HomeMy WebLinkAboutC-1219 - Real estate consultantsDEVELOPMENT RESEARCH ASSOCIATES
731 SOUTH FLOWER STREET • LOS ANGELES. CALIFORNIA 90017
(AREA CODE 213) 626-2342 CABLE ADDRESS: OV ELSEARCH
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To Our Clients:
Development Research Associates appreciates the opportunity to inform our clients of the
progress we have made during the last few years and to introduce prospective clients to our
organization.
The attached brochure is intended to present - a general statement of the services and
professional capabilities that Development Research Associates strives to offer each client.
Basic to an evaluation of our firm are the following areas of client consideration:
• Background and Operating Policy • Project Experience
• Professional Services • Representative Clients
• Professional Staff
Each of thew areas is discussed in the brochure. H you have any questions regarding the
items covered, desire additional information, or wish professional referenom6 please contact
US.
We took forward to providing high quality professional services to you and other clients in
the future.
Respectfully,
DEVEMPMENT RESEARCH ASSOCIATES
tOS! ARGELAS -rA SHING TO
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BACKGROUND
Development Research Associates was formed in _1963 to serve a growing demand for
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professional, economic research and consultattom The fours . prmcipals4ewis N. Wolff.
and John W. McMahan believed there was definite need forarm which could objectively
analyze .the problems encountered by corporations;; landowheh, developers, financial
institution; and governmental agencies.
In_ . the spring of 1965, Development Research Associates acquired the firm of
3hrpley-3tewart 'eorporatiori of Westwood; California. The Executive Vice President of
-Shipley- Stewart -J Richard McElyea— became the third principtlof Development Research
Associates, bringing to the `Organization a strong professional ;background in all areas of
economic later, One Ye$r. later, Dale H. Levmider and Hawkins Stern associated with the
firm and�early in 1968 were promoted to the position of .Vice President.
Since its formation, Devekipmeat Research Associates hag undertaken over five hundred
professional asaigttments. This extensive. project experience recorded in a relatively short
period of time, testifies to the rapid acceptance:of this new firm and its energetic approach
to econotnic:anatysi§.
= The breadth of .project experience ranges geograpincally from tine Midwest to the Territory
of Guam: -.add from Alaska to Mexico Thew . p;mjests have M, nged in size from a single
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apartment .building site to. Bunker Hill =one of the largest urban redevelopment projects in
the nation. .A urge numlia of projects ._ .
pr ,ie represant -the second, thud, and even fourth
- assignment for. the ;same chant, reflecting a strong clibnt- consjiltant relationship based on
continuingperfatmance and mutual trust.
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OPERATING POLICY
Development Research Associates was established on the firm belief that effective economic
analysis and consultation requires the attention and abilities of an experienced professional
staff. It has been the continuing operating policy of Development Research Associates to
assign specific qualified principals to proposed assignments and schedule work load in such a
manner that these individuals retain complete responsibility through each phase of the
assignment.
Basic to the operating policy of Development Research. Associates is a.heavy. emphasis on
pri"Wry (orfginad) research techniques All members of the professional staff are experienced
in utilizing these techniques and in developing the proper program for each individual
assignment.
The importance of active and continuing coordination and consultation is also fully
recognized by Development Research Associates. All personnel, involved in a specific
assignment endeavor to provide both an independent and yet interdependent relationship
with participating disciplines. By use of verbal "brainstorming" sessions, progress reports,
and systemized scheduling, Development Research Associates maintains continuing
coordination with architects, planners, engineers, attorneys, accountants, and other
disciplines engaged in the development program.
It is also a firm policy of Development Research Associates to view the written report.as a
prelude to —rather than a substitute for —an effective consulting relationship. For this reason
considerable emphasis is given the implementation phase of project development in order to
assist the client in carrying the recommended planning and development programs to
successful completion.
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ECONOMIC MARKET SEARCH
FORECASTING RESEARCH SERVICES ._.
FINANCIAL
ANALYSIS
PROPERTY
APPRAISAL
GOVERNMENTAL DEVELOPMENT CORPORATE
CONSULTATION CONSULTATION. CONSULTATION .
MERCHANDISING
STRATEGY
ECONOMIC FORECASTING
A basic cornerstone of sound research and consultation is the ability to successfully forecast
both short and long term economic trends affecting real estate development. Factors
analyzed include population growth ... employment ... personal income ... occupational
characteristics :.. retail sales and construction activity.
In order to prepare these forecasts, Development Research Associates maintains a
r continuing. monttoring program of all geographical areas in which it is operating. This
monitoring program enables the professional staff to be thoroughly familiar with economic
trends_ in. each :area, as well as: unique characteristics of speck arei s which might influence
future planning and development activity.
In addition to its monitoring program, Development Research Associates is also involved in
spec forecasting assigmnelots for both private and governmental clients. These
_assignments- provide the client with valuable information regarding near term, intermediate,
and long range trends which influence contemplated planning and delvelopment activities.
MARKET RESEARCH
The Market Research services performed by Development Researich Associates generally
focus on 'a -determination of consumer demand for possible land uses on a specific site or
large acreage-holding and the most feasible means of capturing this demand.
A. basic element of the Market Analysis Research program is a: competition survey of
existing development in the market area evaluating factors such as project size... building
activity ... tenant features ... ientallsales levels. _ and current occupancy experience.
In certain instances a consumer interview survey is conducted to determine items such as .
consumer shopping (or living) patterns ... attitudes towards existing competition ... and
opinions regarding the subject site.
Other Market Research techniques employed by Development Research Associates include
trade area identification surveys merchant interviews response analysis ... testing of
consumer reaction to proposed design solutions,:.: etc::-
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In many assignments Market Research services are followed by an evaluation of the financial
feasibility of the recommended marketing program.
Aspects of Financial Feasibility generally explored include: development costs ... project
revenue ... anticipated vacancy experience ... estimated operating expense ... anticipated
level of mortgage financing ... equity investment required .... and the amount of return
that can be realized on equity investment.
It may also prove desirable to evaluate several alternative courses of action such as land
purchases vs. ground lease ... ownership vs. operating lessee ... debt vs. equity financing
... and phasing vs. total development.
. Often more sophisticated analysis is required and techniques such as Discounted Cash Flow,
Profitability Index, Probability Theorem, Cost Benefit Analysis, Linear Programming, or
Critical Path Method (CPM) may be employed.
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PROPERTY APPRAISAL
A firm foundation for real estate analysis is the knowledge and appreciation of the elements
which contribute to economic value. The appraisal of real. property is concerned with
measuring these elements and their effects upon the value of a specific parcel.of property.
Development Research Associates engages in many fair market value appraisal assignments
including residential ... commercial ... industrial ... raw acreage ... pre - construction ...
property tax appraisal ... leasehold .. . air rights . .. blighted areas... and court
testimony.
In many instances, a Property Appraisal assignment follows a Market and Financial
Feasibility Study serving as a formal statement of the appraised value of proceeding with the
development program. The appraisal is then often utilized in securing.mortgage financing or
in approaching interested equity investors.
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DEVELOPMENT CON$U.LTATION
The in -depth comprehens
Associates has prompted. p
provide continuing.00nsulta
the critical period of implem
With-few.exceptions, the inq
supervision and 'control by
knowledge of private investi
of Development.. Research
relationships that assist . clit
projects..: supplementing e
presentations ... coordinati
primate and municipal inve;
other forms.of consultation 1
e. research approach utilized by Development Research.
rate and public clients to request senior staff members to
mi to proposed development and r4arketing programs during
nation.
,mentatlon.of private -and public programs requires day-to -day
he responsible individuat or entity involved. The definitive
snt criteria and public .financing displayed by senior members
►ssociates has .:resulted in a wide. variety of consultation
is in marketing and' proposed or existing
d..expanding bitemal.smff functions ... lessee and lender
7` with project architects - engineers- contractors ... forming
neat programs and development vehicles ... and providing
at aid important implementation ob#ectives.
A vital aspect . of : project implementation is often the development of an effective
7. : merchandising strategy: Recognizing: the importance'. of this; function, the staff of
Development A`esearch Associates was expanded in 1967 to include professional personnel
vetsed'iiti this'higtily "specialized £eld
In developing a merchandising. strategy fora specific project, a wide variety. of assistance is
'offered indtidin the fonnuiation of directsales, :public.relations, and advertising policy ...
pr "W pn of find ncial and sales brochures .. development of "on -site" sales material ...
coordination of press releases and public. presentations :.. ,and ;other aspects of project
merchandising.: These serviees':,may be provided directly or in closq liaison with client public
relations and/or advertising aWncies.
Development Research Associates firmly believes "that the development of an effective
merchandising strategy, based on sound market research, can often. mean the difference
between a project that is highly successful.and one that fails to achieve its maximum market
potential.
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CORPORATE CONSULTATION
The range of services afforded by Development Research Associates and the ability to
rapidly recognize and understand specific internal objectives of individually -held and public
corporations has encouraged many private clients to establish consultation relationships: .
The staff members of Development Research Associates. display professional competence
that meshes knowledge of the real estate market and cognizance of the attributes of modem
managerial skills with the ability to communicate real estate decisions to the.f rtanc:ial
community.
Development Research Associates assignments in the. field of corporate consultation include
staff liaison ... individual project analysis real estate policy formulation ... staff
training ... investment analyses ... portfolio evaluation and monitoring ... internal
presentation ... executive incentive program.... etc.
