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Home My WebLink AboutNBRA Meeting Presentation 05/24/2017NEWPORT BEACH RESTAURANT BUSINESS IMPROVEMENT DISTRICT BOARD OF DIRECTORS MEETING Wednesday, May 24, 2017 I.Call Meeting to Order II.Role Call III.Public Comments on Agenda and Non-Agenda Items IV.Current Business 1.Approval of Minutes 2.BID Financial Reports 3.President’s Report 4.Marketing Report 5.Industry Update V.Future Agenda, Discussion or Report Items VI.Adjournment Meeting Agenda NBRA BID Board of Directors Ronald Schwartz Muldoon’s Irish Pub Christopher Roman CUCINA enoteca Dan Miller The Village Inn Jordan Otterbein A Restaurant & Market John DeFrenza Crocker’s the Well Dressed Frank Mario Marovic Malarkey’s | Dory Deli | Stag Bar + Kitchen Bruno Massuger Back Bay Bistro Matthew Meddock Sessions West Coast Deli Jim Walker The Bungalow Roll Call Approval of Minutes NBRA BID Financial Reports •Statement of Activities •Statement of Cash Flows •Statement of Financial Summary •Reconciliation Report •City National Bank Statement NBRA BID Board Meeting NBRA BID Financial Snapshot –5.24.17 Fiscal YTD •Assessments Invoiced:$196,200 •Assessments Received:$172,825 (88.1% of stakeholders have paid) •Late Fees Invoiced:$ 15,875 •Late Fees Collected:$ 7,825 •Prior Balances Collected:$ 9,745 •City National Bank Balance 5.23.17 $143,476 NBRA BID Financials OUR MISSION The Newport Beach Restaurant Association is a non-partisan, not-for- profit and BID-funded cooperative business association that leads the brand marketing of the city’s restaurant and foodservice experience for the benefit of its stakeholders, community residents and visitors. Branding the Newport Beach dining experience through the promotion of its restaurants and foodservice offerings. Operating Norms Inclusive:Being representative Collaborative:Engaged as partners Productive:Having influence with results Strategic:Being visionary Accountable:Being transparent Updated Strategic Plan OUR VISION The Newport Beach Restaurant Association is a strong stakeholder marketing group extolling the city’s DineNB quality foodservice brand experience. OUR VALUE PROPOSTION The Newport Beach Restaurant Association leverages its core BID investment with higher returns from special events, education and advocacy programming and DineNB brand marketing efforts. Updated Strategic Plan OUR STRATEGIC FOCUS Drive new consumer demand to our foodservice stakeholders. Goals Marketing and Promotion To enhance the city foodservice experience through targeted marketing strategies, event programming and operations and expected returns. Stakeholder Communications and Education To regularly communicate to stakeholders on NBRA promotional and educational activities. Community Relations To inform and influence local audiences on the value and importance of the city foodservice industry and NBRA activities. Financial Resources and Administration To operate as a fiscally responsible organization with sustainable revenue flows and effective governance Updated Strategic Plan OUR CHALLENGES 1.To fully engage a cohesive BID stakeholder group through a recognized value proposition committed to effective association communications, strong community foodservice events and influential education and advocacy activities. 2.To raise the overall awareness of the city restaurant and foodservice experiences through stakeholder supported high profile events and resident/visitor programming. 3.To achieve consistent association direction and leadership through an agreed-to organization strategy, effective governance and stakeholder dialogue, and new productive partnerships. Updated Strategic Plan NEW / ENHANCED STRATEGIC INITIATIVES Updated Strategic Plan Increase Marketing Awareness and Conversion Enhance Stakeholder Benefits •Enrich website/social media engagement with inclusion of videos •Execute a mobile marketing strategy •Implement an integrated media and public relations program •Clarify and promote NBRA-DineNB relationship through intensified communications •Investigate and promote new allied partners/investors •Develop new event sponsorships NEW / ENHANCED STRATEGIC INITIATIVES Updated Strategic Plan