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Home My WebLink About2012/06/28_NRC AgendaCITY OF NEWPORT BEACH NEIGHBORHOOD REVITALIZATION COMMITTEE AGENDA Newport Beach City Hall, Council Chambers 3300 Newport Boulevard Thursday, June 28, 2012 - 4:00 p.m. to 5:30 p.m. Neighborhood Revitalization Committee Members: Michael Henn, Council Member (Chair) Rush Hill, Council Member Ed Selich, Council Member Staff Members: Kimberly Brandt, Community Development Director Brenda Wisneski, Deputy CD Director Jim Campbell, Principal Planner Steve Badum, Public Works Director Dave Webb, Deputy PW Director /City Engineer Cindy Nelson, Project Consultant Leonie Mulvihill, Assistant City Attorney Marlene Burns, Administrative Assistant Call Meeting to Order Approval of Minutes for June 14, 2012 (Attachment 1) III. Balboa Village Citizen Advisory Panel - Council Member Henn Draft Balboa Village CAP Implementation Plan, May 2012 (Attachment 2) Balboa Village Implementation Plan Exhibits: • Brand Development Process (Exhibit 1) • KMA Market Analysis and Strategies (Exhibit 2) • Parking Plan (Exhibit 3) • Implementation Matrix (Exhibit 4) 1. Overview of Balboa Village Implementation Plan -Cindy Nelson (Attachment 3) a. Staff Memorandum dated June 22, 2012 (Attachment 4) 2. Correspondence received (Attachment 5) 3. Recommended Action: a. Review and provide comment b. Forward to (tentative dates): Planning Commission — July 5, 2012 Harbor Commission — July 11, 2012 City Council — August 14, 2012 IV. Public Comment V. Adjournment Please refer to the City Website, httD:// www .newportbeachca.gov /index.aspx ?page =1831, for additional information regarding the Neighborhood Revitalization Committee. AN AGENDA FOR THIS MEETING HAS BEEN POSTED AT LEAST 72 HOURS IN ADVANCE OF THE MEETING AND THE PUBLIC IS ALLOWED TO COMMENT ON AGENDA ITEMS. IT IS THE INTENTION OF THE CITY OF NEWPORT BEACH TO COMPLY WITH THE AMERICANS WITH DISABILITIES ACT (ADA) IN ALL RESPECTS. IF, AS AN ATTENDEE OR A PARTICIPANT AT THIS MEETING, YOU WILL NEED SPECIAL. ASSISTANCE BEYOND WHAT IS NORMALLY PROVIDED, THE CITY OF NEWPORT BEACH WILL ATTEMPT TO ACCOMMODATE YOU IN EVERY REASONABLE MANNER. PLEASE CONTACT LEILANI BROWN, CITY CLERK, AT LEAST 72 HOURS PRIOR TO THE MEETING TO INFORM US OF YOUR PARTICULAR NEEDS AND TO DETERMINE IF ACCOMMODATION IS FEASIBLE (949 -644 -3005 OR Attachment No. 1 Draft Minutes — June 14, 2012 Action Meeting Minutes NEIGHBORHOOD REVITALIZATION COMMITTEE Location: Council Chambers Thursday, June 14, 2012 - 4:00 p.m. Call Meeting to Order Council Member Henn convened the meeting at 4:00 p.m. and reviewed the meeting protocol. The following persons were in attendance: Committee Members • Michael Henn, Council Member (Chair) • Rush Hill, Council Member • Ed Selich, Council Member City Staff • Kimberly Brandt, Community Development Director • Brenda Wisneski, Deputy Community Development Director • Jim Campbell, Principal Planner • Dave Webb, Deputy Public Works Director /City Engineer • Cindy Nelson, Project Consultant • Leonie Mulvihill, Assistant City Attorney • Marlene Burns, Administrative Assistant Approval of Minutes for February 16, 2012 (Attachment 1) — Council Member Selich moved to approve the minutes of the February 16, 2012, meeting as corrected, and Council Member Hill seconded the motion; and the minutes were approved unanimously. Public Comments on non - agendized Items Chair Henn invited comments from the public on non- agendized items. There was no response and the public comments portion of the meeting was closed. Balboa Village Citizen Advisory Panel - Council Member Henn A. Draft Balboa Village CAP Implementation Plan, May 2012 (Attachment 2) Balboa Village Implementation Plan Exhibits: • Brand Development Process (Exhibit 1) • KMA Market Analysis and Strategies (Exhibit 2) • Parking Plan (Exhibit 3) • Implementation Matrix (Exhibit 4) 1. Brand Promise– Gary Sherwin, Visit Newport Gary Sherwin, Visit Newport, provided a PowerPoint presentation addressing the formation of the CAP, developing a long -term vision for the area, definition of a brand, understanding what makes Balboa Village different, and the formation of a working group to help with the process. He addressed the methodology, research, and developing a Brand Promise. Don Anderson continued addressing details of the research, community outreach, on -line survey, databases used, existing association contacts and results. He presented details of the results of the survey including sampling and responses received. He highlighted the need to communicate appropriately regarding the area (e.g., Balboa Village versus Balboa Island), reasons for visiting, and perceptions of Balboa Village. It was noted that visitors tend to rate the area much more highly than did residents. They have a much more positive impression of the area. Mr. Anderson identified different names used by visitors and residents for the area. Page 1 of 4 Neighborhood Revitalization Committee Action Meeting Minutes of June 14, 2012 Discussion followed regarding the equity in the term "Fun Zone" and it was suggested to leverage name recognition with `Balboa Village Fun Zone." Chair Henn indicated additional helpful information was elicited by the survey. Discussion followed regarding percentages of visitors for the purpose of dining and other activities as well as their thoughts about the area. 2. Overview of Balboa Village Implementation Plan -Cindy Nelson (Attachment 3) Cindy Nelson noted that the implementation plan must be believable and stated the recommendations including implementation of the vision. She thanked CAP Members for their work on this project. She addressed the purpose of the CAP and addressed initial boundaries, key issues identified by the CAP early in the process, and discussion regarding expansion of the Fun Zone. Ms. Nelson noted that the CAP felt that having both Balboa Village and Fun Zone in the title is important for both residents and visitors. She addressed modifications to signage and way - finding signs. Ms. Nelson addressed challenges and opportunities, the possibility of a small boutique hotel in the area and key projects including ExplorOcean and the Balboa Theater. She addressed a City -owned property which may present future development opportunities. Ms. Nelson reported that the CAP felt the order of the recommendations to be important. These include the creation of new revenue streams, a commercial fagade program, and preservation of some existing signs. Discussion followed regarding the possibility of developing incentive programs for commercial improvements and increasing support for keeping the sidewalks clean. Ms. Nelson continued listing details of the recommendations including tenant