HomeMy WebLinkAbout20190515_JustificationJune 10, 2019
Planning Department
CITY OF NEWPORT BEACH
100 Civic Center Drive
Newport Beach, CA 92658
RE: 100 Bayview Circle Sign Program Modification
Dear City Planner,
On behalf of Granite Properties, thank you for your time in reviewing this Sign Program
Modification for 100 Bayview Circle.
As the project signage design consultants, our task is to capture a high number of first time
visitors on the project’s perimeter, clearly direct them to parking and ultimately to each
individual suite.
This revised sign program satisfies the intent of the sign ordinance for the following reasons.
First, the signs are legible in the circumstances in which they are seen. Second, they are
compatible with their surroundings and are appropriate to the type of business activity that
occurs at the project site. Finally, the signs give the site an updated look and function. The
revised sign program will continue to give the project a modern and exciting look that will
enhance the surrounding community. The sign program will also provide cohesive signage that
will identify the existing facilities, as one project site. The sign program is consistent and
harmonious yet flexible enough to accommodate new tenants and their needs.
The revised sign program is intended to replace and supersede any existing sheets currently in
the previously approved program. The proposed sign program revisions are simple, easy to
understand, flexible and complies with all current regulations except in the following:
Primary Tenant ID:
We would like to add an additional Primary Tenant ID sign on the South Elevation of the
building as shown on Page 1.3. There are currently no tenant signs on this elevation.
We would like to increase the maximum allowed sign height from 4’ to 6’ while keeping the
same overall max width at 42’ and the same max allowed square footage at 168 s.f. 4’ is not
adequate for all tenant logos. Some tenant logos are much taller than they are wide. The height
increase to 6’ will allow these tenant logos to be installed comfortably on the building wall at a
scale that is readable to motorists.
PA2019-093
Building Entry Monument:
We would like to change the sizes of these monument signs from 8’ wide by 3’-6” tall to 4’ wide
by 6’ tall. We would also like to change the install location of these signs.
Building Entry Address:
We would like to increase the maximum allowed height from 12” to 18” and would also like to
add 15’ tall vinyl address/art numbers on the glass windows.
Please contact me with any questions or comments at 714.204.0073 or hbetancourt@jb3d.com
Best regards,
Hector Betancourt
Designer
JB3D
PA2019-093