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HomeMy WebLinkAboutRestaurant Association BID Agenda Packet 05/24/2017CITY OF NEWPORT BEACH NEWPORT BEACH RESTAURANT BUSINESS IMPROVEMENT DISTRICT AGENDA 1600 Newport Center Drive, Suite 120 Wednesday, May 24, 2017 - 9:30 AM Newport Beach Restaurant Business Improvement District Members: Ronald Schwartz, President Christopher Roman, Vice President Dan Miller, Treasurer Jordan Otterbein, Secretary John DeFrenza, Director Mario Marovic, Director Bruno Massuger, Director Matt Meddock, Director Jim Walker, Director The Newport Beach Restaurant Business Improvement District meeting is subject to the Ralph M. Brown Act. Among other things, the Brown Act requires that the Newport Beach Restaurant Business Improvement District agenda be posted at least seventy-two (72) hours in advance of each regular meeting and that the public be allowed to comment on agenda items before the Business Improvement District and items not on the agenda but are within the subject matter jurisdiction of the Newport Beach Restaurant Business Improvement District. The Chair may limit public comments to a reasonable amount of time, generally three (3) minutes per person. The City of Newport Beach’s goal is to comply with the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at this meeting, you will need special assistance beyond what is normally provided, we will attempt to accommodate you in every reasonable manner. Please contact Mary Locey, Management Analyst, at least forty-eight (48) hours prior to the meeting to inform us of your particular needs and to determine if accommodation is feasible at (949) 644-3031 or mlocey@newportbeachca.gov. NOTICE REGARDING PRESENTATIONS REQUIRING USE OF CITY EQUIPMENT Any presentation requiring the use of the City of Newport Beach’s equipment must be submitted to the City Manager’s Office 24 hours prior to the scheduled meeting. I.CALL MEETING TO ORDER II.ROLL CALL III.PUBLIC COMMENTS ON AGENDA AND NON-AGENDA ITEMS Public comments are invited on agenda and non-agenda items generally considered to be within the subject matter jurisdiction of the Newport Beach Restaurant Assocation Business Improvement District (NBRA BID). Speakers must limit comments to three minutes. Before speaking, we invite, but do not require, you to state your name for the record. The NBRA BID has the discretion to extend or shorten the speakers’ time limit on agenda or non-agenda items, provided the time limit adjustment is applied equally to all speakers. As a courtesy, please turn cell phones off or set them in the silent mode. IV.CURRENT BUSINESS 1.Approval of Minutes (Schwartz) Summary: Review the draft meeting minutes from April 5, 2017. Recommended Action: Board to approve the April 5, 2017 meeting minutes. Attachment - April 5, 2017 Draft Meeting Minutes 2.BID Financial Reports (Swain) Summary: May 24, 2017 Page 2 Newport Beach Restaurant Business Improvement District Meeting - Review the BID financial reports for the period ending April 2017. - Update on BID assessment collections. Recommended Action: Board to accept and file the BID financials for the period ending April 2017. Attachment - April 2017 Financial Reports 3.President's Report (Schwartz) Summary: Updated Strategic Plan presented by Destination Consultancy Group (Handout) Recommended Action: Board to approve the updated Strategic Plan 4.Marketing Report (Dennis) Summary: - Spring campaign - Update on marketing, promotions, PR and social media Recommended Action: None 5.Industry Update (Peak) Summary: Industry and community events Recommended Action: None