainfall: 12 inches
ELEVATION: Sea Level to 691.3 feet
RECREATIONAL
ACREAGE: 224.90 acres of beaches
160.04 acres of parks (37)
AREA: Total Area: 35.87 Square Miles
Land: 13.97 Square Miles
Bay: 1.9 Square Miles
Ocean: 20.1 Square Miles
SISTER CITIES: Okazaki, Japan
Antibes, France
Cabo San Lucas, Baja California, Mexico
MEETING
FACILITIES: Newport Beach has more than 2600 hotel rooms and some of
the finest small meeting facilities in the West. 131 meeting
rooms range in size from 3,224 to 8,000 square feet. The City
has ideal facilities to host meetings as large as 800 people,
depending on meeting requirements.
CONFERENCE
PLANNING
ASSISTANCE: Newport Beach Conference and Visitors Bureau
366 San Miguel Drive, Suite 200
Newport Beach, California 92660 USA
Telephone: 714-644-1190 FAX: 714-644-1180
1 -800 -94 -COAST
Barbara Stone, Director of Sales
Heather Larson, Convention Services Manager
PRESS CONTACT: Richard B. Gartrell, President/CEO
714-644-1190 or 1 -800 -94 -COAST
VISITOR INFORMATION
for
NEWPORT BEACH
California (USA)
INTRODUCTION
Combine the energy of a thriving business center with the quiet solitude of a historic beach
town. Then add this unique blending of lifestyles to one of California's most scenic settings.
Make sure the days are warm and sunny and the nights are crisp and cool. And what you
have is a truly singular vacation experience. A place we call "the colorful coast" ... Newport
Beach.
Nestled south of Long Beach and north of San Diego along the Pacific Ocean, Newport
Beach offers visitors "a taste of the tropics without having to leave the continent". Palm tree
lined streets, twelve miles of glistening beaches, and one of the world's largest small yacht
harbors with more than 10,000 spectacular boats are part of that which makes Newport
Beach attractive. Art galleries, boutiques, waterfront hotels and inns, surf shops, harbor
cruises, and beach front walks dot the Newport Beach landscape.
Interested? We hope so, for there is so much more too!
Harbor cruises sail by famous homes onced owned by John Wayne, Shirley Temple, Buddy
Epsen and many others. The Catalina Flyer carries you 26 miles across the sea to Catalina
Island. For excitement, you can try parasailing or shark fishing. Whale watching is a
seasonal favorite too; there are many other events and activities that make Newport Beach
an exciting area. You can browse the art or nautical museums. Shopping opportunities are
many, from the quiet boutiques and shops of Lido Marina Village to the elegant shops of
Fashion Island. Stroll around Balboa Island or walk along the beaches of Corona del Mar.
Walk, bicycle or canoe through the Back Bay Ecological Reserve. Drive across the historic
three car ferry; enjoy the fun and games of the Fun Zone; or rent a boat and tour the
harbor on your own. Watch the historic Dory Fleet bring in their daily fresh catch; play golf
at night; or watch the dancing fountains in Fashion Island.
From beach front rentals to bed -and -breakfast hotels, from waterfront inns to major hotels
with meeting facilities, you can find a variety of lodging options to fit your specific needs
and desires. Restaurants are abundant too, serving the cuisines of the world.
Welcome to Newport Beach. We hope you find your visit enjoyable and relaxing. Whatever
your pleasure, Newport Beach is definitely a year-round vacation destination ... it is "the
colorful coast".
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ATTRACTIONS
Museums ... theme parks ... attractions ... boat rentals ... sportsfishing ... historical sites ...the
Newport Beach area has an abundance of exciting opportunities that will make your visit
both interesting and enjoyable; you may wish to consider the following while planning your
visit to Newport Beach.
Newport Harbor Art Museum
714-759-1122
Educational
Sherman Library and Gardens
714-673-2261
Newport Nautical Museum
714-673-3377
Recreational
Fun Zone Boat Company
714-673-0242
Newport Beach Golf Course
714-852-8681
Davy's Locker (Sportsfishing/Para-Sailing
714-673-1434
Southwind Sports/Kayaking
714-730-4820
Bongos Sportsfishing
714-673-2810
Newport Landing (Sportsfishing)
714-675-0550
Catalina Passenger Service (Balboa Pavilion)
714-673-5245
Newport Dunes (beaches, rentals, RVs)
714-729-3863
Orange County Market Place (Sat/Sun Only)
714-723-6616
Theme Park
Disneyland (14 miles)
714-999-4565
Other area attractions include:
Mission San Juan Capistrano (10 miles) 714-493-1424
Laguna Art Museum (7 miles) 714-494-6531
Universal Studios (Universal City)
Knotts Berry Farm (Buena Park)
Queen Mary/Spruce Goose (Long Beach)
Sea World (San Diego)
San Diego Zoo
Gene Autry Western Heritage Museum (Los Angeles)
CATALINA ISLAND
26 miles across the sea, Santa Catalina waits for you. Owned by the Wrigley family,
Catalina Island is today a vacation paradise off the coast of Newport Beach. Pacific Coast
Airlines (800-426-5400) can provide you air access from John Wayne/Orange County
Airport to the Catalina Airport in the Sky. Or if you wish to transit by boat, Catalina
Passenger Service (714-673-5245) operates the Catalina Flyer which runs daily March
through October and on a revised schedule October to March (call for reservations). The
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Santa Catalina Island Company (800-428-2566) provides you several touring options of the
island. Whether you make it a simple day tour of Catalina or an overnight visit, Catalina
makes an enjoyable addition to your vacation stay in Newport Beach. Catalina Chamber of
Commerce (213) 510-1520.
PERFORMING ARTS
Whether it is visual art, music or theatre, the Newport Beach area has an abundance of
offerings to please most every taste. For specific programs, call the following.
Orange County Performing Arts Center 714-556-2121
Opera Pacific 714-979-7000
Costa Mesa Civic Playhouse 714-650-5269
Irvine Barclay Theatre 714-856-5000
South Coast Repetory 714-957-4033
The Pacific Symphony Orchestra 714-973-1300
Laguna Playhouse 714-494-0743
NIGHTLIFE
What is there to do after dark? Comedy? Jazz? Country? Nightclubs? Dancing? There
are many entertainment spots, including the following bureau members; call for more
information and/or reservations.
Nina's Night Club
Newport Landing
Woody's Wharf
Villa Nova
The Warehouse
The Cannery
Bobby McGee's
Trees (Piano Bar)
The View (at the Newport Beach Marriott)
Dukes (at the Hyatt Newporter Hotel)
The Giggling Marlin
Rex Fashion Island
Bob Burns
SHOPPING
714-723-0500
714-675-2373
714-675-0474
714-642-7880
714-673-4700
714-675-5777
714-673-5380
714-673-0910
714-729-3554
714-644-1700x589
714-675-9093
714-644-4000
714-644-2030
From boutiques to surf shops, from specialty shops to the elegant shops of Fashion Island.
Newport Beach has a variety of shopping experiences. Among those areas you may wish to
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browse are Lido Marina Village (on the harbor, Newport Blvd at Via Lido); Mariners Mile
(along Pacific Coast Highway from Newport Blvd to Dover); Balboa Peninsula (including
the Newport Pier and Balboa Pier areas); Balboa Island; Corona del Mar; or stylish Fashion
Island (714-721-2000).
RESTAURANTS
There are more than 300 restaurants in the Newport Beach area offering you a wide variety
of cuisines from around the world. Tease your taste buds with their many fine delicacies,
whether Italian, Greek, French, Thai, Japanese, Chinese, Indian, or American ... the choices
are many, the service warm and friendly. Below are listed members of the bureau.
American (including seafood)
Amelia's On Balboa Island
714-673-6580
Ancient Mariner
714-646-0201
Ann Marie's
714-720-9000
The Arches
714-645-7077
Bob Burns (at Fashion Is.)
