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HomeMy WebLinkAbout09 - Council Policy on Economic Development - K-10CITY OF NEWPORT BEACH CITY COUNCIL STAFF REPORT Agenda Item No. 9 June 10, 2008 TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: Planning Leigh M. De Santis, Economic Development Administrator 949 - 644 -3207 ldesantis@city.newport-beach.ca.us SUBJECT: Amendments to City Council Policy on Economic Development (K- 10) and Resolution Establishing the Economic Development Committee RECOMMENDATION: 1. Adopt the proposed amendment to the City Council's Policy on Economic Development provided as Attachment 1. 2. Adopt Resolution No. 2008- _ revising the membership of the Economic Development Committee provided as Attachment 2. DISCUSSION: City Council Policy: Newport Beach City Council created the Economic Development Committee (EDC) in January 1993 to assist the City Council with economic development. Their first task was to write an economic development policy for the City Council that was adopted three months later. Since then, the Policy has been revised twice, most recently in May 2001. Each revision has been subsequent to a review and recommendations by the EDC. The proposed policy revisions are the work of the EDC, first by a sub - committee and . then reviewed and approved by the body as a whole. They reflect the July 2007 adoption the of City's Strategic Plan for Fiscal and Economic Sustainability. Current policy called for the development of the Strategic Plan. The proposed update calls for implementation and monitoring of the Strategic Plan. The proposed policy also has sections on Regulatory, Land Use and Development Actions and Business Retention, Enhancement and Recruitment, as did the previous policy. New to this revision is a ED Policy Update & EDC Membership Revision June 10, 2008 Page 2 section on Customer Service. The proposed policy is provided as Attachment 1. Also included is a "redline" of the current policy should you wish to view the changes. Economic Development Committee: The EDC in its current configuration has a membership of twenty-eight (28). Its size and composition has been amended six previous times. In starting its review the sub - committee considered shrinking the size to a leaner, more work- oriented group, perhaps as small as fifteen. A second reason they considered shrinking the size was previous difficulties in filling vacancies. However, they concluded that the advantages of being able to widely disseminate and /or gather economic information provided by a big group were important enough to warrant retaining a large committee. They believed the past difficulties in filling vacancies could be addressed by reducing the number of specialty and /or area specific slots in favor of At -Large designation. The EDC and City Council in considering applications could still keep the diversity of the old titles in mind but have more flexibility if no one from those fields stepped forward. Therefore, At -Large designations have increased from three (3) to six (6). City Business Districts or Areas have been combined, reducing the number from eleven (11) to six (6). Lastly, after looking at recent attendance records (last two years), the Committee is recommending a reduction of three slots, making EDC membership a total of twenty-five (25). The reduction will come from formally ending the tenure of those who have not been attending. All active members will remain, though their designation may change from an Area or Specialty representative to At -Large representative. The proposed Resolution 2008- _ also incorporates the City Council's policy on attendance. The proposed Resolution is provided as Attachment 2 with its "redline" immediately behind. Both the sub - committee and the full EDC endorse the update of the Economic Development Policy and the revisions to membership contained in the Resolution. Prepared by: Submitted by: 4eigk. Santis, Sharon Z. Woo , Economic Development Administrator Assistant City Mdnager Attachments: 1. Proposed Economic Development Policy and Existing as Redline 2. Proposed Resolution 2008 -_ Revising Membership and Existing Resolution 2004- 16 as Redline ECONOMIC DEVELOPMENT POLICY PURPOSE K -10 The City Council recognizes that the City's ability to deliver quality municipal services is dependent on adequate tax revenues derived primarily from the properties and businesses located within the City. Healthy, thriving businesses not only increase property, sales and bed taxes, but they also provide employment opportunities that support local businesses and the strong residential property values that Newport Beach enjoys. The City