HomeMy WebLinkAboutRestaurant Association BID Agenda Packet 03/23/2016CITY OF NEWPORT BEACH
NEWPORT BEACH RESTAURANT BUSINESS
IMPROVEMENT DISTRICT AGENDA
Newport Beach Tennis Club, 2601 Eastbluff Drive, Newport Beach, CA
92660
Wednesday, March 23, 2016 - 9:30 AM
Newport Beach Restaurant Business Improvement District Members:
Jim Walker, President
Ronald Schwartz, Vice President
Dan Miller, Treasurer
Joe Campbell, Director
Sheri Drewry, Director
Stephen Joyce, Director
Mario Marovic, Director
John Robinson, Director
Christopher Roman, Director
(Vacant) Director
(Vacant) Director
The Newport Beach Restaurant Business Improvement District meeting is subject to the Ralph M. Brown Act. Among other things,
the Brown Act requires that the Newport Beach Restaurant Business Improvement District agenda be posted at least seventy-two
(72) hours in advance of each regular meeting and that the public be allowed to comment on agenda items before the Business
Improvement District and items not on the agenda but are within the subject matter jurisdiction of the Newport Beach Restaurant
Business Improvement District. The Chair may limit public comments to a reasonable amount of time, generally three (3) minutes
per person.
The City of Newport Beach’s goal is to comply with the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a
participant at this meeting, you will need special assistance beyond what is normally provided, we will attempt to accommodate
you in every reasonable manner. Please contact Mary Locey, Management Analyst, at least forty-eight (48) hours prior to the
meeting to inform us of your particular needs and to determine if accommodation is feasible at (949) 644-3031 or
mlocey@newportbeachca.gov.
NOTICE REGARDING PRESENTATIONS REQUIRING USE OF CITY EQUIPMENT
Any presentation requiring the use of the City of Newport Beach’s equipment must be submitted to the City Manager’s Office 24
hours prior to the scheduled meeting.
I.CALL MEETING TO ORDER
II.ROLL CALL
III.PUBLIC COMMENTS ON NON-AGENDA ITEMS
Public comments are invited on agenda and non-agenda items generally considered to be
within the subject matter jurisdiction of the Newport Beach Restaurant Association Business
Improvement District (NBRA BID). Speakers must limit comments to three (3) minutes. Before
speaking, we invite, but do not require, you to state your name for the record. The NBRA BID
has the discretion to extend or shorten the speakers’ time limit on agenda or non-agenda
items, provided the time limit adjustment is applied equally to all speakers. As a courtesy,
please turn cell phones off or set them in the silent mode.
IV.Minutes of the January 27, 2016, NBRA BID Meeting
March 23, 2016
Page 2
Newport Beach Restaurant Business Improvement District Meeting
Approval of Minutes
Summary: Review the draft January 27, 2016 meeting minutes.
Recommended Action:
Board to approve the January 27, 2016 meeting minutes.
2016-0127-NBRA Bid Draft Meeting Minutes
V.CURRENT BUSINESS
BID Financial Reports (Miller)
Summary: Review of the BID financials ending February 2016.
1.
Recommended Action:
Board to accept and file BID financials ending February 2016.
NBRA BID Financial Reports-February 2016
President's Report (Walker)
Summary:
1) Strategic Plan Update for Fiscal Year 2015-2016
2) Membership Advisory Sub-Committee Update and Recommendations
3) Board of Directors Applications
4) Proposed Special Meeting April 13, 2016
2.
Recommended Action:
1) None
2)Board to approve Membership Advisory Sub-Committee recommendations
for changes in BID stakeholder & fee structure
3) None
4) Board to approve calendaring a special meeting of the NBRA BID on April
13, 2016
Marketing Report (Peak)
Summary:
· Newport Beach Restaurant Week Recap
· NBRA Year in Review
3.
Recommended Action:
None
VI.BOARD/COMMITTEE/COMMISSION ANNOUNCEMENTS OR MATTERS WHICH
MEMBERS WOULD LIKE PLACED ON A FUTURE AGENDA FOR DISCUSSION,
ACTION OR REPORT (NON-DISCUSSION ITEM)
VII.ADJOURNMENT
Next regular meeting scheduled for May 25, 2016
Page 1 of 3
City of Newport Beach Restaurant
Business Improvement District
Board Meeting Minutes – January 27, 2016
1600 Newport Center Drive, Suite 120
Newport Beach, CA 92660
I. CALL MEETING TO ORDER
The meeting was called to order at 9:34 a.m.
