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O4CITY OF NEWPORT BEACH
BALBOA VILLAGE ADVISORY COMMITTEE AGENDA
$ ExplorOcean
600 East Bay Avenue
N Wednesday, February 11, 2015 - 4:00 p.m. to 5:30 p.m.
Committee Members:
Diane Dixon, Mayor Pro Tem
Tony Petros, Council Member
Gloria Oakes, Balboa Peninsula Point Association
Ralph Rodheim, Balboa Village Merchants Association
Grace Dove, Central Newport Beach Community Association
Tom Pollack, ExplorOcean Representative
Jim Stratton, At-Large Representative
Staff Members:
Kimberly Brandt, Community Development Director
Brenda Wisneski, Deputy Community Development Director
Tony Brine, City Traffic Engineer
Fern Nueno, Associate Planner
I. CALL MEETING TO ORDER
Il. PUBLIC COMMENT ON NON-AGENDIZED ITEMS (comments limited to 3 minutes)
III. ITEMS FOR REVIEW
1. MINUTES OF DECEMBER 10, 2014 (ATTACHMENT 1)
Recommended Action: Approve December 10, 2014 Minutes.
2. GATEWAY SIGN (ATTACHMENT 2)
Recommended Action: Review sign design details and provide comments.
3. IMPROVEMENT PROGRAM (ATTACHMENT 3)
Recommended Action: Prioritize improvements and recommend a funding program for
Council consideration.
4. TOWN HALL MEETING DEBRIEF & RP3 SURVEY STATUS
Recommended Action: No action required. Discussion only.
IV. PUBLIC COMMENT
V. ADJOURNMENT (Meeting End Time: 5:30 p.m.)
Next Meeting Date: March 11, 2015 at 4:00 p.m.
Please refer to the City Website, http://www.newportbeachca.gov/index.aspx?page=2196, for additional
information regarding the Balboa Village Advisory Committee.
AN AGENDA FOR THIS MEETING HAS BEEN POSTED AT LEAST 72 HOURS IN ADVANCE OF THE MEETING AND THE PUBLIC IS
ALLOWED TO COMMENT ON AGENDA ITEMS.
IT IS THE INTENTION OF THE CITY OF NEWPORT BEACH TO COMPLY WITH THE AMERICANS WITH DISABILITIES ACT(ADA)
IN ALL RESPECTS. IF, AS AN ATTENDEE OR A PARTICIPANT AT THIS MEETING, YOU WILL NEED SPECIAL ASSISTANCE
BEYOND WHAT IS NORMALLY PROVIDED,THE CITY OF NEWPORT BEACH WILL ATTEMPT TO ACCOMMODATE YOU IN EVERY
REASONABLE MANNER. PLEASE CONTACT LEILANI BROWN, CITY CLERK,AT LEAST 72 HOURS PRIOR TO THE MEETING TO
INFORM US OF YOUR PARTICULAR NEEDS AND TO DETERMINE IF ACCOMMODATION IS FEASIBLE (949-644-3005 OR
CITYCLE RK@NEWPORTBEAC HCA.GOV).
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Attachment 1
December 10, 2014 Meeting Minutes
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ATTACHMENT 1
CITY OF NEWPORT BEACH
BALBOA VILLAGE ADVISORY COMMITTEE MINUTES
Location: ExplorOcean
600 East Bay Avenue
Wednesday, December 10, 2014 - 4:00 p.m. to 5:30 p.m.
I. CALL MEETING TO ORDER
Council Member Tony Petros called the meeting to order at 4:00 p.m.
