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Home My WebLink About04c_RFP#19-69 Consultant Interviews_Additional MaterialsRFP NO.19-69 COMMUNITY ENGAGEMENT RELATED TO A FUTURE GENERAL PLAN UPDATE FSB PUBLIC AFFAIRS -RFP NO. 19-69 1 General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)1 Additional Materials Presented At Meeting FSB PUBLIC AFFAIRS -RFP NO. 19-69 FSB Firm Overview •Launched in April 2012 as FSB Core Strategies, now FSB Public Affairs and sister entities •Team of 22 professionals based out of both Orange County and Sacramento 2 General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)1 Additional Materials Presented At Meeting FSB PUBLIC AFFAIRS -RFP NO. 19-69 FSB Personnel Jeff Flint President/CEO, FSB Public Affairs Team Role: Strategic Counsel 3 Jerry Amante Senior Vice President/General Counsel, FSB Public Affairs Team Role: Project Manager Alex Burrola Senior Account Supervisor, FSB Public Affairs Team Role: Community Liaison General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)1 Additional Materials Presented At Meeting FSB PUBLIC AFFAIRS -RFP NO. 19-69 Measure V –Newport Beach •Managed passage of Measure V and defeat of Measure X •Crafted a plan for passage based on comprehensive public outreach efforts •Thorough and extensive nature of that outreach, and incorporating that feedback into voter education resulted in success •Robust outreach effort was also able to illustrate that original Greenlight was working and why the flawed Measure X (“Greenlight 2”) was unnecessary 4 General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)1 Additional Materials Presented At Meeting FSB PUBLIC AFFAIRS -RFP NO. 19-69 Measure M Renewal –OCTA •Developed the public outreach and public education plans to assist the OCTA in putting together the transportation funding plan that would be supported by the Measure M sales tax renewal •Substantial public opinion research and surveying was undertaken to gauge public attitudes on transportation and willingness to support a tax extension •Outreach included high level stakeholder engagement with entities such as Disney, the Irvine Company, Segerstrom, and others, as well as numerous public forums and town hall meetings with residents and commuters to collect general public feedback •End result: All 34 city councils and the county Board of Supervisors, plus coalition of over 200 county leaders, associations, and other stakeholders in support of M2 – plus 70% voter approval in an overwhelmingly Republican, conservative and anti-tax county •Only possible through an extended and deep effort into public outreach over the course of many months, reaching out to and listening to residents about their transportation policy concerns 5 General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)1 Additional Materials Presented At Meeting FSB PUBLIC AFFAIRS -RFP NO. 19-69 Transportation Funding Measure Planning –PCTPA •Public outreach to assist the agency in laying the ground work for a transportation sales tax measure to fund Placer County transportation infrastructure priorities •Listening to the concerns and perspectives of a variety of stakeholders, residents most of all, but also business groups, community groups, elected officials and more •Sharing and educating the public on PCTPA’s planned infrastructure needs and improvements to deal with the county’s growing population •Funding measure successfully placed on the ballot after ensuring all public input was collected and included in the process of creating the plan 6 General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)1 Additional Materials Presented At Meeting FSB PUBLIC AFFAIRS -RFP NO. 19-69 Community Build Out Plan – Brentwood •Engaging in extensive public outreach efforts of Brentwood residents, workers, commuters and other stakeholders as part of the City’s effort to develop the Community Build Out Plan •Brentwood demographically shares some similarities to Newport Beach, including resident concerns about traffic levels and sensitivity to the rate of growth and development •While this project is still ongoing, current efforts include reaching out to every segment of the community and ensuring that all voices with concerns to air are listened to and considered 7 General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)1 Additional Materials Presented At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)2 Additional Materials Presented At Meeting Team Matt Maldonado Senior Project Manager Matt has extensive experience in digital marketing and communications with 20 years of experience, which has provided the foundation for his current work as the Senior Project Manager at MBI. Matt has the ability to manage complex, multi- phased projects. •Long Beach General Plan •Metro LRTP •Metro Link US •Long Beach CAAP Elizabeth Michel Project Manager Rachel Burkhardt Account Coordinator Rachel comes from a background in customer service and sports media. With a degree in Communication and Rhetorical Studies, she has an interest for the diverse communities. Rachel has displayed her communications skills and is currently the lead Account Coordinator on the Metro LRTP Project. •Long Beach CAAP •Metro LRTP •Metro Link Union Station •VCTC SR-101 Connie Mejia Account Coordinator Connie comes from a background in the non- profit and entertainment sectors. She has an interest in dialogues that occur at local levels and recognizes the importance of community input. Connie has become involved on multiple projects and has successfully provided Spanish translations for multiple clients. •Long Beach CAAP •Metro LRTP •VCTC SR-101 •Metro Link US Elizabeth brings a background of effective client and customer service experience to the table. She is highly motivated and organized, working efficiently to meet all deadlines. Elizabeth is responsible for handling project- related tasks or activities, ensuring they are completed as requested. •Long Beach General Plan •Long Beach CAAP •Seal Beach Pier •OCTA I -405 General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)2 Additional Materials Presented At Meeting 30 Years 30 years of experience specializing in community outreach and stakeholder engagement by utilizing innovative methods across all platforms of communications. In-house studios for graphic design, photography and media production. MBI has provided services for some of the largest agencies and municipalities in the state. General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)2 Additional Materials Presented At Meeting Video General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)2 Additional Materials Presented At Meeting Experience -Long Beach General Plan •Canvassed and distributed over 1,500 bilingual flyers •Collected over 1,000 comments via events, online, and hotline •Conducted phone banking to over 300 community members/leaders and business owners •Facilitated 4 Community Workshops with over 300 attendees at each event •Developed the community engagement report of feedback collected General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)2 Additional Materials Presented At Meeting Experience -Metro Long Range Transportation Plan Phase 1 •9 Sub Regions •313 Cities/Communities •Facilitated 32 Events •4,000 Engagements •15,000 Surveys Phase 2 -Current •600 Engagements •2,000 Online Engagements General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)2 Additional Materials Presented At