V.BOARD/COMMITTEE/COMMISSION ANNOUNCEMENTS OR MATTERS WHICH MEMBERS WOULD LIKE PLACED ON A FUTURE AGENDA FOR DISCUSSION, ACTION OR REPORT (NON-DISCUSSION ITEM) VI.ADJOURNMENT Next meeting scheduled for July 26, 2017 Page 1 of 4 City of Newport Beach Restaurant Business Improvement District Board Meeting Minutes – April 5, 2017 Newport Beach & Co. 1600 Newport Center Drive, Suite 120 Newport Beach, CA 92660 I. CALL MEETING TO ORDER The meeting was called to order at 9:43 a.m. II. ROLL CALL Directors Present: Ronald Schwartz Muldoon’s Irish Pub Christopher Roman CUCINA enoteca Jordan Otterbein A Restaurant & A Market John DeFrenza Crocker’s The Well Dressed Frank Mario Marovic Dory Deli, Malarky’s Irish Pub & Stag Bar + Kitchen Jim Walker The Bungalow Restaurant Quorum Achieved Directors Absent: Bruno Massuger Back Bay Bistro Dan Miller The Village Inn Matt Meddock Sessions West Coast Deli Catherine Pavlos Provenance Brendon Salisbury The Cannery Restaurant & El Cholo BID Administrator Present: Polly Peak Newport Beach & Company Guests Present: Katy Dennis Newport Beach & Company Michelle St. Amour Newport Beach & Company Kenyon Parr Five Crowns Don Anderson Destination Consultancy Group III. PUBLIC COMMENTS ON AGENDA AND NON-AGENDA ITEMS • None IV. CURRENT BUSINESS • President Schwartz announced that Cathy Pavlos has officially resigned from the NBRA Board of Directors. • President Schwartz announced that Director Salisbury has missed four board meetings and can be removed from the board. Page 2 of 4 Motion: Director Marovic moved to have Director Salisbury officially removed from the NBRA Board of Directors. Director Walker seconded the motion. The motion carried by the following vote: Ayes: Schwartz, Roman, Otterbein, DeFrenza, Marovic, & Walker 1. Approval of Minutes President Schwartz requested a motion to approve the minutes from the March 22, 2017, meeting. Motion: Director Otterbein moved to approve the March 22, 2017 minutes. Director Marovic seconded the motion. The motion carried by the following vote: Ayes: Schwartz, Roman, Otterbein, DeFrenza, Marovic, & Walker 2. Board of Directors Nominees • Ms. Peak Reviewed the list of applications received by the City for the NBRA Board of Directors for fiscal year 2017-2018. • Ms. Parr provided an overview of her background to the board. • Director Walker provided an overview of Phil Crowley’s background to the board. • Ms. St. Amour & Ms. Dennis provided information on Will Alovis to the board. • Director DeFrenza submitted his application for the board after the posted deadline, and asked to be added to the list of potential board members for consideration. • President Schwartz suggested the board to write in Director DeFrenza’s name on the ballot if they wish to vote for him. • Board members voted for up to eleven nominees in a closed ballot. Motion: President Schwartz moved to approve the members with submitted applications and selected by a majority vote to submit to City Council for the FY2017-2018 Board of Directors. Director Walker seconded the motion. The motion carried by the following vote: Ayes: Schwartz, Roman, Otterbein, DeFrenza, Marovic, & Walker Motion: President Schwartz moved to consider Director DeFrenza as a potential board member under an advisory vote based on the write-in ballots received and clarification from the City. Director DeFrenza seconded the motion. The motion carried by the following vote: Ayes: Schwartz, Roman, Otterbein, DeFrenza, Marovic, & Walker Motion: President Schwartz moved to consider Mario Marovic as a potential Member At Large board member under an advisory vote based