Loading...
HomeMy WebLinkAbout2017-05-17 Agenda PacketCITY OF NEWPORT BEACH BALBOA VILLAGE ADVISORY COMMITTEE AGENDA Marina Park, Little Balboa Island Room (2nd Floor) 1600 West Balboa Boulevard Wednesday, May 17, 2017, 4:00 p.m. to 5:30 p.m. AN AGENDA FOR THIS MEETING HAS BEEN POSTED AT LEAST 72 HOURS IN ADVANCE OF THE MEETING AND THE PUBLIC IS ALLOWED TO COMMENT ON AGENDA ITEMS. IT IS THE INTENTION OF THE CITY OF NEWPORT BEACH TO COMPLY WITH THE AMERICANS WITH DISABILITIES ACT (ADA) IN ALL RESPECTS. IF, AS AN ATTENDEE OR A PARTICIPANT AT THIS MEETING, YOU WILL NEED SPECIAL ASSISTANCE BEYOND WHAT IS NORMALLY PROVIDED, THE CITY OF NEWPORT BEACH WILL ATTEMPT TO ACCOMMODATE YOU IN EVERY REASONABLE MANNER. PLEASE CONTACT LEILANI BROWN, CITY CLERK, AT LEAST 72 HOURS PRIOR TO THE MEETING TO INFORM US OF YOUR PARTICULAR NEEDS AND TO DETERMINE IF ACCOMMODATION IS FEASIBLE (949-644-3005 OR CITYCLERK@NEWPORTBEACHCA.GOV).   Committee Members: Diane Dixon, Council Member (Chair) Brad Avery, Council Member Gloria Oakes, Balboa Peninsula Point Association Marcel Ford, Balboa Village Merchants Association Grace Dove, Central Newport Beach Community Association Mike Wheeler, OceanQuest Representative Jim Stratton, At-Large Representative Staff Members: Kimberly Brandt, Community Development Director Brenda Wisneski, Deputy Community Development Director Tony Brine, City Traffic Engineer Benjamin Zdeba, Associate Planner I. CALL MEETING TO ORDER II. PUBLIC COMMENT ON NON-AGENDIZED ITEMS (comments limited to 3 minutes) III. ITEMS FOR REVIEW 1. MINUTES OF APRIL 19, 2017 (ATTACHMENT 1) Recommended Action: Approve April 19, 2017 Minutes 2. FAÇADE IMPROVEMENT PROGRAM UPDATE (ATTACHMENT 2) Recommended Action: No action required 3. STREETSCAPE OVERVIEW a. Recommended Concepts b. Budget Recommendation (Attachment 3) Recommended Action: Review and Confirm Concepts 4. PENINSULA TROLLEY MARKETING PROGRAM (ATTACHMENT 4) Recommended Action: Review and Provide Direction as needed IV. PUBLIC COMMENT V. ADJOURNMENT (Meeting End Time: 5:30 p.m.) Next Meeting Date: June 21, 2017, at 4 p.m. in the Bay Island Room at Marina Park Please refer to http://www.newportbeachca.gov/bvac for additional information regarding the Balboa Village Advisory Committee. 1 INTENTIONALLY BLANK PAGE2 BVAC Attachment 1 Draft Minutes of April 19, 2017 3 INTENTIONALLY BLANK PAGE4 CITY OF NEWPORT BEACH BALBOA VILLAGE ADVISORY COMMITTEE MINUTES Location: Marina Park, Bay Island Room 1600 West Balboa Boulevard, Newport Beach Wednesday, April 19, 2017 – 4:00 p.m. I. CALL MEETING TO ORDER Chair Dixon called the meeting to order at 4:01 pm. The following persons were in attendance: Balboa Village Advisory Committee Members: Diane Dixon, Council Member (Chair) Marcel Ford, Balboa Village Merchants Association Grace Dove, Central Newport Beach Community Association Jim Stratton, At-Large Representative Staff Members: Kimberly Brandt, Community Development Director Brenda Wisneski, Deputy Community Development Director Benjamin Zdeba, Associate Planner II. PUBLIC COMMENT ON NON-AGENDIZED ITEMS W. R. Dildine inquired whether the Committee should discuss converting existing land uses to commercial uses in the upcoming General Plan update. Director Brandt stated the General Plan update would provide a format for reviewing the appropriateness of land use designations, and is expected to begin late fall of 2017. III. ITEMS FOR REVIEW 1. MINUTES OF MARCH 15, 2017 Recommended Action: Approve March 15, 2017 Minutes MOTION: A motion was made by Committee Member Ford, seconded by Committee Member Stratton, to approve the minutes of the March 15, 2017 meeting as presented. The motion carried by the following vote: AYES: Dixon, Ford, Dove, Stratton NOES: None ABSENT: Avery, Oakes, Wheeler ABSTAIN: None 2. UPDATES a. Balboa Peninsula Trolley b. Facade Improvement Program c. Walk-About Outcomes Recommended Action: No action required 05/17/2017 - BVAC Attachment 1 5 Balboa Village Advisory Committee April 19, 2017 Minutes Page 2 Chair Dixon thanked the public for speaking in support of the trolley pilot program at the recent City Council meeting. She noted the current estimated ridership is projected at about 437 people per day, but added that is a conservative projection. Deputy Director Wisneski agreed to bring a Visit Newport Beach representative to discuss marketing for the trolley to a future meeting. Current marketing plans include a video, outreach to hotels and businesses, and concerted marketing materials. Trolley service would begin June 17. She added that Katy of Visit Newport Beach contributed several ideas for kick-off events. The cost per rider is estimated to be $7.28. The estimated ridership of 437 was based upon the minimum amount of riders needed to fulfill grant requirements. Based upon experiences in Dana Point and the captive audience in Balboa Village, ridership would likely