improvements, the importance of demonstrating a commitment to the area, and deferring a tenant outreach program. She addressed the importance of creating partnerships with ExplorOcean and the Balboa Theater to ensure projects come to fruition. She addressed special events and activities during the off -peak season, and the limited City staff resources. Discussion followed regarding the possibility of hiring a professional promoter consultant for event planning and using existing resources. Ms. Nelson reported that the City of Huntington Beach operates a City -run recreational vehicle program on their beach parking lot during off -peak seasons. She addressed the initial investment and possible additional net revenues to be generated. Discussion followed regarding maintaining the current infrastructure. Ms. Nelson addressed future mixed -use development opportunities on the City -owned parking lot. Commissioner Selich indicated that he is skeptical regarding developing a hotel far from the water. Ms. Nelson recommended allocating additional funding to the BID for marketing and additional programs that will help convey the vision brand promise. She addressed the importance of beginning to convey the message of the vision. Discussion followed regarding evaluating existing programs, sorting out a successful approach, and modifying recommendations subject to developing a strategy. Ms. Nelson reported the BID is currently working on amending their boundaries. She presented planning and zoning recommendations, the possibility of maintaining the current eclectic architecture or using theme architecture, applicable current sign guidelines, zoning, development of a management plan, existing Page 2 of 4 Neighborhood Revitalization Committee Action Meeting Minutes of June 14, 2012 adequate parking for commercial and beach use, new development opportunities, and the possibility of eliminating parking requirements for new commercial developments. Discussion followed regarding providing credit for on- street parking. Community Development Director Kimberly Brandt reported that staff is moving forward with preparing the implementation plan for the Local Coastal land -use plan but elimination of parking can be considered through zoning. Ms. Nelson addressed in -lieu parking fees for Balboa Village and noted the yearly revenue generated. Discussion followed regarding restaurant parking and Ms. Nelson reported that the businesses have indicated an interest in a valet parking system using the City lot during off hours. Restaurant uses will generate a need for managed parking. Ensuing discussion pertained to pooling valet parking, the possibility of a district -wide shared parking program, and moving to a district -wide analysis model rather than assessing each individual property. Ms. Nelson addressed continuing Code Enforcement efforts and parking management plan. She reported that the consultant recommends removing time limits from metered spaces and implementing a demand - based pricing for on- and off - street parking. She noted that there is a proposal on the table if the City Council approves the recommendation. She addressed the possibility of treating the Balboa Village as a commercial parking benefit district and noted that the CAP felt strongly that this is a means to create a permanent, on -going revenue stream to fund eligible projects and programs in the Village. Discussion followed regarding State laws under which commercial parking districts fall, parking enhancement funds, developing a tailored solution with a governance structure and consideration of setting precedence. Ms. Nelson reported the possibility of creating a residential parking permit program, other related studies, needing to offer parking options to Bay Island residents and parameters discussed. Discussion followed regarding a related guest - parking program. Chair Henn noted the recommendations were crafted relative to other jurisdictions and in light of programs that the Coastal Commission has approved elsewhere. Ms. Nelson reported that the understanding with the CAP is if the City Council supports the concept, staff would start having a more meaningful dialogue with the Coastal Commission to identify studies or additional steps to be taken to ensure a complete application and minimize processing time. Discussion followed regarding obtaining resident input and determining appropriate boundaries for the program. Ms. Nelson addressed an employee parking permit program, setting aside spaces in the large beach lot for employee parking, formally establishing a shared parking district, and constructing new parking. Chair Henn suggested exploring the idea of shared bicycle rental concepts throughout the City. Ms. Nelson addressed way - finding signage and the need to do a better job to direct public to different parking alternatives in the area. Chair Henn noted a time limitation and reported the need to continue this item to another meeting for continued discussion. Ms. Nelson addressed the public infrastructure and development of a streetscape plan for the area. It was agreed that the area needs improvement and recommended allocating funds to engage a landscape architectural firm to enhance the plan that was previously done and develop specific recommendations for Page 3 of 4 Neighborhood Revitalization Committee Action Meeting Minutes of June 14, 2012 improvements in the area, including the boardwalk area. She recommended that the City take over the on- going maintenance of the boardwalk. Chair Henn addressed the eclectic architecture but noted that a sense of place is still needed to define an identity with streetscape and landscaping. He stressed the need for a carefully designed plan. Council Member Selich felt that the maintenance needs to be to more than just the boardwalk. Chair Henn indicated that he would like to have MOD present a set of strategies and alternatives regarding levels of maintenance. Council Member Hill agreed with the need for a consistent maintenance program. Chair Henn indicated the need to schedule another meeting, referenced a summary memorandum with recommendations and changes to be distributed with the agenda to complete the discussion and take comments from the CAP and the public. Council Member Hill addressed access to the Village and felt the issue needs consideration. A continuation of the meeting to another date was recommended in order to address the remaining portion of the Agenda. Staff is to communicate the date of the upcoming meeting, once the date has been determined. V. Adjournment Chair Henn adjourned the meeting at 5:39 p.m. IM Page 4 of 4 Attachment No. 2 Please proceed to the following links: Draft Balboa Villaae CAP Implementation Plan. Mav 2012 Balboa Village Implementation Plan Exhibits: • Brand Development Process (Exhibit 11 • KMA Market Analysis and Strategies (Exhibit 2) • Parking Plan (Exhibit 3) • Implementation Matrix (Exhibit 4) Attachment No. 3 Overview of Balboa Village Implementation Plan • Citizen Advisory Panel (CAP) appointed in June 2011 • Purpose: Set a new vision and develop implementation strategy for Balboa Village / GYU �w�r ib�rV.Yi. � -_i_�r �$.C/ lam•( /��`•..j . °i', vim.. O.