HomeMy WebLinkAboutRestaurant Association BID Agenda Packet 09/16/2015CITY OF NEWPORT BEACH
RESTAURANT
ASSOCIATION AGENDA
1600 Newport Center Drive, Suite 120
Regular Board Meeting
September 16, 20159:00 AM
BUSINESS IMPROVEMENT DISTRICT BOARD MEMBERS
Jim Walker, Director
Sheri Drewry, Director
Alexandra Robinson, Director
Antonio Bevacqua, Director
Joe Campbell, Director
Stephen Joyce, Director
Dan Miller, Director
Cindy O' Shea, Director
Mario Marovic, Director
John Robinson, Director
Ronald Schwartz, Director
I. CALL MEETING TO ORDER
II. ROLL CALL
III. PUBLIC COMMENTS ON AGENDA ITEMS
Public comments are invited on agenda and non-agenda items generally considered to be within the subject
matter jurisdiction of the Committee. Speakers must limit comments to 3 minutes. Before speaking, we invite,
but do not require, you to state your name for the record. The Committee has the discretion to extend or
shorten the speakers' time limit on agenda or non-agenda items, provided the time limit adjustment is applied
equally to all speakers. As a courtesy, please turn cell phones off or set them in the silent mode.
IV. APPROVAL OF MINUTES
Approval of Minutes
SUMMARY:
Review the draft July 22, 2015 meeting minutes.
RECOMMENDED ACTION:
Board to approve the minutes from the July 22, 2015 meeting.
V. CURRENT BUSINESS
A. BID Financial Reports (Miller)
SUMMARY:
Review of the BID financial reports for July and August 2015.
RECOMMENDED ACTION:
Board to accept and file the financials for July and August 2015.
B. President's Report (Walker)
SUMMARY:
1. Strategic Plan Update for FY 2015-2016
2. Member Survey Update
3. Newport Beach Chamber of Commerce Minimum Wage Forum
RECOMMENDED ACTION:
None
C. Marketing Report (Peak)
SUMMARY:
1. Fall Marketing Campaign Update
2. Promotions, Newsletter & Advertising
3. New Website Features
4. Newport Beach Restaurant Week
5. Industry Update
RECOMMENDED ACTION:
None
VI. NBRA BID ANNOUNCEMENTS OR MATTERS WHICH MEMBERS WOULD LIKE PLACED ON A FUTURE
AGENDA FOR DISCUSSION, ACTION OR REPORT (NON-DISCUSSION ITEMS)
VII. PUBLIC COMMENTS ON NON-AGENDA ITEMS
Public comments are invited on agenda and non-agenda items generally considered to be within the subject
matter jurisdiction of the Committee. Speakers must limit comments to 3 minutes. Before speaking, we invite,
but do not require, you to state your name for the record. The Committee has the discretion to extend or
shorten the speakers' time limit on agenda or non-agenda items, provided the time limit adjustment is applied
equally to all speakers. As a courtesy, please turn cell phones off or set them in the silent mode.
VIII. ADJOURNMENT
The NBRA BID is subject to the Ralph M. Brown Act. Among other things, the Brown Act requires that the NBRA BID be posted at least seventy-two
(72) hours in advance of each regular meeting and that the public be allowed to comment on agenda items before the NBRA BID and items not on the
agenda but are within the subject matter jurisdiction of the NBRA BID . The NBRA BID may limit public comments to a reasonable amount of time,
generally three (3) minutes per person.
It is the intention of the City of Newport Beach to comply with the Americans with Disabilities Act ("ADA") in all respects. If, as an attendee or a
participant at this meeting, you will need special assistance beyond what is normally provided, the City of Newport Beach will attempt to accommodate
you in every reasonable manner. If requested, this agenda will be made available in appropriate alternative formats to persons with a disability, as
required by Section 202 of the Americans with Disabilities Act of 1990 (42 U.S.C. Sec. 12132), and the federal rules and regulations adopted in
implementation thereof. Please contact the City of Newport Beach at least forty-eight (48) hours prior to the meeting to inform us of your particular needs
and to determine if accommodation is feasible at 949-644-3074 or nbrabid@newportbeachca.gov.
NEWPORT BEACH
ITEM TITLE: Approval of Minutes
ITEM SUMMARY: Review the draft July 22, 2015 meeting minutes.
