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HomeMy WebLinkAbout20190926_Staff_Report CITY OF NEWPORT BEACH ZONING ADMINISTRATOR STAFF REPORT September 26, 2019 Agenda Item No. 6 SUBJECT: Jaguar and Land Rover Signage (PA2019-118)  Comprehensive Sign Program No. CS2019-007  Modification Permit No. MD2019-004 SITE LOCATION: 1540 Jamboree Road APPLICANT: Megahertz Electric Signs OWNER: Jamboree Road L.P. / FHC Corporation PLANNER: Patrick Achis, Planning Technician 949-644-3237, pachis@newportbeachca.gov LAND USE AND ZONING  General Plan Land Use Plan Category: General Commercial (CG)  Zoning District: PC 20 (Land Rover) PROJECT SUMMARY A request to update an existing comprehensive sign program for a recently remodeled building occupied by two automotive dealerships. Included in the request is a modification permit to allow an increase in overall sign area. If approved, this Comprehensive Sign Program and Modification Permit would supersede Comprehensive Sign Program No. CS2007-012 (PA2007-231) and Staff Approval No. SA2012-005 (PA2012-002). The purpose of a comprehensive sign program is to integrate all of a project’s signs. A comprehensive sign program provides a means for the flexible application of sign regulations for projects that require multiple signs in order to provide incentive and latitude in the design and display of signs, and to achieve, not circumvent, the purpose of Newport Beach Municipal Code (NBMC) Chapter 20.42. The proposed program requires the following deviations from NBMC Chapter 20.42: Comprehensive Sign Program 1. The installation of three wall signs on the primary frontage, where the Zoning Code only allows one wall sign for each tenant; 2. The installation of wall signs outside the middle 50 percent of tenant frontages; 3. Proposed logo height of 3 feet, 6 inches on the Land Rover wall sign (Sign 2) located on the primary frontage, where the Zoning Code allows for a maximum sign logo height of 3 feet (16.66 percent increase); 1 Jaguar and Land Rover Signage (PA2019-118) Zoning Administrator, September 26, 2019 Page 2 Tmplt: 07/25/19 4. Proposed number of four freestanding signs on one site, where the Zoning Code allows a maximum of one freestanding sign per site ; 5. Proposed height of one monument sign at 7 feet, 3 inches (Sign 6), where the Zoning Code allows for a maximum monument sign height of 6 feet; 6. Proposed setbacks for freestanding signage near a driveway of 5 feet (Sign 4); 1 foot, six inches (Sign 6); and 2 feet (Sign 7), where the Zoning Code requires a 10-foot setback from driveways; and 7. Proposed addition of a customer promise sign type, where the Zoning Code allows custom signage through a comprehensive sign program. Modification Permit 1. Proposed sign area of 117 square feet for the Jaguar wall sign (Sign 1) and 148 square feet for the Land Rover wall sign (Sign 2), both located on the primary frontage facing Jamboree Road. The Zoning Code allows a maximum of 75 square feet for wall signs located on the primary frontage (an increase of 56 percent for Sign 1 and 97.33 percent for Sign 2); RECOMMENDATION 1) Conduct a public hearing; 2) Find this project exempt from the California Environmental Quality Act (CEQA) pursuant to Section 15311 under Class 11 (Accessory Structures) of the CEQA Guidelines, because it has no potential to have a significant effect on the environment; and 3) Adopt Draft Zoning Administrator Resolution No. _ approving CS2019-007 and MD2019-004 (Attachment No. ZA 1). 2 Jaguar and Land Rover Signage (PA2019-118) Zoning Administrator, September 26, 2019 Page 3 Tmplt: 07/25/19 DISCUSSION  The subject property measures approximately 93,130 square feet in area and is located on Jamboree Road, immediately abutting the Newport Beach Police Department. The site is zoned Land Rover (PC 20) and consists of automotive dealers.  A comprehensive sign program is required whenever three or more nonexempt signs are proposed. The Zoning Administrator is the review authority for a comprehensive sign program. He or she shall not approve an increase in sign height by more than 20 percent above that allowed or an increase in sign area by more than 30 percent above that allowed. Increases above the maximum limits, such as those proposed by the applicant, may be allowed with the approval of a modification permit.  