HomeMy WebLinkAbout3.0 - A-Frame Sign Regulations - PA2014-054 CITY OF NEWPORT BEACH
PLANNING COMMISSION STAFF REPORT
August 21, 2014 Meeting
Agenda Item 3
SUBJECT: A-frame Sign Regulations (PA2014-054)
• Code Amendment CA2014-005
APPLICANT: City of Newport Beach
PLANNER: Patrick Alford, Planning Manager
(949) 644-3235, palford@newportbeachca.gov
PROJECT SUMMARY
An amendment to Title 20 (Zoning Code) of the Newport Beach Municipal Code to allow
A-frame signs on private property in commercial zoning districts.
RECOMMENDATION
1) Conduct a public hearing; and
2) Adopt the attached resolution recommending City Council adoption of Code
Amendment No. CA2014-005 establishing A-Frame sign regulations (Attachment
PC 1).
INTRODUCTION
Section 20.42.040 of the Newport Beach Municipal Code defines an A-frame sign as "a
freestanding portable sign typically constructed of wood, metal, or plastic. These signs
are usually small and are removed at the close of business. They are typically hinged
at the top, or attached in a similar manner, and widening at the bottom to form a shape
similar to the letter 'A"' (see Attachment PC 2).
The City's sign regulations currently prohibit A-frame signs throughout the City.
On March 11, 2014, the City Council of the City of Newport Beach initiated an
amendment to the Zoning Code that would modify the current prohibition on A-frame
signs to allow such signs on private commercial property, provided they do not impede
or impact use of the public right-of-way. The Council's action followed receipt of a letter
from the Corona del Mar Business Improvement District (CdM BID) requesting
reconsideration of A-Frame sign regulations (see Attachment PC 3).
1
A-Frame Sign Regulations
August 21, 2014
Page 2
DISCUSSION
The Proposed Amendment
The proposed amendment would establish regulations regarding location, number, size
(sign area), height, and design of A-frame signs. Under the proposed regulations, A-
frame signs would be permitted in all commercial zoning districts, on private property,
and on the same property as the business it identifies. Other requirements are
summarized below:
Location:
• Within ten (10) feet of the primary entrance of the business or of a pedestrian
plaza, courtyard, or arcade; and
• Cannot interfere with pedestrian ingress or egress as required by the Building
Code or Fire Code; and
• Must be separated by a minimum distance of three (3) feet from another A-frame
sign or other type of portable sign (i.e., restaurant menu signs); and
• Shall not obstruct parking spaces or vehicle maneuvering areas; and
• Shall not be located in landscape planters; and
• Cannot impede vehicular sight distance in compliance with Section 20.30.130
(Traffic Safety Visibility Area).
Number: One (1) A-frame sign per tenant space.
Sign Area: Maximum ten (10) square feet per sign face.
Height: Maximum of forty-eight (48) inches.
Duration: Can only be displayed during regular business hours and is to be removed
when the establishment is closed.
Other Design Requirements:
• No illumination; and
• No flags, pennants, balloons, or other attention attracting devices; and
2
A-Frame Sign Regulations
August 21, 2014
Page 3
• May have re-writable surfaces, such as chalk boards or dry-erase boards; the
use of paper or cloth is not permitted unless located within a glass or plastic
enclosure; and
• The sign must be capable being upright in a moderate wind.
Permits: Not required.
Analysis
Most commercial districts do not have required building setbacks. Most commercial
buildings (Corona del Mar, McFadden Square, Balboa Island, Balboa Village, etc.) are
located on the property line. Therefore, the number of A-frame signs in these areas will
be limited, as the signs will be required to be placed outside of the public right-of-way
(i.e., sidewalks) on private property. Furthermore, requiring A-frame signs be placed
within ten (10) feet of the primary entrance of the business should serve to keep such
signs within the periphery of larger shopping centers so that they do not become an
eyesore.
The separation requirement and compliance with Building Code or Fire Code ingress or
egress requirements should avoid A-frame signs from interfering with pedestrian
movement on public sidewalks. Also, compliance with the Zoning Code's Traffic Safety
Visibility Area will keep such signs from impeding vehicular sight distances.
