HomeMy WebLinkAboutC-5213 - Grant Agreement for Special Event Support Program FY 12-13 - CDM Christmas WalkGRANT AGREEMENT
BETWEEN THE CITY OF NEWPORT BEACH AND
CORONA DEL MAR CHAMBER OF COMMERCE
This Grant Agreement ( "Agreement ") is entered into this � day of
2012, by and between the City of Newport Beach, a California
municipal orporation and Charter City ( "City "), and CORONA DEL MAR CHAMBER OF
COMMERCE, a California non - profit corporation located at 2855 E. Coast Highway,
Corona del Mar, CA 92625 ( "Grantee "). City and Grantee are at times individually
referred to as "Party" and collectively as "Parties" herein.
RECITALS
A. It is the policy of the City Council that the City's budget specifically allows the City
Council to direct revenue towards non - profit agencies, community groups,
community events, or enhancement projects with worthy projects or programs
which the City Council deems beneficial to resident's quality of life.
B. Grantee requested a grant from the City for 34th Annual Corona del Mar
Christmas Walk ( "Grant Proposal ").
C. The City Council determined the Grant Proposal is for a worthy project that will
benefit the City's residents quality of life.
D. The City Council approved a grant in the amount of Six Thousand Dollars and
00/100 ($6,000.00) ( "Grant Funds ") to Grantee pursuant to certain conditions
regarding expenditure, reporting, and accounting requirements.
NOW, THEREFORE, the Parties agree as follows:
1. GRANT
1.1. City awards. to Grantee Grant Funds in the amount of Six Thousand Dollars
and 00/100 ($6,000.00) as requested by Grantee in the Grant Proposal attached hereto
as Exhibit A and incorporated herein by reference, or such other amount as authorized
by the City Council.
1.2. Grant Funds shall be disbursed by City to Grantee as follows (select one):
❑ At the time of execution of this Agreement.
On or before August 31, 2012.
❑ In four (4) equal installments on the following dates: (a) Click here
to. enter a date.(b) Click here to enter a date.(c)Ciick here to enter a
date.; and (d)Click here to enter a date..
2, TERM
The term of this Agreement shall commence on the date first written above
( "Effective Date ") and shall continue in full force and effect until June 30, 2013, unless
terminated earlier as provided herein.
3. RESTRICTIONS ON USE OF FUNDS
3.1. The Grant Funds are subject to the following expenditure conditions
( "Approved Uses "):
3.1.1. The Grant Funds shall be expended solely for the purposes
provided in Exhibit A;
3.1.2. The Grant Funds shall not be used for any activity that would
violate City, state or federal statutory or decisional law such as regulations affecting
non - profit or tax exempt organizations exempt from taxation pursuant to Section
501(c)(3) of the Internal Revenue Code; and
3.2. Grantee further warrants to City that the Grant Funds will be spent solely for
the Approved Uses and the Grant Funds shall be used by Grantee during this
Agreement's term otherwise the Grant Funds shall be returned to City, as provided in
Section 5 below.
4. REPORTING AND ACCOUNTING REQUIREMENTS
4.1. At all times during the term of this Agreement, Grantee shall maintain true,
proper, and complete books, records, and accounts (collectively, "Books and Records ")
in which shall be entered fully and accurately all transactions taken with respect to the
operations of Grantee under the Grant Proposal and the expenditure of the Grant
Funds. Grantee shall maintain the Books and Records in accordance with Generally
Accepted Accounting Principles.
4.2. If the Grantee has been audited by an independent auditor or has been the
subject of a compliance audit/examination by a grantee or regulatory agency during the
past three years, audit reports and management letters indicating compliance violations,
fraud, illegal acts, material weaknesses in internal control structure or reportable
conditions, in connection with such audits shall be delivered to the City thirty (30) days
prior to the effective date of this agreement. If no audits or events as described above
have occurred during this period, the Grantee shall provide City a written assertion that
no audits or similar examinations have occurred during the three (3) year period and an
assertion that the Grantee is not aware of any events or conditions, described above, or
other information that might reasonable impact City's decision to fund the grant as
requested.