The Jaguar and Land Rover wall signs, located on the primary frontage of 1540 Jamboree Road, have a maximum proposed logo height of 3 feet, 6 inches and sign area of up to 148 square feet. The proposed signs are intended to provide legible signage to pedestrians and motorists traveling east on Jamboree Road and additionally provide advance notice for maneuverability for those traveling west . The logos are in scale with the 165-foot façade on which they are located and complement the lettering of the wall sign.  Given the width of the building façade at 165 feet and the height of the building at approximately 26 feet, 6 inches, staff believes the proposed number of signs, area, and height are compatible with the overall massing and bulk of the building.  Due to the width of the façade and the several operators on site for 1540 Jamboree Road, the location of wall signs within the middle 50 percent of the tenant frontage is not practical.  The addition of the customer promise sign (Sign 4 , a custom sign type) helps the automotive dealers convey the merits of their certified pre-owned program. The sign is compatible with others proposed in this request - including size, height, materials, and location - and will serve to strengthen brand value.  If approved, this Comprehensive Sign Program and Modification Permit would supersede Comprehensive Sign Program No. CS2007-012 (PA2007-231) and Staff Approval No. SA2012-005 (PA2012-002). 3 Jaguar and Land Rover Signage (PA2019-118) Zoning Administrator, September 26, 2019 Page 4 Tmplt: 07/25/19 ENVIRONMENTAL REVIEW This project is exempt from the California Environmental Quality Act (CEQA) pursuant to Section 15311 under Class 11 of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential to have a significant effect on the environment. Class 11 includes construction or replacement of minor structures such as on-premise signs accessory to (appurtenant to) existing commercial facilities. The proposed signage is incidental and accessory to the principal commercial use of the property as automotive sales and will not intensify or alter the use. PUBLIC NOTICE Notice of this application was published in the Daily Pilot, mailed to all owners of property within 300 feet of the boundaries of the site (excluding intervening rights -of-way and waterways), including the applicant, and posted on the subject property at least 10 days before the scheduled hearing, consistent with the provisions of the Municipal Code. Additionally, the item appeared on the agenda for this meeting, which was posted at City Hall and on the City website. APPEAL PERIOD: An appeal or call for review may be filed with the Director of Community Development within 14 days following the date of action. For additional information on filing an appeal, contact the Planning Division at 949-644-3200. Prepared by: BMZ/pa Attachments: ZA 1 Draft Resolution ZA 2 Vicinity Map ZA 3 Applicant’s Justification ZA 4 Sign Matrix ZA 5 Project Plans 4 Attachment No. ZA 1 Draft Resolution 5 RESOLUTION NO. ZA2019-### A RESOLUTION OF THE ZONING ADMINISTRATOR OF THE CITY OF NEWPORT BEACH APPROVING COMPRHENSIVE SIGN PROGRAM NO. CS2019-007 AND MODIFICATION PERMIT NO. MD2019-004 FOR AN INCREASE IN SIGN AREA LOCATED AT 1540 JAMBOREE ROAD (PA2019-118) THE ZONING ADMINISTRATOR OF THE CITY OF NEWPORT BEACH HEREBY FINDS AS FOLLOWS: SECTION 1. STATEMENT OF FACTS. 1. An application was filed by Megahertz Electric Signs, with respect to property located at 1540 Jamboree Road, and legally described as Parcel No. 1 of Resubdivision No. 460 requesting approval of a comprehensive sign program and modification permit. 2. A request to update an existing comprehensive sign program for a recently remodeled building occupied by two automotive dealerships. Included in the request is a modification permit to allow an increase in overall sign area. If approved, this Comprehensive Sign Program and Modification Permit would supersede Comprehensive Sign Program No. CS2007-012 (PA2007-231) and Staff Approval No. SA2012-005 (PA2012-002). The proposed requires the following deviations from Newport Beach Municipal Code Chapter 20.42 (Sign Standards): Comprehensive Sign Program a) The installation of three wall signs on the primary frontage, where the Zoning Code only allows one wall sign for each tenant; b) The installation of wall signs outside the middle fifty (50) percent of tenant frontages; c) Proposed logo height of 3 feet, 6 inches for the Land Rover wall sign (Sign 2) located on the primary frontage. The Zoning Code allows for a maximum sign logo height of 3 feet (16.66 percent increase); d) Proposed number of four freestanding signs on one site, where the Zoning Code allows a maximum of one