The prohibitions on illumination and attention-attracting devices and other design
requirements will protect the community's appearance and encourage signs that are
well designed and that attract and invite rather than demand the public's attention. As
with all signs, A-frame signs must be constructed of permanent materials, including but
not limited to metal, wood, acrylic, or other comparable durable, weatherproof materials,
pursuant to Section 20.42.060.0 of the Zoning Code and properly maintained pursuant
to Section 20.42.170 of the Zoning Code.
Public Participation
Staff requested comments on the draft sign regulations from community and business
associations in Corona del Mar, Mariners' Mile, and the Balboa Peninsula. Staff
received five (5) comments. Most notably, the Balboa Island Improvement Association
Board of Directors commented that the A-frame signs under the proposed regulations
would not benefit Marine Avenue businesses because they could not comply with the
locational requirements and would impede public access on Marina Avenue sidewalks;
otherwise, the Association had no objections to allowing them elsewhere in the City.
Other comments expressed opposition to A-frames in general and support for the A-
frame signs under the proposed regulations. Copies of the comments received are
provided in Attachment PC 4.
3
A-Frame Sign Regulations
August 21, 2014
Page 4
Conclusion
The proposed sign regulations will provide businesses with another opportunity for
adequate identification in a manner that is consistent with the purposes of the Sign
Code, which include "guarding against the excessive and confusing proliferation of
signs by appropriately regulating the time, place, and manner under which signs may be
displayed."
Alternatives
The Commission has the option to:
1) Incorporate changes to the proposed amendment and forward a
recommendation that the City Council adopt the amendment; or
2) Continue consideration of the proposed amendment to a future date; or
3) Recommend the City Council not adopt the amendment.
Environmental Review
The code amendment is categorically exempt under Section 15305, of the California
Environmental Quality Act (CEQA) Guidelines — Class 5 (Minor Alterations in Land Use
Limitations) because the commercial properties involved have an average slope of less
than 20 percent; and the and proposed amendment would not result in any changes in
land use or density. This code amendment is also categorically exempt under Section
15311 of the CEQA Guidelines — Class 11 (Accessory Structures), which exempts the
construction, or placement of minor structures accessory to (appurtenant to) existing
commercial, industrial, or institutional facilities, including on-premise signs.
Public Notice
Notice of this application was published in the Daily Pilot at least 10 days before the
scheduled meeting, consistent with the provisions of the Municipal Code. Additionally,
the item appeared on the agenda for this meeting, which was posted at City Hall and on
the City website.
A-Frame Sign Regulations
August 21, 2014
Page 5
Prepared by: Submitted by:
Patrick J. Alford, Planning Program +nasnes i, ICP, Deputy Director
Manager
ATTACHMENTS
PC 1 Draft Resolution
PC 2 Examples of A-frame Signs
PC 3 Corona del Mar Business Improvement District Letter
PC 4 Comment Emails
INTENTIONALLY BLANK PAGE
Attachment No. PC 1
Draft Resolution
INTENTIONALLY BLANK PAGE
g
RESOLUTION NO.
A RESOLUTION OF THE PLANNING COMMISSION OF THE
CITY OF NEWPORT BEACH RECOMMENDING CITY COUNCIL
ADOPTION OF CODE AMENDMENT NO. CA2014-005
AMENDING TITLE 20 (ZONING CODE) OF THE NEWPORT
BEACH MUNICIPAL CODE TO ALLOW A-FRAME SIGNS ON
PRIVATE COMMERCIAL PROPERTY IN COMMERCIAL ZONING
DISTRICTS (PA2014-054)
THE PLANNING COMMISSION OF THE CITY OF NEWPORT BEACH HEREBY FINDS AS
FOLLOWS:
SECTION 1. STATEMENT OF FACTS.
1. On March 11, 2014, the City Council initiated an amendment of the Zoning Code that would
modify the current prohibition on A-frame signs to allow such signs on private commercial
property, provided they do not impede or impact use of the public right-of-way.