�.r.�.m�r,o., ,, Fr Balboa Village Revitalization Area • Parking • Zoning • Appearance and Sense of Place • Commercial Investment Brand Name Balboa Village Fun Zone Brand Vision Statement — 2020 Balboa Village Fun Zone is a unique piece of the heart and soul of Newport Beach, and is an inviting, family friendly entertainment, shopping and dining district. Recognized as Newport Beach's original town site, the revitalized neighborhood is anchored by a complementary mix of large and small scale attractions, including the dynamic new ExplorOcean interactive center, the restored Balboa Performing Arts Theater and event center, and the renovated iconic Pavilion. The expanded Fun Zone is a quaint and engaging environment that offers an array of harbor and beachfront activities for many age groups, and is a celebration of the classic Southern California beach life that is contemporary in personality yet steeped in tradition. Brand Promise for 2012 Balboa Village Fun Zone is a unique piece of the heart and soul of Newport Beach. It embraces the role of a classic Southern California beachside neighborhood that honors its entertainment heritage and provides a variety of active and passive harbor and beach activities, dining and casual shopping. It is here that you can find an environment that offers a nostalgic and relaxed celebration of good times and family memories. F ,\ /� /a' 1s / Y o ]OIR Expanded Balboa Fun Zone Existing Fun Zone i Expanded Fun Zone ■ Expansion of the Fun Zone boundaries will have an impact on way finding and monument signage L, tLVILL 0 E - -_CITY OF N E W P O R T B E A C H ■Small, close in population limits new commercial development ■Access and visibility constraints limit development opportunities ■Intervening commercial opportunities along route to Balboa Village ■Parking is difficult during peak periods ■Coastal Commission entitlement process is lengthy and uncertain ■Existing parcel patterns and city parking requirements make it difficult to redevelop properties ■Market support for a small, boutique hotel ■Strong market for residential rental and ownership housing ■Residential is an economic engine for mixed -use development ■Cultural catalysts, i.e. ExplorOcean and Balboa Theater ■City owned property on Palm Street as catalyst development project 1. Develop and implement Commercial Fagade Improvement Program Example: Minor: Up to $15,000 rebate per building for exterior paint, awnings, signs Major: Up to 25' frontage 25' to 50' 50' to 75' 75' and above $15,000 match $25,000 $37,500 $50,000 Program details to be developed, and funding identified. Commercial Fagade Program ws TIME CENTER 2. Develop and implement a Targeted Tenant Attraction Program 3. Support new cultural amenities such as ExplorOcean and Balboa Theater 4. Develop a special events initiative for Balboa Village • Capitalize on efforts of Balboa Theater and ExplorOcean • Identify new community activities /events during non -peak season • Partner with BID and neighborhood associations i i I: 5. Develop an operating budget and implementation strategy for an off - peak season recreational vehicle use program • Generates approximately $200,000 /year for 35 -45 spaces • Initial capital investment in utilities — approx. $800,000 6. Future mixed -use development on City -owned Palm Street parking lot The KMA report identified 3 options: • Parking Structure: $535,000 /year annual operating deficit • 45 room hotel over 1 level public parking - $25,000 /year net ground lease revenues • Mixed -use residential /retail — over $200,000 /year net ground lease revenues (no public parking) 7. Allocate additional funding ($25,000) to Balboa Village BID for marketing and programs that convey the new Vision Brand Promise for the area. 8. Modify the boundaries of the BID to delete area between Adams and Coronado Streets. A F / S PAL •�. `y e a nan Balboa Village Business Improvement District t Resdental area remmmended to be removed hom the L__ Business Improvement District Planning: Current design guidelines are applicable. Zoning: 1. Eliminate parking requirements for new commercial development and intensification of use applications (LCP) 2. Eliminate in lieu parking fee for Balboa Village and terminate current payee obligations. 3. Evaluate changes in 5 years 4. Encourage mixed -use development 5. Continue code enforcement efforts ■Balboa Village has large supply of parking, mostly off - street ■Parking supply is underutilized except for summer weekends ■ "Hot spots" of demand exist even during non -peak season ■Drastic seasonal parking demand with highly constrained capacity on summer weekends ■Current parking pricing discourages use of off - street facilities ■Parking turnover is low ■Adequate parking for existing and future commercial uses Peak period (Summer): 8 AM— 6 PM, 7 days • $2.00 per hour (0 -2 hours) • $2.50 per hour (2+ hours) Off -peak period (non - Summer): 8 AM — 6 PM, 7 days • $1.00 per hour (0 -2 hours) • $1.50 per hour (2+ hours) Peak period (Summer) • $1.50 per hour (no max) Off -peak period (non - Summer) • $.50 per hour (no max) 2. Establish a commercial parking benefit district in Balboa Village • Determine legal means to create district given existing BID and Parking Zone (Neighborhood Enhancement Area) • Create a permanent, ongoing revenue stream to fund eligible programs /activities in Balboa Village 3. Establish a Residential Parking Permit Program (RPPP) to manage parking "spillover" into neighborhoods ., do''yPN N z f YAVfW O `� n /f9t ''• �A OLVpW ft4Y C Cp� p O ` N OA, C4)9/f N, RR'80481.Vpt Roy 9v(f � F� y V nM�If. 84�'4 t- 4R' ro /Af II _ • Eligibility: all residences, including rental property owners, and Bay Island residents • City residents living on boats not eligible • 4 permits per household; $20 for first 2 permits; $60 for 3rd; $100 for 41h permit • No parking 4pm — 9am, 7 days per week, excluding holidays —PERMIT HOLDERS EXEMPT • Permits do not apply to existing "green zones" for commercial use or median on West Balboa Boulevard • Compliance with California Coastal Commission 4. Establish and Employee Parking Permit Program • Approximately 100 spaces in municipal beach lot • Hours of operation: 6am — 10am, week days • 1 permit per employee @ $50 /year • Compliance with