II. ROLL CALL
Directors Present:
Stephen Joyce Newport Beach Tennis Club
Dan Miller The Village Inn
John Robinson Amelia’s Restaurant
Christopher Roman CUCINA enoteca
Ronald Schwartz Muldoon’s Irish Pub
Jim Walker The Bungalow Restaurant
Quorum Achieved
Directors Absent:
Joe Campbell Ruby’s Diner
Sheri Drewry Wilma’s Patio
Mario Marovic Dory Deli & Malarky’s Irish Pub
BID Administrator Present:
Polly Peak Newport Beach & Company
City Of Newport Beach Officials Present:
Keith Curry City Council Member
Guests Present:
Jenny Wedge Newport Beach & Company
Alexandra Robinson Amelia’s Restaurant
Sam Tila Royal Thai Cuisine
Judith Marquez Innovare Environmental
III. PUBLIC COMMENTS ON AGENDA AND NON-AGENDA ITEMS
• Alexandra Robinson has officially resigned from the NBRA Board.
• Antonio Bevaqua is no longer with Canaletto, and is no longer on the NBRA Board.
• Judith Marquez presented information about Ocean Friendly Restaurant program
through Surfrider Foundation and other restaurant environmental programs.
• Sam Tila commented that he didn’t see as much promotion for restaurant week.
• Keith Curry conveyed the importance of showing value in all the NBRA programs
and events to its stakeholders.
Page 2 of 3
IV. CURRENT BUSINESS
1. Approval of Minutes
President Walker requested a motion to approve the minutes from the
November 18, 2015 meeting.
Motion: Director Miller moved to approve the November 2015 meeting minutes.
Director Robinson seconded the motion.
The motion carried by the following vote:
Ayes: Joyce, Miller, Robinson, Roman and Walker
2. BID Financial Reports
President Walker reviewed the BID financials ending December 2015.
• Tracking ahead on collections.
• Waiting on event grant from the City for Newport Beach Restaurant Week
Motion: Director Joyce moved to accept and file the financial reports.
Director Miller seconded the motion.
The motion carried by the following vote:
Ayes: Joyce, Miller, Robinson, Roman and Walker
3. President’s Report
President Walker reported on the following items:
• The NBRA is on track with the 2015-2016 Strategic Plan goals.
• Requested to have more involvement from board members at NBRA events
and meetings in the future in order to exhibit better representation of the local
restaurant community.
• Discussed possibly producing an awards dinner that recognizes exceptional
Newport Beach restaurants, and asked the board for input and feedback.
o Need to set NBRA event apart from The Golden Foodie Awards.
o Board members expressed interest in having some sort of event that
spotlights Newport Beach Restaurants to the public.
o Ms. Peak and Newport Beach & Co to provide event ideas and
examples for discussion at the next meeting.
• Reviewed additional information with regards to the possible new fee structure
based on categories of Private Clubs | Special Event Facilities.
• Recommended that the Membership Advisory Committee to meet with the City
to clarify the process in proposing a new stakeholder structure and fees
• Reviewed the status of the Affiliate Program, and Ms. Peak made the following
recommendations for approval by the board:
o Revert the program back to a Partner Program as originally proposed.
o Run the Partner Program through Dine Newport Beach in order to
expedite the approval of partner and sponsor contracts.
o Allow Ms. Peak to approve all new partners.
• Ms. Peak will create criteria and guidelines for potential partners.
• Partners will need to provide references
Page 3 of 3
Motion: Director Schwartz moved to have the Membership Advisory Committee
meet with city officials to discuss next steps in changing the BID structure.
Director Miller seconded the motion.
The motion carried by the following vote:
Ayes: Joyce, Miller, Robinson, Roman, Schwartz and Walker
Motion: Director Joyce moved to approve the Partner Program as recommended.
Director Schwartz seconded the motion.
The motion carried by the following vote:
Ayes: Joyce, Miller, Robinson, Roman, Schwartz and Walker
4. Marketing Report
Ms. Peak provided updates on Newport Beach Restaurant Week:
• Event is still ongoing but early results show that the event is driving diners to
the participating restaurants.
• Creative campaign has been well received and has helped to increase the
email subscriber list by 100%.
• Mid event metrics show significant increases over last year.
• Reviewed highlights from the Restaurant Week kick-off media reception.
• Participating restaurants and diners will be surveyed following the event to
provide feedback.
• More detailed event results will be presented at the annual meeting.
Mayor’s Dinner is next week and NBRA will be hosting a table.
Next meeting will be the Annual Meeting held at another location to be determined.
V. BOARD/COMMITTEE/COMMISSION ANNOUNCEMENTS OR MATTERS, WHICH
MEMBERS WOULD LIKE PLACED ON A FUTURE AGENDA FOR DISCUSSION,
ACTION OR REPORT (NON-DISCUSSION ITEMS)
None
VIII. ADJOURNMENT
The meeting adjourned at 10.52 a.m.
