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HomeMy WebLinkAboutIV(e) - Draft Outreach and Engagement Plan_Attachment No. 3 Draft Outreach and Engagement Plan City of Newport Beach General Plan Update COMMUNITY ENGAGEMENT AND OUTREACH PLAN DRAFT September 28, 2023 Prepared by Kearns & West, in consultation with Dudek. Community Engagement and Outreach Plan Draft 2 Table of Contents 1. Introduction ............................................................................................................................................................................................ 3 1.1 Purpose ............................................................................................................................................................................................. 3 1.2 Outreach Objectives ......................................................................................................................................................................... 4 1.3 Role of General Plan Advisory Committee and Outreach Subcommittee ........................................................................................ 5 1.4 Measuring Success ............................................................................................................................................................................ 6 1.5 Demographic Snapshot………………………………………………………………………………………………………………………………………………………………7 2. Stakeholder Identification.……………………………………………………………………………………………………………………………………………………………….9 3. Community Engagement Timeline........................................................................................................................................................ 13 4. Getting the Word Out ........................................................................................................................................................................... 14 4.1 Notification Methods ...................................................................................................................................................................... 14 5. Engagement Methods and Activities .................................................................................................................................................... 19 5.1 Engagement and Outreach Toolkit ................................................................................................................................................. 19 5.2 Alternative Methods of Engagement ............................................................................................................................................. 23 6. Appendix ............................................................................................................................................................................................... 27 Appendix A ............................................................................................................................................................................................ 27 Appendix B ............................................................................................................................................................................................ 28 Community Engagement and Outreach Plan Draft 3 1. Introduction 1.1 PURPOSE After 16 years, the City of Newport Beach (City) embarked on the preparation of a comprehensive General Plan Update (GPU). In 2019, the City focused on preparing the 6th Cycle Housing Element (2021-2029) in tandem with an update of the Circulation Element. In September and October 2022, the Housing Element was adopted by the City Council and certified by the State Department of Housing and Community Development. The City Council adopted the update to the Circulation Element in October 2022. Currently, the City is actively processing amendments to the Land Use and Noise Elements to implement several housing policy actions identified in the certified Housing Element. The GPU focuses on the other elements of the General Plan, including the Harbor and Bay Element, Historical Resources Element, Natural Resources Element, Arts and Cultural Element, Recreation Element, and Safety Element. Environmental Justice is a topic to be included as mandated by the State of California. The GPU is being conducted in a separate but parallel process to the updates for the Land Use and Noise Element related to implementing the certified Housing Element. Additional non-housing-related changes to the Land Use, Circulation, and Noise Elements may be considered and changed. Changes to the certified Housing Element are not being considered. Other emerging and important topics not addressed by the current General Plan may be included as identified. An integral component of the GPU is the City’s community engagement and outreach. This Community Engagement and Outreach Plan describes how the City will engage with and gather input from the public throughout the preparation of the GPU. The success of the GPU relies on the involvement of community members, residents, property