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HomeMy WebLinkAbout10 - Balboa Peninsula Sign RegulationsCITY OF NEWPORT BEACH Hearing Date: COMMUNITY AND ECONOMIC DEVELOPMENT o m Aeenda Item No.: t PLANNING DEPARTMENT Staff Person: J • 33m NEWPORT BOULEVARD ��GSppN�� NEWPORT BEACH, CA 92656 (949) 644'S200; FAX (949) 644-5290 REPORT TO THE MAYOR AND CITY COUNCIL SUBJECT: Balboa Peninsula Sign Regulations October 24, 2000 21 Patrick J. Alford (949) 644 -3235 L SUMMARY: Proposed sign regulations for commercial properties on the Balboa Peninsula and amendments to the Zoning Code to implement the new sign regulations. ACTION: 1. Conduct public hearing; and 2. Introduce Ordinance No. 2000 _ approving or modifying Amendment 907 and pass to second reading on November 14, 2000 or deny Amendment 907. Backaround In 1997, two planning studies on the Balboa Peninsula were completed: Project 2000, which was • drafted by the Balboa Peninsula Planning Advisory Committee (BPPAC) and the Balboa Peninsula Planning Study which was drafted by a consultant retained by the City. Both studies placed a high priority on the adoption of new sign regulations for the Balboa Peninsula. On September 14, 1998, the City Council authorized a contract with Urban Design Studio to prepare a draft sign overlay ordinance for the Balboa Peninsula. To oversee the drafting of the regulations, the Balboa Peninsula Sign Regulations Steering Committee was appointed consisting of one Planning Commissioner, one Arts Commissioner, three business representatives and three homeowners association representatives. On January 12, 1999, a public workshop was held to conduct a `visual preference survey." In the survey, the consultant showed numerous photographs of signs, with the participants rating them on a scale from best to worst. This exercise helped the consultant understand what kinds of signs are generally preferred and disliked by the participants. The Steering Committee reviewed various drafts of the sign overlay throughout 1999. The steering committee's review placed a strong emphasis on insuring that those signs contributing positively to the Peninsula's charm and character would not be diminished by the new sign regulations. On February 23, 2000, a public workshop was held to present the final draft to the public. • On August 17, 2000, the Planning Commission reviewed the proposed sign overlay and adopted a resolution of intent to revise the Zoning Code to implement the new sign regulations. On September 21, 2000, the Planning Commission held a public hearing on the Balboa Sign Overlay and voted unanimously to recommend approval to the City Council. Analysis Balboa Sign Overlay The Balboa Sign Overlay is a set of sign regulations prepared especially for the Balboa Peninsula. It is a self- contained document, with definitions, standards for temporary and permanent signs, administrative procedures, enforcement provisions, and design guidelines. If approved, the Balboa Sign Overlay would be a non - codified ordinance, similar to Planned Community District development plans. Should there be any conflicts between the Balboa Sign Overlay and the city- wide regulations of the Zoning Code (Chapter 20.67), the provisions of the overlay would apply. The Balboa Sign Overlay recognizes the eclectic character of the Balboa Peninsula. Therefore, no specific design theme or types of materials are mandated. Furthermore, the Sign Overlay allows for flexibility and creativity through the "Creative Sign Program" (See Page 24). Through the Creative Sign Program, the Planning Commission can approve signs that do not meet the regulations of the Sign Overlay provided they exhibit unique and high quality designs and materials. Certain types of signs, most notably internally illuminated (can) signs, are prohibited (See Page 12). • Internally illuminated signs were prohibited because that type of sign was also rated low on the visual preference survey and because other types of sign illumination, such as external indirect lighting and back - lighted solid letters, were highly rated. In keeping with the Sign Overlay's theme of flexibility and creativity, even a prohibited sign can be approved through the Creative Sign Program, if the applicant offers an unusually creative and high quality design. However, should no creative design be proposed, the Planning Commission still has the authority to issue sign exception permits to allow deviations from any of the provisions of the Sign Overlay. As with any sign exception permit, the Planning Commission must find that granting the permit is necessary to protect a substantial property right, will not be contrary to the purpose of the sign chapter, and will not be materially detrimental to the health, safety, comfort or general welfare of persons residing in the neighborhood, or detrimental or injurious to property or improvements in the neighborhood, or to the general welfare of the City. The Sign Overlay also contains provisions for comprehensive sign programs for multi-tenant projects (See Page 23). Comprehensive sign programs are intended to insure that a project's signs are an integral part of its architectural design. Comprehensive sign programs would be required for projects with three or more tenant spaces, when five or more signs are proposed for a new or existing development, or when the Planning Director determines that a comprehensive program is needed due to special project characteristics. Balboa Sign Overlay October 24, 2000 Page 2 The Sign Overlay also contains a sign amortization program (See Page 35). The Balboa