HomeMy WebLinkAboutRestaurant Association BID Agenda Packet 09/24/2014CITY OF NEWPORT BEACH
RESTAURANT ASSOCIATION
AGENDA
1600 Newport Center Drive, Suite 120, Newport
Beach 92660
Board Meeting Agenda
September 24, 20149:30 AM
BUSINESS IMPROVEMENT DISTRICT BOARD MEMBERS
Jim Walker, Chairman
Sheri Drewry, Vice Chairman
Thomas Giulioni, Treasurer
Alexandra Robinson, Secretary
Joe Campbell, Director
Stephen Joyce, Director
Dan Miller, Director
Cindy O' Shea, Director
John Robinson, Director
Ronald Schwartz, Director
I.CALL MEETING TO ORDER
II.ROLL CALL
III.PUBLIC COMMENTS ON AGENDA ITEMS
Public comments are invited on agenda and non-agenda items generally considered to be within the subject matter
jurisdiction of the Committee. Speakers must limit comments to 3 minutes. Before speaking, we invite, but do not
require, you to state your name for the record. The Committee has the discretion to extend or shorten the speakers'
time limit on agenda or non-agenda items, provided the time limit adjustment is applied equally to all speakers. As
a courtesy, please turn cell phones off or set them in the silent mode.
IV.APPROVAL OF MINUTES
Approval of Minutes
SUMMARY:
Approval of the July 23 meeting minutes.
RECOMMENDED ACTION:
Approval of the July 23 meeting minutes
V.CURRENT BUSINESS
A.President's Report
SUMMARY:
l BID Board Training scheduled for Tuesday, September 30 at 8:30 a.m. in the Newport Beach Civic
Center Community Room
l Update on Membership Advisory Committee
l BID vs. Merchant's Association structure - forming an advisory committee
RECOMMENDED ACTION:
Approve an advisory committee of no more than four Board members to review the structure of the marketing
organization and report back with recommendations.
B.Board of Director Nominee
SUMMARY:
Review of Catherine Pavlos board application.
RECOMMENDED ACTION:
Recommend Catherine Pavlos for appointment by the City Council.
C.BID Financial Reports for August 2014
SUMMARY:
Review of the BID financials for August 2014 (Handout)
RECOMMENDED ACTION:
Approve the August 2014 financials.
D.Marketing Report
SUMMARY:
l Dine Newport Beach Video
l Dine Newport Beach Website Metrics
l Dine Newport Beach Program Launch
l Consumer & Stakeholder Communications
l California Restaurant Association (CRA) Membership
RECOMMENDED ACTION:
Approve the annual membership fee for CRA
E.Dine Newport Beach Restaurant Week
SUMMARY:
Advisory group recommendations for Restaurant Week
l Event dates
l Price points
l Participation fees
RECOMMENDED ACTION:
Approve the advisory group recommendations for Restaurant Week
F.Guest Presentation
SUMMARY:
It's on me mobile gifting - Jim Panehal
RECOMMENDED ACTION:
None
VI.NBRA BID ANNOUNCEMENTS OR MATTERS WHICH MEMBERS WOULD LIKE PLACED ON A FUTURE
AGENDA FOR DISCUSSION, ACTION OR REPORT (NON-DISCUSSION ITEMS)
VII.PUBLIC COMMENTS ON NON-AGENDA ITEMS
Public comments are invited on agenda and non-agenda items generally considered to be within the subject matter
jurisdiction of the Committee. Speakers must limit comments to 3 minutes. Before speaking, we invite, but do not
require, you to state your name for the record. The Committee has the discretion to extend or shorten the speakers'
time limit on agenda or non-agenda items, provided the time limit adjustment is applied equally to all speakers. As
a courtesy, please turn cell phones off or set them in the silent mode.
VIII.ADJOURNMENT
The NBRA BID is subject to the Ralph M. Brown Act. Among other things, the Brown Act requires that the NBRA BID be posted at least seventy-two (72)
hours in advance of each regular meeting and that the public be allowed to comment on agenda items before the NBRA BID and items not on the agenda
but are within the subject matter jurisdiction of the NBRA BID . The NBRA BID may limit public comments to a reasonable amount of time, generally three
(3) minutes per person.
It is the intention of the City of Newport Beach to comply with the Americans with Disabilities Act ("ADA") in all respects. If, as an attendee or a participant at
this meeting, you will need special assistance beyond what is normally provided, the City of Newport Beach will attempt to accommodate you in every
reasonable manner. If requested, this agenda will be made available in appropriate alternative formats to persons with a disability, as required by Section
202 of the Americans with Disabilities Act of 1990 (42 U.S.C. Sec. 12132), and the federal rules and regulations adopted in implementation thereof. Please
contact the City of Newport Beach at least forty-eight (48) hours prior to the meeting to inform us of your particular needs and to determine if
accommodation is feasible at 949-644-3074 or nbrabid@newportbeachca.gov.