owners, and other stakeholders in shaping and forming the vision, goals, and policies of the General Plan. The City is committed to conducting a transparent, inclusive, and meaningful planning process. Newport Beach is a diverse community with distinct council districts, neighborhoods, industries, and attractions that require focused engagement across the spectrum of participation. Outreach will be designed to hear the voices of those who are often not represented in the projects that shape their community. Outreach will provide meaningful input into outcomes so that community members can witness how their engagement shaped the process. Community Engagement and Outreach Plan Draft 4 The Community Engagement and Outreach Plan should be considered a flexible guide, one that is updated and refined by the project team as it moves through the planning process. The project team consists of the General Plan Advisory Committee’s (GPAC) Outreach Subcommittee, City staff, and the consultant team. Specific ideas, events, and details may be modified to better accommodate goals, budgets, schedules, and other factors associated with the project. The purpose of this Community Engagement and Outreach Plan is to serve as a guide for the community and stakeholder engagement process of the GPU. Specific sections of the Community Engagement and Outreach Plan include: • This Introduction, including the purpose, community engagement objectives, and concurrent related outreach activities; • Stakeholder Identification, including preliminary identification of stakeholder interests; • Community Engagement Timeline, including phases of engagement; • Getting the Word Out, including specific media and materials to engage a broad spectrum of the community; • Engagement Methods & Activities, including descriptions of specific activities and primary audiences for each activity. 1.2 OUTREACH OBJECTIVES Outreach objectives are based on a set of values for engagement (see Figure 1). Below are the primary objectives of this Community Engagement and Outreach Plan and process. • Conduct an open and transparent process based on the International Association of Public Participation (IAP2) principles (see Appendix A); • Engage the full spectrum of Newport Beach community members, including residents, business owners, landowners, and other stakeholders in the GPU process; • Use methods that can engage members of the public on issues that are important to them; • Seek inclusion of diverse community voices; and • Increase public understanding of the General Plan, its importance to the Newport Beach community, and its role in shaping the future. Community Engagement and Outreach Plan Draft 5 Outreach will engage the community where they are both in a physical (or logistical) sense but also in terms of the community’s varying relationships with the City. Community members interact with the built environment in fundamental ways without consideration of a General Plan. They consume municipal services, use public facilities, and interact with the built environment in a myriad of ways on a fundamentally human level. As a result, communications should use terms the general public understands. 1.3 ROLE OF GENERAL PLAN ADVISORY COMMITTEE AND OUTREACH SUBCOMMITTEE The City Council has established a General Plan Update Steering Committee (GPUSC) and a General Plan Advisory Committee (GPAC). The GPUSC is a three-member Brown Act Committee appointed by the City Council. The GPUSC reports to the City Council, sharing recommendations from the GPAC. Appointed on November 15, 2022, the GPAC includes up to 30 representatives from the Newport Beach community and has nine subcommittees, which include the Outreach Subcommittee. The role of the GPAC and its subcommittees is to: • Ensure sufficient public outreach and stakeholder input regarding the update to the General Plan; • Review and provide guidance to City staff and its consultant(s) on changes to the General Plan goals and/or policies as part of the update process that are deemed necessary or advisable to reflect the community's vision for the City; and • Make recommendations to the GPUSC regarding changes to General Plan goals and/or policies. The GPAC Outreach Subcommittee plays a unique role in the GPU process in that its members set the stage for the overall project. Outreach and engagement will begin early and play a key role in shaping the overall process, timeline, and the final General Plan. As the stewards of the outreach and engagement process, the GPAC Outreach Subcommittee is tasked with the following: Outreach Values Meet the Community Where They Are Transparency and Good Governance Balancing Specific Engagement Goals Reach and Depth of Engagement Figure 1. Outreach values for engagement. Community Engagement and Outreach Plan Draft 6 • Coordinating with City staff and the consultant team to review the Community Engagement and Outreach Plan to most effectively connect with the community; • Recommending the Community Engagement and Outreach Plan for consideration and acceptance by the full GPAC; • Nimbly working to adjust outreach and engagement strategies as needed; and • Using networking and individual areas of expertise to help reach a broad audience. 