HomeMy WebLinkAboutEXCEPTION PERMIT 36Code.
7. That the applicant shall obtai oastal Commission
approval of this application to tyre recordation of the
parcel map.
8. That this res ivision shall . expire if the map has not
been r ed within 3 years of the date of approval,
unl an extension is granted by the Planning
omrnission.
pti on Pit No. 36 ,DiisQL531120
Request to permit the retention of four as -built wall signs which
have been installed on the existing Wells Fargo Bank Building
and which exceed the allowable number of wall signs for it multi -
tenant building.
LOCATION: Lots 2-20, Block 127, Lake Tract, and a
vacated portion of Newport Boulevard,
located at 2727 Newport Boulevard,
comprising the entire block bounded by 28th
Street, Newport Boulevard, 20th Street and
West Balboa Boulevard, within the Cannery
Village/McFadden Square Specific Plan Area.
ZONE: SP-6
APPLICANT: Jack's Surfboards,.Newpon Bench
OWNER: Steve Cloobeck, Newport Beach
William Laycock, Current Planning Manager, explained' that the
addendum to.' the staff report reflects additional findings to
Exhibit "B" in support of signs"A" amd "B", and rewording of
Finding No. 4j Exhibit "C'':
Motion Inasmu,,?h as .the applicant was nut available,
'a motion was made
Ayes * * * and .voted on to removehis item, to the. end of the Planning
Absent Commission agenda. MOTION CARRIED.
.6-
Item Noy3
EP No. 36
COMMISSIONERS MINUTE
d
April 5, 1990
CITY OF NEWIPORT "BEACH
ROLL CAL!_ INDEX
-prepQs revisions of the Municipal Code to the City Council.
MOTION
Item No. 3, Exception Permit No. 36, was discussed by the item No.3
much
Planning Commission in consideration of the applicant in as tCant d l
as no one appeared when the item was introduced earlier in the
evening.
No one appeared before the Planning Commission at this time.
Motion
*ME
ROLL CALL
INDEX
2. That the as -built signs as represented by Signs "A", "B"
and 'V" on the approved plans will not have any
significant environmental impact.
3. That the as -built signs as represented by Signs "A", "B"
and "D" on the approved plans are consistent with the
character and design of the existing structures on the
subject property.
4. That the additional signage as represented by Signs "A",
"B" and "D" on the approved plans is reasonable
considering the double frontage of the site and the size of
the existing commercial development.
5. That the granting of this exception permit will not be
contrary to the purpose of Chapter 20.06 of the Municipal
Code and will not be materially detrimental to the health,
safety, comfort or general welfare of persons residing in
the neighborhood, or detrimental or injurious tc.% property
or improvements in the neighborhood, or to the general
welfare of the City.
6. That the Planning Commission has determined that in this
case, the three signsrepresented as Signs "A", "B" and "U"
of the approved plans are sufficient to provide reasonable
identification of the subject business and that the request
to retain Sign "C' is excessive and unnecessary.
7. That there. are . no exceptional or. extraordinary
circumstances involved with the property which justify the
approval of Sign "C" which represents the fourth wall sign ,
for the subject business:
8: That the approval of Sign "C' shown on the suhmitxed
plans will be contrary to _the purpose of Chapter 20.06 of
the Municipal Code and will be materially detrimental to
the health, safety, comfort and general welfare of persons
residing in the neighborhood, and will be detrimental and
injurious ` to property and improvements in the
neighborhood, and to the general. welfare;' of the; City.
�40-
Cp0i MISSIONER;� MIiNt17I4S
.o,
April 59 1990
CITY OF NEWPORT BEACH
ROLL CALL tKDEX
�,ON�Ii'ILO_N S:
1. That development shall be in substantial conformance with
the approved plot plan and elevations except oh noted
below.
2. That this approval shall permit Signs "A", "B" and "b as
shown on the approved plans and that Sign "C" shall be
removed from the property.
r r o
r W'411331011W if
Reque to review a portion of the proposed landscaping plan for
the Eme d Village Personal Care facility previously. approved
in conjuncti with Use Permit No. 3342. Said review is for the
purpose of termining that ' the proposed landscape plan
adjacent to Buc Gully is in substantial conformance with the
approved plans.
LOCATION: Parc l of Parcel Map 85-257 (Resubdivision
No, located at 3901 Eas►, Coast
Highway, the southeasterly (',rner of East
Coast High and Hazel Driv Corona
del Mar.