Elevate Community Profile Ensure Financial and Administrative Effectiveness •Increase DineNB presence at selective community events/festivals •Engage regularly with key city/county/state entities on foodservice issues and activities •Setup clearinghouse mechanism for charitable causes •Continue BOD succession planning •Prepare an aligned annual marketing and operational plan with budget allocations •Engage consulting services to formulate strategy in securing future BID funding Weekly Newsletters / Blogger Coverage Dine NB blogs are pushed out through weekly newsletter, social media posts and live on the DineNB.com website. This spring, topics included Cinco de Mayo, charcuterie, egg dishes, Mother’s Day and flights and bites. Marketing Report Weekly Newsletters / Blogger Coverage *Industry Standard –21.7% open rate and 1.3% click through rate April Blogs 4/6 -Flights & Bites-25.6% open rate, 6.5% click through 4/13 -Egg Dishes -23.4% open rate, 6.4% click through 4/20 -Earth Day -25% open rate, 5.1% click through 4/27 –Bowls -22.5% open rate, 4.9% click through May Blogs 5/4 -Cinco de Mayo -23% open rate, 5.5% click through 5/11 -Mother’s Day -21.3% open rate, 5.1% click through 5/18 –Charcuterie-23.2% open rate, 6% click through Marketing Report Current Projects Quarterly NBRA Postcard Current Theme –NBRW Recap Tri-fold NBRA brochure is being updated with an insert explaining the invoice structure. The insert will be included with the next assessment. DineNB.com’s NBRA page has been updated. We are working with Noble Studios on pricing to have page password protected to allow access only those stakeholders who are current with their NBRA dues. Marketing Report Current Projects Continued Charity Partnership with Food Finders, a food recovery organization. Food Finders gives us the opportunity to offer stakeholders the chance to give back to the community. Food Finders partners with more than 600 grocery stores, restaurants, and other sources across Southern California to provide food for those in need.They deliver food directly to pantries and shelters. To learn more about Food Finders, visit http://www.foodfinders.org/food- donations/ A catering guide is being added to the DineNB.com site to highlight stakeholders who offer catering, party platters, etc. Marketing Report Marketing Report DineNB.com –April 1 –Present Website Metrics Website Sessions 32,329 Unique Visitors 26,186 Page Views 42,710 Average Session on Site 1 minute 24 sec Top 5 Page Views Restaurants –Restaurant Guide Homepage Blog –Fresh Catch Seafood Deals Restaurant Week 11,240 6,811 4,854 1,281 755 Social Media Marketing Report Followers 11/14/16 1,968 5/23/17 2,418 %Change 18.5 Social Media Marketing Report Likes 11/14/16 4,688 5/23/17 4,758 % Change 1.5 Most Popular Posts •Taco Tuesday •National Pet Day Social Media @DineNewport’s Tweets earned 9,500 impressions over a 28 day period. Marketing Report Followers 11/14/16 2,367 5/23/17 2,504 %Change 5.4 Impressions: 1,621 Culinary Journeys Dine Newport Beach and NBTV recently launched a new dining series called “Culinary Journeys”. The series will highlight Newport Beach as a culinary destination with each episode will feature a different restaurant. The segments will air on Newport Beach’s government channel (NBTV), will be pushed out via our social media channels and live on both the visitnewportbeach.com site (with over 100,000 views per month) and the DineNB.com site. All stakeholders are eligible to be featured in an episode of Culinary Journeys as long as they are current with their NBRA dues. More information will be sent to stakeholders in our next NBRA newsletter. Marketing Report Marketing Report One of our most recent Culinary Journeys was shot at Sessions West Coast Deli EMBED VIDEO HERE Industry & Community Events Newport Beach City Council Meeting •Tuesday, June 13th •Resolution to Confirm Renewal of NBRA BID •Appointment of NBRA FY 2017-2018 Board Members •7pm in Council Chambers Western Foodservice & Hospitality Expo •August 27-29th •11am-5pm Daily •Exhibitors, Education & Events •Los Angeles Convention Center Industry Update SAVE THE DATE NEXT NBRA BOARD OF DIRECTORS MEETING Wednesday, July 26, 2017