The following persons were in attendance:
Balboa Village Advisory Committee Members:
Tony Petros, Council Member
Diane Dixon, Mayor Pro Tem
Gloria Oakes, Balboa Peninsula Point Association (Absent/Excused)
Ralph Rodheim, Balboa Village Merchants Association Member
Grace Dove, Central Newport Beach Community Association
Tom Pollack, ExplorOcean Representative
Jim Stratton, At-Large Representative
Staff Members:
Kimberly Brandt, Community Development Director
Jim Campbell, Principal Planner
Tony Brine, City Traffic Engineer
Fern Nueno, Associate Planner
II. RECOGNITION OF OUTGOING COUNCIL MEMBER & CHAIR MIKE HENN
Council Member Petros expressed his appreciation to outgoing Council Member Henn for
his mentorship, leadership, and work for the benefit of the residents of Newport Beach.
He commented positively on his character and passion toward the City and wished him
well.
On behalf of the Balboa Village Merchants Association, Committee Member Rodheim
congratulated outgoing Council Member Henn, commented positively on his leadership,
and congratulated and welcomed new Mayor Pro Tem Diane Dixon. He addressed
involving residents in the Village, thanked outgoing Council Member Henn for his work
and efforts.
On behalf of ExplorOcean, Committee Member Pollack thanked outgoing Council
Member Henn for his leadership and work, and wished him well.
1
ATTACHMENT 1
Committee Member Stratton expressed his appreciation to outgoing Council Member
Henn for his graciousness and efforts on behalf of the City.
Mayor Pro Tem Dixon commented positively on outgoing Council Member Henn's work
and thanked him for his efforts on behalf of the City.
Outgoing Council Member Henn commented on his service and on accomplishments
made, and expressed his appreciation for the opportunity to serve.
Community Development Director Kimberly Brandt presented outgoing Council Member
Henn with a memento in appreciation of his service.
III. PUBLIC COMMENT ON NON-AGENDIZED ITEMS
Interested parties were invited to address the Committee on Non-Agendized Items.
Howard Hall stated he will wait to comment on agenda Item No. IV.3.
There being no others wishing to address the Committee, Council Member Petros closed
the Public Comment on Non-Agenda Items portion of the meeting.
IV. ITEMS FOR REVIEW
1. MINUTES OF OCTOBER 8, 2014
Recommended Action: Approve October 8, 2014 Minutes.
Committee Member Pollack moved to approve the minutes of the October 8, 2014
meeting. Committee Member Rodheim seconded the motion.
Council Member Petros opened public comments for this item.
Jim Mosher noted that receiving public comment is most effective prior to the Committee
making a decision on a matter.
The motion passed 5-0, with Committee Member Oakes, absent.
2. IMPROVEMENT PROGRAM UPDATE
Recommended Action: No action required.
Associate Planner Fern Nueno provided background of the item and a status update.
She addressed approval of the design guidelines, the Streetscape Improvement Plan, the
Wayfinding Program and the Fagade Improvement Program, direction from Council to
staff, and funding.
Discussion followed regarding the number of proposed gateway signs, similarity of the
signs, potential cost savings of designing and constructing both signs concurrently,
2
ATTACHMENT 1
importance of the funding, no wayfinding sign on the bridge on Balboa Island, needing to
negotiate with Seymour Beek regarding the Ferry, proposed location of the second sign,
timing, and showing Mr. Beek a mockup that accommodates his business needs.
Mayor Pro Tem Dixon asked regarding discussions on funding today and Ms. Nueno
reported that the matter will return to the Committee and to City Council for funding
allocation in the near future.
Discussion followed regarding the importance of addressing the matter in a timely manner
so that the item is ready for the next budget cycle and the Facilities Financing Plan.
3. PARKING MANAGEMENT PLAN UPDATE
Recommended Action: No action required.
Principal Planner Jim Campbell presented details of the report and noted that the matter
was presented to City Council on November 25, 2014, and that everything was approved
except for the Residential Parking Permit Program (RP3), which was postponed. He
summarized the Parking Management District for the Village, creation of a Parking Benefit
District, funding for the proposed district, modification of parking rates, and other
programs. He discussed the RP3 and reported that Council directed staff to better gauge
residents' opinions regarding the program. He summarized the results of the prior survey
done in late 2012 and he noted that the City Council wanted additional information to
show that a majority of residents in the affected area are in favor of the program.
