HomeMy WebLinkAbout2017-05-17 Agenda PacketCITY OF NEWPORT BEACH
BALBOA VILLAGE ADVISORY COMMITTEE AGENDA
Marina Park, Little Balboa Island Room (2nd Floor)
1600 West Balboa Boulevard
Wednesday, May 17, 2017, 4:00 p.m. to 5:30 p.m.
AN AGENDA FOR THIS MEETING HAS BEEN POSTED AT LEAST 72 HOURS IN ADVANCE OF THE MEETING AND THE PUBLIC IS ALLOWED TO COMMENT
ON AGENDA ITEMS.
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OF NEWPORT BEACH WILL ATTEMPT TO ACCOMMODATE YOU IN EVERY REASONABLE MANNER. PLEASE CONTACT LEILANI BROWN, CITY CLERK,
AT LEAST 72 HOURS PRIOR TO THE MEETING TO INFORM US OF YOUR PARTICULAR NEEDS AND TO DETERMINE IF ACCOMMODATION IS FEASIBLE
(949-644-3005 OR CITYCLERK@NEWPORTBEACHCA.GOV).
Committee Members:
Diane Dixon, Council Member (Chair)
Brad Avery, Council Member
Gloria Oakes, Balboa Peninsula Point Association
Marcel Ford, Balboa Village Merchants Association
Grace Dove, Central Newport Beach Community Association
Mike Wheeler, OceanQuest Representative
Jim Stratton, At-Large Representative
Staff Members:
Kimberly Brandt, Community Development Director
Brenda Wisneski, Deputy Community Development Director
Tony Brine, City Traffic Engineer
Benjamin Zdeba, Associate Planner
I. CALL MEETING TO ORDER
II. PUBLIC COMMENT ON NON-AGENDIZED ITEMS (comments limited to 3 minutes)
III. ITEMS FOR REVIEW
1. MINUTES OF APRIL 19, 2017 (ATTACHMENT 1)
Recommended Action: Approve April 19, 2017 Minutes
2. FAÇADE IMPROVEMENT PROGRAM UPDATE (ATTACHMENT 2)
Recommended Action: No action required
3. STREETSCAPE OVERVIEW
a. Recommended Concepts
b. Budget Recommendation (Attachment 3)
Recommended Action: Review and Confirm Concepts
4. PENINSULA TROLLEY MARKETING PROGRAM (ATTACHMENT 4)
Recommended Action: Review and Provide Direction as needed
IV. PUBLIC COMMENT
V. ADJOURNMENT (Meeting End Time: 5:30 p.m.)
Next Meeting Date: June 21, 2017, at 4 p.m. in the Bay Island Room at Marina Park
Please refer to http://www.newportbeachca.gov/bvac for additional information regarding the Balboa Village
Advisory Committee.
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BVAC Attachment 1
Draft Minutes of April 19, 2017
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CITY OF NEWPORT BEACH
BALBOA VILLAGE ADVISORY COMMITTEE MINUTES
Location: Marina Park, Bay Island Room
1600 West Balboa Boulevard, Newport Beach
Wednesday, April 19, 2017 – 4:00 p.m.
I. CALL MEETING TO ORDER
Chair Dixon called the meeting to order at 4:01 pm.
The following persons were in attendance:
Balboa Village Advisory Committee Members:
Diane Dixon, Council Member (Chair)
Marcel Ford, Balboa Village Merchants Association
Grace Dove, Central Newport Beach Community Association
Jim Stratton, At-Large Representative
Staff Members:
Kimberly Brandt, Community Development Director
Brenda Wisneski, Deputy Community Development Director
Benjamin Zdeba, Associate Planner
II. PUBLIC COMMENT ON NON-AGENDIZED ITEMS
W. R. Dildine inquired whether the Committee should discuss converting existing land uses to commercial
uses in the upcoming General Plan update.
Director Brandt stated the General Plan update would provide a format for reviewing the appropriateness
of land use designations, and is expected to begin late fall of 2017.
III. ITEMS FOR REVIEW
1. MINUTES OF MARCH 15, 2017
Recommended Action: Approve March 15, 2017 Minutes
MOTION: A motion was made by Committee Member Ford, seconded by Committee Member Stratton, to
approve the minutes of the March 15, 2017 meeting as presented.
The motion carried by the following vote:
AYES: Dixon, Ford, Dove, Stratton
NOES: None
ABSENT: Avery, Oakes, Wheeler
ABSTAIN: None
2. UPDATES
a. Balboa Peninsula Trolley
b. Facade Improvement Program
c. Walk-About Outcomes
Recommended Action: No action required
05/17/2017 - BVAC Attachment 1
5
Balboa Village Advisory Committee
April 19, 2017 Minutes
Page 2
Chair Dixon thanked the public for speaking in support of the trolley pilot program at the recent City Council
meeting. She noted the current estimated ridership is projected at about 437 people per day, but added
that is a conservative projection.
Deputy Director Wisneski agreed to bring a Visit Newport Beach representative to discuss marketing for
the trolley to a future meeting. Current marketing plans include a video, outreach to hotels and businesses,
and concerted marketing materials. Trolley service would begin June 17. She added that Katy of Visit
Newport Beach contributed several ideas for kick-off events. The cost per rider is estimated to be $7.28.