California Coastal Commission 5. Revise minimum parking requirements for new development; terminate in -lieu parking program for existing participants (Zoning section) 6. Formally establish Balboa Village as a shared parking district • Improve way finding signage • Require new private parking be made available to public • Develop mutually agreeable operating agreements for public use of private parking where possible • Purchase or lease existing parking before construction new lots or :. .:- 7. Develop a coordinated way finding signage program 8. Identify and implement targeted improvements to bicycle and pedestrian facilities 1. Engage an architectural firm to update conceptual streetscape plan and way finding signage program. L 2. Regular maintenance of Boardwalk by City ($15,050 /year for biweekly cleaning) or 4 m e Create a governance structure to oversee implementation of Plan recommendations. ■Recap of recommendations ■Priority ranking based on CAP feedback ■Implementation factors to be considered ■Estimated costs to implement ■Approval of Implementation Plan by NRC ■Review by Planning Commission — July 5 ■Review by Harbor Commission —July 11 ■Review /approval by City Council — August 14 mollsommoff- city 0 Newport Besen BALBOA VILLAGE im IMPLEMENTATION PLAN �1 \ll Attachment No. 4 Staff Memorandum - June 22, 2012 Memorandum CITY OF NEWPORT BEACH COMMUNITY DEVELOPMENT DEPARTMENT 3300 NEWPORT BOULEVARD, BLDG. C NEWPORT BEACH, CA 92658 -8915 (949) 644 -3200 To: Neighborhood Revitalization Committee From: Kimberly Brandt, Community Development Director Date: June 22, 2012 Re: Balboa Village Implementation Plan The following is a summary of comments received from the Neighborhood Revitalization Committee (NRC) regarding the Balboa Village Implementation Plan recommendations presented on June 14, 2012. The summary includes discussion highlights and resultant changes recommended by NRC members. Overall, the NRC felt it was important to recognize Balboa Village as a "district' and develop implementation strategies that made sense for the issues in this particular area. It may well be that other areas of the city warrant similar consideration, but they should be viewed as district specific issues for which solutions that could be identified through a similar process if so determined by the City Council. Balboa Village Vision and Brand Promise: The NRC expressed support for the Vision and Brand Promise, and concurred that any future actions and investment in the area should be made to accomplish the Vision and Brand Promise as proposed. Economic Development 1. Develop and implement a Commercial Fagade Improvement Program. The NRC concurred with the recommendation, and felt an incentive program was necessary to spur new investment in the area. 2. Develop and implement a Targeted Tenant Attraction Program. The NRC concurred that such an effort should be viewed as a longer -term objective, acknowledging that tenant attraction is labor intensive and requires the expertise of individuals who specialize in such efforts. 3. Support new cultural amenities such as ExplorOcean and the Balboa Theater. The NRC concurred that these are key, catalyst initiatives for Balboa Village. 4. Develop a special events initiative for Balboa Village. The NRC concurred that additional special events is a key mid -term strategy, and events should be a coordinated effort between ExplorOcean, Balboa Theater, the BID, and neighborhood associations. Additionally, see discussion under Strategy #7 below. 5. Develop an operating budget and implementation strategy for an off -peak season recreational vehicle use program. The NRC indicated this effort is definitely worth further study, as it could generate new revenues to help fund other improvements and ongoing maintenance in Balboa Village. It was also suggested that RV parking be allowed without hook -ups as a trial program to determine the level of interest without investing the approximate $800,000 upfront to install utilities. The placement of the RV spaces needs to be sensitive to adjacent residents, and outreach with residents in advance is necessary should such a program be implemented. 6. Future mixed -use development on City -owned Palm Street parking lot. The NRC confirmed that the three options analyzed made sense; however, a hotel /developer operator may prefer a waterfront location to maximize views and income potential. The NRC also concurred that this is a long -term action, pending further plan refinement of ExplorOcean. 7. Allocate additional funding ($25,000) to Balboa Village BID for marketing and programs that convey the new Vision and Brand Promise for the area. The NRC acknowledged the importance of branding and marketing the area, and that additional funding would need to be allocated to do a professional job; however, the City Council is currently considering a new approach to citywide BID management and marketing. Until a final outcome is determined, the NRC felt designating a certain dollar amount at this time was not appropriate. 8. Modify the boundaries of the BID to delete the area between Adams and Coronado Streets. The NRC acknowledged that the City and BID are working on bringing this item to the City Council for action as a separate item later this Summer. Planning 1. The current design guidelines are applicable. The NRC suggested that additional review of the sign code and guidelines be undertaken to ensure that they reflect the quality and type of improvements proposed for the area. Page 12 Zoning 1. Eliminate parking requirements for new commercial development and intensification of use applications. The NRC concurred with this recommendation, emphasizing the "district' approach to solutions. 2. Eliminate in lieu parking fee for Balboa Village and terminate current payee obligations. The NRC concurred, but suggested "suspension" of collections within the village rather than termination and a review be conducted in 5 years as suggested below. 3. Evaluate changes in five years to determine impact on new investment in Balboa Village. 4. Pursue adoption of a Local Coastal Plan. Parking Management Plan 1. Remove time limits for all metered spaces; implement demand based pricing for all public parking. The NRC concurred, and felt a district -wide "park once" approach was appropriate. Further, a valet parking system needs to be evaluated to serve the businesses in the area, primarily the restaurants, to address peak parking demand periods. 2. Establish a commercial parking benefits district to create a permanent, ongoing revenue source. The NRC expressed support for establishing a mechanism to capture parking revenue within the district for use on future eligible projects and enhanced streetscape and maintenance in Balboa Village. The NRC noted that other commercial areas in the city may request similar financial assistance, but this would need to be evaluated on an individual district by district basis. 