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HomeMy WebLinkAbout2005-11-16 Agenda�swPOR T n r"�Gr�ORN`� MEETING DATE: TIME: PLACE: Roll Call and Introductions CONSENT CALENDAR CITY OF NEWPORT BEACH ECONOMIC DEVELOPMENT COMMITTEE AGENDA Wednesday, November 16, 2005 8:00-9:00 A.M. Please arrive 5 min. prior City of Newport Beach Council Chambers (All matters listed under CONSENT CALENDAR are considered to be routine and will all be approved by one motion in the form listed below. The EDC members have received detailed staff reports on each of the items recommending an action. There will be no separate discussion of these items prior to the time the Committee votes on the motion unless members of the Committee, staff, or the public request specific items to be discussed and/or removed from the Consent Calendar for separate action.) 1. Approval of Minutes of October 19, 2005 (Attachment) 2. Progress Report (Attachment) ITEMS REMOVED FROM THE CONSENT CALENDAR DISCUSSION ITEMS 1. Economic Development Strategy Question Session — Doug Svensson, ADE, Inc. (Attachment) 2. EQAC Representative's Report ITEMS FOR A FUTURE AGENDA PUBLIC COMMENTS ADJOURNMENT NEXT EXECUTIVE COMMITTEE MEETING: Wednesday, December 7t", 2005 8:00 A.M. — NEWPORT BEACH CHAMBER OF COMMERCE NEXT REGULAR MEETING: Wednesday, December 21St, 2005 8:00-9:00 A.M. — CITY COUNCIL CHAMBERS Benchmark data reports BID ADMINISTRATION ID Administration and IDs/Consultant BID Administrator & City staff Ongoing support for BID Ongoing. Monitoring of sub -recipients Coordination Trimble implemented new collection activities. Contract renewal ongoing. Balboa Village Streetscape – Stein/Trimble policy—excessive delinquencies with BIDS INC (aka July 2006 Phase III handled by City Attorney's ofc.; Cathimarie's Inc.) Housing AdministrationTrimble/B. Nichols Small Claims Court if required. Construction of 120 Ongoing. Staff continues to coordinate Balboa Village BID Trimble Construction started on under- BID working on existing Ongoing. with County agencies and grounding, Phase III to follow. events and marketing respond to public inquiries Pump station ongoing. programs. regarding affordable housing. Corona del Mar BID Berger Last BID Board meeting held Next BID meeting October Ongoing. September 22nd. Discussion of 27th public works project continuing, renewal, and election of officers. Marine Avenue BID Berger Last meeting held September Next BID meeting October Ongoing. 15th . Overview of video 20th arketing project, visitor kiosk. Restaurant Association BID TrimbTe On-going marketing program. Next meeting 11/2005. Ongoing. et September 28th. COMMUNITY DEVELOPMENT ADMINISTRATION CDBG AdministrationTrimble/Consultant CAPER approved by CC Prepare recommendations for Ongoing. Monitoring of sub -recipients Amortization / Incentive Program 9/27/2005. an Ad Hoc CC committee to ongoing. Balboa Village Streetscape – Stein/Trimble Balboa Inn expansion started make recommend funding July 2006 Phase III 09/2004. OCSD pump station for Action Plan items. Housing AdministrationTrimble/B. Nichols Monitoring existing affordable Construction of 120 Ongoing. Staff continues to coordinate Consultant housing units resulted in return affordable senior housing with County agencies and of a number of units to units at lower Bayview site respond to public inquiries affordable status.[underway. January 2006. regarding affordable housing. Balboa Peninsula Balboa Peninsula Sign OverlayBerger/Trimble Amortization Incentive ProgramFry's Market plans submitted. Ongoing. Overlay has been replaced by new Amortization / Incentive Program closed out June 2004. First reimbursement paid Citywide sign code. Balboa Village Streetscape – Stein/Trimble Balboa Inn expansion started Phase III &methane capture July 2006 Phase III 09/2004. OCSD pump station projects to start January 2006. construction underway. Undergrounding project started Fall 2005. CORONA del MAR Corona del Mar Vision Plan erger Median improvement project Construction underway. almost complete. file:///FI/Apps/WEBDATA/Internet/EconomicDevelopmentCommitteeAgendas/2005/Agendas_to_PDR/statusrepl0-19-05.htm (1 of 2) [12/22/2008 4:42:34 PM] Benchmark data reports MARINE AVENUE Marine Avenue Public Berger Installation of decorative Bench donor plaque program ench plaque program Park Avenue Bridge seismic Improvements Plan Sinacori streetlights, benches, receptacles, underway by BIIA. ongoing; etrofit / replacement project on ree well treatments and new trees Continued discussion w/staff re: [donation aiting for donor list old. Sidewalk replacement on Strategic Planning Subcommittee / complete. Caltrans project. om BIIA. hold. MARINER'S MILE Mariner's Village PublicBerger/T. Brine/M. MMBOA discussions w/PW 2nd Phase design on hold, pending Ongoing. Improvements Project Sinacori staff re: Caltrans safety lighting Council/GP planning discussions. plan for Old Newport Blvd. Continued discussion w/staff re: Strategic Planning Subcommittee / through Riverside Dr.. Caltrans project. Ongoing, as part of Mariner's Mile BOA urrel/Berger Meeting held October 12th. Next meeting to be held November Ongoing activity. MMBOA interested in Update process. 