be much higher. The City has been authorized use of a little over 40 parking spaces in Hoag's lower lot. If the City can demonstrate trolley parking does not impact Hoag patients and employees or surrounding residents, then the City could approach acquiring additional parking spaces if needed. The agreement with Hoag as currently written does not provide for use of additional spaces; however, there are additional parking spaces available that could be used in the future. Chair Dixon suggested staff find alternative parking as a backup plan. Deputy Director Wisneski noted the feasibility study reviewed a few other potential parking areas. Committee Member Ford felt local residents and renters would provide 500 riders by lunchtime. Deputy Director Wisneski added that trolley flyers could be placed in vacation rentals to spread the word. Committee Member Stratton recalled Committee Member Dove's suggestion to modify the trolley route halfway through the day if no riders are boarding or offloading at Hoag. He emphasized notifying the trolley operator of the City's interest in doing that if needed. Deputy Director Wisneski reported staff would be analyzing ridership data to modify routes if necessary, but service would have to meet the advertised schedule. Chair Dixon emphasized the importance of staff monitoring demand and ridership. Committee Member Ford questioned whether trolleys could skip the stop at the parking lot if no one onboard wanted to exit the trolley at the parking lot. Deputy Director Wisneski remarked that a potential passenger could be waiting for the trolley in the parking lot waiting for the trolley to pick up. Deputy Director Wisneski noted the mobile application for the trolley would include a hotline for real-time communication. Committee Member Dove suggested a passenger waiting at the parking lot could call the hotline to request service. Howard Hall asserted the trolley service should be advertised so that the public was aware of the schedule and designated stops. Deputy Director Wisneski felt the key to success is advertising and marketing. Each of the 20 trolley stops will provide a map of stops. The mobile application will also show the real-time location of trolleys. Chair Dixon suggested placing flyers and brochures at libraries and fire stations. Jim Mosher noted the parking area was at the back of the Hoag lower lot and inquired about access. Deputy Director Wisneski advised that cars would turn onto Hoag Street to reach the parking area. Directional signage would be located along the street. Mr. Mosher expressed the concern that the parking area will not as visible as it appears to be in aerial photographs. Director Brandt added that parking for Hoag is generally not visible from Coast Highway. The key will be making the turn off Coast Highway and then seeing the directional signage. Deputy Director Wisneski remarked that learning whether the bulk of ridership will originate at the Hoag parking lot or other stops will ultimately determine the importance of the Hoag lot. 6 Balboa Village Advisory Committee April 19, 2017 Minutes Page 3 In response to Mr. Dildine's question, Chair Dixon indicated they could consider a trolley route to Balboa Pier to pick up riders of the Orange County Transportation Authority (OCTA) Route 47A bus. Associate Planner Zdeba provided an update on the Façade Improvement Program. Currently, 23 agreements have been signed, and 11 intent forms have been submitted but are lacking substantiating documents. At the next meeting, he will provide a list of completed projects. He estimated about eight or ten projects have been completed. Committee Member Ford noted an upcoming project for 611, 613, and 615 East Balboa, which includes extending the brick façade to the corner. The owner of the French restaurant had completed painting the building. Associate Planner Zdeba stated that Natural Nails by Dais y had submitted an application to replace its awning. If a tenant submits an application for the Façade Program, the building owner cannot also take advantage of those funds. Committee Member Ford stated Patty Macs needs a new sign, but is delaying. In reply to Mr. Dildine's inquiry, Deputy Director Wisneski reported Balboa Bikes had submitted building permit plans for tenant improvements to remedy the fire damage. She stated that the business owner had purchased improvement materials and spent money on designing the remodel plans prior to the fire occurring. She added that as of today, the business owner had returned $2,700 of the $10,000 grant. In response to Mr. Mosher's question, Associate Planner Zdeba explained the numbers in the data indicates the number of tenants for a property. The "4" for the drug store building indicates four tenants with a separate agreement for each tenant. Chair Dixon appreciated City staff attending the walkabout in March. Associate Planner