GOVERNMENTAL CONSULTATION
The Governmental Services and Urban Affairs studies provided by Development Research
Associates reflect a strong commitment to, the belief that governmental policy and sound
economics are mutually desirable and compatible objectives. The ability to define and
articulate the impact of governmental programs, services and commitments on both
technical and lay levels has generated an exceptionally wide range of assignments for
Development Research Associates.
Among the many governmental assignments performed by Development Research
Associates are .. cost /benefit studies.:.. economic base analyses ... parking district
evaluation ... annexation economics ... tax base evaluation and monitoring ... zoning and
general plan economic studies . .. transportation impact analyses.... incorporation
economics ... governmental incentives programming.... model cities application.... study
assignments ... special district bonding studies .. "cost -of- inaction" evaluations... local
housing policy analyses ... public improvement impact studies. community renewal plan
(C.R.P.) studies . . . specialized urban and community relations programming ... land
marketing consultation ... low and moderate income housing policy analyses ... and
"on- call" municipal consultation.
ECONOMIC PROGRAMMING
Critical to the growing area of computer technology and data assimilation in the field of,
urban study and project development, is the ability: to produce input systems that generate
meaningful inforthation for..decision making. From.the_point of view-.of both private
enterprise and governmental responsibility, the economic programming and data system
design. capability offered by Uevelopment.Research Associates has given rise to an extensive
range of consultative activity.
Application of ... cash flow programming alternative, decision evaluation ... rate of
return influence analyses ... equity -debt budgeting -hive
assisted private clients to
accelerate the internal decisions that are inherent in all development activities.. Utilization of
specialized study destgrt techniques :..:econom base ;tabulation systems ...
input-output evaluations ... retail sales /consumer attitude programming .... enable public
clients to focus on the problems and possible alternative solupons that influence the
dynamics of expanding nationally regional, state, county, "d local areas. .
SEARCH SERVICES
In addition to research and consultation services, Development Research Associates also
offers .direct " search" services ig instances where no consulting opinion is required.
The foundation for the Search; Service program is tfie� excellent LiOrary of Real Estate and
Urban Affairs: which is professionally staffed and maintained to answer spec client
requests. _ Requests center on subjects such as popufetion and employment trends
construction and housing std¢istics ... land use•developiient patterns ... consumer
shopping
., . clm►ncterisncs • . • rgdl estate taxation tom.:..: availability of governmental
programs ::. muruc:pal plamtiRg and capital budgethrg-policles .. etc. These services are
provided on an assignment or continuing basis; depending upon the-client's requirements.
In addition to specific search assignments, the library is available for the direct use of client
personnel on an independent research basis.
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REGIONAL- AND COMMUNrry.STl D1ES
The economic analysis of large geographical -areas is presently —and will continue to be —of
vital concern as governmental agencies and private organizations strive to cope with rapid
increases in population and resultant metropolitan growth. .
in: order ' to assist these; agencies, Development. "Research Associates participates in the
- evaluation -'of the economic aspects of. general plan studies . .. economic base studies ...
con iprehensive renewal p4in- studies .... and othei special pturppse planning programs.
Development Research Associates believes that Regional Studies should effectively combine
long range economic pltulnfng with short range programs of implementation. These studies
should be forceful, direct, and completely coordinated "with t he efforts of client staff and
planning consultants. The. economist must_ also. be.prepared and available to explain and
defend his recommendations at meetings end before other interested organizations.
• 7'useoa, AYnona: Comprehensive eeonomic analysis of the entire
City of T%Won'and surrounding areala connection with Community
Renewal Program lavolv4 developmentof.inputoutput simulation
model of hical economy.. . .
• Hermosa &aeh, California: Comprdtm ve long range economic
Andy of aM land uses in older brachfront-eommunrty. A significant
developtexht of this .study was dic 1denGfcation 'of commercial
dollar tlowboth ink andbut,of tlii i:amtnunity.
• RWenidvam Bernardino Counties:'Pnvate ecouomip study of two
county.. aria in order to higldight si6tois of poteptial economic
. .growth. Particular attention to the -:anticip.aW impact of California
Water Pr ;ftron land development.
Pleasant FG9; Cdifarnia Aiiely * -of tommercisl portion of
community '701 General. Plan. Partlwlai emphasie on. impact of
new ""ono shopping fanrlit* in adjeant_conu mrity. .
a tidvu tit, CaHfomia: Corhgfre'pensjve awaomic sMdy of Culver
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ty . surrounding area._ Ham' devaloprrierht of major
regional automotive center.
L M'nada,` California: Analysis. of Is Mirada commercial district
within the Overall framewmk'of loag.rswfrmater plan(701 General
-. Nan Progtatn). Particular attention :to improving Corr nrercW center
_ ... _ .. ... ..through dgngesin-arterjat mtworlc:":
• Fresno, Califomis: Comprehensive -regional and community -coo-,
nomic, analysis.of Eresuo economy: htvutved development of both a
Community,. Renewal Program and an Economic Dm4lopmant Plan..
Emphasis on synenu impkinentation of proposed program.
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• San Fernando, California: Long -range economic study. of
community under 701 planning program.. Particular attention to
development of an industrial base and impact on future population .
growth.
• Las Poses Valley, California: Private economic study of land value
trends in Las Posas Valley. Emphasis on future impact of physical
improvements (roads, utilities, etc.) on land value. .
• Indio,.Califaania: Economic analysis of both short and long term
potential of the City of Indio. This study was conducted under the
701 program and focyaed .primsnly on developing a General Plan
which allowed for community growth and yet preserved existing
economic activity (agriculture)..
• Brentwood, Celifarnia Economic consultation on 701 general plan
program. Particular attention to brig run population growth in a
suburban area.
• Seattle, Washington: Regional evaluation of office building demand
in Seattle Metropolitan -Area. Emphasis on areas in which future
demand appeared to be outrunning anticipated. supply.
• Southern California: Private regional -study of industrial land
absorption in Souther California. Involved extensive survey of
industrial facilities and available industrial acreage.
• San Franraeco Bay Ara: Comprehensive market evaluation of all
Bay Ana counties displaying potential areas of land investment
opportunities Special emphasis on land holding periods as related to
metropolitan area growth.
• Hemet -San Jacickto, CoMfosda: Long -range economic analysis of
.growth potential of IlemetSan Jacinto Valley under overall
sponsorship of IocalI fmsnced general plan study. Accent on of act
of high proportion of retired
population on economic growth.
• Lea Vegas, Nevada: Comprehensive Market ' analysis of housing
market in Southern Nevada. involved extensive field survey of
existing projects in market area:
• Coronado, CaWornia: Economic evaluation of long top economic
growth of island community near San Diego. Emphasis. on deter.
mining impact of major new bridge on island economy. (701 General
Plan
Vim)
• Thousand Oaks, California: Long range: economic study of rapid
growth area in connection with 701 General Plan program. Involved
analysis of impact of major new motion picture complex on local
economy:
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LARGE ACREAGE S71JDIES
(Planned Unit Development)
Properly combining a plarnjed, mixture of land on a partkcular acreage holding has
resulted in increased interest art Planned Unit Development.
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Development Research Associates believes that the major role of the economist in a Planned
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Unit Development program is to indicate overall market absorption, suggest the proper land
use `mix" and endeavor to phase land uses -in such a manner slo as to create the greatest
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amount of 'interlocking ' de»wnd possible.
'Me -full complement of
P services- ... economic forecasting, market research, financial
analysis, and property appraisal . I . is utilized in what -is - believj d to be a new and sound
approach to large acreage -analysis. Extensive coardmation with land planning, engineering,
architecture, property management, public agencies, and- other disciplines results in a total
development "package" directed at maximizing the potential of tote acreage holder.
*.Les Art tes, Catifu da: .Long range economic and market
projections 7 r, the -3,500 acne initial phase of- the Mountain Park
Property m Santa=Monica Mountains. - Strong emphasis out demand
for higher priced single family housing in hillside area. t
- a Mario County, California: Market. and Financial analyst of 2,000
acre Stevenson Ranch near Muir Woods is Merin County.Particular
attention to de*lopment of a graduate University comma ity.
• San Juan Capist W, CaGfoenta: Market, Financial and Appraisal
analysis of 700 acre ranch near San Juan- - Capistrano. Particular-
allmdon to demand for `bluster" units in outlying area
is Topanga Canyon, Califfornia: Market-; Financial and :Appraisal
analysis of appsoximateiy 500 acres in TOpauga Carryon Particular
emphasis on development of .inclinator 'housing in steep
topographical area.
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• Saw Mateo County, Caiifuntis Market and financial analysis of
approximately 3;000 acres within 10 minutes of- downOwn San
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Francisco. Involved use of `consumi parcels in testing market
acceptance of various design solutions.
a Chino, Cahfomia:. Market study of demand for Rolling Ridge Ranch
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near Chino. Emphasis on demand for eijuestrieu 9riented residential
development
e Ojai, California:- Market study- of extensive: prestige
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- - residential - recreational cu
, complex near Ojai; California. Fos on. -
phasing recreational development m the most feasihk manlier so as
to achieve projedt continuity at a minimum cost.
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e Rancho Santa Fe, Cel for®: Market, financial, and appraisal
assignment in connection with 1,000 acre project in northern San
Diego County. Particular attention given to creating quality
residential and commercial development in conjunction with
recreational activities.
• Coma, California: Market and financial analysis of approximately
1.000 acres within the City Limits of Corona, California. Emphasis
on the phasing out of agricultural holdings in a manner so as to
maintain maximum agricultural. yield and yet implement a sucaad'ul
Planned Unit Development program.
• San Jose, California: Comprehensive market study of approximately
10, 000 acres near Sin Jose, California. Focus on the impact of a lake
and 'hew town" concept on market demand for residential and
commercial facilities.