The next board meeting will be Wednesday, March 23, 2016 at 9:30 a.m.
Feb 29, 16
ASSETS
Current Assets
Checking/Savings
Bill.com Money Out Clearing -161.29
1010 · Bank Balance 119,749.67
1260 · City Appropriation Acct Jan 10 1,558.45
Total Checking/Savings 121,146.83
Accounts Receivable
1310 · Accounts Receivable
Bad Debt A/R -8,195.17
1310 · Accounts Receivable - Other -4,152.62
Total 1310 · Accounts Receivable -12,347.79
Total Accounts Receivable -12,347.79
Other Current Assets
1320 · Undeposited Funds 400.00
Total Other Current Assets 400.00
Total Current Assets 109,199.04
Other Assets
AR Clearing -1,929.96
Total Other Assets -1,929.96
TOTAL ASSETS 107,269.08
LIABILITIES & EQUITY
Equity
3900 · Retained Earnings 68,353.97
Net Income 38,915.11
Total Equity 107,269.08
TOTAL LIABILITIES & EQUITY 107,269.08
3:04 PM Restaurant Association Business Improvement District
03/11/16 Balance Sheet
Cash Basis As of February 29, 2016
For management purposes only. Not prepared according to GAAP Page 1
3:22 PM
03/11/16
Cash Basis
Restaurant Association Business Improvement District
Budget vs. Actual
July 2015 through June 2016
Jul '15 - Jun 16 Budget $ Over Budget
Ordinary Income/Expense
Income
4000 · NBRA Income
4010 · Member Assessment 130,879.68 109,000.00 21,879.68
4015 · Late Fees 6,300.75 0.00 6,300.75
4020 · City Matching Funds 20,000.00 20,000.00 0.00
Total 4000 · NBRA Income 157,180.43 129,000.00 28,180.43
4500 · NBRW Income
4510 · Event Sponsorship 0.00 15,000.00 -15,000.00
4520 · Event Participation Fee-Rest Wk
Event Participation 24,287.88 25,000.00 -712.12
Total 4520 · Event Participation Fee-Rest Wk 24,287.88 25,000.00 -712.12
4530 · City Grant 10,000.00 15,000.00 -5,000.00
Total 4500 · NBRW Income 34,287.88 55,000.00 -20,712.12
Total Income 191,468.31 184,000.00 7,468.31
Gross Profit 191,468.31 184,000.00 7,468.31
Expense
6000 NBRA Expenses - General
6160 Graphic Design / Branding 1,950.00 1,000.00 950.00
6170 Advertising / Media 36,883.00 31,000.00 5,883.00
6180 Website Development 4,950.00 3,000.00 1,950.00
6200 Digital Marketing / SEO 5,300.00 6,000.00 -700.00
6210 E-Newsletter / Blog 0.00 1,000.00 -1,000.00
6220 Social Media 0.00 1,200.00 -1,200.00
6240 Public Relations 1,100.00 1,000.00 100.00
6260 Annual Meeting 0.00 1,000.00 -1,000.00
6270 Community Event Particip.1,950.00 2,000.00 -50.00
6290 Marketing Consultation 66,000.00 72,000.00 -6,000.00
6300 Adminstration / Billing 3,500.00 6,000.00 -2,500.00
6310 Operational Reimbursement 10,577.04 11,845.00 -1,267.96
6100 · Collateral Development 0.00 1,000.00 -1,000.00
6350 · Bank Service Charges 0.00 155.00 -155.00
6000 NBRA Expenses - General - Other 0.00 800.00 -800.00
Total 6000 NBRA Expenses - General 132,210.04 139,000.00 -6,789.96
7000 Event Exp. Other (Rest Wk)
7100 Event Marketing Expenses 49,593.92 50,000.00 -406.08
7150 Event Operational Expenses 1,386.89 2,500.00 -1,113.11
7000 Event Exp. Other (Rest Wk) - Other 3,263.58 2,500.00 763.58
Page 1 of 2 For management purposes only. Not prepared according to GAAP
3:22 PM
03/11/16
Cash Basis
Restaurant Association Business Improvement District
Budget vs. Actual
July 2015 through June 2016
Jul '15 - Jun 16 Budget $ Over Budget
Total 7000 Event Exp. Other (Rest Wk)54,244.39 55,000.00 -755.61
Total Expense 186,454.43 194,000.00 -7,545.57
Net Ordinary Income 5,013.88 -10,000.00 15,013.88
Other Sources/Uses
Other Sources
Retained Earnings (Carryover from Prior Years)68,353.97 10,000.00 58,353.97
Total Other Sources 68,353.97 10,000.00 58,353.97
Net Other Sources/Uses 68,353.97 10,000.00 58,353.97
Total Equity 73,367.85 0.00 73,367.85
Page 2 of 2 For management purposes only. Not prepared according to GAAP
Date Source Name Memo Account Paid Amount
Adsavvy, Inc.