Peninsula •Sign Amortization Program is intended to promote rapid removal of non-conforming signs and their replacement with conforming signs. To this end, a fifteen -year' incentive program is proposed. Under the fast two years of this program, the City offers a number of incentives for sign removal, including free professional sign removal and disposal, free professional graphic/design assistance, free professional sign fabrication and installation, and a waiver of all sign permit fees. These incentives decrease in Years Three and Four of the program, and decrease further in Years Five and Six, and again in Years Seven to Ten. After ten years the City will no longer provide any incentives for the removal of nonconforming signs and all nonconforming signs must be removed after fifteen years. Funds for these incentive services are available from the Community Development Block Grant (CDBG) funds for the Balboa Peninsula. The City has put into the Capital Improvement Program the sum of $5,000 per year. The incentives will be awarded on a first come, first serve basis. The Sign Amortization Program presents a unique opportunity to improve the visual quality of the Balboa Peninsula in a short period of time. The generous package of incentive services should provide the property owners the impetus to replace their nonconforming signs with conforming ones in the first few years of the program. This could result in a rapid, positive change in the appearance of the Balboa Peninsula without causing a hardship on business and property owners. The design guidelines (See Page 37) are to be used to evaluate sign permit applications to ensure that the signs are well designed, compatible with their surroundings and the proposed use, and do not detract from the overall visual quality of the Peninsula. These include guidelines for specific • types of signs as well as general guidelines relating to color, materials, lettering, and illumination. The existing sign guidelines for the Cannery Village/McFadden Square Specific Plan and the Central Balboa Specific Plan are very limited. Generally, the existing guidelines only suggest vague themes or promote the reduction of visual clutter. Furthermore, existing sign regulations provide few opportunities for the existing sign guidelines to be implemented. Zoning Code Amendments Adoption of the Balboa Sign Overlay will require amendments to the Zoning Code. Sections 20.43.050 (Property Development Regulation N) and 20.45.035 (Property Development Regulation T) will have to be revised to delete the sign regulations for Cannery Village/McFadden Square Specific Plan and the Central Balboa Specific Plan, respectively. Section 20.67.010 (B) will have to be revised to add a provision that the sign regulations of Chapter 20.67 (Signs) do not apply to the signs in commercial districts on the Balboa Peninsula. Also, Districting Maps Numbers 2, 3, 4, 8, 9,10,11, and 12 will have to be revised to identify the boundaries of the overlay. The Balboa Sign Overlay is being proposed as an overlay because it is better suited as a stand -alone document. Its extensive use of color graphics, example signs, and design guidelines would not ' The Business and Professions Code requires cities /counties to provide compensation if any existing sign is compelled to be removed or if the sign's use is limited by any ordinance or regulation. The "useful life" of every sign is set at • fifteen (15) years from the date of adoption of the ordinance or regulation. If the sign is required to be removed during that fifteen (15) year period, the City must pay compensation equal to 1115 of the duplication cost of sign multiplied by the number of years of useful life remaining. Balboa Sign Overlay October 24, 2000 Page 3 translate well into the standard format of the Municipal Code. In its proposed format, it makes a strong statement regarding the uniqueness of signs on the Balboa Peninsula and provides better guidance on the preferred design of signs. Planning Commission Action Discussion at the Planning Commission focused on permitted and prohibited signs. Pole signs were originally prohibited partly because they rated low on the visual preference survey and partly because the high street presence (buildings oriented towards the street) of most of the Peninsula's commercial areas do not lend themselves to pole signs. However the Planning Commission concluded that such signs should be permitted on a limited basis, if the designs were innovative. Therefore, the Planning Commission is recommending that pole signs be permitted with the approval of a creative sign program. The Planning Commission also is also recommending that changeable copy signs be added to the list of prohibited signs, with exceptions for theater and cinema marquees, service station fuel price signs, and bulletin boards (not exceeding 12 square feet) for public, educational, and religious institutions. The Planning Commission believes that changeable copy signs are not appropriate for the Peninsula. The Planning Commission is also recommending that a provision for temporary "A" frame signs be deleted. The Steering Committee felt that "A" frame signs would be very valuable to the "main street" type businesses. However, the Planning Commission believed that this would conflict with Chapter 10 of the Municipal Code, which prohibits the use of public streets for commercial • displays. The Planning Commission also felt that "A" frame signs would present enforcement problems and interfere with the pedestrian use of sidewalks. Other changes recommended by the