freestanding sign per site. e) Proposed height of one monument sign at 7 feet, 3 inches (Sign 6), where the Zoning Code allows for a maximum height of 6 feet; f) Proposed setback for freestanding signs near a driveway of 5 feet (Sign 4); 1 foot, six inches (Sign 6); and 2 feet (Sign 7), where the Zoning Code requires a 10-foot setback from driveways; and 6 Zoning Administrator Resolution No. ZA2019-### Page 2 of 10 01-25-19 g) Proposed addition of a customer promise sign type, where the Zoning Code allows custom signage through a comprehensive sign program. Modification Permit a) Proposed sign area of 117 square feet for the Jaguar wall sign (Sign 1) and 148 square feet for the Land Rover wall sign (Sign 2), both located on the primary frontage facing Jamboree Road. The Zoning Code allows a maximum of 75 square feet for wall signs located on the primary frontage (an increase of 56 percent for Sign 1 and 97.33 percent for Sign 2); 3. The subject property is designated General Commercial (CG) by the General Plan Land Use Element and is located within the Land Rover (PC 20) Zoning District. 4. The subject property is not located within the coastal zone; therefore, a coastal development permit is not required. 5. A public hearing was held on September 26, 2019, in the Corona del Mar Conference Room (Bay E-1st Floor) at 100 Civic Center Drive, Newport Beach. A notice of time, place and purpose of the hearing was given in accordance with the Newport Beach Municipal Code. Evidence, both written and oral, was presented to, and considered by, the Zoning Administrator at this hearing. SECTION 2. CALIFORNIA ENVIRONMENTAL QUALITY ACT DETERMINATION. 1. This project is exempt from the California Environmental Quality Act (CEQA) pursuant to Section 15311 under Class 11 of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential to have a significant effect on the environment. 2. Class 11 includes construction or replacement of minor structures such as on-premise signs accessory to (appurtenant to) existing commercial facilities. The proposed sign is incidental and accessory to the automotive dealer use of the property and will not intensify or alter the use. 7 Zoning Administrator Resolution No. ZA2019-### Page 3 of 10 01-25-19 SECTION 3. REQUIRED FINDINGS. Comprehensive Sign Program Pursuant to Newport Beach Municipal Code (NBMC) Section 20.42.120 (Comprehensive Sign Program), the comprehensive sign program allows for an increase in sign height by twenty (20) percent above that allowed and an increase in sign area by thirty (30) percent above that allowed. The program shall comply with the standards of the Zoning Code, except that deviations are allowed with regard to sign area, total number, location, and/or height of signs. In accordance with NBMC Section 20.42.120, the following findings and facts in support of such findings are set forth: Finding: A. The proposed sign program shall comply with the purpose and intent of this Chapter [Chapter 20.42], any adopted sign design guidelines and the overall purpose and intent of this Section [Section 20.42.120]. Facts in Support of Finding: 1. The proposed Comprehensive Sign Program complies with the purpose and intent of NBMC Chapter 20.42 (Sign Standards) because it provides the automotive dealership with adequate identification while guarding against an excessive sign proliferation. The Comprehensive Sign Program preserves and enhances community appearance by regulating the type, size, location, quantity, and illumination of signs. 2. The proposed wall, monument, and pylon signage are necessary to adequately identify the branding for the several automotive dealership s and navigate on-site traffic circulation. 3. The addition of the customer promise sign (Sign 4) helps the automotive dealers convey the merits of their certified pre-owned program. The sign is compatible with others proposed in this request - including size, height, materials, and location - and will serve to strengthen brand value. Finding: B. The proposed signs shall enhance the overall development, be in harmony with, and relate visually to other signs included in the Comprehensive Sign Program, to the structures and/or developments they identify, and to surrounding development when applicable. Facts in Support of Finding: 1. The number and location of signs will not contribute to an overabundance of signage that will have a detrimental effect on the neighborhood. The proposed number of signs on 1540 Jamboree Road will enhance the development by providing adequate