HomeMy WebLinkAboutZA2017-082 - A COMPREHENSIVE SIGN PROGRAM AND MODIFICATION PERMIT FOR THE CORONA DEL MAR PLAZA SHOPPING CENTER - 810 - 984 AVOCADORESOLUTION NO. ZA2017-082
A RESOLUTION OF THE ZONING ADMINISTRATOR OF THE
CITY OF NEWPORT BEACH APPROVING COMPREHENSIVE
SIGN PROGRAM NO. CS2017-011 AND MODIFICATION PERMIT
NO. MD2017-006 FOR A DEVIATION IN THE NUMBER, AREA
AND LETTER HEIGHT OF SIGNS AT 810-984 AVOCADO
AVENUE (PA2017-163)
THE ZONING ADMINISTRATOR OF THE CITY OF NEWPORT BEACH HEREBY FINDS AS
FOLLOWS:
SECTION 1. STATEMENT OF FACTS.
An application was filed by The Irvine Company with respect to property located at 810-984
Avocado Avenue, and legally described as Parcel 1 of Resubdivision No. 973, Newport Beach,
requesting approval of a comprehensive sign program and modification permit.
1. The applicant is requesting approval of a comprehensive sign program and modification
permit to authorize signage for the Corona del Mar Shopping Plaza. The applicant is
seeking the following deviations from the Newport Village Planned Community sign
standards:
Comprehensive Sign Program
a) In Zone Two, letter height for Anchor tenant to be 54 inches in lieu of the 48 inch
letters allowed (12.5% increase).
b) In Zone Five, forty (40) square-feet of window signage for each of the three (3)
windows facing the corner of Avocado and Coast Highway, in lieu of the allowed
33.8 square-feet (18% increase for each window).
Modification Permit
c) East Coast Highway near Restaurant Pad:
A new eight foot high, 44 square-foot monument sign identifying the shopping
center name and three major tenants (Sign B1.03).
d) MacArthur Boulevard Driveway Entrance:
Replace the existing eight-foot high monument sign at this location (Sign A1.01)
with a new monument sign identifying the shopping center and three Major tenants.
An increase in letter height from 24 inches to 48 inches for the shopping center
name is requested, resulting in a total sign area of 272 square feet in lieu of the
maximum allowed 100 square feet (100% increase in letter height, 172% increase
in sign area).
Zoning Administrator Resolution No. ZA2017-082
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e) Tenant Identification Signs:
Zone Two:
Letter height for Other tenants to be 24 inches in lieu of the allowed 12 inches
(100% increase).
Storefront decals providing tenant address, operating hours and emergency
contact information to be four (4) square feet in lieu of the allowed two (2) square
feet (100% increase).
Zone Four/A:
Letter height for End Cap tenants to be 24 inches in lieu of the allowed 18 inches
(33% increase).
Letter height for Other tenants to be 24 inches in lieu of the allowed 12 inches
(100% increase).
Storefront decals providing tenant address, operating hours and emergency
contact information to be four (4) square feet in lieu of the allowed two (2) square
feet (100% increase).
Zone Four/B:
Letter height for Major tenants in Zone 4B to be 30 inches in lieu of the allowed 24
inches (25% increase).
Letter height for Other tenants in Zone B to be 30 inches in lieu of the allowed 12
inches (150% increase).
Storefront decals providing tenant address, operating hours and emergency
contact information to be four (4) square feet in lieu of the allowed two (2) square
feet (100% increase).
Zone Five:
Letter height for Major tenants to be 36 inches in lieu of the allowed 24 inches (50%
increase).
Letter height for Other tenants to be 36 inches in lieu of the allowed 12 inches
(200% increase).
Forty (40) square-feet of window signage for the Brighton window facing the corner
of Avocado and Coast Highway, in lieu of the allowed 18.7 square feet (114%
increase).
Four (4) new wall signs near the intersection of Avocado and Coast Highway to
identify the shopping center (100% increase).
Zoning Administrator Resolution No. ZA2017-082
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Zone Six:
Letter height for Major tenants to be 36 inches in lieu of the allowed 24 inches (50%
increase).
