HomeMy WebLinkAboutRestaurant Association BID Agenda Packet 07/23/2014
CITY OF NEWPORT BEACH
RESTAURANT ASSOCIATION
AGENDA
1600 Newport Center Drive, Suite 120, Newport Beach
92660
Note: Meeting time changed to 9 a.m.
July 23, 2014 - 9:00 AM
BUSINESS IMPROVEMENT DISTRICT BOARD MEMBERS
Joe Campbell, Director
Sheri Drewry, Director
Thomas Giulioni, Director
Stephen Joyce, Director
Dan Miller, Director
Cindy O'Shea, Director
Alexandra Robinson, Director
John Robinson, Director
Ronald Schwartz, Director
Jim Walker, Director
I.CALL MEETING TO ORDER
II.ROLL CALL
III.PUBLIC COMMENTS ON AGENDA ITEMS
Public comments are invited on agenda and non-agenda items generally considered to be within the
subject matter jurisdiction of the Committee. Speakers must limit comments to 3 minutes. Before
speaking, we invite, but do not require, you to state your name for the record. The Committee has the
discretion to extend or shorten the speakers' time limit on agenda or non-agenda items, provided the
time limit adjustment is applied equally to all speakers. As a courtesy, please turn cell phones off or set
them in the silent mode.
IV.APPROVAL OF MINUTES
Approval of Minutes
SUMMARY:
Review and approval of draft minutes from prior meeting(s)
RECOMMENDED ACTION:
Board approval.
V.CURRENT BUSINESS
A.Election of BID Officers for FY 2014-15 (Walker)
SUMMARY:
Board to accept nominations for BID president, vice-president, secretary and treasurer
RECOMMENDED ACTION:
Board to elect BID officers for FY 2014-15
B.BID Administration Update & Board Training (Walker)
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SUMMARY:
RECOMMENDED ACTION:
None
C.Membership Update (Walker)
SUMMARY:
l Update on the FY 2014-15 assessment billing.
l Board to approve the formation of an advisory group to review BID membership
qualifications and levels of assessment. The advisory group will report back to the full board,
as needed, with recommendation(s).
RECOMMENDED ACTION:
Board to appoint up to four members to a membership advisory group.
D.BID Financial Reports for June 2014 (Bob Quaid, BID Administrator)
SUMMARY:
Discussion of the BID financials for the period ending June 30, 2014 (handout at meeting).
RECOMMENDED ACTION:
Board to approve the June 2014 BID financials.
E.Annual Marketing Agreement (Walker)
SUMMARY:
Review the marketing services proposal from Newport Beach & Company for FY 2014-15 (handout
at meeting)
RECOMMENDED ACTION:
Board to review and recommend the City enter into an agreement with Newport Beach and
Company for the FY 2014-15 NBRA BID marketing services.
F.Newport Beach Wine & Food Festival Community Partnership (Walker)
SUMMARY:
Discuss a cross-promotional partnership/sponsorship for the Newport Beach Wine & Food Festival
event
RECOMMENDED ACTION:
Board to approve a partnership agreement with NewBe Productions.
G.BID Marketing Report (Polly Peak, Newport Beach & Company)
SUMMARY:
l Review Dine Newport Beach brand and NBRA logo
l Update on DineNB.com website
l Dine Newport Beach launch event
RECOMMENDED ACTION:
None
H.Dine Newport Beach Restaurant Week (Walker)
SUMMARY:
1.Board discussion on terminating its relationship with McFarlane Promotions.
2.Board to discuss working with Newport Beach & Company on the 2015 event and start to
plan dates and pricing.
RECOMMENDED ACTION:
1.Board to approve terminating its relationship with McFarlane Promotions.
2.Board to appoint up to four members to an advisory group to work with NB&Co on event
planning and report back with recommendations to the full board at the September 24
meeting.