1.4 MEASURING SUCCESS Community outreach for the GPU will focus on connecting community members to their community – people to place – and draw on multiple ways to measure success. Engagement is designed to be varied in depth, impact, and reach to allow community members to participate in the planning process in ways that suit their interest level and availability. Community members will be informed about engagement opportunities through a spectrum of notification tools, detailed in Section 4, with a goal of informing at least 80% of the community. Figure 2 uses a pyramid to illustrate the relationship between the depth of engagement and the level of interest in a particular issue. The variety of outreach and engagement methods is intended to engage members of the public on issues that are important to them (see Section 5. Engagement Methods and Activities). Generally speaking, a large number of community members will have low interest in a particular issue and therefore have a lower depth of engagement, while a smaller number of community members will be highly interested in a particular issue and engage more deeply in the process. Not all types of engagement are intended to be deeply engaging and early stages of outreach often require activities with a low depth of engagement. This approach brings stakeholders into the process, so that they may engage in higher-depth activities as the process moves forward. Figure 3 uses a matrix to show how engagement activities are designed to engage community members along a spectrum of interest and impact. The engagement pyramid and matrix are intended to complement one another and help establish desired involvement. Successful outreach will be measured by meeting the established outreach objectives (see Section 1.2), building relationships with the community, and providing layered opportunities for engagement. Numbers will be tracked for events hosted, event attendees, emails sent, social media posts, and surveys submitted. Community Engagement and Outreach Plan Draft 7 1.5 DEMOGRAPHIC SNAPSHOT According to the United States Census Bureau data from 2020*, the City of Newport Beach, located in Orange County, has a population of 86,694, which represents a 1.17% increase from 2019. Below is information about the race, ethnicity, median age, and income levels throughout the city. Race Newport Beach’s population comprises 81.6% White residents, 9.7% Hispanic or Latino residents, 8.1% Asian residents, and 7.2% residents of two or more races. Ethnicity As of 2020, 14.8% of Newport Beach’s population was foreign-born. Of the ethnic groups, White (non-Hispanic) is the largest. There are about 8.1% Asian (Non-Hispanic) and 9.7% White (Hispanic) residents, the second and third most common ethnic groups. Within the Newport Beach, Aliso Viejo, and Laguna Hills area, 25.9% of households reported speaking a non-English language at home as Figure 2. Engagement pyramid. Figure 3. Matrix of example engagement activities. Community Engagement and Outreach Plan Draft 8 their primary shared language, which is 4% higher than the national average. The most common non-English languages spoken are Spanish, Chinese (including Mandarin and Cantonese), and Persian which includes Farsi and Dari. Age The median age of a Newport Beach resident is 48 years. There are 71,543 adults, of which around 20,000 (23.6%) are classified as senior residents. People under the age of 18 make up 16.6% of the population. Income Levels According to the 2020 U.S. Census, there are nearly 38,724 households in the Newport Beach area. The median household income in Newport Beach is about $142,463 a year. The current poverty rate is 6.9%. *Quickfacts. (2022). Census.gov. Retrieved August 30, 2023, from https://www.census.gov/quickfacts/fact/table/newportbeachcitycalifornia/EDU685221 *Newport Beach, CA. (2023). DataUSA. Retrieved August 30, 2023, from https://datausa.io/profile/geo/newport-beach-ca/ Community Engagement and Outreach Plan Draft 9 2. Stakeholder Identification This section provides an overview of the stakeholders and interest groups for the project team to engage with throughout the development of the GPU. Past outreach efforts will be reviewed to identify community and stakeholder groups, including organizations and other strategic partners who have been previously involved with City projects. The stakeholder and interest groups database will be assessed for any gaps in representation or equity-based needs to consider. See Table 1 for details about the types of stakeholder groups and example organizations. The examples are intended to be representative and are not inclusive of all stakeholders or organizations. This is a preliminary list, and as more stakeholder groups are identified, it will be updated. Table 1: Stakeholder Identification Types Stakeholder Type Description Example Organizations Arts and Culture Arts organizations, cultural and heritage groups • Newport Beach Arts Commission • Newport Beach Arts Foundation • Balboa