4.3. City reserves the right to designate its own employee representative(s) or its
contracted representative(s) with a Certified Public Accounting firm who shall have the
right to audit Grantee's accounting procedures and internal controls of Grantee's
financial systems as they relate to the Grant Proposal and to examine any cost,
revenue, payment, claim, other records or supporting documentation resulting from any
Corona del Mar Chamber of Commerce Page 2
items set forth in this Agreement. Any such audit(s) shall be undertaken by City or its
representative(s) at mutually agreed upon reasonable times and in conformance with
generally accepted auditing standards. Grantee agrees to fully cooperate with any such
audit(s).
4.4. This right to audit shall extend during the length of this Agreement and for a
period of three (3) years or longer, if required by law, following the date of any Grant
Funds tendered under this Agreement. Grantee agrees to retain all necessary
record sldocumentation for the entire length of this audit period.
4.5. Grantee shall, upon conclusion of the event, furnish the City with a Balance
Sheet and Income Statement describing the receipt and disbursement activities of
Grantee with respect to the Grant Funds. In its sole and absolute discretion the City
may also require Grantee to submit: (1) quarterly check registers and descriptions of
each disbursement; (ii) budget -to- actual - results; and (iii) a statement of position
describing the assets and liabilities associated with the Grant event. All reports,
including a post -event evaluation, shall be due to the City no later than forty -five (45)
days following the conclusion of the event. In the event that an independent audit is
conducted, Grantee shall forward a copy of the audited report tot eh City for review,
including any Management Letter, Report on Internal Controls, or Reportable Conditions
letter generated during the course of the audit.
4.6. Grantee agrees to exercise prudent financial management processes
including proper oversight of all assets, budget preparation, and timely reporting
including budget -to- actual- comparisons.
4.7. All Approved Uses shall be performed by Grantee or under Grantee's
supervision. Grantee represents that it possesses the professional and technical skills
required to perform the services required by this Agreement, and that it will perform all
services with a standard of care and in a manner commensurate with the community
professional standards.
4.8. If Grantee has supported Political Action Committees(s) (PACs) during the
past three (3) years, the Grantee shall hire an independent auditor to perform limited,
agreed -upon testwork procedures to provide City assurance that City sponsored event
profits did not subsidize the funding of Political Action Committees (PACs) and event
proceeds were adequately segregated from funds used to support PACs. Agreed upon
procedures may include a review of a detail list of the past three (3) years of PAC
contributions and expenditures, including:
a. An identifying donor number, date and amount of each reported
contribution; and
b. A detail of expenditures sufficient enough to determine that the
expenditures were solely for PAC - related expenses; and
c. Any retained earnings or fund balance at the end of each fiscal year.
Substantive documentation for the contribution and expenditure should be available
upon request. City shall approve the agreed -upon testwork procedures prior to the
commencement of fieldwork.
Corona del Mar Chamber of Commerce Page 3
5. USE OF GRANT FUNDS
The Grant Funds shall be used solely by Grantee for the Approved Uses and for no
other use, including but not limited to political activity in support of a PAC. In the event
that the Grant Funds are not used for the Approved Uses, Grantee shall notify the City
in writing, and shall be obligated to return the Grant Funds in full to the City within ten
(10) days. If the Grant funds are not expended by or before June 30, 2013, Grantee
shall notify the City in writing and shall be obligated to return the unexpended Grant
funds to the City within thirty (30) days.
6. INDEMNIFICATION
6.1. To the fullest extent permitted by law, Grantee shall indemnify, defend and
hold harmless City, its City Council, boards and commissions, officers, agents,
volunteers, and employees (collectively, the "Indemnified Parties ") from and against any
and all claims (including, without limitation, claims for bodily injury, death or damage to
property), demands, obligations, damages, actions, causes of action, suits, losses,
judgments, fines, penalties, liabilities, costs and expenses (including, without limitation,
attorney's fees, disbursements and court costs) of every kind and nature whatsoever
(individually, a Claim; collectively, "Claims "), which may arise from or in any manner
relate (directly or indirectly) to this Agreement (including the negligent and /or willful acts,
errors and /or omissions of Grantee, its principals, officers, agents, employees, vendors,
suppliers, consultants, subcontractors, anyone employed directly or indirectly by any of
them or for whose acts they may be liable for any or all of them).