01/21/2016 Adsavvy, Inc.Distribution of NBRA marketing...7150 Event Operational Exp...1,000.00
Total Adsavvy, Inc.1,000.00
California Restaurant Association
11/06/2015 California Restaurant Association CRA Membership Renewal for ...6240 Public Relations 300.00
Total California Restaurant Association 300.00
Desert Publications, Inc
08/26/2015 Desert Publications, Inc NB Visitor Guide - Full Page Ad Marketing & Promotions 5,000.00
Total Desert Publications, Inc 5,000.00
Dining Out
08/26/2015 Dining Out Full Page Restaurant Listing - ...Marketing & Promotions 2,000.00
12/11/2015 Dining Out Full Page Ad - Winter 2015/20...6170 Advertising / Media 2,000.00
Total Dining Out 4,000.00
Firebrand Media, LLC
08/26/2015 Firebrand Media, LLC Newport Beach Magazine Marketing & Promotions 1,250.00
10/21/2015 Firebrand Media, LLC Newport Beach Magazine - Ru...Marketing & Promotions 1,250.00
11/06/2015 Firebrand Media, LLC FBM Digital Media Ad 6200 Digital Marketing / SEO 50.00
11/06/2015 Firebrand Media, LLC Laguna Beach Magazine - Run...6170 Advertising / Media 1,525.00
12/11/2015 Firebrand Media, LLC FBM Digital Media Ad - NBI Br...6200 Digital Marketing / SEO 50.0012/11/2015 Firebrand Media, LLC Laguna Beach Magazine Ad In...7100 Event Marketing Expen...595.00
01/21/2016 Firebrand Media, LLC Newport Beach Magazine Full ...7100 Event Marketing Expen...1,295.00
Total Firebrand Media, LLC 6,015.00
Locale Magazine
08/26/2015 Locale Magazine Full Page Ad, FC - July 2015 - ...Marketing & Promotions 2,499.00
10/21/2015 Locale Magazine Full Page Ad, FC-October 201...Marketing & Promotions 2,499.00
12/11/2015 Locale Magazine Advertising in Orange County - ...7100 Event Marketing Expen...2,500.00
Total Locale Magazine 7,498.00
Newport Beach & Company
07/01/2015 Newport Beach & Company Marketing Director Fee - Polly ...6290 Marketing Consultation 6,000.00
07/01/2015 Newport Beach & Company Marketing Director Fee - Polly ...6310 Operational Reimburse...918.76
08/26/2015 Newport Beach & Company Marketing Director Fee - Polly ...BID Marketing Agent, Admin,...6,918.76
08/28/2015 Newport Beach & Company Marketing Director Fee - Polly ...BID Marketing Agent, Admin,...6,918.76
08/28/2015 Newport Beach & Company Marketing Director Fee - Polly ...BID Marketing Agent, Admin,...6,918.76
09/02/2015 Newport Beach & Company Marketing Director Fee - Polly ...BID Marketing Agent, Admin,...7,486.00
09/17/2015 Newport Beach & Company Marketing Director Fee - Polly ...BID Marketing Agent, Admin,...7,486.00
10/21/2015 Newport Beach & Company Marketing Director Fee - Polly ...BID Marketing Agent, Admin,...7,486.00
10/21/2015 Newport Beach & Company 2015 Annual Marketing Outloo...Signature Event Prod. & Mar...750.00
11/06/2015 Newport Beach & Company 200 Restaurant Postcards from...7150 Event Operational Exp...170.64
11/06/2015 Newport Beach & Company Marketing Director Fee, Bid Ad...6290 Marketing Consultation 6,000.00
11/06/2015 Newport Beach & Company Marketing Director Fee, Bid Ad...6300 Adminstration / Billing 500.00
11/06/2015 Newport Beach & Company Marketing Director Fee, Bid Ad...6310 Operational Reimburse...986.00
11/06/2015 Newport Beach & Company Mail List Processing & Postage...7150 Event Operational Exp...216.25
12/11/2015 Newport Beach & Company Marketing Director Fee, Bid Ad...6290 Marketing Consultation 6,000.00
12/11/2015 Newport Beach & Company Marketing Director Fee, Bid Ad...6300 Adminstration / Billing 500.00
12/11/2015 Newport Beach & Company Marketing Director Fee, Bid Ad...6310 Operational Reimburse...986.00