identification to motorists travelling on Jamboree Road. 8 Zoning Administrator Resolution No. ZA2019-### Page 4 of 10 01-25-19 2. All proposed signage will utilize metallic tones and will be in harmony with the character and architectural style of the subject building. The size and location of the signage is also complementary to the bulk and scale of the site. Finding: C. The sign program shall address all signs, including permanent, temporary, and exempt signs. Fact in Support of Finding: 1. The sign program includes all project signage. Any future temporary and exempt signs not specifically addressed in the program shall be regulated by the provisions of Chapter 20.42. Finding: D. The sign program shall accommodate future revisions that may be required because of changes in use or tenants. Facts in Support of Finding: 1. The Comprehensive Sign Program has been developed to be effective for commercial uses and allow flexibility for future changes in tenants. 2. It is not anticipated that future revisions to the Comprehensive Sign Program will be necessary to accommodate changes in tenants or uses. However, the Community Development Director may approve minor revisions to the Comprehensive Sign Program if the intent of the original approval is not affected. Finding: E. The program shall comply with the standards of this Chapter, except that deviation are allowed with regard to sign area, total number, location, and/or height of signs to the extent that the Comprehensive Sign Program will enhance the overall development and will more fully accomplish the purposes and intent of this Chapter. Facts in Support of Finding: 1. The Comprehensive Sign Program allows for deviations with regards to the type, number, and location of wall signs. The app roval conforms to the intent of NBMC Chapter 20.42, and enhances the overall development by integrating the project’s signs to be appropriately located and scaled. 2. The proposed Comprehensive Sign Program is consistent with NBMC Chapter 20.42, and is being processed concurrently with a Modification Permit consistent with Section 9 Zoning Administrator Resolution No. ZA2019-### Page 5 of 10 01-25-19 20.52.050 to allow the logo size and sign area to be larger than the standard Zoning Code limitations in order to increase the visibility of the signs. 3. The deviation from the standard that signs shall be located within the middle fifty (50) percent of the building or tenant frontage is appropriate due to the proposed number of signs on a large façade. The standard requirement would force the signs too close in proximity to each other, creating cluttered signage that would be detrimental to the overall appearance of the development. Finding: F. The Approval of a Comprehensive Sign Program shall not authorize the use of signs prohibited by this Chapter [Chapter 20.42]. Fact in Support of Finding: 1. The Comprehensive Sign Program does not authorize the use of prohibited signs. Finding: G. Review and approval of a Comprehensive Sign Program shall not consider the signs’ proposed message content. Fact in Support of Finding: 1. The content of the signs was not considered and the proposed Comprehensive Sign Program does not contain any regulations regarding sign message content. Modification Permit Pursuant to NBMC Section 20.42.110, deviations in sign height greater than twenty (20) percent and sign area greater than thirty (30) percent are subject to the approval of a modification permit. In accordance with NBMC Section 20.52.050 (Modification Permits), the following findings and facts in support of such findings are set forth: Finding: H. The requested modification will be compatible with existing development in the neighborhood. Facts in Support of Finding: 1. The subject property is located in the Land Rover (PC 20) Zoning District and abuts the Newport Beach Police Department to the south. The increase in logo height and sign area is compatible with the existing development in the neighborhood because there are several other commercial uses located along Jamboree Road that employ the use of 10 Zoning Administrator Resolution No. ZA2019-### Page 6 of 10 01-25-19 similar signage and logos for identification purposes, such as the nearby gas station signage and monument signs. 