HomeMy WebLinkAbout2006-08-16 Agenda� W Po
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CITY OF NEWPORT BEACH
U
ECONOMIC DEVELOPMENT COMMITTEE
AGENDA
MEETING DATE:
TIME:
PLACE:
Chambers
Roll Call and Introductions
CONSENT CALENDAR
Wednesday, August 16, 2006
8:00-9:00 A.M. Please arrive 5 min. prior
City of Newport Beach Council
(All matters listed under CONSENT CALENDAR are considered to be routine and will all be
approved by one motion in the form listed below. The EDC members have received detailed
staff reports on each of the items recommending an action. There will be no separate
discussion of these items prior to the time the Committee votes on the motion unless
members of the Committee, staff, or the public request specific items to be discussed and/or
removed from the Consent Calendar for separate action.)
1. Approval of Minutes of July 19, 2006 (Attachment)
2. Progress Report (Attachment)
ITEMS REMOVED FROM THE CONSENT CALENDAR
DISCUSSION ITEMS
1. "Greenlight II" Report (continued) (Attachment)
2. TOT Incentive Program, Crystal Cove Historic District (Attachment)
3. EQAC Representative's Report
ITEMS FOR A FUTURE AGENDA
PUBLIC COMMENTS
ADJOURNMENT
NEXT EXECUTIVE COMMITTEE MEETING: Wednesday, September 6, 2006
8:00 A.M. — NEWPORT BEACH CHAMBER OF COMMERCE
NEXT REGULAR MEETING: Wednesday, September 20, 2006
8:00-9:00 A.M. — CITY COUNCIL CHAMBERS
Benchmark data reports
BID ADMINISTRATION
ID Administration and
IDs/Consultant
Completed BID renewal
Revisions to BID By-laws.
Ongoing.
Monitoring of sub -recipients
Coordination
Trimble
conversions to City fiscal year.
Ongoing support for BID
complete.
ongoing.
Housing AdministrationTrimble/B.
Nichols
Monitoring existing affordable
activities.
Ongoing.
Staff continues to coordinate
Balboa Village BID
Trimble
Construction complete on Phase
Next BID meeting 8/15.
Ongoing.
with County agencies and
II. Pump station ongoing. BID
respond to public inquiries
renewed 6/27. July meeting held
Vegarding affordable housing.
7/11.
Corona del Mar BID
Berger
July meeting cancelled.
Next BID meeting 8/24
Ongoing.
Marine Avenue BID
Berger
July meeting held 7/20.
Next BID meeting 9/21.
Ongoing.
No August meeting for MA
BID
Restaurant Association BID
Trimble
Approved contract with CMC
Planning continues for
Ongoing.
Restaurant Week in January
for Restaurant Week marketing.
Restaurant Week 2007. Next
2007.
BID meeting 8/9.
COMMUNITY DEVELOPMENT ADMINISTRATION
CDBG AdministrationTrimble/Consultant
Stein/Trimble
OU's and Grant agreements
Work on FY2006 CAPER
Ongoing.
Monitoring of sub -recipients
Phase III
being processed.
begins.
complete.
ongoing.
Housing AdministrationTrimble/B.
Nichols
Monitoring existing affordable
Searching for new affordable
Ongoing.
Staff continues to coordinate
Consultant
housing units resulted in return
housing sites.
with County agencies and
of a number of units to
respond to public inquiries
affordable status.
Vegarding affordable housing.
Balboa Peninsula
Balboa Village Streetscape —
Stein/Trimble
Balboa Inn expansion started
Removal of utility poles as
August 2006
Next element now to be Phase 2
Phase III
09/2004. OCSD pump station
property owners complete hook
complete.
median improvements.
construction underway. Phase
ups on private property.
Pedestrian street lights now after that.
III & methane capture projects
e discussed.
early complete.
CORONA del MAR
Corona del Mar Vision Plan
Berger
Phase 2 median improvement
Laser crosswalk to be implemented.
All planned phases
Next element now to be Phase 2
Improvements Plan
project discussions with PW
complete.
median improvements.
Dept.
Pedestrian street lights now after that.
MARINE AVENUE
Marine Avenue Public
Berger
None
None at present time.
All planned phases
Park Avenue Bridge seismic
Improvements Plan
complete.
retrofit / replacement project on
old. Sidewalk replacement to
e discussed.
MARINER'S MILE
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Benchmark data reports
s Mile BOA
erger Meeting held 8/09. Discussion
of MM -sponsored City
Centennial banners and
meeting to be held 9/13
activity. MBOA interested in
continuation of MVPIP
improvements and planning;
extension of palm trees toward
both bridges; relinquishment of
CH through MM; and waterfront
EDC ACTIVITIES
Attraction and Retention
EDC staff
Newport Lexus project ongoing.
Lexus service/storage
Ongoing.
Continuing discussions w/auto
Sterling BMW plans being
facility to be opened by
dealers
shepherded. Land Rover project
August 31.
underway. Lamborghini
dealership in discussion.
Strategic Planning
Subcommittee /
ED Strategic Plan subcommittee
ED Strategic Plan draft under
Ongoing, as part of
Wood/Berger
meeting held 8/08.
discussion by Subcommittee.
GPU process.
Image Enhancement &
Subcommittee /
Wayfinding & Directional
CC review at meeting 08/22.