2. A public hearing was held on August 21, 2014, in the Council Chambers at 100 Civic Center
Drive, Newport Beach. A notice of time, place and purpose of the meeting was given in
accordance with the Newport Beach Municipal Code. Evidence, both written and oral, was
presented to, and considered by, the Planning Commission at this meeting.
3. This resolution is a report of the Planning Commission's findings and recommendations
on Code Amendment CA2014-055 and will be filed with the City Council pursuant to
Section 20.66.040 (A)(1) of the Newport Beach Municipal Code.
SECTION 2. CALIFORNIA ENVIRONMENTAL QUALITY ACT DETERMINATION.
The code amendment is categorically exempt under Section 15305, of the California
Environmental Quality Act (CEQA) Guidelines — Class 5 (Minor Alterations in Land Use
Limitations) because the commercial properties involved have an average slope of less than
20 percent; and the and proposed amendment would not result in any changes in land use or
density. This code amendment is also categorically exempt under Section 15311 of the
CEQA Guidelines — Class 11 (Accessory Structures), which exempts the construction, or
placement of minor structures accessory to (appurtenant to) existing commercial, industrial,
or institutional facilities, including on-premise signs.
SECTION 3. FINDINGS.
1. The proposed regulations provide each sign user another opportunity for adequate
identification while guarding against the excessive and confusing proliferation of signs by
appropriately regulating the time, place, and manner under which A-frame signs may be
displayed.
2. The proposed regulations preserve and enhance the community's appearance by
regulating the size, location, design, character, scale, illumination, and duration of A-frame
signs.
9
Planning Commission Resolution No.
Page 2 of 2
3. The proposed regulations encourage A-frame signs that are well designed and that attract
and invite rather than demand the public's attention.
NOW, THEREFORE, BE IT RESOLVED:
The Planning Commission of the City of Newport Beach hereby recommends approval of Code
Amendment No. CA2014-005 as set forth in Exhibit "A."
PASSED, APPROVED AND ADOPTED THIS_21st DAY OF AUGUST, 2014.
AYES:
NOES:
ABSTAIN:
ABSENT:
BY:
Larry Tucker, Chairman
BY:
Jay Myers, Secretary
10
EXHIBIT A
Code Amendment No. CA2012-007
Section 20.42.050 — Prohibited Signs
Revise Section 20.42.050 (F)
F. Prohibited sign types:rr
1 . A-f Fame�n s-,L
21-.1 . Animated signs;
-3-2_.._Changeable copy signs, except as a component of another type sign allowed
through the comprehensive sign program;
4-.3. Commercial mascots;
5-A. Inflated display signs;
�5 -Pole signs;
7-6_Roof signs, unless a variance is granted; and
Vehicle signs, subject to the definition of vehicle signs in Section 20.42.040
(Definitions).
Section 20.42.090 — Standards for Temporary Signs
Revise Section 20.42.090 Table 3-18
TABLE 3-18
TEMPORARY SIGNS
Maximum Additional
Sign Type Number Maximum Area Maximum Height Duration Requirements
Promotional 1 sign per site, 75 sq.ft.for banner,3 10 ft.or bottom of Up to 4 times per Subject to all
sq.ft.for rigid sign. year, not to exceed
temporary including window lowest second floor requirements of this
banners. signs. window signs,20%of window. 60 days total per section.
any window area. year.
Establishment 1 sign per building Same as for Same as for 60 days per calendar Allowed only while
identification. frontage. permanent signs. permanent signs. year. permanent signs are
being obtained.
Displayed after Only on the property
Construction issuance of building where construction
1 sign per street 32 sq.ft.per sign in
project signs 8 ft. in nonresidential. permit or equivalent; is taking place and
frontage,2 signs nonresidential.
Nonresidential and
Residential maximum. 6 sq.ft.in residential. 4 ft. in residential. shall be removed shall not obstruct
after earliest of visibility at
certificate of intersections.