Letter height for End Cap tenants to be 36 inches in lieu of the allowed 18 inches
(100% increase).
Letter height for Other tenants to be 36 inches in lieu of the allowed 12 inches
(200% increase).
2. The subject property is designated CG (General Commercial) by the General Plan Land
Use Element and is located within the PC27 Newport Village Planned Community Zoning
District.
3. The subject property is not located within the coastal zone.
4. A public hearing was held on October 26, 2017, in the Corona del Mar Conference Room
(Bay E-1st Floor) at 100 Civic Center Drive, Newport Beach. A notice of time, place and
purpose of the hearing was given in accordance with the Newport Beach Municipal
Code. Evidence, both written and oral, was presented to, and considered by, the Zoning
Administrator at this hearing.
SECTION 2. CALIFORNIA ENVIRONMENTAL QUALITY ACT DETERMINATION.
1. This project has been determined to be categorically exempt pursuant to Title 14 of the
California Code of Regulations (Section 15311, Article 19 of Chapter 3, Guidelines for
Implementation of the California Environmental Quality Act) under Class 11 (Accessory
Structures).
2. Class 11 consists of construction or placement of minor structures accessory to
(appurtenant to) existing commercial, industrial, or institutional facilities, including but
not limited to signs. The proposed project involves the replacement of existing signs and
the addition of several new signs, accessory to the existing nonresidential development
on the property.
SECTION 3. REQUIRED FINDINGS.
Comprehensive Sign Program
Pursuant to Section 20.42.120, the comprehensive sign program allows an increase in sign
height by 20 percent above that allowed and an increase in sign area by 30 percent above that
allowed. The program shall comply with the standards of the Newport Village Planned
Community sign regulations, except that deviations are allowed with regard to sign area, total
number, location, and/or height of signs. In accordance with Section 20.42.120
(Comprehensive Sign Program Standards) of the Newport Beach Municipal Code, the following
standards and facts in support of such standards are set forth:
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Standard:
A. The proposed sign program shall comply with the purpose and intent of this Chapter
[Chapter 20.42], any adopted sign design guidelines and the overall purpose and intent
of this Section [Section 20.42.120].
Facts in Support of Standard:
1. The comprehensive sign program complies with the purpose and intent of Municipal
Code Chapter 20.42 (Sign Standards) and the Newport Village Planned Community
text to aesthetically integrate all signs while providing for the flexible application of
sign regulations on a multi-tenant commercial site.
2. The comprehensive sign program is consistent with citywide sign design guidelines
in that the proposed signs are designed to be compatible with the building design in
terms of scale, size, and materials. The proposed signs are designed to effectively
identify the shopping center without creating sign clutter, through the use of legible
text, designed and placed consistent with the proportions of the street frontages and
building elevations on which the signs are located.
Standard:
B. The proposed signs shall enhance the overall development, be in harmony with, and
relate visually to other signs included in the Comprehensive Sign Program, to the
structures and/or developments they identify, and to surrounding development when
applicable.
Facts in Support of Standard:
1. The number and location of signs will not contribute to an overabundance of signage
that will have a detrimental effect on the neighborhood. The proposed signs provide
entry and location identification from East Coast Highway and Avocado Avenue, but
are not overly visible from nearby residential areas.
2. No tenant signs wall signs are allowed to be installed on the wall facing MacArthur
Boulevard and towards the existing residential development.
3. All proposed signage will be in harmony with the character and architectural style of
the shopping center. The large property accommodates the additional and larger
signage without creating an impact to the surrounding neighborhood.
Standard:
C. The sign program shall address all signs, including permanent, temporary, and exempt
signs.
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Fact in Support of Standard:
1. The comprehensive sign program includes all signage for the shopping center.
Temporary and exempt signs not specifically addressed in the program shall be
regulated by the provisions of Chapter 20.42.
Standard:
D. The sign program shall accommodate future revisions that may be required because of
changes in use or tenants.
Facts in Support of Standard:
1. The comprehensive sign program has been developed to be effective for future
uses within the shopping center. The additional signage and increased letter size
permitted provides flexibility to accommodate the signage needs of future tenants.