Planning Commission: ■ Eliminate the exemption for time and temperature signs. ■ Limit the maximum area for window signs to 20% of the window area. ■ Restrict banners to a maximum of 30 days peruse and 60 days per calendar year. ■ Allow neon or channeled illumination signs as window signs. ■ Limit projecting signs to a maximum 4 feet (or 2 feet from within the curb, whichever is less) into the public right of way and 2.5 feet in height. ■ Remove corporate flags from the list of exempt signs. ■ Change multi-tenant sign approval authority from the Modifications Committee to the Planning Director. • Balboa Sign Overlay October 24, 2000 Page 4 The changes recommended by the Planning Commission have been incorporated into the draft Balboa Sign Overlay presented to the City Council. l J Submitted by: PATRICIA L. TEMPLE Planning Director Prepared by: PATRICK J. ALFORD Senior Planner Attachments: 1. Proposed Balboa Sign Overlay. 2. Draft Ordinance (with proposed amendments to Title 20 NBMQ. 3. September 21, 2000 Planning Commission staff report 4. September 21, 2000 Planning Commission minutes. • • Balboa Sign Overlay October 24, 2000 Page 5 ORDINANCE 2000- AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH ADOPTING SIGN REGULATIONS AND DESIGN GUIDELINES FOR COMMERCIAL PROPERTIES ON THE BALBOA PENINSULA AND RELATED AMENDMENTS TO TITLE 20 OF THE NEWPORT BEACH MUNICIPAL CODE [AMENDMENT 9071 WHEREAS, the City of Newport Beach desires to update the sign regulations for commercial properties on the Balboa Peninsula; and WHEREAS, the City Council of the City of Newport Beach appointed a steering committee to oversee the drafting of the new sign regulations; and WHEREAS, on September 21, 2000, the Planning Commission of the City of Newport Beach held a public hearing on the proposed sign regulations; and WHEREAS, the Planning Commission of the City of Newport Beach voted unanimously to recommend approval of the Balboa Sign Overlay to the City Council; and • WHEREAS, on October 24, 2000, the City Council of the City of Newport Beach held a public hearing regarding this amendment; and WHEREAS, the public was duly noticed of the public hearings; and WHEREAS, pursuant to the California Environmental Quality Act, it has been determined that the proposed amendment is categorically exempt under Class 5, minor alterations in land use limitations. THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH DOES HEREBY ORDAIN AS FOLLOWS: SECTION 1: The Balboa Sign Overlay as provided in Exhibit "A" is hereby adopted. SECTION 2: All signs in commercial districts on the Balboa Peninsula shall be subject to E the regulations contained in the Balboa Sign Overlay. • SECTION 3: Sections 20.43.050, 20.45.035, and 20.67.010 of Title 20 of the City of • Newport Beach Municipal Code" shall be revised to read as provided in Exhibit `B." SECTION 4: Districting Maps 2, 3, 4, 8, 9, 10, 11, and 12 shall be revised to identify the Balboa Sign Overlay. SECTION 5: The Mayor shall sign and the City Clerk shall attest to the passage of this Ordinance. This Ordinance shall be published once in the official newspaper of the City, and the .same shall become effective thirty (30) days after the date of its adoption. This Ordinance was introduced at a regular meeting of the City Council of the City of Newport Beach held on October 24, 2000, and adopted on the 14th day of November, 2000, by the following vote, to wit: ATTEST: • CITY CLERK AYES, COUNCIL MEMBERS NOES, COUNCIL MEMBERS ABSENT COUNCIL MEMBERS MAYOR 2 I EXHIBIT "B" Section 20.43.050 (Property Development Regulation N): • (N) 1 AT....d..... A .......:.«..«. eF A.fee wall ..:....s shall be ..e.....:Ked per building 1+oweyer, a FFmlfi tenant building may have ene wall sign pef bi*siaess plus efie 25 sq�iafe feet • a b. in or-der tog ..t an e..tien p fmit the Gefafnission ...t find that g ..ti...... eh • eFrAit t,... etee4 =- substantial pre e..t. right, -11 t he eeff.f y to 4he C4h et F .-th and ...:11 net be mate. :.,1_l., ae4 ««. ntal 4 g,:�ee- E�3Ptei- eS�iCFe � toe healt",sa€et};— £emfei4 or general wellffe of per-seas r-esiding in h the :ghh,._heea r aetrime..tA , injufieus to ..e. -t.. she neighborhood, r- the , ..d A.'elfffe e of the City. J• Section 20.45.035 (Property Development Regulation 1�: (T) ..... .. `I �wer�s. Cie«.. Liens «Lased «e....e«dieule_ to the building lee .. «de_ e , eanepy, shade, dees 6 feet feee) the bettem of an opaque fabrie, tested and elassified- As . E. Tll...«: «et:..« A.....: «e a .... and shade signs shall be :11...«:«eted &em e.aterie f l:a.bt:ng a . «l.. ARe.. «..ee C:a. «.. Cigm m .. be «lased e« the oute.. F see eFa ... if they «.ede a «e.w the..eeF and de not a eed the 1:...:tetions of a mar-quee. «t Guts ieke fs, up to 19 :«ekes in height .. be : «a.t..I1,.A e« ' p eF...e.e..ees. ing. e 3. Dedeet..:e« Cie«.. Liens «Lased «e....e«dieule_ to the building lee .. «de_ e an eanepy, shade, dees 6 feet feee) the bettem eaeh sign shell be elsef net exeeed square (single and ef eaeh Sig eFthe sidewalk by «et leas than 8 feet. Cb.e Tie « e «t .. ' «dew sign shell sever- mer-e the« 20 pereent eF the squaf e feet (single r ee) e. r,/e.._e«ee and Heigh —The sign shall be eieur of-4he sidewalk by net less than 8 feet. T'--.e =-mi=:iLm height e€ the sign, a ;eeiadipg sagpe4ingstraetare, shall sha-- �;E'e d. n_,.:,.,,.:,.« Ne siga shall pi:ejeet - than n feet ever «..brie « «e..t.a and net «_e:eet to ..: h• 7 r r h b 1: e..b:eet t,. all 1 :..,:tat :e «e :« :s • I i �FA tr.T.m' nyi �miw iurei AIM4Mum Frejee4ex -9ver j' 2. 3' 4. 3 PF Pefb -Ling of BxilAing Fixes RR - _ s .. 