The URL can be used to link to this page

Home My WebLink AboutNBRA Meeting Presentation 03/22/2017NEWPORT BEACH RESTAURANT BUSINESS IMPROVEMENT DISTRICT BOARD OF DIRECTORS ANNUAL MEETING Wednesday, March 22, 2017 I.Call Meeting to Order II.Role Call III.Public Comments on Agenda and Non-Agenda Items IV.Current Business 1.Approval of Minutes 2.BID Financial Reports 3.President’s Report 4.Marketing Report 5.Industry & Community Update V.Future Agenda, Discussion or Report Items VI.Adjournment Meeting Agenda NBRA BID Board of Directors Ronald Schwartz Muldoon’s Irish Pub Christopher Roman CUCINA enoteca Dan Miller The Village Inn Jordan Otterbein A Restaurant & Market John DeFrenza Crocker’s the Well Dressed Frank Mario Marovic Malarkey’s | Dory Deli | Stag Bar + Kitchen Bruno Massuger Back Bay Bistro Matthew Meddock Sessions West Coast Deli Cathy Pavlos Provenance Brendon Salisbury The Cannery | El Cholo Jim Walker The Bungalow Roll Call Approval of Minutes NBRA BID Financial Reports •Summary •Cash Flow •Statement of Activities •Reconciliation Report •Bank Statement NBRA BID Board Meeting NBRA BID Financial Snapshot Fiscal YTD •Assessments Invoiced:$197,350 •Assessments Received:$163,525 (82.9% collected) •Late Fees Invoiced:$ 27,122 •Late Fees Received:$ 4,138 •Prior Balances Collected:$ 9,112 •City National Bank Balance 2.28.17 $191,395 NBRA BID Financials NBRA Year in Review Video President’s Report Year in Review Video Mission Statement The Newport Beach Restaurant Association is a not-for-profit and BID funded cooperative business group that leads the brand marketing of the city’s restaurant and foodservice experience for the benefit of its investors, partners and community residents and visitors. •Founded in 1995, NBRA is Business Improvement District (BID) •Comprised of over (400) restaurants & foodservice operators •Activities Include: Ø Marketing Ø Public Relations Ø Stakeholder Education Ø Promotion of Newport Beach Culinary Community Activities Overview Overview Dine Newport Beach Marketing Annual marketing plan for Dine Newport Beach includes a variety of targeted strategies designed to market and promote stakeholders including: Ø Website with stakeholder listings at DineNB.com Ø Digital & Print Advertising Ø Public Relations & Social Media Engagement Ø Weekly Newsletters Ø Food Blogger Coverage Ø Promotions Ø Special Events Ø Community Relations Board of Directors Applications Now Being Accepted •(11) Board Seats Available •1 year term July 2017 –June 2018 •Appointed by Newport Beach City Council •Meetings Held Every Other Month •July 26, 2017 •September 27, 2017 •November 15, 2017 •January 24, 2018 •March 21, 2018 •May 23, 2018 •Applicants must be in good standing with the NBRA •Apply online at NewportBeach.ca.gov •Applications due by 4pm on Thursday, March 30th President’s Report Special NBRA Meeting –April 5, 2017 •Review & Approve Applications for NBRA Board Members •Review & Approve NBRA Annual Report •Review & Approve NBRA FY 2017-2018 Budget •Strategic Planning Session Immediately Following The Meeting President’s Report NBRA YEAR IN REVIEW WEBSITE DineNB.com ONLINE DINING GUIDE TASTING NOTES BLOG Online Restaurant Guide Culinary event Listings Stakeholder Offers & Promotions Relevant Content Advertising Opportunities Pet Friendly Dining Guide Brunch Guide Live Entertainment Guide Group Dining Guide Food Bloggers Round-Ups Culinary News Food Holiday Calendar Recipes NBRA YEAR IN REVIEW COMMUNITY INVOLVEMENT NBRA YEAR IN REVIEW • NB Wine & Food Festival Promotional Opportunity • City of Newport Beach Organics Recycling Requirements • Surfrider Foundation ocean friendly restaurant program • NB Film Festival Restaurant Promotional opportunity • City of NB Mayor’s Dinner • NB Police Appreciation Breakfast • Christmas Boat Parade Auction and Dinner DESTINATION & BRAND AWARENESS CAMPAIGNS NBRA YEAR IN REVIEW 2016 Fall Campaign 2017 Restaurant Week 2017 Spring Campaign NBRA YEAR IN REVIEW Dine Newport Beach July Aug Sept Oct Nov Dec January Feb Mar Apr May June 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 Impressions ONGOING Dining Out-Print 150,000 Social Followers 9,281 Website Views 72,540 TOTAL 131,821 Visitor Resources 2,226,000 Visit NB Map, Orange County Map, Where OC In-Room Guide NBRW Digital 256,966 PR 301,504,917 In-Kind Promotion 1,310,374 Advertising Digital 2,472,222 Print 712,618 Radio 1,092,374 TOTAL 