Installation budget request submitted
Marketing
Berger
Signage Program. Additional
as part of FY `06-'07 CIP.
mock-ups in Mariner's Mile and
CdM to study minor items in
lace.
Hotels
Subcommittee
Marriott hotel project not in
Wood/Trimble
compliance with TCO...
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POTENTIAL COSTS
INITIATIVE REQUIRING VOTER APPROVAL OF MAJOR DEVELOPMENT
OVER AS -IS CONDITIONS
City Costs — without Elections
Item
One -Time
Annual Ongoing
Low
Annual Ongoing
High
Specific Plan Preparation
$16,000
Programming for neighborhood
tracking
$7,500
$12,150*
$21,600*
Maintenance of neighborhood
tracking data
$5,000**
$25,233*
$44,609*
Research and consultation with
potential applicants
$214,500***
$7,020**
$14,040**
Summer traffic counts
TOTAL
$15,000
$15,000
Legal Defense — per case
$50,000
$75,000
TOTAL
$7,500
$97,253
$148,649
* Assumes 1-2 hours professional time per week @$135 + .5-1 hour clerical per day @$55 + 10-
15 min. engineer per case (685 in FY 2005) @ $95.
** Assumes 1 inquiry per week, requiring 1-2 hours of professional time @ $135.
Property Owner Costs — per Project
Item
Low
High
Specific Plan Preparation
$16,000
$47,000
Specific Plan Review
$12,150*
$21,600*
Summer Traffic Analysis
$5,000**
$7,500**
Election
$4,000***
$214,500***
TOTAL
$37,150***
$290,600***
* Assumes 90-120 professional hours, not including environmental review.
** Assumes 25% more than typical traffic study.
*** Election costs are for consolidated and special elections. These costs could be shared by the
City.
CITY MANAGER'S OFFICE
MEMORANDUM
TO: Economic Development Committee
FROM: City Manager's Office
Dave Kiff, Assistant City Manager
949/644-3002 or dkiff@city.newport-beach.ca.us
SUBJECT: TOT Incentive Program — Crystal Cove Historic District
DATE: August 16, 2006
ISSUE:
Should the City directly assist with efforts to restore some of the cottages in the Crystal
Cove Historic District by returning some of the Transient Occupancy Tax ("TOT")
collected at the cottages?
DISCUSSION:
The City collects a 9% Transient Occupancy Tax (TOT) on stays of thirty (30) days or
less in the community. The City also levies a Visitor's Service Fee (VSF) of 1% for
similar stays, and passes the VSF revenue through to the Newport Beach Conference
and Visitors Bureau (NB CVB) to assist the NB CVB in promoting tourism and additional
hotel stays in the area (see Title 3, Newport Beach Municipal Code). The City gave the
NB CVB an additional amount of revenue in recent years that increased the CVB's
share of the full 10% visitor -related occupancy taxes to about 17-18% of the 10%.
The City's adopted budget estimates that the City will receive about $8.7 million in hotel -
related TOT in FY 2006-07, with another $1.1 million coming from residential vacation
rentals.
The Crystal Cove Historic District lies in the south-eastern part of the community within
Crystal Cove State Park. It consists of 46 cottages that have all been turned over to the
California State Parks system for restoration and management as nightly and/or weekly
rentals. As such, the rentals are subject to the City's TOT and VSF. State Parks has
contracted with the Crystal Cove Alliance (www.crystalcovealliance.org), a local non-
profit, to manage the cottages as on-site resort managers.
Only about 22 of the cottages have been restored to a level that allows them to be used
for resort activities (including guest check-in, meeting rooms, gift shop, restaurant, and
more), and about 18 of them have been placed in the rental pool. The remainder await
grant funding and other resources before they can be fully renovated. Once renovated,
these cottages will be available for rent through www.ReserveAmerica.com.
Since the 18 cottages have been placed on ReserveAmerica.com, rentals have
consistently stayed at 100% occupancy, even during weekdays. At average nightly
rents of $165 per night and given their proximity to the beach, the accommodations are
very popular.
Here is an approximation of TOT expected to be generated at the Cottages:
Crystal Cove •
Average TOT Rate Occupancy Days of Year Number of Total TOT
Room Rate Percentage Cottages annually
$ 165.00 9% 95% 365 18 $ 92,686
The Crystal Cove Alliance is actively involved in fundraising to restore the remaining
cottages, despite the large price tag ($15 — 20 million). As a relatively small
organization, they do not have a guaranteed source of funding for fundraising purposes.
Assistance with or seed money for renovations could assist the Alliance in advancing its
restoration efforts more quickly. As a result, more cottages could come "on line" and
more cottages would generate TOT.
This memorandum proposes an economic development incentive for the Cottages that
would direct up to half of the TOT generated from the Cottages back to the Alliance for
restoration purposes, as follows. Staff is asking the Economic Development Committee
to consider this proposal and make recommendations to the City Council.
PARTIES: City of Newport Beach and Crystal Cove Alliance (CCA);
TOT RETURN: Half of the 9% TOT generated by rentals of the cottages up to $60,000 per
year (inflated by CPI each year);
TERM: Five years, extendable at City's option;
USE OF FUNDS: Renovation of remaining cottages
REPORTING: CCA must provide an annual report to the City Council at the close of each
12 -month period as to progress made in fundraising and restoration.