7 iRi .. Section 20.67.010 (B): B. Aunlicability 2. PC Districts. In Planned Community Districts, any sign regulations contained in the planned community development plan shall supersede this chapter. Exception. Service station signs in Planned Community Districts shall be subject to the provisions of Section 20.67.030 (D), unless more restrictive sign regulations are contained in the planned community development plan. • H • • Ll BALBOA SIGN OVERLAY I'm 13 . ....... ...... yJ BALBOA SIGN OVERLAY I'm 13 ' . ! f ¥� �« % , �$ #� # atyl Akoo : x � ©Z ..! 5,t. ! !�k 72)!j § !!kA o a.Ga \ CBE -F b ® /i4 ] � 0 @a r7 0. 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PLANNING DEPARTMENT r 'n U t Sso NEWPORT BOULEVARD s Cg4F�y„l�r NEWPORT BEACH, CA 92638 (949) 644-3240 FAX (949) 644-VV Hearing Date: Agenda Item No.: Staff Person: REPORT TO THE PLANNING COMMISSION SUBJECT: Balboa Peninsula Sign Regulations September 21, 2000 Patrick J. Alford (949) 644 -3235 SUMMARY: Proposed. sign regulations for commercial properties on the Balboa Peninsula and amendments to the Zoning Code to implement the new sign regulations. ACTION: Conduct public hearing; direct staff to incorporate any recommended revisions; adopt Resolution No. recommending approval or modification of Amendment 907 to the City Council, or disapprove Amendment 907. Background In 1997, two planning studies on the Balboa Peninsula were completed: Project 2000, which was drafted by the Balboa Peninsula Planning Advisory Committee (BPPAC) and the Balboa Peninsula Planning Study which was drafted by a consultant retained by the City. Both studies placed a high priority on the adoption of new sign regulations for the Balboa Peninsula. On September 14, 1998, the City Council authorized a contract with Urban Design Studio to prepare a draft sign overlay ordinance for the Balboa Peninsula. To oversee the drafting of the regulations, the Balboa Peninsula Sign Regulations Steering Committee was appointed consisting of one Planning Commissioner, one Arts Commissioner, three business representatives and three homeowners association representatives. On January 12, 1999, a public workshop was held to conduct a "visual preference survey." In the survey, the consultant showed numerous photographs of signs, with the participants rating them on a scale from best to worst. This exercise helped the consultant understand what kinds of signs are generally preferred and disliked by the participants. The Steering Committee reviewed various drafts of the sign overlay throughout 1999. The steering committee's review placed a strong emphasis on insuring that those signs contributing positively to the Peninsula's charm and character would not be diminished by the new sign regulations. On February 23, 2000, a public workshop was held to present the final draft to the public. On August 17, 2000, the Planning Commission reviewed the proposed sign overlay and adopted a resolution of intent to revise the Zoning Code to implement the new sign regulations. • Public notice of this amendment was provided by over 1,000 notices mailed to Balboa Peninsula business property owners and business license holders and a display ad published in the Daily Pilot. •Analysis Balboa Sign Overlay The Balboa Sign Overlay is a set of sign regulations prepared especially for the Balboa Peninsula. It is a self - contained document, with definitions, standards for temporary and permanent signs, administrative procedures, enforcement provisions, and design guidelines. If approved, the Balboa Sign Overlay would be a non - codified ordinance, similar to Planned Community District development plans. Should there be any conflicts between the Balboa Sign Overlay and the city- wide regulations of the Zoning Code (Chapter 20.67), the provisions of the overlay would apply. The Balboa Sign Overlay recognizes the eclectic character of the Balboa Peninsula. Therefore, no specific design theme or types of materials are mandated. Furthermore, the Sign Overlay allows for flexibility and creativity through the "Creative Sign Program" (See Page 24). Through the Creative Sign Program, the Planning Commission can approve signs that do not meet the regulations of the Sign Overlay provided they exhibit unique and high quality designs and materials. Certain types of signs are prohibited, including pole signs and internally illuminated (can) signs (See Page 12). Pole signs were prohibited partly because they rated low on the visual preference survey and partly because the high street presence (buildings oriented towards the street) of most of • the Peninsula's commercial areas do not lend themselves to pole signs. Intemally illuminated signs were prohibited because that type of sign was also rated low on the visual preference survey and because other types of sign illumination, such as external indirect lighting and back - lighted solid letters, were highly rated. • In keeping with the Sign Overlay's theme of flexibility and creativity, even a prohibited sign can be approved through the Creative Sign Program, if the applicant offers an unusually creative and high quality design. However, should no creative design be proposed, the Planning Commission still has the authority to issue sign exception permits to allow deviations from any of the provisions of the Sign Overlay. As with any sign exception permit, the Planning Commission must find that granting the permit is necessary to protect a substantial property right, will not be contrary to the purpose of the sign chapter, and will not be materially detrimental to the health, safety, comfort