Island Museum • Newport Beach Historical Society • Sherman Library & Gardens • Art Therapy OC • Newport Beach Public Library • Newport Beach Film Festival • Peter & Mary Muth Interpretive Center • Huse Skelly Fine Art Gallery Building and Development Development organizations, including housing, urban design, and planning (commercial and residential); property management groups; realtors • Building Industry Association of Southern California • R.D. Olson Development • McCarthy Building Companies • Dun & Bradstreet • Newport Equities • Irvine Company • The Picerne Group Community Engagement and Outreach Plan Draft 10 Stakeholder Type Description Example Organizations Business and Commerce Chambers of commerce, trade associations, neighborhood business district groups • Newport Beach Chamber of Commerce • Visit Newport Beach • Balboa Island Merchants Association • Corona del Mar Chamber of Commerce • Irvine Company Community-Based Organizations and Community Groups Nonprofits, grassroots community groups, issue- specific groups, and advocates • Newport Beach Foundation • Feeding in Motion • Furnishing Hope • Serving People in Need OC (SPIN OC) • Orange County Community Foundation • Newport Beach Library Foundation • Newport Beach Police Foundation • Teen Leadership Foundation • OASIS Senior Center Education School districts, K-12 schools, institutions of higher education, daycare centers, private institutions • Newport-Mesa Unified School District • Santa Ana Unified School District • Harbor Day School • Sage Hill School • Anderson Elementary School • Carden Hall School • Eastbluff Elementary School • Mariners Elementary School • Newport Coast Elementary School • Newport Elementary School • Newport Harbor High School • Corona del Mar High School • Pacifica Christian School • Coastline Community College Environment Sustainability, climate, and environmental groups • Newport Bay Conservancy • Irvine Ranch Conservancy • Environmental Nature Center • Banning Ranch Conservancy Community Engagement and Outreach Plan Draft 11 Stakeholder Type Description Example Organizations • Crystal Cove Conservancy • Surfrider – Newport Beach Chapter • Still Protecting Our Newport • Friends of Harbors, Beaches, and Parks Faith-Based Institutions Worship/faith-based institutions and coalitions • Liberty Baptist Church • Newport Harbor Lutheran Church • Our Lady Of Mount Carmel • Our Lady Queen Of Angels • St. Andrew's Presbyterian • St. James Episcopal Church • St. Mark Presbyterian • St. Matthew's • Temple Bat Yahm • Chabad Center for Jewish Life • Christ Church by the Sea • St. John Vianney Chapel Government Agency Local government agencies that have jurisdiction within the city • Mesa Water District • Irvine Ranch Water District • Caltrans District 12 • Orange County Transportation Authority (OCTA) Homeowners Associations Homeowner and community associations of neighborhoods throughout Newport Beach • A comprehensive list of HOAs is included in Appendix B. Public Health Community and public health organizations • NewportCare Medical Group • Hoag Health Center Newport Beach • Newport Center Urgent Care & COVID • UCI Health – Newport Beach • Newport Lido Medical Center • Newport Center Medical Group • Mindpath Health Community Engagement and Outreach Plan Draft 12 Stakeholder Type Description Example Organizations Recreation Maritime/boating, sailing, and other recreation organizations • Newport Harbor Yacht Club • Balboa Yacht Club • Lido Isle Yacht Club • Bahia Corinthian Yacht Club • Windward Sailing Club • Carefree Boat Club of Southern California – Newport • Marina Sailing Newport Beach • The Tennis and Pickleball Club at Newport Beach • Newport Beach Tennis Club Other Other stakeholder groups The list above is not exhaustive and can be updated as needed as more stakeholder groups are identified. Community Engagement and Outreach Plan Draft 13 3. Community Engagement Timeline This section includes a timeline with four phases of community engagement aligned with the elements being updated in the GPU process (see Figure 4). The organization of elements can be adapted based on the results of Phase 1 visioning. Each phase includes engagement methods and activities, described in more detail in Section 5. As described in the introduction, additional elements are being updated on different timelines than the current GPU; these are not included in Figure 4. The Housing Element and Circulation Element were adopted in October 2022. The Noise Element is currently in the amendment process. Figure 4: Community Engagement Timeline Community Engagement and Outreach Plan Draft 14 4. Getting the Word Out 4.1 NOTIFICATION METHODS The project team will use a variety of notification methods to both reach a broad swath of the community and solicit meaningful feedback. All outreach and notification materials, responsibilities, and timing will be updated through logistics plans for each engagement and outreach activity. For each notification method in Table 2, the purpose, timing, and description of each notification strategy are listed. In addition, the estimated cost on a scale of $ – $$$$, the number of people reached, and the level of engagement is indicated for each notification method. The types of notification methods represent a balance between engagement strategies, reach, and cost. The diversification of notification methods aligns with the outreach objectives of effective participation, reaching a variety of community members, and good governance. Additional notification methods can be identified with City staff. Table 2: Notification Methods Type Purpose Timing Description Cost Reach Engagement Social Media (e.g., Facebook, Instagram, Twitter/X, YouTube) Provide continued and active notification for the broader Community. 