714-644-2030
Bobby McGee's
714-673-5380
The Cannery
714-675-5777
Charley Browns
714-675-5790
The Chart House
714-548-5889
John Dominis
714-650-5112
Duke's Place (At Hyatt)
714-955-3853
Fishermans Restaurant
714-675-9771
Five Crowns
714-760-0331
The Giggling Marlin
714-675-9093
Muldoons Irish Pub and Restaurant
714-640-4110
Newport Landing
714-675-2303
Newport Oyster Bar and Grill
714-675-9977
21 Ocean Front (Newport Pier)
714-675-2566
Palm Garden (at the Sheraton Newport Beach)
714-833-0570
Parkers' Seafood Grill
714-673-3741
Pavilion (at the Four Seasons Hotel)
714-759-0808
The Rex Fashion Island
714-644-4400
Ruby's Diner (Balboa Pier)
714-675-7829
Ruby's Jaguar Diner
714-722-4066
Rusty Pelican
714-642-3431
Tale of the Whale (at the Balboa Pavilion)
714-673-4633
Trees Restaurant
714-673-0910
Warehouse Restaurant
714-673-4700
Windows (at the Marriott Suites Newport Beach)
714-854-4500
Woody's Wharf
714-675-0474
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Ethnic
Antoine (at Le Meridien Hotel)
Benihana of Tokyo (Japanese)
Cano's Restaurant (Mexican Seafood)
China Palace Restaurant (Chinese)
Kitayama Japanese Restaurant
Pascal (French)
Royal Khyber
Shanghai Pine Garden
Stuft Noodle (Italian)
Tutto Mare (Italian)
Villa Nova (Italian)
RV RESORT/RECREATION VEHICLES
714-476-2001
714-955-0822
714-631-1381
714-631-8031
714-725-0777
714-752-0107
714-752-5200
714-673-3802
714-646-2333
714-640-6333
714-642-7880
The Newport Dunes (714-644-0510) is Southern California's premier RV resort, provides
more than 300 hookups for recreational vehicles and campers, offering families an
inexpensive way of enjoying the Newport Beach area. Beaches, boat rentals, swimming pool
and spa, along with the Back Bay Cafe are available for enjoyment. Year-round facilities.
ANNUAL EVENTS
Events are held throughout the year in the Newport Beach area; below are a few of the
major annual events. You may also wish to consult the Sunday editions of the Orange
County Register, Orange County Edition of the Los Angeles Times or the Orange County
Daily Pilot for more specific weekly and monthly information.
January -March (annually) Whale Watching
February
Celebration of the Whales (late)
Spirit Run 5/10K
April
Newport Beach -Ensenada Yacht Race
Annual Boat Show
May
Jazz Festival
June
Wooden Boat Festival
Irrelevant Week Activities
Clean Harbor Days
July
Newport Dukes Team Tennis (Jul -Aug)
Jazz Festivals
Festival of the Arts/Pageant of the Masters
Orange County Fair
IM
September Newport Seafest
October Concours d'Elegance Classic Auto Show
December Christmas Boat Parade
A list of events is published by the Newport Beach Conference and Visitors Bureau and
available upon request at 1 -800 -94 -COAST.
CLIMATE
Newport Beach tends to have a mild year-round climate that lends itself to light and
medium weight clothing. Days may be dry with temperatures ranging from 67 F in January
(high) to 84 F in July (high); evenings may range from 48 F in January (low) to 65 F in
August (low). Jackets or sweaters may be desirable in the evenings. For harbor cruises or
trips to Catalina Island, windbreakers may be recommended.
SURFS UP! HEADING FOR THE BEACHES?
Newport Beach is known for its white sandy beaches. Under the supervision of the City's
Park and Recreation Department (714-644-3151), beaches are open to the public and staffed
with life guard stations for your safety (seasonal). Trash recepticals are provided for
convenience. Alcholic beverages are prohibited on the beaches. Rental outlets are also
available at various locations with beach chairs, umbrellas and boogey boards. Other nearby
commercial outlets have surf boards and bicycles for rent. Be sure to bring your towel and
sun tan lotion ... the sun is bright and the surf refreshing.
SPORTSFISHING1WHALE WATCHING
Do you like sportfishing? How about shark fishing? Do you enjoy whale watching? The
Newport Beach harbor has several operators who specialize in sportfishing and whale
watching charters. Call for charter times and reservations.
Bongos Sportfishing 714-673-2810
Catalina Passenger Service 714-673-5245
Davey's Locker 714-673-1434
Newport Landing Sportfishing 714-675-0550
YACHT CHARTERS
Yacht charters are available for 1 or more hours, coastal tours or special occasions such as
parties and weddings. Contact any of the following for assistance whatever your needs or
interests:
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American Yacht Charters
714-673-4453
Adventure at Sea
714-675-2410
Golden Swan Venetian Gondola
714-476-6984
Newport Yacht Charters
714-673-3000
Olympic Yacht Club
714-646-9111
Pacific Avalon Yacht Charters
714-548-9381
Southwind Sports
714-730-4820
LODGING/ACCOMMODATIONS/BEACH CABIN RENTALS
Newport Beach offers the visitor many fine options as to the type of lodging
accommodations being sought.
Major Hotels
Newport Beach Marriott/Tennis Club 714-640-4000
Marriott Suites Newport Beach
714-854-4500
Sheraton Newport Beach
714-833-0570
Le Meridien Hotel
714-476-2001
Hyatt Newporter
714-644-1700
Four Seasons Hotel
714-759-0808
Balboa Bay Club (on harbor)
714-645-5000
Bed-and-Breakfast/Inn
Balboa Inn (beach front) 714-675-3412
Doryman's Inn (at Newport Pier) 714-675-7300
Little Inn On The Bay (on harbor) 714-673-8800
Portofino Beach Hotel (beach front) 714-673-7030
Family Accommodations
Bay Shores Inn (Best Western) 714-675-3463
Newport Channel Inn 714-642-3030
Newport Classic Inn 714-631-5659
Beach Cabin Rentals
Beach cabin rentals are also
Newport Pier Realty
Mel Fuchs Pavilion Realtor
Cannery Rentals
Carroll Mann
T&R Enterprises
available through the following bureau members:
714-673-1900
714-675-8120
714-675-4606
714-673-1636
800-937-3470
12
PACKAGE TOURS AND "GET -AWAY" PROGRAMS
Interested in a customized tour of Newport Beach? Seeking a "get -away" weekend or
similar tour package for Newport Beach? Newport Beach offers you many options for
enjoying our warm, scenic tropical setting. The following companies offer you a variety of
opportunities.
Holidays With Style ... experts in developing customized travel itineries
for individuals or small groups; packages vary in length, and involve many
California cities like Newport Beach. 714-642-1775
Newport Travel Concepts ... dedicated to providing its clients the finest
in corporate and leisure travel services including airline, rental car and
overnight accommodations can be made as well as cruise ship packages.
714-261-8660
Andante Travel of Newport ... travel services management including travel
agency, receptive services and incentive programs.
714-759-1471
For get -away "weekend packages", you may wish to call one of the fine Newport Beach
hotels, motels, bed -and -breakfast accommodations or inns for further information.
GETTING TO NEWPORT BEACH
Highways. Newport Beach is located on Pacific Coast Highway (Highway 1), 20 miles south
of Long Beach and 80 miles north of San Diego. By auto, you can reach Newport Beach
by driving south of Long Beach about 30 minutes along Interstate 405 to Interstate 55
(Costa Mesa Freeway), or Jamboree Blvd, west to Newport Beach (or 30 minutes south on
Pacific Coast Highway); or south of Los Angeles about 40 minutes via Interstate 5 (Santa
Ana Freeway) to either Interstate 55 west or Jamboree Blvd (west). From San Diego, travel
north about 70 minutes along Interstate 5/405 to Jamboree Blvd (west).
Airport. Fly into John Wayne/Orange County (SNA) Airport (714-755-6500); major carriers
plus commuter airlines use these modem and enlarged facilities.
Public Transportation. The Orange County Transit District also serves the Newport Beach
area with routes throughout the Orange County area that reach the beaches of Newport
Beach, Balboa Island and Corona del Mar. Call 714-636-7433 for additional detailed route
information.
in
Rental Car. Rental car agencies are available at the John Wayne Airport and most major
hotels in the Newport Beach area. Bureau members include: Airways Rent -a -Car (714-435-
9185), Hertz (714-760-0174), General Rent -a -Car (714-476-8908) and Dollar (714-756-6565).
Shuttles. There are several shuttles that operate between airports (LAX -John Wayne) and
between airports, hotels and residents. Bureau members include: Pinnacle (714-557-2274)
and Pegasus Limousine (714-474-0726). Other shuttle services are available.