• Santis, Camocda: Market.. evaluation of approximately 4,500.acre
holding near Souris. California. Particular emphash on strength of
residentisl demand from nearby metropolitan area (overspill).
• SkW Valley, Calfforms: Mallet, Finamiai, and Apprand analysis of
approximately 500 acres in the North Simi Valley.-Special attention
given to the development of a computerized model whereby changes
in the various phases of development could be measured in terns of
their effect on project yield.
• Las Angeles California: Appraisal study of large acreage in Santa
Monica Mountains near San Diego Freeway. Partiager attention to
impact of land planning on property value for loan purposes. '
• Agoura, California: Market, Financial; and Appraisal evaluation of
approximately 500 acres rear Agoura, California. SpecI& emphasis
on intercepting residential itemand which had "leapfrogged" subject
acreage to more distant development areas.
• North Edwards, California: Market and apprand evaluation Af lard
acreage .near Edwards Air Fora Base. Involved consumer survey of
Air Base employees.
• Santa Barbera, C&Wwdr: Market evaluation of 1;360' acre
beachfiont holding in Santa Barbara County. .Emphasis on
determining incremental value of ocean view lots in relatively weak
residential market.
• Hemet, California: Market and appraisal study Of two holdings; 214
acre's and 150 acres. Particular_ attention to use of interim uses in
offsetting long term demand situation..
-; INDIVIDUAL SITE STUDIES
In addition to regional and large aoreage analysis; Ievelopment Research. Associates also is
inyolyed extensively in the evaluation of the "highest anci best use, "' of an individual site.
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In analyzing an individual; site; the problems are often quite different than those
encountered in evahrating'lalrger areas. In the analysts of larger areas many land uses are
often possible "and the. prolblem is. not one of seleetutg between land uses but rather
r datea�mtnmg .the: timing and..ultimatg magditude: of:.total development. In analyzing
individual I sites, however; rite problem Is generally one. of select64 between several land uses
m order. to determine.-the most desirable developinpnt alternative.
The emphasis in-iadividual site; analysis shifts, therefore; from: broad market evaluation to
de€mitive. examination of the advantages and disadvantages of a �peoitic site in 'relation to
ascertainable market trends. The- flaaaciat -and apptatsal aispeets of project development and
- - timing take on added' imports}nce'itt evaluating one land true possidility against another.
• 1� Angeles, California: Appraisal :'of hwd and- baodinp in
downtown t Angeles 1'articular atteritron ta" problems of single
:. _ purpose buildmR in transrtrona] area.:
• Glwrdsle, talifaurtia:" Market andysis:of site near Golden State
Freeway, m Gkindale_ In6hed .contrasting demand potential of
condominium residential units versus motor loiter development.
• Malibu Canyon, iCM*nda: Market anatyas of demand for highway
oriented commercial center . new fringe. of ;-metropolitart area.
Fmmphasis on "i ating traffic volume and its impact on success of
.. commercial deyelopttient: :.
t Cool cAliforata_.Appraisal evaluation-,of
- . tAoppktg center site near
Cosine: Focus on determining landvatoeafaqiU canmunifycenter.
a Su ®yvale, Cab70+mia: Appraisal ofdepgty%nt.store site iq the City
OT-Snmtyvale: 1!atticular emphasis on- ielatanskip of department
store to exiattrt downtown area.
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• Hollywood, California: Market analysis of off we. building site.
lnvurwd 'evaluation of demand far fail service; - furnished office
spur for small _space tenants.
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a Portland, tiregoq: Market study of demand for.aparunents on site
with unusual topography:. special attention "to importance of view
amenities in attracting tenants... ... ... :_ .
• HonW aht Hawaii:. Appraisal analysis of "feshledtial and commercial
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protect: Focus on,vahiatian of air righta.overparkuiggarrge.,
• Claremont, Callf•rnis: Appraisal analysis of industrial property in
Claremont Particular attention to impact of college an industrial
property values.
• Garden Grove, California: Market .evaluation of: residential; retail
commenzial, and office commmial potential of sn 18.4 acre site.
Particular emphasis on attracting retail patronage to a n*fFeeway_
oriented site.
0 Honolulu, Hswa: Market evaluation of beachftont. site for
condominium apartment de—iclopment. particular attention to the
use of condominium units in connection with hotel operation.
• Rolling ffift.: California: Market. consultation regarding program for
existing community shopping center. Involved survey of major
competitive retail facilities in South Bay Area.
is Santa Barbara, California: Market study of shopping center site near.
Santa Barb=, California. Taticular emphasis on developing regional
shopping complex in emerging suburban area.
0 San F California: -Appraisal .analysis of GQhDOI Site in SRD
Francisco. Moor attention to-establishing equitable value in light of
high residential value of adjoining property.
• I& Jolla, California: Market Analysis Of site in I& Jolla, California
for luxury apartment developtnint. Primary focus on dncount
policy of other high rise apartments.
• Palos Verdes, California: Market study of demand for condominitan
units on site in Palos Verdes, California Emphasis an smimitics;
offered by competing projects in market area and their influew on
market success.
• Rock Spdnp, Wyoming: Market consultation n3irding shopping
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center site in small Wyoming community. Particular, attention on
impact of major department awe on small community.
• Beverly Hills, Coldwola: Appraisal of office budding site on.Wilshim -
Boulevard m Beverly Hills. Emphasis on determlaing land value in
light of restrictive zoning standards.
is Santa Raw California: Financial evaluation of hospital expansion in
Santa Roam. Particular attention 4o impact of additional beds on
existing faed operating o6ft
• Santa Monica, , analysis -of high rise industrial
and office building over air rightriessie. Focus on developing proper
"mix" between industrial and offixe-uses in same building.
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_ COMMERCIAL DISTRICT STUDIES
Increased recognition and concern by cities, merchant. organi4ations, property owners,
national and regional retail *g operations has generated ektensive study and analysis of
existing-Central Business Dist#cts and Strip pPh►B Sho Areas.
' Development: Research Associates has become recognued for the type of meaningful and
forceful. economic, analysis that is required to stimulate important immediate commercial .
_ ...: district improvemertt, as.welJ as identify long range potentials..
Implementation tools and programs are an. integral portion of all Commercial District
studies. Full use of primary research includes merchant interviews... in-depth household
interviews license plate surveys ... retail sales analysis ... non - retail use potential ...
parking.evaluation ... assessment. district formation :,: promotion impact analysis ...and
` con tinuing consultation d coordination bn wtth p public end interests.
f • Pasadena, California: Market analysis of Central Business District
containing large regional commercial center. Particular emphasis on
interrelating residential and commercial land uses.
6.. Seats Barbara, Worms: Market evaluation. of retail demand in
downtown -Santa .Barbara in connection . with. parking district air
- rights leasfnB Program. Focus on demand for retail space on ground
floor of parking structure.
• Crescent City, California: Evaluation of Central Business District of
City fotlowing.major disaster. Special emphasis on retail trade
patterns in an economic area dependent upon one or two major
industries of a highly seasonal nature.
a .Redondo Beach; California: Market evaluation of shopping center
area for the` City of-Redondo, Beach. Particular attention on
determining non-diluting additions. lo. merehandisa selection and
.: implementation of parking assessment district. :
. • Pomona, Catifosdia::: Com rshemave economic and marked analysis
of commercial pbfentisl in, downtown area. Incloded evaluation of
effectiveness ofexisting mall and recommendations to solve various
problems.
Gardena, California: Evaluation of econanic potential of com-
mercial facilities' in stable residential :community. Emphasis on
implementation of locally financed ievitidiu -tion program.
• Alhambra, California: .Analysis .of Central Business District in older
San Gabriel -Vary .community. Involved, evaluation of :possible
utilization of State urban renewal program.
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• Santa Maria, California: Market and Appraisal study of commercial -
sector. of community adversely influenced by -new commercial
facilities located in other.segments of the city.
• Corona, California: Evaluation of Central Business District of a
community under tremendous economic pressure as a result of
increased residential activity in area. Particular attention to the role
of the small retailer in effecting major community improvement.
• Seaside, CaGfomis: Market and Appraisal evaluation of commercial - -
district serving as "gateway" to community. Emphasis on competing
with nearby regional shopping centers and potential for planned
automotive complex.
• Salem, Oregon: Market and Appraisal analysis of commercial district
in Salem, Oregon. Speck attention to identifying market demand
in changing residential area.
• San Diego, California: Detailed strip commercial implementation
analysis of the Mid -City, area. Emphasis on establishing public and
private revitalization program.
• .Oxnard, California: Market and Appraisal analysis of Central
Business District in community with high population growth rate
but declining sales in Central Business District. Specific attention to
revitalizing downtown area without reliance on major anchor tenant.
• San Fernando, California: Detailed Market analysis of Central
Business District bypassed by freeway development. Particular
emphasis on incorporating Spanish tradition of area into commercial
redevelopment.
• Sunnyvale, California: Market Analysis of Central. Business District
in community with extreme access problems. Particular attention to
developing methods of identifying conaurnher image of area.
• San Benandino; Caffai to Detailed Market, Financial, and
Apprand analysis of Central Business District in San Bernardino.
Particular emphasis on developing two story au conditioned mail in
conjunction with existing commercial facilities.
• Colton, California: Market and Appraisal analysis of commercial
district in community center serving local population. Special
emphasis on project phasing.
• Inglewood, California: Market and financial analysis of parking
program utilizing air rights over existing retail operations.
i
URBAN REDEVELOPMENT STUDIES.'
An important element of urban planning is the energetic efforts both public and private —
dimaed toward renewal of the core areas of ourcities and. towns.