4,277,214 SPRING CAMPAIGN NB Film Fest Variety Program 50,000 Radium One-Digital 3,333,333 Pandora 1,400,000 TOTAL 4,783,333 TOTAL 314,590,625 WEEKLY DINE NB NEWSLETTERS NBRA YEAR IN REVIEW •39% increase YOY newsletter subscribers •Content by Food Bloggers •Spotlights NBRA Stakeholders •Promotes Events & Offers •Advertising Opportunities NEWPORT BEACH RESTAURANT WEEK NBRA YEAR IN REVIEW • Over 63 participating restaurants • “Taste the Trends ”Media Event • 301 Million Consumer Impressions (increase of 37% YOY) • 10% Increase in estimated consumer spend NBRW MEDIA RELATIONS NBRA YEAR IN REVIEW •Hosted 41 top-tier media for NBRW Event •32 press placements with food & lifestyle media NBRW SOCIAL MEDIA & DINER ENGAGEMENT •100 Social media posts by top local influencers to over 558,000 Followers •1.6 Million impressions on Facebook, Instagram and Twitter Posts ADVERTISING CAMPAIGN NBRA YEAR IN REVIEW NBRW Media Plan 2017 -launched on Jan 9th through Jan 29th targeting an adults 25-54 audience in LA, OC, IE Radio –MyFM #1 Midday Station featuring Lisa Foxx –total impressions over 1 million Digital –Digital units placed on both desktop and mobile -total impressions over 1 million Social -Facebook & Instagram –total impressions 250k In Kind Promotion –partnerships with Irvine Company Mailings, YELP, OpenTable –total impressions 1.5 million Print –LA Times, Daily Pilot, NB Indy, LB Indy and NB Magazine, CBP Program –over 750k impressions Earned Media –ongoing PR Efforts –301 million impressions Total Impressions –307,349,471 MEDIA HIGHLIGHTS NBRA YEAR IN REVIEW NBRW PR CAMPAIGN NBRA YEAR IN REVIEW • Hosted 41 top-tier media for NBRW Event • 32 press placements with food & lifestyle media • PR value of $2,563,567 for Restaurant Week NBRA YEAR IN REVIEW 1.dinenb.com/restaurantweek 2.Dinenb.com 3.dinenb.com/restaurants 4.Fig & Olive 5.Cucina enoteca 6.Roy’s 7.Red O 8.Canaletto 9.Hopdoddy 10.3 Thirty 3 11.Andrea 12.Pelican Grill 13.Summer House Top 25 Pages Viewed during Newport Beach Restaurant Week 14.Provenance 15.The Bungalow 16.Oak Grill 17.Pizzeria Mozza 18.Zinque 19.Bluefin 20.Modo Mio 21.Five Crowns 22.Farmhouse 23.Coliseum Pool & Grill 24.Billy’s at the Beach 25.Juliette Kitchen NBRA YEAR IN REVIEW 1.Irvine 2.Los Angeles 3.Newport Beach 4.Costa Mesa 5.San Diego 6.Huntington Beach 7.Anaheim 8.Santa Ana 9.Laguna Niguel 10.Fountain Valley 11.Orange 12.Mission Viejo 13.Tustin 14.Lake Forest 15.Aliso Viejo Top 25 Cities for Website Traffic 16. Long Beach 17. San Clemente 18. Garden Grove 19. Westminster 20. Fullerton 21. Riverside 22. Laguna Beach 23. San Francisco 24. Yorba Linda 25. Rancho Santa Margarita Market Research DINER LOCALE Orange County 82% Los Angeles 8% San Diego | IE 5% California | Int’l 5% CONSUMER FIT76% Ordered Items In Addition to NBRW Menu 66% of all NBRW Diners Reside Outside of Newport Beach LIKELIHOOD TO RECOMMEND98% Would Recommend to A Friend or Colleague OC DINERS Newport Beach 34% Irvine 16% Costa Mesa 8% Huntington Beach 4% Other 3% TRIED A NEW RESTAURANT 84% During NBRW OVERALL VALUE95% Excellent Very Good | Good Event Metrics 2015 2016 2017 Participating Restaurants 64 61 63 New Restaurants 15 17 10 OpenTable Restaurants 38 35 36 OpenTable Diners 5081 5941 6,117 City Grant Revenue $16,000 $10,000 $9,000 Participating Restaurant Revenue $29,100 $28,700 $28,700 OpenTable Revenue -$1,300 $1,065 Total Revenue $45,100 $40,000 $38,765 Event & Marketing Expenses $49,446 $57,856 $42,000 In-Kind Support (VNB, DNB, Partners)$30,978 $45,601 $25,000 Advertising & PR Impressions 55,201,000 176,520,970 307,349,471 Estimated Consumer Spend*$2.6 million $3.1 million $3.4 million * Estimated spend based on OpenTable Data 10% Growth in Event YOY Spring 2017 Initiative Media Campaign Start Date: April 3rd –June 10th Demo: Adults 25-54 Market: OC, LA, IE NBRA YEAR IN REVIEW Dine NB Year in Review NBRA YEAR IN REVIEW Metric FY 16-17 Goal FY 16-17 YTD Goal vs. Actual WEBSITE Visitors 155,000 129,343 83% SOCIAL MEDIA Followers 15,000 9,461 63% PUBLIC RELATIONS PR Placements 30 43 143% Industry & Community Events Newport Beach Police Appreciation Breakfast •Wednesday, March 29, 2017 •7:15am –9:00am •Hyatt Regency Newport Beach CRA Restaurant Day at The Capitol •Tuesday, April 18, 2017 •10:00am –5:00pm •Sacramento Convention Center •Register Online Calrest.org Industry Update SAVE THE DATE NEXT NBRA SPECIAL MEETING Wednesday, April 5, 2017