EMERGENCY SERVICES
If you require emergency services while visiting Newport Beach, call 911 or contact the
following:
Newport Beach Police Department 714-644-3717
Newport Beach Fire Department 714-644-3101
Hoag Hospital Presbyterian 714-645-8600
Newport Walk -In (Emergency Services) 714-760-9222
FOREIGN CURRENCY EXCHANGE
For those who are inbound international visitors or if you are planning to go overseas,
finding assistance with currency exchange may be a concern. Many of the major hotels in
Newport Beach provide such assistance as well as the following bureau member:
Thomas Cook Currency Services 714-644-9040
RELOCATION
Should you be planning a relocation to the Newport Beach area, the following bureau
members can assist you with some of your questions and concerns:
Housine (rentals/resale)
Newport Pier Realty
714-673-1900
Mel Fuchs Pavilion Realtor
714-675-8120
Cannery Rentals
714-675-4606
Carroll Mann
714-673-1636
T&P Enterprises
800-937-3470
Rentals (short/long;furnished/unfurnished)
Park Newport Apartments 714-644-1900
Mortgage Information
Lighthouse Cove Mortage 714-675-5288
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Health Care/Insurance
Keyes and Associates 714-547-8031
If additional relocation information for the Newport Beach area is required, it is
recommended that you contact the the Newport Harbor Area Chamber of Commerce, 1470
Jamboree Blvd., Newport Beach, CA. 92660, telephone 714-644-8211.
ORANGE COUNTY INFORMATION
The follow bureau members provide information about Orange County including the
Newport Beach area (and have maps included in their publications):
Quick City Guide (quarterly) Orange County 714-756-0603
The Orange County Catalogue 714-660-7202
Copies of these publications are available through the Newport Beach Conference and
Visitors Bureau and available upon request (1 -800 -94 -COAST).
If further assistance or visitor information is needed
please contact the
Newport Beach Conference and Visitors Bureau
at
1 -800 -94 -COAST
5/8/91
THINGS TO SEE AND DO
in the
NEWPORT BEACH AREA
California (USA)
(Area Code 714)
Are you planning to visit the Newport Beach (California) area? Are you wondering about
what you can do while visiting here? Well, there is a kaleidoscope of things to see and do.
Some are challenging while others are relaxing; some are commercial while others are
educational. Whatever your needs or interests, the Newport Beach area offers a diversity
of opportunities for you to enjoy on any particular day ... that's what makes Newport Beach
"the Colorful Coast". Here are some suggestions that will tease you, and help you make the
most of your visit to Newport Beach.
1. Enjoy the quaint atmosphere of Balboa Island by strolling its main street and shopping
in its small stores and boutiques.
2. Walk or jog around Balboa Island.
3. Take the historic, three -car ferry to Balboa Peninsula and stroll glistening beaches.
4. Relive the memories of a 40's/50's diner and enjoy a hamburger and cherry coke at
Ruby's Diner, located at the end of Balboa Pier (675-7829).
5. Play volleyball at Big Corona Beach in Corona del Mar.
6. Rent a sailboat (673-1320) and sail the Newport Harbor.
7. Go parasailing above the Pacific Ocean, and thrill with the wind against your cheeks and
breathtaking views of the Newport Beach coastline (673-1434).
8. Go whale watching (seasonal: January -March) and observe the migration of the gray
whales along California's coastline (673-1434).
9. Relax and enjoy the view of the harbor, Pacific Ocean and/or the sunset from Lookout
Point in Corona del Mar.
10. Rent a boogey-board and splash in the surf of the blue Pacific Ocean. Newport Beach
has 12 miles of glittering beaches ready for your enjoyment.
11. Rent a bicycle, roller skates or roller blades (723-1516) and tour Balboa Peninsula.
12. Rent a motorboat (673-1320) and tour the Newport Harbor.
13. See a play at the Community Theatre on Cliff Drive (631-0288).
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14. Enjoy the piano bar at Trees Restaurant in Corona del Mar (673-0910).
15. Allow yourself to be pampered with a manicure and facial at the Europa Salon and Spa
(759-8004).
16. Enjoy a wildlife/nature tour of the Back Bay Ecological Reserve (646-8009) in Newport
Beach and/or the migratory and permanent home of thousands of birds at the Bolsa Chica
Wetlands north of Huntington Beach.
17. Explore the tide pools of Little Corona Beach (a guide will meet a group to point out
Marine Life and answer questions; must go at low tide; 644-3407).
18. Enjoy an easter egg hunt or carolers at Christmas or one of the many other special
events going on at Fashion Island (721-2019).
19. More than 500 yachts of all sizes, classes and varieties are part of this spectatular annual
event; watch the start of the Newport Beach -Ensenada Yacht Race (late April) off the coast
of Newport Beach.
20. Enjoy the family atmosphere, games and rides available at California's oldest and last
coastal amusement area, the Fun Zone on Balboa Peninsula.
21. Rise early and watch the historic Dory Fleet arrive at the foot of the Newport Pier with
its daily fresh catch, and watch them prepare their catch for public sale.
22. Take a relaxing Saturday or Sunday brunch cruise on the harbor (675-5777 or 673-5245).
23. Celebrate an anniversary or other significant date with a romantic evening for two in an
authentic Venetician gondola (476-6984) that cruises the Newport Harbor.
24. Tour the Newport Nautical Museum (673-3377) and learn about the history and
development of the Newport Beach harbor.
25. Enjoy a major theatrical production on the stage of the beautiful Orange County
Performing Arts Center (556-2121) or Irvine Barcley Theatre (856-5000).
26. Relax and watch the dancing water fountains in Fashion Island.
27. Enjoy a cup of expresso, read a newspaper or have lunch or dinner at one of the
restaurants along the boardwalk in Lido Marina Village (675-8662); sit outside and enjoy
the tranquility of the harbor and view beautiful yachts.
28. Browse the many antique shows located in the Newport Beach area.
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29. Attend the Orange County Market Place (swap meet) weekends (7AM-4PM) at the
Orange County Fair Grounds (723-6616).
30. Tour and enjoy the creative talents of local artists found in the many art galleries and
art shops throughout Lido Marina Village, Corona del Mar, Balboa Island and Fashion
Island.
31. View the current exhibition and have lunch at the Newport Harbor Art Museum (759-
1122).
32. Tee off and relax with a round of golf at the Newport Beach Golf Course (852-8681).
33. Challenge "jaws" -- shark fish with Bongos (673-2810).
34. If you have a "green thumb", tour Rogers Gardens (640-5800) or the botanical garden
at Sherman Library and Gardens (673-2261).
35. Annually, make it a day to picnic and view some of the finest vintage cars at the
Concourse d'elegance (October).
36. In September, enjoy the many activities of the Newport (Beach) Seafest including the
sandcastle contest, Taste of Newport, chowder cookoff, and much more (644-8211).
37. Allow your taste buds to savor the fine dining cuisines of the many restaurants in
Newport Beach ... whatever your favorite, we have more than 300 restaurants to serve you.
38. Relax to the music of top jazz performers at the Hyatt Newporter (644-1700) or Fashion
Island (721-2000).
39. Enjoy a breathtaking 180 degree view of the harbor and the Pacific Ocean from atop the
16th floor of the Newport Beach Marriott Hotel at The View Lounge and its Sushi Bar
(729-3554).
40. During the mid -summer months, enjoy professional tennis competition with The Newport
Dukes (644-5800) at the John Wayne Tennis Club located at the Hyatt Newporter Hotel.
41. Participate in the Bastille Day race held at the Le Meridien Hotel (476-2001).
42. Laugh at the comedy of local artists at the Laff Shop (852-8762) or the Improv Comedy
Club (854-5455).
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43. "26 miles across the sea" awaits Catalina Island; take the Catalina Flyer (673-5245) or
fly (800-426-5400) and enjoy a day of sun and fun by walking and browsing or touring the
island (800-428-2566) or an overnight stay at one of Southern California's most historic
resort destinations.
44. Get away from the family or work, and escape to the tropics without leaving the
continent. Call one of Newport Beach's fine hotels, inns or bed -and -breakfast lodging
facilities and take advantage of their "get -away packages".
45. Learn to sail, surf or sailboard with the help of the Newport Beach Parks, Beaches and
Recreation Department (644-3151).
46. Learn to scuba dive (646-7725).
47. Play golf at night on the 9 -hole par 3 course at the Hyatt Newporter (644-1700).
48. A highlight of the holiday season is the annual (December) Christmas Boat Parade;
enjoy over two hundred colorfully decorated boats which tour the harbor (644-8211).
49. Take a narrated harbor tour (25 miles of harbor frontage), pass homes once owned by
famous movie stars and personalities and see where the initial filming of Gilligan's Island
and Treasure Island took place (673-0240 or 673-5245).
50. Wine taste some of California's finest grapes or enjoy the cultural events of the Robert
Mondavi Wine and Food Center (979-4510).