2. It is not anticipated that future revisions to the comprehensive sign program will be
necessary to accommodate changes in occupants or owners. However, the
Community Development Director may approve minor revisions to the
comprehensive sign program if the intent of the original approval is not affected.
3. Consistent with Chapter 20.42, the Community Development Director (or his/her
designee) may approve minor revisions to the sign program if the intent of the
original approval is not affected.
Standard:
E. The program shall comply with the standards of this Chapter, except that deviations are
allowed with regard to sign area, total number, location, and/or height of signs to the extent
that the Comprehensive Sign Program will enhance the overall development and will more
fully accomplish the purposes and intent of this Chapter.
Facts in Support of Standard:
1. The comprehensive sign program is consistent with the intent of Municipal Code
Section 20.42.120 (Comprehensive Sign Program Standards) and with the
Newport Village Planned Community text, and is being processed concurrently with
a Modification Permit consistent with Zoning Code Section 20.52.050 to allow the
letter height and sign area to be larger than the established standards in order to
increase the visibility of the signs and to allow signage that is proportionately scaled
to the size and street frontage of the shopping center.
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2. The deviations are justified in that the visibility of signage will be improved while
remaining proportionately scaled to the size and street frontage of the shopping
center.
Standard:
F. The Approval of a Comprehensive Sign Program shall not authorize the use of signs
prohibited by this Chapter [Chapter 20.42].
Facts in Support of Standard:
1. The comprehensive sign program does not authorize the use of prohibited signs.
Standard:
G. Review and approval of a Comprehensive Sign Program shall not consider the signs’
proposed message content.
Facts in Support of Standard:
1. The content of the signs was not considered and the proposed comprehensive sign
program does not contain any regulations regarding sign message content.
Modification Permit
Pursuant to Section 20.42.110 of the Newport Beach Municipal Code, deviations in sign height
greater than twenty (20) percent and sign area greater than 30 percent are subject to the
approval of a modification permit. In accordance with Section 20.52.050 (Modification Permits)
of the Newport Beach Municipal Code, the following findings and facts in support of such
findings are set forth:
Finding:
A. The requested modification will be compatible with existing development in the
neighborhood.
Facts in Support of Finding:
1. The project site is located in the PC27 (Newport Village Planned Community) Zoning
District. The proposed signs have been designed to enhance the overall
development; to relate visually to other signs included in the comprehensive sign
program, and to the structures and/or developments they identify; and to be sensitive
to nearby residential areas.
2. The sign program does not propose any additional signs oriented towards residential
land uses located south of the site across MacArthur Boulevard. The existing
monument signs will remain in place and be refinished.
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3. Signs facing Avocado Avenue and Coast Highway will be less than thirty-six inches
in height, which is consistent with the maximum letter height for other commercial
businesses in the City.
4. The increased sign area (272 square feet) for the primary site identification sign
(A1.01) does not increase the overall size of the site wall on which its located or
result in any significant physical changes, but rather increases the area proportional
to the area of the existing wall at this location which is approximately 784 square
feet.
Finding:
B. The granting of the modification is necessary due to the unique physical characteristic(s)
of the property and/or structure, and/or characteristics of the use.
Facts in Support of Finding:
1. The property is located at the intersection of East Coast Highway, Avocado Avenue
and MacArthur Boulevard. All of these roadways have multiple lanes and high speed
traffic. The increase in letter height and area of certain signs will allow motorists
traveling along the public roadways to better identify the location of the shopping
center and the businesses located therein.
2. Due to the right-turn only entrance into the shopping center from MacArthur
Boulevard, there is limited opportunity to provide signage to motorist entering the
site. The primary site identification sign (A1.01) is located after the turn, which
effectively shortens a motorist’s reaction time; therefore, the increased sign area
(272 square feet) and lettering height to 48 inches improves motorist recognition of
the entry.
3. The shopping center is large and comprised of three separate buildings with multiple
tenants, surrounding an internal surface parking lot. Only two access points are
provided into the center. The increase in letter height will provide greater
convenience and visibility for visitors to the site.