Additional public outreach and another survey will be issued in January 2015.
Discussion followed regarding whether Coastal Commission approval is needed for
Programs Two through Five. Mr. Campbell reported that the only item that appeared to
require Coastal Commission approval is the change in parking fees based upon how the
Coastal Commission handled the City's Coastal Development Permit application for the
installation of pay stations in the Balboa Pier parking lot. Coastal Commission staff
determined that the parking fees had the potential to impact public access and regulated
the fees with the approval of the pay stations. A discussion ensued regarding what might
constitute regulated development within the Coastal Zone that would require permits and
the possibility of setting precedent of going to Coastal for approval of parking fee
changes.
A discussion followed regarding the possibility of generating a petition and letting survey
recipients know that this is a resident-driven program. A question was raised as to the
code requirement for a majority of residents versus residences, Council's questioning of
the definition of "majority" and the need for Council to use its judgment.
Outgoing Council Member Henn stated that the current survey was statistically valid but
the Council did not see a majority of respondents indicating approval. With a new survey,
residents will have an opportunity to communicate their acceptance/rejection of the
program.
3
ATTACHMENT 1
Discussion continued regarding sending the new survey to property owners as well as
residents, the survey process, obtaining a higher level of return, casting the survey as a
non-binding "advisory vote," including Mooring Area C permit holders in the survey, as
well as the proposed parking permit fee and all parking parameters, the possibility of
redefining the boundaries, scheduling a town hall meeting, and concerns regarding fears
and lack of understanding.
Council Member Petros opened public comments.
Howard Hall stated this is not just "citizen-driven," but driven by a small committee, part of
the Central Newport Beach Community Association, which drew up a district and already
wanted an overnight parking program. He added there was a lot of controversy regarding
the matter and reported that the plan has nothing to do with the revitalization of Balboa or
the easing of existing congestion. He spoke in opposition to the proposed program
boundaries.
Council Member Petros noted that if responses are considered on a block-by-block basis,
it may steer Council, with more precision, toward appropriate boundaries and areas of
influence.
Outgoing Council Member Henn added that the survey will provide decision-makers with
a rationale for establishing adequate boundaries.
Discussion followed regarding the possibility of people parking farther away from the
district until it becomes too far to walk and seeing that expressed in the results of the
second survey. Ensuing discussion pertained to the need to have consideration for
everyone, plans for ExplorOcean, the number of non-resident visitors expected at
ExplorOcean, and off-peak, bus-driven visitors.
Bill Dildine commented on overflow, residents and property owners, and number of
occupied units.
Committee Member Rodheim suggested moving forward with the survey and holding a
town hall meeting to receive as much input as possible for increased transparency.
Community Development Director Kimberly Brandt suggested scheduling the town hall
meeting prior to distributing the survey.
Discussion followed regarding providing a status update to Council in January, then
scheduling the town hall meeting and providing an opportunity for residents to cast their
ballot at that time. Additionally, brief discussion occurred regarding the need for as many
people as possible to attend the meeting.
Council Member Petros commented on communicating that this is a Council-driven
survey, its goals, and next steps.
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ATTACHMENT 1
Howard Hall commented on a previous meeting and suggested scheduling the meeting at
either 6:00 or 7:00 p.m.
Ms. Brandt suggested tentatively scheduling the town hall meeting on Wednesday,
January 28, 2015.
Jim Mosher commented on the Parking Benefit District and asked for clarification
regarding whether the parking meters in Balboa Village are already in a parking district.
Principal Planner Campbell responded to Mr. Mosher's comments indicating that 50
percent revenues from the on-street meters are deposited into the Neighborhood
Enhancement Zone B reserve and that would no longer occur with the adoption of the
proposed changes.