51. Stretch a blanket out on the grass, picnic or just rest at one of our beautiful parks in
Newport Beach and enjoy the serenity of the setting.
52. Go deep sea fishing with Davey's Locker (673-1434) or Bongos Sportsfishing (673-2810).
53. Participate in the Spirit Run 5K/10K races (February).
54. Learn about California's early history with a tour of Mission San Juan Capistrano (493-
1424).
55. The portraits come alive ... for an evening of breathtaking recreation of some of the
most famous portraits by the masters, attend the Pageant of the Masters (494-1145).
56. Explore the changing exhibits of the Orange County Museum of Natural History and
Science (362-9195).
57. Color it magical ... let your imagination come alive with a day excursion to the Magic
Kingdom of Disneyland (999-4565).
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58. Watch the craftsmanship of both the new and experienced seaman in building and sailing
wooden boats during the annual Wooden Boat Festival (June).
59. Boats with unique and creative "character", decorated according to an annual theme,
parade around the Newport Beach Harbor during the annual Character Boat Parade (July),
followed by a barbeque.
60. Bring your recreational vehicle or camper to one of Southern California's premier RV
resorts, the Newport Dunes (729-3863). Enjoy beaches, pool, boat rentals, spa and much
more.
61. Attend an arts program or lecture at the University of California Irvine (856-5588)
62. Do you like Perry Mason or "Murder She Wrote"? Then enjoy an evening of suspense
with the Nation's largest murder mystery dinner theatre. Be a detective, solve a murder
mystery and enjoy a delicious dinner/show at the Mystery Cafe (955 -CLUE).
63. Canoe, kayak or row the beautiful Back Bay Ecological Reserve from the Newport
Aquatics Center (646-7725).
64. Enjoy the Mediterranean atmosphere and decor of Fashion Island (714-721-2032)while
you shop their fabulous stores, enjoy a bite to eat at one of their outdoor cafes, or savor the
many food options in the Atrium Court.
65. Catch one of Hollywood's latest films at the Lido Movie Theatre (673-8350) or the
Edwards Cinemas in the Newport Center (644-0760).
66. Enjoy high tea in the casual elegance of the Conservatory Lounge or dine outdoors at
the Cabana Cafe in the lovely Four Seasons Hotel (759-0808).
67. Take a walking tour of historic Cannery Village; visit art galleries, antique shops along
with boat yards and marine repair facilities. Enjoy fresh seafood at the Cannery Restaurant,
a Newport Beach historic landmark (675-5777).
68. Celebrate Cinco de Mayo at Cano's Mexican Seafood Restaurant (631-1381) or El
Tonto Restaurant (on MacArthur Blvd) in Newport Beach (833-9740).
69. The Newport Beach Public Library offers you thousands of reasons from which to select
your favorite novel for a relaxing interlude (644-3177).
70. Discover the history of the mural paintings at Newport Beach's famous Villa Nova
Restaurant; enjoy superb italian cuisine or their piano bar (642-7880).
Im
71. Enjoy the beauty of nature with a leisurely jog or bicycle through the precious Back Bay
Ecological Reserve in Newport Beach.
72. Dance the evening away and enjoy an evening of entertainment as you overlook the
Newport harbor at Nina's Newport Beach (723-0500).
73. Breathe the refreshing sea air of the Pacific Ocean while running or walking in the 5K
race in Old Corona del Mar annually in June (673-4050).
74. Catch the Ocean Pacific Pro Surfing Championships in July at the Huntington Beach
Pier (969-3492).
75. Children may enjoy the discoveries they can make at the Turtle Rock Nature Center in
Irvine (854-8151).
76. Learn to kayak the Newport Beach harbor (730-4820).
77. Learn to horseback ride at the Orange County Fair Grounds.
78. Listen to the thunder of the waves rolling in from far away places, search for shells as
you stroll the glittering beaches of Newport Beach.
79. It's hot! Wow ... great! Have fun at the annual state competition chili cook -off at the
Newport Dunes (May).
80. For the best in opera, its Opera Pacific (979-7000); or its the South Coast Repetory
(957-4033) for the finest in modern theatre.
81. Meet the last pick of the National Football League's Spring draft during Irrelevant Week
(644-8211), a tribute to the final selectee of the NFL draft, including a series of events and
activities that are held for no reason other than having some fun.
82. For a bit of the Irish on St Patrick's Day, it's Muldoon Irish Pub (6404110) or
Malarky's (675-2340).
83. Lights! Action! Music! Be a performing star, on stage ... with the Karaoke sing along,
Thursday or Sunday evenings at The Cannery (675-5777).
84. Put your feet in action with a peddle boat around the Newport Beach harbor (673-5245).
85. The early morning mist freshens the air ... above the harbor, seagulls squawk ... and oars
ply the waters in rythum as the local community college rowing teams practice sculling.
-7-
86. Surfs Up ... beach blanket bingo ... remember the good olde days? Join in the festivities
at Hoag Hospital's 552 Club's annual beach party at the Newport Dunes in September (760-
5917).
87. Interested in buying a new or used sail or motor yacht? Two of the largest sales of new
and used boats are held at the Lido Marina Village in April and September. You can drive
them from the showroom floor (I mean from their slips) too.
88. Up, up and away ... if you're a pilot, rent a plane or a heliocopter and fly over the area,
enjoy the spectacular views of Newport Beach and its surrounding areas (852-8300, ask for
charters).
89. For professional sports, you can enjoy the California Angels baseball (634-2000) or the
Los Angeles Rams football (937-6767) teams seasonally in action at Anaheim Stadium (937-
6761).
90. For evening of relaxing musical enjoyment in an outdoor setting, its concert time at the
Pacific Amphitheater, April to September (634-1300 for ticket information).
91. Annually, the Crystal Cathedral is the site for two magnificent live productions - The
Glory of Easter (two weeks before Easter) and The Glory of Christmas (November -
December) For information, 971-4000 or 544-5679.
92. The annual (April) air show at the Marine Corp Air State El Toro features incredible
military aerobatic and ground demonstrations, commercial air aerobatics by individuals and
teams as well as The Blue Angels Demonstration Team (726-2100).
93. "And they're off' ... for an unusual day of fun, races, buffet, and large screen coverage
of the Kentucky Derby Race from Churchill Downs, while supporting a designated
charitable organization at the same time, join the Kentucky Derby Day activities annually
at the Balboa Bay Club (645-5000).
94. Enjoy a fresh Lobster Cookout at Le Meridien Hotel on Sundays (476-2001) or live jazz
at the Trianon Bar Wednesdays and Thursdays.
95. Splish, Splash ... its Wild Rivers, Orange County's only water park, featuring 40 rides and
attractions, located in Laguna Hills (768 -WILD).
96. "Mr. Chairman, The President of the United States" echos from the halls of Congress,
but you can visit and tour The Richard Nixon Library and Birthplace, and view the many
years of Nixon's political career and presidency, located in Yorba Linda (993-3393).
In
97. Interested in the ocean and its inhabitants? You will enjoy the Orange County Marine
Institute in Dana Point where you will learn about marine science, plus many other activities
for adults and children (496-2274).
For additional visitor information about the Newport Beach area
contact the
Newport Beach Conference and Visitors Bureau
at
1 -800 -94 -COAST
NEWPORT BEACH CONFERENCE AND VISITORS BUREAU
366 San Miguel Drive, Suite 200
Newport Beach, CA. 92660
Telephone: 714-644-1190 FAX: 714-644-1180
MEMBER MESSAGES
June 12, 1991
FAM TOURS HOST MEETING PLANNERS
Newport Beach has recently been host of two fam tours which brought corporate and association
meetings planners from Chicago, New York and Washington, D.C. to see our facilities and resources.
The first fam tour was coordinated by Kathy Austgen. The 14 corporate planners arrived the afternoon
of April 25; they began their tour the next morning with a viewing of the start of the Newport -Ensenada
Race ... what a spectacular event. Thanks to American Airlines who helped with air transportation, plus
all the many bureau members who helped sponsor the many activities that made the event successful.
In fact, business has been booked as a result of the fam tour by Blessing White (New Jersey) as well
as another corporate prospect (600 room nights).
The second fam tour was held June 5-7 involving ten association meeting planners; Martha Kleine
coordinated this event which included air transportation for the participants by Delta Airlines. Housing
was at the Balboa Bay Club and Le Meridien hotels. Bureau members helped sponsor various events
to make the fam tour a successful event. Business has been booked already from this fam tour while the
delegates where actually on the tour ... famtastic!