9th. continuation of MVPIP Image Enhancement & Subcommittee / Wayfinding & Directional Final design concepts for improvements and planning; Marketing Berger Signage Program: pilot project directional signage to be extension of palm trees toward for "Mixmaster area" complete. brought to CC ASAP. both bridges; relinquishment of Monument signage design to CH through MM; and waterfront CC as well. oardwalk. EDC ACTIVITIES Attraction and Retention EDC staff Newport Lexus project ongoing Continuing discussions w/ Ongoing. building permit issued on auto dealers; continuing 10/05/05. Strategic Planning Subcommittee / GPU Fiscal/Economic studies ED strategic planning Ongoing, as part of Wood/Berger being input into General Plan process to continue with GPU process. Update process. GPAC/EDC. Image Enhancement & Subcommittee / Wayfinding & Directional Final design concepts for Marketing Berger Signage Program: pilot project directional signage to be for "Mixmaster area" complete. brought to CC ASAP. Monument signage design to CC as well. otels Subcommittee Wood/Trimble file:///FI/Apps/WEBDATA/Internet/EconomicDevelopmentCommitteeAgendas/2005/Agendas_to_PDR/statusrepl0-19-05.htm (2 of 2) [12/22/2008 4:42:34 PM] Table Heading (Tahoma 10 Bold) EDC DISCUSSION OF ECONOMIC STRATEGY Applied Development Economics and City staff have begun the process of drafting an economic development strategic plan for Newport Beach. Although this document must support the General Plan policies being developed in the current update process, the economic strategic plan is not a General Plan element and is intended to serve a different purpose. The strategic plan should function as an action plan for City decision makers, staff, and the EDC to implement economic strategies. The main focus of the document, therefore, needs to be on the mechanics of how to effect specific changes in the City's business environment that will promote the kind of business activity the City desires. With that said, it is necessary to answer some basic questions about the role of the City in economic development and to define the overall direction of City economic development policy in order to identify the strategic actions that make sense. There is also a question about the priorities for the actions given that staff will have much work to do to revise the existing zoning and make other changes to implement the proposed land use policies in the General Plan. Following are questions for the EDC to discuss and provide the consultant and staff with direction for preparing the economic development strategic plan. 1. Should the City's economic development role be confined to land use and development standards and regulations, or include more proactive approaches to helping businesses locate in Newport Beach or expand? 2. The draft Land Use Element includes policies for the City to provide incentives for property owners to reinvest in and upgrade their properties. What kind of incentives should the City consider? Floor area bonuses? Parking? Financial assistance? Others? Should the type of incentive depend on the size of the business or its potential for tax generation? 3. Should the City commit staff and/or consultant resources in more formal business attraction and/or retention efforts, or should that be left to the private sector? If the City should have a role, what kinds of businesses or what geographic areas should have priority? 4. What should be the City's priorities with regard to marine industries? Are there steps the City should take to make the waterfront more viable for certain marine uses? Or should we rely on areas such as the West Newport Industrial/Mesa area for businesses priced out of the waterfront? file:///Fl/Apps/WEBDATA/Internet/EconomicDevelopm.../NB%20EDC%20Strat%20questions2—forEDC11-16-05.htm (1 of 3) [12/23/2008 11:55:29 AM] Table Heading (Tahoma 10 Bold) 5. New lodging facilities have been controversial recently. Should the City encourage or facilitate the development of smaller scale lodging projects in older commercial areas? If so, what should be the City's role? 6. Potential land use changes that could affect economic development are listed below. How would the EDC prioritize implementing changes in these areas from an economic development perspective? a. West Newport Industrial/Mesa: O Prioritize hospital supporting uses O Allow height of 5 stories to encourage redevelopment O Encourage marine based businesses on properties that remain industrial b. Balboa Peninsula O Prioritize marine related commercial uses on the waterfront O Allow residential/retail mixed use to provide year-round support for retail O Promote re -use of isolated commercial properties as residential c. Newport Center/Fashion Island O Allow additional retail development to accommodate another anchor store O Allow an additional hotel O Allow more residential development to promote mixed use environment d. Airport Area O Allow up to 4,300 residential units in 5 residential villages designed around neighborhood parks file:///Fl/Apps/WEBDATA/Internet/EconomicDevelopm.../NB%20EDC%20Strat%20questions2—forEDC11-16-05.htm (2 of 3) [12/23/2008 11:55:29 AM] Table Heading (Tahoma 10 Bold) O In Campus tract areas with noise impacts from JWA, encourage redevelopment of properties with uses that relate to and support the airport O Promote consolidation and visual improvement of auto rental facilities e. Old Newport Boulevard O Prioritize uses that support surrounding residential neighborhoods and Hoag Hospital O Discourage heavy retail uses O Allow height of 3 stories for mixed use buildings f. Mariner's Mile O Allow harbor -oriented and visitor serving uses, with limited residential development, along the waterfront O Allow mix of uses on inland side of Coast Highway, with only non- residential uses on the highway frontage O Promote "village" between Riverside and Tustin g. Corona del Mar O Allow existing buildings that exceed 0.5 FAR to be upgraded and rebuilt at existing FAR O Allow redevelopment of parcels immediately adjoining commercial uses on Coast Highway for surface parking O Implement Vision 2004 7. For areas where change is anticipated, should the City assist with the development approval process, for example by preparing a program EIR? file:///Fl/Apps/WEBDATA/Internet/EconomicDevelopm.../NB%20EDC%20Strat%20questions2—forEDC11-16-05.htm (3 of 3) [12/23/2008 11:55:29 AM]