Discussion followed regarding the Lido/McFadden Square area that would no longer be in
an Neighborhood Enhancement Zone, improvements being funded by the General Fund,
off-sets to the benefit of the General Fund, possible disadvantages, and funding through
parking revenues.
Ken Goen commented positively on including mooring owners in the permit process.
Council Member Petros closed public comments on this matter.
V. PUBLIC COMMENT
Bill Dildine commented on the intersection of Adams Street and Balboa Boulevard.
City Traffic Engineer Tony Brine reported that staff is looking into the matter which is tied
to the operation of traffic signals.
Richard Dorn expressed concerns with the lack of handicapped spaces west of the
subject area.
Discussion followed regarding handicapped parking spaces in residential areas and the
Coastal Commission's review of the RP3.
VI. ADJOURNMENT
There being no further business to come before the Balboa Village Advisory Committee,
Council Member Petros adjourned the meeting at 5:18 p.m.
Next Meeting Date: January 14, 2015 at 4:00 p.m.
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Attachment 2
Gateway Sign Specifications
Gateway Sign Construction Plan Schedule
Gateway Signs Examples
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BALBOA VILLAGE GATEWAY SIGN— SCHEDULE
Date Task
1/14/15 Kick off meeting with City staff to confirm project objectives and any
issues affecting design development. (Meeting#1)
2/3/15 Develop concept designs approved by City Council (Oct. 28, 2014)based
on previousl designed elements and prepare scaled drawings 11" x 17
2/11/15 Perform site study to investigate/document site conditions and dimensions
at proposed sign locations for use in preparation of scaled drawings
2/18/15 Forward to City staff scaled drawings, budgetary estimates and schematic
sign location plan for review and comment.
2/25/15 Forward adjusted scaled drawings and schematic sign location plan for
final approval.
3/16/15 Forward Design Intent Drawings, Construction Specifications, and
budgetary estimates to City staff for review and comment.
3/30/15 Forward final package to City staff for distribution to bidders
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Graphic Solutions
Gateway Signs
��' RRPHIC SOLUTIONS Downtown Branding & Wayfinding
City of Chula Vista, CA
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` For this community's most prominent statement of intent to
w ' revitalize this important historic commercial district, Graphic
Solutions designed the "Third Avenue Downtown" brand and
classic overhead gateway sign, and accompanying wayfinding and
directional signs, street furnishings, banners, and print materials—
from preliminary design concepts, through stakeholder meetings to
build consensus. Graphic Solutions incorporated sustainable
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technologies and durable materials, and provided construction
documents for competitive bidding, realistic cost estimating, and
r d construction administration to oversee successful completion.
"Sales tax revenues up.
• Vacancies down, rents up.
• Property Values up to $20 - $30 per sq. ft."
3 - Jack Blakey, Former Executive Director,
Third Avenue Association.
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Reference:
Third Avenue Village Association
353 Third Avenue
Chula Vista, CA 91910
_ Ms. Luanne Hulsizer, Executive Director
(619) 442-1982 x2 ChuVistDowntown T 7039.1a
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Downtown Gateway
APHIC SOLUTIONS City of El Cajon, CA
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The new brand's suggestion of a windmill, referencing the
community's agricultural heritage, stylized magnolia blossoms of the
downtown tree, bold typography, lighting effects that change with
temperature, interpretive plaque inserts for pedestrian interest—all
A combine to create a welcoming centerpiece for EI Cajon's downtown
revitalization. Branding, Planning, Design, Construction Specifica-
tions, Construction Administration.
