HomeMy WebLinkAbout19 - Transit Services for the Balboa Peninsula Shuttle/Trolley Project - PowerPoint11,
BALB CSA PENINSULA IIttemlNo. 1917
TROLLEY
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1 -year Trial Agreement
City Council Meeting
April 11, 2017
Public Works Department
Community Development Department
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Background
Multiple efforts have recommended a shuttle service
2015 Feasibility Study
Assess Demand
Stakeholder Interviews
Learn from Others (Laguna Beach, Dana Point)
Costs
Conclusions
Start small — Pilot Program
Summer weekends
Off-site Parking Location
Attractive, Fun Vehicle
Users include overnight users (fisherman, Flyer), visitors,
and residents
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Proposed Operation
Goal — Provide residents and visitors an alternative mode of travel to
conveniently access various peninsula destinations
Off -Site Parking Lot — Hoag Lower Campus
12 Summer Weekends, plus the 4t" of July.
4 Shuttles/Trolleys
15 minute headways
437 riders daily estimated
7:30 am to 9:30 pm
88% Grant funded and FREE to riders!!
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Funding
OCTA Project V Grant — ($27 million granted to 17 jurisdictions
Elimination of certain OCTA transit routes
Grant Awarded in June 2016 for $685,500.
Seven Year Program. Option to cancel yearly.
Year 1 Trial Cost with Operator, $116,910
$102,881 OCTA Grant, $14,029 BV Parking Funds
Other Year 1 Costs (marketing, signage), $121,000
$66,900 OCTA, $54,100 BV Parking Funds
BV Parking funds (Balboa Village Parking Fund)
Funds to be used for enhancing or supplementing services to the area or
the general vicinity
Streetscape, transit, pedestrian and bike infrastructure, signage, parking,
maintenance, transportation or mobility strategies.
Selected Branding
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Service Provider Selection
RFP sent to 17 companies; 7 companies were actively pursuing the
contract
Limited supply of shuttles and trolleys available for part-time use
One proposal received — Professional Parking Corporation
Operator has many years of experience and is providing service to the
cities of Dana Point, San Clemente and San Juan Capistrano, UC Irvine,
Cal State Long Beach, OC Fair
Initial costs to set up graphics wrap package and GPS
Competitive hourly rates with the industry $73.44/hour
Major Components
Marketing — Public awareness of the shuttle
Ease of Use — App to locate Vehicle on the route
The Experience — Air conditioned shuttle in Year One. Possible open air trolley in
future years
User Needs —Accommodate strollers, beach gear, bicycles, baggage, ADA, etc.
Monitor Operations — GPS system, weekly monitoring and reporting, managed
by the Public Works Department
Experienced Operator — Friendly drivers, ability to adjust operations as needed
Next steps & Operations
Trolley Operator — Only year one, options to extend
Hoag Agreement in progress
Install Signage - Early June
Directional to Hoag parking lot
Trolley Stops
Marketing Campaign
Streetlight Banners
Posters in Commercial Windows
Stakeholder Outreach (hotels, businesses)
Webpage
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Begin Operations (Celebration) — Saturday, June 17th
Recommended Action
1. Find the project exempt from CEQA
2m Approve the Service Agreement with Professional Parking
Corporation
1year Trial contract $116,910, with options to renew in
subsequent years.
Begin Operations (Celebration)
Saturday, June 17th
Public Works Department
Community Development Department
BALBOA PENINSULA
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Measure M Competitive (Grant Account)
1230053-980000-17T13
Estimated Spent to Date
Purpose Allocated Reimbursable (Including
Costs (88%) Encumbrances)
Vehicle $ 13,200.00 $ -
Shuttle Wrapping $ 17,600.00 $ -
GPS $ 507,871.00 $ 2,112.00 $ -
Signage $ 44,880.00 $ -
Marketing $ 22,000.00 $ -
Spent to Date Eligible for Match /
(Actuals) Reimbursement
$ - Yes
$ - Yes
$ - Yes
$ - Yes
$ - Yes
Subtotal - Capital Expenses
$ 507,871.00
$
99,792.00
$
- $ -
Subtotal - Operating Expenses
$ 177,583.00
$
63,224.84
$
- $ -
Total
$ 685,454.00
$
163,016.84
$
- $ -
Purpose
Capital
Marketing (RSM Design)
Operating (Parking Professionals)
Consulting Services
Incidentals
Slurry Seal/Benches
Balboa Village Parking (Match Account)
53501-980000-17T13
Estimated
Spent to Date
Allocated
Actual Cost
(Including
(12%+)
Encumbrances)
$ 69,255.00
$
13,608.00
$ - $
$ 20,000.00
$
20,000.00
$ 19,566.00 $
$ 24,216.00
$
16,285.16
$ 15,450.00
$
15,450.00
$ 15,450.00 $
$ 1,079.00
$
1,079.00
$ -
$
12,000.00
Spent to Date Eligible for Match /
(Actuals) Reimbursement
- Yes
19,566.00 Yes
Yes
3,200.70 No
No
Yes, but exceeds funds.
Total $ 130,000.00 $ 78,422.16 $ 35,016.00 $ 22,766.70
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