HomeMy WebLinkAboutCendant Car RentalCITY OF NEWPORT BEACH
PLANNING COMMISSION STAFF REPORT
Agenda Item No. 3
November 18, 2004
TO: PLANNING COMMISSION
FROM: Sharon Wood, Assistant City Manager
644 -3222, swood @city.newport- beach.ca.us
SUBJECT: Use Determination for Offices and Vehicle Rental Facility
2101 Dove Street
APPLICANT NAME: Cendant Car Rental Group
ISSUE:
Is the suggested use of the property principally office, with the vehicle rental use
qualifying as ancillary?
RECOMMENDATION:
Determine that the suggested office use would be the principal use, and the vehicle
rental use would be ancillary.
DISCUSSION:
Backaround:
The subject property is in the Administrative, Professional and Financial (APF) District.
The Zoning Code states that this district "[p]rovides areas which are predominantly
offices, but which also accommodate support retail and service uses." Business and
professional offices are permitted uses in the APF District, and vehicle /equipment
rentals are permitted as an ancillary use with a use permit. An ancillary use is defined
as "[a) use that is clearly incidental to and customarily found in connection with the
principal use; is subordinate in area, extent, or purpose to the principal use served;
contributes to the comfort, convenience, or necessity of the operation, employees or
customers of the principal use served."
Cendant Car Rental Group is considering relocating their Avis facility from 848 Dove
Street to 2101 Dove Street (See Attachment 1 for site locations). The existing facility is
used for rental car washing, refueling and storage. The property at 2101 Dove Street is
Use Determination for Office Use and Vehicle Rental Facility
November 18, 2004
Page 2
larger, has an existing building, and could accommodate more operations. Therefore,
Cendant is considering relocating office functions to this site, as well as the vehicle
rental functions.
Before proceeding with more detailed plans and filing a use permit application, Cendant
has asked whether the City would consider their office use to be the principal use, which
would make the car rental use eligible for a use permit as an ancillary use.
The Planning Commission made a similar use determination in 1998, when Brabus
North America was considering a site in the APF District for its North American
headquarters as well as a showroom, retail sales area, storage and shop. Only the
headquarters office use is permitted in the District; retail sales are permitted as an
accessory use with a use permit; and vehicle sales and repair uses are permitted with a
use permit as ancillary uses. The office use for Brabus accounted for only 20% of the
floor area. However, the Planning Commission found office to be the principal use
because 63% of revenues would come from wholesale sales to Mercedes Benz dealers,
generated by the office use. The staff report and minutes for that Commission
determination are attached.
Analysis:
Cendant operates both Avis and Budget car rental operations, and would locate offices
for the following functions of both companies in the existing building at 2101 Dove
Street:
• Southern California Regional Sales Vice President and staff (some staff to be
relocated from LAX)
• Orange County District Manager and support staff
• Orange County Fleet Distribution Manager and support staff
• Southern California Wholesale Manager
• Local operation managers
In addition, they would install four maintenance bays inside the building, and 2 wash
racks and a 12- position fuel facility outside. Finally, cars would be stored at this
location.
The office uses, which are permitted, would occupy about 30% of the building floor
area, and a lesser portion of the site area. From this point of view, staff would not
consider office to be the principal use of the property.
However, Cendant's actual and forecast sales figures for 2004 show that nearly $52
million would be generated by the regional sales staff, who manage corporate accounts.
Approximately $46.5 million would be generated by wholesale staff who manage the
sale of used vehicles. By contrast, the John Wayne Airport sales other than corporate
Use Determination for Office Use and Vehicle Rental Facility
November 18, 2004
Page 3
accounts generate approximately $32 million per year, and the retail business that
would occur at the Dove Street facility would generate about $1 million per year. These
sales figures lead staff to conclude that approximately two- thirds of Cendant's revenue
from a new facility at 2101 Dove Street would be due to the offices on site, and only
one -third of revenues would be attributable to the vehicle rental facilities.