RECOMMENDED
ACTION:
Board to approve the minutes from the July 22, 2015 meeting.
ATTACHMENTS:
Description
Draft NBRA BID July 22 Meeting Agenda
Page 1 of 4
Newport Beach Restaurant Association
Business Improvement District
Board Meeting Minutes – July 22, 2015
Newport Beach & Company
1600 Newport Center Drive, Suite 120
Newport Beach, CA 92660
I. CALL MEETING TO ORDER
The meeting was called to order at 9:32 a.m.
II. ROLL CALL
Directors Present:
Antonio Bevaqua Canelletto Ristorante Veneto
Sheri Drewry Wilma’s Patio
Stephen Joyce Newport Beach Tennis Club
Dan Miller Village Inn
Alexandra Robinson Park Avenue Café
John Robinson Amelia’s Restaurant
Ronald Schwartz Muldoon’s Irish Pub
Jim Walker The Bungalow Restaurant
Quorum Achieved
Directors Absent:
Joe Campbell Ruby’s Diner
Mario Marovic Dory Deli & Malarky’s Irish Pub
Cindy O’Shea Whole Foods Market & Back Bay Tavern
BID Administrator Present:
Polly Peak, Marketing Consultant Newport Beach & Company
Guests Present:
Ed Lee Wahoo’s
Judith Marquez Surfrider Foundation
Doug McClain Newport Beach & Company
Jim Mosher Newport Beach Resident
Chris Trela Newport Beach Independent
III. PUBLIC COMMENTS ON AGENDA ITEMS
Jim Mosher requested online links to items handed out at meetings.
IV. APPROVAL OF MINUTES
• Director Walker requested a motion to approve the minutes from the May 27,
2015 meeting.
MOTION: Director Schwartz moved to approve the May 27, 2015 meeting minutes.
Director J. Robinson seconded the motion.
Page 2 of 4
The motion carried by the following vote:
Ayes: Bevaqua, Drewry. Joyce, Miller, A. Robinson, J. Robinson, Schwartz,
Walker
V. CURRENT BUSINESS
A. BID Administration
Ms. Peak reviewed the following administrative items:
• Distributed NBRA BID Handbooks to the board members.
• Reviewed the purpose of the BID and its authorized activities as detailed
in the bylaws.
• Confirmed the BID certification is current, but the bylaws should be
updated in the coming months to reflect how the BID is currently
administered.
B. Election of BID Officers for FY2015-2016
• Director Walker reviewed the roles of the BID Officers and recommended that
the officers follow a succession plan for BID leadership moving forward.
• The Directors selected the following as nominees for NBRA BID
officers:
President: Jim Walker
Vice-President: Ronald Schwartz
Secretary: Alexandra Robinson
Treasurer: Dan Miller
MOTION: Director Joyce moved to elect the nominees as NBRA BID officers.
Director Drewry seconded the motion.
The motion carried by the following vote:
Ayes: Bevaqua, Drewry. Joyce, Miller, A. Robinson, J. Robinson, Schwartz,
Walker
C. BID Financial Reports
• President Walker reviewed the BID financials for May & June 2015.
• NBRA BID assessment invoices will be sent out by the City of Newport
Beach by the end of July.
• The City of Newport Beach will be updating the format of the financial
reports in the coming months.
MOTION: Director Schwartz moved to accept and file the financial reports.
Director Miller seconded the motion.
The motion carried by the following vote:
Ayes: Bevaqua, Drewry. Joyce, Miller, A. Robinson, J. Robinson, Schwartz,
Walker
C. NBRA BID Report
President Walker reported on the following items:
o Reviewed the Mission and long term vision of the BID.
Page 3 of 4
o Reviewed the Strategic Plan 2015-2016 Goals and Key Initiatives and
determined that the BID is right on track with its goals.
o Suggested that the board review the remaining goals and determine how
those goals will be achieved during the fiscal year.
o Reported that the Member Survey was sent out by the City, and results
will be available by the next meeting.
o Restaurants affected by West Coast Highway construction that have
suffered a loss can submit a claim to the sanitation department.
o The Newport Beach Chamber of Commerce has offered to host a
Minimum Wage Forum as part of Wake-Up Newport. NBRA members
will be invited to attend the forum.