Zdeba reported 30 items were identified during the walkabout, 12 of which have already been completed. The appropriate staff person for each item is listed and could be contacted with questions. Deputy Director Wisneski advised that a quarterly update would be provided to the Committee. In response to Mr. Mosher's question, Deputy Director Wisneski stated public notice of the walkabout was not needed as there was not a quorum of Committee Members. Mr. Mosher suggested future walkabouts be included in the City's website calendar. Committee Member Stratton noted the Harborside Pavilion had been repainted. It still does not look good as it is brighter with black scuffs on it. He suggested the Committee discuss it again in the next quarter. He added the power washing schedule should be weekly year-round and should not be seasonal. In reply to Chair Dixon's question, Associate Planner Zdeba advised that fencing the area next to the Harborside Restaurant was not conducive to the restaurant's operations. Committee Member Stratton suggested screening the area from the boardwalk such that no gate is necessary. Mr. Dildine reported the lithocrete sidewalks on Balboa Boulevard between A Street and Main Street and from Palm Street to Adams Street are not being washed. In response to Chair Dixon's question, Committee Member Ford advised that the owner of Maverick's had hired a commercial broker to market the property at an attractive price. Deputy Director Wisneski reported Municipal Operations Department is working to replace equipment to combat the sulfuric odor emanating from the bay. Future odors should be reported to the Municipal Operations Department. 3. BALBOA PARKING FUND RECOMMENDATIONS a. Wayfinding Sign Program b. Streetscape Improvements Recommended Action: Review and Confirm Funding Recommendations 7 Balboa Village Advisory Committee April 19, 2017 Minutes Page 4 Deputy Director Wisneski advised that Associate Planner Zdeba and she met with the public for comments on wayfinding signage. The plan had always been to remove the blue circular wayfinding signs entirely and install signage unique to Balboa Village. The original cost estimate has been reduced from $370,000 to approximately $240,000 by removing the gateway sign, reducing the number of directional signs, and simplifying kiosk design. The next step will be working with a consultant to simplify the kiosk design. Director Brandt suggested retaining the budget of $370,000, reducing the scope of work for the project in order to determine the actual cost, and then reallocating the difference to another project. In response to Committee Member Stratton's inquiries, Deputy Director Wisneski indicated the original plan included four kiosks. The group had discussed placing a kiosk at each of the four corners of Balboa Village. Committee Member Stratton recommended one be located at Main Street and the Boardwalk, and Committee Member Ford recommended another at Main Street and the pharmacy or at the Pavilion. Committee Member Dove felt simplicity was important for people who are not used to reading maps. Janis Dinwiddie requested a schematic of the gateway sign and specifications for banners. Deputy Director Wisneski agreed to provide those. In reply to Mr. Mosher's question, Deputy Director Wisneski stated the design of directional signage would not change from that which was already approved by the Committee. Mr. Mosher remarked that specialty poles would cost more than standard poles. MOTION: A motion was made by Committee Member Dove, seconded by Committee Member Ford, for staff to proceed with the modified sign program and determining locations. The motion carried by the following vote: AYES: Dixon, Ford, Dove, Stratton NOES: None ABSENT: Avery, Oakes, Wheeler ABSTAIN: None Deputy Director Wisneski advised that the walkabout identified immediate concerns of having a consistent trash can design, consistent color for pot planters, and installing bike racks. The overall streetscape program includes hardscape improvements, but the current item focuses on aesthetics. Staff does not recommend implementing or modifying the Streetscape Plan rather the Committee can select elements of it to implement. The Committee discussed the concrete trash receptacle design used throughout the City, eliminating plastic trash receptacles, the ease of cleaning concrete and metal trash receptacles, fiberglass lids on concrete cans looking shoddy, metal trash cans consistent with planters, and contacting Municipal Operations Department for advantages and disadvantages of concrete and metal trash receptacles. The Committee reached a consensus to implement the metal, economy version of trash can because it should be easier to clean and will last longer. With respect to bike racks, the Committee discussed the number of bikes that could be attached to the proposed custom designed rack; placing