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HomeMy WebLinkAboutSS4 - Permanent Electronic Display Sign for CDMCITY OF NEWPORT BEACH CITY COUNCIL STAFF REPORT Study Session Agenda Item No. SS4 February 23, 2010 TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: Planning Department Kathlyn Bowden, AICP, Economic Development Coordinator 949 - 644 -3230, kbowdenCc�newportbeachca.gov SUBJECT: Permanent Electronic Display Sign for Corona del Mar ISSUE: Should the City install a permanent electronic display sign in Corona del Mar? RECOMMENDATION: Provide direction to staff. DISCUSSION: Background: Council Policy L -16 outlines the permitting process for the installation of a temporary banner sign within the public right -of -way. Temporary banner signs may not be applied for more than 30 days in advance of the planned installation date, and may only be installed at approved locations in roadway medians, City parks, and on other City owned facilities. If associated with a special event permit, temporary banner signs may be applied for up to 6 months in advance of the event. Only one banner sign may be permitted at one time in any given location. The most popularly requested City - approved location is the roadway median at the Marguerite and East Coast Highway intersection in Corona del Mar. Staff has received complaints regarding the appearance of temporary banner signs permitted at this prominent intersection. The City and the Corona del Mar Business Improvement District have invested millions of dollars in physical improvements to the area, inclusive of medians, landscaping, street furniture, lighting, gateway signage and Centennial Plaza. Some have commented that the appearance of the temporary banner signs detracts from the recent improvements made in the area. In addition, staff has received complaints from the Corona del Mar Chamber of Commerce regarding the Permanent Electronic Display Sign for Corona del Mar February 23, 2010 Page 2 "first come, first served" procedure for permitting banners at this popular location, where city -wide event promotion competes with the promotion of events specific to the Corona del Mar. In July 2009, Councilwoman Gardner asked staff to research the viability of a permanent display sign as an alternative to the temporary banner signs allowed at this location. Since that time, Economic Development, General Services, and Public Works staff have researched and discussed an electronic display sign as a permanent alternative to the community event banner sign on the northbound East Coast Highway/ Marguerite intersection in Corona del Mar. An electronic sign would allow more than one special event to be advertised at a given time, thus eliminating the "first come, first served" competition for community announcements at this location. As proposed, Public Works staff would control the electronic input of sign messaging and frequency of rotation between messages remotely by computer. Design and Placement Staff researched and discussed sign size, LED sign display colors, overall design, and placement. (Refer to the attached renderings and photo composites for a rough design concept.) The proposed sign accommodates a 9" to 12" letter height with at least 2 lines of character space. So as to avoid confusion with traffic lighting, the LED sign display must be blue with white lettering. The actual LED sign display is proposed at a 3' height, but the entire sign is closer to 4'4" in height when including the monument casing — in keeping with the size of the typical banner signs. Per traffic requirements, the sign will be on a breakaway base of 6" to 12 ". The option of a decorative capstone is available at additional cost. Further design of the capstone would be needed. The option of a sign capstone would raise the height of the sign by 9" to 15" and may partially obstruct views of the dolphin topiaries. If Council were to prefer a sign capstone, staff recommends the design be consistent/ compatible with the City's existing gateway monument signs. With the inclusion of a capstone, the total dimension of the proposed sign would be 5'x 10'. The proposed sign would be located in the median facing the northbound traffic along East Coast Highway at the Marguerite intersection in Corona del Mar. The sign would be placed on the back edge of the