6.2. Notwithstanding the foregoing, nothing herein shall be construed to require
Grantee to indemnify the Indemnified Parties from any Claim arising from the sole
negligence or willful misconduct of the Indemnified Parties. Nothing in this indemnity
shall be construed as authorizing any award of attorney's fees in any action on or to
enforce the terms of this Agreement. This indemnity shall apply to all claims and liability
regardless of whether any insurance policies are applicable. The policy limits do not act
as a limitation upon the amount of indemnification to be provided by Grantee.
7. GRANTEE INDEPENDENCE
In the performance of this Agreement, the Grantee, and the agents and employees of
Grantee, shall act in an independent capacity and are not officers, employees or agents
of the City. The manner and means of performing the Approved Uses are under the
control of Grantee, except to the extent they are limited by statute, rule or regulation and
the expressed terms of this Agreement. Nothing in this Agreement shall be deemed to
constitute approval for Grantee or any of Grantee's employees or agents, to be the
agents or employees of City. Grantee shall have the responsibility for and control over
the means of performing the Approved Uses, provided that Grantee is in compliance
with the terms of this Agreement. Anything in this Agreement that may appear to give
City the right to direct Grantee as to the details of the performance or to exercise a
measure of control over Grantee shall mean only that Grantee shall follow the desires of
City with respect to the results of the Approved Uses.
Corona del Mar Chamber of Commerce Page 4
8. PROHIBITION AGAINST TRANSFERS
Grantee shall not assign, sublease, hypothecate or transfer this Agreement or any of
the services to be performed under this Agreement, directly or indirectly, by operation of
law or otherwise without prior written consent of City. Any attempt to do so without
written consent of City shall be null and void.
9. NOTICES
9.1. All notices, demands, requests or approvals to be given under this Agreement
shall be given in writing and conclusively shall be deemed served when delivered
personally or on the third business day after the deposit thereof in the United States
mail, postage prepaid, first class mail, addressed as hereinafter provided.
9.2. All notices, demands, requests or approvals from Grantee to City shall be
addressed to the City at:
City Manager
Special Event Grant Funding
City of Newport Beach
3300 Newport Boulevard
P.O. Box 1768
Newport Beach, CA 92658 -8915
Phone: (949) 644 -3000; Fax: (949) 644 -3020
9.3. All notices, demands, requests or approvals from City to Grantee shall be
addressed to Grantee at:
Linda Leonhard
Corona del Mar Chamber of Commerce
2855 E. Coast Highway, Suite 101
Corona del Mar, CA 92625
Phone: 949 - 673 -4050
Email: Ieonhard@cdmchamber.com
10.TERMINATION
10.1. Termination for Cause. Grantee shall be in default if Grantee fails or refuses
to perform any duty required by the Agreement or performs in a manner inconsistent
with the terms, conditions and restrictions in this Agreement. In such event, City shall
give Grantee, thirty (30) days written notice to cure, if the default can be cured and City
shall be entitled to terminate this Agreement if Grantee has not cured the default within
the thirty (30) day cure period. City shall be entitled to immediately terminate this
Agreement if the default cannot be cured through corrective action. If terminated for
cause, Grant Funds shall be returned to the City pursuant to Section 5. This Agreement
is made on an annual basis, and as such is subject to non - renewal at its termination.
10.2. Termination without Cause. City may terminate this Agreement at anytime
with or without cause upon seven (7) days written notice to Grantee, any remaining
Corona del Mar Chamber of Commerce Page 5
Grant Funds in Grantee's possession at the time of termination shall be returned to City
pursuant to Section 5.
10.3. Specific Performance. Grantee agrees that the City has the legal right, and
all necessary conditions have been satisfied, to specifically enforce Grantee's
obligations pursuant to this Agreement.
