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Home My WebLink AboutPA2022-0149_20220727_Parking Management Plan Report_07-06-2022PARKING MANAGEMENT PLAN 2600 E. Coast Hwy, Corona Del Mar, CA SMM 2600 PCH LLC I July 6, 2022 (j PA2022-0149 TABLE OF CONTENTS 1. 2. OVERVIEW VALET & STACKED PARKING PARKING MANAGEMENT PLAN 2600 E. Coast Hwy, Corona Del Mar, CA I SMM 2600 PCH LLC 4 5 !DZ PA2022-0149 EXECUTIVE SUMMARY Re: Parking Management Plan -2600 E. Coast Hwy Attn: Pierce Stelmer SMM 2600 PCH LLC Dear Mr. Stelmer, July 6, 2022 On behalf of the entire LAZ Parking family, I am pleased to submit the following Parking Management Plan for 2600 E. Coast Hwy. LAZ Parking, the second largest national parking company in the United States, was established in 1981 . LAZ is headquartered in San Diego, CA and Hartford, CT, with operations in 451 cities and regional offices in Atlanta, Boston, Chicago, Columbus, Dallas, Los Angeles, Miami, New York, Philadelphia, San Francisco, Seattle and Washington DC. As our company has continued to grow, our founders and the three original partners are still deeply involved with the company, bringing their strengths to various aspects of our parking business. The success of their business stems from building strong client relationships, empowering employees to "Think like an Owner", and never losing touch with their humble roots of parking cars in the front line .. Our Southern California Region employs more than 2,000 people and we operate over 300 locations, with a client retention rate that exceeds 98% annually. Our portfolio includes: resident parking facilities, surface parking lots, major entertainment/event parking, universities, hotels, office buildings, mixed-use projects, on-street/municipal parking, shuttle systems, hospitals and medical complexes, stand-alone garages, valet parking sites, and airports. We offer our clients the resources of a large company but with the attention and responsiveness more typical of a local company. Our Southwest Division has offices in San Diego, Orange County, and Los Angeles. It is headed by Michael Harth, West Coast President, Kynn Knight, Executive Vice President and Jared Svendsen, Regional Vice President. We appreciate the opportunity to work with you and your team and welcome any feedback or questions you may have. Please feel free to contact me. Sincerely, Chris Handlos General Manager chandlos@lazparking.com 1-858-587-8888 949 South Coast Dr. #515 Costa Mesa, CA 92626 PARKING MANAGEMENT PLAN 2600 E. Coast Hwy, Corona Del Mar, CA I SMM 2600 PCH LLC PA2022-0149 1. OVERVIEW 2600 E. Coast Hwy is a mixed-use property consisting of approximately 8, 112 square feet located in the city of Corona Del Mar, Orange County, California. At the entrance of CDM, this iconic building has welcomed patrons into the city since 1987. The property has it own underground parking structure with 89 striped spaces (81 garages spaces; 6 surface lot space and 2 handicap) and provides parking for patrons, employees and office tenants and visitors. Through a stacked valet program an additional 24 spaces can be added to the property for a total of 113 vehicles on property at any given time. PARKING MANAGEMENT PLAN 2600 E. Coast Hwy, Corona Del Mar, CA I SMM 2600 PCH LLC PA2022-0149 . 2. VALET & STACKED PARKING Valet Operational Details The Greeting Zone or valet staging area will be located along the curb located on 5th Street in front of the property. The greeting area will have the capacity to hold 4 vehicles at any one time. All valet equipment will be stored and locked inside the parking garage, in an agreed upon area, to ensure the longevity of the equipment. The equipment will be taking in and out each night the valet program is offered by the valet on duty. 30 minutes will be designated for the set up and tear down of such equipment. With the ever-evolving changes in our economy, valet and valet stack will be utilized on an as needed basis. Through seasonality, and minimal onsite staff and tenant parking we will be able to easily mobilize parking services at a moment's notice. Hours of Operation The hours of operation, for valet, will flex based on seasonality and will be utilized on an as needed bases to ensure accommodations for all parking demand. Due to LAZ's size in the local Corona Del Mar / Newport Beach area, we will be able to staff up and down, at a moment's notice, to handle the location's needs. Valet Parking -Guest Experience (Vehicle Arrival) The following is the process for greeting guests who choose to utilize the valet service. • Guest is greeted by a Valet Ambassador in the Greeting Zone. • We train and utilize our guest service practice of G.E.N.I. g reet ~ye Contact Guest are to be greeted within 15 seconds and personally express a warm welcome! Make eye connect with each guest to establish a human level of connection and trust with the guest. tlame Recognition Our valets will ask for the guest's name upon arrival and will use their name at least once on the way in and on the exit. They will also introduce themselves by name during the initial greeting. PARKING MANAGEMENT