VI.NBRA BID ANNOUNCEMENTS OR MATTERS WHICH MEMBERS WOULD LIKE PLACED ON A
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FUTURE AGENDA FOR DISCUSSION, ACTION OR REPORT (NON-DISCUSSION ITEMS)
VII.PUBLIC COMMENTS ON NON-AGENDA ITEMS
Public comments are invited on agenda and non-agenda items generally considered to be within the
subject matter jurisdiction of the Committee. Speakers must limit comments to 3 minutes. Before
speaking, we invite, but do not require, you to state your name for the record. The Committee has the
discretion to extend or shorten the speakers' time limit on agenda or non-agenda items, provided the
time limit adjustment is applied equally to all speakers. As a courtesy, please turn cell phones off or set
them in the silent mode.
VIII.ADJOURNMENT
The NBRA BID is subject to the Ralph M. Brown Act. Among other things, the Brown Act requires that the NBRA BID be posted at least
seventy-two (72) hours in advance of each regular meeting and that the public be allowed to comment on agenda items before the NBRA BID
and items not on the agenda but are within the subject matter jurisdiction of the NBRA BID . The NBRA BID may limit public comments to a
reasonable amount of time, generally three (3) minutes per person.
It is the intention of the City of Newport Beach to comply with the Americans with Disabilities Act ("ADA") in all respects. If, as an attendee or a
participant at this meeting, you will need special assistance beyond what is normally provided, the City of Newport Beach will attempt to
accommodate you in every reasonable manner. If requested, this agenda will be made available in appropriate alternative formats to persons
with a disability, as required by Section 202 of the Americans with Disabilities Act of 1990 (42 U.S.C. Sec. 12132), and the federal rules and
regulations adopted in implementation thereof. Please contact the City of Newport Beach at least forty-eight (48) hours prior to the meeting to
inform us of your particular needs and to determine if accommodation is feasible at 949-644-3074 or nbrabid@newportbeachca.gov.
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NEWPORT BEACH
ITEM TITLE: Approval of Minutes
ITEM SUMMARY: Review and approval of draft minutes from prior meeting(s)
RECOMMENDED
ACTION:
Board approval.
ATTACHMENTS:
Description
April 23, 2014 Draft Meeting Minutes
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Page 1 of 6
Minutes of the
Newport Beach Restaurant Association
Business Improvement District
Board Meeting April 23, 2014
Newport Beach & Company
1600 Newport Center Drive, Suite 120
Newport Beach, CA 92660
I. CALL MEETING TO ORDER
President Walker called the meeting to order at 9:36 a.m.
II. ROLL CALL
Directors Present:
Jim Walker The Bungalow Restaurant
Thomas Giulioni Newport Dunes, Back Bay Bistro
John Robinson Amelia’s
Joe Campbell Ruby’s Diner
Ronald Schwartz Muldoon’s Irish Pub
Sheri Drewry Wilma’s Patio
Quorum Achieved
Directors Absent: Nichole Hay, Eldy Galietta, Sam Tila, Ali Zadeh, Cindy O’Shea
City Representatives:
Council Member Keith Curry
BID Administrator/Marketing Consultant:
Bob Quaid, BID Administrator Willdan Financial Services
Polly Peak, BID Marketing Consultant Newport Beach & Company
Public:
Leslie Dods Newport Beach & Company
Gary Sherwin Newport Beach & Company
Dan Miller Village Inn
Jorn Kleinhans Wine Elite
Stefanie Salem Newport Beach Wine and Food Festival
Kelly Jawor Newport Beach Wine and Food Festival
Lindsey Henn Newport Beach Wine and Food Festival
Katy Higgins Bespoke
Tom Johnson Newport Beach TV
Alex Robinson Park Avenue Café
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Page 2 of 6
III. PUBLIC COMMENTS ON AGENDA ITEMS
None
IV. GUEST PRESENTATIONS
A. Newport Beach Wine and Food Festival
Stephanie Salem and Kelly Jawor from Newport Beach Wine and Food Festival provided the
Board with a detailed report on the upcoming event scheduled for September 19 – 21, 2014 at
the Newport Beach Civic Center. Ms. Salem invited the NBRA to become the official community
sponsor for this event. No financial support was requested, but the BID was asked to partner to
provide mutual support for each other’s events. As an event partner, the BID would receive
extensive media exposure in exchange for the BID encouraging local restaurant participation
and assisting with corporate sponsorships. The Board discussed the opportunity as individual
restaurant owners. President Walker agreed to that the Board would further discuss the BID’s
involvement in the event.