11. STANDARD PROVISIONS
11.1. Compliance With all Laws. Grantee shall at its own cost and expense comply
with all statutes, ordinances, regulations and requirements of all governmental entities,
including federal, state, county or municipal, whether now in force or hereinafter
enacted.
11.2. Waiver. A waiver by either Party of any breach, of any term, covenant or
condition contained herein shall not be deemed to be a waiver of any subsequent
breach of the same or any other term, covenant or condition contained herein, whether
of the same or a different character.
11.3. Integrated Contract. This Agreement represents the full and complete
understanding of every kind or nature whatsoever between the parties hereto, and all
preliminary negotiations and agreements of whatsoever kind or nature are merged
herein. No verbal agreement or implied covenant shall be held to vary the provisions
herein.
11.4. Conflicts or Inconsistencies. In the event there are any conflicts or
inconsistencies between this Agreement and the Grant Proposal or any other
attachments attached hereto, the terms of this Agreement shall govern.
11.5. Interpretation. The terms of this Agreement shall be construed in accordance
with the meaning of the language used and shall not be construed for or against either
party by reason of the authorship of the Agreement or any other rule of construction
which might otherwise apply.
11.6. Amendments. This Agreement may be modified or amended only by a
written document executed by both Grantee and City and approved as to form by the
City Attorney.
11.7. Severabilitv. If any term or portion of this Agreement is held to be invalid,
illegal, or otherwise unenforceable by a court of competent jurisdiction, the remaining
provisions of this Agreement shall continue in full force and effect.
11.8. Controlling Law And Venue. The laws of the State of California shall govern
this Agreement and all matters relating to it and any action brought relating to this
Agreement shall be adjudicated in a court of competent jurisdiction in the County of
Orange.
11.9. Equal Opportunity Employment. Grantee represents that it is an equal
opportunity employer and it shall not discriminate against any contractor, employee or
Corona del Mar Chamber of Commerce Page 6
applicant for employment because of race, religion, color, national origin, handicap,
ancestry, sex or age.
11.10. No Attorney's Fees. In the event of any dispute or legal action arising under
this Agreement, the prevailing party shall not be entitled to attorney's fees.
11.11. Counterparts. This Agreement may be executed in two (2) or more
counterparts, each of which shall be deemed an original and all of which together shall
constitute one and the same instrument.
[SIGNATURES ON FOLLOWING PAGE]
Corona del Mar Chamber of Commerce Page 7
IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed
on the dates written below.
APPROVED AS TO FORM:
CITY ATTORNEY'S OFFICE
Date: Col r- 7- // i -
By:
Aaron C. Harp
City Attorney �U0
ATTEST: F5, 19,
Date: I
•
Attachment: Exhibit A: Grant Proposal
CITY OF NEWPORT BEACH,
A California municipal corporation
Date: %I �3)2��L
By: 1�_ C -
Dave Kiff
City Manager
GRANTEE: Corona del Mar Chamber of
Commerce a California non-profit
corporation.
Date:
e
By:
Linda Leonhard
President
[END OF SIGNATURES]
Corona del Mar Chamber of Commerce Page 8
Exhibit A
O' 0% DEL ti!�
COMMERCE
CHAMBER OF
Submitted by
THE CORONA DEL MAR CHAMBER OF COMMERCE
2855 E. Coast Hwy, Suite 101
Corona del Mar, CA 92625
(949) 673 -4050 /
Info@cdmchamber.com
February 15. 2012
I Section One — Applicant/Event Information (5 pages maximum, not including attachments)
Name of Applicant Organization:
Corona del Mar Chamber of Commerce
Application Representative Contact Information:
First Name
Linda
Last Name
Leonhard
Full Address
2855 E. Coast Hwy, Suite 101, Corona del Mar, CA 92625
Type of Entity:
Corporation I LLC LLP Sole Proprietor Other Non Profit 501(c) 6
Name of Event:
34th Annual Corona del Mar Christmas Walk
Event Date(s):
December 2, 2012
, Is this an annual event? I Yes Yes I No
Type of Event:
Art/Culture I Sports
Commercial
Social
Community I Special Interest Other: Economic promotional event for businesses within
the Corona del Mar Business District
Event location /venue:
The Corona del Mar Business District (Avocado to Poppy). Main Stage at Larkspur &
Bayside.