Devielopment Research ..Associates offers a wide range of economic services to public
agencies and.." private..redd9elopers:.engaged. m:;Stitt, and pederally .assisted urban
rrdevelo_pmeni " programs. ftepreaentative 'eitatlip[es, .include Land Utilization and .
Marketability Studies .. General Nelgkborhood 'Repw Plan; Studies . , . Community
Renewal Programs .... Financial Feasibility Studies ?ransien Commerical Studies .. .
Acquisition Appraisals _ .. Reuse Appraisals ... and Continuing Disposition Consultation.
In approaching Urban Redevelopment, it is the
...position of Development Research
Associates that the need for "creative economics" is as great as that. of creative architecture
and pla sing, and must be provided if the .urban core is to be preserved and ultimately
ies#ored to its traditional position as. the vibrant center of the community.
• -Lod Angles, California: Disposition Consultation agreement in
connection with ;bunker Hill Project in downtown. Los Angeles.
Emphasis on review of redeveloper proposals in lot of agency and
community objectives.
.0 Redondo Beach, :Califomia: Land Utdiaation and Marketability
Study of residential demand in connections with Redondo Plaza
pmjoct. Particular emphasis on demand for units "shared" by single
residents.
4 Aadwrage, Alaska: Reuse Appraisal of parcel in downtown
Anchorage following major earthquake disaster. Particular attention
to effect of disaster on commercial land values."
. Pittsburg, CaWorm}: General Neighborhood" Renewal Plan analysis
of area, suft'ering from severe physical deterioration. Emphasis on
developing pro1ects!W' Lich would stimulate economic growth of area.
.. Santa Monica, Caldgtttia: Acquisition Appr amain correction with-
Ocean., Park Troject in Santa Monica. Particular attention directed
.. _..
towards Impact of beaiih trade . on cammercl3tfaad values: '.
.. Tuesm. Arizona: Cgmmunny Renews) Program;: Economic analysis
of the entire City of 7i,mcson. Clow coordination with City staff and
interested citizens groups -represents an important element in. this
CRP economic evaluation.
• Portland, thegor:. Land Utilization and Marketability Study of
Portland Center .Project. Involved evaluation. of : demand for re-
maining parcels in project area.
• Seattle, WashbWOW land Utilization and Marketability Study of
Pace - Plaza Project. Emphasis on demand' for residential. and
commercial facilities in connection with revitalized Public Maticet
Place.
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*.Cre scout City, California. Land Utilization and Marketability Study
in connection with Tismarm Project Emphasis on commercial
demand in area following major disinter.
a Fairbanks, Alaska: Rouse Appraisal of site in downtown Fairbanks
following major disaster. Focus on reestablishing land use in light of 2
extensive natural destruction.
46 Sag Francisco, Callfwais: Reuse Appraisal of property in Western
Addition Project. Particular emphasis on valuation of now
supermarket facility.
• Monterey, California: Continuing Disposition Consultation In
connection with Custom House Project. Involved. reviewing
redeveloper proposals and. detarminhug market potential for
individual sites. 7
• Richmond, California: Reuse Appraisal.. of land values following
downtown renewal effort. Emphasis on valuation of new retail
development in older commercial area.
• North Las Vegas, Nevada: land Utilization and Marketability Study
of demand for Rose Garden Project Area in North Las Vegas. Focus
on commercial demand in low income residential area.-
• Riverbank, California: Land Utilization and Marketability, Study of
Stanislaus St. Project in Riverbank, California.,Emphasis on demand
for low income housing.
• San Jose, California: Disposition Consultation . agreement in
connection with the Park Center Project. Involved encouraging
redeveloper submissions and recormnruiiations regarding developer
selection.
• Oddand. Calitomis: Rause..Apprsisal in relation. to. the .Atom
Project in Oakland. Emphasis i:
221(dX3) land values.f6ftowing jo�
• PCs , California- Land .Utilization and Marketability . stoy of.
Project in central portion.of small community. Particular attention
to establishing degree of local merchant participation in retail
portions of development.
• Russell City, California: Reuse appraisal of parcels in Russell City
Project in Alameda County, California, Accenton demand-for
industrial land in East Bay communities.
• South Pmadens, California; Appraisal analysis of demand for single
fainfly units in . connection with Altos do Mon" Project.
Emphasis on view impact on residential land prices.
RECREATIONAL STUDIES
Increasing incomes and leisure time have created rapidly expanditrg demands for recreational
facilities and open space near our urban centers: Provision of such facilities requires large
expenditures which normally must be justified from the standpoint of economics and /or
potential utilization.
Development Research Associates has conducted a wide variety of studies in recreational
economics, including benefit —cost analysis :.open space studies ...regional recreation
strategy analysis... specific; project analysis: related to golf. courses, marinas, resort
hotels ...recreational land sales programs.... and other projects directed toward the leisure
market.
Development. Research Associates places special emphasis on the financial aspects.of all
recreational programs of both a public and private nature. This is based on experience with
-many projects where, although market demand 'was in evidence, the actual expenditure was
not sufficient to support the operation of the facilities.
a Bay Area. Open Space Study: - Analysis -of the costs and economic
benefits of developing and maintaining a regional "Open Spar" platy
in the San Francisco Bay Area. Invd- yed use of Bay Area Simulation
Study (BASS) in projecting future land use demands.
• Ozarks Recreational - Study: Development, of a Comprehensive
Regional Recreational Strategy program for the Ozarks Regional
Commission.: Involved development of recreational "profiles" and
implementation plans for sub - regions.
• Salton., Sea, iCaliforuia: Analysis of potential economic benefits
resulting frorii control of salinity and pollution of the Salton Sea.
Particular attention to projections -of .- waterorienteil recreation
demands and full interviews in Salton.Sea area.
r Rancho CadfpmW Analysis- of.golf course = residential; complex on
portion of 90,000 acre .holding jn.Rirerside;County. Emphasis on
ask of golf 4ourse_ condominium units for investment and special
financing techniques.
r bake Tahoe, Nevada: Analysis of recreational and hotel development
of a major Lake Tahoe area land holding. Emphasis on coordinating
recreational development with land merchandising program.
• Tamales Bay, California: Market and_ Financial .study of
development of 500 acre Tomesini Ranch on Tomales Bay. Spec
attention to recreational- residential . program 'in connection with
bayfront acreage.
r Acapulco, Market. and. fh=cW analysis of major
convention hotel and golf course development. Intensive tourist
orientation studies conducted in connection with this assignment.
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• F.egenc, Oregon: Market evaluation of riverfront lots. near Eugene,
Oren. Involved extensive survey of recreational projects in Pacific
Northwest. ..
• Redondo Beach, California: Market evaluation of demand for marina
residential facil{ ties. Particular emphasis on integrating boat slips and
residential units.
• Temaeal Valley, Calforeia:. Market and Financial study of major
recreational complex new Corona, California. The analyst
concentrated on the development of golf courses, equestrian
facilities, health spa, etc.
• Cardiff, Cakfaais: Market, Finsuciil, and Appraisal ascent for
major marina project in San Diego County. particular emphasis on
determining the futurre magnitude of boating activity in Southern
California.
• Blythe, California: Comprehensive Market study of demand for
marina lot sales on Colorado. River. Involved extensive consumer
intety" program among boast owners currently utilinng Colorado
River facilities.
• Callum% California: Preliminary Market study of proposed
reereationakesidential complex in Riverside County. Emphasis on
potential market for mobile hems residents.
• Huntington Bach, Catifbama: Market evaluation of demand for
beach lien residential and commercial facilities. Particular attention
on creating extensive beach oriented recreational facilities. .
• Marina del Rey, California: Market analysis of demand for marina
commercial facilities on large leasehold in Marina del Rey. Emphasis
on determining magnitude of sailboat owner market.
• Morro Bay, Caldom ia: Market study of demand for rectatiwrel lot
Wes program near Morro Bay, Caiiforna. Emphasia on determining
magnitude of San Joaquin Valley second home market.
• Lan Angeles, Caiferma: Market evaluation of trends in recreational
land values. Emphasis on effect of recreational facility in treating
increases in property values of surrounding private adage.
• Hemet, California. Market analyst of recreational lot sake program
in Hemet Valley. Particular, 'attention to equestrian needs, golf
course, air landing strip and unique . merchandising techniques.
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INDUSTRIAL DEVELOPMENT. STUDIES, .
The rapid growth experienced by many communities since World War II has often led to the
erosion of the industrial base which traditionally supported the economic life of the area. In
many instances this base has not been replaced, resulting in a loss of jobs and resident-
_
income. _
'
Since its inception, Development Research Associates. has beeni working with both private,
and public clients in establishing sound industrial projects. Tile research effort in these
projects often involves an extensive analysis of IndustN pge al acre absorption ...existing
industrial facilities trends_ in. pertinent :- faiitdiries... interviews with "industrial
executives, industrial research panels, andotherpractical.industrial evaluation techniques.
a
• Los Ansebm Ca4'fernia: Comprehensive industrial sdtvey.of over -
—
2,000 industrial firma in Los Angeles County to determine existing
°' --
industrial facilities and executive attitudes towards current industrial
errvnorlment.m County.
• Sm- Pedro, Cali forma: Market study of demand for foreign trade and
distributive urdustries. in Los Angeles Port area Emphasis on use of
—_
industrial fadilities for "dual ue" noetumal tourist attraction:
s Am Vegffi, iNeveda: Marketing consultation in connection with
airport industrial park in Las Vegas. Involved, preparation of
—
merchandising brochure,
• Belle ,Washington: Conderrnatiowq' raisal analysis of industrial
si , in Bellevnee; Washington- Emphasis on proving market damage as
- a result of site parceliaation.
