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Home My WebLink About20190619_ApplicationCommunity Development Department Planning Permit Application 1. Check Permits Requested: D Approval -i n-Concept -AIC # 0 Lot Merger 0 Coastal Development Permit O Limited Term Permit - D Waiver for De Minimis De velopment O Seasonal O < 90 day 0 >90 days D Coastal Residential Development O Modification Permit 0 Condominium Conversion O Off-Site Parking Agreement !ii Comprehensive Sign Program D Planned Community Development Plan D Development Agreement O Planned Development Permit D Development Plan O Site Development Review -D Major D Minor D Lot Line Adjustment D Parcel Map · 2. Project Address(es)/Assessor's Parcel No(s) 11540 Jamboree Rd -442-2 61-10 100 Civic Center Dr ive Newport Be ach, California 92660 949 644-3200 newportbeachca .gov/commun itydevelopment 0 Staff Approval 0 Tract Map 0 Traffic Study 0 Use Permit -OMinor 0Conditional 0 Amendment to existing Use Permit D Variance D Amendment -O Code OPC 0GP OLCP D Other: 3. Project Description and Justification (Attach additional sheets if necessary): New Signage for Jaguar Landro ver Newport Beach Dealership 4 _ Applicant/Company Name !Megahertz Electric Signs I Mailing Address 11290 Monterey Pass Rd J Suite/Unit ';::::=====I City !Monterey Park State jcA =i Zip 191754 I Phone 1818-566-1850 I Fax ~------~' Email IRob@megahertzsign.com I C t tic N I Dennis Stout -Megahertz Electric Signs j 5 . on ac ompany, ...'...~a~m~e-=================================:,-------;:=======. Mailing Address r~04 E Palmyra Ave Suite/Unit ';::::=====~' City !orange State jcA J Zip 192866 J Phone 1714-744-2845 I Fax ~------~' Email ldnstout@gmail.com I 0 N Claudia Carver, Esquire for Jamboree Road L.P / FHC Corporation 6. wner ame ~-;:=======================.---I ;=====,, Suite/Unit ';======:::::::·, State jcA J Zip 190069 J M .1. Add J 1545 Views1te Drive a, mg ress City I Los Angel es Phone 1310-867-4110 I Fax ~------~' Email l1egalbriefcase@aol.com P rty O , Aff"d "t* (I) (W ) Jc1audia Carver, Equ ire 7. rope wner s I av, : e ,__ _________________________ __. depose and say that (I am) (we are) the owner(s) of the property (ies) involved in this application. (I) (We) further certify, under pena lty of perjury, that the foregoing statements and answers here in contained and the information herewith submitted are in all respects true and correct to the best of (my) (our) knowledge and belief. Signature(s): a/l41.AI~ C.lvW-vZ-Title: l?"U4i fife~-; vr . Signature(s): ----------------Title: ~-------.=i Date: ,__ _____ _. *May be signed by the lessee or by an authorized agent if written authorization from the owner of record is filed concurrently with the application. Please note , the owner(s)' signature for Parcel/Tract Map and Lot Line Adjustment Application must be notarized. F·\UserslCOOIShared\Admin\Planning_OiviS1on\Applications\Appl ication_Gu1delineslPlanning Permit Application· CDP added.docx Rev: 01124117 PA2019-118 Community Development Department Planning Permit Application 1. Check Permits Requested: D Approval-in-Concept -AIC # D Lot Merger D Coastal Deve lopment Permit D Limited Term Permit - D Wa iver for De Min im is Development D Seasonal D < 90 day 0>90 days D Coastal Residential Development ~ Modification Permit D Condominium Conversion D Off-Site Parking Agreement 0 Comprehensive Sign Program D Planned Community Development Plan D Development Agreement D P lanned Development Permit D Development Plan D Site Development Review -D Major D Minor D Lot Line Adjustment O Parcel Map 2. Project Address(es)/Assessor's Parcel No(s) j 1540 Jamboree Rd -442-261-1 O 100 Civic Cen ter Drive Newport Beach , California 92660 949 644-3200 newportbeachca.gov/communitydeve lo pment D Staff Approval 0 Tract Map D Traffic Study 0 Use Permit -O Minor 0Conditional 0 Amendment to existing Use Permit D Variance D Amendment -OCode 0PC OGP OLCP 0 Other: 3. Project Description and Justification (Attach additional sheets if necessary): Ne w Signage for Jag ua r Landrover Newport Beach Dealership Larger than the code allows in this zone . 4 _ Applicant/Company Name I Megahertz Electric Signs I Mail ing Address 11290 Monte rey Pass Rd I Suite/Unit ';I=======' City lMonterey Park =i State l cA =i Zip 191754 I Phone 1818-566-1850 ] Fax ~------~' Email I Rob@megahertzsign.com I C t tic N I Dennis Stout -Megahertz Electric Signs 5. on ac ompany ame . ________ _ Mailing Address 1504 E Palmyra Ave Suite/Unit ";=======, State ~lc_A-;::::=================-'_..::Z:::iP~' 9=2=8=66 ============: City !orange Phone 1714-744-2845 I Ema.11 l dnstout@gmail.com Fax ~--------' 0 N Claudia Carver, Esquire for Jamboree Road L.P / FHC Corporation 6. wner ame '-----;::==================================== M .1. Add I 1545 Viewsite Drive ] S ·t /U ·t ] a1 mg ress UI e m ______ _ City I Los Angeles State l cA I Zip 190069 I Phone 1310-867-4110 I Fax ~------~' Ema il j1egalbriefcase@aol.com =i 7 P rt O , Aff"d "t* (I) (W ) !c1audia Carver, Esquire . rope y wner s I av1 : e ~ depose and say that (I am) (we are) the owner(s) of the property (ies) involved in this application. (I) (We) further certify, under penalty of perjury, that the foregoing statements and answers herein contained and the information herewith submitted are in all respects true and correct to the best of (my) (our) knowledge and belief. Signature(s): /( /l 11 A1A {!