Are you anticipating any road closures? If so, describe waste minimization and clean -up for the
public spaces /roads.
One Road closure at the lower end of Larkspur from 7:am -5pm (similar to Farmers Market).
Event also uses 2 city lots at Bayside & Marguerite. The CDM Chamber provides trash
receptacles throughout the CDM Business District and the City waste management picks up
trash the next morning.
Is there a fee to enter the event for the general public? Describe what if any, portion of the event is
FREE to the public.
The Event is Free to the Public
Description of Event:
The Corona del Mar Christmas Walk is a traditional holiday kick -off celebration & walk
through the Corona del Mar Business District from Avocado to Poppy. The day features the
unique promotions of the CdM merchants, and includes live entertainment, restaurant
specials, children's activities and a spectacular exhibit of community & city organizations
promoting their cause or services.
The Corona del Mar Christmas Walk is an ideal example of a community event that fulfills its
mission of serving the local business economy while providing a true sense of spirit to
generations of community residents, civic organizations and visitors alike.
Summarize applicant's prior event experience (1/2 page Maximum):
The Corona del Mar Chamber of Commerce has successfully been providing the community
with special events for the past 45 years. Our organization presents three seasoned annual
events a year, two of which are over 30 years old and growing. Our organization also
partners with the City of Newport Beach on our second oldest event and the partnership
displays a trust in work ethics and talents. Our organization's staff has over 20 years of
event planning experience with expertise in all areas of event development.
If the Applicant conducts similar events elsewhere, please provide details including: where, when,
safety issues, and if applicable, why the event left its pervious location (1 page maximum):
N/A
Amount of cash requested: $10,000
How will the requested funds be used?
The requested funds will be used to assist in the marketing and execution of the event.
Does the applicant hold IP rights?
Yes - In Process
No
Is there a contract with an Event Organizer?
Yes
No
Contact Information for Event Organizer:
N/A — (Same as Applicant)
The City's support should represent no more than 25% of the total event
No
Yes
budget. Volunteer hours may not be counted toward the total event budget,
but the value of in -kind goods and services may be counted. Does your
reauest meet his criterion?
The City's support must be used for the implementation of an actual
Yes
No
special event. (i.e. event execution, not planning the event. Does your
request meet this criterion?
The request for City support must include a list of other City entities or
Yes
No
groups and private sponsors from whom the applicant is seeking financial
support. Are you seeking support from other sponsors? (if yes, attach list)
List of Potential Sponsors or Contributing Supporters
• Solicited to over 500 Business Members of the Corona del Mar Business District.
• Solicited to all Corona del Mar Chamber of Commerce Business Members.
• Solicited to all sponsors of other CDM Chamber of Commerce Event Sponsors.
• In -kind Media Sponsorship (Daily Pilot / Newport Independent)
• In -kind Radio Sponsorship (KOCI)
• Beverage Sponsorship (Straub Distributing)
**See below list of 2011 sponsors
2011 Event Sponsors
• City of Newport Beach
• CDM Business Improvement District Members.
• Newport Floor Covering
• Teles Properties
• Marque Urgent Care
• State Farm
• Union Bank
• Solar City
• Newport Beach Independent
• Melinda Luthin Law
• Stella Artouis
® KOCI
Section TWO — Community Component (5 pages maximum)
The 34th Annual Corona del Mar Christmas Walk is an ideal example of a
community event that fulfills its mission of serving the local business economy
while providing a true sense of spirit to generations of community residents, civic
organizations and visitors alike.
The Christmas Walk is a tremendously popular community tradition drawing
approximately 7,000 -8,000 people into Corona del Mar's Business District to
celebrate the kick -off to the Holiday Season. The event is anticipated by local
businesses & residents year -round making preparations to promote storefronts
and celebrate lifestyles in one of the City's most proud beach communities. The
Christmas Walk provides the platform for celebration among city residents and a
promotional showcase for community merchants and civic organizations.