or general welfare of persons residing in the neighborhood, or detrimental or injurious to property or improvements in the neighborhood, or to the general welfare of the City. The Sign Overlay also contains provisions for comprehensive sign programs for multi -tenant projects (See Page 23). Comprehensive sign programs are intended to insure that a project's signs are an integral of its architectural design. Comprehensive sign programs would be required for projects with three or more tenant spaces, when five or more signs are proposed for a new or existing development, or when the Planning Director determines that a comprehensive program is needed due to special project characteristics. Balboa Sign Overlay September 21, 2000 Page 2 The Sign Overlay also contains a sign amortization program (See Page 35). The Balboa Peninsula Sign Amortization Program is intended to promote rapid removal of non - conforming signs and their replacement with conforming signs. To this end, a fifteen -year[ incentive program is proposed. Under the first two years of this program, the City offers a number of incentives for sign • removal, including free professional sign removal and disposal, free professional graphicldesign assistance, free professional sign fabrication and installation, and a waiver of all sign permits fees. These incentives decrease in Years Three and Four of the program, and decrease further in Years Five and Six, and again in Years Seven to Ten. After ten years the City will no longer provide any incentives for the removal of nonconforming signs and all nonconforming signs must be removed after fifteen years. Funds for these incentive services are available from the Community Development Block Grant (CDBG) funds for the Balboa Peninsula. The City has put into the Capital Improvement Program the sum of $5,000 per year. The incentives will be awarded on a first come, first serve basis. The Sign Amortization Program presents a unique opportunity to improve the visual quality of the Balboa Peninsula in a short period of time. The generous package of incentive services should provide the property owners the impetus to replace their nonconforming signs with conforming ones in the first few years of the program. This could result in a rapid, positive change in the appearance of the Balboa Peninsula without causing a hardship on business and property owners. The design guidelines (See Page 37) are to be used to evaluate sign permit applications to ensure that the signs are well designed, compatible with their surroundings and the proposed use, and do not detract from the overall visual quality of the Peninsula. These include guidelines for specific types of signs as well as general guidelines relating to color, materials, lettering, and illumination. The existing sign guidelines for the Cannery Village/McFadden Square Specific Plan and the • Central Balboa Specific Plan are very limited. Generally, the existing guidelines only suggest vague themes or promote the reduction of visual clutter. Furthermore, existing sign regulations provide few opportunities for the existing sign guidelines to be implemented. Zoning Code Amendments Adoption of the Balboa Sign Overlay will require amendments to the Zoning Code. Sections 20.43.050 (Property Development Regulation N) and 20.45.035 (Property Development Regulation T) will have to be revised to delete the sign regulations for Cannery Village/McFadden Square Specific Plan and the Central Balboa Specific Plan, respectively. Section 20.67.010 (B) will have to be revised to add a provision that the sign regulations of Chapter 20.67 (Signs) do not apply to the signs in commercial districts on the Balboa Peninsula. Also, Districting Maps Numbers 3, 4, 8, 9, 10, 11, and 12 will have to be revised to identify the boundaries of the overlay. The Balboa Sign Overlay is being proposed as an overlay because it is better suited as a stand -alone document. It's extensive use of color graphics, example signs, and design guidelines would not The Business and Professions Code requires cities /counties to provide compensation if any existing sign Is compelled to be removed or if the sign's use is limited by any ordinance or regulation. The "useful life" of every sign is set at fifteen (15) years from the date of adoption of the ordinance or regulation. If the sign is required to be removed during that fifteen (15) year period, the City must pay compensation equal to I 115 of the duplication cost of sign multiplied by the number of years of useful life remaining. Balboa Sign overlay September 21. 2000 ` Page 3 O "'1` 9 • E translate well into the standard format of the Municipal Code. In its proposed format, it makes a strong statement regarding the uniqueness of signs on the Balboa Peninsula and provides better guidance on the preferred design of signs. Submitted by: PATRICIA L. TEMPLE Planning Director Prepared by: PATRICK J. ALFORD Senior Planner Attachments: 1. Proposed Balboa Sign Overlay. 