ZONE: P-C
APPLICANT: Emerald Associates, Ne ort Beach
OWNER: Same as applicant
Commissioner Pers6n determined that, theJandscaping an is in
substantial 'conformance with the plot lan.
Motion was made and voted an to approve the submit
landwape plan and sections with the determination that they are.;
in substantial conformance with the plans previously, approved. by
-41-
Discussion
7hnmu
D-1
Cl' y OF NEWPORT BEACH
TO: Planning Commission
FROM: Planning Department
SUBJECT: exception Permit No. 36 (Discussi i
Request to permit the retention of four as -built wall signs which
have been installed on the existing Wells Fargo Bank Building and
which exceed the allowable number of wall signs for a multi -tenant
building.
I..,OCATION: Lots 2-20, Block 127, Lake Tract, and a vacated portion of Newport
Boulevard, located at 2727 Newport Boulevard, comprising the entire
block bounded by 28th Street, Newport Boulevard, 26th Strect and
West Balboa Boulevard, within the Cannery Village/McFadden
Square Specific Plan Area.
TO: Planning Commission 2.
C it nform nce with the General Plan and,
I,,caCgi Qoastai Program. Land Use Plan
The Land Use Elements of. the General Plan and the Local Coastal Program designate
the site for "Retail and Service Commercial' uses. The existing signs are being utili7xd
in conjunction with an existing retail business which is a permitted use within such a
designation.
tject_ Property and Surroundi7g, Lanci_ Uses
The applicant's business is one of several businesses located in two buildings within a
small commercial center in the Cannery Village/MacFadden Square Specific Plan Area..
The building occupied by the applicant also contains a Wells Fargo Bank and some
small^r individual offices. The other building contains an Italian restaurant, a flower
shop and a dry cleaners pick-up and drop-off facility. To the north, across 28th Street,
are existing single family and two-family residential units; to the; cast, across the
southbound leg of Newport Boulevard, is a motel, retail commercial uses and a small
bar; to the south, across 26th Street, is a Municipal Parking Lot; and to the west, across
West Balboa Boulevard, are several lots with two-family residential units.
Analysis
-- - ------ -J -f - -, _--- ...t..r...........vyuvo.vv w vu -a b }/ylllll{. IVA 4.n'V 11JUJU Wall »18113, -
However, only one sign was approved inasmuch as the applicant indicated that there
were only two signs currently on the building. Said permit was issued (copy attached)
with a special condition that a maximum of three wall signs per building are permitted.
Shortly after the issuance of the second building permit, the Planning Department
received a complaint regarding the number of signs being installed by the app➢icznt. An
inspection by the Planning Department revealed that. in addition to the three signs
requested by the applicant, there were two wall signs for the Wells Fargo Bank already
on the building. In addition, the applicant had installed the fourth sign that had
previously been denied by the Planning Department (Sign "C"). The applicant was
informed that his signs were in violation of the Newport Beach .Municipa, Code and that
they would have to be removed unless the Planning Commission approved an exception
permit so as to allow more than three wall signs on the building. The as -built signs
being requested by the applicant are as follows:
i' Location imusions Arm_
Sign "A" Westerly elevation facing West 3 ft. x 48 ft. 144 sq.ft.
Balboa Boulevard
Sign "B" Northerly elevation facing 3 ft. x 16 ft. 48 sq.ft.
parking lot
2. What exceptional or extraordinary circumstanges are involved 'Because of
location on property and design of building, various obstructions, buildings, trees,
billboards etc. advertising space has been severely diminished,"
3. Why is an exception er ',t iyecessaEy to protect a substantial prnperly right "To
prevent a deluge of unsightly unprofessional and dangerous edifices that would be
detrimental to all facets of local commerce."
4. Why will the proposal not be gtrimental to the neighborhood? "Increased
visibility of desired commodities, will blend with the existing life styles of this
sports oriented section of the community and increase interest in all other retail
outlets of the area ... positive stimuli."
Spcgific Findings
Notwithstanding staffs objections to the manner in which the applicant has in certain
instances misrepresented the number of signs on the property and has illegally installed
a sign which was previously denied by the Planning Department, it is staffs opinion that
the si-e of the development and the double frontage on both Newport Boulevard and
West Balboa Boulevard does justify some additional signage on the property. However,
it is staffs further opinion that the additional signage being requested should be for the
purpose of identifying the business rather than advertising products or brand names of
merchandise being sold. For this reason, staff suggests that Sign "C' which advertises
"O'Neill" products, should not be permitted. It is staffs 'further opinion that although
Sign "D" does identify the business name, it is excessive inasmuch as the larger Sign "A"
which fronts on West Balboa Boulevard' is clearly visible for traffic traveling southbound.