01/22/2016 Newport Beach & Company Marketing Director Fee, Bid Ad...6290 Marketing Consultation 6,000.00
01/22/2016 Newport Beach & Company Marketing Director Fee, Bid Ad...6300 Adminstration / Billing 500.0001/22/2016 Newport Beach & Company Marketing Director Fee, Bid Ad...6310 Operational Reimburse...986.00
01/22/2016 Newport Beach & Company Printing and delivery of 100,00...7100 Event Marketing Expen...5,570.88
02/24/2016 Newport Beach & Company NB Restaurant Week Daily Pilo...7100 Event Marketing Expen...4,972.89
02/24/2016 Newport Beach & Company Marketing Director Fee - Polly ...6290 Marketing Consultation 6,000.00
02/24/2016 Newport Beach & Company Marketing Director Fee - Polly ...6300 Adminstration / Billing 500.00
02/24/2016 Newport Beach & Company Marketing Director Fee - Polly ...6310 Operational Reimburse...986.00
Total Newport Beach & Company 91,757.70
Noble Studios
10/21/2015 Noble Studios NBRA Group Dining Guide We...Marketing & Promotions 2,640.00
12/21/2015 Noble Studios NBRA Group Dining Guide We...6180 Website Development 2,310.00
12/21/2015 Noble Studios NBRA Fall Campaign Social Pr...6200 Digital Marketing / SEO 5,200.00
Total Noble Studios 10,150.00
OCWeekly,LP
08/26/2015 OCWeekly,LP Ad Description: Full Page Eat ...Marketing & Promotions 2,000.00
Total OCWeekly,LP 2,000.00
Orange Coast Magazine
07/01/2015 Orange Coast Magazine Full Page Color Ad 6170 Advertising / Media 2,750.00
11/06/2015 Orange Coast Magazine Full Page Color Ad 6170 Advertising / Media 2,750.00
01/22/2016 Orange Coast Magazine Full Page Ad - January Issue 7100 Event Marketing Expen...2,750.00
Total Orange Coast Magazine 8,250.00
Riviera Magazine/Modern Luxury
3:17 PM Restaurant Association Business Improvement District
03/11/16 Expenses by Vendor Detail
Cash Basis July 2015 through February 2016
Page 1
Date Source Name Memo Account Paid Amount
08/26/2015 Riviera Magazine/Modern Luxury Riviera - Orange County - July ...Marketing & Promotions 3,000.00
Total Riviera Magazine/Modern Luxury 3,000.00
Robert Downs Photography Inc.
08/26/2015 Robert Downs Photography Inc.NBRA Board Photos & Headsh...Marketing & Promotions 800.00
Total Robert Downs Photography Inc.800.00
Southern California Media Group
11/06/2015 Southern California Media Group Guestbook OC 6170 Advertising / Media 620.00
01/22/2016 Southern California Media Group Guestbook OC 6170 Advertising / Media 620.00
01/22/2016 Southern California Media Group Special Pubs: 1x1" Orange Co...6170 Advertising / Media 6,500.00
01/22/2016 Southern California Media Group Guestbook OC 6170 Advertising / Media 620.00
Total Southern California Media Group 8,360.00
Speak Up Newport
01/21/2016 Speak Up Newport Table for 2016 Mayor's Dinner 6270 Community Event Parti...1,200.00
Total Speak Up Newport 1,200.00
TOTAL 149,330.70
3:17 PM Restaurant Association Business Improvement District
03/11/16 Expenses by Vendor Detail
Cash Basis July 2015 through February 2016
Page 2
Feb 29, 16
Beginning Balance 111,071.08
Cleared Transactions
Checks and Payments - 2 items -12,530.75
Deposits and Credits - 2 items 1,000.00
Total Cleared Transactions -11,530.75
Cleared Balance 99,540.33
Uncleared Transactions
Checks and Payments - 1 item -400.00
Deposits and Credits - 23 items 20,609.34
Total Uncleared Transactions 20,209.34
Register Balance as of 02/29/2016 119,749.67
New Transactions
Checks and Payments - 1 item -37,123.73
Deposits and Credits - 9 items 3,222.50
Total New Transactions -33,901.23
Ending Balance 85,848.44
2:59 PM Restaurant Association Business Improvement District