Council seeks to promote economic prosperity and growth within the City to maintain and enhance a healthy economy, provide revenues for high quality municipal services, and infrastructure maintenance and improvements, and preserve the unique commercial villages in Newport Beach. All of these objectives serve the overriding purpose of protecting the quality of life of Newport Beach residents, and the City Council recognizes the need to balance economic development objectives with protection of the environment and the health and safety of the community. POLICY A. Strategic Plan for Fiscal and Economic Sustainability 1. Implement the adopted Strategic Plan. 2. Annually conduct a review of the Strategic Plan evaluating content and implementation. When needed, update and consider necessary revisions. B. Regulatory, Land Use and Development Review Actions 1. Periodically review the established thresholds for projects sent for fiscal review to determine their effectiveness and value. 2. Analyze and provide details on projects and programs that may benefit the City by disseminating information on their fiscal and economics impacts to the City Council and the public. 3. Balance costs and benefits when considering new land use regulations and /or conditions of approval related to land development. 4. Continually improve the. City development review and approval process, with focus on reducing the time and expense to the applicant while still providing for public input, review of issues and cost recovery. Identify high revenue generating projects early and determine if they need fast tracking or other incentives, and how to provide them. 5 C. Business Retention, Enhancement, and Recruitment Focus on maintenance of and improvements to the economic viability of the City's commercial areas. 2. Mobilize resources to retain contributing businesses in Newport Beach when they are challenged with expansion and other needs. 3. Consider actions to assist priority economic development projects obtain approvals from other regulatory agencies such as State, County, Coastal Commission, etc. 4. Consider providing financial incentives such as sales tax sharing, relief from or assistance with City fees and regulations to increase the feasibility of projects with high revenue potential. Establish cooperative relationships with the Chambers of Commerce, Conference and Visitors Bureau, Building Industry Association, Business Improvement Districts, other business groups, and individual business and property owners. 6. Support special events like the Film Festival, Christmas Boat Parade, Toshiba Golf Tournament, and Taste of Newport. D. Customer Service Provide guidance, training and counsel to City staff to encourage the highest caliber of customer service in all aspects of City services. 2. Utilize Economic Development staff as ombudsmen for City businesses. POLICY IMPLEMENTATION This Policy shall be implemented by the City Council directing City staff with the advice and support of the City Council Economic Development Committee (EDC). The EDC shall be involved in the conduct of the above policies. The City Manager shall appoint a City staff liaison, who shall provide staff support to the EDC as appropriate. Adopted — March 22, 1883 Amended — January 24, 1984 Amended — May 8, 2001 Amended - , 2008 Formerly F -28, F -17 L ECONOMIC DEVELOPMENT POLICY PURPOSE The City Council recognizes that the City's ability to deliver quality municipal services is dependent on adequate tax revenues derived primarily from the properties and businesses located within the City. Healthy, thriving businesses not only increase property, sales and bed taxes they also provide employment opportunities that support local businesses and the strong residential property values that Newport Beach enjoys. The City Council seeks to promote economic activity within the City to maintain a healthy economy, provide revenue for high quality municipal services and infrastructure maintenance and improvements, and preserve the unique commercial villages in Newport Beach. All of these objectives serve the overriding purpose of protecting the quality of life of Newport Beach residents, and the City Council recognizes the need to balance economic development objectives with protection of the environment and the health and safety of the community. POLICY A: Strategic Plan for Fiscal and Economic Sustafnability� 1. Implement the adopted Strategic Plan 2. Annually conduct a review of the Stragetic Plan evaluating content and implementation. When needed, update and consider necessary revisions., ----- ------- --- -- -- ------- ---- - - ---- B. Regulatory, Land Use and Development Review Actions 1. 