2Z
Maximum Additional
Sign Type Number Maximum Area Maximum Height Duration Requirements
completion,
certificate of
occupancy,or final
building inspection.
Mounted only on
portable easel-type
Restaurant menu During hours structures;only on
signs 1 per restaurant. 4 sq.ft.per sign. 5 ft. establishment is property of the
open. establishment within
10 ft.of the primary
entrance.
During hours the See subsection G of
A-frame Signs 1 per tenant space �19-
sg.ft.oer sign 48 in. establishment is this Section.
open.
Real estate signs
for residential and Allowed in compliance with subsection(F)of this section(Real Estate Signs).
nonresidential Temporary sign permit not required.
properties
Search lights, Allowed in conjunction with special event permit.
Klieg lights
Shall be placed only
on the property
where the sale is
being held.
Personal property 1 sign per street 2 times within a 12- Allowed in
sale sign frontage. 3 sq.ft 4 ft. month period. compliance with
Section
20.42.100(8)
(Exemptions to Sign
Permit
Requirement).
Revise Section 20.42.090 (B)
B. Placement of Temporary Signs.
1. Signs are allowed on private property only and shall not be placed in public
rights-of-way or at off-site locations.
2. Signs may be placed only on building frontages in locations where permanent
signs are allowed.
3. Sign shall not be attached to temporary structures, except restaurant menu
signs, which may be attached to easel-like structures, and A-frame signs.
Add new Section 20.42.090 (G)
G. A-Frame Signs. A-frame signs shall be allowed in commercial zoning districts only
subject to the following regulations:
1. Number. One (1) A-frame sign per tenant space.
2. Location.
12
a. All A-frame signs shall be located on the property of the business. A-frame
signs shall be located within ten (10) feet of the primary entrance of the business
or of a pedestrian plaza, courtyard, or arcade, provided they do not interfere with
pedestrian ingress or egress as required by the Building Code or Fire Code.
b. A-frame signs shall not be located within landscaped areas.
3. Separation. A minimum distance of three (3) feet shall be maintained from any
other A-frame sign or portable sign.
4. Area. Not to exceed ten (10) square feet.
5. Height. Not to exceed forty-eight (48) inches.
6. Duration. A-frame signs shall be utilized only during regular business hours and
shall be removed during non-business hours.
7. Additional Regulations.
a. No illumination is allowed.
b. No flags, pennants, balloons, or other attention attracting devices shall be
displayed.
c. No A-Frame Sign shall have more than two sign faces.
d. A-frame signs may have re-writable surfaces, such as chalk boards or dry-
erase boards; the use of paper or cloth is not permitted unless located within a
glass or plastic enclosure.
e. A-frame signs shall be designed to be capable of keeping the sign upright in a
moderate wind.
f. A-frame signs shall be located so as not to impede vehicular sight distance in
compliance with Section 20.30.130 (Traffic Safety Visibility Area).
g. A-frame signs shall not obstruct parking spaces or vehicle maneuvering areas.
New Section 20.42.100 - Exemptions to Sign Permit Requirement
Add new Section 20.42.100 (B)(1)(u)
U. A-Frame Signs. A-frame signs in compliance with Section 20.42.090(G)
(A-Frame Signs).
is
INTENTIONALLY BLANK PAGE
14
Attachment No. PC 2
Examples of A-frame Signs
1.5
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12
Attachment No. PC 3
Corona del Mar BID Letter
1j
INTENTIONALLY BLANK PAGE
20
ATTACHMENT A
January 17, 2014
To: Nancy Gardner
Newport Beach City Council
From: Scott Palmer
Treasurer for Corona del Mar Business Improvement District (CdM BID)
Subject: CdM BID request for re-evaluation of A Frame ordinance
The Corona del Mar Business Improvement District would like to endorse a plan to
reevaluate proper A Frame store front advertising, and encourages the city planning
staff to revise codes that would allow merchants to place such A Frame structures in
front of their stores as long as the frame remains on private property and does not
impede or impact public right of way. Such a plan would call for a streamlined
permitting process and relaxed code enforcement on such advertising efforts.
