HomeMy WebLinkAbout2010-11-17_Agenda�EWPO
0
CITY OF NEWPORT BEACH
$ ECONOMIC DEVELOPMENT COMMITTEE
�4LIFOVL
MEETING DATE:
TIME:
PLACE:
AGENDA
Wednesday, November 17, 2010
8:00-9:00 A.M. Please arrive 5 min. prior
City of Newport Beach Council
Chambers
This committee is subject to the Ralph M. Brown Act. Among other things, the Brown
Act requires that the Committee's agenda be posted at least 72 hours in advance of
each meeting and that the public be allowed to comment on agenda items before the
Committee and items not on the agenda but are within the subject matter jurisdiction
of the Committee. The Committee may limit public comments to a reasonable amount
of time, generally either three (3) or five (5) minutes per person.
It is the intention of the City of Newport Beach to comply with the Americans with
Disabilities Act (ADA) in all respects. If, as an attendee or a participant at this
meeting, you will need special assistance beyond what is normally provided, the City
of Newport Beach will attempt to accommodate you in every reasonable manner.
Please contact Leilani Brown, City Clerk, at least 72 hours prior to the meeting to
inform us of your particular needs and to determine if accommodation is feasible (949-
644-3005 or (brown@newportbeachca.gov).
ROLL CALL AND INTRODUCTIONS
To assist with attendance there will be a sign in sheet at the podium, Please check off
your name on arrival or before departing.
MEMBER UPDATES AND ANNOUNCEMENTS
PENDING PROJECTS UPDATES
DISCUSSION ITEMS
1. Approval of Minutes of October 20, 2010 (Attachment)
2. Discussion of SCAG request to adopt a Business Friendly Resolution
(Attachments)
3. Presentation of Research on "Shop Local" campaigns.
4. EQAC Representative's Report
Any writings or documents provided to a majority of the Economic Development Committee regarding any item on
this agenda will be made available for public inspection in the Planning Department located at 3300 Newport Blvd.,
Newport Beach, CA 92663 during normal business hours.
ITEMS FOR A FUTURE AGENDA
December 15, 2010 -
PUBLIC COMMENTS
ADJOURNMENT
NEXT REGULAR MEETING: Wednesday, December 15, 2010
8:00-9:00 A.M. — CITY COUNCIL CHAMBERS
WPO���
Mike Henn, Chairman
04
CITY OF NEWPORT BEACH
U
ECONOMIC DEVELOPMENT COMMITTEE
9LIFOVL
John Hyatt
DRAFT MINUTES 10-20-10
Minutes of the Economic Development Committee held at the City Council Chambers, City of
Newport Beach, on Wednesday, October 20, 2010.
Members Present:
E
Mike Henn, Chairman
A
David Hsiang
X
Keith Curry, Mayor
X
John Hyatt
X
Steve Rosansky, Council Member
X
Lloyd Ikerd
X
Robert Hawkins, Planning Commissioner
A
Brion Jeannette
X
Mike McNamara, Vice Chairman
X
Debra Legan
X
Craiq Batley
X
Richard Luehrs
X
Seymour Beek
X
Scott Palmer
E
Jeffrey Cole
X
John Robinson
X
Steven Coyne
X
GreggSchwenk
E
Sheri Drewry
A
Gary Sherwin
E
Jennifer Gonzalez
X
Kim Van Natta
X
Arlene Greer
X
Gay Wassall-Kelly
X
Mark Hoover
Staff Reoresentatives:
E
Leigh DeSantis, Economic Development
Administrator
X
Katie Bowden, Economic Development
Coordinator
X
Susan Seviane, License Inspector
Guests Present:
Philip Bettencourt Norm Bour, OPIS Network
Katie Gardner, OC One -Stop Center
Bill Kell
Roll Call and Introductions:
Vice Chairman McNamara called the meeting to order at 8:05 am and began self -
introductions of the assembled members, staff and guests.