The bureau wishes to thank all its member sponsors ... your participation contributed significantly to the
success of the fam tours and helped communicate a warm feeling of hospitality to those in attendance.
We thank you for your time and significant contribution (see enclosed list of sponsors).
Other fam tours are planned for September and October involving state corporate and association
planners; if you are interested in sponsoring part of the activities and being a part of these important
marketing programs, please contact Kathy Austgen or Martha Kleine at 644-1190. Your participation
is needed and welcomed.
McFADDEN SQUARE ANNOUNCES DEDICATION
On June 18, a major celebration is planned to mark the rebirth of the historical beachfront located
where Newport Beach began more than 100 years ago. The revitalized area of shops, restaurants and
businesses known as McFadden Square at Newport Pier will be the scene from 5-7PM, where the public
is invited to celebrate and explore McFadden's new look and facilities. If you have not seen the change,
you need to see it including the newly designed and landscaped McFadden Plaza at the foot of Newport
Pier. There will a fish barbeque and refreshments available. Plan to attend. Call bureau member Dinah
Lewis at Newport Pier Realty at 673-1900 for additional information.
"JAPANESE TRAVEL MARKET' SEMINAR ANNOUNCED
Save an important date ... Thursday, August 15, 1991, at the Balboa Pavilion, beginning at 8:30AM. This
will be a special program for bureau members and their guests on WORKING WITH JAPANESE
TRAVEL MARKETS. Insights will be provided into protocol, business expectations, negotiations, and
receptive services. This will be an indepth yet practical look at intercultural business relationships,
-2 -
presented by the Japan -America Society of Southern California. This seminar will focus on expanding
relationships with one of the fastestgrowing international travel markets. Watch for the forthcoming
registration materials ... or call Heather Larson at the bureau at 644-1190.
MEMBERSHIP MEETING PLANNED FOR JULY 9
The next general membership meeting is planned for Tuesday, 9th, be 'nning at 4:30PM at the
Bayview Room at Park Newport. Come ... join the fellowship ... and meet YOUR professional tennis
team, The Newport Dukes and their coach ... and hear about the plans of the Orange County Sports
Association programs for 1991 and 1992 (Pigskin Classic, Freedom Bowl and other major events for UCI
and our area). Watch for YOUR invitation or call Kathy Glassmyer at the bureau at 644-1190 if you
have any questions.
BOARD ELECTS NEW MEMBERS
As a result of action taken at the May 23rd Board meeting, Jackie Manion (Newport Travel Concepts),
Chair of the Nomination Committee, reports the following directors reelected to three year terms (1994):
Bob Black, Catalina Passenger Service; Serge Denis, Le Meridien Hotel; Bill Hamilton, The Cannery
Restaurant; Jackie Heather, Former Mayor of Newport Beach; Tom Limberg, Newport Beach Marriott;
Jack Webber, Sheraton Newport Beach; and Louise Wright, American Airlines. Congratulations. Based
on a revision to the Bureau's bylaws, officers will be elected to two year terms. Elected to an additional
one-year term are the following officers: Tom Limberg, Marriott, Chairman; Jim Dale, Villa Nova, Vice
Chairman; Jackie Manion, Newport Travel Concepts, Secretary; and Hal Schultz, Coopers -Lybrand,
Chief Financial Officer. Congratulations.
MARK THESE DATES ON YOUR CALENDAR - PLANNING AHEAD
Tuesday, July 9 4:30PM-
Thursday, August 15 8:30AM-1:30PM
Monday, October 21 8:30AM-1:30PM
MESSAGE BOARD
Membership Meeting Park Newport
Japanese Travel Seminar Balboa Pavilion
Packaging Your Travel Products Marriott Suites
* Thank you to The Cannery Restaurant and Bill Hamilton for hosting fifteen tour planners on a study
tour sponsored by Japan Travel Bureau; they enjoyed a buffet lunch and harbor tour, as well as a
motorcoach tour of Newport Beach directed by Bureau President Rich Gartrell. Newport Beach was
given 3-1/2 hours on a 6 -day, 3 city tour that included Denver, Scottsdale and Los Angeles ... famtastic!
* Go Voyages of Paris, France recently visited Newport Beach to look at beach cabin rental properties
for inclusion in future tour packages; plans are to return to Newport Beach in the Fall and schedule
packages for the 1992 season. Thank you to those who met with Go Voyages Tours.
* Congratulations to the Newport Channel Inn for receiving a two (2) diamond award from the AAA;
if you have not seen their newly completed redecoration of the property, call Brion Amendt at 642-3030
for a tour.
* Special thanks to the Balboa Pavilion, Tale of the Whale Restaurant and Catalina Passenger Service,
Bob Black and Whit Hall for their assistance with the hosting of the 1991 graduating class of Leadership
-3 -
Tomorrow. If you are interested in participating in Leadership Tomorrow or want more information
about programs and/or an application, please call Sherry Loofbourrow at 644-4898. Applications are
being accepted at this time; classes begin in the Fall.
* Larry Wanke, Quarterback for John Carroll University in Ohio, was the 334th pick in the recent NFL
Draft and is this year's "Mr Irrelevant". Join in the celebration the week of June 23rd ... for more
information, call Jim deBoom at the event office 548-4942.
* 'Newport Seafest" was a highlight of "Summer Special Events" in the TRAVEL TIPS newsletter which
is sent to more than 4,000 group leaders who plan tours for their groups to various events and locations.
The Bureau wishes to thank Publisher Mana Anderson for the plug.
* The Encino Chamber of Commerce also• wishes to thank those Bureau members who donated a
portion of the "Get -Away Package" (coordinated through the Bureau) for their Second Annual Silent
Auction.
* The Board and Staff of the Newport Beach Conference and Visitors Bureau wishes to WELCOME
the following new members:
The Giggling Marlin (restaurant) 714-675-9093
Pascal (restaurant) 714-752-0107
Pegasus Limousine (transportation) 714-474-0726
T&P Enterprises (beachfront rentals) 800-937-3470
Delta Airlines (transportation) 213-386-5510
Andante Travel (travel Agency) 714-759-1471
American Yacht Charters (charters) 714-673-4453
Value Added Group (motivational speakers) 714-759-3526
Oceanfront Wheel Works (bicycle/skate rentals) 714-723-6510
Gold Coast Special Events (caterers/event planners) 714-251-0288
Catalina Chamber of Commerce 213-510-1520
* The Bureau participated in a hearing before the County Board of Supervisors along with the Fashion
Island Merchants Association, Irvine Company, Newport Harbor Area Chamber of Commerce, Corona
del Mar Chamber of Commerce, along with others, to testify on behalf of the Park Hyatt development,
part of the Newport Coast development, regarding applications for commencement of construction.
* Bureau President Rich Gartrell recently conducted a three-hour seminar on "Executive Presentational
Skills" for the Western Association of Convention and Visitor Bureaus, and Martha Kleine made a panel
presentation for the HSMA on working with convention and visitor bureaus.
* The Bureau wishes to thank all those who attended the May 17th seminar at the Hyatt Newporter on
"Team Building for Tough Times" with Jeanne Baer of Creative Communications, and the luncheon with
speaker Donna Tuttle, Former Under Secretary of Commerce for Tourism and head of the United
States Travel and Tourism Administration.
SHOULD YOU HAVE ADDITIONAL QUESTIONS OR NEED INFORMATION,
PLEASE FEEL FREE TO CONTACT THE BUREAU AT 714-644-1190.
THANK YOU
to the following
MEMBER SPONSORS
The Bureau wishes to express its sincere thanks to each of the Member Sponsors who contributed to the success
of the April and June familiarization tours ... many fine comments have been received about the warm hospitality
of the sponsors and the many outstanding facilities and services ... You are to be congratulated!
APRIL FAM TOUR SPONSORS
Added Incentives
Always Entertaining
American Airlines
Balboa Bay Club
Four Seasons Hotel
Geiger Bros/West
Hertz
Hyatt Newporter
John Dominis
Le Meridien Hotel
Little Inn On The Bay
Marriott Hotel and Tennis Club
Marriott Suites
Meyerhof's Cuisine
Newport Dunes
Newport Harbor Art Museum
Pinnacle Transportation
Presentations
Riggins Photography
Roscoe Cottrell
Sheraton Newport Beach
Whirl -A -Round Tours
JUNE FAM TOUR SPONSORS
Added Incentives
Balboa Bay Club
Cannery Restaurant
Creative Destinations
Delta Airlines
Four Seasons Hotel
Fun Zone Boat Company
Geiger Bros/West
Hyatt Newporter Hotel
Jubilations (Creative Events)
Le Meridien Hotel
Little Inn On The Bay
Marriott Hotel and Tennis Club
Marriott Suites
Meyerhof's Cuisine
Newport Dunes
Newport Harbor Art Museum
Pacific Avalon Marine
The Rex Fashion Island
Sheraton Newport Beach
Southwind Sports Resources
Sponsor support of these fam tours exceeded $80,000, including airline tickets by American and Delta, lodging
accommodations, receptions and meals, entertainment and transportation. Without this team effort, these fam
tours would not have been possible. Again, many thanks to our member sponsors for their fabulous support.