Meeting Experience -Other Projects Orange County Transportation Authority –Long Range Transportation Plan (LRTP) Educational Video and Animation City of Seal Beach – 2018-2019 Pier Improvements Project Community Outreach, Project Website, Social Media City of Long Beach –Climate Action Adaptation Plan (CAAP) Community Outreach, Stakeholder Engagement, Surveys Orange County Transportation Authority – I-405 Improvement Project Community Outreach, Public Meetings, Photo Documentation Ventura County Transportation Commission – US-101 HOV Public Meetings, Project Website, Social Media, Video Streaming Los Angeles County Metropolitan Transportation Authority –Link Union Station Community Outreach, Public Meetings, Events County of Los Angeles –East San Gabriel Valley Active Transportation Plan Community Outreach, Events, Project Website Riverside County Transportation Commission Community Outreach, Video Production, Survey, Public Meetings General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)2 Additional Materials Presented At Meeting Question and Answers Questions? General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)2 Additional Materials Presented At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)3 Additional Materials Received At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)3 Additional Materials Received At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)3 Additional Materials Received At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)3 Additional Materials Received At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)3 Additional Materials Received At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)3 Additional Materials Received At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)3 Additional Materials Received At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)3 Additional Materials Received At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)3 Additional Materials Received At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)3 Additional Materials Received At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting INTRODUCTION PART 1 General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting MEET OUR TEAM Taylor York Outreach Lead Kearns & West Melina Smith-Castro Outreach Specialist Kearns & West Rajeev Bhatia Planning Lead Dyett & Bhatia Jonathan Dickson Graphic Design Common Thread Bang the Table Online Engagement & Portal Jenna Tourje Project Manager Kearns & West Joan Isaacson Principal Kearns & West General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting ENGAGEMENT PART 2 General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting OUR MOST RELEVANT EXPERIENCE Proven community engagement experts Extensive general plan experience Successful engagement in coastal communities Creative implementation General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting Proven community engagement experts Extensive general plan experience Successful engagement in coastal communities Creative implementation General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting •Advocates for process, neutral on outcomes •Involve cross-section of community perspectives •Always start with strategy •Customize activities to the particular project and community needs •Synchronize engagement with steps in the planning process •Extensive knowledge base General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting EXTENSIVE KNOWLEDGE BASE General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting MAY 9, 2019 General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting Proven community engagement experts Extensive general plan experience Successful engagement in coastal communities Creative implementation General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting KEARNS & WEST GENERAL PLAN EXPERIENCE General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting •Visioning/Community Outreach Leads •Dyett & Bhatia Provides Expertise for: •General Plan Requirements •Best Practices •Current General Plan Assessment; Mapping/GIS; Vision + Policy Match DYETT & BHATIA | VISIONING/GENERAL PLAN SYNERGY General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting DYETT & BHATIA GENERAL PLAN EXPERIENCE •65+ General Plans statewide •Current Southern CA work: •Carson General Plan •Diamond Bar General Plan •San Diego Community Plans (University, Mission Valley) •Pasadena Zoning Ordinance •Long Beach Zoning (specific provisions) •Orange County Zoning (specific provisions) Current Northern CA General Plans: •Napa & Sacramento Recent Coastal Experience: •Santa Monica Land Use and Transportation Element; Zoning •Santa Barbara Zoning •Pacifica General Plan/LCP •Carlsbad General Plan/Climate Action Plan •Half Moon Bay General Plan General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting SOCIAL AND DEMOGRAPHIC CHANGES: •Aging population •Increased diversity •Millennial needs ECONOMIC AND DEMOGRAPHIC CHANGES: •Shift to internet retail •Changing office/work spaces TECHNOLOGICAL CHANGES: •Autonomous vehicles •Ride-sharing/transportation apps •“Smart city” technology GLOBAL ISSUES: •Climate Change •Biodiversity •Adaptation & mitigation FORCES ON THE GENERAL PLAN General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting FORCES ON THE GENERAL PLAN NEW LAWS AND REGULATIONS: •SB743 –Transportation Impacts •SB379 –Climate Adaptation and Resiliency •SB1000 –Environmental Justice •Housing Mandates General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting CARLSBAD GENERAL PLAN UPDATE Visioning Phase Outreach –Citywide mail-in survey (Internet available). 7,200 completes (41,600 mailed) –Citywide workshops, 80 stakeholder meetings, youth outreach General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting Carlsbad General Plan Vision Policy Match General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting Carrying vision through to General Plan, Housing Element, Local Coastal Program, and Climate Action Plan General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting REDLANDS GENERAL PLAN Structuring the General Plan Around Vision Themes General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting Proven community engagement experts Extensive general plan experience Successful engagement in coastal communities Creative implementation General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting OUR INSIGHTS TO ENGAGING COASTAL COMMUNITIES •Residents have an expectation of being highly involved •Transparency is essential •Share information –make everything available to everyone •Process should reflect expectations •Acknowledge and address the high quality of life and superb environment •The stakes are high… General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting Proven engagement experts Extensive general plan experience Successful engagement in coastal communities Creative implementation General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting CREATIVE IN PROCESS CREATIVE IN MATERIALS General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting KEARNS & WEST -HERE TO SUPPORT YOUR PROCESS General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting THANK YOU! General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting Q & A PART 3 General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting General Plan Update Steering Committee - May 15, 2019 Item No. IV(c)4 Additional Materials Presented At Meeting