HomeMy WebLinkAbout2009-07-15 Approved MinutesMINUTES 7-15-09
Minutes of the Economic Development Committee held at the City Council Chambers, City of
Newport Beach, on Wednesday, July 15, 2009.
Members Present:
X
Mike Henn, Chairman
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Jennifer Gonzalez
MINUTES 7-15-09
Minutes of the Economic Development Committee held at the City Council Chambers, City of
Newport Beach, on Wednesday, July 15, 2009.
Members Present:
X
Mike Henn, Chairman
X
Sheri Drewry
X
Keith Curry, Council Member
E
Jennifer Gonzalez
A
Steve Rosansky, Council Member
X
John Hyatt
X
Robert Hawkins, Planning Commissioner
X
Lloyd Ikerd
X
Mike McNamara, Vice Chairman
X
Brion Jeannette
A
Fred Ameri
X
Debra Legan
A
Craig Batley
X
Richard Luehrs
X
Seymour Beek
X
Scott Palmer
X
Jeffrey Cole
X
John Robinson
A
Steven Coyne
X
Gregg Schwenk
E
Gary DiSano
X
Gary Sherwin
X
Jim Donnell
X
Gay Wassail -Kelly
X
Kenneth Drellishak
Staff Representatives:
x
Sharon Wood, Assistant City Manager
x
Leigh De Santis, Economic Development
Administrator
x
Katie Bowden, Economic Development
Coordinator
Guests Present:
Roy Freeman Erik Koentje, CoStar Group
Brian L. Friedman, CoStar Group
Roll Call and Introductions:
Chairman Henn called the meeting to order at 8:03 am and began self introductions of the
assembled members, staff and guests.
appo EDC MINUTES 7-15-09.doc
UPDATES AND ANNOUNCEMENTS
• Aerie Property development was approved by City Council.
DISCUSSION ITEMS
1. Minutes of June 17, 2009.
Chairman Henn called for comments on the draft minutes. Ken Drellishak moved
approval and Jim Donnell seconded. The minutes were approved. Robert Hawkins
abstained.
2. Select EDC member to serve on the Special Events Committee
Chairman Henn asked for a show of hands from those who might be interested in
serving on the Special Events Advisory Committee. Jim Donnell, Lloyd Ikerd, Jeff
Cole and John Hyatt expressed an interest. Their names will go to the ad hoc
committee that is reviewing applications and making recommendations to the City
Council for appointment.
3. Presentation by Erik Koentje, Account Executive, Costar Group Inc.
CoStar Group Inc. is a national and international multiple listing and real estate
analytics company tracking retail, commercial and industrial real estate markets on
behalf of subscribers. The City of Newport Beach is a subscriber. As part of their
monitoring process, CoStar employs researchers who call brokers and owners on a
monthly basis to get updates, and field workers, who drive grid patterns to locate
vacancies. This makes the CoStar listings as current and accurate as possible.
Using CoStar software and data bases, staff can search for vacant properties by size,
location, for lease, for sale, and by price. Leasing rates and lease expirations can be
monitored. The user can also access demographics, traffic counts (though not as
current as City counts) and SIC Code information to help describe the market from the
CoStar site.
Staff volunteered that the Economic Development Division is ready and able to assist
anyone seeking a business location in Newport Beach with the information it can
obtain from CoStar to assist with the search. Referrals will be made to the brokers
representing the potential sites.
Chairman Henn asked for a future presentation by staff to the EDC on how CoStar is
being used to benefit the City.
appo EDC MINUTES 7-15-09.doc
4. Presentation by Leigh M. De Santis, Economic Development Administrator on
Buxton Community ID and ICSC.
The City contracted with Buxton Community ID to conduct a retail site assessment of
two areas on the Balboa Peninsula and to make recommendations of retailers who
most closely seek out the markets in those two locations — 1) Balboa Village and 2)
Cannery, Lido and McFadden.
For each location Buxton developed a computer generated 7 -minute and 9 -minute
drive radius market area. Within the 7 -minute radius, they provided psychographic
analysis of the residents and a leakage analysis of spending. Buxton then matched
the characteristics of Newport Beach to those retailers whose sought-after clientele
most closely resemble what is here. Buxton provided the City with a lengthy list of
potential matches. The list was reduced by eliminating those already located in the
market area and by eliminating those that required larger physical spaces than exist
on the market. Staff used the CoStar data to determine what kinds of spaces are
available in our study areas. From the remaining options, a selection was made and
targeted handouts prepared to be used with the selected business. The base material
and analysis remains available to be used by staff in assisting other businesses that
may be seeking information about the two study areas. Staff has in fact used this
material to assist others. Over the next months, staff will be making calls to the
selected businesses.
ICSC (International Conference of Shopping Centers) holds an annual meeting in Los
Vegas each May. It is a gathering of everyone with an interest in retail — developers,
retailers, shopping center owners, all the related support services and cities. Mrs.
DeSantis attended on behalf of Newport Beach and used the Buxton material to try
and create interest in locating in Newport Beach.
5. EQAC Representative's Report
EQAC has no pending projects. EQAC does have a new member Jay Myers.
ITEMS FOR A FUTURE AGENDA
Film Festival Wrap-up (Greg Schwenk may miss August meeting and is requesting the
item be delayed until September)
Budget/Revenue Update
PUBLIC COMMENTS
None
ADJOURNMENT
Chairman Henn called for the meeting to be adjourned at 9:10 am.
appo EDC MINUTES 7-15-09.doc