The A Frame sign is one of the most cost effective ways for businesses to advertise
specials or services. The sign in front of the business, outside the public right of way,
allows a business to send a message to customers (prospective and current) for the
initial investment of the A Frame and the minimal effort to update it. Costs involved in
this are much less than print,radio,or other conventional types of messaging. In
addition,as opposed to internet advertising that relies upon consumers seeking
services,A Frame advertising creates impulse demand. The A Frame follows through on
the City action of allowing businesses a 90-day permit for temporary store-front
advertising.
As an historical note, the issue of A Frame advertising is directly related to the
establishment of the Corona del Mar BID. One of the original BID directors,Joe Monigal,
owned the Corona del Mar Florist shop at 3337 East Coast Highway. He would
continually be cited by the City for placing an A Frame sign in front of his shop on his
own property. Asa protest and countermeasure to such citations, Mr. Monigal
contacted the Economic Development Department to start a process that would result
in the establishment of the Corona del Mar BID, and eventually the four other BIDS
extant in the City as well.
21- 162
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ATTACHMENT B
ATTACHMENT CD-2
A-FRAME SIGN TYPES
Patton Associates. I opynght or e P tton so�.. ,.
Plastic
Marker ard:o
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Attachment No. PC 4
Comment Emails
23
INTENTIONALLY BLANK PAGE
24
Hal Pisors - Pedego
Tuesday, May 27, 2014
7:51 AM
Subject A-Frame Signs
From Hal Pisors
To Alford, Patrick
Sent Thursday, May 22,2014 8:38 PM
NO to A-frame signs.
Hello, fun...
Hal Pisors
Pedego Corona Del Mar
949.612.7989 store
949.697.6590 mobile
2515 East Coast Hwy.
Corona Del Mar, CA 92625
hal@pedegocdm.com
www.pedegocdm.com
�aE 0elecer ; C 6. es
2�
Public Comments Page 2
Ned McCune - Mariners' Mile
Wednesday, May 28, 201
8:08 AM
Subject A-Frame Signs
From Ned McCune
To Alford,Patrick
Sent Wednesday,May 28,2014 8:07 AM
Hi Patrick,
The proposed ordinance is ideal. There are at least three ground floor tenants in my
building at 2700 West Coast Highway which could make good use of it. The existing ban is
unfortunate. The move to replace it should have come from us merchants and landlords some
time ago.
Ned McCune
20
Public Comments Page 3
Sandie Haskell
:::ursday, May 29,2014
11:01 AM
Subject a-frame signs
From Sandie Haskell
To Alford,Patrick
Sent Thursday,May 29,2014 10:52 AM
I would like to suggest that the city NOT approve the use of signs of any kind on the ground at
businesses along Coast Highway in our city. We have pedestrians, some with crutches
or walkers or canes, baby strollers, wheelchairs, people with visual impairments and even
bicyclists using our sidewalks and entryways to businesses We do not need another hazard on
the ground. If businesses wish to be more easily recognized, I would suggest they clearly
display their address numbers on the buildings.
Sandie Haskell
Corona del Mar
Subject Message from Haskell Sandra (919496446871)
From Cisco Unity Connection Messaging System
To Alford,Patrick
Sent Thursday,May 29,2014 8:34 AM
Attachments
VoiceMess...
Public Comments Page 4
Borowsky - Balboa Peninsula Point
Thursday,June ns, 2014
8:32 AM
Subject Re:A-Frame Signs
From Dennis Borowsky
To Alford,Patrick
Cc info@cdmra.org;1HERDMANI@ROADRUNNER.COM;Ifundy@sbcglobal.net;craig@burrwhite.com;
don@newportheights.org
Sent Tuesday,lune 03,2014 8:14 AM
Hello Patrick,
Thank you for including us in this process. I have reviewed with our BPPA Board members and suggest
the following.
1. Signs to be used in commercial areas only, not residential areas.
2.Any copy on such signs shall pertain to the business use and shall not be used for political or other
unrelated purposes.