one proposed style and one existing style in the same area to determine usage; adding the logo graphic to 25 percent of bike racks and placing them in strategic locations; and the cost of bike racks with the logo of $1,800 versus $700 for no logo. 8 Balboa Village Advisory Committee April 19, 2017 Minutes Page 5 Committee Member Ford agreed to speak with Kelly Carlson regarding potential locations for bike racks, and Deputy Director Wisneski would review the Bike Master Plan for suggested locations and obtain a price for a bike rack without a logo. Deputy Director Wisneski suggested painting planters dark gray to match the bike racks and trash cans. Deputy Director Wisneski advised that the Streetscape Plan recommended some trees on Balboa Boulevard be replaced with palms. She had heard mixed comments about changing the palms on Main Street. She noted she would speak with the City's landscape manager about varieties from the Streetscape Plan that would be ideal. In addition, the ground cover needed refreshing. Chair Dixon liked the proposed up-lighting for the palm trees. Deputy Director Wisneski indicated staff would need to identify funds for lighting and then follow the City's process to determine locations and styles of lighting. Committee Member Stratton suggested staff develop a plan for extending electricity to lighting locations first. Committee Member Dove suggested staff review recent improvements at 15th Street to evaluate usage and wear. Deputy Director Wisneski reported $90,000 had been allocated in the budget for streetscape improvements, and staff would request additional funds through the budget. Director Brandt clarified that staff would compile a proposal based on the Committee's comments for trash receptacles, bike racks, and landscaping for City Council consideration. Staff would utilize the $90,000 in the current budget and request additional funds. Once the full amount is budgeted, staff would refine the details with the Committee. Because the Capital Improvement Program will be presented to the City Council in early May, staff will not have time to meet with the Committee for additional direction in advance. In response to Committee Member Stratton's concerns regarding property owners not improving their buildings through the Façade Program, Committee Member Ford suggested a deadline be placed on the Façade Improvement Program. Director Brandt stated that there is momentum building in Balboa Village that should lead property owners to invest in their properties. MOTION: A motion was made by Committee Member Stratton, seconded by Committee Member Ford, to direct staff to prepare an estimate for the proposed budget to reflect the streetscape improvements discussed. The motion carried by the following vote: AYES: Dixon, Ford, Dove, Stratton NOES: None ABSENT: Avery, Oakes, Wheeler ABSTAIN: None In reply to Mr. Dildine's concerns about the transfer of funds for the ferry dock archway sign, Deputy Director Wisneski stated she would look into the funding and provide information at a later time. 4. BALBOA PARKING MANAGEMENT FUNDS Recommended Action: Recommend Expenditure for FY 17/18 Parking Management Fund Note: This discussion was had during the previous item number 3. IV. PUBLIC COMMENT None. 9 Balboa Village Advisory Committee April 19, 2017 Minutes Page 6 V. ADJOURNMENT (Meeting End Time: 5:18 p.m. The meeting ended at 5:18 p.m. Next meeting Date: May 17, 2017, at 4:00 p.m. in the Little Balboa Room at Marina Park 10 BVAC Attachment 2 Façade Improvement Program Map 11 INTENTIONALLY BLANK PAGE12 Feet Imagery:2009-2013 photos provided by Eagle Imaging www.eagleaerial.com Every reasonable effort has been made to assure the accuracy of the data provided, however, The City of Newport Beach and its employees and agents disclaim any and all responsibility from or relating to any results obtained in its use. Disclaimer: 5/10/2017 0 400200Newport Beach GIS 2 Applic a n t s 4 Agree m e n t s 4 Agree m e n t s 2 Agree m e n t s 2 Agree m e n t s 2 Agree m e n t s Incomplete Application In Process Completed Project LEGEND 4 9 13 Balboa Village Commercial Facade Improvement Program as of May 10, 2017 05/17/2017 - BVAC Attachment 2 13 14 BVAC Attachment 3 Budget Recommendation 15 INTENTIONALLY BLANK PAGE16 BALBOA VILLAGE STREETSCAPE IMPROVEMENTS BVAC Request Using Balboa Village Parking Funds Trash Receptacles  Focus on Balboa, Main, Palm, Palm Lot, Bayfront.  