Finding:
C. The granting of the modification is necessary due to practical difficulties associated with
the property and that the strict application of the Zoning Code results in physical
hardships that are inconsistent with the purpose and intent of the Zoning Code
Facts in Support of Finding:
1. The purpose and intent of the sign regulations is to provide users adequate
identification while preserving and enhancing the community’s appearance. The
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regulation of sign size is to ensure that signage does not overwhelm a property and
create clutter. The proposed increase in the letter height and area of certain signs
will be appropriately scaled to the size and street frontage of the property.
2. The increase in the letter height and area of certain signs does not interfere with the
purpose and intent of the Newport Village Planned Community and with Municipal
Code Section 20.42.120 (Comprehensive Sign Program Standards) as it provides
for adequate identification of the site while guarding against an excessive
proliferation of signs.
3. The increase in letter height and area of signs oriented towards Avocado Avenue
and East Coast Highway addresses the practical difficulty of reduced visibility for
motorists trying to identify the shopping center from these wide and high-speed
roadways. The added monument sign and new pedestrian directory sign oriented
towards East Coast Highway will enhance business identification for pedestrians and
motorists travelling along that roadway.
4. With only two access points into the shopping center, additional site identification
signs are needed to direct motorists into the shopping center. The increase in letter
height for signs oriented towards the parking lot area will assist onsite visitors in
navigating the shopping center.
Finding:
D. There are no alternatives to the modification permit that could provide similar benefits to
the applicant with less potential detriment to surrounding owners and occupants, the
neighborhood, or to the general public.
Facts in Support of Finding:
1. Due to the design and location of the building, deviations from allowed letter height
and area are necessary to provide adequate identification for the subject property.
The strict application of the Newport Village Planned Community sign standards
would result in inadequate signage not easily visible to motorists or pedestrians.
Finding:
E. The granting of the modification would not be detrimental to public health, safety, or
welfare, to the occupants of the property, nearby properties, the neighborhood, or the
City, or result in a change in density or intensity that would be inconsistent with the
provisions of this Zoning Code.
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Facts in Support of Finding:
1. This approval will allow for an increase in letter height and in the sign area of certain
signs, but will not result in a change in intensity or density of the existing commercial
use.
2. This approval will not result in the addition of any signs as viewed from the residential
area located to the south of the shopping center, across MacArthur Boulevard.
3. Compliance with the Municipal Code and the attached conditions of approval is
required and will further ensure that the proposed use will not be detrimental.
SECTION 4. DECISION.
NOW, THEREFORE, BE IT RESOLVED:
1. The Zoning Administrator of the City of Newport Beach hereby approves Comprehensive
Sign Program No. CS2017-011 and Modification Permit No. MD2017-006, subject to the
conditions set forth in Exhibit “A,” which is attached hereto and incorporated by reference.
2. This action shall become final and effective 14 days following the date this Resolution
was adopted unless within such time an appeal or call for review is filed with the
Community Development Director in accordance with the provisions of Title 20 Planning
and Zoning, of the Newport Beach Municipal Code
3. This resolution supersedes Modification Permit No. MD2011-007, which upon vesting
of the rights authorized by this Comprehensive Sign Program and Modification Permit,
shall become null and void.
PASSED, APPROVED, AND ADOPTED THIS 26th DAY OF OCTOBER, 2017.
Patrick J. Alford, Zoning Administrator
07-11-17
Zoning Administrator Resolution No. ZA2017-082
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EXHIBIT “A”
CONDITIONS OF APPROVAL
PLANNING
1. The development shall be in substantial conformance with the approved site plan, building
elevations, and sign details stamped and dated with the date of this approval. (Except as
modified by applicable conditions of approval.)
2. Signs shall comply with the limitations specified in the Sign Matrix included as Exhibit
“B.”
3. The project is subject to all applicable City ordinances, policies, and standards, unless
specifically waived or modified by the conditions of approval.
4. The applicant shall comply with all federal, state, and local laws. Material violation of
any of those laws in connection with the use may be cause for revocation of this
Comprehensive Sign Program and Modification Permit.