NEWPORT BEACH
ITEM TITLE: Approval of Minutes
SITE LOCATION: Site Location:
ITEM SUMMARY: Approval of the July 23 meeting minutes.
RECOMMENDED
ACTION:
Approval of the July 23 meeting minutes
CEQA Compliance
ATTACHMENTS:
Description
July 23 Draft Meeting Minutes
Page 1 of 5
Minutes of the
Newport Beach Restaurant Association
Business Improvement District
Board Meeting July 23, 2014
Newport Beach & Company
1600 Newport Center Drive, Suite 120
Newport Beach, CA 92660
I. CALL MEETING TO ORDER
President Walker called the meeting to order at 9:05 a.m.
II. ROLL CALL
Directors Present:
Jim Walker The Bungalow Restaurant
Thomas Giulioni Newport Dunes, Back Bay Bistro
John Robinson melia’s
Ronald Schwartz Muldoon’sAIrishAPub
Sheri Drewry Wilma’sAPatio
Dan Miller Village Inn
Alexandra Robinson Park Avenue Café
CindyAO’Shea Whole Foods
Quorum Achieved
Directors Absent: Joe Campbell; Stephen Joyce
City Representatives:
Mayor Rush Hill; Whit Paterson; Mary Locey
BID Administrator/Marketing Consultant:
Bob Quaid, BID Administrator Willdan Financial Services
Polly Peak, BID Marketing Consultant Newport Beach & Company
Public:
Jim Mosher Resident
Chris Trela Newport Beach Independent
III. PUBLIC COMMENTS ON AGENDA ITEMS
None
Page 2 of 5
IV. APPROVAL OF MINUTES
President Walker requested a motion to approve the April 23, 2014 Board meeting minutes.
MOTION:
Director Giulioni moved to approve the minutes of the April 23, 2014 Board meeting. Director
Drewry seconded the motion.
The motion carried by the following roll call vote:
Ayes: Walker, Miller,A .ARobinson,AGiulioni,ADrewry,AO’Shea,AJ.ARobinson,ASchwartz
V. CURRENT BUSINESS
A. Election of BID Officers for FY 2014-15
The Board accepted nominations for BID president, vice-president, secretary and
treasurer.
MOTION: Director Giulioni moved to nominate Jim Walker as BID President. Director Drewry
seconded the motion.
The motion carried by the following roll call vote:
Ayes: Miller,A .ARobinson,AGiulioni,ADrewry,AO’Shea,AJ. Robinson, Schwartz
Abstained: Walker
MOTION: Director Drewry moved to nominate Sheri Drewry as BID Vice President. Director
Schwartz seconded the motion.
The motion carried by the following roll call vote:
Ayes: Walker,AMiller,A .ARobinson,AGiulioni,AO’Shea,AJ.ARobinson,ASchwartz
Abstained: Drewry
MOTION: Director Giulioni moved to nominate Thomas Giulioni as BID Treasurer. Director Walker
seconded the motion.
The motion carried by the following roll call vote:
Ayes: Walker,AMiller,A .ARobinson,ADrewry,AO’Shea,AJ.ARobinson,ASchwartz
Abstained: Giulioni
MOTION: Director Giulioni moved to nominate Alexandra Robinson as BID Secretary. Director
Schwartz seconded the motion.
The motion carried by the following roll call vote:
Ayes: Walker,AMiller,AGiulioni,ADrewry,AO’Shea,AJ.ARobinson,ASchwartz
Abstained: A. Robinson
Page 3 of 5
B. BID Administration Update and Board Training
Potential dates for BID Board training on September 10, 11, 26 or 30 beginning at 8:30 a.m. and lasting
for approximately 2 hours. September 30th was the preferred date to communicate to the City.
C. Membership Update
President Walker gave an update on the FY 2014-15 assessment Billing.
The Board to approve the formation of an advisory group to review the BID membership
qualifications and level of assessment. The advisory group will report back to the full
Board, as needed, with recommendations.
MOTION: DirectorADrewryAmovedAtoAappointAThomasAGiulioni,ACindyAO’Shea,ADanAMiller and John
Robinson as members of the Membership Advisory Group and to return before the end of the calendar
year with recommendations for membership qualifications and BID fees. President Walker seconded
the motion.
The motion carried by the following roll call vote:
Ayes: Walker, Miller,A .ARobinson,AGiulioni,ADrewry,AO’Shea,AJ.ARobinson,ASchwartz
D. BID Financial Reports for June 2014
Bob Quaid reviewed the BID financials for the period ending June 30, 2014.