3. Establish a residential parking permit program. The NRC concurred in concept, with the understanding that additional outreach with residents will be necessary prior to final City Council consideration of such a program. The NRC expressed the need to maintain the existing "blue pole" system, which is included in the current proposal. 4. Establish an employee parking permit program. 5. Develop a coordinated wayfinding sign program. Page 13 6. Identify and implement targeted improvements to bicycle and pedestrian facilities. The NRC indicated interest in developing a shared -bike system, which could be implemented elsewhere in the City. Public Streetscape 1. Develop a conceptual streetscape and public signage plan. The NRC concurred and felt this was a very important implementation strategy. NRC members commented that the existing streetscape in Balboa Village needs to be enhanced and maintained at a higher standard level. The NRC requested that staff obtain cost estimates from the Operations Department for various levels of maintenance, with the most desired level being close to the standard achieved by Disneyland. 2. Assume maintenance of the existing Fun Zone boardwalk area. The NRC concurred and felt that comments in #1 above were applicable to the boardwalk as well. Administrative 1. Create a governance structure to ensure that the Implementation Plan recommendations are executed in a timely fashion. This item will be discussed at the June 28, 2012, NRC meeting. Page 14 Attachment No. 5 Correspondence Correspondence Item No. 5a Burns, Marlene From: jbames55Qmadrunneocom Sent: Wednesday, June 20, 201210:23 AM Ta: Bums, Marlene Subject: Re: Neighborhood Revitalization Committee Meeting Notification 06128112 i was part of the public who waited 1 hour and 40 minutes to put in my imput while someone read an agenda i could have read in 3 minutes i cannot tell you how unhappy my neighbors and i were at this total waste of our time will we actually get a chance to speak this next time also i think the entire neighborhood affected with residental parking permits should get to vote on this issue joyce faye barnes 9496752184 122 a bay ave nb ca 92661 - - -- "Burns wrote: > Hello Everyone, > Please note that there will be a Neighborhood Revitalization Committee > meeting on Thursday, June 28, 2012, at 4:00 p.m. and will be held in the > City Council Chambers at City Hall. > For the complete past agendas and attachments, please go to the > following link on the City's web site: > http:// www .newportbeachca.gov /index.aspx ?page =1831 > <http: // www. newportbeachca .gov /index.aspx ?page =1831> > Thank you, > Marlene > Marlene Burns > Administrative Assistant, Community Development Department, City of > Newport Beach > 3300 Newport Boulevard > Post Office Box 1768, Newport Beach, California 92658 > T: 949 - 644 -3232 F: 949 - 644 -3229 E: MBurns(@newportbeachca.gov > < mailto :MBurnsonewportbeachca.gov> W: www.newportbeachca.gov 1 Correspondence Item No. 5b Burns, Marlene From: Karen Hillman [karenuh@mx.net] Sent: Sunday, June 24, 2012 10:15 PM Ta: Bums, Marlene Subject: Resident overnight parking permits Marlene I am in favor of the city issuing resident overnight parking permits for the Balboa Peninsula. The residents need to have 1st priority for the available parking spaces. I will be out of town and unable to attend the meeting. Good luck -- you have my vote!!! Thank you, Karen U. Hillman Property address: 213 E. Bay Ave. 1 Correspondence Item No. 5c Burns, Marlene From: Mane Zondler[..ndlerQsbcglobsnet] Sent: Monday, June 25, 2012 7:50 AM Ta: Bums, Marlene Subject: Packing I am property owner in Balboa for almost fourty years. I have seen ideas come and go and nothing happening. I am in favor of the permits for PROPERTY OWNERS and not boat owners in the bay. I also would like to have the people on Fernando and Coronodo who have boats moorings in the bay and live aboard most of time be addressed. For example there is on Fernando or Coronodo two old cars parked by one man who lives aboard his boat, we get to look at his cars all week except when the street sweeper comes. Two cars one person and so old at that. That is my beef for sure. They are not paying their fair share of taxes for the use of the bay as their home and it is at our property owners expense, that is my beef . Adding dingy space wasn't a great idea, as the dingy problem is they are not checked for over staying their welcome due to money and we get to see that too. The dingy people all park on our streets close by. Not a solution but a problem. In the old days, without the extra spaces, things were OK and the mooring people had to find rental space for their dingys, not at out expense taking up the parking spaces. Thank You, Property Owner on Fernando Marie M. Zondler Correspondence Item No. 5d Burns, Marlene From: Bruce Brandenburg [BruceBmndenburg @sbcglobal.nel] Sent: Monday, June 25, 2012 8:28 AM Tc: Bums, Marlene Cc: Jim Stratton; 'Nelson Cindy; Mike Henn Subject: Neighborhocl Revitalization Committee (NRC) Dear Staff, CAP members and Council, I appreciate the efforts and the investment that everyone has put into the revitalization efforts. The process and the outreach has been thorough and everyone is trying to improve our quality of life for the residents, property owners, business owners and visitors. I thank you all for the patience you show to residents that don't understand or engage in the process in these revitalization efforts. All of us should be trying to improve the area to make it more enjoyable for everyone and not hang on to the past . I support everything that has been done to date by the staff, CAP, consultants and the revitalization committee to find solutions to improve all aspects of the Village and the surrounding areas. We need to take the long view and evaluate all the options and come up with reasonable, economic and realistic solutions. Everyone must listen to all aspects of the revitalization and make informed decisions. So please take the petition for the RPPP as the approval of the silent majority that wants to explore our options with the coastal commission then work on all the alternatives and finally create a viable RPPP for the area. We understand there will be changes and that the process is not thru yet but don't just listen to vocal minority that won't even communicate what their objections are to the RPPP. Also everyone should know this was resident driven and just evaluated and recommended by the consultant as a reasonable approach for