The estimated ridership of 437 was based upon the minimum amount of riders needed to fulfill grant
requirements. Based upon experiences in Dana Point and the captive audience in Balboa Village, ridership
would likely be much higher. The City has been authorized use of a little over 40 parking spaces in Hoag's
lower lot. If the City can demonstrate trolley parking does not impact Hoag patients and employees or
surrounding residents, then the City could approach acquiring additional parking spaces if needed. The
agreement with Hoag as currently written does not provide for use of additional spaces; however, there are
additional parking spaces available that could be used in the future.
Chair Dixon suggested staff find alternative parking as a backup plan. Deputy Director Wisneski noted the
feasibility study reviewed a few other potential parking areas.
Committee Member Ford felt local residents and renters would provide 500 riders by lunchtime.
Deputy Director Wisneski added that trolley flyers could be placed in vacation rentals to spread the word.
Committee Member Stratton recalled Committee Member Dove's suggestion to modify the trolley route
halfway through the day if no riders are boarding or offloading at Hoag. He emphasized notifying the trolley
operator of the City's interest in doing that if needed. Deputy Director Wisneski reported staff would be
analyzing ridership data to modify routes if necessary, but service would have to meet the advertised
schedule. Chair Dixon emphasized the importance of staff monitoring demand and ridership.
Committee Member Ford questioned whether trolleys could skip the stop at the parking lot if no one onboard
wanted to exit the trolley at the parking lot. Deputy Director Wisneski remarked that a potential passenger
could be waiting for the trolley in the parking lot waiting for the trolley to pick up.
Deputy Director Wisneski noted the mobile application for the trolley would include a hotline for real-time
communication. Committee Member Dove suggested a passenger waiting at the parking lot could call the
hotline to request service.
Howard Hall asserted the trolley service should be advertised so that the public was aware of the schedule
and designated stops. Deputy Director Wisneski felt the key to success is advertising and marketing. Each
of the 20 trolley stops will provide a map of stops. The mobile application will also show the real-time
location of trolleys.
Chair Dixon suggested placing flyers and brochures at libraries and fire stations.
Jim Mosher noted the parking area was at the back of the Hoag lower lot and inquired about access. Deputy
Director Wisneski advised that cars would turn onto Hoag Street to reach the parking area. Directional
signage would be located along the street. Mr. Mosher expressed the concern that the parking area will
not as visible as it appears to be in aerial photographs. Director Brandt added that parking for Hoag is
generally not visible from Coast Highway. The key will be making the turn off Coast Highway and then
seeing the directional signage.
Deputy Director Wisneski remarked that learning whether the bulk of ridership will originate at the Hoag
parking lot or other stops will ultimately determine the importance of the Hoag lot.
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Balboa Village Advisory Committee
April 19, 2017 Minutes
Page 3
In response to Mr. Dildine's question, Chair Dixon indicated they could consider a trolley route to Balboa
Pier to pick up riders of the Orange County Transportation Authority (OCTA) Route 47A bus.
Associate Planner Zdeba provided an update on the Façade Improvement Program. Currently, 23
agreements have been signed, and 11 intent forms have been submitted but are lacking substantiating
documents. At the next meeting, he will provide a list of completed projects. He estimated about eight or
ten projects have been completed. Committee Member Ford noted an upcoming project for 611, 613, and
615 East Balboa, which includes extending the brick façade to the corner. The owner of the French
restaurant had completed painting the building. Associate Planner Zdeba stated that Natural Nails by Dais y
had submitted an application to replace its awning. If a tenant submits an application for the Façade
Program, the building owner cannot also take advantage of those funds. Committee Member Ford stated
Patty Macs needs a new sign, but is delaying.
In reply to Mr. Dildine's inquiry, Deputy Director Wisneski reported Balboa Bikes had submitted building
permit plans for tenant improvements to remedy the fire damage. She stated that the business owner had
purchased improvement materials and spent money on designing the remodel plans prior to the fire
occurring. She added that as of today, the business owner had returned $2,700 of the $10,000 grant.
In response to Mr. Mosher's question, Associate Planner Zdeba explained the numbers in the data indicates
the number of tenants for a property. The "4" for the drug store building indicates four tenants with a
separate agreement for each tenant.
Chair Dixon appreciated City staff attending the walkabout in March.
Associate Planner Zdeba reported 30 items were identified during the walkabout, 12 of which have already
been completed. The appropriate staff person for each item is listed and could be contacted with questions.
Deputy Director Wisneski advised that a quarterly update would be provided to the Committee.
In response to Mr. Mosher's question, Deputy Director Wisneski stated public notice of the walkabout was
not needed as there was not a quorum of Committee Members. Mr. Mosher suggested future walkabouts
be included in the City's website calendar.
Committee Member Stratton noted the Harborside Pavilion had been repainted. It still does not look good
as it is brighter with black scuffs on it. He suggested the Committee discuss it again in the next quarter. He
added the power washing schedule should be weekly year-round and should not be seasonal.
In reply to Chair Dixon's question, Associate Planner Zdeba advised that fencing the area next to the
Harborside Restaurant was not conducive to the restaurant's operations. Committee Member Stratton
suggested screening the area from the boardwalk such that no gate is necessary.
Mr. Dildine reported the lithocrete sidewalks on Balboa Boulevard between A Street and Main Street and
from Palm Street to Adams Street are not being washed.