D. Marketing Report
• Ms. Peak provided an update on the following items:
o Summer marketing campaign
o Website promotions & newsletter
o New website features, guides and digital and video content will help to
generate new sponsorship and advertising revenue
o Fall marketing campaign
§ Distributed the Fall campaign media plan.
§ Clarified that there are separate NBRA and Dine NB budgets that
both allocate funds to market and promote Newport Beach
Restaurants. NBRA and Dine NB work together in tandem to
decide how funds are allocated over the course of the fiscal year.
§ Campaign metrics are being developed to measure how well each
seasonal campaign performs.
§ It was suggested that restaurants be asked to provide cover
counts on a regular basis in order to measure overall restaurant
traffic throughout the year.
o Industry Update
§ Reminder that there are statewide mandatory water regulations for
restaurants, and the City of Newport Beach has table tent
resources and tips for operators available online.
§ Western Foodservice & Hospitality Expo August 23-25 in LA.
VI. NBRA BID ANNOUNCEMENTS OR MATTERS, WHICH MEMBERS WOULD LIKE
PLACED ON A FUTURE AGENDA FOR DISCUSSION, ACTION OR REPORT (NON-
DISCUSSION ITEMS)
None
VII. PUBLIC COMMENTS ON NON-AGENDA ITEMS
Judith Marquez presented information on The Surfrider Foundation’s Ocean Friendly
Restaurant program that offers education on FOG (fats, oils and grease) issues.
Jim Mosher commented on the purpose of the NBRA BID and its authorized activities
should benefit all members of the BID.
VIII. ADJOURNMENT
The meeting adjourned at 11:25 a.m.
Page 4 of 4
NEWPORT BEACH
ITEM TITLE: BID Financial Reports (Miller)
ITEM SUMMARY: Review of the BID financial reports for July and August 2015.
RECOMMENDED
ACTION:
Board to accept and file the financials for July and August 2015.
ATTACHMENTS:
Description
July 2015 NBRA BID Financial Reports
August 2015 NBRA BID Financial Reports
Jul 31, 15
ASSETS
Current Assets
Checking/Savings
Bill.com Money Out Clearing -1,161.29
1010 · Bank Balance 72,922.45
1260 · City Appropriation Acct Jan 10 1,558.45
Total Checking/Savings 73,319.61
Accounts Receivable
1310 · Accounts Receivable
Bad Debt A/R -8,195.17
1310 · Accounts Receivable - Other -5,384.27
Total 1310 · Accounts Receivable -13,579.44
Total Accounts Receivable -13,579.44
Other Current Assets
1320 · Undeposited Funds 400.00
Total Other Current Assets 400.00
Total Current Assets 60,140.17
Other Assets
AR Clearing -1,929.96
Total Other Assets -1,929.96
TOTAL ASSETS 58,210.21
LIABILITIES & EQUITY
Liabilities
Current Liabilities
Accounts Payable
2000 · Accounts Payable -1,000.00
Total Accounts Payable -1,000.00
Total Current Liabilities -1,000.00
Total Liabilities -1,000.00
Equity
3900 · Retained Earnings 68,353.97
Net Income -9,143.76
Total Equity 59,210.21
TOTAL LIABILITIES & EQUITY 58,210.21
3:15 PM Restaurant Association Business Improvement District
08/17/15 Balance Sheet
Cash Basis As of July 31, 2015
Page 1
Jul 15
Ordinary Income/Expense
Income
4000 · NBRA Income
4010 · Member Assessment 430.00
4015 · Late Fees 95.00
Total 4000 · NBRA Income 525.00
Total Income 525.00
Gross Profit 525.00
Expense
6000 NBRA Expenses
6170 Media Advertising Campaign 2,750.00
6290 Marketing Consultation 6,000.00
6310 Operational Reimbursement 918.76
Total 6000 NBRA Expenses 9,668.76
8000 Prior Year Expense
Bad Debt(Finance Chg Write-off)0.00
Total 8000 Prior Year Expense 0.00
Total Expense 9,668.76
Net Ordinary Income -9,143.76
Net Income -9,143.76
3:11 PM Restaurant Association Business Improvement District
08/17/15 Profit & Loss