• Torrance, California: Market and ap praisal. study of :demand for
executive akocaft industrial park: InyolveA study of airport industrial
packs in wes"m states.
•_ Cuhrr City, C,ald'oross: Appraisal evaluation of mdustW property
in Culver City,. Emphasis on value of mdusErial brad ui transitional
industrial area
o : Pift*urg, Offerniss: Market evaluation of waterfront industrial
property near Pittsburg- Facus on.use-of site'fdr recreational and
other non industrial uses.
• Los Angeles, Cdffornia: Site selection survey for major heavy
manufacturers: Involved evaluation of. major industrial areas in
Southern California.
• Canon, Cabfonds: Continuing consultation to major industrial part:
f
regarduig economic and industrial trends in.Southem California.
• Alhambra, CoWernia: Market evaluation: of industrial district faced
with major prgbkms of parking, access and mixed residential uses.
IL
Focus on use. of State Urban Renewat pr Ot to solve problems.
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• Commerce, California: Appraisal evaluation of industrial parcel in
the City of Commerce, California. Particular attention on valuating
.. special purpose industrial building.
• Pasadena, California: Market and Appraisal analysis of demand for
high intensity industrial facilities in Pasadena. Involved use. of
research "brainstorming" panel of leading Southern California
industrial leaders.
is I.oag. Beach, 'California- Market analysis of industrial property in
Long Beach Port Area.. Specific emphasis on demand for waterfront
industrial property with limited land area.
y Cotton, California: Appraisal evaluation of industrial park in older
:
industrial community. Particular attention to demand for
light-industrial facilities .
• Tormace, CaNfornia: Market evaluation of demand -for. industrial
land in Torrance. Emphasis on industrial acreage absorption in South
Bay area.
• Van Nuys, California: Market and Financial study of demand for
high intercity distributive facility in San Fernando Valley. Involved
analyzing demand.for underground warehousing operation with
parking above.
• Seattle, Washington:. Market and Appraisal analysis.of demand for
"close-in" industrial park in Seattle. Involved extensive interview
program of majority of industrial #inns in Seattle area.
• Berkeley, California: Market and Appraisal study of demand for
industrial land in built-up University community. Focus on the use
of research f"ties.by adjacent industry.
• Indio, California: Market and Appraisal analyse of industrial area in
older desert community. Particular emphasis on effect of freeway on
demand for industrial land.
• Los Angeles, California: Appraisal evaluation of industrial operation
in riot aria of South Los Angeles. Emphasis on impact of riots on
future plant expansion potential.
• Eastern United States: Site selection study for. major national
corporation seeking large manufacturing site in eastern United
States.
• Los Angeles, California: Market analysis of demand for light
manufacturing and distributive facilities adjacent to downtown Los
Angeles. Particular attention to facility requirements of garment and
other specialized industries.
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TRANSpOwxnON $TUDIES
Among all modern urban prgblems, there is.perhaps no more pressing challenge than that of
moving people, goods, and services efficiently between and .Within major urban areas.
Freeways, rapid transit, airports, parking facilities. —.ail we import4nt transportation services
required if this critical urban problem is tobe.solved, :.
Development Research. Associates has.. been involved in a series; of transportation studies
directed.priman7y at: _.
(1) identifying the most feasible transportation solution for a spe6- is geographical area: (2)
assesig the.fmpact of a transportation system on the economy and land uses of an urban
area; and (3) analyzing variout alternadye - methods of Jfnanci ig transportation services .
i
in the process of these stu*, Development Reseatch,Associates has refined several new
and unique methods of establishing in a systematic -and realistic -manner the relationship
between- transportation services and the economic structure of the ;urban area.
• Los Angeles, Caldemia: Comprehendve analysis directed at
improving public trmaportstim facilifin in tire- Los A s am.
Involved analysis of new uaaaportatioh. systems and puseibility of
utilizing are* burden, tax mo mment bond financing, for public
transportation purposes•
e Seatde, wash*gton: Economic an* of impact of fretway design
alternatives on surrounding land use. Identification of related costs
and benefits of each design alternative.
e San FracisOU Caff'ernis: Market and Appraisal analysis of impact
of rapid transit on major dowritowu Sat Francisco stations.
Emphasis on linking station economic* with surrounding office
and retail development
e Santa Buba;a,, CaNfornia: Market. and Financial inalydS of
developing cgmmercial apace in public -.perking structure and
utilizing air rights revenue to offset bond mvks charges.
a San Fumcbes, CWUwnia: Market and Appraisal . evaluation of
impact -of mild ttamit on Misaoa.Distriat. larolved extensive
interview program with local merchants regarding anWtOted impact
of rapid transit..
a .Paget Sound, Washington; Development of economic input
(poptdation,.ai�p3oyrrrsnt, dwelling wAU)'for regional gravity model
computer program. Analysis of impact Of various transit route
alternatives on future trip generation and land use patterns.
a. Washington; D. C.: Cost - benefit analysis of rapid transit system
proposed for Washington raattopolitan area. Focus on benefits to
local governments, federal government, and private sector:
5.i- 'eT.°.- Vf+E'a -�'.L.
• Loa Angeles, Calilmlis: Market.anaiym of commercial parking,
strocdue development a major Greyhound station.
• Seattle, .Washloglon: Conndtation program to determine the
economic impact of future transit routes on overall community.
Development. of "Nodal .Affinity index" method of determining
route andatation location.
• Hayward, Caltibsnh: Market and Financial analysis of impact-of
rapid transit an City of Hayward; Emphasis on economic "linking"
of tramit station amas to .other portions of the Central Ra inesa
District.
Tacoma, Wad: Appraisal :analysis of major paddrtg.strneture
with associated commercial air rights development. Emphasis on
estabb6ing proper economic relaiiemhips between public and
private ownership.
• Pasadena, California: Financial analyeia of industrial and commercial
air rights development over major public parking sbuchpe. Emphasis
on phasing of both parking: and air i>ahta deveiopriient.
• Seattle, Wes: Coat-benefit analysis of proposed rapid transit
program for election . and bond review purposes. Involved analysis of _-
benefits of transit to both private and public sectors and relationship
of: baneStr to overall development and operating costa of proposed
System.
• Bedm*y, Ca"Omi s: Market and Financial analysis of developing air
rights. at rapid transit station - canes. Also involved evahration. -of. .
impact of traosh on areerbetweeti alatioaa.
• Loa Angles, CalHomia: Financial analysis of multi -level parking .
garage, retail shopping x and public park.. fecdity.
Application of land valve and sir rights relationship-to development .
alternatives constituted major agent objective
• Oakland, California: - Market of
�Ysi?. #npaM. of.�.�t on
downtown residential ftvelop mmt.. in Oakland. lavoived aeries of
constrncer panels on attitudes toward downtown listing. once rapid
transit is developed.
• Seattle, Washington: Cooiuitation program for first stage rapid
transit systurL Involved economie evehistion- of rout: selection,
station location, and station design.
• Ridrmond, California:_ Market coaeultation of impact of-rapid
transit on older Central' Bualneas District. Particular attention to .
Commercial development at transit terminal station.
SOCIALLY- QR1ENT'Et _ECONOMIC SrUDiES
hi action -,.-to* market- 0*nted studies, De"toinneut Remerch Associates has aL4o
undertaken'-4 variety of sop
jany -oxiented economic studies for `ernmentai
non- pieY4tfouadationsn
Items of concm in these studies inciude' 16w_4nd`.>ttQdeiate Income A69Wng ... .m4punt
housing, smaA merchant gsnatance mtnorety hoaat++g.
�� -- commercial revitalization in
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Development Research Associates has performed a wide range of community facility studies .
throughout the Western United States.. These - studies have. involved com ention .
centers ... cultural facilities... sports 1 centers .. special theme compkxes arid other .
projects where large numbers congregate for recreational,' cultural and/or educational
purposes.
Research emphasis in analyzing the demand for community. facilities . often involves
extensive interview programs among associations, organizations, sports clubs, etc.
Recognizing that facilities of this nature are often subsidized by the community;
Development Research Associates is particularly - concerned with-aew and unique means o,(
public jfnancing.- The coordinated use of community facilities is another: area where
successful progress has been made in reducing the cost of the projects to the community.
• Basnedea, Waisdogtan: Market site selection and Financial analysis
of derawd for community mrvantion and cultural fecill y. h vowed
extents" evaluation of feaabrar'ty of mntti-prupose facilities.
• Tucson, Arizona: Market and Appraisal study of demand for major
auditodimr and convention facility in Tucson. Involved extensive
national Hovey of convention groups.
e Ponders, California: Msrlost, Financial and Appoisal sngtysts of
extnbit and meeting room complex- in connection with exietiug
auditorium facih'ty. Involved survey. of msearch and technical
associations,
• Los Anpim California: Market and Financial study.of proposed i.os
Angeles World Trade Center offios-end try faciility_deaignated for
damlopurent under the- aogricxs of the Los Andes World Trade
Authority. _
• Via; CaSfoiuis:. Market and Appraisal eeah"an of
ooewntion•reson complex on haadifivat in Ventura: Particular.
attention to seasonal aspects of coeseation and res ort demand.
• San Diego, Co fonds Fkaadsl mulysis of ingor sports arem
facility in San Diego. Empbads en use of non4parEing activity to
increase overdi Snaaciai feambrlrty of projeu.
a San Frandsen, C"onfis Market analysis of. impact. uf. proposed
Sports Aram, Convention Canter. and Legitimate Theater on adjacent
publics quasi pnblicand ixlvaje development potential.