In response to Chair Dixon's question, Committee Member Ford advised that the owner of Maverick's had
hired a commercial broker to market the property at an attractive price.
Deputy Director Wisneski reported Municipal Operations Department is working to replace equipment to
combat the sulfuric odor emanating from the bay. Future odors should be reported to the Municipal
Operations Department.
3. BALBOA PARKING FUND RECOMMENDATIONS
a. Wayfinding Sign Program
b. Streetscape Improvements
Recommended Action: Review and Confirm Funding Recommendations
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Balboa Village Advisory Committee
April 19, 2017 Minutes
Page 4
Deputy Director Wisneski advised that Associate Planner Zdeba and she met with the public for comments
on wayfinding signage. The plan had always been to remove the blue circular wayfinding signs entirely
and install signage unique to Balboa Village. The original cost estimate has been reduced from $370,000
to approximately $240,000 by removing the gateway sign, reducing the number of directional signs, and
simplifying kiosk design. The next step will be working with a consultant to simplify the kiosk design.
Director Brandt suggested retaining the budget of $370,000, reducing the scope of work for the project in
order to determine the actual cost, and then reallocating the difference to another project.
In response to Committee Member Stratton's inquiries, Deputy Director Wisneski indicated the original plan
included four kiosks. The group had discussed placing a kiosk at each of the four corners of Balboa Village.
Committee Member Stratton recommended one be located at Main Street and the Boardwalk, and
Committee Member Ford recommended another at Main Street and the pharmacy or at the Pavilion.
Committee Member Dove felt simplicity was important for people who are not used to reading maps.
Janis Dinwiddie requested a schematic of the gateway sign and specifications for banners. Deputy Director
Wisneski agreed to provide those.
In reply to Mr. Mosher's question, Deputy Director Wisneski stated the design of directional signage would
not change from that which was already approved by the Committee. Mr. Mosher remarked that specialty
poles would cost more than standard poles.
MOTION: A motion was made by Committee Member Dove, seconded by Committee Member Ford, for
staff to proceed with the modified sign program and determining locations.
The motion carried by the following vote:
AYES: Dixon, Ford, Dove, Stratton
NOES: None
ABSENT: Avery, Oakes, Wheeler
ABSTAIN: None
Deputy Director Wisneski advised that the walkabout identified immediate concerns of having a consistent
trash can design, consistent color for pot planters, and installing bike racks. The overall streetscape
program includes hardscape improvements, but the current item focuses on aesthetics. Staff does not
recommend implementing or modifying the Streetscape Plan rather the Committee can select elements of
it to implement.
The Committee discussed the concrete trash receptacle design used throughout the City, eliminating plastic
trash receptacles, the ease of cleaning concrete and metal trash receptacles, fiberglass lids on concrete
cans looking shoddy, metal trash cans consistent with planters, and contacting Municipal Operations
Department for advantages and disadvantages of concrete and metal trash receptacles.
The Committee reached a consensus to implement the metal, economy version of trash can because it
should be easier to clean and will last longer.
With respect to bike racks, the Committee discussed the number of bikes that could be attached to the
proposed custom designed rack; placing one proposed style and one existing style in the same area to
determine usage; adding the logo graphic to 25 percent of bike racks and placing them in strategic locations;
and the cost of bike racks with the logo of $1,800 versus $700 for no logo.
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Balboa Village Advisory Committee
April 19, 2017 Minutes
Page 5
Committee Member Ford agreed to speak with Kelly Carlson regarding potential locations for bike racks,
and Deputy Director Wisneski would review the Bike Master Plan for suggested locations and obtain a price
for a bike rack without a logo.
Deputy Director Wisneski suggested painting planters dark gray to match the bike racks and trash cans.
Deputy Director Wisneski advised that the Streetscape Plan recommended some trees on Balboa
Boulevard be replaced with palms. She had heard mixed comments about changing the palms on Main
Street. She noted she would speak with the City's landscape manager about varieties from the Streetscape
Plan that would be ideal. In addition, the ground cover needed refreshing.
Chair Dixon liked the proposed up-lighting for the palm trees. Deputy Director Wisneski indicated staff
would need to identify funds for lighting and then follow the City's process to determine locations and styles
of lighting. Committee Member Stratton suggested staff develop a plan for extending electricity to lighting
locations first.
Committee Member Dove suggested staff review recent improvements at 15th Street to evaluate usage
and wear.
Deputy Director Wisneski reported $90,000 had been allocated in the budget for streetscape improvements,
and staff would request additional funds through the budget.
Director Brandt clarified that staff would compile a proposal based on the Committee's comments for trash
receptacles, bike racks, and landscaping for City Council consideration. Staff would utilize the $90,000 in
the current budget and request additional funds. Once the full amount is budgeted, staff would refine the
details with the Committee. Because the Capital Improvement Program will be presented to the City Council
in early May, staff will not have time to meet with the Committee for additional direction in advance.
In response to Committee Member Stratton's concerns regarding property owners not improving their
buildings through the Façade Program, Committee Member Ford suggested a deadline be placed on the
Façade Improvement Program. Director Brandt stated that there is momentum building in Balboa Village
that should lead property owners to invest in their properties.
MOTION: A motion was made by Committee Member Stratton, seconded by Committee Member Ford, to
direct staff to prepare an estimate for the proposed budget to reflect the streetscape improvements
discussed.