For more information on how you can work with the Bureau on future familiarization tours, please contact Kathy
Austgen, Martha Kleine or Barbara Stone at 644-1190. We welcome your interest and participation.
NEWPORT BEACH CONFERENCE AND VISITORS BUREAU
Presents
the following seminars/luncheon topic/dates:
October 21, 1991 Packaging Your Travel Product
A dynamic and practical seminar that will focus on packaging your
travel products with airlines, international tour wholesalers, and
domestic escorted motorcoach tour operators. What is meant by
packaging? How will it affect my business? Is it a profitable venture?
What is required of me to be a part of a package? Are there special
requirements for international groups? These and many more
questions will be addressed by professionals from each industry
segments. Panelists will include: Jackie Manion, Newport Travel
Concepts (Moderator); Dana Anderson, Disney Attractions; Barbara
Sloate, Whirl -A -Round Tours; Gene Koch, Andante Travel; and an
Airline Representative. The noon luncheon will feature Lois
Anderson, President of Gadabout Tours, Palm Springs and former
President of the National Tour Association and the National Tour
Foundation. Meeting, Location: Marriott Suites Newport Beach (500
Bayview Circle). Time: 8:30 Coffee, 9:00-12Noon Seminar, 12:15
Luncheon/Speaker-Lois Anderson. Seminar/Luncheon Fee:
$35/person. Call Heather or Karen at 714644-1190 for more
information.
January 22, 1992 Meet the Masters -Meeting Planners Share Their Insights
This program will focus on critical sales issues including working with
meeting planners, developing effective and efficient sales methods,
evaluating techniques and results, and developing long term
relationships and results. Candid observations about the hospitality
industry to be shared; expectations of meeting planners, a look at the
future and issues of accountability will also be discussed. Two masters,
Debbie Woodcock and Phil Mogle, will provide you with startling
observations and thoughtful recommendations for working effectively
with meeting planners for the future. You will be challenged unlike
anything you have experienced. This is an all day seminar including
lunch at the Newport Beach Marriott Hotel and Tennis Club. For
more information, call Karen or Heather at 714-6441190.
March 1992 Marketing Plans for Successful Businesses
This practical workshop will focus on what a marketing plan is and
how one develops such a plan for their small business. Marketing
professionals will provide attendees with insights and suggestions to
make their business successful. Meeting location and date to be
announced.
For more information, contact: Newport Beach Conference and Visitors Bureau 366 San
Miguel Drive, Suite 200, Newport Beach, California 92660, Telephone: 714-644-1190.
Newport Beach Conference & Visitors Bureau/July-August 1990
Bureau Produces Destination Planner
N��;o�,gEnc
-4t,geht
Niwpw La.
1HE (o[OR Fui coasr,,,
he Newport
Beach Confer-
ence & Visitors
Bureau has
unveiled its new, 24 -
page "Destination
Planner."
"This has been
the culmination of
nearly nine months
of planning for the
bureau," states
Bureau President
Richard Gartrell. "We want-
ed to give Newport Beach a com-
petitive image in the meetings
market with the help of our plan-
ner. We made it first-class for a
city that is first-class!"
The bureau's guide provides
meeting and tour planners with
an impressive image of Newport
Beach and its resources. Detailed
information is provided for each
of the major hotels, including
floor plans for meeting facilities,
while smaller hotels, motels and
bed & breakfast facilities are
given shorter profiles. A forth-
coming "Visitor/Services Guide"
will provide planners with details
about the bureau's membership,
but the destination planner also
suggests many opportunities for
dining and visiting attractions in
the area.
"We have even included two
sample tour teasers that could be
utilized by tour planners or as
pre- or post -convention tours,"
adds Gartrell. "We wanted to sug-
gest and entice and we think the
planner accomplishes this goal."
Meeting and tour planners may
request a copy of this new desti-
nation planner by calling Barbara
Stone, Martha Kleine or Kathy
Austgen at 1 -800 -94 -COAST.'`
EDITORIAL
n June, Newport Beach was
the site of an environmental
festival, the proceeds benefit-
ting the American Oceans
Campaign. Our community has
a resource of which we all need
to be sensitive. The waters that
grace our harbor and kiss our
beaches contain some of the
most beautiful creatures alive.
Unfortunately, we have not
been good stewards and cared
for our earth as well as we
should have. But there is a
tomorrow. The efforts we take
today to become sensitive to
our environment will begin to
provide assurances for our
In addition to the destination planner, Bureau President Richard Gartrell unveiled
the Bureau's entire marketing program at the June Membership Reception,
including initial findings from a consumer research study and the Bureau's new
trade show booth.
Richard B. Gartrell
President/CEO
future and the future of our
children. Tourism relies on the
quality of our environment. The
scenic beauty of Yosemite, the
giant Redwoods and the coastal
shores of Newport Beach are
just some of those "wonders"
that naturally attract visitors.
"Tourism" can easily stand for
"Treating OUR envIronment
Sensitively and Manageably."
With that thought in mind, may
we all develop a commitment to
better care for that which has
been entrusted to us. V
Elegant Cars Come To Newport Beach In October
ugattis, Duesenbergs,
Jaguars, Auburns, Packards,
Ferraris, Delayayes, Peirce -
Arrows, Cords and other
impeccably -restored, legendary
motoring machines will be
among the more than 130 cars
expected for the 8th Annual
Concours d'Elegance. Scheduled
for Sunday, Oct. 7, 1990, the
show will take place at Aldrich
Park, the University of
Niwpm Bin
CAI IFORNIa
THE [RORfUI fOASis.
The Concours d'Elegance features classic cars such as the one pictured here and a
chance for families to enjoy a picnic under the trees, dixieland music and the special
parade of race cars.
Welcome
New Members
ALWAYS ENTERTAINING
1476 N. Coast Hwy.
Laguna Beach, CA 92651
(714) 497-9180 FAX (714) 494-7902
Scott Mac Gowan
From an intimate dinner for two to
full service destination management.
Coordination of all details: convention
services, off property locations, cater-
ing, ambience. Careful attention
enables you to be the carefree host at
theme parties, yacht cruises, corporate
receptions, and more.
THE ARCHES RESTAURANT
3334 W. Coast Hwy.
Newport Beach, CA 92663
(714) 645-7077
Dan Marcheano
The Arches is a Coast Highway land-
mark, and at 70 years old is still going
strong. Provides excellent traditional
cuisine served in warm, intimate sur-
roundings. Good old-fashioned reper-
toire features tableside preparation, a
lost art of this era. Open for lunch
and dinner.
CHRISTOPHER PRODUCTIONS
1027 N. Coast Hwy. #5
Laguna Beach, CA 92651
(714) 494-9947
Christopher White
Christopher Productions is a full-ser-
vice video production company that
specializes in the production of cor-
porate videos of all types of applica-
tions, including sales and training
tapes, television commercials, meet-
ings, and more. As affiliates of the
country's largest production company,
Video Data Services of Rochester, NY,
the video services provided are
detailed and professional.
CREATIVE DESTINATIONS
1512 E. Katella Ave.
Anaheim, CA 92805
(714) 634-8251 FAX (714) 634-0573
Sandy Beck
Premiere destination management
company providing customized
itineraries for leisure and motivational
programs. Specializing in incentive
and corporate travel, meetings, leisure
groups and special events. Team of
professionals work to create a most
successful event.
NEWPORT TEMPORARIES
18401 Von Karman Ave., Suite 260
Irvine, CA 92715
(714) 833-3431 FAX (714) 250-8851
Holly Lund
Excellent service is always the first
priority. Provide thoroughly tested
and screened temporary employees
selected to match your specific needs
and work environment. Their office
support temporary employees include
secretaries, typists, data entry clerks,
accountants, registration personnel
and office personnel to fill any type
of staffing need.