B. Newport Beach TV (NBTV)
Thomas Johnson from Newport Beach & Company (NB&CO.) reported that they are now
managing the daily programming of the City’s government station. The program marketing
objectives for NBTV were discussed including four new shows scheduled to launch after May 2
with one show titled “Dine Newport Beach”. NBTV would like to work with the NBRA to
highlight restaurants and members of the BID that are in good standing. The Board expressed
its interest in supporting NBTV in the future.
V. APPROVAL OF MINUTES
President Walker requested a motion to approve the March 26, 2014 regular Board meeting
minutes.
MOTION:
Director Schwartz moved to approve the minutes of the March 26, 2014 regular Board meeting.
Director Giulioni seconded the motion.
The motion carried by the following roll call vote:
Ayes: President Walker, Director Drewry, Director Robinson, Director Campbell, Director Giulioni,
Director Schwartz.
President Walker requested a motion to approve the March 26, 2014 Annual Meeting Board
meeting minutes.
MOTION:
Director Giulioni moved to approve the minutes of the March 26, 2014 Annual Meeting. Director
Schwartz seconded the motion.
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Page 3 of 6
The motion carried by the following roll call vote:
Ayes: President Walker, Director Drewry, Director Robinson, Director Campbell, Director Giulioni,
Director Schwartz.
VI. CURRENT BUSINESS
A. President’s Report - Jim Walker, President
President Walker reported on various meetings and discussions with City Council members and
City staff regarding the BID’s depleted marketing budget for FY 2014-15 resulting from
additional administrative and accounting costs to be assumed by the BID next fiscal year. He
was encouraged at the potential for addition funding from the City to help support the BID’s
budget. One topic of discussion with the City was whether to continue the BID or move to
become a restaurant marketing association. The current decision was for the NBRA to continue
as a City BID with possible additional funding support from the City and to work closely with
NB&Co. to improve member outreach and to help resolve some of the BID marketing issues.
Gary Sherwin of NB&Co. stated that he recently spoke to Council Member Michael Henn about
the future model for the NBRA and how to demonstrate a solid return on investment based on
the current budget. Council Member Henn suggested that the BID develop a long-term strategy
to help member restaurants understand the value of paying the BID assessments. If the NBRA
determines that it would best serve the restaurant community as a marketing association,
Council Member Henn would recommend providing bridge funding to carry the NBRA through a
transition period until alternative funding could be established. NB&Co. is available to help with
the long- term strategy for the NBRA.
The Board continued to discuss the option of transitioning to a marketing association. President
Walker stated that his belief would be to continue the BID since there is a predictable income
stream from the BID assessments and the BID could modify expenses accordingly as revenues
fluctuate. The BID should develop a solid marketing strategy and execute that strategy
effectively with the continued financial help from the City. He believes the City leadership
understands the value of the restaurant community and the enhanced benefit of coop
marketing provided by the BID over individual restaurants marketing solely on their own.
B. BID Financial Reports for March 2014 - Bob Quaid, BID Administrator
Bob Quaid reviewed the financial reports for March 2014 and responded to Board member
questions. Mr. Quaid stated that following better than expected assessment collections in
March 2014, a surplus of approximately $9,000 is now projected at the end of FY 2013-14
compared to zero surplus that was projected at the end of February.
President Walker requested a motion to approve the BID financial statements for the month of
March 2014.
MOTION:
Director Campbell moved to approve the BID financial statements for March 2014. Director Drewry
seconded the motion.
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Page 4 of 6
The motion carried by the following roll call vote:
Ayes: President Walker, Director Drewry, Director Robinson, Director Campbell, Director Giulioni,
Director Schwartz
C. BID Marketing Report - Polly Peak, BID Marketing Consultant
Polly Peak reported that the current BID website is outdated, costly to update and has a non-
responsive design. NB&Co. has purchased the domain name”DineNB.com”. This new domain
name can be used with the visitnewportbeach.com existing wire frame for the BIDs new
website. NB&Co. will work with its vendor to develop a more user-friendly site with enhanced
search and booking capabilities. The new website will utilize Rezbook.com for reservations,
which is generally more effective and less expensive than Open Table that the BID is currently
using. The website will include the ability to provide metrics for measuring success of BID goals,
the ability to provide a virtual tour of the restaurants as well as the ability to sort by cuisine,
price, etc. Beta testing of the website begins in August and is scheduled to launch in September.