(2008 to present)
"This was a really fun project and
Graphic Solutions was great to work with.
r" It brings together all the work we've done
downtown and really showcases
._ the whole area"
-Kathi Henry, Former City Manager,
City of EI Cajon
Reference
City of EI Cajon
200 Civic Center Way
EI Cajon, CA 92020
Mr. Tony Shute, Planning Manager
(619)441-1742
tonys@cityofelcajon.us
EI Cajon T_8509
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0, Sunnymead Boulevard Branding &Signage
HRPHICSOLUTIONS City of Moreno Valley,CA
Working in close coordination with city staff, Graphic Solutions
--.__ _ provided creative design, construction documents and construction
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administration for Sunnymead Boulevard revitalization, including
overhead gateway sign, monument signs, and banners. Graphic
A Solutions' scope included Sunnymead Boulevard District Sign
_ Program: Branding; Planning, Design, Construction Specifications,
Construction Administration
(2007 to present)
"As a fullservice graphic design firm, Graphic Solutions
offers a creative and innovative approach to working
with their clients. The Graphic Solutions team used
rA% a `hands on approach'in creating an exciting new
graphics design package for Sunnymead Boulevard.
N Previously, I had the good fortune to use the services
of Graphic Solutions while employed in other munici-
palities and every time I've been extremely pleased
with their work."
-Robert Gutierrez, City Manager
' Reference:
City of Moreno Valley
14177 Frederick St.
Moreno Valley, CA 92552
Mr. Rober Gutierrez,
City Manager
(951)413-3020
bobg@moval.org
MorVallSunnyBIA T_8505
24
Maple Street Plaza
APHIC SOLUTIONS City of Escondido, CA
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Brilliant gold leaf letters, silhouette-lit at night, and design details
reflecting the City's iconic Civic Center—welcome visitors to Escondido's
lovely new Maple Street Plaza.
Playful fountains, colorful mosaics, shade trees and gazebos-all create
an inviting pedestrian connection between City Hall, entertainment and
Reference: arts centers and Grand Avenue,the City's traditional main street of shops
City of Escondido
and restaurants.
201 North Broadway
Escondido, CA 92025 Future wayfinding kiosks and directional signs will orient visitors and guide
Mr. Fred Luedtke them to nearby destinations and attractions.
(760) 839-4036 Graphic Solutions developed Signage Concepts with Stakeholder Input,
fluedtke@ci.escondido.ca.us as part of a design team headed by Schmidt Design Group.
(2008 to 2011)
Escondido Maple St T_7097
25
Santa Ana Historical Retail District Gateway
APHIC SOLUTIONS City of Santa Ana, CA
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Working from old photos, and the memories of local residents,
Graphic Solutions recreated an historic gateway sign for Santa
F Ana's Main Street, with updated graphics - enhancing the district's
sense of place, and economic development efforts. Graphic
Solutions'scope included Design, Design Intent Drawings,
Construction Specifications, Bid Administration and Construction
Administration.
(2006 to 2008)
Reference:
City of Santa Ana
20 Civic center Plaza
Santa Ana, CA 92701
Ms. Mindy Ly,
Sr. Civil Engineer
(714)647-5665
mly@ci.santa-ana.ca.us Santa Ana Arch T_8507
20
"The Boulevard"
APHIC SOLUTIONS City of San Diego, CA
In its heyday in the 1950's EI Cajon Boulevard was a vibrant
commercial corridor of drive-in restaurants and auto-dealers. By the
1980's however the strip had become better known for its hookers
and other nefarious activities. So to kickoff a multi-year revitalization
effort the local Business Association made identity and a gateway
statement it's first priority.
Graphic Solutions proposed the name and, working with stakehold-
ers, designed a gateway sign incorporating turquoise and coral
colors
for finishes and neon, and a type-face one might have found on the
side of a car with big fins- all evoking the optimism of the 50's.
Today, more than twenty years after the sign's dedication ceremony,
The Boulevard is cleaned up, vacancies are down and property
values are up. The brand has become iconic and immediately
recognizable throughout the region. The project has won an Orchid
Award and a national award from The Society for Environmental
Graphic Design.
"Empty lots now converted to new uses.
Reference: • Encouraged developers take a chance.
EI Cajon Blvd Business Improvement Association. • Business in general has increased."