Additionally, the Christmas Walk generates a true sense of community pride,
spirit and education by incorporating a wide variety of civic organizations with
the opportunity to exhibit their causes and fundraise for their individual
campaigns. The event showcases local schools and assists to promote their
choirs, musical programs and provides community service hours. The event
showcases the various programs our City offers through both the Oasis Senior
Center and the Parks and Recreation Department. Our City Police and Fire
Departments are represented through the Fireman's Grill, CERT programs and
the Pet Adoption Programs. In addition to the many City supported or endorsed
organizations who participate, the event's popular vendor row encompasses
exhibitors from businesses in the greater Newport Beach area and beyond, thus
generating a city revenue element through daily business license fees.
The Christmas Walk is free to the public and proudly features the U.S. Marine
Corp as the official event charity through the Orange County Toys for Tots
Program. Through the Christmas Walk, we are able to provide truck loads of toys
for the holidays to families of our local Marines and the families they support
through the generous toy donations from our local residents and community
participants.
In Summary: The Christmas Walk is a proud social celebration for our
community residents, a number one revenue generating day for our CDM
businesses, a promotional stage for the community's organizations, and a kind
supporter of our local U.S. Marine Corp families.
Section Three — Economic Impact and Sponsorship Proposal (10 Pages maximum)
Business & Sales Tax Impact
The Corona del Mar Chamber of Commerce originally launched The Christmas
Walk 33 years ago with the mission of stimulating the local business economy by
promoting the merchants of Corona del Mar's Business District during the kick-
off to the holiday season.
Today, the event far exceeds its mission bringing an estimated 7,000 -8,000 people
into Corona del Mar businesses filling local restaurants, boutiques and service
shops reporting their highest daily revenues of the year. The Christmas Walk is
not only anticipated year round by the local businesses and residents of Newport
Beach, but additionally draws visitors from outside of city boundaries based
upon the event's ongoing data collection.
Record of Event Management & Safety
The Corona del Mar Chamber of Commerce has been producing large -scale
special events for over 30 years and works very closely with City Staff on all
aspects of event management as it relates to safety and guidelines. The
Christmas Walk has a clean record on safety and remains in constant
communications with NBPD in an effort to keep that record. The Christmas Walk
continues to grow with each consecutive year and the execution and
management of this event continues with a positive track record.
Financial Management
The Corona del Mar Chamber of Commerce demonstrates strong financial
management as well as cost- effective measures during the entire event process.
The continued City Sponsorship contribution is of great assistance as the
sponsorship support and in -kind assistance during the past few years has been
affected by the economic downturn. Certainly every effort to stimulate additional
outside sponsorship is being conducted as our annual fundraising efforts
continue. The Corona del Mar Chamber of Commerce seeks in -kind assistance
from Beverage sponsors, Food sponsors and a number of Entertainers. We work
from a pool of potential financial sponsors for businesses desiring promotional
benefit. The requested sponsorship is applied directly to the event budget and
would not exceed 25% of the total event budget.
Please see attached 2012 Christmas Walk Budget below:
Corona del Mar Chamber of Commerce
CHRISTMAS WALK 2012 Budget
Total Income 46,646.00
Expense
2012
Reimburseable funds
Budget
Ordinary Income /Expense
280.00
Income
7,243.45
Events Income
3,682.37
Business License Fee
280.00
Beverages Rev - Alcoholic
19,206.00
Food Revenue
2,105.00
Sponsorships
11,000.00
Opportunity Drawings
4,105.00
Vendor Space Reservations
11,950.00
Total Events Income
48,646.00
Total Income 46,646.00
Expense
Reimburseable funds
420.00
Business Licenses 8 Permits
280.00
Equipment Rental
7,243.45
Event Beverages, - Alcoholic
3,682.37
Event Beverages - Non - Alcoholic
272.61
Event Decor
100.00
Event Food - General
466.07
Event Signage
288.77
Event Supplies
231.49
Facility Fees 8 Permits
3,385.54
G&A
16,154.00
Graphics Design
413.00
Hired Entertainment
3,500.00
Marketing
4,520.00
Meeting Expense
27.26
Outside Services
250.00
Postage and Delivery
258.41
Printing and Reproduction
1,608.13
Promotion! PR
480.00
Total Expense
43,581.10
Net Ordinary Income 5,064.90
Net Income 5,064.90
Marketing & Promotions
The Christmas Walk is marketed throughout the community through various
forms of print and radio publicity and is designed to maximize sponsor benefits.