5. A building permit shall be obtained prior to commencement of installation of the signs.
6. All illuminated signs shall be illuminated in accordance with the provisions of Section
20.42.060.H of the Newport Beach Municipal Code.
7. This Comprehensive Sign Program and Modification Permit may be modified or revoked
by the Zoning Administrator if determined that the proposed uses or conditions under
which it is being operated or maintained is detrimental to the public health, welfare or
materially injurious to property or improvements in the vicinity or if the property is
operated or maintained so as to constitute a public nuisance.
8. Should the property be sold or otherwise come under different ownership, any future
owners or assignees shall be notified of the conditions of this approval by either the
current business owner, property owner or the leasing agent.
9. This approval shall expire and become void unless exercised within 24 months from the
actual date of review authority approval, except where an extension of time is approved in
compliance with the provisions of Title 20 Planning and Zoning of the Newport Beach
Municipal Code.
10. All signage shall be located within private property.
11. Sign locations shall comply with the City’s Sight Distance Standard STD-11-L. All signs
shall be located outside of the limited use area specified by this standard.
07-11-17
Zoning Administrator Resolution No. ZA2017-082
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12. To the fullest extent permitted by law, applicant shall indemnify, defend and hold harmless
City, its City Council, its boards and commissions, officials, officers, employees, and agents
from and against any and all claims, demands, obligations, damages, actions, causes of
action, suits, losses, judgments, fines, penalties, liabilities, costs and expenses (including
without limitation, attorney’s fees, disbursements and court costs) of every kind and nature
whatsoever which may arise from or in any manner relate (directly or indirectly) to City’s
approval of the Corona del Mar Plaza Comprehensive Sign Program and Modification
Permit including, but not limited to, Comprehensive Sign Program No. CS2017-011 and
Modification Permit No. MD2017-006 (PA2017-163). This indemnification shall include, but
not be limited to, damages awarded against the City, if any, costs of suit, attorneys' fees,
and other expenses incurred in connection with such claim, action, causes of action, suit
or proceeding whether incurred by applicant, City, and/or the parties initiating or bringing
such proceeding. The applicant shall indemnify the City for all of City's costs, attorneys'
fees, and damages which City incurs in enforcing the indemnification provisions set forth
in this condition. The applicant shall pay to the City upon demand any amount owed to the
City pursuant to the indemnification requirements prescribed in this condition.
1
EXHIBIT "8"
CORONA DEL MAR PLAZA
SIGN MATRIX
CS2017-011, MD2017-006 (PA2017-163)
SITE IDENTIFICATION SIGNS
DESCRIPTION SPECIFICATIONS
MacArthur Boulevard Entrance
Sign Type - Monument
Sign A1.01
Area - 272 s.f.
Center - 172 s.f.
Tenants - 100 s.f.
Height - 8.2 ft.
Letter/Logo Height
Center Name/Logo - 48 in.
Tenant Names-12 in.
Avocado Avenue Entrance
Sign Type - Monument
Sign B1.01
Area - 44 s.f.
Height - 8 ft.
Letter Height
Center Name-3% in.
Tenant Names - 7 in.
Intersection of East Coast Highway & Avocado
Avenue
Sign Type - Monument
SiQn A3.01
Area - 24 s.f.
Height - 4 ft.
Length - 36.6 ft.
Letter Height - 12 in.
Intersection of East Coast Highway & Avocado
Avenue
Sign Type - Wall
Signs A2.01, A2.02, A2.03, A2.04
New Signs -A2.01, A2.02, A2.03, A2.04
New Sign Type - Wall
Area-48 s.f.
Letter Height
A2.01, A2.03, A2.04- 21 in.
A2.02-30 in
Pedestrian Entrance from East Coast Highway
Sign Type - Library Link Feature, Graphic Light
Scone, or Project Directory
SiQn A4.01
Width-2 ft.
Height - 6 ft.
Letter Height
Center Name -4 in.
East Coast Highway
Sign Type - Monument
Sign B1.03
Area-44 s.f.
Height - 8 ft.
Letter Height
Center Name - 3% in.
Tenant Names - 7 in.
MacArthur Boulevard
Sign Type - Monument
Sign B1.02
Area -44 s.f.