the residents immediately adjacent to the village. And if the revitalization effort is successful, especially with ExplorOcean and the Balboa Theatre, parking will become more difficult in the West Balboa Village residential area. Bruce Brandenburg 1 Correspondence Item No. 5e Burns, Marlene From: Dorothy Beek [beekd @aoi.com] Sent: Monday, June 25, 2012 11'.48 AM Ta: Bums, Marlene Subject: parking Not enough information has been disseminated to residents of the affected area. It is OUTRAGEOUS how little is known about your impractical and unworkable and unacceptable proposals. Don't push this too far too fast. I hope to attend the meeting on June 28 Correspondence Item No. 5f Burns, Marlene From: Charlie & Connie Coltaday [cwccic @madmnneccom] Sent: Monday, June 25, 2012 1:03 PM Ta: Bums, Marlene Subject: Resident Permit Parking Dear Marlene: My wife and I are very much in favor of the "Resident Permit Parking ". It would be a very big help for all of us who need additional parking. I have seen it used in other communities with great success. Supporters of Resident Permit Parking, Charlie & Connie Colladay 321 Montero Ave. Newport Beach, CA 92661 949 - 675 -2077 Correspondence Item No. 5g Burns, Marlene From: Paula Hocken [phocken@mx.net[ sent: Monday, June 25, 2012 4:32 PM Ta: Bums, Marlene Subject: Resident Parking Pennies We have long hoped for some kind of resident parking permits, so please add our affirmative voice to this solution to the parking frustrations of our local residents. Paula and Roger Hocken 205 E. Bay Ave. Correspondence Item No. 5h THE BALBOA VILLAGE CITIZENS ADVISORY PANEL, numerous staff members, councilman Henn and several professional consultants have spent many months considering various ways to revitalize the Balboa Village. After reviewing previous reports written over a period of more than 15 years and hearing the proposals and comments from many people, including the public, the advisory panel and staff have laid out for you the Neighborhood Revitalization Committee what it considers to be viable, progressive and sensible recommendations for making the Village a more vibrant destination for both the resident living on the Peninsula and visitor alike. Some specific details must still be worked out by staff regarding implementation, but many of the proposals are fairly simple and already modeled by other cities in Southern California. Parking encompassed a large portion of the discussion and many people including the public offered input. All the reports that were reviewed by us, including the most recent Walker Parking Study and the West Balboa Village Neighborhood Parking Study, of which I was a participant, recommended some form of permit parking for residents west of the Balboa Village. The reasons for this recommendation were as follows: 1. Many visitors to the Balboa Village area sought free parking on the streets west of the Village rather than parking in public lots. 2. Residents west of the Village and their guest often find it difficult if not impossible to park on the street anywhere near their homes. 3. Catalina Flyer patrons, overnight fishermen and boat owners with moorings parked multiple nights on the streets west of the Village 4. The late night bar crowd used the streets to park, often causing damage to other cars, urinating on private property, and leaving trash in the streets and parkways. 5. The Balboa Village and Tidelands areas were losing needed revenue by making it possible for visitors to the area to park for free. 6. Huntington State Beach, Huntington City Beach, Bolsa Chica State Beach, Long Beach, Laguna Beach, and Santa Monica Beach charge to park along the coast. 7. It has been shown that our Balboa Village parking lots are underutilized for much of the year. B. The neighborhood west of the village is unique from other areas on the peninsula in that it presents all three of the following characteristics: a. It has a large area for public parking in close proximity. b. It draws a large number of oceangoing visitors. c. It has a large area of free on- street parking. While 1 have focused primarily on parking in my comments, the other recommendations being put forth by the CAP are critical to the overall success of the revitalization process. Coupled with a new look at parking they will help make the Balboa Village a much better place. I encourage the Neighborhood Revitalization Committee to move these recommendations made by the Balboa Village Citizens Advisory Panel forward in concept to the next step in the process. In conclusion I would reiterate again that the implementation of these recommendations is a multi -step process in which the public will have continued input. Sincerely, Jim Stratton I . I I dr CULT nnKu I ol 27 . I I dr CULT nnKu I ol Burns, Marlene From svptm@acl.coru Sent: Thursday, June 28, 2012 3:03 PM Ta: Bums, Marlene Subject: resident permit parking proposal Marlene Burns, Greetings. We are the Simpsons who live at 334 Buena Vista Blvd. We unfortunately will be unable to attend the meeting this Thursday, but we would like to share our support for the resident permit parking proposal. As you know, Buena Vista Blvd. is not a street but rather a walkway. We have a two -car garage, but because the older houses on Undo protrude into our common alley, we are only able to park one car in the garage. Due to the parking problems in our neighborhood, we are virtually unable to entertain family and friends on summer weekends and holidays. Inasmuch as we pay significant taxes to live in this area, we should have access to public parking on the streets in our immediate neighborhood. Thank you for your consideration of our proposal -Jim and Susie Simpson Balboa Village - Reformatted Implementation Plan Legend Recommended Strategy Year 1 Year 2 Year 3 -5 Estimated Cost (1) Ease of Level of Effectiveness Priority Responsible Implementation Departments Initiate or Complete During FY2012 -2013 P P E P S Z ® Al. Create a governance structure to ensure implementation g P Determine governance Easy once policy Highly effective to ensure plan recommendations are executed in a timely fashion structure and establish Ongoing review g g Ongoing review g g direction High Community Development A P work plan. provided progress d P PS2. Assume maintenance of boardwalk area. M u P E a r Gain acceptance from property owners. Maintenance u Highly effective in b I C include steam cleaning sidewalk installation of new furnit ure Begin regular cleanin g Ongoing Ongoing 515,000 /Y ear Eas Y to im lement immediate improvement ement of High Mvnici al Operations erations I I a 0 k upon completion of streetscape plan. the area in i I n n ED3. Support new cultural facilities(ExplorOcean /Balboa i S C n