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Home My WebLink AboutSS2 - NB&Co Annual Report - PowerPointMarketing the �l �:1•�,�,�,'�pppggq��'�I��ili��" _ -tee o � � qr �`Ct'[o bP NewportBeach a Newport Beach & Company and Visit Newport Beach, Inc. 2016 Update Rf s ICONIC NEWPORT BEACH VISIT ew ort �'VE ACx CALIFORNIA �� {, _ .Debbie nave' A VICE CHAIRPERSON GENERAL MANAGER MARRIOTT NEWPORT BEACH HOTEL AND SPA Executive Committee Chair: Dennis O'Neil O'Neil, LLP Vice Chair: Debbie Snavely Newport Beach Marriott Hotel & Spa Treasurer: Candace Bisconte ACCESS Destination Services Secretary: Linda M. Beimfohr Hornblower Cruises & Events Past Chair: Andy Theodorou Newport Dunes Waterfront Resort Homer Bludau Former City Manager Newport Beach Karl Kruger Fairmont Newport Beach *Joe Adams Discovery Cube Brion Amendt Newport Channel Inn Craig Batley Burr White Realty Ruth Benjamin Hyatt Regency Newport Beach Sam EI-Rabaa Balboa Bay Resort *Andrea Fairchild KOBE Inc. Russ Kline American Express *Dennis Kuhl Los Angeles Angels of Anaheim Giuseppe Lama The Resort at Pelican Hill *Chief Jon Lewis Newport Beach Police Department Dan Matusiewicz City of Newport Beach Carol McDermott Entitlement Advisors Rhanda Richardson Newport Beach Marriott Bayview Gregg Schwenk Newport Beach Film Festival Tanya Thomas Fashion Island *Jonathon Vopinek RD Olson Development Jim Walker Bungalow Restaurant Gerard Widder Island Hotel Newport Beach * New Board Member IONIC NEWPORT BEACH � YStlS.H Gary Sherwin PRESIDENT & CECT NEWPORT BEACH & COMPANY IF YOU TODD THE TOURISM If DU TR AWAY FROM f E'PO T BEACH... To keep NeN�Vort Beacli goveniment sell4ces flowing at the same le -v -,els: I t �vould cosi Fri Ne\NTort Beadi household X n �� 1t1 ii,,, � � t.3 � in taxes per vear. w Source: Destination Analysts, Inc., San Francisco TO DEEP THE NEWPORT T BE H ECONOMY CHURNING AT THE SAME LEVELS: ItN-v-oifld cost ev-r - � pit Beach household an &,idditional $ 36.,628 in additional loca-1 speed inn per Source: Destination Analysts, Inc., San Francisco 7 MILLION TOTAL VISITOR VOLUME $1A B I LLI ON ECONOMIC IMPACT Source: Destination Analysts, Inc., San Francisco 9,524 JOBS SUPPORTED X31 MILLION TAXES GENERATED $300.00 $200.00 $163.56 $100.00 $177.92 Average Daily Rate Newport Beach Hotels $193.38 $_ d-- 2010 2011 2012 Source: STR Inc., Tourism Economics $222.28 $226.10 $207.62 $244.00 $252.00 $261.00 45% or $81 Hotel Average Daily Rate Increase from 2010-2018 2013 2014 2015 2016F 2017F 2018F $300.00 $200.00 $100.00 Average Daily Rate Newport Beach Hotels v. Orange County Hotels $177.92 $163.56 $244.00 -*-Newport Beach $222.28 $226.10 $207.62 $ Orange County $193.38 $156.74 $164.80 $124.45 $130.99 $138.86 $147.73 56% $116.66 Above the Orange County Average 2010 2011 2012 2013 2014 2015 2016F Source: STR Inc., Toursim Economics, PFWCBRE Hotels Newport Beach is an Orange County } coastal fantasyland that represents a "taste of the perfect life," a place where visitors can experience a friendly, sophisticated, aspirational lifestyle that permits them to escape from daily reality. Comprised of a collection of unique islands and neighborhoods that form their own distinct character, the destination offers a combination of affluence, quaintness, casual glamour and attention to detail. Coupled with the manmade and natural beauty of the destination, this is the place that allows the visitor to relax and recreate the dream of what can be. & COMPANY 4w , aft '-N �w T(I .(INTC: Fiscal -Year 2016 Budgets Visit Newport Beach- TOT Forecasted Budget Visit Newport Beach- TBID Forecasted Budget Newport Beach & Company City Contract Revenue ICONIC NEWPORT BEACH .