on clarification from the City. Director Walker seconded the motion. Page 3 of 4 The motion carried by the following vote: Ayes: Schwartz, Roman, Otterbein, DeFrenza, Marovic, & Walker 3. Annual Report and Budget • Ms. Peak reviewed the BID annual report and proposed budget for FY 2017-2018. • Surplus carryover from FY17 to FY18 is estimated to be $19,900. • Income for next year will include annual assessments and late fees, special event fees and funding from the City of Newport Beach projected at $294,500. • Director Walker noted that a significant percentage of the expenses is allocated for fixed costs associated with Newport Beach & Co. • Director Walker noted that $40,000 in annual funds from the City will end June of 2018, and the board will need to either generate more income or reduce expenses in the future. • Director Marovic suggested to have a line item in the budget income for projected sponsorship income. • Director Marovic suggested hiring a consultant to help the NBRA Board investigate potential future funding for the BID from the City. The estimated fee would be $10,000. • Director DeFrenza suggested adding potential partner income as a line item to the proposed budget. • President Schwartz asked that the proposed budget expenses for FY2017- 2018 be amended as follows: o Add Independent Contractor line item at $10,000 o Change Consumer Advertising to $65,000 o Change Website Maintenance to $10,000 Motion: Director Walker moved to approve the annual report and proposed budget As amended for FY 2017-2018. Director Marovic seconded the motion. The motion carried by the following vote: Ayes: Schwartz, Roman, Otterbein, Marovic, & Walker Nays: DeFrenza Motion: Director Marovic moved hire a consultant for the next FY to assist the NBRA in As amended for FY 2017-2018. Director Otterbein seconded the motion. The motion carried by the following vote: Ayes: Schwartz, Roman, Otterbein, Marovic, & Walker Nays: DeFrenza 4. Strategic Planning Session • Don Anderson with Destination Consultancy group conducted strategic planning with the group to determine priority initiatives and goals for the NBRA. • Mr. Anderson, will follow-up with all board members for any additional input into the updated strategic plan via email and phone calls • A proposed updated three-year plan will be presented at the next NBRA board meeting in May for approval by the board. Page 4 of 4 V. BOARD/COMMITTEE/COMMISSION ANNOUNCEMENTS OR MATTERS, WHICH MEMBERS WOULD LIKE PLACED ON A FUTURE AGENDA FOR DISCUSSION, ACTION OR REPORT (NON-DISCUSSION ITEMS) • None VIII. ADJOURNMENT The meeting adjourned at 12:02 p.m. The next meeting will be Wednesday, May 25, 2017, at 9:30 a.m. at Newport Beach & Co. Newport Beach Restaurant Association Statement of Activities Year To Date 04/30/2017 FY2017 NBRA Budget Remaining Amount Operating Revenue Program Revenue Restaurant Association Fees 196,350.00 189,000.00 7,350.00 Restaurant Association Late Fees 25,497.75 6,500.00 18,997.75 Restaurant Association Special Events 28,700.00 25,000.00 3,700.00 City of Newport Beach Matching Funds 40,000.00 40,000.00 0.00 City of Newport Beach Grant Funds 9,000.00 10,000.00 (1,000.00) Total Program Revenue 299,547.75 270,500.00 29,047.75 Total Operating Revenue 299,547.75 270,500.00 29,047.75 Expenses General and Administrative Expenses Operating Expenses Operating Expenses Office Supplies 925.91 0.00 925.91 Postage 310.20 0.00 310.20 Bank Fees 1,872.42 0.00 1,872.42 Membership Dues 300.00 500.00 (200.00) Governance Meeting Expenses 0.00 2,000.00 (2,000.00) Total Operating Expenses 3,408.53 2,500.00 908.53 Total