n Theater). Prioritize project review; Easy to continue t i M Ongoing, regular communication with entities to identify identify additional Continue support Continue support TBD communications and High Community Development F S n S needs and opportunities; offer assistance in completing assistance as needed offer supper-, to specific action It 9 C planning development application (s). a t t P EDB. Modify boundaries of Balboa Village BID to delete area i e & a from Adams to Coronado Streets. Consider /adopt ordinance None Easy to implement creating revitalization of Low City Manager V e e V t Requires ordinance to be approved by City Council. the area e t Z e e P2. Establish a commercial parking benefits district to create P 8 Establish legal means to g Set aside revenues for Moderate based on the High - Additional funds S 0 I 9 permanent, ongoing revenue source. create; determine Council eligible activities. TBD need to reallocate could be used for High Community Development p ent S C n Y policy on revenue source funds revitalization projects and Finance It a i 0 P3. Establish a residential parking permit program. Develop program, conduct r n P m Program development will require public participation and public outreach, prepare Difficult based on potential concerns from Highly effective in a e e 9 e adoption of an ordinance by City Council. Additional surveys Coastal Commission application, and conduct Implement program P p TBD affected residents and encouraging visitors to Community Development t S n ma be re uired b Coastal Commission to justify need and y q y i ty dd additional surveys if y g the need to obtain utilize available public High and Public works e t verify the program would not impact Coastal access. A p g p approval the parking lots, rather than g t st Coastal Development Permit will also be required. required by Coastal Coastal Commission impact residential streets r Commission Y a t S It PZS. Continue focused code enforcement efforts. Ongoing Ongoing Ongoing Medium High High Community Development e r a ED7. Allocate additional funding to Balboa Village BID. Highly effective in bringing 9 t Approve with annual Medium based on need additional funding to the g Y e Develop marketing strategies with input from BID and visit p g g p renewal to reallocate funding area which could be used High City Manager g Newport Beach; and monitor implementation. a from other sources for marketing and street y improvements PZ4. Pursue adoption of Local Coastal Plan. Prepare draft Implementation Plan (IP), public outreach, Prepare and approve a Draft LCP for public review $150,000 for Difficult - Acouiring a Highly effective in Planning Commission review, City Council adoption of IP by work program, begin and approval by City Pursue Certification by consultant services to certified LCP will be a shortening the entitlement High Community Development Ordinance, Certification Coastal Commission required, City drafting CP g Council Coastal Commission prepare LCP challenging and lengthy Council considers and potentially adopts Coastal Commission to process process suggested modifications (if any). PZl. Eliminate parking requirements for new commercial Medium based on Highly effective to development and intensification of use applications. Incorporate within Local uncertainty of encourage revitalization; Coastal Plan. acceptance h the p y provides Flexibility for new High Community Development Incorporate within Local Coastal Plan. Coastal Commission uses PZ2. Eliminate in -lieu parking fee permanently, including Easy to implement on current payees. Prepare and consider the basis that the Low - As a stand alone adoption of ordinance Loss of $13,500 /year if program is outdated program elimination of the High Community Development City Council adoption of ordinance is required. Should amendment b City Council y ty only Balboa Village and does not generate fee would have no affect and Finance implemented with other parking management strategies. p P g g g es on managing parking significant funding PZ3. Evaluate changes to determine impact on new investment in Balboa Village. Easy to implement. Identify and measure Measure and compare Significant benchmarks Low - Monitoring alone will Determine and measure applicable benchmarks prior to appropriate benchmarks benchmarks Review program changes None will be obvious, new not directly result in Low Community Development actions. Measure and compare benchmarks on a periodic uses, redevelopment, revitalization of the area basis. faYade improvements (1) Does not include staff costs Page 1 9 06/28/2012 Balboa Village - Reformatted Implementation Plan Legend Recommended Strategy Year i Year 2 Year 3 -5 Estimated Cost (1) Ease of Level of Effectiveness Priority Responsible Implementation Departments Initiate During FY2013 -2014 A P P E P PS1. Develop conceptual streetscape and public signage plan. S Z D Staff to evaluate areas for improvement prior to directing Hire architect to prepare Implement plan as funds $15- 20,000 initial Medium based on need Highly effective in treating public works and A P P of plans for si na a or street sca a preparation p g g p plan, process entitlements P are available contract to Create plan new aesthetic High Community Development d P E a improvements. Consider consistency with existing improvements to the area m D b I e r wayfinding program. Include Boardwalk in plan. i k I a 0 I PS. Develop coordinated wayfnding sign program. Medium based on need Medium effectiveness - i i n n n Retain r i program, obtain City Council esgner, prepare sign pogam, o oc Incorporate with $iS- .20 ,000 initial to coordinate existing Signage directing visitors to Medium Public Works and S e n 0 9 approval of conceptual plan. streetscape plan contract signs parking areas already exists Community Development t i m ED4. Develop special events initiative. r S n 1 c S In conjunction with Parks and Recreation Department, refine Contract with promoter to Implement $15,000 for initial Easy to explore special Highly effective in bringing a t 9 t project scope to prepare develop program and recommendations contract events for the area new visitors and residents High Community Development t r identify funding sources to the area & p r identify fu ding opportunities. program and identify funding opportunities. e a v e e t ED3. Develop and implement Commercial Facade Define program $150,000 /year 3 e t Z V e Improvement Program. parameters; obtain City P tY buildings; if limit to g;� Easy to develop and Y Highly effective in creating g Y g s 0 e 1 9 Develop program criteria and application; identify funding Council approval & funding; Continue implementation painting/signage /cano implement provided immediate aesthetic