03/11/16 Reconciliation Summary
1010 · Bank Balance, Period Ending 02/29/2016
For management purposes only. Not prepared according to GAAP Page 1
Type Date Num Name Clr Amount Balance
Beginning Balance 111,071.08
Cleared Transactions
Checks and Payments - 2 items
Check 02/10/2016 X -71.86 -71.86
General Journal 02/24/2016 AJE132 X -12,458.89 -12,530.75
Total Checks and Payments -12,530.75 -12,530.75
Deposits and Credits - 2 items
Deposit 02/02/2016 X 500.00 500.00
Deposit 02/02/2016 X 500.00 1,000.00
Total Deposits and Credits 1,000.00 1,000.00
Total Cleared Transactions -11,530.75 -11,530.75
Cleared Balance -11,530.75 99,540.33
Uncleared Transactions
Checks and Payments - 1 item
Sales Receipt 11/18/2014 1 Bistro Le Crillon -400.00 -400.00
Total Checks and Payments -400.00 -400.00
Deposits and Credits - 23 items
Deposit 11/23/2015 400.00 400.00
Deposit 11/23/2015 413.75 813.75
Deposit 11/23/2015 703.75 1,517.50
Deposit 01/11/2016 118.75 1,636.25
Deposit 01/11/2016 190.00 1,826.25
Deposit 01/12/2016 400.00 2,226.25
Deposit 01/14/2016 118.75 2,345.00
Deposit 01/21/2016 118.75 2,463.75
Deposit 01/25/2016 95.00 2,558.75
Deposit 01/25/2016 680.00 3,238.75
Deposit 01/28/2016 559.75 3,798.50
Deposit 02/02/2016 500.00 4,298.50
Deposit 02/02/2016 1,200.00 5,498.50
Deposit 02/09/2016 118.75 5,617.25
Deposit 02/09/2016 118.75 5,736.00
Deposit 02/09/2016 500.00 6,236.00
Deposit 02/10/2016 500.00 6,736.00
Deposit 02/10/2016 500.00 7,236.00
Deposit 02/16/2016 380.00 7,616.00
Deposit 02/18/2016 1,518.17 9,134.17
Deposit 02/19/2016 237.50 9,371.67
Deposit 02/19/2016 10,000.00 19,371.67
Deposit 02/25/2016 1,237.67 20,609.34
Total Deposits and Credits 20,609.34 20,609.34
Total Uncleared Transactions 20,209.34 20,209.34
Register Balance as of 02/29/2016 8,678.59 119,749.67
New Transactions
Checks and Payments - 1 item
General Journal 03/03/2016 AJE131 -37,123.73 -37,123.73
Total Checks and Payments -37,123.73 -37,123.73
Deposits and Credits - 9 items
Deposit 03/01/2016 142.50 142.50
Deposit 03/03/2016 95.00 237.50
Deposit 03/03/2016 400.00 637.50
Deposit 03/03/2016 400.00 1,037.50
Deposit 03/03/2016 400.00 1,437.50
Deposit 03/03/2016 500.00 1,937.50
Deposit 03/03/2016 500.00 2,437.50
Deposit 03/03/2016 500.00 2,937.50
Deposit 03/10/2016 285.00 3,222.50
Total Deposits and Credits 3,222.50 3,222.50
3:00 PM Restaurant Association Business Improvement District
03/11/16 Reconciliation Detail
1010 · Bank Balance, Period Ending 02/29/2016
For management purposes only. Not prepared according to GAAP Page 1
Type Date Num Name Clr Amount Balance
Total New Transactions -33,901.23 -33,901.23
Ending Balance -25,222.64 85,848.44
3:00 PM Restaurant Association Business Improvement District
03/11/16 Reconciliation Detail
1010 · Bank Balance, Period Ending 02/29/2016
For management purposes only. Not prepared according to GAAP Page 2
NEWPORT BEACH RESTAURANT
BUSINESS IMPROVEMENT DISTRICT
BOARD OF DIRECTORS ANNUAL MEETING
Wednesday, March 23, 2016
I. Call Meeting to Order
II. Role Call
III. Public Comments on Agenda and Non-Agenda Items
IV. Current Business
1. Approval of Minutes
2. BID Financial Reports
3. President’s Report
4. Marketing Report
V. Future Agenda, Discussion or Report Items
VI. Adjournment
Meeting Agenda
Mission Statement
The Newport Beach Restaurant Association is a not-for-profit and BID
funded cooperative business group that leads the brand marketing of the
city’s restaurant and foodservice experience for the benefit of its
investors, partners and community residents and visitors.