/1,41 .fl ~ Title: I {f71/j!d ·i rile' /&if -' Date:____,___,__~___,.., Signature(s): ----------------Title: '------------~ Date: ~-----~ *May be signed by the lessee or by an authorized agent if written authorization from the owner of record is filed concurrently with the application. Please note, the ow ner(s )' signature for Parcel/Tract Map and Lot Line Adjustment Application must be notarized. F:\Users\CDD\Shared\Admin\Planning_Division\Applicalions\A.pplicatio n_Guidelines\Planning Permit Appli cation -CDP added.docx Rev: 0 1i24/17 PA2019-118 F:\Users\PLN\Shared\Staff_Dir\Garciamay\Ruby\desktop\DESKTOP_\CUT_PASTE_DRAG_COPY\Office Use Only.docx Updated 08/15/17 FOR OFFICE USE ONLY\ Date Filed: _______________________ 2700-5000 Acct. APN No: __________________________ Deposit Acct. No. ________________________ Council District No.: _________________ For Deposit Account: General Plan Designation: ____________ Fee Pd: _______________________________________ Zoning District: _____________________ Receipt No: ____________________________ Coastal Zone: Yes No Check #: __________ Visa MC Amex # ____________ CDM Residents Association and Chamber Community Association(s): _______________________ Development No: __________________________ _____________________________________________ Project No: ________________________________ _____________________________________________ Activity No: _______________________________ Related Permits: ___________________________ APPLICATION Approved Denied Tabled: _________________________ ACTION DATE Planning Commission Meeting Zoning Administrator Hearing Community Development Director Remarks: __________________________________________________________________________________________ __________________________________________________________________________________________ APPLICATION WITHDRAWN: Withdrawal Received (Date): ________________________ APPLICATION CLOSED WITHOUT ACTION: Closeout Date: ________________________ Remarks: __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 06/19/2019 442 261 10 5 CG PC20 PA2019-118 CS2019-007 and MD2019-004 Newport Center Association, Harbor Cove Community Assoc D2019-0339 PA2019-118 Justification and Required Findings 1. The requested modification will be compatible with existing development in the neighborhood in that the signage is not excessive and is presented in a professional manner. The design is consistent with other Jaguar dealers in Southern California. 2. The modification is being pursued in order to allow signs in excess of 30% of the maximum allowed sign area. While the proposed signage are larger than the existing, Jaguar will be removing 6 signs facing Jamboree (Aston Martin Service, Jaguar w/ Logo, Aston Martin, Newport Beach, Land Rover and Range Rover) and replacing them with 2 wall signs (Jaguar w/ Logo – 116.03 SF , & Land Rover w/ logo – 147.47 SF) Sign one will exceed the allowable SF with a sign program (97.5 SF) by 18.53 SF. Sign two will exceed the allowable by 49.97 SF. The architectural scale of the building supports the proposed signs in their size and design. While the proposed Pylon Sign (#19) is under the 20’ height limit (10’-10”) and is under the SF allowed (37.35 SF), there are also two pedestrian oriented informational signs along with 3 vehicular directional signs proposed. The Newport Beach Sign Code does not specifically address information signs or vehicular directional signs (these are not “tenant” directional sign nor do they include identification that is meant to be viewed from the street). Jaguar wants to keep a cohesive look to the sign design package to promote a professional appearance and so they are requesting a modification on these signs also. The Dealership is maintaining a consistent brand with other Jaguar dealerships in Southern California. 3. The Zoning code intent is to allow for effective signage without creating a proliferation of signs. Jaguar will be reducing the amount of signage but slightly increasing the size of some. 4. Jaguar feels that by reducing the number of signs facing the ROW but allowing for a greater size to maximize visibility without overwhelming the architectural integrity of the building, this modification provides a reasonable alternative without proving detrimental to surrounding owners and occupants. 5. Allowing an increase in size to signage and allowing for multiple freestanding signs (only one Pylon ID) would not in any way be detrimental to the public health, safety of welfare or result in a change of density or intensity that would be inconsistent with the provisions of the zoning code. PA2019-118