2. Analvze and provide details on projects and Programs that may benefit the Qty by disseminating information on their fiscal and economic impacts to the City Council and the publiic 3. Balance costs and benefits when considering new land use -------- regWations and /or conditions of approval related to land development. 4. Continually improve the City development review and approval process, with focus on reducing the time and expense to the Deleted; The City Council Ad Hoc Economic Development Comndttee sha➢ condutt the following activities. The City Manager shag appoint an economic development coordinator, who shag provide staff support to the Committee as appropriate.q . 9 DeNted: Data and Analysis Deleted: Develop and include in the General Plan a strategic plan for economic development in the City, based on astudy of the City's economy and an identification of high revenue producing, compatible businesses. (APnonty)9 Deleted: Monitor the generation of municipal revenues by business categories and geographic areas of the City. (A Priority)9 9 3. - Track commercial vacancies to help with retention and attraction programs, especially attractlng quality businesses to areas the City is revitalizing. (BPriority)l 9 4.. Maintain a commuxdty, profile with information on labor pool, exfstmg businesses, land and housing costs, community assets etc for distribution to business prospects. (B Priority)l S. Identify short and long range infrastructure replacement and upgrade needs and casts and projected funds to accomplish them. Develop strategies to fill funding gaps. (BPnonty)1 9 6.. Review and make recommendatiom on the City operating and capital improvements budgets. (CPriority) formatted: ] ndent: Left: 0 ", Hanging: 1" Deleted' Develop a plan for future development in the Airport Area. (A Pdorfty)T Deleted: Improve sign regulations Citywide. (A Priorlty)9 Formatted: Indent: Left: 0 ", Hanging: I" L onitorandstreamifne the e and expense required n land use entitlements pemdtsard Ikerces. (A SM and determine if they need fast tracking or other incentives, and how to Provide them ......................................__.--------..-...--.---..--....--....-..--..-...............-__---------------------- C. Business Retention and Recruitment 1. Focus on maintenance of and improvements to the economic-; viability of the City's of commercial areas . ............ ------------ . .----- - - --------- - '-------- ------ - - ---- ----- - -- ------- - - - ---- --- ------- �5. Establish cooperative relationships with the Chambers of"; Commerce, Conference and Visitors Bureau, Building Industry Association, Business Improvement Districts, other business :'; :i groups, and individual business and property owners. Mobilize resources to retain contributing - businesses in Newport Beach when they are challenged with expansion and other needs. r ¢. Support special events like the Film Festival Christmas Boat Parade, Toshiba Golf Tournament, and Taste of Newport. r ... Consider providing financial incentives such as sales tax sharing relief from or assistance with City fees and regulations to increase '; the feasibility of projects with high revenue potential. Z4. Consider actions to assist obtain approvals from of agencies such as State, D. Customer Service 1. . Provide guidance, training and counsel to Citv staff to encourage the highest caliber of customer service in . all aspects of City services. 2. Utilize Economic Development staff as ombudsmen for City Businesses_ - POLICY IMPLEMENTATION This Policy shall be implemented by the City Council directing City staff with the Deleted: Develop a standard economic and fiscalmtpact analysis system, and use it to provide the Pluming Commission and City Council with reports on all land use and development proposals requiring an environmental impact report or that are likely tohave a significant fiscal or economic impact on the City. (A Priority)l Deleted: T 5.. Advocate for projects and programs that will benefit the City by disseminating information on their fiscal and a oamc impacts to the public and City Council. (A Prionty)l T 6.. When development proposals involve businesses that have been identified as high revenue gemmums, determine early in the review process what measures may be employed to "fast track' the review process while providing for public input and review of all issues. (A Priority)T T 7.. Consider the costs of compliance when cmnsidermgnew regulations and conditions of approval related to land development ca nstructon and access to City utilities. (B Prionty)l Formatted: Indent: Left: 0 ", Hanging: 1" Deleted: (APriority)T Deleted: a.. Mariner's MBel .. b.0 ormnz del Marl .. c.. Balboa ViBegel .. d.. west PCHT .. e.. Lido VBlageT .. f.. Canneryvrllagel .. g.M cFaddenSquerel Deleted: 2 Deleted: (A Priority) Deleted! 