3.The signs should be properly secured so they do not present a safety hazard or blow over in heavy
wind.
4. Signs shall conform to the other standards set forth in the criteria provided by you earlier.
Thank you.
Dennis Borowsky
Balboa Peninsula Point Association
(949)922-6506
Sent from my Whone
On Jun 2, 2014,at 1:32 PM, "Alford, Patrick"<PAlford@newportbeachca.eov>wrote:
The City Council initiated a Zoning Code amendment that would allow A-frame
signs on private property. The Planning Division has prepared a draft of
the A-frame sign standards and would like your organization's
thoughts. Please review the attached memorandum and send your comments to
the Planning Division by June 30, 2014.
Please contact me if you have any questions or require additional
information.
Patrick J. Alford Planning Program Manager
City of Newport Beach Community Development Department I Planning Division
100 Civic Center Drive Newport Beach,CA 92660
(949)6443235 1(949)644.3229 1 palford(&newportbeachca.aov
<A-Frame Sign Memo.pdf>
Notice to recipient: This e-mail is only meant for the intended recipient of the transmission, and may be a
confidential communication or a communication privileged by law. If you received this e-mail in error, any
review, use, dissemination, distribution, or copying of this e-mail is strictly prohibited. Please notify us
immediately of the error by return e-mail and please delete this message from your system. Thank you in
advance for your cooperation.
Dennis Borowsky
Balboa Peninsula Point Association
Dennis Borowsky
Balboa Peninsula Point Association
22
Public Comments Page 5
Herdman - Balboa Island Improvement Assoc.
Friday,June 13, 2012
7:38 AM
Subject Re:A-Frame Signs
From iherdmanl@roadrunner.com
To Alford,Patrick
Sent Thursday,June 12,20149:52 PM
Pat,
We had a Balboa Improvement Association Board Meeting tonight. The consensus of our Board is that A-Frame signs
simply will not work on Marine Ave., Balboa Island. As far as the rest of the City, we have no problem with their
proposed use and echo the guidelines/suggestions that you have received from other groups, and do support the
guidelines that have been developed by the Planning Division.
Jeff Herd man,President
Balboa Island Improvement Association
----..Alford wrote:
>The City Council initiated a Zoning Code amendment that would allow A-frame signs on private property.The Planning
Division has prepared a draft of the A-frame sign standards and would like your organization's thoughts. Please review
the attached memorandum and send your comments to the Planning Division by June 30, 2014.
> Please contact me if you have any questions or require additional information.
>Patrick J. Alford I Planning Program Manager City of Newport Beach
>Community Development Department I Planning Division
>100 Civic Center Drive I Newport Beach, CA 92660
> (949) 644-3235 1(949) 644-3229 1 palford@newportbeachca.gov
Subject RE:A-Frame Signs
From iherdmanl@roadrunner.com
To Alford, Patrick
Sent Wednesday,June 18,20144:56 PM
With very few exceptions, A-frame signs would have to encroach on the public sidewalk on Marine Ave.
Because of this, the signs would be in violation of regulations, in addition to restricting public access on
Marine Ave.Almost all of the store fronts border the sidewalk on Marine Ave.
Jeff
---- ..Alford wrote:
>Jeff,
Public Comments Page 6
>Just to clarify to consensus of the Board, did they believe that A-frame signs would "not work." Is it
because they could not comply with the proposed regulations (i.e., location requirements) or because
they would have a negative impact Marine Avenue?Any insight on how they came to their consensus
would be appreciated.
>Patrick J. Alford I Planning Program Manager City of Newport Beach
>Community Development Department I Planning Division
>100 Civic Center Drive I Newport Beach, CA 92660
>(949) 644-3235 (949) 644-3229 1 palford@newportbeachca.gov
>-----Original Message-----
*From: Alford, Patrick
>Sent: Friday,June 13, 2014 7:34 AM
>To: 'jherdmanl@roadrunner.com'
>Subject: RE:A-Frame Signs
>Jeff,
>Thank you and the board for taking the time to review the proposed amendment.These comments
will be forwarded to the Planning Commission and City Council when this item goes to public hearings.