Replace all Rubber Maid, Brown Roto Cans with Cement Kelp Cans  Estimated 100 trash cans to be replaced @ $1,000 each  Total Cost $100,000 Pots  Replace or paint dark grey  Balboa Blvd. 11 large pots @ $700 each and 28 medium @ $500 each  Main Street 35 Large @ $700 each and 38 Medium @ $500 each  46 Large pots and 66 medium pots  Total Cost $65,200 Landscaping - Balboa  13 Canopy Trees @ 900 each = $11,700  28 Palms @ 1,800 each = $50,400  Irrigation $3,000  Mulch - 600  Landscape Base - $6,000  Soil Prep – $1,000  Total Cost $72,700 Landscaping – Main  12 Canopy Trees @ 900 each = $10,800  12 Palms @ 1,800 each = $21,600  Irrigation $1,050  Mulch - $210  Landscape Base - $2,100  Soil Prep – $350  Total Cost $36,110 Bike Racks  10 custom racks @ 1,800 each  2 high capacity racks @ $500 Each  Total Cost $20,000 Soft Costs/Design  Construction Administration 5% = 14,701  Design Contingency 15% = 44,101  Total Cost $58,802 GRAND TOTAL  Total Cost of Improvements $352,812  FY 16/17 CIP Budget $88,260  REQUEST $264,552 17/18 CIP Budget 05/17/2017 - BVAC Attachment 3 17 INTENTIONALLY BLANK PAGE18 BVAC Attachment 4 Balboa Peninsula Trolley Marketing Program 19 INTENTIONALLY BLANK PAGE20 BALBOA PENINSULA TROLLEY BRAND STANDARDS & MARKETING COLLATERAL APRIL 18, 2017 05/17/2017 - BVAC Attachment 4 21 TABLE OF CONTENTS 1. BRAND STANDARDS Logo 5 Colors 8 Font 11 Graphic Elements 12 Maps 13 2. MARKETING COLLATERAL Collateral 16 Print: Ads, fliers, stickers 17 Web: Ad 25 Banner Program 26 PAGE 2BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 22 INSPIRATION // HISTORIC RED CAR Nostalgia inspires the graphics for the trolley brand. The new trolley that connect the length of the Balboa Peninsula. To support awareness and use of the system, the graphics that are clear and consistent. Warm colors and bold type are immediately recognizable and intended to stand out in a local palette dominated by cooler colors. PAGE 3BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 23 BRAND STANDARDS // LOGO & KIT OF PARTS PAGE 4BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 24 PRIMARY LOGO // FULL COLOR This logo was selected with input from the community and the Balboa Village Action Committee. It is inspired by the ideal of a beachside village and informed by the historic Red Car. The bold weight and slab serifs create a bold and highly legible mark that translates across a variety of applications without loosing brand recognition. The following pages outline a set of standards for using the logo in these applications. PAGE 5BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 25 x x x PRIMARY LOGO // REQUIRED CLEAR SPACE The minimum amount of clear space shown should always surround the primary trolley logo. The size of the clear space is relative to the mark itself. The measurement should be placed around all vertical and horizontal edges of the mark, as indicated. Based on the variety of applications, the spacing is relatively narrow. If possible, additional clear space is encouraged. PAGE 6BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 26 PRIMARY LOGO // COLOR VARIATIONS The variations shown here establish standards for single color, black/white (BW) and use of the color on a dark background. All color versions should follow the clear space standard established for the primary logo. PAGE 7BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 27 BURGUNDY GOLD ESPRESSO WHITE NANTUCKET RED CMYK 50.70.85.65 RGB 65.40.20 MP 00655 CMYK 0.0.0.0CMYK 5.20.90.0 RGB 240.200.50 MP 00052 CMYK 25.100.100.40 RBG 125.20.20 MP 03646 CMYK 10.85.95.0 RBG 225.95.60 MP 09230 COLOR PALETTE PAGE 8BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 28 CMYK 50.70.85.65 CMYK 5.20.90.0 CMYK 10.85.95.0 CMYK 25.100.100.40 50% 50% 5.20.90.0 0.0.0.0 25.100.100.40 10.85.95.0 PRIMARY LOGO // COLOR CALL-OUTS PAGE 9BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 29 SECONDARY LOGO // COLOR OPTIONS PAGE 10BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 30 PRIMARY TYPEFACE: P22 JOHNSTON UNDERGROUND, REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456790 PRIMARY TYPEFACE: P22 JOHNSTON UNDERGROUND, BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 SECONDARY TYPEFACE: CRAW MODERN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz NOVELTY TYPEFACE: TREND SLAB ONE & FOUR ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstu vwxyz FONTS JOHNSTON UNDERGROUND Designed commissioned in 1913 for use in the London Underground and rapidly used on all the enamel signs of the underground system. The font broke notably with popular early twentieth century sans serif faces, creating an iconic sensibility for the transit system. The font is named for its creator Edward Johnston. His student Eric Gill used this font as the basis for popular Gill Sans, released in 1928. CRAW MODERN Designed in 1958 by Freeman Craw. This font is notable for its extended proportions and extreme thicks and thins. The two elements combine to strength and fashion-forward details to creative a personality in tune with fun and leisure PAGE 11BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 31 CITY SEAL FULL COLOR CITY SEAL BW SHIP’S STEERING WHEEL HORIZONTAL APPLICATION STRIPE PATTERN PARKING ICON SHUTTLE ICON BIKE PATH LEFT ARROW RIGHT ARROW GRAPHIC ELEMENTS PAGE 12BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 