UPDATES AND ANNOUNCEMENTS
Mayor Curry announced that the "big three" rating agencies have assigned the City the
highest possible underwriting agency rating of AAA, making Newport Beach the fifth
city in California, and the only Orange County city, to receive the AAA rating from all
three agencies.
John Robinson announced the Marine Avenue BID -sponsored Fall Concert from 5 pm
to 7 pm on October 28th. The entire 200 block of Marine Avenue will be closed.
Mayor Curry announced that the City has retained Joel Fick as the Interim Community
Development Director. Mr. Fick is a former deputy city manager for the City of
Anaheim, and has been hired to help Newport Beach evaluate its planning and building
department structures.
PENDING PROJECTS UPDATES
There were none.
DISCUSSION ITEMS
1. Minutes of September 15, 2010.
Vice Chairman McNamara called for comments on the draft minutes. Ms. Greer
requested two minor changes in the wording of the EQAC report and then moved
approval of the minutes as amended. Mr. Batley seconded the motion. The minutes
as amended were approved unanimously, with Mr. Hawkins abstaining from the vote.
2. Presentation by OPIS Network on their "Helping 100 Businesses 100 Days
Program" to be offered in January — March 2011
Norm Bour, of the OPIS Network, began with a brief history of OPIS Network, a small
business consulting firm that partners with cities and community based organizations
through their Technical Assistance Partnership Program (TAPP). Their mission is to
empower entrepreneurs at all stages of business development through technical
assistance, business counseling, education, resources and training. The "Helping 100
Business for 100 Days" program is uniquely designed to address the knowledge gaps
that lead to business failure. The Program is offered in a personalized setting that
fosters communication and nurtures relationship building. OPIS reports that their
student businesses, using the tools learned from the program, have managed to grow
up to 20%.
Economic Development staff was made aware of the "100 Days" program held in two
other Orange County cities, earning positive feedback from both business owners and
the cities. Staff has proposed hosting the "100 Days" Business Accelerator program in
Newport Beach, with a kick-off event tentatively scheduled fro January 15, 2011.
Among the topics that will be covered in the workshop are the 10 Key Essentials to
Competitively Position Your Business Today and the 7 Top Trends from 2010 to 2020.
The January 15th workshop is the just beginning of the 100 Days program, which
consists of 3 additional live classes and 6 telephone seminars. Following the
presentation, a business may register to participate in the full program with a $100
I
deposit of earnest money, which is returned in full upon completion of the program.
Thus, the program is offered at no cost to the business owner. The City will incur
minimal costs for the provision of a meeting space, one mailing advertising the
program to Newport Beach businesses, and solicitation of sponsors to cover the cost
of a modest breakfast and lunch for attendees of the kick-off event.
OPIS Network does not make a profit from the "100 Days" program. Rather, their
profits come from businesses that retain them for additional consulting services. OPIS
Network charges a performance fee for subsequent services outside of the "100 Days"
program; they are not fee-based.
City staff has identified the 100 Days" program as a cost-effective way to assist local
businesses during this economic downturn. Staff will forward an MOU to City Council
outlining the agreement between the City and OPIS. Craig Batley made a motion and
to recommend that the City Council sign the MOU with OPIS Network. Scott Palmer
seconded the motion, and it was unanimously approved. Staff will keep EDC informed
of event details as the workshop program develops.
3. EQAC Representative's Report
Arlene Greer reported that EQAC's next meeting will take place on November 15,
2010. The City is currently reviewing their recommendation to ban smoking in parks
and on trails. Once reviewed, that recommendation will be forwarded to the City
Council. Study results for the proposed leaf blower ban have not yet been released.
John Hyatt suggested that the smoking ban in parks and on trails be clearly marked
with signage. Ms. Greer confirmed that signage was included in the recommendations
by EQAC.
ITEMS FOR A FUTURE AGENDA
• General staff overview of "shop local" programs
• Recommendations of Business License Policy Review Committee
PUBLIC COMMENT
• John Hyatt inquired about eminent domain rumors surrounding the Lido Marina Village
visioning and land planning effort. Steve Rosansky responded that those rumors were
false and that no redevelopment agency would be formed for this effort. Staff was
asked to forward any public meeting information on the land planning effort to the
Committee.
