HomeMy WebLinkAboutHandouts and Presentations• City Council Revitalization Priority in 2011
• City Council Ad -Hoc Committee
• Neighborhood Revitalization Committee (NRC)
• Citizen Advisory Panel (CAP) created by the NRC
in June 2011
• Purpose to identify a new vision and develop an
implementation strategy to revitalize Balboa
Village
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• Vision /branding
• Parking
• Zoning
• Appearance and Sense of Place
• Commercial Investment
Balboa Village Fun Zone - 2020 Brand Vision
Balboa Village Fun Zone is a unique piece of the heart and soul of Newport
Beach, and is an inviting, family friendly entertainment, shopping and dining
district. Recognized as Newport Beach's original town site, the revitalized
neighborhood is anchored by a complementary mix of large and small scale
attractions, including the dynamic new ExplorOcean interactive center, the
restored Balboa Performing Arts Theater and event center, and the renovated
iconic Pavilion. The expanded Fun Zone is a quaint and engaging environment
that offers an array of harbor and beachfront activities for many age groups,
and is a celebration of the classic Southern California beach life that is
contemporary in personality yet steeped in tradition.
Balboa Village Fun Zone - 2012 Brand Promise
Balboa Village Fun Zone is a unique piece of the heart and soul of Newport
Beach. It embraces the role of a classic Southern California beachside
neighborhood that honors its entertainment heritage and provides a variety
of active and passive harbor and beach activities, dining and casual shopping.
It is here that you can find an environment that offers a nostalgic and relaxed
celebration of good times and family memories.
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Expansion of the Fun Zone boundaries will have an impact on way finding and
monument signage
IF
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VILLAGE
CITY OF
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Small population
• Geographic
• Visibility
Intervening commercial opportunities
Parking during peak periods
Coastal Commission entitlement process
• Small parcel patterns
Parking requirements
• Market support for a small, boutique hotel
• Strong market for increased residential uses
(both rental and ownership)
• Residential use drives mixed -use development
• Cultural catalysts needed (i.e. ExplorOcean and
Balboa Theater)
• City owned property on Palm Street can be a
catalyst development project
Develop and implement Commercial Facade Improvement Program
Example:
Minor: Up to $15,000 rebate per building for exterior paint, awnings,
signs
Major: Up to 25' frontage
25' to 50'
50' to 75'
75' and above
$15,000 match
$25,000
$37,500
$50,000
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Develop and implement a Targeted Tenant Attraction Program
Support new cultural amenities such as ExplorOcean and Balboa Theater
Develop a special events initiative for Balboa Village
• Capitalize on efforts of Balboa Theater and ExplorOcean
• Identify new community activities /events during non -peak season
• Partner with BID and neighborhood associations
Develop an operating budget and implementation strategy for an off -peak
season recreational vehicle use program
• Generates approximately $200,000 /year for 35 -45 spaces
• Initial capital investment in utilities — approx. $800,000
Future mixed -use development on City -owned Palm Street parking lot
The KMA report identified 3 options:
• Parking Structure: $535,000 /year annual operating deficit
• 45 room hotel over 1 level public parking - $25,000 /year net ground lease
revenues
• Mixed -use residential /retail — over $200,000 /year net ground lease
revenues (no public parking)
Allocate additional funding ($25,000) to Balboa Village BID for marketing and
programs that convey the new Vision Brand Promise for the area.
Modify the boundaries of the BID to delete area between Adams and
Coronado Streets.
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Planning: Current design guidelines are applicable.
Zoning:
1. Eliminate parking requirements for new commercial
development and intensification of use applications (LCP)
2. Eliminate in lieu parking fee for Balboa Village and
terminate current payee obligations.