> Patrick J. Alford I Planning Program Manager City of Newport Beach
>Community Development Department I Planning Division
> 100 Civic Center Drive I Newport Beach, CA 92660
> (949) 644-3235 (949) 644-3229 1 palford@newportbeachca.gov
>-----Original Message-----
• From:jherdmanl@roadrunner.com [mailto:iherdmanl@roadrunner.com]
>Sent: Thursday, June 12, 2014 9:53 PM
>To: Alford, Patrick
>Subject: Re:A-Frame Signs
> Pat,
>We had a Balboa Improvement Association Board Meeting tonight.The consensus of our Board is that
A-Frame signs simply will not work on Marine Ave., Balboa Island.As far as the rest of the City, we have
no problem with their proposed use and echo the guidelines/suggestions that you have received from
other groups, and do support the guidelines that have been developed by the Planning Division.
>Jeff Herdman,President
> Balboa Island Improvement Association
>---- "Alford wrote:
>>The City Council initiated a Zoning Code amendment that would allow A-frame signs on private
property.The Planning Division has prepared a draft of the A-frame sign standards and would like your
organization's thoughts. Please review the attached memorandum and send your comments to the
Planning Division by lune 30, 2014.
30
Public Comments Page 7
>> Please contact me if you have any questions or require additional information.
>> Patrick J.Alford I Planning Program Manager City of Newport Beach
Community Development Department I Planning Division
>> 100 Civic Center Drive I Newport Beach, CA 92660
>> (949) 644-3235 1(949) 644-3229 1 palford@newportbeachca.gov
31
Public Continents Page 8
Correspondence
Item No . 3a
A-frame Sign Regulations
PA2014-054
August 21 , 2014, Planning Commission Agenda Comments
Comments on Newport Beach Planning Commission regular meeting agenda item by:
Jim Mosher( jimmosher(o)yahoo.com ), 2210 Private Road, Newport Beach 92660 (949-548-6229).
Item No. 3. A-FRAME SIGN REGULATIONS (PA2014-054)
I have no strong feelings about the merits or demerits of this proposed Zone Code amendment,
however the proposed new language for NMBC Subsection 20.42.090(G)(7)(f) seems very
awkwardly expressed.
The proposed language:
f. A-frame signs shall be located so as not to impede vehicular sight distance in
compliance with Section 20.30.130 (Traffic Safety Visibility Area).
suggests to me that compliance with Section 20.30.130 requires impeding sight distances, and
to avoid that unfortunate consequence the purpose of this clause is to order these signs to not
comply with Section 20.30.130.
1 would suggest:
f. A-frame signs shall be located in compliance with Section 20.30.130 (Traffic
Safety Visibility Area) so as not to impede vehicular sight distance.
or:
f. So as not to impede vehicular sight distance, A-frame signs shall be located in
compliance with Section 20.30.130 (Traffic Safety Visibility Area).
or:
f. A-frame signs shall not be located so as to impede vehicular sight distance in
violation of Section 20.30.130 (Traffic Safety Visibility Area).
Assuming the intent of the clause is to achieve compliance with Section 20.30.130, any of these
possibilities would be an improvement in clarity over what staff is proposing.
A- Frame Signs
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Code Amendment
Ends current A-frame sign prohibition
Permitted in all commercial districts
On private property (not in public rights-of-way)
On -site (same property as the business)
Establishes Regulations
o8/21/2014 Community Development Department- Planning Division 3
Proposed Regulations
Location
Within so' of primary entrance
■ 3-ft. separation
■ No pedestrian interference
■ Outside of planters and parking areas
Number (1 per tenant space)
Sign Area (10 sq . ft . per sign face)
Height (48 inches)
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Duration ( Regular business hours)
ir Design Requirements
No Illumination
No attention attracting devices
No permit required
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For more information contact:
Patrick J.Alford, Planning Program Manager
949-644-3235
PaIford@nevv�ortbeachca.gov
www.newportbeachca.gov