Cendant indicates that it is customary in the car rental business to have one location
serve several uses; in fact, Cendant does not lease office space alone without the
possibility of conducting other functions such as light vehicle maintenance and storage
on the same site. The Code's definition of an ancillary use does not limit consideration
to physical aspects such as the amount of building or site area occupied by the ancillary
use. In this case, the majority of revenue generated by the business would come from
the office use, although the majority of physical space would be occupied by the vehicle
rental use. Staff believes that the use of the property as Cendant has described it could
qualify as principally office, and the vehicle rental aspect could qualify as ancillary and.
therefore be eligible for consideration of a use permit.
Environmental Review:
A use determination is not a project as defined by CEQA, so no environmental review is
required. Should the Planning Commission determine that the vehicle rental use as
described would be ancillary to the principal office use, Cendant would need to apply for
a use permit, which would require environmental review.
Submitted by:
pa-�-(Aia �
Sharon Wood
Assistant City Manager
Attachments: 1. Site Map
2. Planning Commission Staff Report, November 5, 1998
3. Planning Commission Minutes, November 5, 1998
A
?Ew?agr CITY OF NEWPORT BEACH Hearing Date: November 5, 1998
COMMUNITY AND ECONOMIC Agenda Item No.: 6
I DEVELOPMENT
C4S /iORH�
PLANNING DEPARTMENT Staff Person: Sharon Wood
3300 NEWPORT BOULEVARD 644 -3222
NEWPORT BEACH, CA 92658
(949) 644 -3200; FAX (949) 644 -3250
REPORT TO THE PLANNING COMMISSION
SUBJECT: Interpretation of Zoning Code Regarding Appropriateness of Use
Permit. for Custom Car Service in the APF District
SUGGESTED
ACTION: Determine whether the use qualifies as accessory and ancillary to the
principal use, and is an appropriate use to be considered for a use
permit.
Background
Staff has received the attached inquiry regarding a potential use on property located on Campus
Drive in the APF District. It is unclear to staff whether this is an appropriate use to be considered
for a use permit, and the applicant is requesting a determination from the Planning Commission
before filing a use permit application. If the Commission determines that a use permit is
appropriate for this type of business in the APF District, an application would have to be filed and
the merits of the particular case considered by the Commission before a use permit could be
approved.
The proposed user is Brabus North America, which distributes and sells upgraded wheels and other
specialty products for Mercedes Benz automobiles, and also modifies autos With custom upholstery,
equipment and engines. The site at 4040 Campus Drive is intended to serve as the company's
North American headquarters as well as to accommodate a showroom, retail sales area, storage, and
shop for approximately six automobiles. The shop area is intended for both interior and engine
modifications.
Business and professional offices are permitted uses in the APF District, warehousing and storage
are permitted with a use permit, vehicle /equipment sales and repair are permitted as ancillary uses
with a use permit, and retail sales are permitted as an accessory use. Ancillary and accessory uses
are defined as follows in the Zoning Code.
Accessory use: A use that is appropriate, subordinate, and customarily incidental to the main use of
the site and which is located on the same site as the main use.
Ancillary use: A use that is clearly incidental to and customarily found in connection with the
principal use; is subordinate to and serves the principal use; is subordinate in area, extent, or
purpose to the principal use served; contributes to the comfort, convenience, or necessity of the
5
operation, employees, or customers of the principal use served. An ancillary use may be located on
a property separate from the principal use.
Analysis
Based on a conceptual floor plan for the business, 25% of the building will be used for retail sales,
20% for office, 15% for storage, and 40% for the shop. The permitted office use accounts for a
small portion of the floor area, while the uses that may be allowed as accessory or ancillary would
occupy the majority of the building. Because of this distribution of building area, staff was
concerned about classifying the uses other than office as accessory or ancillary.
Brabus also has provided the attached annual revenue estimates by category of business. The
estimates show that the majority of revenues ($12 million, or 63 %) come from wholesale sales to
Mercedes Benz dealers, while only 37% of revenues ($7 million) come from retail sales. On this
basis, staff believes there may be justification to find that the office use related to the wholesale
activity and the North American headquarters is the principal use, and the other uses are accessory
or ancillary to the office use.