Height - 8 ft.
Letter Height
Center Name - 3% in.
Tenant Names - 7 in.
2
CORONA DEL MAR PLAZA·
SIGN MATRIX
CS2017-011, MD2017-006 (PA2017-163)
TENANT IDENTIFICATION SIGNS
ZONE TENANT SPECIFICATIONS
Zone 1 All Tenants Not Allowed
Zone 2
Anchor Tenants
(810 Avocado)
Letter Height - 54.0 in.
Area -150 s.f.
Location - No closer than 4 ft. from demising wall
Miscellaneous - Silkscreened tenant names of
canvas awning with a maximum letter height of 8
in.
Major Tenants
(None in Zone 2)
Letter Height - 24 in.
Area - 3 s.f. per lineal foot of frontage (120 s.f.
max.)
Location - No closer than 4 ft. from demising wall
Miscellaneous - Silkscreened tenant names on
canvas awning with a maximum letter height of 8
in.
End Cap Tenants
(844 Avocado)
Letter Height -18 in.
Area - 2 s.f. per lineal foot of frontage (90 s.f.
max.)
Location - No closer than 4 ft. from demising wall
Miscellaneous- Silkscreened tenant names on
canvas awning with a maximum letter height of 8
in.
Other Tenants
(832, 840 Avocado)
Letter Height-24 in.
Area - 2 s.f. per lineal foot of frontage (60 s.f.
max.)
Location - No closer than 4 ft. from demising wall
Miscellaneous - Silkscreened tenant names of
canvas awning with a maximum letter height of 8
in.
Zone 3
Shopping Center Name, Logo, and three
Tenants
(810 Avocado)
Letter Height
Shopping Center & Logo - 6 in. larger than the
largest Tenant sign
Three Tenant Signs -18 in.
Two Tenant Signs - 24 in.
One Tenant Sign - 30 in.
Zone4
Anchor Tenants
(None)
Letter Height - 36 in.
Area -150 s.f.
Location - No closer than 4 ft. from demising wall
Miscellaneous- Silkscreened tenant names on
canvas awning with a maximum letter height of 8 in
3
CORONA DEL MAR PLAZA
SIGN MATRIX
CS2017-011, MD2017-006 (PA2017-163)
TENANT IDENTIFICATION SIGNS
ZONE TENANT SPECIFICATIONS
Zone 4
Major Tenants
(882, 900 Avocado)
Zone 4A
Letter Height - 24 in.
Area - 3 s.f. per lineal foot of frontage (120 s.f.
max.)
Location - No closer than 4 ft. from demising wall
Miscellaneous - Silkscreened tenant names on
canvas awning with a maximum letter height of 8
in.
Zone 48 (882, 900 Avocado)
Letter Height- 30 in.
Area-3 s.f. per lineal foot of frontage (120 s.f.
max.)
Location - No closer than 4 ft. from demising wall
Miscellaneous - Silkscreened tenant names of
canvas awning with a maximum letter height of 8
in.
Zone 4A
Letter Height-24 in.
Area - 2 s.f. per lineal foot of frontage (90 s.f.
End Cap Tenants max.)
(984 Avocado) Location - No closer than 4 ft. from demising wall
Miscellaneous - Silkscreened tenant names of
canvas awning with a maximum letter height of 8
in.
Zone 4A (882, 894, 906-938, 956-978 Avocado)
Letter Height- 24 in.
Area - 2 s.f. per lineal foot of frontage (60 s.f.
max.)
Location - No closer than 4 ft. from demising wall
Miscellaneous - Silkscreened tenant names of
canvas awning with a maximum letter height of 8
Zone4 Other Tenants
(882-894, 906-978 Avocado)
in.
Zone 48 (944-952 Avocado)
Letter Height- 30 in.
Area - 2 s.f. per lineal foot of frontage (60 s.f.
max.)
Location - No closer than 4 ft. from demising wall
Miscellaneous - Silkscreened tenant names of
canvas awning with a maximum letter height of 8
in.
