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CITY OF NEWPORT BEACH <br />CITY COUNCIL STAFF REPORT <br />Agenda Item 26 <br />March 23, 2010 <br />TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL <br />FROM: City Manager's Office <br />Tara Finnigan, Public Information Manager <br />949 - 644 -3035 or <br />City Attorney's Office <br />Catherine Wolcott, Deputy City Attorney <br />949 - 644 -3131 or cwolcott <br />SUBJECT: Adoption of Council Policy D -6 Regarding the City's Use of Social <br />Media <br />ISSUE: <br />Should the Council adopt Council Policy D -6, establishing the City Council's policy on <br />the use and management of social media? <br />RECOMMENDATION: <br />Review and adopt Council Policy D -6. <br />DISCUSSION: <br />Background: <br />The steadily increasing popularity of social media is transforming the way in which we <br />communicate. Its emergence has led to a dramatic shift in the way in which people <br />connect with one another and how information is shared. With hundreds of millions of <br />users (Facebook alone now has more than 300 million users), social media is no longer <br />considered a new or passing fad. Like most private- sector companies, federal, state and <br />local government agencies are incorporating social media tools into their <br />communication activities to promote transparency and engage citizens. These tools <br />provide a method for directly communicating with those most interested in City matters, <br />aid in researching public opinion on key issues, quickly gauge community support for or <br />community opposition to a certain policy or program, and promote collaboration. <br />