• Founded in 1996, NBRA is Business Improvement District (BID)
• Comprised of over (400) restaurants & foodservice operators
• Activities Include:
Ø Marketing, advertising, public relations and social media
Ø Maintenance of online stakeholder directory
Ø Promotion of stakeholder events, offers and public events
Ø Education and training for stakeholders
Ø Active in organizations deemed to promote dining in Newport Beach
Ø Overall promotion of Newport Beach culinary community activities
Overview
Marketing & Promotion
ü New marketing & media partnerships investigation
ü Enhanced website & social media engagement
ü Targeted and measurable annual marketing strategy & plan
Investor Communication & Education
• Educational program development based on investor needs
ü Engaging Investor outreach strategy & program execution
ü Ongoing calendar of events development
NBRA BID Strategic Plan
Goals & Key Initiatives
Community & Stakeholders Relations
ü Top foodservice issues identification and advocacy
ü Clearinghouse set-up for charitable causes
ü Targeted and measurable stakeholder communications
with appropriate messaging (city departments and other
industry partners)
Financial Resources & Administration
ü Updated rolling year strategic plan review
ü Aligned program of work and budget allocations
ü BID fee structure evaluation and approval
NBRA BID Strategic Plan
Goals & Key Initiatives
BID Re-Structure Recommendations
• BID Stakeholders are defined as businesses selling prepared food and
beverage items to the public within the Newport Beach city limits.
• BID stakeholders are assigned categories.
• Private facilities may participate in the BID as a Partner.
• Each category has a set annual fee.
President’s Report
Category Annual Fee
Full Service $600
Fast Casual $500
Grocery | Market $500
Coffee | Tea | Specialty Shop $150
Desserts | Bakery | Treats $150
Juice Bar | Smoothie Shop $150
Catering Company $150
Membership Re-Structure Recommendations
• Effective FY 2016-2017
• Waive all past due assessments & late fees up to $5,000 per business
• Assessment billed annually for existing businesses
• Assessment billed and pro-rated when a new business opens
• Late fees accrued at 25% per billing
• Late fee waived if paid within 14 days of 2nd billing
President’s Report
Billing Schedule Month
First Billing – Annual Assessment July
2nd Billing September
3rd Billing November
4th Billing February
5th Billing April
Board of Directors Applications
• (11) Board Seats Available
• 1 year term July 2016 – June 2017
• Appointed by NB City Council
• Meetings Held Every Other Month
• July 27, 2016
• September 28, 2016
• November 16, 2016
• January 25, 2017
• March 22, 2017
• May 24, 2017
• Must be in good standing & attend a minimum of 3 meetings
• Apply online at NewportBeach.ca.gov
• Applications due by Friday, April 8, 2016
President’s Report
Proposed Special Meeting – April 13, 2016
• Review Applications for NBRA Board Members
• Review Newport Beach & Co Annual Contract
• BID Marketing
• BID Administration
• BID Accounting
• Review NBRA FY 2016-2017 Budget
President’s Report
Event Recap
2016 Newport Beach Restaurant Week
• Celebrated 10 Year Anniversary
• Integrated Marketing Campaign
• Foodie Quiz Email Capture Promotion
• PR | Media Influencer Outreach
• Social Media Engagement
• Media Kick-off Event
• Concierge Outreach
• Community Relations
• Restaurant Promotion
Advertising
Advertising Campaign
• Print
• Digital
• Radio
• Email
• Outdoor
• Broadcast
Advertising
MEDIA SPEND IMPRESSIONS ADDED VALUE TOTAL VALUE
PRINT $14,113 672,687 $1,200 $15,313
OUT OF HOME $12,408 4,052,172 $422 $12,830
DIGITAL & RADIO $19,325 1,930,169 $34,050 $53,375
TOTAL $45,846 6,655,028 $35,672 $81,518
Results
Media at Kick-off Event 61 Media
Articles 75
Social Media Posts 481
Social Media Impressions 519,701
Total Media Impressions 169,865,942
PR Campaign
Media Highlights
Website
2015 2016 YOY %
Change
Website Visits 61,000 79,000 +30%
Unique Visitors 35,000 46,000 +32%
Pageviews 289,000 335,000 +16%
Bounce Rate 34% 24% -30%
NBRW Video Views - 16,000
DineNB.com – January
Event Recap
Website Search
Top 25 Pages Viewed
1. dinenb.com/restaurantweek
2. Fig & Olive
3. Roy’s
4. Cucina enoteca
5. Red O