3 Deleted: (A Priority)T Deleted: 4 ': Deleted: (e Priority) Deleted:5 Deleted: (B Priority) Deleted: 6 cetecea: . FormatuW: Indent: Hanging: 1" Deleted: (CPrMty) 4 Manager shall appoint a City staff liaison, who shall provide staff support to the EDC as appropriate. Adopted - March 22,1993 Amended - January 24,1994 Amended - May 8, 2001 Formerly F -28, F -17 I. RESOLUTION NO. 2008 - A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH OUTLINING THE STRUCTURE AND DUTIES OF THE ECONOMIC DEVELOPMENT COMMITTEE AND RESCINDING PRIOR RESOLUTIONS. WHEREAS, the City Council established the Economic Development Committee by adopting Resolution No. 93 -3 on January 25, 1993, which Resolution has been amended from time to time as follows; WHEREAS, the City Council has amended the membership and /or Committee structure by Resolution No. 95 -27 adopted on February 13, 1995: Resolution No. 98 -17 adopted on February 23, 19998; by Attachment B as part of Resolution No. 2001 -80 adopted on September 25, 2001; Resolution No. 2004 -14 adopted on February 10, 2004 and most recently by Resolution No. 2004 -16 adopted on February 24, 2004; and WHEREAS, the City Council wishes to again revise the membership structure of said Committee: NOW, THEREFORE BE IT RESOLVED that the City Council of the City of Newport Beach adopts this resolution, outlining the structure and duties of the Economic Development Committee as follows: Section 1: Membership A. The Committee shall consist of three (3) members of the City Council, the Chair of the Environmental Quality Affairs Citizens Advisory Committee (EQAC), and a Planning Commissioner, all of whom shall be appointed by the Mayor (who may appoint him or herself) and confirmed by the City Council. B. The Committee shall include the following members who shall be nominated by the Committee and confirmed by the City Council: • One (1) representative from the Newport-Mesa Association of Realtors; • One (1) representative from the Newport Beach Chamber of Commerce; • One (1) representative from the Building Industry Association who conducts business within the City; • One (1) representative from the Newport Beach Conference & Visitors Bureau; • One (1) individual with special knowledge in financing publicJprivate business ventures including capital and operational activities; I • One (1) individual with special knowledge in the restaurant industry; One (1) individual with special knowledge in the boating and harbor industry; One (1) individual with special knowledge in the medical industry; • Six (6) members at- large; and • Six (6) members from City business districts as follows: Balboa Island Balboa Village Cannery / Lido / McFadden Square Corona Del Mar Fashion Island / Newport Center Mariners' Mile /Old Newport Boulevard The Mayor shall name the Chairperson of the Committee from the list of approved members. The Chairman shall then organize the Committee into appropriate sub - committees as necessary to accomplish the assigned functions and duties. Committee appointees may be replaced after three (3) consecutive unexcused absences from committee meetings. All members shall serve at the pleasure of the City Council. The Committee shall be staffed primarily by the Assistant City Manager and /or the Economic Development Administrator with assistance of additional full -time and part -time support from other departments as necessary. Section 2: Purpose & Responsibilities A. Review, monitor and assist the activities of staff as outlined in the City Council Economic Development Policy; B. Make recommendations regarding appointment of appropriate staffing levels for Economic Development activities; C. Make recommendations regarding appointments to the membership of the Economic Development Committee; and D. Make recommendations to the City council to further the goals of the City's Economic Development Policy. 