• Sacramento, Ca Hilo Madcet consultation in. connection with .
Sacramento Auditorium and Convention Cmur. _Fmphads. an _
ofb ...
phasing uilding and mistrondup with State Fair facilities.
SPECIAL STUDIES
In. addition to the analysis of specific geographical areas and individual sites, Development
RamrCh.Associates Also engages in a wide variety o£special studios.. .
These speaatstndies generally involve the testing of a development concept" to terms of
its mwrket and- finamcial. J`leasfbiltty. Thus ..type of .research !effort requires intensive
coordination with the cheot and other, consultaAts ' ' in order that the concept can be
evaluated_in a thorough and objective manner: -
Development Research Associates believes its exposure'to. all phases of real estate analysis
places it in an excellent position to evaluate ther degree of market -and financial success that
might await a new concept or, development idea.
• lbeme Reshiisa t Market. and Financial analysis of demand for
theme restaurant on nation wide $aadhise -basia:.lmiolved use of
consumer panels to determine restaurant
8ming habits,
• 'Incoroq of Retirement Comrs�mrty Special study;of feasibility
Of incorporating a major existing retiremgnt_communio. Focus on .
advantages arid, disadvantages - of incorporation as related to needs
and financial resources of tidedy.
a Chime Centier: Market consultation in, with Chinese
Center �velbpmem in Oakland. Paitieular- attention to tourist
market for Chinese retail and service establishments.
r Planned Fare Commuwty, , Market .analysis of feasibility of
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LAND
OWNERS
DEVELOPERS
CORPORATIONS
FINANCIAL
INSTITUTIONS
ARCHITECTS
PLANNERS
ENGINEERS
ATTORNEYS
OTHER
PRIVATE
DEVELOPMENT..
RESEARCH
ASSOCIATES
CITY & ,.....
- COUNTY
GOVERNMENTS
STATE
GOVERNMENTS
FEDERAL
- GOVERNMENTi
URBAN
RENEWAL ..
AGENCIES.
REGIONAL
COMMISSIONS
SPECIAL
-- DISTRICTS
OTHER
PUBLIC
Marblehead Land Co. -
..... '- AmmiIgWRIwai;m Land Company .:
._ ._...
. -Mxm PIPaipple CompmY, Ltd.
Auto
._ Motpo Londry, Inc. -
�A RDlvbionora
.
Bank of California
. Naramore Bain, Brady & Johanson
.
°.: Bedite}Corposatlon'
'Ocmdento Petroleum Corporation
BeryiivooA lmrealment Company; : :. . _
QoMdc Pnopertits, Lac.
.:..- BostoriCorppanyiit'(Bf'orgy,IgC
- GBdrn Development Company .
..
_
:.Okamo to-
- Cabot; Cabot & FaPogy, Ioc.
.,
.... Csmdatb, Fk+isaB. Adiry & A}es
03}NvaP¢ &Myers.
'.
CJ Iea LnekmNa.Assodafea r .
Ottawa SAIM.Cumpany
...
.
.'
..
oe P4blcTranSpoitatioa :. ._' .
Paeese t& eyes ..
...
- Cwmligated Trust Aaeociateon ` ` .-
1'aCSt7e :. CorPoratwP
.- .Coate Padfa
:. .- ....:.. :.
.... - - .. ..
-. :Pacific Western Corporation .. .
.
Parker. Ai
.
.:. Dauer Ranches .. ' .-
craft
' .. fDrr>eio9
of Parker
.
DearvIDa Mahan Development lb: -
Hannifin Corp.)
,
"Diners' Club :.. ! .. .::
.. Pasadena, Auto Dealers
-
..:: ..' .. .: DivetYfsed Industries 'Internoinaaf _'.: ' .:......
Ponty- Famnom
... Drake tog dnrAd Company, �. - .
Portland Center Development Company
-- .
_
Facititles - Inc.
Associates,
Efter Rice Burrows, Tne.
Pr%erts Research Corporation
- - "F7ectrotda CaPt6JCsrporatron
i
-
_
- i?tysiaa Dar blopmonr tbmpany ....
`
Robert Trent Jews & Associates
Employers Inaasn¢e of Wausau : - ..
Roeeeroor corporation ... ..
..
�. .'.. .., Builft Cofpmti n_ i..
: RPSlmestoants -Ino:
".
.. ....:
: RD*+Ktaffik ..
..
.. Far Wert Financial Corporation ..
.. FtdeBEy Saw iega and Loan .' :::
- . San Jane Cantei CAtpora5oa
.. Santorom:o plans Corporation
Amucmmtt¢n.: _ r
Southern Nevada Hone Sudden
.. : Fnst federal SarlW & iomn
Asnocn ..
Astiunof Pasadena .
.. _ :. Fbat.Natronal t5iy. Bank of Nere Ysuk
_.Swtlrbn . Railway Co. '
Hordes ..
.
CorPotatien; Ltd
...
Si!bs5fiptiaV<TIDJ y U.Inc,
.. Ford Foundation ..
sum" Informs onat
'
Petroleum Co
.,. Glrndale.FedemISavhW &l:oan ... .,
S. V. H 9.ona ..
` Aeeoaetwn
:;. .:. EI0641•.10dtatrIes-Acapoko Mexsb
Swartz-1:4011letter
.. ... ... .
- Cmaton Savuls &Loan -
Associati
1wa Insurance and Trust Company
tlDri Richard,
. ;:.... Gmudi®:Homes
- '
.
Ttanemnedda Research Group
`
. - TiattyTl.Kem &. Co., ud
..
Iry aitsWittenberg
12011 Prospect Inc. ..
'
_.. fltmej Compaq . ::. ......
.
-. J ooCa_ nham and Company
urban Bank.
Urban America, Inc.. .
..
. .. .Kaiser Aluminum & Chemical
Vaaor Gnwn Associates .... ...
.
' Kayeu Mmufr Wtmg CmupauY
Warren W Jones & Associates
.. Ladcv Corporation. '
Waterfront t�d Associates
Loidlaw Wbe Canpany
Watson Land COnGpany
Wetdwoad ShPC(PIp
La DevdapeM Ine. "... ..
Lane
.. ..
�Inc
T arwm Company
dimpiob Papers, )
JJ
.. _ UnldeUcr Entorpdses .
{VeNward Properties
Lyttoa Savlogs and Loan
Ffilsey & Ham
REPRESENTATIVE PUBLIC CLIENTS
_
Development Rosenfelt �Associates has completed or b currently mimed in assignments. for the following govaumental --
bodies: councils, sgeroles; boards. Pig staffs, coamnlad ns,'Gin:
..
-
ALASKA
San Fernando -
.
Anchorage
San Francisco:
_
Fairbanks
San Jacinto
San jam
ARKANSAS - -
- _ -
Santa Barbara
State of Arkaeas
SentsMaria -
- '. ARIZONA
- ,ham _ - _
SedBeach -
Seat Bach
- -
-
CALIFORNIA - -
Seaside
South Pasadena - -
-
-
- Alameda -- -- _
State of California -
- -
Alameda (County) _ - _ _-
Sunnyvale
Alhambra
Thousand Oaks
-
Berkeley
Torrance -
-
.
-
Brentwood - - -
Ventura
-
--
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- Buena Park -
Cotten - -
- - - -
COIARADO.
.- ".
Corona
- Am01s
Corona"
Boulder- :
. _ Calm Crescent city - - - - -
..
DISTRICT COI UMBJA
Washington Ata&
El
- Cerrito - -
..
..
Fresno
Gardena
-
Carden Grove - _..
HAWAII - - - - -
alp
erd
Hwmetnoea
H mo -Beech
IDAHO - - - -
- Impesid Beach - - -. _ - ..
-Bow
Indio- - -
INDIANA-;
- -�.
Inglewood
La Mirada .. - -- : - - -. - - - -
Gary
Livermore
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CLIENT
CONSULTING PRINCIPAL
PRINCIPAL IN
CHARGE
LIBRARIAN PROJECT
MANAGER
SECONDARY § FIELD § STATISTICAL
RESEARCH SURVEY ANALYSIS
CONSULTING
PRINCIPAL
RESEARCH
INTERVIEW
COORDINATOR
DATA CONSUMER
PROCESSING 0 INTERVIEWS
LEWIS N. WOLFF
CHAIRMAN, BOARD OFDIRECTORS
Lewis N. Wolff is a co- founder of Devel-
opment Research Associates and served as
the firm's first President. In his present
capacity as Chairman of the Board, Mr.
Wolff is responsible for corporate plan-
ning and policy formation in connection
with the organization's extensive research
and appraisal activities.
Mr. Wolff's academic background includes
a Bachelor's degree in real estate from the
University of Wisconsin and a Masters in
Business Administration from Washington
University (St. Louis). In addition to his
duties with Development Research Asso-
ciates he is a nationally recognized lec-
turer, instructor, and author. He is a
permanent member of the University of
Californ ia at Los Angeles Extension Divi-
sion staff, teaching the University's course entitled "Real Estate Analysis Techniques ". He
has served as guest instructor in Real Estate Appraisal at U.C.L.A. and in the Urban Renewal
Seminar in the graduate program of the University of Southern California. Mr. Wolff has
also served on a number of panels including the Industrial Panel for the Los Angeles
Chamber of Commerce, various appearances for the National Association of Housing and
Redevelopment Officials, and the Land Executives Association.