2. The building façade of 1540 Jamboree Road measures approximately 165 feet in width on the primary frontage. Given the width of the building façade and the height of the building at approximately 26 feet, 6 inches, the increased logo height and area of the wall signs and increased height of the monument signs are compatible with the overall massing and bulk of the building. Finding: I. The granting of the modification is necessary due to the unique physical characteristic(s) of the property and/or structure, and/or characteristics of the use. Facts in Support of Finding: 1. The proposed wall signs for the primary frontage of 1540 Jamboree Road serve as the main identification for motorists travelling east and west on Jamboree Road. The Police Station located on 870 Jamboree Road and a gas station at 1550 Jamboree Road obstruct the visibility of the dealership. Jamboree Road, moreover, is designated as a Major Roadway (six lane divided) by the Public Works Department and has a speed limit of 55 miles per hour. Considering the site’s location and orientation on Jamboree Road, an increase in logo height and area for the logo signs are necessary to assist motorists in identifying the dealership during heavy vehicular traffic. 2. The building façade of 1540 Jamboree measures approximately 165 feet in width on the primary frontage. Given the width of the building facade and the height of the building at approximately 26 feet, 6 inches, the increased height and area of the wall signs are compatible within the overall massing and bulk of the building. Finding: J. The granting of the modification is necessary due to practical difficulties associate with the property and that the strict application of the Zoning Code results in physical hardships that are inconsistent with the purpose and intent of the Zoning Code. Facts in Support of Finding: 1. The purpose and intent of the sign regulations is to provide users adequate identification while preserving and enhancing the community’s appearance by regulating the type, size, location, quality, design, character, scale, color, illumination, and maintenance of signs. The sign regulations also encourage the design of signs to be complementary to the buildings and uses to which they relate and are harmonious with their surroundings. 2. The proposed increase in the maximum logo height and area does not interfere with the purpose and intent of the Zoning Code as it provides for adequate identification of the site while guarding against the excessive and confusing proliferation of signs. The 11 Zoning Administrator Resolution No. ZA2019-### Page 7 of 10 01-25-19 proposed increase addresses the practical difficulty of reduced visibility for motorists traveling in heavy vehicular traffic on Jamboree Road and to identify the dealership location. Finding: K. There are no alternatives to the modification permit that could provide similar benefits to the applicant with less potential detriment to surrounding owners and occupants, the neighborhood, or to the general public. Fact in Support of Finding: 1. NBMC Section 20.42.060 (Provisions Applying to All Sign Types) allows a maximum logo height of 36 inches. Section 20.42.070 allows a maximum sign area of 1.5 times the tenant frontage or 75 square feet maximum. Due to the design of the building frontage, the increased logo height and area for the wall signs are necessary to provide improved identification for the subject property. The proposed signage is necessary due to the size of the site and location of the building. Due to the length of the building frontage and its orientation to Jamboree Road, the increased size is necessary to provide site identification. There are no alternatives that would provide adequate visibility to motorists travelling on Jamboree Road. Finding: L. .The granting of the modification would not be detrimental to public health, safety, or welfare, to the occupants of the property, nearby properties, the neighborhood, or the City, or result in a change in density or intensity that would be inconsistent with the provisions of this Zoning Code. Facts in Support of Finding: 1. This approval will allow for an increase in the number and size of the wall signs, but will not result in a change in intensity or density of the existing commercial use. 2. The size of the wall signs are within scale of the signs in the surrounding area and will not adversely affect or be detrimental to persons, property, or improvements in the surrounding neighborhood. 3. Compliance with the Municipal Code and the attached conditions of approval is required and will further ensure that the proposed use will not be detrimental. 