4
CORONA DEL MAR PLAZA
SIGN MATRIX
CS2017-011, MD2017-006 (PA2017-163)
TENANT IDENTIFICATION SIGNS
ZONE TENANT SPECIFICATIONS
Zone 5
Major Tenants
(882, 900 Avocado)
Letter Height- 36 in.
Area - 36 s.f.
Location - No closer than 4 ft. from demising wall
Miscellaneous - Silkscreened tenant names on
canvas awning with a maximum letter height of 8
in.
End Cap Tenants
(None)
Letter Height -18 in.
Area - 2 s.f. per lineal foot of frontage (60 s.f.
max.)
Location - No closer than 4 ft. from demising wall
Miscellaneous - Silkscreened tenant names on
canvas awning with a maximum letter height of 8
in.
other Tenants
(890, 894 Avocado)
Letter Height - 36 in.
Area - 36 s.f.
Location - No closer than 4 ft. from demising wall
Miscellaneous - Silkscreened tenant names on
canvas awning with a maximum letter height of 8
in.
Zone 6
Anchor Tenants
(None)
Letter Height- 36 in.
Area -150 s.f.
Location - No closer than 4 ft. from demising wall
Miscellaneous- Silkscreened tenant names on
canvas awning with a maximum letter height of 8
in.
Major Tenants
(900 Avocado)
Letter Height- 36 in.
Area- 36 s.f.
Location - No closer than 4 ft. from demising wall
Miscellaneous - Silkscreened tenant names on
canvas awning with a maximum letter height of 8
in.
End Cap Tenants
(984 Avocado)
Letter Height - 36 in.
Area- 36 s.f.
Location - No closer than 4 ft. from demising wall
Miscellaneous - Silkscreened tenant names on
canvas awning with a maximum letter height of 8
in.
Other Tenants
(906- 978 Avocado)
Letter Height- 36 in.
Area- 36 s.f.
Location - No closer than 4 ft. from demising wall
Miscellaneous - Silkscreened tenant names on
canvas awning with a maximum letter height of 8
in.
Zone 7 Restaurant Building
(850 Avocado)
Individual letters only - 24 in.
Three signs max.
(Refer to MD2002-005 for additional requlation)
5
CORONA DEL MAR PLAZA
SIGN MATRIX
CS2017-011, MD2017-006 (PA2017-163)
TENANT IDENTIFICATION SIGNS
(BLADE & WINDOW SIGNS)
ZONE TENANT SPECIFICATIONS
BLADE SIGNS
Zone 2, Zone 4A
All Tenants
(810-844 Avocado,
882-984 Avocado)
Number-1 per Tenant
Length - 32 in.
Height- 22 in.
Area-4.9 s.f.
STOR.EFRONT DECALS
Zone 2, Zone 4
All Tenants
(810-844 Avocado,
882-984 Avocado)
Number-1 for each Tenant Window
Area - 4 s.f. for each tenant
WINDOW SIGNS
Tenant Name Sign
Letter Height - 36"
Area - 24 s.f. max.
Location - Centered in upper 1/3 of window, 6" behind
storefront glass (minimum)
890 Avocado Window Display Sign
(1 window- 84 s.f.) Area-16 s.f. max
Zone 5 900 Avocado Location - Lower 2/3 of window, 6" behind storefront
(3 windows - 127 s.f. glass (minimum)
ea.)
Total Sign Area
40 s.f. max per window
890 Avocado
Sign Area - 48% of window area
900 Avocado
Sign Area - 32% of window area
BUILDING ADDRESSES
Zones 1-7
All Buildings
Building addresses shall be located on buildings as
directed by the City of Newport Beach Fire Department.
Letter height to be a maximum of eighteen inches (18").
Definitions
Anchor Tenant - The term "Anchor Tenant" means a store having a minimum of twenty thousand (20,000) square
feet of floor space, which is located within or between other commercial buildings.
End Cap Tenant - The term "End Cap Tenant" means a store having three building elevations with a minimum of four
thousand (4,000) square feet of floor area.
Major Tenant- The term "Major Tenant" means a store or restaurant having a minimum of eight thousand (8,000)
square feet of floor space, which is located within or between other commercial buildings