Prior to the formation of Development Research Associates, Mr. Wolff served as West Coast
Manager for the market research and appraisals firm of Roy Wenzlick & Co. of St. Louis,
Mo. During his professional career Mr. Wolff has personally prepared and supervised a wide
variety of economic and appraisal assignments in over 100 cities in the United States.
Publications
"The Application of Corporate Investment Techniques to Real Estate Expenditure Analysis"; Real Estate Analyst,
XXX, No. 16 (April 21, 1961) 147 -52.
"Case Study of Housing the Elderly"; Appraisal Journal, XXXI, No. 1 (Jan. 1963) 115 -18.
"The Central Business District in Transition"; Appraisal Journal, XXXI, No. 3 (July 1963) 365-68.
"Current Practices in Real Estate Syndication"; Real Estate Analyst, XXVHI, No. 33 (Aug. 24,1959) 347 -50.
"Real Estate Aspects of the Current Tax Structure"; Real Estate Analyst, XXIX, No. 43 (Oct 18, 1960) 451 -54.
"Return to Private Mortgage Insurance"; Real Estate Analyst, XXIX, No. 59 (Dec. 30, 1960) 597 -600.
"Urban Renewal Disposition"; Real Estate Analyst, XXXI, No. 49 (Dec. 21, 1962) 517.20.
Recent Speeches:
"The Economist Looks at Planning ": American Institute of Planners, Los Angeles, California
"The Economic Future of Tucson ": Tucson Economic Development Conference, Tucson, Arizona
"Urban Renewal Disposition Practices and Problems ": Department of Housing and Urban Development, Washington,
D. C.
"Real Property Taxation ": Governor's Conference, Sacramento, California
"Expanded Fields for Appraisers ": Appraisers' Day Speech, American Right of Way Association, Los Angeles,
California
"Economic Impact of Rapid Transit ": Oakland Citizens for Development, Oakland, California
"The Economic Analyst's Role in Marketing": Land Executives Association, San Francisco, California
"Future Development Opportunities ": Building Contractors Association of Los Angeles, Los Angeles, California
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JOHN W. MCMAHAN
PRESIDENT
John W. McMahan is a co- founder of
Development Research Associates. As Pres-
ident, Mr. McMahan is responsible for
the administration and conduct of the
firm's nationwide research activities.
Mr. McMahan previously directed Eco-
nomic Feasibility Studies for the archi-
tectural firm of Charles Luckman Asso-
ciates. While serving in this capacity he
participated in the economic planning of
some of the major real estate projects in
the United States. Based on this exper-
ience, Mr. McMahan has been instru-
mental in developing analytical programs
which effectively increase coordination
between economics and the technical dis-
ciplines of planning, architecture and en-
gineering.
Mr. McMahan received his Bachelors degree in Economics (Cum Laude) at the University of
Southern California and his Masters degree from Harvard Graduate School of Business
Administration. He is currently a guest lecturer at the University of California at Irvine, the
University of Southern California, the University of California at Berkeley and the
University of California at Los Angeles. Mr. McMahan often speaks on a wide variety of
subjects of interest to organizations throughout the Western United States. He is a member
of Town Hall and the Los Angeles World Affairs Council.
Publications:
"The Architect and the Economist ": AIA Journal, October, 1965.
"Will Downtown Survive ? ": Arizona Review, November, 1967.
Recent Speeches:
"The Impact of Transportation on Surrounding Land Uses": Southwestern Regional Conference - Society of Real Estate
Appraisers
"The Gold Crisis ": Alhambra Chamber of Commerce
"Transportation Issues for 1968 ": Southern California Association of Governments
"Rapid Transit: Feasibility or Fantasy ": Town Hall
"Real Estate as an Investment ": TRW Seminar
"Downtown: Problems and Solutions ": Ventura Chamber of Commerce
"Outlook for Retailing ": Santa Barbara Chamber of Commerce
"New Trends in Industrial Real Estate Development ": Los Angeles Chamber of Commerce
"Improving Public Transportation In Los Angeles ": Lambda Alpha
"Economic Analysis of Central Business Districts ": UCI Seminar
"Effective Use of Consultants ": Pacific Southwest Conference, National Association of Housing and Redevelopment
Officials
"Transportation's Impact on the Community ": American Right of Way Association
"Practice Methods, Fees, and Contracts ": American Institute of Architects
J. RICHARD McELYEA
EXECUTIVE VICE PRESIDENT
Mr. McElyea's background includes over
eleven years of experience in the eco-
nomics research field combined with three
years in the construction industry. As
Executive Vice President, he is responsible
for the selection and development of the
professional staff. Mr. McElyea also con-
ducts and supervises a wide range of
assignments in land and urban economics
and specialized recreational projects. Mr.
McElyea was formerly the Executive Vice
President and General Manager of Ship-
ley- Stewart Corporation, a Los Angeles
based economics research firm acquired
by Development Research Associates in
1965. Prior to this, he was a Vice Presi-
dent of Economic Research Associates.
Mr. McElyea first came to Southern Cali-
fornia to serve as Manager of Land Economics and Community Facilities research for
Stanford Research Institute. In this capacity, he performed and supervised projects on a
nationwide basis dealing in urban economics, land use, recreation, and community facilities
such as civic auditoriums, arenas, and convention centers.
Mr. McElyea's experience in the construction industry was with Oddstad Homes of
Redwood City, a large scale community developer in the San Francisco Bay area. He was
manager of contract negotiations, purchasing, and project budgeting. His responsibilities also
included liaison with the Federal Housing Administration.
He holds a Bachelor of Arts degree in Economics from Stanford University and a Masters
degree in Business Administration from the Stanford Graduate School of Business where he
did specialized work in marketing research and finance.
Mr. McElyea has been a guest lecturer at the University of Southern California and the
University of California at Los Angeles, and has given a member of talks to private groups on
topics in the fields of real estate and recreation. He is a member of Town Hall and the Los
Angeles World Affairs Council.
Mr. McElyea has recently spoken on the following topics:
"Recent Trends in Governmental and Institutional land Development"
'Impact of New Community Facilities on Surrounding Land Use"
DALE H. LEVANDER
VICE PRESIDENT
As a Vice President of Development
Research Associates, Mr. Levander is
responsible for the conduct and super-
vision of market and financial analysis
projects for private and public clients. In
his work with Development Research
Associates, he has been heavily involved
both in urban economics studies for major
municipalities and in land use analyses for
large parcels of vacant land intended for
planned community development in out-
lying areas.
Mr. Levander brings to Development
Research Associates over 15 years of
consulting and industrial experience. Prior
to joining Development Research
Associates, he was an associate of the
national management consulting firm of
Booz, Allen and Hamilton. In this capacity, he conducte
heavy concentration on economic and financial anal
involving the coordination of real estate and land
formulation and decision - making.
d over 30 major assignments with
ysis, including many assignments
economics with business policy
Before entering the consulting field, Mr. Levander served as Executive Vice President of
Ridley and Company, Inc., which was engaged in equipment leasing, construction
equipment manufacturing, construction subcontracting and clay mining. He also served as
budget director at Hughes Aircraft Company and in various financial and marketing staff
capacities for A. O. Smith Company and Allen- Bradley Company.
He holds a Bachelors degree in Electrical Engineering and Business Administration from the
University of Texas and a Masters degree in Business Administration from the Harvard
Graduate School of Business Administration. His teaching experience includes Business
Administration and related courses at Marquette University, Milwaukee, Wisconsin.
Recent Publications Include:
"Real Estate Potential For Off -Shore Island Development"
HAWKINS STERN
VICE PRESIDENT
Mr. Stern has over ten years of experience
in the field of economics research com-
bined with previous experience in the
marketing and advertising of industrial
and consumer products.
Prior to his association with Development
Research Associates, Mr. Stern was the
Manager of Research Operations in the
Corporate Planning Division of Pacific
Finance Corporation, Los Angeles; a
major affiliate of the Transamerica Cor-
poration. In this capacity, he conducted
and supervised studies on the economic
and financial feasibility of proposed
investments, location analysis, new mar-
ket opportunities and long range corporate
planning.
Of particular interest in this regard was participation in the development of a revolving
credit finance program for discount department stores, and the development of a loans
branch office location program which led to the establishment of new offices throughout
the United States and Canada.
Mr. Stern's previous research experience was with Stanford Research Institute in Southern
California and Armour Research Foundation in Chicago. Project experience at Stanford
Research Institute combined land use and urban economic studies with industrial and
consumer product marketing research. At Armour Research Foundation, Mr. Stern con-
ducted industrial market research, new product and product use studies and marketing
organization studies.
Mr. Stern received his Bachelor of Arts degree at the University of California, Berkeley; and
took post - graduate study at Hastings College of Law, San Francisco, California.
Publications by Mr. Stern include articles in the following:
Journal of Marketing: "The Significance of Impulse Buying Today"
Marketing in Action: Readings
Wadsworth Press: 1963
Marketing Research: Principles and Readings
Southwest Publishing Co.: 1963
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ROBERT M. LOZA
SENIOR ASSOCIATE
Robert M. Loza, Senior Associate for Merchan-
dising Services, adds an additional dimension to
the scope of Development Research Associates.
Combined with the established policy of
"implementation oriented" research, the addi-
tion of the merchandising services function pro-
vides for an effective phasing of research efforts
into the total marketing concept.
Mr. Loza's background of nearly twelve years of
experience over the full range of marketing-
communications services includes market
research, sales promotion, advertising and public
relations. During this period, he guided and directed millions of dollars of marketing
investments for major national corporations covering a wide variety of products, services and
real estate developments. He has expanded this valuable background of private experience
into the public sector in the field of urban renewal. During his three years with the Oakland
Redevelopment Agency, he was credited with the development of one of the most effective
community relations programs ever undertaken by a public agency.