'l'tterefore, staff also suggests that Sign "D" also he deleted.
Should the Planning Commission wish to approve this application as proposed by the
applicant, the findings and conditions set forth in the attached Exhibit "A" are suggested.
However, should the Planning Commission wish to approve the application for Signs "A"
and "B" only, the findings and conditions of approval set forth. in the attached Exhibit
"B" are suggested. Should the Planning Commission wish to deny this application in its
entirety, the findings set forth in the attached Exhibit "C' are suggested.
PLANNING DEPARTMENT
JAMES D. 1HEWICICEIt, Director
By
W. W 1 ia.tn arV17�
n�.
Senior Planner
Attachments; Exhibit "i%"
Exhibit "B"
Exhibit "C"
Vicinity Map
Site Plan
Plot Plan
Elevations
Photographs
Copy of Building Permit issued January 5, 1990
1. That the as -built signs are compatible with surrounding land uses.
2. That the as -built signs will not have any significant environmental.
impact.
3. That the as -built signs are consistent with the character and design
of the existing structures on the subject property.
4. That the additional signage is reasonable considering the double
frontage of the site and the size of the existing commercial
development.
6. That the granting of this exception permit will not be contrary to the
purpose of Chapter 20.06 of the Municipal Code and will not be
materially detrimenvil to the. health, safety, comfort or general
welfare of persons residing in the neighborhood, or detrimental or
injurious to property or improvements in the neighborhood, or to the
general welfare of the City.
COIF iTMON
EXHIBIT "B"
FINDINGS AND CONDITIONS OF APPROVAL FOR
EXCEPTION PERMIT NO. 36
(Deletes Sign "C' and "D")
EINDINQSI
1.
That the as -built signs as represented by Signs "A" and "B" on the
approved plans are compatible with surrounding land uses.
2.
That the as -built signs as represented by Signs "A" and "B" on the
approved plans will not have any Significant environmental impact.
3.
That the as -built signs as represented by Signs "A" and "B" on the
approved plans are consistent with the character and design of the
existing structures on the subject property.
4.
That the additional signage as represented by Signs "A" and "B" on
the approved plans is reasonable considering the double frontage
of the site and the size: of the existing commercial development.
5.
That the granting of this exception permit will not be contrary to the
purpose of Chapter 20.06 of the Municipal Code and will not be
materially detrimental. to the health, safety, comfort or general
welfare of persons residing in tie neighborhood, or detrimental or
injurious to property or improvements in the neighborhood ar'to the,
general welfare of the City.
CONDITION
1.
That development shall be in substantial conformance with the
approved plot plan and elevations except as noted below.
2.
That this approval shall: permit Signs "A' and "B" as shown on the
approved plans and that Signs "C" and "D" shall be removed from
the property.
ii!{{!
1. That the Planning Commission determined that in this case,
that one wall sign as permitted by Section 20.06.070 B of the
Municipal Code is adequate signage for the subject business.
2. That there are no exceptional or extraordinary circumstances
involved with the property which justify the granting of three
additional wall signs.
3. That adequate design alternatives exist which will allow the
identification of the businesses on the subject property which
will comply with the requirements of the Sign Ordinance,
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,APPLICATION Or: Jack's Surfboards
FOR: Exception Permit No. 36
REQUEST TO: To permit the retention of four as -built wall signs which
have been installed on the existing Wells Fargo Bank
Building and which exceed the allowable number of wall
signs for a multi -tenant building.
LOCATION: 2727 West Newport Boulevard
REPORT REQUESTED BY: ►March 26, 1990
COMMISSION REVIEW: April 5, 1,990
COMMENTS.
r'
i;t4►re:
APPLICATION OF: Jack's Surfboards
FOR:
Exception Permit No. 36
REQUEST TO: To permit the retention of four as -built wall sighs which
have been installed on the existing Wells Fargo Bank
Building and which exceed the allowable number of wall
signs for a multi -tenant building.
APPLICATION OF: Jack's Surfboards
FOR: Exception Permit No. 36
REQUEST TO: To permit the retention of four as -built wall signs which
have been installed on the existing Wells Fargo Bank
Building and which exceed the allowable number of wali
signs for a multi•tenant building.
LOCATION: 2727 West Newport Boulevard
REPORT REQUESTED BY: March 26, 1990
COMMISSION REVIEW: April S, 1990
COMMENTS:
8
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