3. Evaluate changes in 5 years
4. Encourage mixed -use development
5. Continue code enforcement efforts
*Village has large supply of parking, mostly off - street
*supply is underutilized except for summer weekends
*"Hot spots" of demand exist even during non -peak
season
•Current parking pricing discourages use of off - street
facilities
*Parking turnover is low
*Adequate parking for existing and future commercial
uses if properly managed
Remove time limits for metered spaces. Implement demand based pricing for
on and off - street parking
Peak period (Summer): 8AM- 6 PM, 7days
■ $2.00 per hour (0 -2 hours)
■ $2.50 per hour (2+ hours)
Off -peak period (non- Summer): 8AM- 6 PM, 7days
■ $1,00 per hour (0 -2 hours)
■ $1.50 per hour (2+ hours)
Peak period (Summer)
$1.50 per hour (no max)
Off -peak period (non- Summer)
■ $.50 per hour (no max)
Establish a commercial parking benefit district in Balboa Village
• Determine legal means to create district given existing BID and
existing Neighborhood Enhancement Area
• Create a permanent, ongoing revenue stream to fund eligible
programs /activities in Balboa Village
Establish a Residential Parking Permit Program (RPPP) to manage parking
"spillover" into neighborhoods
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• Eligibility: all residences, including rental property
owners, and Bay Island residents
• City residents living on boats not eligible
• 4 permits per household; $20 for first 2 permits; $60 for
3rd; $100 for 4t" permit
• No parking 4pm — 9am, 7 days per week, excluding
holidays — PERMIT HOLDERS EXEMPT
• Permits do not apply to existing "green zones" for
commercial use or median on West Balboa Boulevard
• Compliance with California Coastal Commission
Establish and Employee Parking Permit Program
• Approximately 100 spaces in municipal beach lot
• Hours of operation: Gam — 10am, week days
• 1 permit per employee @ $50 /year
• Compliance with California Coastal Commission
Revise minimum parking requirements for new development; terminate in-
lieu parking program for existing participants (Zoning section)
Formally establish Balboa Village as a shared parking district
• Improve way finding signage
• Require new private parking be made available to public
• Develop mutually agreeable operating agreements for
public use of private parking where possible
• Purchase or lease existing parking before construction
new lots or garages
Develop a coordinated way finding signage program
Identify and implement targeted improvements to bicycle and
pedestrian facilities
1. Engage an architectural firm to update conceptual streetscape plan and
way finding signage program.
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City to assume regular maintenance of Fun Zone Boardwalk ($15,000 /year for
biweekly cleaning)
Create a governance structure to oversee
implementation of Plan recommendations.
■Recap of recommendations
■Priority ranking based on CAP feedback
■Implementation factors to be considered
■Estimated costs to implement
Full document is located at the following URL:
httr):// www .newr)ortbeachca.Rov /index.asr)x
?page =1962
• CAP approved — Completed
• NRC approved - Completed
• Review by Harbor Commission —July 11
• Review by Planning Commission —July 19
• City Council —August 14
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A PROGRESS REPORT
The Newport Aquatic Center project was on a city -wide ballot and passed by greater than a
two -to -one margin, November, 1982
The proposed Ground Lease Agreement between the Newport Aquatic Center and the city
and county was approved in concept in January, 1983.
On May 4 1983, the Internal Revenue Service issued a ruling stating that the corporation is
exempt from federal income taxation under section 501 (c) (3) of the Internal Revenue Code.
On June 8, 1984, the Franchise Tax Board of the State of California issued a ruling stating
the corporation is exempt from state franchise or income tax under Section 23701d, Revenue
and Taxation Code.
The City of Newport Beach Planning Commission gave the project its approval on
September 6, 1984.
The Coastal Commission for the State of California gave the project its approval at a public
hearing on February 14, 1985.
In December 1986, the Center was approved for a grant of $115,000 from the Amateur
Athletic Foundation (AAF) for the purchase of equipment for the youth rowing, canoe, and
kayak programs.
The Newport Aquatic Center opened in the Fall of 1987, at a cost of $700,000, fully paid for
by private donations with no debt or loans accumulated.
PURPOSE OF THE CENTER
The Newport Aquatic Center is a non - profit, public
benefit corporation for the development and
furtherance of the Olympic water sports of rowing,
canoeing, and kayaking. To support this mission,
the NAC provides equipment, indoor storage
space, instruction and other facilities for human -
powered water sports on Newport Harbor for all
ages and abilities, with a primary emphasis on
youth programs.
WHAT WE DO:
NAC PROGRAMS
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LONG BEACH CHRISTMAS REGATTA
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Newport Competition
St. Ignatius
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Tempe Junior
Long Beach Crew
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San Diego E2 Lake
Rowing Club Rowing
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Marina NorCal Crew
Aquatic
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Boston University
Columbia
Cornell
CSU Sacramento
Fordham University
George Washington
Georgetown
Harvard
Loyola Marymount
Michigan
Penn
Princeton
San Diego State
Stanford
UC Berkeley
UC Davis
UC Irvine
UCLA
UCSD
University
USC
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University of Wisconsin
Yale
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