STUFT NOODLE RESTAURANT
215 Riverside Ave.
Newport Beach, CA 92663
(714) 646-2333
Robert Douk
The locals' favorite award-winning
California, Irvine. This nationally
recognized classic and vintage
car show, open to the public, is
a major fundraising effort for
Assessment and Treatment
Services Center, a juvenile coun-
seling program.
A rare Cadillac owned by
Newport Beach developer Barry
Hon will represent the honored
marquis this year. A 16 -value
Sports Phaeton, the green and sil-
ver car was first owned by former
world champion boxer Gene
Tunney and has been acclaimed
by collectors as one of the most
pristine originals in existence.
The Concours d'Elegance is a
day for the whole family to enjoy
rare and priceless cars, a picnic l
under the trees, a lively dixieland
band and a special parade of race
cars. Muscle cars will also be
exhibited. Tickets can be obtained
by calling (714) 756-0993. T.
Italian restaurant. Serving the finest
classic Italian cuisine in a warm,
friendly atmosphere at reasonable
prices. Banquet facilities available for
private group dining.
TREES RESTAURANT
440 Heliotrope
Corona del Mar, CA 92625
(714) 673-0910
Russell Armstrong
Food, service, fun and friendship.
Contemporary American cuisine
served in a cozy, casual atmosphere.
Although well-known as a locals spot,
Trees also services an extensive out-
of-town and visitors clientele. Private
parties and catering available.
DUKE'S PLACE - THE BEST OF
EVERYTHING
4200 Scott Dr.
Newport Beach, CA 92660
(714) 955 -Duke
Duke Bessee
A restaurant dedicated to providing
only the best in food, service and
ambience. Open for lunch and dinner.
Specialties include using aromatic
mesquite hardwood to grill meats and
fish for that perfect texture and juicy
outdoor flavor. Banquet facilities avail-
able, and catering services also avail-
able for breakfast, lunch, or dinner.
HOLIDAYS WITH STYLE
485 E. 17th St., #103
Costa Mesa, CA 92627
(714) 642-1775 FAX (714) 642-7793
Alan Gaddis
Experts in developing customized
continued on page 3
Pacific Motorcoach Provides Transportation For Its Clients
acific Motorcoach, a
Newport Beach -based com-
pany, offers lavishly fur-
nished buses for lease
designed to transport groups of
The buses, more appropriately
called coaches, feature two.dif-
ferent floorplans designed to
accommodate as many as twenty
people.
One coach has two lounges
separated by a galley and a
restroom, while the other features
one large lounge with a galley
and restroom in the rear. Each
comes equipped with a cellular
phone, VCR, stereo system, televi-
sion, refrigerator, icemaker and
microwave oven.
Ralph and Marie Simpson
have overseen every detail of
their motorcoaches. "The interiors
are similar to a luxury suite in a
hotel, except this one rolls down
the road and can go anywhere
you want," commented Marie.
"There are virtually an unlimit-
ed number of uses for the coach,"
states Ralph. "Corporations use it
for sales presentations, land devel-
'rhe hururious Interiors of pacific Motorcoach vehicles make traveling a pleasure.
opers use it to show property to
investors, and there are some defi-
nite entertainment benefits."
He pointed out that the coach
is an ideal way to take a cus-
tomer to a football game, to take
a group to dinner or to pick up
travelers at the airport in style.
Pacific Motorcoach is pre-
pared to meet the needs of any
company that wishes to charter a
coach. The vehicle can be
equipped with hostesses, a tour
guide, even an interpreter. The
coaches are leased for an unlimit-
ed length of time, with rates for-
mulated on an hourly basis and
the lessee's itinerary.
For further information about
Pacific Motorcoach, call (714)
640-5444.,
Newport Harbor Art Museum Adds To Its Collection Of Art
• ,
m
7A
Many fascinating exhibits by a variety of artists are featured at the Newport Harbor Art
Museum in Newport Beach.
he Newport Harbor Art
Museum has recently pur-
chased a sculpture by
California artist Robert
Irwin. The sculpture is a 12 -foot
prismatic column formed of
acrylic, and is one of the last
objects produced by Irwin
before he moved on to more
environmental -type works.
"This exceptional piece is the
first Irwin Column to enter into
a public collection," comments
Lucinda Barnes, the museum's
acting chief curator. This sculp-
ture complements the Museum's
holdings of works by such artists
as Larry Bell, James Turrell,
Doug Wheeler, Mary Corse and
Craig Kauffman.
The column by Irwin is near-
ly invisible, refracting the light
of the area which surrounds it.
Irwin describes it as a part of his
effort "to deal with the quality of
a particular space in terms of its
weight, temperature, tactileness,
density, feel - all those things
we don't normally deal with."
To view this sculpture, as
well as many other fascinating
exhibits by a variety of artists,
visit the Newport Harbor Art
Museum. Maxine Gaiber and the
staff at the museum look forward
to sharing the exhibits with visi-
tors, locals and group tours.
For more information, please
call the Newport Harbor Art
Museum at (714) 759-1122. T
Official Bi -Monthly Publication of
Newport Beach Conference &
Visitors Bureau
366 San Miguel Drive,
Suite 220
Newport Beach, CA 92660
(714) 644-1190
FAX: (714) 644-1180
Publisher: Richard Gartrell
Editor: Kathy Giassmyer
O
O
O '
NEWPORT Bia
A l I 1 0 R N I A
IHI-CO1ORfU[-COASTSM
Newport Beach Marriott Hotel And Tennis Club
Celebrates 15 Years Of Award -Winning Guest Service
t 7:45 a.m. on April 15, 1975,
young Marriott Manager Tom
Limberg was earnestly con-
centrating on the task of pol-
ishing the immense brick lobby
Marriott Hotel. Assisting the
hotel's pre -opening task force,
Tom was pitching in to help with
last minute touches in preparation
for the official opening ceremony.
Within a few hours, Mr. J.W.
Marriott, Jr. presided over the fes-
tive ribbon cutting ceremony
amidst thousands of colored bal-
loons and music by the Harry
James and Les Brown Orchestras,
signalling the official grand open-
ing of the second Marriott Hotel
in Southern California.
Now, 15 years later, Tom
Limberg serves as the hotel's gen-
eral manager. Marriott's presence
in Southern California has
expanded to 15 hotels and the
and Tennis Club through expan-
sion and renovation has earned
itself an award-winning reputa-
tion within the meetings and trav-
el industry.
The hotel has seen many
changes during the past 15 years.
Very few of the original furnish-
ings can be seen as the hotel has
steadily kept pace with the
changing trends in decor and
guest amenities. Brick -topped
floor coverings and earth -toned
color schemes have long been
Guests enjoy one of the Newport Beach Marriott Hotel and Tennis Club pools and
convenient Pool Bar.
replaced with soft pastels, marble
and brass accents and lush, tropi-
cal greenery. All of the original
restaurants and lounges have
changed their concept, decor and
name. Two additional lounges,
the Pool Bar and View Lounge,
have been added.
An extensive expansion in
1986 brought the addition of the
16 -story North Tower to include
223 new guest rooms, eight small
meeting rooms, a second ball-
room and separate entrance.
Located on the third floor of the
hotel's North Tower, the
Conference Center is comprised
of eight meeting rooms, each
accommodating up to 40 people.
Three of the rooms adjoin a patio
for open-air breaks and five
rooms have either country club
or ocean views.
The Health Club features
two swimming pools, the latest
in Universal exercise equip-
ment, stationary bicycles,
saunas, hydrotherapy pools
and the services of a profes-
sional masseuse.
Eight lighted tennis courts on
the bluff above the ocean delight
players at the Tennis Club, which
also offers a complete pro shop,
clubhouse and full staff of teach-
ing professionals.
For more information on the
Newport Beach Marriott Hotel
and Tennis Club, please call
(714) 640-4000.+x`
Chart House Remains A Favorite For Newport Beach
Residents And Visitors
wenty seven years ago, the
Newport Beach Chart House
opened its doors and has
been pleasing its patrons ever
since with the finest fresh seafood
and steaks and its infamous salad
bar. Its original location in
Newport Beach made it the sec-
ond restaurant in the now size-
able Chart House chain, with the
first restaurant built in Aspen, CO.
The Chart House's new location
has been gracing this harbor for
the past three years and has
captured the charm and feel of
the original.
If you're in the mood for a
light snack, sample some appe-
tizers in the Chart House lounge
while enjoying your favorite
libation and the panoramic har-
bor views. On the dinner menu
The Newport Beach Chart House
restaurant
you'll find a generous array of
entrees including fresh seafood,
hand -trimmed steaks, rack of
lamb, scampi, cioppino, and the
traditional salad bar. After din-
ner, make sure to try the delight-
fully rich mud pie along with a
specialty coffee drink.