Cash Basis July 2015
Page 1
Jul 31, 15
Beginning Balance 82,299.96
Cleared Transactions
Checks and Payments - 1 item -9,668.76
Total Cleared Transactions -9,668.76
Cleared Balance 72,631.20
Uncleared Transactions
Checks and Payments - 1 item -400.00
Deposits and Credits - 3 items 691.25
Total Uncleared Transactions 291.25
Register Balance as of 07/31/2015 72,922.45
Ending Balance 72,922.45
2:58 PM Restaurant Association Business Improvement District
08/17/15 Reconciliation Summary
1010 · Bank Balance, Period Ending 07/31/2015
Page 1
Type Date Num Name Clr Amount Balance
Beginning Balance 82,299.96
Cleared Transactions
Checks and Payments - 1 item
General Journal 07/01/2015 AJE73 X -9,668.76 -9,668.76
Total Checks and Payments -9,668.76 -9,668.76
Total Cleared Transactions -9,668.76 -9,668.76
Cleared Balance -9,668.76 72,631.20
Uncleared Transactions
Checks and Payments - 1 item
Sales Receipt 11/18/2014 1 Bistro Le Crillon -400.00 -400.00
Total Checks and Payments -400.00 -400.00
Deposits and Credits - 3 items
Deposit 05/14/2015 166.25 166.25
Deposit 07/06/2015 335.00 501.25
Deposit 07/13/2015 190.00 691.25
Total Deposits and Credits 691.25 691.25
Total Uncleared Transactions 291.25 291.25
Register Balance as of 07/31/2015 -9,377.51 72,922.45
Ending Balance -9,377.51 72,922.45
3:01 PM Restaurant Association Business Improvement District
08/17/15 Reconciliation Detail
1010 · Bank Balance, Period Ending 07/31/2015
Page 1
Date Source Name Memo Account Paid Amount
Newport Beach & Company
07/01/2015 Newport Beach & Company Marketing Director Fee - Polly ...6290 Marketing Consultation 6,000.00
07/01/2015 Newport Beach & Company Marketing Director Fee - Polly ...6310 Operational Reimburse...918.76
Total Newport Beach & Company 6,918.76
Orange Coast Magazine
07/01/2015 Orange Coast Magazine Full Page Color Ad 6170 Media Advertising Cam...2,750.00
Total Orange Coast Magazine 2,750.00
TOTAL 9,668.76
3:18 PM Restaurant Association Business Improvement District
08/17/15 Expenses by Vendor Detail
Cash Basis July 2015
Page 1
Aug 31, 15
ASSETS
Current Assets
Checking/Savings
Bill.com Money Out Clearing -1,161.29
1010 · Bank Balance 35,617.17
1260 · City Appropriation Acct Jan 10 1,558.45
Total Checking/Savings 36,014.33
Accounts Receivable
1310 · Accounts Receivable
Bad Debt A/R -8,195.17
1310 · Accounts Receivable - Other -5,384.27
Total 1310 · Accounts Receivable -13,579.44
Total Accounts Receivable -13,579.44
Other Current Assets
1320 · Undeposited Funds 400.00
Total Other Current Assets 400.00
Total Current Assets 22,834.89
Other Assets
AR Clearing -1,929.96
Total Other Assets -1,929.96
TOTAL ASSETS 20,904.93
LIABILITIES & EQUITY
Liabilities
Current Liabilities
Accounts Payable
2000 · Accounts Payable -1,000.00
Total Accounts Payable -1,000.00
Total Current Liabilities -1,000.00
Total Liabilities -1,000.00
Equity
3900 · Retained Earnings 68,353.97
Net Income -46,449.04
Total Equity 21,904.93
TOTAL LIABILITIES & EQUITY 20,904.93
3:15 PM Restaurant Association Business Improvement District
09/14/15 Balance Sheet
Cash Basis As of August 31, 2015
Page 1
Aug 15
Ordinary Income/Expense
Expense
BID Marketing Agent, Admin, Act 20,756.28
Marketing & Promotions 16,549.00
Total Expense 37,305.28
Net Ordinary Income -37,305.28
Net Income -37,305.28
3:14 PM Restaurant Association Business Improvement District
09/14/15 Profit & Loss
Cash Basis August 2015
Page 1
Aug 31, 15
Beginning Balance 72,631.20
Cleared Transactions
Checks and Payments - 2 items -37,305.28
Deposits and Credits - 3 items 691.25
Total Cleared Transactions -36,614.03