12 Zoning Administrator Resolution No. ZA2019-### Page 8 of 10 01-25-19 SECTION 4. DECISION. NOW, THEREFORE, BE IT RESOLVED: 1. The Zoning Administrator of the City of Newport Beach hereby approves Comprehensive Sign Program No. CS2019-007 and Modification Permit No. MD2019-004, subject to the conditions set forth in Exhibit “A,” which is attached hereto and incorporated by reference. 2. This action shall become final and effective 14 days following the date this Resolution was adopted unless within such time an appeal is filed with the City Clerk in accordance with the provisions of Title 20 Planning and Zoning, of the Newport Beach Municipal Code. 3. This resolution supersedes Comprehensive Sign Program No. CS2007-012 (PA2007- 231) and Staff Approval No. SA2012-005 (PA2012-002), which upon vesting of the rights authorized by this Comprehensive Sign Program No. CS2019-007 and Modification Permit No. MD2019-004, shall become null and void. PASSED, APPROVED, AND ADOPTED THIS 26TH DAY OF SEPTEMBER, 2019. _____________________________________ Rosalinh Ung, Zoning Administrator 13 Zoning Administrator Resolution No. ZA2019-### Page 9 of 10 01-25-19 EXHIBIT “A” CONDITIONS OF APPROVAL 1. The development shall be in substantial conformance with the approved site plan, floor plans and building elevations stamped and dated with the date of this approval (except as modified by applicable conditions of approval). 2. Locations of signs are limited to the designated areas and shall comply with the limitations specified in the Sign Matrix included in Attachment No. ZA 4. 3. Sign location shall comply with the City’s line of sight requirements per City Standard STD-110-L. 4. The project is subject to all applicable City ordinances, policies, and standards, unless specifically waived or modified by the conditions of approval. 5. The applicant shall comply with all federal, state, and local laws. Material violation of any of those laws in connection with the use may be cause for revocation of this approval. 6. A building permit shall be obtained prior to commencement of installation of the signs. 7. All proposed signs shall be in conformance with the approved Comprehensive Sign Program for the project site and provisions of Chapter 20.42 (Signs) of the Newport Beach Municipal Code. 8. This Modification may be modified or revoked by the Zoning Administrator if determined that the proposed uses or conditions under which it is being operated or maintained is detrimental to the public health, welfare or materially injurious to property or improvements in the vicinity or if the property is operated or maintained so as to constitute a public nuisance. 9. All signs must be maintained in accordance with Section 20.42.170 (Maintenance Requirements) of the Newport Beach Municipal Code. 10. The signs’ visual character and mounting heights shall comply with the California Building Code. 11. A copy of the Resolution, including conditions of approval Exhibit “A” shall be incorporated into the Building Division and field sets of plans prior to issuance of the building permits. 12. Should the property be sold or o therwise come under different ownership, any future owners or assignees shall be notified of the conditions of this approval by either the current business owner, property owner or the leasing agent. 14 Zoning Administrator Resolution No. ZA2019-### Page 10 of 10 01-25-19 13. This approval shall expire and become void unless exercised within 24 months from the actual date of review authority approval, except where an extension of time is approved in compliance with the provisions of Title 20 Planning and Zoning of the Newport Beach Municipal Code. 14. To the fullest extent permitted by law, applicant shall indemnify, defend and hold harmless City, its City Council, its boards and commissions, officials, officers, employees, and agents from and against any and all claims, demands, obligations, damages, actions, causes of action, suits, losses, judgments, fines, penalties, liabilities, costs and expenses (including without limitation, attorney’s fees, disbursements and court costs) of every kind and nature whatsoever which may arise from or in any manner relate (directly or indirectly) to City’s approval of Jaguar and Land Rover Signage, but not limited to, Comprehensive Sign Program No. CS2019-007 and Modification Permit No. MD2019-004 (PA2019-118). This indemnification shall include, but not be limited to, damages awarded against the City, if any, costs of suit, attorneys' fees, and other expenses incurred in connection with such claim, action, causes of action, suit or proceeding whether incurred by applicant, City, and/or the parties initiating or bringing such proceeding. The applicant shall indemnify the City for all of City's costs, attorneys' fees, and damages which City incurs in enforcing the indemnification provisions set forth in this condition. The applicant shall pay to the City upon demand any amount owed to the City pursuant to the indemnification requirements prescribed in this condition. 