2. Draft resolution with proposed amendments to Title 20 NBMC. Balboa Sign Overlay September 21,2000 Page 4 City of Newport Beach Planning Commission Minutes September 21, 2000 Ayes: McDaniel, Agajanian, Selich, Kranzley, Tucker Noes: Kiser Absent: None Recused: Gifford SUBJECT: Balboa Sign Overlay • A No. 907 Proposed sign regulations for commercial properties on the Balboa Peninsula and amendments to the Zoning Code to implement the new sign regulations. Mark Brodeur, Urban Design Studios, 14725 Alton Parkway, Irvine consultant for the City on this project presented a brief overview of the sign overlay guidelines noting the following while presenting a slide demonstration: • This ordnance is to encourage businesses on Balboa Peninsula to use signs that adequately advertise themselves and provide identification on the street while ensuring that the signs contribute positively to the charm and character of the Peninsula. • Prohibited signs once this overlay is approved will be - pole signs of which there is a large number, internally illuminated can signs with a translucent plastic face; inflatable signs; vehicle signs. • Permitted signs - ground signs; roof signs; wall signs; directory; projecting; canopy; awning and window signs all with restrictions as called out in the overlay program. • Included in the overlay program are helpful hints on designs and color, types of materials, legibility, illumination and creative sign permit. • A Creative Sign Permit allows for a sign that meets certain sign criteria can be approved by the Planning Commission. The creative sign has to have a certain conceptual criteria relative to Balboa Peninsula and architectural criteria that have to fit in the building and the location in scale and composition. • A number of signs will be made non - conforming once this overlay is approved and will no longer be permitted. The City will provide business owners with an impetus to remove their signs by the following schedule: Years 1 and 2 - the City would provide professional removal, new sign design as well as professional sign fabrication. Years 3 and 4 - the City would remove the sign and provide a new sign design. Years 5 and 6 - the City would remove the sign and waive the fees Year 2015 - deadline for all prohibited signs to be removed Commissioner Gifford noted this is a great program. She noted that as a member of the committee who worked on this there was a great deal of discussion. Does the finished document miss anything? Mr. Brodeur answered that in his opinion, allowing roof signs is something that 1 23 INDEX • Item No. 5 A No. 907 Recommended for Approval • • RM •City of Newport Beach Planning Commission Minutes September 21, 2000 would not recommend. I can not think of a City that I have worked with that allows roof signs as part of a new ordinance. The changeable copy signs I think do more than identify a business. Basically signs are for identification, not to advertise. There is still an exemption for time and temperature. The reason I bring this up is, I remember you discussing at quite a length the last time I was here a proposal for a time and temperature display. If you want to remain consistent on that action, you might recommend to City Council, as a modification to this document, that we look at the time and temperature exemption. Maybe you can permit them with certain requirements rather than exempt them. There are a number of signs that are permitted that are valuable and normally would not be permitted in most business, i.e., 'A' frame signs, under canopy signs, projecting signs, those types. Because of the 'main street' type businesses, studies have shown that those types of signs are very valuable to these types of businesses whereas roof signs and changeable copy signs have not shown that same value. Ms. Wood noted that the provision for the 'A' frame sign is in conflict with Chapter 10 of the Municipal Code, which prohibits the use of public streets for commercial displays. If the 'A' frame signs in the public right of way are something that the Planning Commission feels strongly are beneficial and should be included in this Ordinance, then you need to recommend that the City Council amend Chapter 10 to make it consistent. • Mr. Edmonston added that there is a Policy and I think that these are a code enforcement nightmare waiting to happen. Because they are portable, the ones that crop up now have been routinely been denied with a couple of exceptions along the Edgewater area in front of the Fun Zone. Those tend to move around a lot. The owner may put them where they belong, or not where they belong, each day when he brings them out, a passerby may move them. They just don't seem to stay where they belong. There B a real concern of allowing these up and down the Peninsula. Commissioner Kran7Jey stated he is not in favor of changeable copy signs, nor time and temperature signs. What is the argument for roof signs? Mr. Brodeur answered that there are a couple of roof signs on the Peninsula. Most people would say that those roof signs do not create a bad physical sign environment. Some people tell you that they are quite attractive and dear to their hearts. There was preponderance on the committee that they did not want to start to prohibit those kinds of signs because they didn't really want to see a particular sign go away. Chairperson Selich asked if you could still allow a roof sign under the Creative Sign Program if they come up with an unusual sign design and meet the criteria? Technically there are some other pole type signs that should not be allowed, but they are very creative and have been done tastefully. Mr. Brodeur answered yes, we could go ahead and prohibit roof signs and the • 24 INDEX City of Newport Beach Planning Commission Minutes • September 21, 2000 INDEX only roof signs that would be allowed were ones that went through the Creative Sign process. Pole signs are allowed through the Creative Sign process as well. A roof sign is permitted as a right, but it has to be approved as a creative sign. If the sign is already permitted, perhaps the sign does not have to be as creative or as great as a pole sign. The committee felt that pole signs