Cleared Balance 36,017.17
Uncleared Transactions
Checks and Payments - 1 item -400.00
Total Uncleared Transactions -400.00
Register Balance as of 08/31/2015 35,617.17
New Transactions
Checks and Payments - 1 item -7,486.00
Total New Transactions -7,486.00
Ending Balance 28,131.17
2:15 PM Restaurant Association Business Improvement District
09/14/15 Reconciliation Summary
1010 · Bank Balance, Period Ending 08/31/2015
Page 1
Type Date Num Name Clr Amount Balance
Beginning Balance 72,631.20
Cleared Transactions
Checks and Payments - 2 items
General Journal 08/26/2015 AJE76 X -23,467.76 -23,467.76
General Journal 08/28/2015 AJE77 X -13,837.52 -37,305.28
Total Checks and Payments -37,305.28 -37,305.28
Deposits and Credits - 3 items
Deposit 05/14/2015 X 166.25 166.25
Deposit 07/06/2015 X 335.00 501.25
Deposit 07/13/2015 X 190.00 691.25
Total Deposits and Credits 691.25 691.25
Total Cleared Transactions -36,614.03 -36,614.03
Cleared Balance -36,614.03 36,017.17
Uncleared Transactions
Checks and Payments - 1 item
Sales Receipt 11/18/2014 1 Bistro Le Crillon -400.00 -400.00
Total Checks and Payments -400.00 -400.00
Total Uncleared Transactions -400.00 -400.00
Register Balance as of 08/31/2015 -37,014.03 35,617.17
New Transactions
Checks and Payments - 1 item
General Journal 09/02/2015 AJE78 -7,486.00 -7,486.00
Total Checks and Payments -7,486.00 -7,486.00
Total New Transactions -7,486.00 -7,486.00
Ending Balance -44,500.03 28,131.17
2:16 PM Restaurant Association Business Improvement District
09/14/15 Reconciliation Detail
1010 · Bank Balance, Period Ending 08/31/2015
Page 1
Date Source Name Memo Account Paid Amount
Desert Publications, Inc
08/26/2015 Desert Publications, Inc NB Visitor Guide - Full Page Ad Marketing & Promotions 5,000.00
Total Desert Publications, Inc 5,000.00
Dining Out
08/26/2015 Dining Out Full Page Restaurant Listing - ...Marketing & Promotions 2,000.00
Total Dining Out 2,000.00
Firebrand Media, LLC
08/26/2015 Firebrand Media, LLC Newport Beach Magazine Marketing & Promotions 1,250.00
Total Firebrand Media, LLC 1,250.00
Locale Magazine
08/26/2015 Locale Magazine Full Page Ad, FC - July 2015 - ...Marketing & Promotions 2,499.00
Total Locale Magazine 2,499.00
Newport Beach & Company07/01/2015 Newport Beach & Company Marketing Director Fee - Polly ...6290 Marketing Consultation 6,000.00
07/01/2015 Newport Beach & Company Marketing Director Fee - Polly ...6310 Operational Reimburse...918.76
08/26/2015 Newport Beach & Company Marketing Director Fee - Polly ...BID Marketing Agent, Admin,...6,918.76
08/28/2015 Newport Beach & Company Marketing Director Fee - Polly ...BID Marketing Agent, Admin,...6,918.76
08/28/2015 Newport Beach & Company Marketing Director Fee - Polly ...BID Marketing Agent, Admin,...6,918.76
Total Newport Beach & Company 27,675.04
OCWeekly,LP
08/26/2015 OCWeekly,LP Ad Description: Full Page Eat ...Marketing & Promotions 2,000.00
Total OCWeekly,LP 2,000.00
Orange Coast Magazine
07/01/2015 Orange Coast Magazine Full Page Color Ad 6170 Media Advertising Cam...2,750.00
Total Orange Coast Magazine 2,750.00
Riviera Magazine/Modern Luxury
08/26/2015 Riviera Magazine/Modern Luxury Riviera - Orange County - July ...Marketing & Promotions 3,000.00
Total Riviera Magazine/Modern Luxury 3,000.00
Robert Downs Photography Inc.
08/26/2015 Robert Downs Photography Inc.NBRA Board Photos & Headsh...Marketing & Promotions 800.00
Total Robert Downs Photography Inc.800.00
TOTAL 46,974.04
3:19 PM Restaurant Association Business Improvement District
09/14/15 Expenses by Vendor Detail
Cash Basis July through August 2015
Page 1