High Community Development S e n sources; obtain City Council approval; outreach to property begin Model Block pies costs would be funding is identified improvements to the area t a i 0 y owners; administer program marketing significantly lower r e e n 9 P m EDS. Develop operating budget and implementation strategy Difficult based on a e for RV parking during non -peak season. Develop program; obtain Install utility y improvements ncertainty related to Highly effective in bringing Public Works, Municipal t n Council approval; identity and Manage leasing $800,000 initial cost acceptance by new visitors and additional High Operations, Finance, and e S t Program to include public outreach and explore funding sources community and Coastal revenue to the area Community Development 9 r requirements from Coastal Commission. Commission y S P4. Establish employee parking permit program. Moderately effective - a t t. Survey all businesses, develop program, program approval Develop program Implement upon City None Medium based on uncertainty of Coastal Permits will encourage High Community Development e r requires City Council approval of a Resolution. Council approval Commission employees to parkin and Public works a designated areas, but 9 t PI. Remove time limits for all metered spaces; implement y e demand based pricing for all public parking. CPS to implement once Easy to implement once Highly effective i in Determine appropriate pricing limits for Ordinance adoption ordinance and contract Monitor and adjust fee TED if install wireless City Council direction encouraging long term High Public Works, Community y by City Council required. Amendment of existing contract amendment are completed rates as appropriate meters provided visitors to park in beach Development, and Finance with CPS (meter enforcement) required. Ongoing monitoring parking lot required to ensure rates are appropriate. Initiate During FY2014 -2015 P6. Identify and implement targeted improvements to bicycle and pedestrian facilities. Difficult because of the type of improvements Identify in streetscape Plan Process entitlements, and which would encourage Low - Thearea already Public works and Retain designer, prepare plans for identified improvements, (P51 above) implement as funds permit TED additional walking and provides opportunities for Low Community Development perform outreach to community, obtain City Council biking has not been biking and walking approval of plans, obtain CDP. defined ED2. Develop and implement Targeted Tenant Attraction Program. Moderate based on Define program financial resources parameters; obtain City required to create Highly effective in Identify key tenants; develop incentive program tailored for Council approval & funding; TED incentives. Difficult to encouraging new tenants Low Community Development those tenants; obtain City Council approval of program and begin implementation identity and outreach to the area funding; outreach to owners and brokers to secure tenants. to potential tenants EDE. Consider development of Palm Street parking lot for mixed -used project. Review ExplorOcean plans Highly effective in creating prior to determination to Difficult due to As appropriate, obtain City Council approval to proceed with market site, market site for None entitlement process a catalyst project for Low Community Development solicitation of a developer for the property. development revitalization (1) Does not include staff costs Page 2 06/28/2012 CONCERNS REGARDING THE FINAL REPORT OF THE BALBOA VILLAGE CITIZEN ADVISORY PANEL I have two main concerns regarding the final panel report that I would like to speak to at this time. My biggest concern lies with the proposed Resident Parking Permit plan. This plan was formed to address the effect of people trying to avoid paying meters and parking in residential areas instead. The Walker study permit plan proposed to cover the area from Adams to Coronado St. for this purpose. The new proposal suggests new boundaries, stretching that original 3 block area to now cover 10 blocks, from Adams to 7`h St. The historic area of East Newport is NOT affected by people sailing on the Catalina Flyer, going fishing, or joining the bar crowd. It makes no sense to include us in this parking permit plan. My recommendation would be to extend the permit area 5 blocks to include Medina Way, which would include the residential areas most affected by the parking problems listed above. In addition, I would suggest allowing 2 hour free parking in the BID area, as Balboa Island does, especially during the winter months. That would encourage locals to patronize our own businesses, thereby strengthening them. The second concern I have is in regard to the re- naming of Balboa, supposedly to make us more marketable. The online poll that was devised to get ideas from the public was not well publicized. 1 have yet to find anyone in my neighborhood who had heard anything about it. Even knowing about the survey did not make it easy to access. When I went to City Hall to ask about it, it took a Community Development Department staff member 20 minutes to be able to bring it up. In the section regarding a name for Balboa, Balboa alone was not offered as a choice, indicating that the survey creators did not themselves value this historic name. The only way to make Balboa a choice, was to list it as a write -in. Connecting "Fun Zone" to Balboa Village as proposed for our name, is awkward and silly sounding. Coming at a time when the Fun Zone itself is being down -sized even makes it out of touch with reality. Do you really think people are going to say they live in "Balboa Village Fun Zone "? I appreciate having an opportunity to attend this meeting at this time of day, something I know many of my working neighbors can never do. Thank you for listening to my concerns and taking them under consideration. C A a O l 02 rill Burns, Marlene From Teri Holland[teriholland20WQyahoa, com] Sent: Wednesday, July 18, 201212:56 PM To Bums, Marlene Subject: parking permits My husband and I are in favor of permit parking. We have lived on Coronado St. for the past 28 years and over the last few years the parking has got a lot worse. We can't even park on are own street anymore, because of all the workers that work in the village, the fishermen, the Catalina flyer people and most of all the people that live out on the moorings with two to three car they park and never move them for days. We are so happy the city is going to do something about this problem.. We say permit parking all day. let the public go to the public parking lots and give the city the revenue.. &n b sp; Thank you, Chuck and Teri Holland 315 Coronado St Balboa teriholland2003 (a),yahoo.com