Staff also believes the retail sales and shop uses meet the Code definitions of accessory or ancillary
uses. It is customary for a wholesale business and a company headquarters to conduct some retail
sales as a subordinate activity, and retail sales could be determined to be an accessory use for this
business. A typical transaction involves the delivery of a new vehicle from a Mercedes Benz dealer
to Brabus for equipment installation and/or engine modification after the customer has worked with
the Brabus office staff to make selections. Therefore, the shop activities would be incidental and
subordinate to the office use and would contribute to the convenience of Brabus' customers, and
could be determined to be ancillary uses.
Submitted by:
SHARON Z. WOOD
Assistant City Manager
/s/ Sharon Z. wood
Attachments
Page 2
City of Newport Beach
Planning Commission Minutes
November 5, 1998
INDEX
Publ comment was opened and then closed.
Motion wa ade by Commissioner Gifford to adopt Resolution Number 1480,
recommendin the City Council approval of Amendment 881.
Ayes: Fuller, As Selich, Gifford, Adam,
Noes: None °
Absent: Ridgeway, Kranzl
Abstain : None
Yi
SUBJECT: Revised Sheet Name f ' Bonita Canyon Planned Item No. 5
Community Area (Final Tract 15478). FT No. 15478
Public Comment was opened and closed. n
Motion was made by Commissioner Gifford to adopt Resolution Nur`i'ibpr 1481,
changing street name "Seabridge" to Seabluff " in the Bonita Canyon
Planned Community Area (Final Tract No. 15478).
Ayes: Fuller, Ashley, Selich, Gifford, Adams
Noes: None
Absent Ridgeway, Kranzley
Abstain: None
YYY
�..�_. .1.»,...n. nv... ....v�r2 •�mzwvf. W^YM.Ma:. boa' AMItL: +4%WErA'aM:. ^nM411'.WXn6!YsM' 8\ 'W.::"'V . '"- ;E+_,'T.
SUBJECT Interpretation of Zoning Code Regarding
Appropriateness of Use Permit for Custom Car Service in
the APF District
Determine whether the use qualifies as accessory and ancillary to the principal
use, and is an appropriate use to be considered for a use permit.
Public comment was opened.
Greg Watkins, representing the owner of Brabus Automotive presented
catalogues to Commission. He stated that Brabus is an automotive company
that specializes in customizing Mercedes Benz automobiles. This project wilf
be the North America headquarters resulting in approximately 20 million
dollars worth of business during their first year. The location of the show room
on Campus Drive is across the airport and would be used by their customers
for transportation. The shop area is intended for both interior and engine
modifications.
Item No. 6
Discussion only
1
City of Newport Beach
Planning Commission Minutes
November 5, 1998
Assistant City Manager Sharon Wood, at Commission Inquiry, noted Tnat this is
not a public hearing as there Is not a use permit application. Staff is asking
for a determination whether this kind of use qualifies as something that could
apply for a use permit.
Public comment was closed.
Commissioner Adams noted that he as comfortable with this use.
Chairperson Selich added he is also comfortable with this type of use and
that he knows about this company and its worldwide reputation.
Motion was made by Commissioner Gifford that the Commission determine
that the use qualifies as accessory and ancillary to the principal use, and is an
appropriate use to be considered for a use permit.
Ayes:
Fuller, Ashley, Sellch, Gifford, Adams
Noes:
None
Absent:
Ridgeway, Kranzley
Abstain:
None
.. • t k ter. '
a.) %Oir Council Follow -up - Oral report by the Assistant City Manager
regng City Council actions related to planning - Mrs. Wood
reported hat General Plan 98-3 was initiated.
b.) Oral report fro fanning Commission's representative to the Economic
Development C )M�nittee - Chairperson Selich reported that the
subcommittees are cs 11; rkfng on the issues in their area of interest.
c.) Matters which a Planning 6W. issioner would like staff to report on at
a subsequent meeting - Chairperson Selich introduced a petition
signed by Corona del Mar residents regarding the issue of new
construction that is three stories hibly„_ He presented Commission
members with copies of photos and thbkpetition. Following a brief
discussion, Commission requested staff to Ming this matter back on
agenda for discussion.::
d.) Matters which a Planning Commissioner may wish to Pb e on a future
agenda for action and staff report - Commissioner Fuller ed about
the December 10th meeting and noted the night for the istmas
gathering as the 17th to be held at Commissioner Selich's home.
e.) Requests for excused absences - none.
INDEX
Additional Business
P