Bomanite® border to avoid any conflict with sprinkler heads and irrigation lines. Some primary electrical work must be completed in order to connect the sign circuits to the center median pull box. A solar powered option exists, but staff believes the energy efficiency of the LED sign eliminates a need for solar power. Permanent Electronic Display Sign for Corona del Mar February 23, 2010 Page 3 Cost Estimate A preliminary cost estimate for the design, purchase, and installation of the sign is approximately $30,000 (if no capstone) to $35,000. Primary electrical work and site preparation work is expected to cost approximately $7,000. Staff estimates the total cost of the sign to be $37,000 to $42,000, depending on the design options preferred by Council. This cost estimate includes a sign display communication kit to allow for remote changing of sign messaging by computer. Because the sign utilizes LED lighting, electrical power operating costs are expected to be minimal. As with existing monument signs throughout the City, cleaning and repairs would be performed on an as- needed basis. Committee Action: This item has not been heard by any Committee; however, the Corona del Mar BID Advisory Board has expressed support for this endeavor. Public Notice: This agenda item may be noticed according to the Brown Act (72 hours in advance of the public meeting at which the City Council considers the item). Funding Availability: No funds have been budgeted for this project. Prepared by: —C� athlyn Bowden, AIC Economic Development Coordinator Submitted by: Sharon Wood Assistant City Manager With assistance from: Maurice Turner, General Services Administrative Analyst Attachments: Preliminary sign estimate Proposed sign renderings and photo composites (both with and without a capstone) 4652 KATELLA AVENUE LOS ALAMITOS, CA 90720 PH. (562) 592 — 5838 FAX (562) 592 — 6198 Client Information: ABSOLUTE SIGN, INC. Your Absolute Signage Solution! Proposal #: 22743R Date: 11/20/2009 C.A. STATE CONTRACTORS LIC. # 762551 Location Information: Company: CITY OF NEWPORT BEACH Name: Contact: Maurice Turner Address: To Be Determined Address: 3300 Newport Beach Boulevard City: Newport Beach City: Newport Beach State: CA State: CA Zip: 92658 Zip: Phone: 949.644.3057 Fax: mturner @newportbeachca.gov uantit Size Description Cost Manufacture & Install: 5' x 10' S/F entrance monument sign with electronic message center Fabrication: Aluminum Faces: Routed Aluminum Copy: Backed with with acrylic Base: Decorative stone Cabinet Top: Radius LED Specs: 2' -9" x T -10" Galaxy 20mm RGB Outdoor LED Matrix Display Matrix: 32 lines x 112 columns Color: 68 billion Line Spacing: 20mm Readable Viewing Angle: 120 degrees horizontal x 50 degrees vertical Display Communication Kit: Wire ethernet or fiber ethernet Includes: - External Temperature Sensor - Venus 1500 v4 CD -ROM with licensing for (1) computer TOTAL LABOR & MATERIALS: $34,980.00 Note: - Quote is based on the graphic provided and is subject to change according to client's budget and design requirements /requests. Simpler designs are less costly - Artwork is propriortary and is subject to charges if used by any other entity other than Absolute Sign, Inc. ® Sales tax NOT included ® Installation included ® All artwork furnished by client in EPS format ® Standard colors (Neon & All Signage) ® Primary electrical to sign location by others ® Subject to acceptance within 30 days ❑ Week(s) completion estimate ® Permit service charge: Min. $450.00 (From receipt of deposit check and / or permits) (Additional time will be billed at $85 per hour) Important: We reserve the right to alter this proposal in the event that upon sight the work is significantly different than originally represented. Delays caused by the client, special consultation, changes and / or additions will be billed extra unless otherwise specified herein. 