2-3 weeks in advance of engagement activities with weekly follow-up reminders until the day of the event Notifications using the City’s pre- existing Facebook, Instagram, Twitter/X, LinkedIn, and YouTube accounts. Social media posts can be shared by individual and partner organizations. Paid advertising on social media platforms can be considered. $$$ Medium Medium Mailer Develop direct mail items to announce Project initiation Reach residents and businesses via $$$ High Medium Community Engagement and Outreach Plan Draft 15 Type Purpose Timing Description Cost Reach Engagement visioning workshops and online surveys. notifications in their mail. For example: water bill inserts, project dedicated postcards, and/or City Manager newsletter. Contact Database Maintain and organize email and mailing addresses for people interested in receiving project updates and announcements. Ongoing The initial database will be compiled using contacts from the stakeholder database, City email lists, and community organization contacts. New contact information will be collected and added to the database throughout the GPU process. N/A N/A N/A GPU Website Create easy online access to GPU information, online survey tools, community engagement opportunities, and meeting input summaries. Ongoing – Share project milestones, and survey launches, and announce community events at least 2 weeks before each event. The website will host project information; online surveys, polls, and other input activities; and in- person engagement opportunities. The website will also have a sign-up form $$$ High Medium Community Engagement and Outreach Plan Draft 16 Type Purpose Timing Description Cost Reach Engagement for people to provide contact information to receive email announcements. Newsletter and Email Blasts Communicate process status, provide information regarding upcoming meetings, describe key issues that have been resolved and/or are being raised for discussion, and provide information on how to participate in the process. Weekly The City will periodically send email updates and announcements to community members and other stakeholders entered in the contact database and through the project website notification list. $ High Medium Flyers and Posters Distribute information and announcements about outreach events. Ongoing Printed collateral will match the project branding and QR codes for additional project information. Posted at, but not limited to, local parks, the library, recreation $$ Medium Medium Community Engagement and Outreach Plan Draft 17 Type Purpose Timing Description Cost Reach Engagement centers, and senior centers. Newspaper and Paid Ads Communicate big- picture items related to the GPU to the community- at-large. As needed at project milestones Placement of paid ads in local newspapers, including specialty publications (e.g., The Log, StuNews, Daily Pilot, Newport Beach Independent, the Orange County Register) $$ High Medium GPAC Outreach & Communication Share information about the GPU with the GPAC network. Ongoing The GPAC can share information on the GPU, participation opportunities, and process updates with their respective networks. $ Medium High Media Outreach Partner with local media outlets to share information with the community. As needed News releases to local media outlets $$ High Medium SMS Text Share information about the GPU with the broader community. 1 week in advance of engagement activities and/or at project milestones Notification using a texting platform to reach the community about surveys and outreach events $$ High Medium Community Engagement and Outreach Plan Draft 18 Type Purpose Timing Description Cost Reach Engagement Video Campaigns Share information about the GPU and ways to get involved with the broader community over social media platforms and media channels. Periodically through the process, at project milestones, and/or in advance of engagement activities Create a series of short videos featuring community members sharing their interest in the GPU, what they love about Newport Beach, and encouraging fellow residents to get involved in the GPU process. Elevating the community voice. $$$$ High High Community Engagement and Outreach Plan Draft 19 5. Engagement Methods and Activities This section provides detailed information about the engagement activities to be conducted in support of developing the GPU. Community members can engage at their preferred level while having opportunities to deepen their engagement throughout the process. Additional details will be included in logistics plans and annotated agendas for each activity. 