32 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE & FUN ZONE YOU ARE HERE NEWPORT & SHORT MARINA PARK 15TH STREET 2 1 18 2 NEWPORT & 28TH3 NEWPORT & 23RD4 BALBOA & 15TH6 BALBOA & 8TH7 BALBOA & 19TH5 9 BALBOA & CORONADO 10 SUNSET LOT PARKING & TROLLEY PICK-UP 1 8 OCEANFRONT & PALM 11 OCEANFRONT & PALM 12 BALBOA & CORONADO 13 BALBOA & 8TH 14 BALBOA & 12TH 15 BALBOA & 16TH 16 BALBOA & 20TH 17 NEWPORT & 23RD NEWPORT & 28TH NEWPORT & FINLEY18 3 17 4 16 5 6 7 12 8 11 9 10 13 14 15 LARGE MAP: FULL COLOR WITH NUMBERED STOPS 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE & FUN ZONE YOU ARE HERE NEWPORT & SHORT MARINA PARK 15TH STREET 2 1 18 2 NEWPORT & 28TH3 NEWPORT & 23RD4 BALBOA & 15TH6 BALBOA & 8TH7 BALBOA & 19TH5 9 BALBOA & CORONADO 10 SUNSET LOT PARKING & TROLLEY PICK-UP 1 8 OCEANFRONT & PALM 11 OCEANFRONT & PALM 12 BALBOA & CORONADO 13 BALBOA & 8TH 14 BALBOA & 12TH 15 BALBOA & 16TH 16 BALBOA & 20TH 17 NEWPORT & 23RD NEWPORT & 28TH NEWPORT & FINLEY18 3 17 4 16 5 6 7 12 8 11 9 10 13 14 15 LARGE MAP: BW WITH NUMBERED STOPS MAP O1 PAGE 13BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 33 PRIMARY MAP: FULL COLOR WITH STOPS AS DOTS ONLY PRIMARY MAP: BW WITH STOPS AS DOTS ONLY MINI MAP: BW WITH STOPS AS DOTS ONLYMINI MAP: FULL COLOR WITH STOPS AS DOTS ONLY 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET PRIMARY MAP: FULL COLOR WITH STOPS AS DOTS ONLY PRIMARY MAP: BW WITH STOPS AS DOTS ONLY MINI MAP: BW WITH STOPS AS DOTS ONLYMINI MAP: FULL COLOR WITH STOPS AS DOTS ONLY 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET MAP O2 MAP O3 PAGE 14BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 34 MARKETING CAMPAIGN // MATERIALS PAGE 15BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 35 COLLATERAL AND MOBILE APP // balboatrolley.com JUNE 17-SEPT 04, 2017 This tote could be a free promotional or for-sale item on the trolley itself. If given away, priority should be given to trolley users who need a bag for last minute beach. Tote shown: 19w x 14h Canvas Tote Estimated cost two color print on one side only 50+ $5.00 each 100+ $4.00 each Based on the existing interface for the shuttle vendor, the standards manual recommends the following use of: 1. Logo 2. Color for pop-out menu PAGE 16BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 36 SHUTTLE DRIVERS // Custom embroidered baseball cap recommended for shuttle drivers. Design Option A Hat shown: Alleson Cotton Twill 6 Panel Design Option BPolo shirt for the shuttle drivers PAGE 17BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 37 NEWSPAPER ADS // 2 COLUMN SIZE NEWSPAPER 2 COLUMN AD NEWSPAPER 3 COLUMN AD Balboa Pier Newport Pier Fun Zone Marina Park 15th St Lido Marina Balboa Village 28th St Catalina Flyer Balboa Bike Trail TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS JUNE 17-SEPT 04, 2017 SATURDAYS & SUNDAYS & THE FOURTH OF JULY TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS THIS SUMMER SATURDAYS SUNDAYS & THE FOURTH OF JULY 5.25"4.915"3.220"7.00"1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET NEWSPAPER 2 COLUMN AD NEWSPAPER 3 COLUMN AD Balboa Pier Newport Pier Fun Zone Marina Park 15th St Lido Marina Balboa Village 28th St Catalina Flyer Balboa Bike Trail TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS JUNE 17-SEPT 04, 2017 SATURDAYS & SUNDAYS & THE FOURTH OF JULY Balboa Pier Newport Pier Fun Zone Marina Park 15th Street Lido Marina Balboa Village 28th Street Catalina Flyer Balboa Bike Trail TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS THIS SUMMER SATURDAYS SUNDAYS & THE FOURTH OF JULY JUNE 17-SEPT 04, 2017 5.25"4.915"3.220"7.00"1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET Full color version BW Version Print display ad, designed for use in local newspapers. In particular the Saturday section of the Los Angeles Time seems particularly well suited target publication. Suggested Dates: June 17, 2017 June 24, 2017 LAT Saturday Section: Estimated costs for two runs, full color: $600 PAGE 18BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 38 NEWSPAPER ADS // 2 COLUMN SIZENEWSPAPER 2 COLUMN AD NEWSPAPER 3 COLUMN AD Balboa Pier Newport Pier Fun Zone Marina Park 15th St Lido Marina Balboa Village 28th St Catalina Flyer Balboa Bike Trail TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS JUNE 17-SEPT 04, 2017 SATURDAYS & SUNDAYS & THE FOURTH OF JULY TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS THIS SUMMER SATURDAYS SUNDAYS & THE FOURTH OF JULY 5.25"4.915"3.220"7.00"1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET NEWSPAPER 2 COLUMN AD NEWSPAPER 3 COLUMN AD Balboa Pier Newport Pier Fun Zone Marina Park 15th St Lido Marina Balboa Village 28th St Catalina Flyer Balboa Bike Trail TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS JUNE 17-SEPT 04, 2017 SATURDAYS & SUNDAYS & THE FOURTH OF JULY Balboa Pier Newport Pier