54% 25% Balance Due: The above price, specifications and conditions are satisfactory and are hereby accepted. You are authorized to do the above work as specified. Payment will be m de according to the teens outlined. Accepted By: Signature, Date: °� t ABSOLUTE SIGN, INC. Your Absolute Signage Solution! SUPPLEMENTAL PROPOSAL SHEET Page 2 of 2 Standard Permit Service Charge $450 Non - standard Permit Service Charge $ Actual Permits @ cost Variance or Sign Exception, $550 minimum, $85 per hour, (time and a half applies to work after hours) Design Review Board, $550 minimum, $85 per hour, (time and a half applies to work after hours) Artwork to be furnished in either .AI or .EPS format Artwork $85 per hour, (2) hour minimum Standard Engineering $ 750.00 Engineering Results May Alter Quote Final City Inspection, $85 per hour Certified Welder, $ Installation Notes ❑ Must have good access to front and rear of sign installation areas ❑ Quote based on a standard stucco wall(s) over plywood with no obstructions, obstructions billed additionally ® Quote based on footing(s) in dirt/grass ❑ Quote based on footing(s) in concrete /asphalt ® Standard Working Hours ❑ Overtime Hours ❑ Night Photos, $195 ❑ Quote based on acceptance of the entire package ® Delays by others billed in addition Power ® Dedicated circuits required for each sign, by others Signs to be received complete and ready for install or additional charges to apply Signs to be UL labeled and adhere to all local and NEC codes Transformers to be self - contained or bolted into transformer boxes wlinstalled & pre -wired disconnect switches Letters to be bonded with green ground wires NO un- permitted signage will be accepted Call scheduler prior to delivery (Delivery hours 8:30am- 3:00pm) Companies manufacturing signage for install in the City of Los Angeles must hold a valid City of LA Fabricators License City of Torrance — The area between the ground wire and where it attaches to the letter MUST have paint removed City to require lighted catwalk area behind sign(s) Other Comments: - City to provide traffic control during installation (prior, during and after) - Quote based on clean dirt, any obstructions (rocks, roots, water, etc.) will be billed additionally SINGLE -FACED MONUMENT SIGN ELEVATION I' T _L 0 e a h i t N I � l 01 1' -6" PROFILE ABSOLUTE SIGN, INC. a „ Abir S.ana.a 4652 Kal Avenue Los Alamiros, (A 90227 -2626 15621 592 - 5878 Of • 15621592.6198 f eweo8sdubsipn mm City of Newport Beach - Entrance Monuments REVISION © 2009 All Sell In O1pub9nhd earl Absolute Sign, Inc All t,,h %nmrved. 7b"aa ^a ^pinalat 0smaadbireampsghe It is Stol pmonol on seal 6 a shall at of nA tem Si I ( Itis of Ahsdurt w Ina II or be anal In vmi»,to Ihem %btl brain planned ha, ym by&,lot. Sign, Inc. but nm mhenise You ore mr nothi ra show this dtaeing to ono. subide your arguments, nor is it to be tepmdued, used, orl or eahlbdea in any fashion. Violation of any of the ohm sholl vblea the nolamt(,) to all si and common Ise damages miles, b Abmlme Sign, Inc, adi atn: hat nm tronad m, the value of ma^ boats imu^ed is the prduman of Ibis design, oaamm 6,, and any and all other at ini 6r Absolute Si Inc ra the .110 mem of its an ireMs. i want In my 5750.0 b am ii drat Gent real be orated as pats of sign dealt^ momml, in be went lw then does, w punms, the son 1. wrap; gain in, LDGTIDN: &11 20.09 SALES: TI9h Sdal0lnpo DESIGNER: J.W. SM: 1/2n =1' -0" DATE: 11.12.09 PAGE : I OF 2 SIMULATED ILLUMINATION EFFECT w� /�BSOLLITE SIGN. INC. 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SCALE: NTS DATE: 11.12.09 PAGE : 2 OF '2 r k �' �,t�, � �- :fit • g ,Y� rI � • } :_v C Height with Capstone 5' II ,1 Height with Capstone 5' ^ # «< - / \&� . � , \ / \ - � Height wit h o ut Capstone 3.1) ' "Tf "FINED A ER A ENDA ASS Brown, Leilani From: berenice lberenice@ x.netcom.com) Sent: Monday, February 22, 2010 11:59 AM To: Henn, Michael; Rosansky, Steven; Webb, Don (City Council); Daigle, Leslie; Selich, Edward; Gardner, Nancy; Curry, Keith; Kiff, Dave; Frederickson, Tammie; Oborny, Shirley; RieH, Kim; Brown, Leilani Subject: CDM ELECTRONIC SIGN The dolphins are more than enough distraction at that intersection!!!!!..... (Take it from someone who knows and has battled the budge for eons... ) NEWPORT BEACH Electronic sign: The City Council at 5:20 p.m. Tuesday at 3300 Newport Blvd. will discuss installing an electronic sign for advertising community events on the center median at East Coast Highway and Marguerite Avenue. Some locals have complained about the appearance of temporary banners on the median, as well as rules that allow only one banner at a time, and the nearly 10 -foot -wide electronic sign, which would cost at least $37,000, is seen as a possible remedy. See artist's renderings at ocregister.cominewport.