should just be prohibited and to get a creative sign pole sign would be a harder sell. Commissioner Tucker noted that there were pole signs in the Mariner's Mile issue. A requirement for an articulated base and a requirement for an articulated cap encourages articulation of the pole. What people think of as a pole sign is the white metal thing with no articulation with a sign on top of the pole. If you take an articulated base, articulated cap with something in between and the sign sticks off the side of the structure, it can be very attractive. Mr. Brodeur agreed noting that you can make a recommendation to place pole signs out of the prohibited chapter into the permitted chapter with a requirement for creative sign, the some as we have done with a roof sign. Ms. Wood noted that the difference in thinking between the two areas was the pedestrian versus the highway character and the feeling that on Mariners Mile there is a greater need for a pole sign and there is less of that on the Peninsula. If you reduced the height limit to what was suggested for the village area of Mariners Mile, it might be more appropriate. • Commissioner Agojonian noted his support of the program. He asked about the allowable projection of signs over the public right of way. Is it needed, was there strong support? Mr. Brodeur answered that in most downtown areas, the storefront is immediately adjacent to the sidewalk and if you want to have a projecting sign, you are in that condition that precludes you from having one. Most projecting signs project as much as seven feet out from the face of the building. I have never had a downtown merchant or city engineer tell me it is bad as long as there are certain clearances from the bottom of the sign, in other words, people can't strike it with a stick as they are walking by and destroy the sign. They have been used in downtowns for hundreds of years. That use is appropriate. Because of the type of businesses at the right of way, you would preclude the use of a projecting sign, which has been historically appropriate for a sidewalk adjacent storefront. Mr. Edmonston noted that in some areas we are looking at providing a very wide sidewalk in re -doing Balboa. I can't imagine that we would want a sign that was stuck ten -feet out from the building that was still two-feet back to curb and only eight feet above the ground. A building that is not sitting on the property line, to not have them encroach into the public right of way would be appropriate. Mr. Alford pointed out that this is not something that is proposed by this overlay. It is currently in the Code for all areas of the City and is the some as the clearances 25 nV City of Newport Beach • Planning Commission Minutes September 21, 2000 and projection limitations described in this document. Commissioner Kiser stated that there has to be some exception for the changeable copy signs for theater marquis, gas stations and museums. Mr. Brodeur answered that excluded from a recommendation to prohibit changeable copy signs would be theater marquis. Under the types of signs that are exempt in the current Sign Ordinance, are bulletin boards for things such as public education or religious institutions. The movie marquis are also exempt. At Commission inquiry, he added that there are two types of banners. Banners placed within the public right of way on light poles that are erected by the City or Chamber of Commerce are not prohibited. The other type of banner is the promotional banner. We permit promotional banner signs and allow one for each business, has to be 32 square feet and below the roof line and can only be up for a total of 90 days per year. Additionally, if someone wants to put up a neon beer sign in his or her window, if it is within 3 feet of the glass, it qualifies as a window sign. If it is inside the establishment, back 3 feet it falls within an interior sign and is not regulated. If it is within 3 feet of the window then it can cover only 207. of that window. The sign can be neon, cut metal, wood, etched, etc. It was discussed that the maximum sign area for window signs is 20 percent of • window area for solid sign and 50% of window area for channel letters and must be permanently placed on glass. This recommendation came from the steering committee at their last meeting. Mr. Alford added that there was no illumination on neon window signs allowed. Commissioner Kiser asked about signs that emit noise, smoke, flashing, moving, etc., are they prohibited? Staff answered that in a general statement in the overlay, Chapter 20.67 provisions would prevail. Noise is covered under the Noise regulations and any other types of emissions might also fall under the definition of an animated sign (an action or movement of some type). Chairperson Selich asked about the cumulative square footage of signs on one building if you were to take all these different signs and put them on a building. Is this overlay more or less restrictive on terms of square footage of signs than are permitted under the existing Sign Ordinance? Mr. Brodeur answered that it is less restrictive than the current Ordinance because of the allowance of projecting signs, roof signs, wall signs, and window signs. Those four categories alone take you beyond the categories currently permitted. On the building, wall sign, projecting sign, awning sign, banner signs, roof sign and window sign, six types of signs are allowed. Chairperson Sefich commented that one of the failures of the existing Sign Code is that it is too permissive on the amount of square footage, so wouldn't it stand