15 Attachment No. ZA 2 Vicinity Map 16 VICINITY MAP Comprehensive Sign Program No. CS2019-007 Modification Permit No. MD2019-004 (PA2019-118) 1540 Jamboree Road Subject Property 17 Attachment No. ZA 3 Applicant’s Justification 18 Justification and Required Findings 1. The requested modification will be compatible with existing development in the neighborhood in that the signage is not excessive and is presented in a professional manner. The design is consistent with other Jaguar dealers in Southern California. 2. The modification is being pursued in order to allow signs in excess of 30% of the maximum allowed sign area. While the proposed signage are larger than the existing, Jaguar will be removing 6 signs facing Jamboree (Aston Martin Service, Jaguar w/ Logo, Aston Martin, Newport Beach, Land Rover and Range Rover) and replacing them with 2 wall signs (Jaguar w/ Logo – 116.03 SF , & Land Rover w/ logo – 147.47 SF) Sign one will exceed the allowable SF with a sign program (97.5 SF) by 18.53 SF. Sign two will exceed the allowable by 49.97 SF. The architectural scale of the building supports the proposed signs in their size and design. While the proposed Pylon Sign (#19) is under the 20’ height limit (10’-10”) and is under the SF allowed (37.35 SF), there are also two pedestrian oriented informational signs along with 3 vehicular directional signs proposed. The Newport Beach Sign Code does not specifically address information signs or vehicular directional signs (these are not “tenant” directional sign nor do they include identification that is meant to be viewed from the street). They are also asking for relief from the required 10' setback from the PL. The sign is 7--6" as proposed and 17'-6" setback from the curb face. Aesthetically it looks better for the sign to be centered in the planter. On directional signs # 4 and # 6, they are asking for a waiver from the City's 5'-0" setback from roadways. These are on site signs and there is no room in the proposed planter to set them back 5'-0" from the private road that goes through the dealership. The signs as proposed do not constitute a safety hazard. Jaguar wants to keep a cohesive look to the sign design package to promote a professional appearance and so they are requesting a modification on these signs also. The Dealership is maintaining a consistent brand with other Jaguar dealerships in Southern California. 3. The Zoning code intent is to allow for effective signage without creating a proliferation of signs. Jaguar will be reducing the amount of signage but slightly increasing the size of some. 4. Jaguar feels that by reducing the number of signs facing the ROW but allowing for a greater size to maximize visibility without overwhelming the architectural integrity of the building, this modification provides a reasonable alternative without proving detrimental to surrounding owners and occupants. 5. Allowing an increase in size to signage and allowing for multiple freestanding signs (only one Pylon ID) would not in any way be detrimental to the public health, safety of welfare or result in a change of density or intensity that would be inconsistent with the provisions of the zoning code. 19 Attachment No. ZA 4 Sign Matrix 20 Jaguar Land Rover Rev. 1 – 07/19/19 Rev. 2 – 07/24/19 Rev. 3 – 07/26/19 Rev. 4 – 08/01/19 Jaguar Land Rover Auto Center 1540 Jamboree Road Sign Matrix Frontages: A – Primary, Street (Jamboree Road) Sign # Frontage Sign Type Maximum Size/Area 1 A Wall – Jaguar Letters & Logo Max. Height Logo: 36” Max. Height Letters: 28” Max. Sign Area: 117 SF 2 A Wall – Land Rover Letters & Logo Max. Height Logo: 42” Max. Height Letters: 28” Max. Sign Area: 148 SF 3 A Wall – Dealer Name Letters Max. Height Letters: 8” Max. Area: 6 SF 4 A Customer Promise Sign Max. Height: 7’-3” Max. Area: 16 SF 5 A Ground – D/F Pylon Max. Height: 10’-10” Max. Area: 15 SF 6 A Ground – S/F Directional Max. Height: 7’-3” Max. Area: 3 SF 7 A Ground - S/F Informational Max. Height: 4’-2” Max. Area: 1 SF 21 Attachment No. ZA 5 Project Plans 22 1290 Monterey Pass Road, Monterey Park, CA 91754 Phone: 818.566.1850 Fax: 