3727 EI Cajon Blvd. - Janet Wood, Project Manager, City of San Diego
San Diego, CA 92105 Economic Development Program
Ms. Beryl Forman
(619) 283-3608
beryl@theboulevard.org
SDTheBlvd T_7014
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Attachment 3
Memo — Improvement Priorities and
Funding Options
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04 CITY OF NEWPORT BEACH
COMMUNITY DEVELOPMENT DEPARTMENT
$ 100 CIVIC CENTER DRIVE
NEWPORT BEACH, CA 92660
�41IFOVL (949) 644- 3297
Memorandum
To: Balboa Village Advisory Committee (BVAC)
From: Brenda Wisneski, Deputy Community Development Director
Date: February 5, 2015
Re: Balboa Village Improvement Priorities and Funding Options
The Balboa Village Improvement Program includes a Facade Improvement Program,
streetscape improvement program and wayfinding sign program. With the City Council's
approval of the Balboa Village Parking Benefit District on January 13th, a funding source has
been created to implement these improvements. The BVAC's input is needed to prioritize
the improvements and to recommend a funding approach to present to the City Council.
Improvement Programs & Costs
Facade Improvement Program — Grant program to
encourage minor and major facade upgrades. 3
Between $5,000 and $50,000 in grants available
depending on location and extent of upgrade. w- _ -
Streetscape Improvement Plan — Refreshing the public
realm.
Way Finding Sign Program — Coordinated signs for
improved parking and destination access. Balboa -;
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Boulevard gateway sign already budgeted and
expected to be constructed by Summer 2015.
Program Estimated Cost
Facade Improvement Program $220,000
Streetscape Improvements
• Phase 1 — Balboa Blvd. $681,348
• Phase 1 — Secondary Streets $218,908
• Phase 2 — Main Street $685,581
• Phase 3 — Fun Zone Waterfront $1,460,200
Way Finding $367,800
• Ferry gateway sign $102,000
TOTAL $3,735,837
31
Potential Funding Sources
The Parking Benefit District was created to generate funds to implement these
improvements, as well as other projects (heightened maintenance, shuttle, etc.) in the
Village. The following lists potential funding sources for consideration.
Existing Unappropriated Funds
Neighborhood Enhancement Zone $150,000 approx.
Community Development Block Grant $121,500
Total $271,500
Future Funds
Parking Benefit District $350,000 approx. (annually)
General Fund
Borrow from General Fund and pay back with annual funds from Benefit District
Potential Funding Approaches
1. Prioritize projects and implement as funds are generated by Parking Benefit District.
To be fully funded in approximately 11 years.
2. Prioritize projects, request unappropriated funds and implement as funds are
generated by Parking Benefit District. To be fully funded in about 10 years.
3. Request unappropriated funds. Borrow remaining funds from the City's General Fund
and payback with funds generated by Parking Benefit District.
Recommendation
Develop funding program for City Council consideration. Prioritize improvement projects, if
needed.
32
CVAC - February 11, 2015
Additional Materials Presented at Meeting
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BVAC - February 11, 2015
Additional Materials Presented at Meeting
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February 1
Additional Materials Presented at Meeting
Balboa
Village Budget
Program Estima ed Cost FX 14, 15 FY 15 16 FY 16/17 FY 17/18
Facade Improvement Program $220,000 $98,500 $121,500
Streetscape Improvements
• Phase 1—Balboa Blvd. $681,348
• Phase 1—Secondary Streets $218,908 $456,906 :•
,131
• Phase 2—Main Street $685,581
• Phase 3—Fun Zone Waterfront $1,460,200
Way Finding $367,800 $55,170 Design •
• Ferry Gateway Sign $102,000 $15,300 Design ••
TOT •• $578,406 $2,569,601 •
$121,500 CDBG
Parking District
General Fund
Funding Reques $98,500 NEZ $51,500 NEZ Parking District
Parking District
*General Fund to be reimbursed from annual Parking Benefit District Revenues(approximately$350,000 annually)