Fun Zone Marina Park 15th Street Lido Marina Balboa Village 28th Street Catalina Flyer Balboa Bike Trail TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS THIS SUMMER SATURDAYS SUNDAYS & THE FOURTH OF JULY JUNE 17-SEPT 04, 2017 5.25"4.915"3.220"7.00"1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET Full color version BW Version Print display ad, designed for use in local newspapers. In particular the Saturday section of the Los Angeles Time seems particularly well suited target publication. Also consider: Daily Pilot, OC Register Suggested Dates: June 17, 2017 June 24, 2017 LAT Saturday Section: Estimated costs for two runs, full color: $675 Daily Pilot: Estimated costs for two runs, full color: $350 PAGE 19BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 39 FLIERS // TABLOID SIZE NEWSPAPER 2 COLUMN AD 7:30AM TO 9:30PM TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS JUNE 17-SEPT 04, 2017 SATURDAYS & SUNDAYS & THE FOURTH OF JULY Balboa Pier Newport Pier Fun Zone Lido Marina Balboa Village 15th Street Marina Park 28th Street Catalina Flyer 7:30AM TO 9:30PM TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS JUNE 17-SEPT 04, 2017 SATURDAYS & SUNDAYS & THE FOURTH OF JULY Balboa Pier Newport Pier Fun Zone Lido Marina Balboa Village 15th St Marina Park 28th St Catalina Flyer TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS THIS SUMMER SATURDAYS SUNDAYS & THE FOURTH OF JULY 3.220"7.00"11"8.5"11.0"17.0"1 NEWPORTPIER BALBOAPIER THE WEDGE LIDO MARINA BALBOA VILLAGECATALINA FLYER& FUN ZONE MARINA PARK 15THSTREET 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET 7:30AM TO 9:30PM TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS JUNE 17-SEPT 04, 2017 SATURDAYS & SUNDAYS & THE FOURTH OF JULY Balboa Pier Newport Pier Fun Zone Lido Marina Balboa Village 15th Street Marina Park 28th Street Catalina Flyer As needed, the layout on the right allows for additional local promotion of the trolley. Suggested distribution: Marina Park Peninsula restaurants and retailers Main, Mariners and Balboas branches of the Library Churches on the peninsula Hotels on the peninsula Tabloid sized poster with white background Tabloid sized poster with burgundy background PAGE 20BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 40 FLIERS // LETTER SIZE NEWSPAPER 2 COLUMN AD 7:30AM TO 9:30PM TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS JUNE 17-SEPT 04, 2017 SATURDAYS & SUNDAYS & THE FOURTH OF JULY Balboa Pier Newport Pier Fun Zone Lido Marina Balboa Village 15th Street Marina Park 28th Street Catalina Flyer 7:30AM TO 9:30PM TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS JUNE 17-SEPT 04, 2017 SATURDAYS & SUNDAYS & THE FOURTH OF JULY Balboa Pier Newport Pier Fun Zone Lido Marina Balboa Village 15th St Marina Park 28th St Catalina Flyer TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS THIS SUMMER SATURDAYS SUNDAYS & THE FOURTH OF JULY 3.220"7.00"11"8.5"11.0"17.0"1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET As needed, the layout on the right allows for additional local promotion of the trolley. Suggested distribution: Marina Park Peninsula restaurants and retailers Main, Mariners and Balboas branches of the Library Churches on the peninsula Hotels on the peninsula PAGE 21BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 41 RACK CARD // 4”X9” TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS JUNE 17-SEPT 04, 2017 SATURDAYS & SUNDAYS & THE FOURTH OF JULY 7:30 AM T O 9 : 3 0 P M 1 NEWPORT PIER BALBOA PIER THE WEDGE LIDO MARINA BALBOA VILLAGE CATALINA FLYER & FUN ZONE MARINA PARK 15TH STREET Balboa Pier Newport Pier Fun Zone Lido Marina Balboa Village 15th Street Marina Park 28th Street Catalina Flyer 4"9"PAGE 22BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 42 POSTCARD // 4”X6” FRONT 2-COLOR4"6" BACK BW Balboa Pier Newport Pier Fun Zone Marina Park 15th St Lido Marina Balboa Village 28th St Catalina Flyer Balboa Bike Trail TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS JUNE 17-SEPT 04, 2017 SATURDAYS & SUNDAYS & THE FOURTH OF JULY4"6" PAGE 23BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 43 STICKERS // 2”X6” SATURDAYS & SUNDAYS & THE FOURTH OF JULY 6"2"2"7.00"To connect with younger users, the sticker design at right uses the logo font to create a branded message to promote ridership. Suggested Distribution: Camp Newport Junior Life Guards Peninsula Surf & Skate Shops LAT Saturday Section: Estimated costs for white vinyl sticker, high gloss, four color process with 4-color printing, cut-to-size from print runner.com: $150 PAGE 24BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 44 WEB AD // Balboa Pier Newport Pier Fun Zone Marina Park 15th St Lido Marina Balboa Village 28th St Catalina Flyer Balboa Bike Trail TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS JUNE 17-SEPT 04, 2017 SATURDAYS & SUNDAYS & THE FOURTH OF JULY300 px250 px 468 X 60. FULL BANNER. 