818.566.1821 www.megahertzsign.com Jaguar Newport Beach Location: 1540 Jamboree Rd. Newport Beach, CA 92660 04/11/19 61 1 Revised 07-19-19 CAO Site Plan Not to Scale P/L 327.96'P/L 110.60'P/L 212 .70 ' P/L 304.06'P/L 271.80'Jamboree Rd. 165'140'Scope of Work 1 - Jaguar Letters & Logo (116.03 SF) 2 - Land Rover Letters & Logo (147.47 SF) 3 - Dealer Name Letters (5.21 SF) 4 - D/F Non-Illum. Informational (15.93 SF) 5 - D/F Illuminated Pylon (14.09 SF) 6 - S/F Non-Illum. Directional (2.16 SF) 7 - S/F Non-Illum. Informational (0.84 SF) 12 3 4 5 6 7 Frontage A Frontage CFrontage B2 Revised 07-24-19 CAO 3 Revised 07-26-19 CAO 4 Revised 08-01-19 CAO 5 Revised 08-22-19 CAO ±7'-6" 10' BCR ±37'±29'BCR ±22'±19' 5 Revised 08-30-19 CAO ±18" ±24 " ±5' 23 1290 Monterey Pass Road, Monterey Park, CA 91754 Phone: 818.566.1850 Fax: 818.566.1821 www.megahertzsign.com Jaguar Newport Beach Location: 1540 Jamboree Rd. Newport Beach, CA 92660 04/11/19 62 1 Revised 07-19-19 CAO Specifications: Sign #1 - JWLXL Sign #2 - LWLXL Halo-Lit Individual Letters & Logo JAGUAR: Molded Chrome Leaper & Letters White LED Halo Illumination LAND ROVER: Molded Ellipse Decorated to Corporate Colors Chrome Land Rover Letters White LED Halo Illumination 116.03 SQ.FT. 147.47 SQ.FT. 1'-10 5/8" 2'-11 13/16" 8'-1 1/8" 28'-10 1/2" 38'-10 3/16" 2'-3 9/16" 77'-10 7/8" 9'-9 7/8" 77'-10 7/8" 2'-7 5/16" 26'-4" Align signage with edge of glazing 6'-6 13/16" 3'-5 13/16" 42'-3 3/8" 2'-3 9/16" 33'-10" Scale: 1/8" = 1'-0" NORTHWEST (FRONT) ELEVATION Scale: 1/16" = 1'-0" Align signage with edge of glazing 165' 2'-7 5/16" 2'-7 5/16" Sign #1 Sign #2 Sign #3 Halo-Lit Letters Built Up Acrylic Letters Gloss Black Faces with Opal Acrylic Returns White Halo LED Illumination Colors: Black Acrylic Faces Opal Acrylic Returns Specifications: Sign #3 - ADL-200 7 7/8" 7'-11 3/8" 5.21 SQ.FT. Scale: 1/2" = 1'-0" 4 Revised 08-01-19 CAO 24 1290 Monterey Pass Road, Monterey Park, CA 91754 Phone: 818.566.1850 Fax: 818.566.1821 www.megahertzsign.com Jaguar Newport Beach Location: 1540 Jamboree Rd. Newport Beach, CA 92660 04/11/19 63 1 Revised 07-19-19 CAO Specifictions: Sign #4 - ACP-D 3'-5 3/8" 3'-5 3/8" 3 15/16" SIDE A SIDE B 6'-10 3/4" Customer Promise Sign (Certified Pre-Owned) - D/F Non-Illuminated Informational - 3mm Thick Aluminum Composite Panels - Finished Sunshine Gray - Silver Graphics (3M 3630-121 Silver) NOTE: The Customer Promise Sign must be displayed adjacent to the Approved Vehicle display area 15.93 SQ.FT. 7'-2 5/8" Scale: 1/2" = 1'-0" 19 3/10" logo 2'-11 1/6" copy 8 2/3" 1 2/3" 1" 1" 4'-0 9/10" 11 3/4" 16 7/11" logo 1 6/11" 1" 1" 2'-9 1/8" copy 5'-5 2/5" 4 Revised 08-01-19 CAO 25 1290 Monterey Pass Road, Monterey Park, CA 91754 Phone: 818.566.1850 Fax: 818.566.1821 www.megahertzsign.com Jaguar Newport Beach Location: 1540 Jamboree Rd. Newport Beach, CA 92660 04/11/19 64 1 Revised 07-19-19 CAO Specifications: Sign #5 - APS-D3 APS-D3 Small Dual Brand Note: No Visible Fixings - Internally Illuminated with White LEDs - 3mm Thick Aluminum Composite Panels Finished Sunshine Gray - Satin Silver Anodized Aluminum Edging & Trim - Black ABS Skirt 3'-5 3/8" 2'-8 3/4" JAGUAR 2'-7 1/2" LR Oval 1'-4 3/4" 1'-2 3/4" 1'-11 5/8" 6" 6" 10'-9 7/8" 14.09 SQ.FT. 10 5/8" 1'-5 1/8" 1'-11 5/8" 1'-11 5/8" 1'-11 5/8" 1'-11 5/8" Scale: 1/2" = 1'-0" 5'-1 15/16" 1'-3 3/16" 2'-4 1/16" 2 Revised 07-24-19 CAO 4 Revised 08-01-19 CAO 26 1290 Monterey Pass Road, Monterey Park, CA 91754 Phone: 818.566.1850 Fax: 818.566.1821 www.megahertzsign.com Jaguar Newport Beach Location: 1540 Jamboree Rd. Newport Beach, CA 92660 04/11/19 65 1 Revised 07-19-19 CAO Specifications: Sign #6 - ATDF2100 Non-Illuminated Post-Mounted Directional - Silver RAL 9006 Aluminum Composite Material - Satin Black Vinyl Copy & Arrows Text and arrows T.B.D. Street Side Opposite Side is Blank 3'-5 5/16" Parking Reception 2.16 SQ.FT. 4 3/4" 6'-10 11/16" 3 15/16" Scale: 1/2" = 1'-0" 2 15/16" 2 15/16" 19 1/3"3" 8 5/6" 2'-11 1/7" 7'-2 5/8" 3 Revised 07-26-19 CAO 4 Revised 08-01-19 CAO 27 1290 Monterey Pass Road, Monterey Park, CA 91754 Phone: 818.566.1850 Fax: 818.566.1821 www.megahertzsign.com Jaguar Newport Beach Location: 1540 Jamboree Rd. Newport Beach, CA 92660 04/11/19 66 1 Revised 07-19-19 CAO Specifications: Sign #7 - ATDF1200 Non-Illuminated S/F Informational - Silver RAL 9006 Aluminum Composite Material - Satin Black Vinyl Copy Front 0.84 SQ.FT. 13/16" 1 15/16" 2 3/8" 3'-11 1/4" 1'-11 5/8" 2 5/16" Scale: 1" = 1'-0" 13/16" 2 5/16" 6 1/6" 1'-7 7/12" 4'-1 5/8" 4 Revised 08-01-19 CAO 28