The motion carried by the following vote:
AYES: Dixon, Ford, Dove, Stratton
NOES: None
ABSENT: Avery, Oakes, Wheeler
ABSTAIN: None
In reply to Mr. Dildine's concerns about the transfer of funds for the ferry dock archway sign, Deputy Director
Wisneski stated she would look into the funding and provide information at a later time.
4. BALBOA PARKING MANAGEMENT FUNDS
Recommended Action: Recommend Expenditure for FY 17/18 Parking Management Fund
Note: This discussion was had during the previous item number 3.
IV. PUBLIC COMMENT
None.
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Balboa Village Advisory Committee
April 19, 2017 Minutes
Page 6
V. ADJOURNMENT (Meeting End Time: 5:18 p.m.
The meeting ended at 5:18 p.m.
Next meeting Date: May 17, 2017, at 4:00 p.m. in the Little Balboa Room at Marina Park
10
BVAC Attachment 2
Façade Improvement Program Map
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Feet Imagery:2009-2013 photos provided by Eagle Imaging www.eagleaerial.com
Every reasonable effort has been made to assure the accuracy of the data
provided, however, The City of Newport Beach and its employees and
agents disclaim any and all responsibility from or relating to any results
obtained in its use.
Disclaimer:
5/10/2017
0 400200Newport
Beach
GIS
2 Applic
a
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t
s
4 Agree
m
e
n
t
s
4 Agree
m
e
n
t
s
2 Agree
m
e
n
t
s
2 Agree
m
e
n
t
s
2 Agree
m
e
n
t
s
Incomplete Application
In Process
Completed Project
LEGEND
4
9
13
Balboa Village Commercial Facade Improvement Program as of May 10, 2017
05/17/2017 - BVAC Attachment 2
13
14
BVAC Attachment 3
Budget Recommendation
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INTENTIONALLY BLANK PAGE16
BALBOA VILLAGE STREETSCAPE IMPROVEMENTS
BVAC Request Using Balboa Village Parking Funds
Trash Receptacles
Focus on Balboa, Main, Palm, Palm Lot, Bayfront.
Replace all Rubber Maid, Brown Roto Cans with Cement Kelp Cans
Estimated 100 trash cans to be replaced @ $1,000 each
Total Cost $100,000
Pots
Replace or paint dark grey
Balboa Blvd. 11 large pots @ $700 each and 28 medium @ $500 each
Main Street 35 Large @ $700 each and 38 Medium @ $500 each
46 Large pots and 66 medium pots
Total Cost $65,200
Landscaping - Balboa
13 Canopy Trees @ 900 each = $11,700
28 Palms @ 1,800 each = $50,400
Irrigation $3,000
Mulch - 600
Landscape Base - $6,000
Soil Prep – $1,000
Total Cost $72,700
Landscaping – Main
12 Canopy Trees @ 900 each = $10,800
12 Palms @ 1,800 each = $21,600
Irrigation $1,050
Mulch - $210
Landscape Base - $2,100
Soil Prep – $350
Total Cost $36,110
Bike Racks
10 custom racks @ 1,800 each
2 high capacity racks @ $500 Each
Total Cost $20,000
Soft Costs/Design
Construction Administration 5% = 14,701
Design Contingency 15% = 44,101
Total Cost $58,802
GRAND TOTAL
Total Cost of Improvements $352,812
FY 16/17 CIP Budget $88,260
REQUEST $264,552 17/18 CIP Budget
05/17/2017 - BVAC Attachment 3
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BVAC Attachment 4
Balboa Peninsula Trolley Marketing Program
19
INTENTIONALLY BLANK PAGE20
BALBOA PENINSULA TROLLEY
BRAND STANDARDS
& MARKETING COLLATERAL
APRIL 18, 2017
05/17/2017 - BVAC Attachment 4
21
TABLE OF CONTENTS
1. BRAND STANDARDS
Logo 5
Colors 8
Font 11
Graphic Elements 12
Maps 13
2. MARKETING COLLATERAL
Collateral 16
Print: Ads, fliers, stickers 17
Web: Ad 25
Banner Program 26
PAGE 2BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 22
INSPIRATION // HISTORIC RED CAR
Nostalgia inspires the graphics for the trolley brand.
The new trolley that connect the length of the Balboa
Peninsula. To support awareness and use of the system,
the graphics that are clear and consistent.
Warm colors and bold type are immediately
recognizable and intended to stand out in a local
palette dominated by cooler colors.
PAGE 3BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 23
BRAND STANDARDS // LOGO & KIT OF PARTS
PAGE 4BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 24
PRIMARY LOGO // FULL COLOR
This logo was selected with input from the community and the Balboa Village
Action Committee.
It is inspired by the ideal of a beachside village and informed by the historic
Red Car. The bold weight and slab serifs create a bold and highly legible
mark that translates across a variety of applications without loosing brand
recognition. The following pages outline a set of standards for using the logo in
these applications.
PAGE 5BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 25
x
x
x
PRIMARY LOGO // REQUIRED CLEAR SPACE
The minimum amount of clear space shown should always surround the primary
trolley logo. The size of the clear space is relative to the mark itself. The
measurement should be placed around all vertical and horizontal edges of the
mark, as indicated.
Based on the variety of applications, the spacing is relatively narrow. If possible,
additional clear space is encouraged.
PAGE 6BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 26
PRIMARY LOGO // COLOR VARIATIONS
The variations shown here establish standards for single color, black/white
(BW) and use of the color on a dark background.