20 KB. 30 KB. 728 X 90. LEADERBOARD. 25 KB. 35 KB. 336 X 280. SQUARE. 25 KB. 35 KB. 300 X 250. SQUARE. 25 KB. 35 KB. 250 X 250. SQUARE. 25 KB. 35 KB. 160 X 600. SKYSCRAPER. 20 KB. 30 KB. 120 X 600. SKYSCRAPER. 20 KB. 30 KB. 120 X 240. SMALL SKYSCRAPER. 20 KB. 30 KB. PAGE 25BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 45 FRONT VIEW BACK VIEW FRONT VIEW AFF TBD 30"96"SATURDAYS & SUNDAYSJUNE 17 TO SEPT 04, 2017SATURDAYS & SUNDAYS9"4"10"1'-3"Digitally printed full-color vinyl banner, two sided, on 13oz industrial grade vinyl with bracket based on wind load requirements LAYOUT ONE: FOR USE ON AND OFF THE PENINSULA C1: Banner, Layout One PAGE 26BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 46 FRONT VIEW BACK VIEW FRONT VIEW AFF TBD 30"96"SATURDAYS & SUNDAYS & JULY FOURTHTHIS SUMMER: JUNE 17 THRU SEPT 04THIS SUMMER: JUNE 17 THRU SEPT 048 1/2"4"2 1/2"15"LAYOUT TWO: FOR USE ON AND OFF THE PENINSULA C1: Banner, Layout Two PAGE 27BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 47 FRONT VIEW BACK VIEW FRONT VIEW AFF TBD 30"96"BALBOA VILLAGE BALBOA PIER 28TH STREET CATALINA FLYER FUN ZONE NEWPORT PIER LIDO MARINA 15TH STREET MARINA PARK SATURDAYS & SUNDAYS JUNE 17 TO SEPT 04 SATURDAYS & SUNDAYS JUNE 17 TO SEPT 04 BALBOA VILLAGE BALBOA PIER 28TH STREET CATALINA FLYER FUN ZONE NEWPORT PIER LIDO MARINA 15TH STREET MARINA PARK SATURDAYS & SUNDAYS JUNE 17 TO SEPT 04 SATURDAYS & SUNDAYS JUNE 17 TO SEPT 04 BALBOA VILLAGE BALBOA PIER 28TH STREET CATALINA FLYER FUN ZONE NEWPORT PIER LIDO MARINA 15TH STREET MARINA PARK SATURDAYS & SUNDAYS JUNE 17 TO SEPT 04 SATURDAYS & SUNDAYS JUNE 17 TO SEPT 04 2 1/4"1 1/4"9 3/4"2"LAYOUT THREE: FOR USE ON THE PENINSULA ONLY C1: Banner, Layout Three PAGE 28BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL APRIL 18, 2017 48 1 From:Jim Stratton <jaimest@me.com> Sent:Friday, May 12, 2017 5:07 PM To:Biddle, Jennifer Subject:Re: Balboa Village Advisory Committee Meeting 05/17/2017 Follow Up Flag:Follow up Flag Status:Flagged Although I will not be at the committee meeting, I wanted to voice some comments. 1. I find the cost for trash containers exorbitant. Any other acceptable alternatives? 2. I encourage the committee to approve all recommended bike racks. Thanks, Jim Stratton Sent from my iPhone On May 11, 2017, at 1:48 PM, Biddle, Jennifer <JBiddle@newportbeachca.gov> wrote: <image002.gif> Good afternoon, The agenda packet for the upcoming BVAC meeting is posted online and available at the link below. Printed copies of the agenda will be provided at the meeting. Please contact Benjamin Zdeba, bzdeba@newportbeachca.gov, with any questions or concerns you may have. The meeting will be held in the Little Balboa Island Room on the 2nd floor. BVAC Agenda Packet: Click here to view packet BVAC Information page: http://newportbeachca.gov/index.aspx?page=2197 ***Please note, if you do not have a master parking permit, key in 170518 at the parking kiosk in order to validate your parking. Instructions are attached. Thank you, JENNIFER BIDDLE Administrative Support Specialist to the Community Development Director City of Newport Beach 100 Civic Center Drive, Bay 1B, Newport Beach CA 92660 949-644-3232 | jbiddle@newportbeachca.gov | www.newportbeachca.gov <Pay Station Coupon Code.pdf> BVAC - May 17, 2017 Item No. 3b: Additional Materials Received 1 From:Jim Stratton <jaimest@me.com> Sent:Friday, May 12, 2017 5:07 PM To:Biddle, Jennifer Subject:Re: Balboa Village Advisory Committee Meeting 05/17/2017 Follow Up Flag:Follow up Flag Status:Flagged Although I will not be at the committee meeting, I wanted to voice some comments. 1. I find the cost for trash containers exorbitant. Any other acceptable alternatives? 2. I encourage the committee to approve all recommended bike racks. Thanks, Jim Stratton Sent from my iPhone On May 11, 2017, at 1:48 PM, Biddle, Jennifer <JBiddle@newportbeachca.gov> wrote: <image002.gif> Good afternoon, The agenda packet for the upcoming BVAC meeting is posted online and available at the link below. Printed copies of the agenda will be provided at the meeting. Please contact Benjamin Zdeba, bzdeba@newportbeachca.gov, with any questions or concerns you may have. The meeting will be held in the Little Balboa Island Room on the 2nd floor. BVAC Agenda Packet: Click here to view packet BVAC Information page: http://newportbeachca.gov/index.aspx?page=2197 ***Please note, if you do not have a master parking permit, key in 170518 at the parking kiosk in order to validate your parking. Instructions are attached. Thank you, JENNIFER BIDDLE Administrative Support Specialist to the Community Development Director City of Newport Beach 100 Civic Center Drive, Bay 1B, Newport Beach CA 92660 949-644-3232 | jbiddle@newportbeachca.gov | www.newportbeachca.gov <Pay Station Coupon Code.pdf> BVAC - May 17, 2017 Item No. 3b: Additional Materials Received