5.1 ENGAGEMENT AND OUTREACH TOOLKIT The scoped methods of engagement, including a description, audience, benefits, and considerations are listed in Table 3. The project team and City will maintain flexibility in implementing and adapting tools and tactics to meet outreach objectives within the boundaries of the established budget. Table 3: Methods of Engagement Method Description Audience Benefits Considerations Digital Engagement Survey The digital engagement survey will be administered through an online platform. The online platform will be updated throughout the project with new polls, forums, and mapping activities. Online engagement is not meant to replace in- person involvement, but rather to complement in- person engagement. Surveys will be administered to specific entities within the city to capture targeted input. Newport Beach community • Allows for in-depth analysis of findings. • Easy way for individuals to provide input on a process. • Can be administered to a wide audience as well as specific groups as needed. • Lack of personal outreach, impersonal. • Fails to capture anecdotal data. Go-To Meetings These meetings include regularly scheduled meetings Groups representing • Create energy and build interest for the • May require planning and Community Engagement and Outreach Plan Draft 20 Method Description Audience Benefits Considerations of local groups, organizations, and/or houses of worship. By attending these meetings, the project team can foster community enthusiasm and interest in the GPU process. Community organizations and interest groups can include local churches and parishes, youth and senior groups, philanthropic groups, and sports groups. specific interests in the city GPU with specific groups. • Go to places where community/groups congregate. attending many meetings, which can strain resources. • Engages a smaller subset of people. Open House An Open House invites members of the public to see how their input has been incorporated throughout the process. This type of event invites the public to learn about the GPU as a whole. These events can occur at the start or the end of the engagement process. Newport Beach community • Creates a platform for the public to learn about the GPU process. • The public can see how their input impacted the GPU process. • Often does not lead to deep engagement. Pop-Up Events Pop-up events take place in various parts of the city to engage the community holistically. Pop-up events can bring issues that usually stay at City Hall or in workshops out on the street thereby engaging members of the public who are not aware of Members of the public that are often hard to reach or not engaged • Include members of the community that are often not engaged in the planning process. • Go to places where the community congregates. • May not allow for deeper engagement. • Participants may be attending the event for a different Community Engagement and Outreach Plan Draft 21 Method Description Audience Benefits Considerations the planning process. Pop-up workshops utilize tactical urbanism, a hands-on fun approach to share information about projects using short-term and scalable activities out in the places where people gather. activity and may not be interested in the GPU. Stakeholder Focus Group Meetings Stakeholder focus group meetings consist of intimate virtual interviews with invited stakeholders. These stakeholders represent various interests, industries, and communities throughout the city to gather a broad range of perspectives on the GPU. Outreach is grounded in meetings with stakeholders who can provide targeted input into the process. These focus groups can quickly get the word out about the project, convey the engagement and outreach process, and solicit advice on the best ways to engage the community. Examples of stakeholder groups include: • Arts & Culture Identified stakeholder groups; stakeholders will be identified in conjunction with City staff. • Allows for in-depth engagement with a focused group of people. • Builds trust and investment in the GPU from local entities and groups. • Can be seen as exclusive or exclusionary. • Requires significant prior planning with the potential of a small turnout in each focus group. Community Engagement and Outreach Plan Draft 22 Method Description Audience Benefits Considerations • Building & Development • Education Community Workshops Community workshops are a way to invite members of the public to learn about specific General Plan elements (e.g., Land Use and safety) and provide input through interactive maps or activities. These types of workshops are a great way to educate and activate community members about the GPU and gain a deeper level of engagement from members of the public. Newport Beach community • Creates equal opportunities for all members of the community to engage. • Allows for deeper and robust engagement. • Can have lower turnout. • Often participants who attend are already the