The estimated cost to the BID for this website upgrade is $23,000 with NB&Co contributing an
additional $20,000 toward the development costs. Monthly maintenance will be approximately
$100.
The Board continued discussion regarding the benefits of the new website. The cost of the new
website has been included in the BID’s budget for FY 2014-15 and is included in the FY 2013-14
Annual Report.
D. Fiscal Year 2013-14 Annual Report - Jim Walker, NBRA BID President
President Walker presented the Annual Report for the Fiscal Year 2013-14. Ms. Peak provided a
more detailed overview of the planned marketing strategies and priorities for FY 2014-15 presented
in the Annual Report. President Walker expressed his appreciation to the Board for its
accomplishments during FY 2013-14. Mr. Quaid stated that the Annual Report would be presented
to the City Council on May 13, 2014 with final approval following a public hearing on May 27, 2014.
Mr. Quaid stated that following an analysis of the March 2014 BID financials, a surplus of $9,000 is
now projected at the end of FY 2013-14 that was not included in the FY 2014-15 budget shown in
the Annual Report. It was recommended that the Fiscal Year 2014-15 budget be revised in the
Annual Report to show this surplus and to increase the marketing budget by $9,000 to meet the
funding requirement for the new website design.
MOTION:
Director Campbell moved to approve amending the Fiscal Year 2014-15 budget in the Annual Report
to reflect the additional $9,000 and to increase the marketing budget by this amount to cover the
website design. Director Robinson seconded the motion.
The motion carried by the following roll call vote:
Ayes: President Walker, Director Drewry, Director Robinson, Director Campbell, Director Giulioni,
Director Schwartz.
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President Walker requested a motion to approve the Annual Report for delivery to the City Council.
MOTION:
Director Giulioni moved to approve the Annual Report for delivery to the City Council. Director
Robinson seconded the motion.
The motion carried by the following roll call vote:
Ayes: President Walker, Director Drewry, Director Robinson, Director Campbell, Director Giulioni,
Director Schwartz.
E. Board of Director Nominee - Bob Quaid, BID Administrator
The Board reviewed John Robinson’s Board application for the Fiscal Year 2014-15.
MOTION:
Director Drewry moved to recommend John Robinson for appointment by City Council for the Fiscal
Year 2014-15 BID Board. Director Campbell seconded the motion.
The motion carried by the following roll call vote:
Ayes: President Walker, Director Drewry, Director Robinson, Director Campbell, Director Giulioni,
Director Schwartz.
Mr. Quaid reported that there are now ten Board nominees that will be presented to the City
Council. Director Giulioni asked for clarification from the City whether an eleventh and final board
member may be added later.
VII. NBRA BID ANNOUNCEMENTS OR MATTERS WHICH MEMBERS WOULD LIKE PLACED ON A
FUTURE AGENDA FOR DISCUSSION, ACTION OR REPORT (NON-DISCUSSION ITEMS)
Discussion continued regarding the extent of the BID’s participation in and support for the upcoming
Newport Beach Wine and Food Festival. Ms. Peak was directed to contact the event coordinators to
further define benefits to the BID participating members. Director Schwartz recommended forming
a sub-committee to meet with Ms. Peak to further research the BID’s involvement for discussion by
the Board at the next meeting.
VIII. ADJOURNMENT
President Walker requested a motion to adjourn.
MOTION:
Director Giulioni motioned to adjourn the meeting. Director Robinson seconded the motion.
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The motion carried by the following roll call vote:
Ayes: President Walker, Director Drewry, Director Robinson, Director Campbell, Director Giulioni,
Director Schwartz.
The meeting was adjourned 11:35 a.m.
Next Board meeting is scheduled for May 28, 2014.
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