• Daily Pilot
• Newport Independent
• KOCI Radio
• Direct Mail Marketing
• Press Releases
• Social Networking
• Ticket Ads
• Event Program & Guide
• Event Posters
• Light Pole Banner throughout the Village of Corona del Mar
• Median Street Banners
• Merchant notifications and guidelines
Marketing Contact: Linda Leonhard, President
Corona del Mar Chamber of Commerce
Experience: 25 Years Event Planning & Marketing
City Promotional Recognition in Return for Support
The Christmas Walk showcases the various programs our City offers through
both the Oasis Senior Center and the Parks and Recreation Department. Our City
Police and Fire Departments are represented through the Fireman's Grill, CERT
programs and the Pet Adoption Programs. In addition to the many City
supported or endorsed organizations who participate, the event's popular vendor
row encompasses exhibitors from businesses in the greater Newport Beach area
and beyond, thus generating a city revenue element through daily business
license fees.
The Christmas Walk marketing collateral also features and promotes the City
through various forms of print and radio publicity by featuring the City logo at the
top level sponsorship benefit.
Please See Attached Feature Sponsorship Level.
CHRISTMAS WALK
TOYS r•r 10750,We -Prize - En,enalnmem
Time to receive big marketing benefits this holiday season
through sponsoring the 34th Annual Christmas Walk. This
event offers excellent promotional opportunities for sponsors
through a variety of pre U post event media that reaches
thousands within the community. Below are various means of
exposure your business can gain through supporting the 2011
Christmas Walk.
❑ FEATURED SPONSOR LEVEL $10,000
• Top Tier Logo /brand featured on all media, publicity & marketing pre & post event.
• Top Tier Website Advertising
• Top Tier Logo /Brand Recognition on Event Posters placed in all CDM Business Windows
• Top Tier Logo /Brand Recognition on all Daily Pilot /Newport Independent Publication Ads
• Your Promotion posted on the official Christmas Walk Face Book & social media sites.
• Radio name recognition on KOCI Public Service Announcements Pre -event & live interview on event day.
• Prime location exhibit space on event day (Includes: Premium Tent, Table, Linen & Chairs).
• Display company banners in key event locations directly on PCH.
• Sponsor to receive 20 Opportunity Drawing Tickets for a chance to win over $15,000 worth of prizes.
• Your contribution will assist in providing toys for children of Military families in time for the holidays
through the U.S. Marines Toys -4 -Tots Program.
❑ TICKET AD SPONSOR (Exclusive) $5,000
• Place your 4 -color ad on the back of 7,000 event opportunity drawing tickets distributed throughout
the community beginning November 1" through event day on December 4`".
• This is an exclusive opportunity and Sponsor will receive the first rights of refusal for consecutive year
placement.
❑ ADVERTISING SPONSOR: $1,500
• Logo /brand recognition in all media, publicity & marketing material pre -post event.
• Logo /brand recognition on Event Posters placed in all CDM Business Windows.
• Logo /Brand Recognition on all Daily Pilot /Newport Independent Publication Ads.
• Event Day exhibit space in the Vendor Faire (Includes: Canopy, table Linen & Chairs)
• Sponsor to receive 10 Opportunity Drawing Tickets for a chance to win over $15,000 worth of prizes.
FAX BACK PRIOR TO OCTOBER 31ST TO (949) 673 -3940
isiness Name: Contact Phone:
Signature Date: Email
❑ 1 will Pay by Visa /MC# Exp_ ❑ I will send check to the CDM Chamber of Commerce
2855 E. Coast Hwy, Ste 101 -Corona del Mar, CA 92625 PH (949) 673 -4050 -Fax (949) 673 -3940 www.ComChamber.com