All color versions should follow the clear space standard established for the
primary logo.
PAGE 7BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 27
BURGUNDY GOLD ESPRESSO WHITE NANTUCKET RED
CMYK 50.70.85.65
RGB 65.40.20
MP 00655
CMYK 0.0.0.0CMYK 5.20.90.0
RGB 240.200.50
MP 00052
CMYK 25.100.100.40
RBG 125.20.20
MP 03646
CMYK 10.85.95.0
RBG 225.95.60
MP 09230
COLOR PALETTE
PAGE 8BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 28
CMYK 50.70.85.65
CMYK 5.20.90.0
CMYK 10.85.95.0
CMYK
25.100.100.40
50%
50%
5.20.90.0
0.0.0.0
25.100.100.40
10.85.95.0
PRIMARY LOGO // COLOR CALL-OUTS
PAGE 9BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 29
SECONDARY LOGO // COLOR OPTIONS
PAGE 10BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 30
PRIMARY TYPEFACE: P22 JOHNSTON UNDERGROUND, REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456790
PRIMARY TYPEFACE: P22 JOHNSTON UNDERGROUND, BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789
SECONDARY TYPEFACE: CRAW MODERN
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
NOVELTY TYPEFACE: TREND SLAB ONE & FOUR
ABCDEFGHIJKLMNOPQRST
UVWXYZ
abcdefghijklmnopqrstu
vwxyz
FONTS
JOHNSTON UNDERGROUND
Designed commissioned in
1913 for use in the London
Underground and rapidly used
on all the enamel signs of the
underground system.
The font broke notably with
popular early twentieth century
sans serif faces, creating an
iconic sensibility for the transit
system.
The font is named for its creator
Edward Johnston. His student
Eric Gill used this font as the
basis for popular Gill Sans,
released in 1928.
CRAW MODERN
Designed in 1958 by Freeman
Craw.
This font is notable for its
extended proportions and
extreme thicks and thins. The
two elements combine to
strength and fashion-forward
details to creative a personality
in tune with fun and leisure
PAGE 11BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 31
CITY SEAL
FULL COLOR
CITY SEAL
BW
SHIP’S STEERING WHEEL
HORIZONTAL APPLICATION
STRIPE PATTERN
PARKING ICON
SHUTTLE ICON
BIKE PATH
LEFT ARROW RIGHT ARROW
GRAPHIC ELEMENTS
PAGE 12BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 32
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO
MARINA
BALBOA VILLAGE
& FUN ZONE
YOU ARE HERE
NEWPORT & SHORT
MARINA PARK
15TH
STREET
2
1
18
2
NEWPORT & 28TH3
NEWPORT & 23RD4
BALBOA & 15TH6
BALBOA & 8TH7
BALBOA & 19TH5
9
BALBOA & CORONADO
10
SUNSET LOT PARKING &
TROLLEY PICK-UP
1 8
OCEANFRONT & PALM
11
OCEANFRONT & PALM
12
BALBOA & CORONADO
13
BALBOA & 8TH
14
BALBOA & 12TH
15
BALBOA & 16TH
16
BALBOA & 20TH
17
NEWPORT & 23RD
NEWPORT & 28TH
NEWPORT & FINLEY18
3 17
4 16
5
6
7
12
8
11
9
10
13
14
15
LARGE MAP: FULL COLOR WITH NUMBERED STOPS
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO
MARINA
BALBOA VILLAGE
& FUN ZONE
YOU ARE HERE
NEWPORT & SHORT
MARINA PARK
15TH
STREET
2
1
18
2
NEWPORT & 28TH3
NEWPORT & 23RD4
BALBOA & 15TH6
BALBOA & 8TH7
BALBOA & 19TH5
9
BALBOA & CORONADO
10
SUNSET LOT PARKING &
TROLLEY PICK-UP
1 8
OCEANFRONT & PALM
11
OCEANFRONT & PALM
12
BALBOA & CORONADO
13
BALBOA & 8TH
14
BALBOA & 12TH
15
BALBOA & 16TH
16
BALBOA & 20TH
17
NEWPORT & 23RD
NEWPORT & 28TH
NEWPORT & FINLEY18
3 17
4 16
5
6
7
12
8
11
9
10
13
14
15
LARGE MAP: BW WITH NUMBERED STOPS
MAP O1
PAGE 13BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 33
PRIMARY MAP: FULL COLOR WITH STOPS AS DOTS ONLY PRIMARY MAP: BW WITH STOPS AS DOTS ONLY
MINI MAP: BW WITH STOPS AS DOTS ONLYMINI MAP: FULL COLOR WITH STOPS AS DOTS ONLY
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO
MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO
MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
PRIMARY MAP: FULL COLOR WITH STOPS AS DOTS ONLY PRIMARY MAP: BW WITH STOPS AS DOTS ONLY
MINI MAP: BW WITH STOPS AS DOTS ONLYMINI MAP: FULL COLOR WITH STOPS AS DOTS ONLY
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO
MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO
MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
MAP O2
MAP O3
PAGE 14BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 34
MARKETING CAMPAIGN // MATERIALS
PAGE 15BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 35
COLLATERAL AND MOBILE APP //
balboatrolley.com
JUNE 17-SEPT 04, 2017
This tote could be a free promotional or
for-sale item on the trolley itself. If given
away, priority should be given to trolley
users who need a bag for last minute beach.