MOTION: Director Giulioni moved to accept and file the June financials. Director Schwartz
seconded the motion.
The motion carried by the following roll call vote:
Ayes: Walker, Miller,A .ARobinson,AGiulioni,ADrewry,AO’Shea,AJ.ARobinson,ASchwartz
E. Annual Marketing Agreement
President Walker reviewed the marketing services proposal from Newport Beach & Company (NB & Co.)
for FY 2014-15. Director Giulioni will speak with Polly Peak from NB & Co. about better communication
with the BID Board.
MOTION: Director Schwartz moved to recommend the City enter into an agreement with NB & Co.
for the FY 2014-15 NBRA BID Marketing Services. Director Giulioni seconded the motion.
The motion carried by the following roll call vote:
Ayes: Walker, Miller,A .ARobinson,AGiulioni,ADrewry,AO’Shea,AJ.ARobinson, Schwartz
F. Newport Beach Wine and Food Festival Community Partnership
The Board discussed a cross-promotional partnership/sponsorship for the Newport Beach Wine and
Food Festival event.
MOTION: DirectorAO’SheaAmovedAtoAapproveAaApartnershipAagreementAwithANewBeAProductions
LLC. Director Giulioni seconded the motion.
Page 4 of 5
The motion carried by the following roll call vote:
Ayes: Walker, Miller,A .ARobinson,AGiulioni,ADrewry,AO’Shea,AJ.ARobinson,ASchwartz
G. BID Marketing Report
Polly Peak from Newport Beach & Company discussed the following items:
Reviewed Dine Newport Beach brand and NBRA logo.
Update on DineNB.com website - Should be up and running by 8/15/14.
Dine Newport Beach launch event. There will be a launch event on 9/10/14 from 5:30
pm - 8:30 pm at Balboa Bay Resort.
NB & Co. annual marketing outlook - meeting will be held at the Radisson Hotel on
9/17/14 from 11:30 a.m. - 6:30 p.m.
H. Dine Newport Beach Restaurant Week
MOTION: Director DrewryAmovedAtoAterminateAtheANBR ABIDABoard’sArelationshipAwithAMcFarlaneA
Promotions. Director Giulioni seconded the motion.
The motion carried by the following roll call vote:
Ayes: Walker, Miller,A .ARobinson,AGiulioni,ADrewry,AO’Shea,AJ.ARobinson,ASchwartz
Ms. Peak recommended Restaurant Week last a full two weeks. Board discussed dates, duration and
pricing. Marketing materials need to go out in September, so details need to be determined by mid
August.
Ms. Peak will send her recommendations to the Advisory Board.
MOTION: DirectorAGiulioniAmovedAtoAappointADirectorAMiller,ADirectorAO’Shea,ADirectorADrewry,A
and Director A. Robinson as the members of an Advisory Group to work with NB & Co. on event planning
and report back to the Board with recommendations at the September 24 meeting. Director Giulioni will
be an alternate for this Advisory Board. Director Drewry seconded the motion.
The motion carried by the following roll call vote:
Ayes: Walker, Miller, A. Robinson, Giulioni,ADrewry,AO’Shea,AJ.ARobinson,ASchwartz
VI. NBRA BID announcements or matters which members would like placed on a future agenda
for discussion, action or report (non-discussion items)
None
VII. Public comments on non-agenda items
Mayor Hill commented:
Membership should be narrowed to those that see the benefit of belonging to NBRA.
NB & Co. will help with cross-branding.
Page 5 of 5
Jim Mosher commented:
Restrict BID membership to those that see value in it.
Who is going to pay for Launch Event at Balboa Bay Resort? The Resort is hosting it,
paying for it.
Open Board Seat - NBRA BID can have up to 11 Board members, but there are currently only 10.
Discussion regarding this item will be added to the next agenda.
VIII. Adjournment
MOTION: President Walker moved to adjourn the meeting. Director Drewry seconded the motion.
The motion carried by the following roll call vote:
Ayes: Walker, Miller,A .ARobinson,AGiulioni,ADrewry,AO’Shea,AJ.ARobinson,ASchwartz
The meeting adjourned at 10:47 a.m.
The next regular board meeting will be September 24, 2014.
NEWPORT BEACH
ITEM TITLE: Board of Director Nominee
SITE LOCATION: Site Location:
ITEM SUMMARY: Review of Catherine Pavlos board application.
RECOMMENDED
ACTION:
Recommend Catherine Pavlos for appointment by the City Council.
CEQA Compliance
ATTACHMENTS:
Description
Board Application-Pavlos