6. Hopdoddy Burger Bar
7. 3 Thirty 3
8. Canaletto
9. Sushi Roku
10. dinenb.com/restaurants
11. Provenance
12. Pizzeria Mozza
13. Andrea
14. Summer House
15. Oak Grill
16. Slapfish
17. The Bungalow Restaurant
18. Bluefin
19. Bayside
20. True Food Kitchen
21. Pelican Grill
22. Crow Burger Kitchen
23. Rothschild’s
24. 21 Oceanfront
25. Bluewater Grill
Website Traffic
Top 25 Cities for Website Traffic
1. Irvine
2. Los Angeles
3. Newport Beach
4. Costa Mesa
5. San Diego
6. Huntington Beach
7. Anaheim
8. Santa Ana
9. Laguna Niguel
10. Orange
11. Mission Viejo
12. Tustin
13. Aliso Viejo
14. Long Beach
15. Fountain Valley
16. Lake Forest
17. Ontario
18. San Clemente
19. Westminster
20. Garden Grove
21. Riverside
22. San Francisco
23. Fullerton
24. Rancho Santa Margarita
25. Yorba Linda
Market Research
DINER LOCALE
Orange County 75%
Los Angeles 9%
San Diego | IE 10%
California | Int’l 6%
CONSUMER
FIT
76%
Ordered Items In Addition
to NBRW Menu
79% of all NBRW Diners Reside Outside of Newport Beach
LIKELIHOOD TO
RECOMMEND
98%
Would Recommend to
A Friend or Colleague
OC DINERS
Newport Beach 29%
Irvine 13%
Costa Mesa 12%
Huntington Beach 4%
Other 43%
TRIED A NEW
RESTAURANT
83%
During A
Prior NBRW
OVERALL
VALUE
94%
Excellent
Very Good | Good
Marketing Report – NBRW Creative Event Metrics
2014 2015 2016
Participating Restaurants 60 64 61
New Restaurants - 15 17
OpenTable Restaurants 34 38 35
OpenTable Diners 2,455 5,081 5,941
City Grant Revenue $6,000 $16,000 $10,000
Participating Restaurant Revenue $19,924 $29,100 $28,700
OpenTable Revenue - - $1,300
Total Revenue $25,924 $45,100 $40,000
Event Expenses $82,826 $49,446 $57,856
In-Kind Support (VNB, DNB, Partners) - $30,978 $45,601
Advertising & PR Impressions - 55,201,000 176,520,970
Estimated Consumer Spend* - $2.6 million $3.1 million
* Estimated spend based on OpenTable Data
19% Growth in Event YOY
Website – DineNB.com
• Online Restaurant Guide
• Culinary Event Listings
• Stakeholder Offers & Promotions
• Relevant Content
• Advertising Opportunities
NBRA Year in Review
Online Dining Guides
• Dock ‘n Dine Guide
• Happy Hour Guide
• Live Entertainment Guide
• Group Dining Guide
Increase In
Website Visits
Tasting Notes Blog
• Food Blogger Round-Ups
• Culinary News
• Food Holiday Calendar
• Recipes
Destination & Brand Awareness Campaigns
• 2015 Spring/Summer Campaign
• 2015 Fall Campaign
• 2016 Restaurant Week Campaign
NBRA Year in Review
Advertising
• Regional & Local Magazines
• Local Newspapers
• Newport Beach Visitor Guide
• Regional & Local Radio
• OC GuestBook
• OC Official Map
• Google Ad Network
NBRA Year in Review
Weekly Dine NB Newsletters
• Content by Food Bloggers
• Spotlights NBRA Stakeholders
• Promotes Events & Offers
• Advertising Opportunities
NBRA Year in Review
300 % Increase In
Email Subscribers
Newport Beach Restaurant Week
• Over (60) Participating Restaurants
• Celebrated 10 Year Anniversary
• 176 Million Consumer Impressions
• 19% Increase in Estimated Consumer Spend
NBRA Year in Review
Media Relations
• Hosted National Food Media Fam in October
• Hosted (61) Media for NBRW Event
• Ongoing Outreach to Food & Lifestyle Media
NBRA Year in Review
Social Media & Diner Engagement
• Find Your Inner Foodie Quiz
• Facebook Posts & Targeted Ads
• Local Instagram Content
• Twitter Promotions
Increase In
Diner Engagement
NBRA Year in Review
Metric FY 15-16
Goal
FY 16-17
YTD
Goal vs.
Actual
WEBSITE
Visitors 115,000 132,645 115%
Pageviews 550,000 433,310 78%
Average Pages Per Visit 5 3.27 N/A
SOCIAL MEDIA
Facebook Likes 4,500 4,575 102%
Twitter Followers 2,000 2,147 107%
Instagram Followers 1,200 1,473 122%
PUBLIC RELATIONS
Impressions 100,000,000 169,865,942 170%
Ad Value $1,500,000 TBD TBD
Media Visits 30 66 220%
Community Involvement & Stakeholder Support
• Speak-Up Newport Minimum Wage Forum
• City of Newport Beach FOG Inspections & Water Restrictions
• Surfrider Foundation Ocean Friendly Restaurant Program
• Newport Beach & Co. Annual Marketing Outlook Dinner
• NB Film Festival Restaurant Promotional Opportunities
• City of NB Mayor’s Dinner
• NBRA | Dine NB Partner Program
• NBRA Annual Stakeholder Meeting
NBRA Year in Review
SAVE THE DATE
NEXT NBRA SPECIAL MEETING
Wednesday, April 13, 2016