• Lloyd Ikerd inquired as to the status of the Business License Policy Review
Committee. Staff will assist in coordinating a meeting of the Committee.
ADJOURNMENT
Vice Chairman McNamara called for the meeting to be adjourned at 8:55 am.
9
Memorandum
CITY OF NEWPORT BEACH
PLANNING DEPARTMENT
3300 NEWPORT BOULEVARD, BLDG. C
NEWPORT BEACH, CA 92658-8915
(949) 644-3207
To: The Economic Development Committee
From: Leigh M. De Santis, Economic Development Administrator
Date: November 16, 2010
Re: A request from SCAG that the City Council Adopt a Business Friendly Resolution
Prior to December 2, 2010
On December 2, 2010 the Southern California Association of Governments (SCAG) is hosting a one
day meeting entitled "Southern California Road to Economic Recovery" to discuss the preliminary
findings of the Southern California Regional Economic Growth Strategy. In support of their study and
the meeting SCAG on September 2, 2010 adopted a Resolution of Support for Business Friendly
Practices. Further the SCAG Regional Board approved inviting all SCAG region cities to adopt the
same resolution.
Attached is a copy of the resolution SCAG is requesting that the City of Newport Beach adopt before
December 2, 2010. It consists of two general concepts, to which I believe Newport Beach already
subscribes.
The first concept is a commitment to improve city processes to provide timely responses to our
business clients. The City meets this criterion in several ways. First, Newport Beach has a policy or
returning phone calls the same day. Second, the City offers a free all department preliminary code
review through meetings of the Development Review Committee (DRC) to assist the applicant in
preparing a complete initial application. If a difficult problem is identified at the DRC, an applicant can
make department specific appointments, at an hourly rate, to work on unique issues. Third, the City
has a committed to processing completed planning and building applications within 30 days. Fourth,
the City is moving towards the creation of a Community Development Department to create a
seamless appearing process for applicants. The City does not have a preferential process for
expediting permitting of new businesses because the aforementioned policies make it unnecessary.
However, the City's economic development division does assist with business processing on an as
needed basis to facilitate the processing should a business have special needs.
The second concept is a commitment to improve the attractiveness of the community to business
through competitive taxes, fees and communication. Again Newport Beach is already doing this. The
City has recently reviewed and is continuing to review all of its fees. The 2010 "Cost of Doing
Business" Survey by Kosmont Rose listed Newport Beach as being a "very low cost" city in which to
do business. As regards communication the City has an up-to-date website that offers a variety of
amenities to businesses such as the "Tools for Business Success" resource, site selection
assistance, on-line business license applications (to which we have added business improvement
district information), business search, and the City Manager's Newsletter.
I believe the City can feel confident that it is in compliance with the spirit and letter of the SCAG
proposed Business Friendly Resolution should the City Council wish to support the SCAG conference
by adopting it.
The SCAG request and draft resolution have been reviewed by Planning, Public Works and Building
Departments. All three Departments were comfortable supporting SCAG's request for a resolution.
SCAG DRAFT RESOLUTION
Resolution of Support for Business Friendly Practices
Whereas, supports working with SCAG and other key economic
stakeholders to improve the Southern California Economy;
Whereas, currently is a business friendly municipality and has numerous
practices in place to encourage economic growth within the community;
NOW, Therefore Be It Resolved, that supports the following Business
Friendly Principles:
Principle One — Improve Business Responsive Processes
will work to improve process to increases its responses to business that are
seeking or doing business within the city. These commitments include responding to
business inquires within an established time period and offering an expedited permitting
process for new businesses.
Principle Two — Increase Attractiveness to Business Investment
will seek to improve its attractiveness to new and existing businesses in the city.
The city will strive to maintain competitive taxes and fees and establish good
communications with business base via newsletter or website.
Mayor
Clerk Attests
Date
Date