PLAN 2600 E. Coast Hwy, Corona Del Mar, CA I SMM 2600 PCH LLC PA2022-0149 2. VALET & STACKED PARKING !mpress Someone Anticipate a need/ask a helping question upon arrival and at exit. • Guest is issued a valet claim check and given retrieval instructions, including: ► The option to text ahead for their vehicle ► Instructions on how and where to pick up the vehicle pick when they are ready to depart • Guest leaves the Greeting Zone and proceeds to their destination within 2600 E. Coast Hwy. Valet Parking -Guest Experience (Vehicle Departure) • Guest either texts ahead or returns to Greeting Zone and presents valet claim check to Valet Attendant or Valet Ambassador. • With the use of technology, the Valet Attendant inside the parking garage will be notified of the departing vehicle. • Once the vehicle has been confirmed the guest(s) is directed to the back of the property to pick up their vehicle. • The Valet Attendant will retrieve the vehicle out of the garage and bring it to the alley located in the back of the property. The attendant will turn off the vehicle, opens all doors for guest, thanks the guest and hand the driver the vehicle keys. • Guest departs in their vehicle and proceeds toward Fernleaf Avenue. PARKING MANAGEMENT PLAN 2600 E. Coast Hwy, Corona Del Mar, CA I SMM 2600 PCH LLC PA2022-0149 ■nz . 2. VALET & STACKED PARKING The approximate location of the Greeting Zone is shown below as indicated by the red star. The approximate locations of the Departure Zone is show below as indicated by the orange star. The blue arrows illustrate the path of travel for valet vehicles from the greeting zone to the garage, where the vehicles will be stored. The green arrows illustrate the path of travel of valet vehicles from the garage to the departure zone, where the guest will pick up their vehicle. Employee Parking PARKING MANAGEMENT PLAN 2600 E. Coast Hwy, Corona Del Mar, CA I SMM. 2600 PCH LLC PA2022-0149 · 2. VALET & STACKED PARKING In an effort to increase the garage capacity LAZ would recommend the following employee parking plan. • Employees must register their vehicles with LAZ first, before parking in the garage. The vehicle, license, make/model, employer, and employee name will be noted. • All center employees will be required to park on the SECOND Floor in the approved parking area. • A vinyl window decal "parking permit" identifying the employee as a 2600 E. Coast Hwy Employee with an ID number will be issued. Employees must show the decal as proof, in order to parking in the garage. ◄ 2in ► PARKING MANAGEMENT PLAN 2600 E, Coast Hwy, Corona Del Mar, CA I SMM 2600 PCH LLC PA2022-0149 2. VALET 8: STACKED PARKING Valet Stacking Layout By utilizing a valet stacking program LAZ is confident we will be able to achieve 24 additional valet vehicles which will allow more volume in parking garage. Below is a layout of the stacking parking program on levels 1 and 2. .. ,.. ~ t • ;..,.. ~ .. .. , f''c.. • ,... , ...... ::"' .';':."~.,.,- \..._ t/ -.u -,.._, ti"'/ l ._,-r '#~~•. ,f.J-1 ,t<1 ., "•1 ~;; ~; .,..:.;t,,_!:;.. t.n .. Gri~:., 1 < '~~~ >ti -1 -:--:-• l ,1· ( t.~ . i I .· . ~\ _ •-,: i I ;, . .,.. , , l a__~ ~----::c.:-""'!!:~"'"ll:1"'1~:t-~~-'IIF.l· ::--...,..,.,...J (\ ~ tj-I -.A . __ .,. .,,,_ ... 11, ~ I ,. Level 1 Valet Storage Capacity (Striped): 40 Valet Stacked Capacity (Inc. Ramp): 14 :,· I I ,; .. ,..__ __ . __ .) '·(p< • I .,• PARKING MANAGEMENT PLAN 2600 E. Coast Hwy, Corona Del Mar, CA I SMM 2600 PCH LLC PA2022-0149 2. VALET & STACKED PARKING ' ' ' , ,...._. . ' I . ..,. , 1 1, .. , Level2 Valet Storage Capacity (Striped): 41 Valet Stacked Capacity (Inc. Ramp): 10 PARKING MANAGEMENT PLAN 2600 E. Coast Hwy, Corona Del Mar, CA I SMM 2600 PCH LLC ■nz ·, PA2022-0149 . 3. VALET & EMPLOYEE STACKED PARKING Flash Valet In order to operate the valet as efficiently as possible, minimize guest wait times, and maximize guest service, we propose utilizing Flash Valet technology at 2600 E Coast Hwy. When any guest decides to valet park, they typically expect to be treated like a VIP. With that said the implementation of Flash will give the guest the ultimate in convenience when valet parking. Valet parking customers will enjoy VIP service with the ability to request their car (including the option to pay) right from their mobile phone. It's as simple as them sending a text message! Upon arrival the valet attendant will politely explain the simple instructions on how to text for the vehicle a few minutes proper to being ready to leave the property. This information will be located on the valet parking ticket as indicated below: 111111111111 1111111111111 237 •tf.l:U llll ron •na TOVIUfT A.111'10.U11 n"NtNU~vtltC:Ll With this property having a greeting zone and departure zone the technology will allow the valets in the garage to know when a vehicle is ready to be retrieved without ever having to have contact with the guest. Once the valet in the garage is notified, they will bring the guest's vehicle to the Departure Zone and wait for the guest to arrive. PARKING MANAGEMENT PLAN 2600 E. Coast Hwy, Corona Del Mar, CA I SMM 2600 PCH LLC PA2022-0149