0 Section 3: Termination The Economic Development Committee shall continue in existence until further action of the City Council. Section 4: Rescission This Resolution hereby rescinds Resolutions 93 -3, 95 -27, 98 -17, Attachment B of Resolution 2001 -80, Resolutions 2004 -14 and 2004 -16, and any other prior Resolutions related to this matter. ADOPTED this 10th day of June, 2008 u. e: ATTEST: CITY CLERK �b RESOLUTION NO. 200§-,____ ___- ------ ------------ --------- Deleted:4 Deleted: 18 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH OUTLININQTHE.STRUCTURE AND DUTIES OF THE ECONOMIC Deleted: REVISING DEVELOPMENT COMMITTE AND RECINDING PRIOR RESOLUTIONS. ` -- Deleted: MEMBERSHIP - — Delete!:. WHEREAS, the City Council established the Economic Development Committee by adopting Resolution No. 93 -3, which Resolution has been amended from time to time as follows' . - Deleted:. most recently by the adoption of Resolution No. 2004.14; am the structure by Resolution No. 95 -27 adopted on February 13, 1995; Resolution 1 98 -17 adopted on February 23, 1998; by Attachment "Was part of Resolution No. 2001 -80 adopted on September 25, 2001;,Resclution No. 2004 -14 adopts ----- a ------------------- on February 10, 2004; and most recently by Resolution No. 2004 -16 adopted WHEREAS, the City Council wishes to again revise the membership structure of said Committee: NOW THEREFORE BE IT RESOLVED that the City Council of the City of Newport Beach adopts this resolution, outlining the structure and duties of the Economic Development Committee as follows: SectLQn 1: Membership A. The Committee shall consist of the mayor, three ) members of the City- Council, Chair of the Environmental Quality Affairs Citizens Advisory Committee, and a Planning Commissioner, all of whom shall be appointed by the Mayor (who may appoint himself) and confirmed by the City Council. B. The Committee shall include the following members who shall be nominated by the Committee and confirmed by the City Council: • One (1) Representative from the Newport-Mesa Association of Realtors; • One (1) Representative from the Newport Beach Chamber of Commerce; • One (1) Representative from the Building Industry Association who conducts business within the City; Deleted: WHEREAS, the City Council wishes to revise the membership abucture of said Committee; as follows:y Deleted: established the Economic Development Committee Deleted: and most recently by Deleted: two Deleted: 2 • One (1) Representative from Newport Beach Conference & Visitors Bureau, ------------------------------------------------------------------------------------------------------_--- -- Deleted:. • One (1) individual with special knowledge in financing public-tprivate business ventures including capital and operational activities; • One (1) individual with special knowledge in the restaurant industry; • One (1) individual with special knowledge in the boating and harbor industry; • One (1) individual with special knowledge in the medical industry; ...--- a......__._.._- -- -- -A- ........__.._......._ ................ .......... ......... ....... ..... Six MembersAt- Large... _---- ------------------------_- Six (6) members from City Business Districts as follows------------------------------------ o alboa Island • Cannery /Lido/ McFadden Square • Balboa Village. . • Corona del Mar • Newport CenterlFashion Island • MN !rin.ers Miloplq NpWpp!t Blyd Area The Nayor shall.name the Chairman of the from the list of approved:.,. `•,'; members. The Chairman shall then organize the Committee into appropriate sub - committees as necessary to accomplish the assigned functions and dudes. Committee appointees may be replaced after three (3) consecutive unexcused absences from committee meetings All members shall serve at the pleasure of the City Council, Deleted: 46Areas of Spacial Expertise:' Delaled: 4WOne (1) individual with special knowledge in the provision of public utiltties; and¶ Deleted: Three Deleted: 3 Deleted: —A member of the Advisory Board of Business Improvement Dislncts. the Board of Directors of an Assodation. or a member of other Orgarmation represerrtng the following areas:¶ Deleted: dbAirport Areal Deleted: central Deleted:l Deleted: ,IV>NewPOrl Pier Areal . Deleted:l Deleted: Lido Dlsbictl Deleted: m Deleted: c Deleted:f Deleted: Coordinator Deleted: assignments 1"� Section 2: Purpose & Responsibilities A. Review, monitor and assist the activities of staff as outlined in the City Council Economic Development Policy; B. Make recommendations regarding appointment of appropriate staffing levels for Economic Development activities; C. Make recommendations regarding appointments to membership of the Economic Development Committee: and Dekted: aad P. Make - recommendations to the City_Council.t0 further the -goals of the City's.- ..._. -, -- Dekted:c Economic Development Policy. Section 3: Termination The Economic Development Committee shall continue in existence until further action of the City Council. Section 4: Rescission This Resolution hereby rescinds Resolutions 93 -3, 95 -27, 98 -17, Attachment "B° of Resolution 2001 -80, Resolution 2004 -14 and 2004 -16, and any other prior Resolutions related to this matter. ADOPTED this 1g _day of June., 200g­ - Deleted: 24 Dektrsl: February, Dekted: 4 13