Tote shown: 19w x 14h Canvas Tote
Estimated cost two color print on one side only
50+ $5.00 each 100+ $4.00 each
Based on the existing interface for the shuttle vendor, the standards manual
recommends the following use of:
1. Logo
2. Color for pop-out menu
PAGE 16BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 36
SHUTTLE DRIVERS //
Custom embroidered baseball cap
recommended for shuttle drivers.
Design Option A
Hat shown: Alleson Cotton Twill 6 Panel
Design Option BPolo shirt for the shuttle drivers
PAGE 17BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 37
NEWSPAPER ADS // 2 COLUMN SIZE NEWSPAPER
2 COLUMN AD
NEWSPAPER
3 COLUMN AD
Balboa Pier
Newport Pier
Fun Zone
Marina Park
15th St
Lido Marina
Balboa Village
28th St
Catalina Flyer
Balboa Bike Trail
TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS
JUNE 17-SEPT 04, 2017
SATURDAYS & SUNDAYS
& THE FOURTH OF JULY
TWENTY STOPS ALONG THE PENINSULA
FROM PCH TO THE PIERS
THIS SUMMER
SATURDAYS
SUNDAYS
& THE FOURTH OF JULY 5.25"4.915"3.220"7.00"1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
NEWSPAPER
2 COLUMN AD
NEWSPAPER
3 COLUMN AD
Balboa Pier
Newport Pier
Fun Zone
Marina Park
15th St
Lido Marina
Balboa Village
28th St
Catalina Flyer
Balboa Bike Trail
TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS
JUNE 17-SEPT 04, 2017
SATURDAYS & SUNDAYS
& THE FOURTH OF JULY
Balboa Pier
Newport Pier
Fun Zone
Marina Park
15th Street
Lido Marina
Balboa Village
28th Street
Catalina Flyer
Balboa Bike Trail
TWENTY STOPS ALONG THE PENINSULA
FROM PCH TO THE PIERS
THIS SUMMER
SATURDAYS
SUNDAYS
& THE FOURTH OF JULY
JUNE 17-SEPT 04, 2017 5.25"4.915"3.220"7.00"1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
Full color version BW Version
Print display ad, designed for use in local
newspapers. In particular the Saturday section of
the Los Angeles Time seems particularly well suited
target publication.
Suggested Dates:
June 17, 2017
June 24, 2017
LAT Saturday Section:
Estimated costs for two runs, full color: $600
PAGE 18BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 38
NEWSPAPER ADS // 2 COLUMN SIZENEWSPAPER
2 COLUMN AD
NEWSPAPER
3 COLUMN AD
Balboa Pier
Newport Pier
Fun Zone
Marina Park
15th St
Lido Marina
Balboa Village
28th St
Catalina Flyer
Balboa Bike Trail
TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS
JUNE 17-SEPT 04, 2017
SATURDAYS & SUNDAYS
& THE FOURTH OF JULY
TWENTY STOPS ALONG THE PENINSULA
FROM PCH TO THE PIERS
THIS SUMMER
SATURDAYS
SUNDAYS
& THE FOURTH OF JULY 5.25"4.915"3.220"7.00"1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
NEWSPAPER
2 COLUMN AD
NEWSPAPER
3 COLUMN AD
Balboa Pier
Newport Pier
Fun Zone
Marina Park
15th St
Lido Marina
Balboa Village
28th St
Catalina Flyer
Balboa Bike Trail
TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS
JUNE 17-SEPT 04, 2017
SATURDAYS & SUNDAYS
& THE FOURTH OF JULY
Balboa Pier
Newport Pier
Fun Zone
Marina Park
15th Street
Lido Marina
Balboa Village
28th Street
Catalina Flyer
Balboa Bike Trail
TWENTY STOPS ALONG THE PENINSULA
FROM PCH TO THE PIERS
THIS SUMMER
SATURDAYS
SUNDAYS
& THE FOURTH OF JULY
JUNE 17-SEPT 04, 2017 5.25"4.915"3.220"7.00"1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
Full color version BW Version
Print display ad, designed for use in local
newspapers. In particular the Saturday section of
the Los Angeles Time seems particularly well suited
target publication.
Also consider: Daily Pilot, OC Register
Suggested Dates:
June 17, 2017
June 24, 2017
LAT Saturday Section:
Estimated costs for two runs, full color: $675
Daily Pilot:
Estimated costs for two runs, full color: $350
PAGE 19BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 39
FLIERS // TABLOID SIZE NEWSPAPER
2 COLUMN AD
7:30AM
TO
9:30PM
TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS
JUNE 17-SEPT 04, 2017
SATURDAYS & SUNDAYS
& THE FOURTH OF JULY
Balboa Pier
Newport Pier
Fun Zone
Lido Marina
Balboa Village
15th Street
Marina Park
28th Street
Catalina Flyer
7:30AM
TO
9:30PM
TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS
JUNE 17-SEPT 04, 2017
SATURDAYS & SUNDAYS
& THE FOURTH OF JULY
Balboa Pier
Newport Pier
Fun Zone
Lido Marina
Balboa Village
15th St
Marina Park
28th St
Catalina Flyer
TWENTY STOPS ALONG THE PENINSULA
FROM PCH TO THE PIERS
THIS SUMMER
SATURDAYS
SUNDAYS
& THE FOURTH OF JULY
3.220"7.00"11"8.5"11.0"17.0"1
NEWPORTPIER
BALBOAPIER
THE WEDGE
LIDO MARINA
BALBOA VILLAGECATALINA FLYER& FUN ZONE
MARINA PARK
15THSTREET
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO
MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
7:30AM
TO
9:30PM
TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS
JUNE 17-SEPT 04, 2017
SATURDAYS & SUNDAYS
& THE FOURTH OF JULY
Balboa Pier
Newport Pier
Fun Zone
Lido Marina
Balboa Village
15th Street
Marina Park
28th Street
Catalina Flyer
As needed, the layout on the right allows for
additional local promotion of the trolley.