most engaged and involved throughout the process. Commission/Committee Meetings The City has a variety of commissions and committees that play a vital role in engagement and outreach. The project team will attend commission and committee meetings, invite members to read and engage with the materials and provide comments. Commission and committee members • Allows for in-depth engagement with a focused group of people. • Builds trust and investment in the GPU from local entities and groups. • Does not engage the larger public. • Can limit gathering input from a diverse array of perspectives. City Council Meetings The City Council plays a vital role in the GPU process. City Council meetings, announcements, and presentations are great City Council members and members of the public • Utilizes existing channels to publicize the outreach process. • May only reach members of the public who are already Community Engagement and Outreach Plan Draft 23 Method Description Audience Benefits Considerations methods to get the word out about the GPU for already engaged members of the community. who are highly informed about the city. • Builds relationships and investment with City Council members. highly engaged and informed. 5.2 ALTERNATIVE METHODS OF ENGAGEMENT In addition to scoped methods of engagement, the items in Table 4 were identified as alternative methods of engagement. To maintain flexibility throughout GPU engagement and outreach, alternative engagement methods are offered as substitutions to the scoped items in Table 3. Identification of which methods to use will be done in tandem with City staff. Table 4 includes descriptions of each method, audience, benefits, considerations, and possible substitution areas. Table 4: Alternative Methods of Engagement Method Description Audience Benefits Considerations Substitutions Partnerships with Community- Based Organizations Building partnerships with local community-based organizations (CBOs) allows the City to network with other groups with reach. CBOs can market the GPU and encourage members of their organizations to participate. Members of the public that are associated with a CBO • Allows for in- depth engagement with a focused group of people. • Builds trust and investment in the GPU from local CBOs. • Can be costly with low return on investment. • Can prove difficult to find CBOs willing to do additional work for generally lowered budgets. Partnerships with CBOs can replace newspaper advertisements. Community Engagement and Outreach Plan Draft 24 Method Description Audience Benefits Considerations Substitutions Workshop in a Box Create outreach packages that contain information about the GPU. Share the “box” with an interested CBO, local groups, organizations, and/or houses of worship to share with their stakeholders. Groups representing specific interests in the city • Allows for in- depth engagement with a focused group of people. • Builds trust and investment in the GPU from local groups. • The presentation may contain a bias from the presenting organization. • May pose a challenge to return any feedback, questions, or concerns to the project group. (1) Workshop in a Box can replace (1) Go-To Meeting. 1-1 SMS Text Messaging SMS text messaging is a way of reaching a wide range of community members. Text messages can be used to market upcoming events or opportunities for engagement such as filling out a survey. Usually, SMS texting is used to publicize The larger public • Can connect to a wide audience. • A user- friendly way to engage many members of the public. • May be ineffective in the proposed goal of increasing turnout for an event or engagement on a survey. • Can have high costs. (1) round of SMS text messaging can replace (1) round of mailers. Community Engagement and Outreach Plan Draft 25 Method Description Audience Benefits Considerations Substitutions another method of engagement. Youth Engagement Engage young (school-aged) residents in the planning process. Examples of youth engagement can look like: • Hosting focus group meetings with the City’s Teen Leader Program & Mayor’s Youth Council • Hosting pop- ups at a youth event, such as a sports event • Administering a survey to the Mayor’s Youth Council Young people in the community and people who work with youth. • Creates investment in the GPU from a younger audience. • Provides diverse perspectives that are often left out of planning processes. • Can have a lower level of engagement. • Coordination with school districts and school administration can present a challenge. (1) youth engagement can replace (1) Go-to Meeting or (1) Pop- Up Event Community Engagement and Outreach Plan Draft 26 Method Description Audience Benefits Considerations Substitutions and adjacent entities • Hosting a focus group meeting with a high school civics class Community Engagement and Outreach Plan Draft 27 6. Appendix APPENDIX A Below is the IAP2 engagement spectrum graphic. Community Engagement and Outreach Plan Draft 28 APPENDIX B Below is a robust list of Homeowners Associations (HOAs) the project team hopes to engage as stakeholders throughout the process.