HomeMy WebLinkAbout2012-05-02 Balboa Village CAP Meeting MinutesC«] III WY9]a►IITi as] A2-l:F_[y:
Balboa Village Citizen Advisory Panel Meeting
MINUTES
Newport Harbor Nautical Museum
600 East Bay Avenue, Newport Beach
Wednesday, May 2, 2012 -- 4:00 p.m. to 5:30 p.m.
CAP Members:
Staff Members:
Terri Pasquale
Michael Henn, Council Member Liaison
Mark Hoover
Kimberly Brandt, Community Development Director
Ralph Rodheim
Brenda Wisneski, Deputy CDD Director
Craig Smith
Jim Campbell, Principal Planner
Jim Stratton
Fern Nueno, Assistant Planner
Cindy Nelson, Project Consultant
1. Call Meeting to Order— The meeting was called to order at 4:00 p.m.
2. Roll Call — All Citizen Advisory Panel (CAP) Members were present.
3. Approval of Minutes— March 20, 2012
CAP Member Hoover motioned to approve the March 20, 2012, meeting minutes, the motion was
seconded by CAP Member Smith, and the motion was approved by a 5 yes to 0 no vote.
4. Current Business
Branding Working Group — Status Report
Gary Sherwin and Don Anderson made a presentation and answered questions from CAP
members and attendees of the meeting. The PowerPoint presentation is available online at
http:// www .newportbeachca.gov /index.aspx ?page =1962. The branding meetings were held
with the CAP working group, Brenda Wisneski, and Cindy Nelson. The key discussion points
from after the presentation are below:
• CAP Member Rodheim noted his concern with the implementation of the Brand Promise.
The brand paints a picture of the nostalgic, physical look, while new projects such as
ExplorOcean do not fit with that theme architecturally.
• Mr. Sherwin responded that nostalgia is a feeling, not just a look. The Brand Promise is not
a set of design guidelines.
• The Fun Zone is currently a specific area within Balboa Village (BV). The proposed name
for the area is Balboa Village Fun Zone, which will have the same boundaries as the BV
Business Improvement District (BID) with the pier included also.
• A member of the public suggested that the word "harbor" should be included in the Brand
Vision because of the harbor's uniqueness.
• The survey results indicated that people would like more upscale, quality shopping options.
• Council Member Henn thanked Gary and Don for their hard work. Mr. Henn mentioned his
past experience working for large companies that paid a lot of money for similar consultant
work and that the City hired the consultants for this project for significantly less money.
• CAP Member Rodheim suggested that an aggressive outreach be done so that more people
attend the next meeting to discuss the Brand Promise.
b. Project Schedule Update
• On May 15, 2012, the CAP will review the draft Implementation Plan (IP). At that meeting,
it will be determined if additional meetings are necessary prior to making a
recommendation to the Neighborhood Revitalization Committee (NRC). The IP will be
reviewed by the NRC on June 141h or a later meeting date if necessary. After the NRC
review, the Planning Commission and then the City Council will review the IP.
• CAP Member Rodheim recommended that the Harbor Commission also see the IP because
of the potential influence on the waterfront.
• Wayfinding signs will need to be updated to reflect the new Brand Name should the City
Council approve the recommendations.
• Ms. Nelson noted that the IP will include a short -, mid -, and long -term schedule for the
strategies recommended. Once the City Council direction is provided, staff can then
develop a more refined work plan and schedule to begin implementation of the
recommendations.
• It was reiterated that staff will work with the Coastal Commission in advance on the
proposed residential parking permit application should the City Council approve moving
forward.
S. Staff and CAP Comments
• CAP Member Rodheim noted that correspondence was received from Howard and Kathleen Hall
who were unable to attend the meeting.
• Ms. Nelson confirmed that the draft IP will be sent to the community associations and BID.
6. Public Comments — No additional public comments
7. Next Meeting — Tuesday, May 15, 2012, 4:00 p.m. - 6:00 p.m.
8. Adjournment — The meeting was adjourned at 5:30 p.m.