The Newport Beach Chart
House is open daffy for dinner
and will gladly accept reserva-
tions. Also, when planning your
next group function, the Chart
House is ready to handle your
every need.
For more information or reser-
vations, please contact The Chart
House at (714) 548-5889. T
Welcome New Members (cont)
travel itineraries for individuals and
small groups coming to California.
ackages range from 2-14 days with
aver 30 California destinations to
choose from. Pre- and post -conven-
tions are their specialty.
JBILATIONS!
740 Campus Dr.
(714) 474-5332 FAX (714) 474-5514
.arol Manley
.pecial event and meeting planners.
Services include providing entertain-
ment, coordinating parties, meetings,
conventions, festivals, weddings,
rand openings, and more.
LIGHTHOUSE COVE MORTGAGE
115 E. Bay Ave.
Balboa Island, CA 92661
(714) 675-5288 FAX (714) 673-7025
Pam Shier
Providing excellent service in real
estate loans.
17821 Skypark Circle, #A
Irvine, CA 92714
(714) 261-6178 FAX (714) 833-2833
Ann Crane
Caterers to the corporate and profes-
sional community since 1970. From
small luncheons to corporate picnics,
intimate cocktail receptions to elegant
gala grand openings, with food and
service to match. A full-service caterer
offering all planning for on -promise
and off-site events. IT
New Board Members/Officers Selected
he Bureau wishes to welcome
the following new board
members: Bob Page, publish-
er, Daily Pilot; Hal Schultz,
managing partner, Coopers -
Lybrand; Bob Little, president,
Irvine Retail Properties; Margo
Repta, general manager, Newport
Marriott Suites; Tom Gurtner, gen-
eral manager, Four Seasons Hotel.
Also re-elected to the Board were
Barbara Sloate, president, Whirl -A -
Round Tours; Richard Luehrs,
president, Newport Harbor Area
Chamber of Commerce; and Bill
Hamilton, owner, The Cannery
Restaurant. New officers elected
for the fiscal year 1990/91 are
Chairman Tom Limberg, general
manager, Newport Beach Marriott;
Vice Chairman Jim Dale, owner,
Villa Nova Restaurant; Secretary
Jackie Manion, president, Newport
Travel Concepts; and Chief
Financial Officer Hal Schultz, man-
aging partner, Coopers -Lybrand.
Continuing board members
include: Jim Roberts, Balboa
Beach Company; Jackie Heather,
former mayor, City of Newport
Beach; Mary Lusso, Le Meridien
Hotel; Mike Stanko, Balboa Bay
Club; Herrick Hanson, Little Inn
on the Bay; Pat Engfer, Hyatt
Newporter; and Bob Black,
Catalina Passenger Services. ,.T
Your 1989-90 board of directors for the Newport Beach Conference & Visitors Bureau at
,vork (left to right)- Chairman Jeff Morse; Karen Pearse, director of finance/administration
for the Bureau; Jackie Manion, Newport Travel Concepts; Vice Chairman Jim Hale, Villa
Nova; Jim Roberts, Balboa Beach Company; Jackie Heather, former mayor, City of Newport
Beach; Bill Hamilton, The cannery; Mike stanko, Balboa Bay chile, Mary Lasso, Le Meridien
Hotel; Herrick Hanson, Little Inn on the Bay; and Richard Lenlrs, Newport Harbor Area
lramber of Commerce.
X,ft
Tvf1v
fT ("IlLaq, V V V V V V ",
N.B.
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ne of the many events during
"Irrelevant Week," the
"SuperStar Competition," fea-
tured a live remote by KOCM-
FM, courtesy of the Newport
Beach Conference & Visitors
Bureau. Irrelevant Week is a cele-
bration of the last NFL draft choice.
This year Demitrius Davis, select-
ed by the Los Angeles Raiders, was
honored. Live remote spots were
provided by Tom Limberg,
Neu[porr Beach Marriott Hotel; Bill
Hamilton, The Cannery
Restaurant; Lani Straman for the
Concours d'Elegance, Laura
Winger, Fashion Island; and Phil
Glasgow, Newport Seafest.
Bureau President Richard
Gartrell was one of three bureau
executives in the country desig-
nated a "Certified Travel
Marketing Executive" by the
Association of Travel Marketing
Executives (the others were from
New York City and Las Vegas).
He was also the featured speaker
at the July Orange County
Chapter meeting of Meeting
Planners International held at the
Balboa Bay Club.
Jeff Morse, who for the past
year has served as Chairman of
the Board of Directors for the
Bureau, has formed his own man-
agement company and is current-
ly managing the Anaheim
Sheraton. For all his efforts and
guidance, the Bureau wishes to
thank him for his leadership.
Another regrettable loss on the
Board of Directors was the resig-
nation of Louise Wright,
American Airlines. For her sup-
port, guidance and generous con-
tributions, the Bureau is deeply
grateful.
Is necessity the mother of
invention? Bill Hamilton, owner
of the Cannery Restaurant, thinks
so. Because of the floating trash
spoiling the beauty of the
Newport Harbor at his dockside
establishment, he designed and
built a mechanized cleaning ves-
sel called the "water rake," which
now has an adaptor to clean up
oil spills (and is looking to start a
new company to market the
invention worldwide).
Congratulations, Bill!
New board member Bob Page,
publisher of the Daily Pilot, was
recently the focus of an article in
the July 1990 issue of Orange
Coast Magazine.
Bill Hamilton's "water rake."
Added Incentives helped sup-
port the Balboa Bay Club and its
hosting of the Orange County
Chapter of Meeting Planners
International for its July 1990
meeting.
Sheraton Newport Beach wel-
come Jack Weber as its new
general manager, while Kathleen
Trepp is welcomed as general
manager at Little Inn on the Bay.+ `
Bureau Relocates Offices
As a result of adding sales
staff and to meet the needs of
increased business, the
Newport Beach Conference &
Visitors Bureau has relocated to
a larger office facility. The new
address is:
366 San Miguel Drive,
Suite 200
Newport Beach, California
92660 USA
Telephone: 714-644-1190
FAY- 714-6441180
Please note these changes in
your address book/rolodex. Our
800 number remains the same
(for California/US):
1 -800 -94 -COAST
NfwPow Bia
& VI0
366 San Miguel Drive, Suite 220
Newport Beach, CA 92660
Thanks are expressed on behalf of
the Bureau to employees of the
Balboa Bay Club, host of the June
Membership Reception. Pictured
above are Victoria Purece, Pat Arles,
Jan Holden and Linda Essig, whose
support and assistance are gratefully
appreciated.
Newport Beach served as home to the Newport Beach Dukes, one of nine teams in
Team Tennis. Bureau President Richard Gartrell (left) visits with (left to right) Billie
Jean King, chief executive officer of Team Tennis; and Amy Frazier and Roger Smith,
both of the Dukes. Other Dukes members not pictured include Marty Davis, Sophie
Amiach and UCI Coach Greg Patton.
Enjoying the recent Membership
Reception and the unveiling of the
Bureau's marketing program were Pat
Engfer, general manager, Hyatt
Newpo—,, Tom Limberg, general
manager of the Newport Beach Marriott
and incoming board chairman; and
Greg Smith, director of marketing for
the Newport Beach Marriott Hotel.
New membership plaques were also
unveiled at the recent Membership
Reception. Shown above is Board
Secretary Barbara Sloate presenting a
membership plaque to Don Engfer, vice
president, Irvine Hotel Properties
Division.
Attending the Membership Reception
were Liz Polo (left), Shore Temporary
Services and board members of the
Sister City Program: Honorable
Ruthelyn Plummer, mayor of Newport
Beach; and Carolyn Davis, assistant to
the mayor.
BULK RATE
U.S. POSTAGE
PAID
Newport Beach, CA
Permit No. 585
Pictured above are Kathy Austgen
(right) and Martha Kleine (far right)
with a prospect during a recent Meeting
Planners international -Orange County
Chapter Trade Show. The theme was
the 50's "Meetings with a Twist," and
with thanks to Ruby's Diner, the bureau
maintained the flavor of the theme.
Hal Schultz (center), managing partner
for Coopers -Lybrand and the Bureau's
new chief financial officer visits with
members of InterCommunicationsinc,
the Bureau's advertising and marketing
partner (left to right): Stephanie Greene,
account executive; Stacey Doss, public
relations account executive; and Joleen
Schafer, account coordinator.