to reason that even though all of. these signs are permitted, there would be some • 26 INDEX A City of Newport Beach Planning Commission Minutes September 21, 2000 maximum of square footage that would be allowed? Mr. Brodeur answered that the type of sign going to be permitted on Balboa Peninsula are the types that are shown historically to work for downtown main street types of businesses. The current Sign Code allows larger wall signs but it does not allow the various types of signs that we are going to permit on the Peninsula. A business on the Peninsula is going to be able to have four different types of signs, awning, roof, window, and wall signs. Those types of signs are all proportional to the types of businesses on the Peninsula. We went through an exercise with the committee depicting sizes of signs based on formulas. To try and regulate signs based on the maximum number of cumulative goes against the spirit of this Ordinance. The spirit is to help some of these small businesses identify themselves with these types of sings that we are bringing back. These some signs are inappropriate on Harbor Boulevard, Pacific Coast Highway all the other major arterials. The Peninsula is a very different part of town and the types of signs allowed are appropriate to this area. At Commission inquiry, Mr. Brodeur explained that a window sign versus an awning sign versus a projecting sign wouldn't be visible from most angles. If you look straight at a sign, you are not going to see a projecting sign, and probably not see the awning sign because it is constrained at ten inches on the awning valance. We selected the types of signs based on historic pictures for these types of buildings. The proportions of those signs are all appropriate. If a business uses all of these signs, the building will not looked cluttered because the proportions are specified in the overlay. Commissioner Tucker noted that over time the Crab Cooker signage has become an icon. Noting the Guidelines on page 44, it says that painted wall signs directly on the structure are encouraged. Why did the committee think this was a good idea? Mr. Brodeur answered that the Peninsula storefronts are adjacent to the back of the sidewalk. Historically, photos showing signs painted directly on the wall above the windows and awnings was a common practice. The other reason is that the committee felt that there needed to be an avenue for inexpensive type signs. They were afraid that some of the creative signs would essentially price some businesses out of business in trying to provide signs. Those are the two reasons, historic precedent and cost. Public hearing was opened. Public hearing was closed. Motion was made by Commissioner Gifford to recommend approval of Amendment 907 to the City Council with the following changes: • Prohibit changeable copy signs excepting theater /movie marquis, and gas stations for the purpose only of pricing only. 27 INDEX • 36 •City of Newport Beach Planning Commission Minutes September 21, 2000 • Eliminate the exemption for time and temperature signs. • Create maximum area for window signs of 2D % across the board. • Pole signs - leave language as it is so there is a place for it with the Creative Sign Program but that it is not something that is encouraged as suitable for the area. • Prohibition of'A' frame type signs. • Restriction on banners be a maximum of 30 days per use and 60 days per calendar year. • Only neon or channeled illumination shall be allowed at 20 %, as window signage. • Projecting signs limited to a maximum 4 feet (or 2 feet from within the curb, whichever is less). into the public right of way and 2.5 feet in height • Change text in the general provisions section V.A.9 - 'Signs attached to or placed on vehicles or trailers and which are visible from a public right-of- way except signs painted on or otherwise permanently attached to a vehicle in such a manner that the vehicle can be legally operated on public fights-of-way, pt • ehiele signs `empeF^:'.. ^"^^heel •^ ^ ^'^^^-' en ^ v^h ° ^' ^, provided the primary purpose of the vehicle and the is regularly and customarily used of the vehicle is to transport persons or property for the business with the signs attached or placed in such a manner that the vehicle can be legally operated on public rights -of -way.' Corporate flags removed from list of permitted signs. • • Multi- tenant signs approval authority by the Planning Director, not the Modifications Committee. • Discussion on following ensued: • Dates updated. • Sign Permit application for a Creative Sign subject to approval by the Planning Commission. • Policing of banners. • Change in text on page 13 of the Guidelines for enforcement purposes. • Multi- tenant signs approval authority. Ayes: McDaniel, Kiser, Agojanion, Selich, Gifford, Kronzley, Tucker Noes: None Absent: None ttt SUBJECT: Coastal Bluff Development Review Establishment of development review processing for coastal bluff properties Senior Planner James Campbell noted a supplemental report for clarification of recommendations that can be done on an urgency basis. 28 INDEX Item No. 6 Coastal Bluff Development Review Discussion Item 3� i L� k W 573 col ; roo N q O U ao 0 q Q zi O N uj ?P. .a O r-+ U r401 u 0 • ;ob 90 "MM/ v !� 0 r+ a o � � � U o roo N q O U ao 0 q Q zi O N uj ?P. .a O r-+ U r401 u 0 • N q r+ O 0 a� A z 0) a O r U O Jj N M M s{ 'n r- N' U1 b b w M w r� ey N N N N M M M M M M :1 .n U cxQ r a Vl .L" C 'oy r c ..00. c C. a .ep ro ap, o; v� y c a�'oy�wA:yf N 'Q O r A Q 'ry' 41 •r C.' 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