Operating Expenses 3,408.53 2,500.00 908.53 Professional Fees Independent Contractors 540.00 8,000.00 (7,460.00) Bloggers 6,250.00 12,000.00 (5,750.00) Marketing Consultant Fees 51,000.00 60,000.00 (9,000.00) BID Administration Fees 14,000.00 18,000.00 (4,000.00) Financial Services Fees 9,000.00 18,000.00 (9,000.00) Consultant Operational Reimbursement 11,486.00 12,000.00 (514.00) Total Professional Fees 92,276.00 128,000.00 (35,724.00) Total General and Administrative 95,684.53 130,500.00 (34,815.47) Advertising Expenses Advertising - Consumer 38,541.82 50,000.00 (11,458.18) Total Advertising Expenses 38,541.82 50,000.00 (11,458.18) Marketing Expenses Community Relations Community Partner Events 2,625.00 2,500.00 125.00 Event Marketing Expenses 7,617.46 55,000.00 (47,382.54) Event Operating Expenses 7,654.32 5,000.00 2,654.32 Research 4,700.00 4,000.00 700.00 Total Community Relations 22,596.78 66,500.00 (43,903.22) Marketing Collateral Collateral Production Expenses 0.00 6,500.00 (6,500.00) Total Marketing Collateral 0.00 6,500.00 (6,500.00) Digital Marketing Social Media 0.00 2,000.00 (2,000.00) Website Maintenance 0.00 5,000.00 (5,000.00) Digital Advertising 0.00 7,000.00 (7,000.00) Total Digital Marketing 0.00 14,000.00 (14,000.00) Communications/Public Relations Media Relations 0.00 3,000.00 (3,000.00) Total Communications/Public Relations 0.00 3,000.00 (3,000.00) Total Marketing Expenses 22,596.78 90,000.00 (67,403.22) Total Expenses 156,823.13 270,500.00 (113,676.87) Net Income 142,724.62 0.00 142,724.62 Year Ending 06/30/2017 Year To Date 04/30/2017 Cash flows from operating activities Net Income 142,724.62 Change in Cash from Operating Activities Depreciation 0.00 Amortization 0.00 Accounts Receivable (35,050.00) Grants Receivable 0.00 Prepaid Expenses 0.00 Inventory 0.00 Other Assets 0.00 Accounts Payable 0.00 Deferred Revenue 0.00 Other Liabilities 0.00 Intercompany 0.00 Net cash used by Operating Activities (35,050.00) Cash flows from investing activities Capital Expenditures 0.00 Purchase of long term investments and other assets 0.00 Investment in Subsidiary 0.00 Net cash used by investing activities 0.00 Cash flows from financing activities Debt Proceeds 0.00 Net cash used by financing activities 0.00 Increase (Decrease) in Cash 107,674.62 Cash, Beginning Period 0.00 Cash, End of Period 142,489.37 Newport Beach Restaurant Association Statement of Cash Flows Year To Date Year To Date 04/30/2017 04/30/2016 Assets Current Assets Cash and Cash Equivalents NBRA Checking 142,089.37 0.00 Undeposited Funds 400.00 0.00 Total Cash and Cash Equivalents 142,489.37 0.00 Accounts Receivable, Net Accounts Receivable Accounts Receivable 35,050.00 0.00 Total Accounts Receivable 35,050.00 0.00 Total Accounts Receivable, Net 35,050.00 0.00 Total Current Assets 177,539.37 0.00 Total Assets 177,539.37 0.00 Liabilities and Net Assets Net Assets Net Assets General Fund Balance 34,814.75 0.00 Total Net Assets 34,814.75 0.00 Net Income 142,724.62 0.00 Total Net Assets 177,539.37 0.00 Total Liabilities and Net Assets 177,539.37 0.00 Newport Beach Restaurant Association Statement of Financial Summary $ 168,382.36 $ - $ (26,292.99) 142,089.37$ $ 142,089.37 $ - 142,089.37$ Total Checks and Charges Cleared $ 6,195.07 $ 8,976.25 Name Memo Date Doc No Cleared In Transit NBRA Deposit Slip 05/11/2017 04/11/2017 NBRA Deposit Slip 05/11/2 $ 500.00 NBRA CC 05/11/2017 04/13/2017 NBRA CC 05/11/2017 $ 150.00 NBRA CC 05/11/2017 04/14/2017 NBRA CC 05/11/2017 $ 500.00 NBRA Deposit Slip 04/18/2017 04/18/2017 NBRA Deposit Slip 04/18/2 $ 2,592.50 NBRA CC 04/19/2017 04/19/2017 NBRA CC 04/19/2017 $ 1,100.00 NBRA CC 04/20/2017 04/20/2017 NBRA CC 04/20/2017 $ 800.00 NBRA Deposit Slip 04/25/2017 04/25/2017 NBRA Deposit Slip 04/25/2 $ 2,325.00 Roll It Sushi & Teriyaki 04/26/2017 NBRA CC Prior Balance 895873 $ 858.75 NBRA CC 04/26/2017 04/26/2017 NBRA CC 04/26/2017 $ 150.00 8,976.25$ -$ Name Memo Date Check No Cleared Outstanding April 2017 2CP Merchant Account Fees 04/03/2017 $ 55.07 Los Angeles Times Media Group 04/10/2017 5039 $ 2,650.00 Newport Beach Chamber of Commerce 04/10/2017 5040 $ 550.00 100eats, LLC 04/10/2017 5041 $ 500.00 Firebrand Media LLC 04/10/2017 5042 $ 1,940.00 General Ledger Entry Returned check from NBAC Cafe as dated 10/16 04/21/2017 $ 500.00 Kim Kelley Productions 04/26/2017 5043 $ 540.00 Newport Beach and Company 04/26/2017 5044 $ 18,000.00 MHW Strategies 04/26/2017 5045 $ 250.00 Richard J. Manning, Jr.04/26/2017 5046 $ 250.00 Dining Out Orange County 04/26/2017 5047 $ 2,000.00 Newport Beach and Company 04/26/2017 5048 $ 5,252.99 6,195.07$ 26,292.99$ Total Deposits Checks and Charges Total Checks and Charges Total Deposits Cleared Deposits Outstanding Checks and Charges Adjusted Bank Balance Book Balance Adjustments* Adjusted Book Balance Newport Beach Restaurant Association Reconciliation Report As Of 04/30/2017 Account: NBRA Checking Statement Ending Balance Deposits in Transit Account Summary Account Activity Date Description CreditsReference Date Description Credits Number Date Amount Date Description Debits Number Date Amount Number Date Amount Number Date Amount Beginning balance (3/31/2017) Credits Total credits Debits Total debits Ending balance (4/28/2017) Contact us: Analyzed Business Checking Account #: DEPOSITS ELECTRONIC CREDITS CHECKS PAID ELECTRONIC DEBITS 023 0830L 2CPROCESSR FEES SEP 84870014392254 CITY OF NEWPORT BE CCD 2CPROCESSR PYMT PROC 84870014392254 CITY OF NEWPORT BE CCD 2CPROCESSR PYMT PROC 84870014392254 CITY OF NEWPORT BE CCD 2CPROCESSR PYMT PROC 84870014392254 CITY OF NEWPORT BE CCD 2CPROCESSR PYMT PROC 84870014392254 CITY OF NEWPORT BE CCD 2CPROCESSR PYMT PROC 84870014392254 CITY OF NEWPORT BE CCD Account number Minimum balance $164,046.11 Average balance $166,094.11 Avg. collected balance $165,929.00 4-3 Preauthorized Debit 55.07 4-11 Deposit 500.00 4-13 Preauthorized Credit 150.00 4-14 Preauthorized Credit 500.00 4-18 Deposit 2,592.50 4-19 Preauthorized Credit 1,100.00 4-20 Preauthorized Credit 800.00 4-25 Deposit 2,325.00 4-26 Preauthorized Credit 1,008.75 5039 4-17 2,650.00 5040 4-20 550.00 5041 4-20 500.00 5042 4-20 1,940.00 $165,601.18 Deposits (3)+ 5,417.50 Electronic cr (5)+ 3,558.75 Other credits (0)+ 0.00 +$8,976.25 Checks paid (4)- 5,640.00 Electronic db (1)- 55.07 Other debits (1)- 500.00 - $6,195.07 $168,382.36 800 773-7100 Orange CO Airport Office 18111 Von Karman Ave., Ste. 100 Irvine CA 92612 cnb.com Page 1 (4) This statement: April 28, 2017 Last statement: March 31, 2017 CITY OF NEWPORT BEACH (RESTAURANT ASSOCIATION) 100 CIVIC CENTER DR NEWPORT BEACH CA 92660 CITY OF NEWPORT BEACH Date Description Reference Debits Date Amount Date Amount Date Amount Date Amount Account #: OTHER DEBITS DAILY BALANCES NBAC CAFE LLC 3-31 165,601.18 4-3 165,546.11 4-11 166,046.11 4-13 166,196.11 4-14 166,696.11 4-17 164,046.11 4-18 166,638.61 4-19 167,738.61 4-20 165,548.61 4-21 165,048.61 4-21 Deposit Return Item 500.00 4-25 167,373.61 4-26 168,382.36 Page 2 April 28, 2017 Thank you for banking with Orange CO Airport Office City National Bank, Member FDIC Equal Housing Lender ID 23001E (Rev 06/2014) IMPORTANT NOTICE Please examine your statement at once. 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