(, Ar6 w ' Financial/ Administrative Team VISIT NEWPORT . DINE BEACH, INC. NEWPORT BEACH Board of Directors 501(c) 6 President/CEO Brand Marketing Team CELEBRATE NEWPORT BEACH (C)6TOT&TBID; INDUSTRYNBRA BID; CITY CONTRACT; NEWPORT BEACH CHAMBER PARTNER INVESTMENT INDUSTRY PARTNER OE COMMERCE CONTRACT; (Newport Beach Foundation 501 (03 Community Leadership Development CITY CONTRACT; PARRCIPATING NEIGHBORHOOD PRIVATE SECTOR REVENUE MARKETING FUNDS Newport Beach Restaurant Week Budget City of Newport Beach Event Grant $10,000 Participating Restaurant Fees $28,700 Visit Newport Beach Contributions $45,600 TOTAL RESTAURANT WEEK BUDGET: $853600 17 NEW Participating Restaurants $4.4 Million Estimated Incremental Visitor/Diner Spending Source: Event Survey Group; Los Angeles 17% OpenTable Seated Diners from 2015 5,040% Campaign Return on Investment (ROI) s NEWPORT BEACH 18 RESTAURANT WEEK a SL. -b.... DISI,;TDineNB.com PARTICIPATING RESTAURANTS • MENUS - RESERVATIONS LEARN MORE CALIFORNIA "za- , GROUP SALES TOURISM BUSINESS IMPROVEMENT DISTRICT (TBID) Board of Directors 2016-2017 Chair: Debbie Snavely Newport Beach Marriott Hotel & Spa Ruth Benjamin Hyatt Regency Newport Beach Sam EI-Rabaa Balboa Bay Resort Karl Kruger Fairmont Newport Beach Rhanda Richardson Newport Beach Marriott Bayview Andy Theodorou Newport Dunes Waterfront Resort Gerard Widder Island Hotel Newport Beach TBD Radisson Newport Beach ICONIC BEACH Group Sales Accomplishments .mow FY2016 Definite Meeting Bookings FY2016 Definite Meeting Room Nights ICONIC BEACH Group Sales Accomplishments Al- TB I D Budget TB I D Budget Estimated Hotel Revenue Estimated Overall Economic Impact Hotel ROI Economic Impact ROI Visit Newport Beach Group Sales Production 770% Production Growth From FY2009 10,115 12,063 -1 3,031F1 1,i -F 28,901 30,348 7 56,919 88,175 79,375 Goal ❑ Actual 2009 2010 2011 2012 2013 2014 2015 2016 China Meetings, Incentives, Conferences and Events (MICE) Program LEISURE MARKETING TRANSIENT -OCCUPANCY TAX (TOT) !JPpr- bYO MAKE YOUR GETAWAY E}C'E`Rh4R0INARY. � IYrl�1 ®EACH .rar Ilr®imexvanbeach.cam IoM 110 PT BEACH uk 1.2 MILLION 4%t WEBSITE VISITS 6051000 28% MOBILE -WEBSITE USERS 153,000 14% I Source: Destination Analysts, Inc., San Francisco k_ Top California Overseas In -Bound Markets 1. China 2. United Kingdom 3. Australia 4. Japan 5. France *Middle East (Multi-CountryOrange County Initiative) Source: U.S. Dept. of Commerce; Tourism Economics via Visit CA Spend Per Traveler $4,092 Length of Stay in CA 16.3 Nights Spend Per Traveler $2,141 Length of Stay in CA 10.9 Nights Spend Per Traveler $4,750 Length of Stay in CA 15.2 Nights Launched New Mandarin Website: VisitNewportBeach.cn 326% Chinese Visitation to California since 2009 ( ICONIC NEWPORT BEACH �w r �_ r . \'' United Kingdom Promotion PS ICONIC BEACH Visitor Resources 7 Day In -Person Visitor Assistance - AC � Interactive Visitor Kiosk N"' MAGRI l� ]�"dj CALIFORNIA 2015-1078 NL4VFlf��: h A Guide to Exploring the Ciq `e tO Wque Noob b—& Al- `,Y OW kwe filk SEPES. There are p l aces you stay. And places that stay -,v it h you Newport Beach indulges your senses. with coastal charm /�/�/' and casual glamour. Here, you' re moreconneeted to j E A C H every uniquem o merit. Enter for your chance towin our 1-ALI I f.RN L4 Sense The Season Getaway at SenseTheSeason.com. F , .. F I I. - Los Angeles San Diego Phoenix Las Vegas Palm Springs YAHOO! TRAVEL COASTAL LIVING r� Traveler 40 USA TODAY. abc THE HUFFINGTON POST iz- 1) c• �icltt U 0 r z'ilxlc THE ORANGE COUNTY REGISTER Cas Angeles gimes Leisure Marketing Performance FY2016 Incremental Leisure Marketing Room Nights Estimated Leisure Marketing Incremental Economic Impact ERMHA ERE BEACH Newport Beach & Company I Visit Newport Beach Al - Direct Room Nights Generated Total Room Nights 159,975 Direct Economic Impact to Newport Beach Total Revenue $95.6 Million San Diego Tourism Funding Cuts Drastically Impact Hotel Performance Change in occupancy rate, percentage points 3.0 2.5 2.0 1.5 1.0 0.5 0.0 Jan -12 Jul -12 Source: STR Inc.; Tourism Economics Jan -13 Jul -13 Jan -14 Jul -14 114 Thank You e7ort E A {. , H COMPANY .,,VISIT e ort E A C CALIFORNIA