Suggested distribution:
Marina Park
Peninsula restaurants and retailers
Main, Mariners and Balboas branches of the
Library
Churches on the peninsula
Hotels on the peninsula
Tabloid sized poster with white background Tabloid sized poster with burgundy background
PAGE 20BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 40
FLIERS // LETTER SIZE
NEWSPAPER
2 COLUMN AD
7:30AM
TO
9:30PM
TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS
JUNE 17-SEPT 04, 2017
SATURDAYS & SUNDAYS
& THE FOURTH OF JULY
Balboa Pier
Newport Pier
Fun Zone
Lido Marina
Balboa Village
15th Street
Marina Park
28th Street
Catalina Flyer
7:30AM
TO
9:30PM
TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS
JUNE 17-SEPT 04, 2017
SATURDAYS & SUNDAYS
& THE FOURTH OF JULY
Balboa Pier
Newport Pier
Fun Zone
Lido Marina
Balboa Village
15th St
Marina Park
28th St
Catalina Flyer
TWENTY STOPS ALONG THE PENINSULA
FROM PCH TO THE PIERS
THIS SUMMER
SATURDAYS
SUNDAYS
& THE FOURTH OF JULY
3.220"7.00"11"8.5"11.0"17.0"1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
As needed, the layout on the right allows for additional local
promotion of the trolley.
Suggested distribution:
Marina Park
Peninsula restaurants and retailers
Main, Mariners and Balboas branches of the Library
Churches on the peninsula
Hotels on the peninsula
PAGE 21BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 41
RACK CARD // 4”X9”
TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS
JUNE 17-SEPT 04, 2017
SATURDAYS & SUNDAYS
& THE FOURTH OF JULY
7:30 AM
T
O
9
:
3
0
P
M
1
NEWPORT
PIER
BALBOA
PIER
THE WEDGE
LIDO
MARINA
BALBOA VILLAGE
CATALINA FLYER
& FUN ZONE
MARINA PARK
15TH
STREET
Balboa Pier
Newport Pier
Fun Zone
Lido Marina
Balboa Village
15th Street
Marina Park
28th Street
Catalina Flyer
4"9"PAGE 22BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 42
POSTCARD // 4”X6”
FRONT 2-COLOR4"6"
BACK BW
Balboa Pier
Newport Pier
Fun Zone
Marina Park
15th St
Lido Marina
Balboa Village
28th St
Catalina Flyer
Balboa Bike Trail
TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS
JUNE 17-SEPT 04, 2017
SATURDAYS & SUNDAYS
& THE FOURTH OF JULY4"6"
PAGE 23BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 43
STICKERS // 2”X6”
SATURDAYS & SUNDAYS
& THE FOURTH OF JULY
6"2"2"7.00"To connect with younger users, the sticker design at
right uses the logo font to create a branded message
to promote ridership.
Suggested Distribution:
Camp Newport
Junior Life Guards
Peninsula Surf & Skate Shops
LAT Saturday Section:
Estimated costs for white vinyl sticker, high gloss,
four color process with 4-color printing, cut-to-size
from print runner.com: $150
PAGE 24BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 44
WEB AD //
Balboa Pier
Newport Pier
Fun Zone
Marina Park
15th St
Lido Marina
Balboa Village
28th St
Catalina Flyer
Balboa Bike Trail
TWENTY STOPS ALONG THE PENINSULA FROM PCH TO THE PIERS
JUNE 17-SEPT 04, 2017
SATURDAYS & SUNDAYS
& THE FOURTH OF JULY300 px250 px
468 X 60. FULL BANNER. 20 KB. 30 KB.
728 X 90. LEADERBOARD. 25 KB. 35 KB.
336 X 280. SQUARE. 25 KB. 35 KB.
300 X 250. SQUARE. 25 KB. 35 KB.
250 X 250. SQUARE. 25 KB. 35 KB.
160 X 600. SKYSCRAPER. 20 KB. 30 KB.
120 X 600. SKYSCRAPER. 20 KB. 30 KB.
120 X 240. SMALL SKYSCRAPER. 20 KB. 30 KB.
PAGE 25BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 45
FRONT VIEW BACK VIEW
FRONT VIEW
AFF
TBD
30"96"SATURDAYS & SUNDAYSJUNE 17 TO SEPT 04, 2017SATURDAYS & SUNDAYS9"4"10"1'-3"Digitally printed full-color
vinyl banner, two sided,
on 13oz industrial grade vinyl
with bracket based on wind load
requirements
LAYOUT ONE: FOR USE ON AND OFF THE PENINSULA
C1: Banner, Layout One
PAGE 26BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 46
FRONT VIEW BACK VIEW
FRONT VIEW
AFF
TBD
30"96"SATURDAYS & SUNDAYS & JULY FOURTHTHIS SUMMER: JUNE 17 THRU SEPT 04THIS SUMMER: JUNE 17 THRU SEPT 048 1/2"4"2 1/2"15"LAYOUT TWO: FOR USE ON AND OFF THE PENINSULA
C1: Banner, Layout Two
PAGE 27BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 47
FRONT VIEW BACK VIEW
FRONT VIEW
AFF
TBD
30"96"BALBOA VILLAGE
BALBOA PIER
28TH STREET
CATALINA FLYER
FUN ZONE
NEWPORT PIER
LIDO MARINA
15TH STREET
MARINA PARK
SATURDAYS
& SUNDAYS
JUNE 17 TO
SEPT 04
SATURDAYS
& SUNDAYS
JUNE 17 TO
SEPT 04
BALBOA VILLAGE
BALBOA PIER
28TH STREET
CATALINA FLYER
FUN ZONE
NEWPORT PIER
LIDO MARINA
15TH STREET
MARINA PARK
SATURDAYS
& SUNDAYS
JUNE 17 TO
SEPT 04
SATURDAYS
& SUNDAYS
JUNE 17 TO
SEPT 04
BALBOA VILLAGE
BALBOA PIER
28TH STREET
CATALINA FLYER
FUN ZONE
NEWPORT PIER
LIDO MARINA
15TH STREET
MARINA PARK
SATURDAYS
& SUNDAYS
JUNE 17 TO
SEPT 04
SATURDAYS
& SUNDAYS
JUNE 17 TO
SEPT 04 2 1/4"1 1/4"9 3/4"2"LAYOUT THREE: FOR USE ON THE PENINSULA ONLY
C1: Banner, Layout Three
PAGE 28BALBOA PENINSULA TROLLEY // BRAND STANDARDS AND MARKETING COLALTERAL
APRIL 18, 2017 48
1
From:Jim Stratton <jaimest@me.com>
Sent:Friday, May 12, 2017 5:07 PM
To:Biddle, Jennifer
Subject:Re: Balboa Village Advisory Committee Meeting 05/17/2017
Follow Up Flag:Follow up
Flag Status:Flagged
Although I will not be at the committee meeting, I wanted to voice some comments.
1. I find the cost for trash containers exorbitant. Any other acceptable alternatives?
2. I encourage the committee to approve all recommended bike racks.
Thanks,
Jim Stratton
Sent from my iPhone
On May 11, 2017, at 1:48 PM, Biddle, Jennifer <JBiddle@newportbeachca.gov> wrote:
<image002.gif>
Good afternoon,
The agenda packet for the upcoming BVAC meeting is posted online and available at the link
below. Printed copies of the agenda will be provided at the meeting. Please contact Benjamin
Zdeba, bzdeba@newportbeachca.gov, with any questions or concerns you may have.
The meeting will be held in the Little Balboa Island Room on the 2nd floor.
BVAC Agenda Packet: Click here to view packet
BVAC Information page: http://newportbeachca.gov/index.aspx?page=2197
***Please note, if you do not have a master parking permit, key in 170518 at the
parking kiosk in order to validate your parking. Instructions are attached.
Thank you,
JENNIFER BIDDLE
Administrative Support Specialist to the Community Development Director
City of Newport Beach
100 Civic Center Drive, Bay 1B, Newport Beach CA 92660
949-644-3232 | jbiddle@newportbeachca.gov | www.newportbeachca.gov
<Pay Station Coupon Code.pdf>
BVAC - May 17, 2017
Item No. 3b: Additional Materials Received
1
From:Jim Stratton <jaimest@me.com>
Sent:Friday, May 12, 2017 5:07 PM
To:Biddle, Jennifer
Subject:Re: Balboa Village Advisory Committee Meeting 05/17/2017
Follow Up Flag:Follow up
Flag Status:Flagged
Although I will not be at the committee meeting, I wanted to voice some comments.
1. I find the cost for trash containers exorbitant. Any other acceptable alternatives?
2. I encourage the committee to approve all recommended bike racks.
Thanks,
Jim Stratton
Sent from my iPhone
On May 11, 2017, at 1:48 PM, Biddle, Jennifer <JBiddle@newportbeachca.gov> wrote:
<image002.gif>
Good afternoon,
The agenda packet for the upcoming BVAC meeting is posted online and available at the link
below. Printed copies of the agenda will be provided at the meeting. Please contact Benjamin
Zdeba, bzdeba@newportbeachca.gov, with any questions or concerns you may have.
The meeting will be held in the Little Balboa Island Room on the 2nd floor.
BVAC Agenda Packet: Click here to view packet
BVAC Information page: http://newportbeachca.gov/index.aspx?page=2197
***Please note, if you do not have a master parking permit, key in 170518 at the
parking kiosk in order to validate your parking. Instructions are attached.
Thank you,
JENNIFER BIDDLE
Administrative Support Specialist to the Community Development Director
City of Newport Beach
100 Civic Center Drive, Bay 1B, Newport Beach CA 92660
949-644-3232 | jbiddle@newportbeachca.gov | www.newportbeachca.gov
<Pay Station Coupon Code.pdf>
BVAC - May 17, 2017
Item No. 3b: Additional Materials Received