Mr. Loza holds a Bachelors degree in Journalism from the University of California, followed
by graduate study in Marketing at that institution.
RICHARD W. CALHOUN
SENIOR ASSOCIATE
Richard Calhoun conducts and supervises market
research and appraisal studies in a Project Mana-
ger capacity. Prior to his association with
Development Research Associates, he was a loan
officer with the Ralph C. Sutro Company, where
he dealt with the mortgage financing of com-
mercial, residential income, and industrial
properties. He previously held the position of
Reviewing Appraiser with the Prudential
Insurance Company of America where he
developed and analyzed commercial and indus-
trial mortgage loan investments.
After graduating from the University of Texas, he served with the U. S. Navy, first on board
a destroyer and then as Planning Officer at a Naval Air Station. Subsequent to his release
from active duty, he joined the Service Bureau Corporation, a subsidiary of IBM, gaining
considerable experience in sales and electronic data systems.
Mr. Calhoun holds the Master of Business Administration degree with a major in Real Estate
from the University of Southern California and the Certificate in Real Estate from the
University of California.
WILLIAM T. BELCHER
SENIOR ASSOCIATE
Mr. Belcher has over 10 years of experience in
the market research, financial analysis and
appraisal aspects of real estate. Prior to joining
Development Research Associates, he was
associated with Roy Wenzlick & Company of
St. Louis, Missouri, a national real estate con-
sulting and appraisal firm. In this association,
Mr. Belcher participated as a principal in a wide
variety of public and private assignments with
an emphasis on commercial business district
studies, appraisal and urban renewal projects.
Before entering the research and appraisal field,
he spent five years in real estate and construc-
tion activities.
Included in Mr. Belcher's experience with Development Research Associates are the
marketability analysis and appraisal of over 630 hillside lots for the Monterey Hills Project
in South Pasadena; commercial district studies for the cities of Redding, Seaside and Santa
Maria, California, and in Reedsport and Salem, Oregon; specialized residential- recreation
studies for the Marina View project in Pittsburg, California, a major acreage holding in San
Diego County, and economic base studies for the City of San Fernando and the Hemet -San
Jacinto Valley.
DAVID L. PETERSON
SENIOR ASSOCIATE
Uniquely qualified with a background in real
estate, social psychology, law and planning,
David L. Peterson is well versed in the complex
problems of urban economics.
Mr. Peterson received his Bachelor of Arts
Degree in Social Psychology from Harvard Col-
lege followed by an L.L.$. Degree from Harvard
Law School and an M.C.P. Degree in City and
Regional Planning from the University of Cali-
fornia at Berkeley.
Mr. Peterson's professional experience includes
real estate management and investment analysis with Van Schaack & Company in Denver,
Colorado; real estate analysis with Real Estate Research Corporation in San Francisco; and
economic and real estate analysis with Stanford Research Institute in Los Angeles.
Publications:
"The Planned Community and the New Investors; Economic and Political Factors in Corporate Real Estate
Investment"; Center for Real Estate and Urban Economics, University of California, Berkeley.
"Evaluation of the War on Poverty in Sacramento, California "; prepared in association with Baxter, MacDonald
Associates, for the Office of Economic Opportunity, 1967.
"Reorganization of New England School Districts "; University of Maine Law Review, 1964.
ROBERT W.SALO
ASSOCIATE
Robert Salo combines a strong background in
real estate finance with experience in real estate
development, both in the United States and
Canada. As an Associate with Development
Research Associates, he draws upon his back-
ground in a wide range of projects in both the
private and public real estate realms. In addition,
Mr. Salo has been instrumental in applying
financially oriented analytical techniques to the
fields of economic impact and benefit -cost of
major public improvements.
Prior to joining Development Research
Associates, he served as manager of a United States division of the Hashman Management,
Ltd. construction and development company of Calgary, Canada. His responsibilities
included financial and lease analysis, preparation of loan packages, direct negotiation and
placement of financing with banking institutions and development of new financial
institution contacts.
Mr. Salo began his professional career with the Hellman Company, a California based
financial services firm, where he was responsible for management and coordination of office
activities, all phases of mortgage placement, appraisal and customer relations. He has similar
experience with the City Mortgage Department of Mason- McDuffie Company, Berkeley,
California.
MICHAEL C. CLARK
ASSOCIATE
Michael Clark, as an Associate, conducts and
supervises appraisals, financial analyses, and
market research assignments with particular
emphasis on complex multi -use projects.
Prior to his association with Development
Research Associates, he was an appraiser in the
City Mortgage Department of The Equitable Life
Assurance Society of the United States. In this
capacity he handled commercial, industrial and
apartment properties, including appraisal, and
the origination and servicing of property loans.
This background proves most valuable in his
urban area assignments, particularly in reference to the financial
land uses, such as institutional, commercial and industrial developments.
feasibility of specialized
Mr. Clark received his Bachelor of Science degree in Economics at the University of Oregon
and has completed requirements for a Masters degree in Business Administration at the
University of Southern California.
Upon completion of college, he served for two years as an officer with the United States
Army, during which period he received special commendation for his work with the U.S.
Army Arctic Test Board, Fort Greely, Alaska.
EDGAR L. LAW, JR.
ASSOCIATE
Mr. Law's professional experience combines a
background of engineering and planning with
economic research and consultation. He brings
to Development Research Associates over
twenty years of applied experience in these
fields in both private and public positions. At
Development Research Associates, Mr. Law has
participated in economic and marketability
studies for the Hunters Point Redevelopment
Project in San Francisco and the General Neigh-
borhood Renewal Area Study for the City of
Oakland.
Prior to joining Development Research Associates, Mr. Law was a senior staff member of the
Redevelopment Agency of the City of Richmond, California. In this capacity, Mr. Law had
the major responsibility for preparation of project formulation activities for the Agency
program, supervising the preparation, presentation and execution of plans for redevelopment
project areas. Mr. Law was responsible for coordinating the programming activities for the
Downtown Richmond Project, one of the most significant redevelopment projects
undertaken in the San Francisco Bay Area.
Before entering public service, Mr. Law held positions with Kaiser Engineers of Oakland and
Earl and Wright Consulting Engineers of San Francisco. He has also served as a special
consultant in redevelopment planning and implementation.
STEPHEN J. GOLDMAN
ASSOCIATE
Stephen Goldman received his Bachelors degree
from Beloit College and his Masters degree in
Business Administration from the University of
Denver, where he specialized in real estate. In
the process of obtaining his Masters degree, Mr.
Goldman was employed by the Denver Urban
Renewal Authority in assisting on a financial
impact analysis of a major urban renewal pro-
ject.
Prior to his association with Development
Research Associates, Mr. Goldman obtained
practical experience in the building industry
while employed for a home building company in Illinois, in addition
estate-oriented market research studies in Illinois, Colorado and Alabama.
to conducting real
Mr. Goldman's experience with Development Research has included research for both public
and private clients in the position of Project Manager. His projects have included the
following: market and financial analyses for several major housing developments in Southern
California; a valuation analysis for one of California's largest planned community
developments; rapid transit impact studies for the City of Seattle and a community in the
San Francisco Bay Area; several central business district studies in major California
communities; and other studies involving both market and financial analytical techniques.
LAWRENCE E. REDMAN
ASSOCIATE
Lawrence Redman is experienced in the re-
search, marketing and management of commer-
cial and residential properties. Prior to joining
Development Research Associates, he was a
property manager and commercial leasing agent
for Arbee Enterprises, a Los Angeles based
property development firm. Other responsi-
bilities with the firm included research on
projects prior to development, project planning
and sales promotion of commercial and multiple
residential properties.
Mr. Redman was also an Associate in the Land
and Investment Division of Ellis - Schrader, Inc. In this position he was involved in research,
acquisition and marketing of properties suitable for residential development. Included in his
work with Development Research Associates has been substantial background in the analysis
of industrial areas with particular emphasis on the development of industrial park acreage,
large acreage residential developments and commercial projects.
Mr. Redman received a Bachelors degree in Marketing from California State College at Long
Beach, and studied International Economics at the American Institute for Foreign Trade,
Phoenix, Arizona.
DAVID C. PETERSEN
ASSOCIATE
As an Associate, David C. Petersen conducts and
supervises a variety of analytical assignments
with primary emphasis on municipal and corpo-
rate finance.
Before joining Development Research Associ-
ates, Mr. Petersen was a municipal financial
analyst and consultant with Wainwright & Ram-
sey, a New York financial consulting firm. In
this position he participated as a financial
consultant in connection with the Los Angeles
Convention and Exhibition Center, Los Angeles
International Airport, Baltimore Rapid Transit
System, and other projects requiring revenue, tax allocation or general obligation bond
financing.
Mr. Petersen previously served as a tax exempt securities analyst with Wells Fargo Bank in
San Francisco and as the municipal bond analyst for Halsey, Stuart & Company in New
York. He received his Bachelor of Arts Degree in Economics at San Jose State College where
he was President of Tau Delta Phi, the men's honorary scholastic fraternity.
ALFRED J. MAUPIN
LIBRARIAN
Development Research Associates maintains one of the most comprehensive libraries in Real
Estate and Urban Affairs in the nation. In view of the dynamic nature of these fields,
emphasis is placed on rapid retrieval of current information on a wide variety of specialized
topics. In addition, statistical series are maintained on all major geographical areas in the
Western United States. Through participation in the inter -library loan program, access is
provided to the resources and facilities of all other major libraries throughout the United
States.
As Librarian, Mr. Maupin provides staff research assistance to other members of the
professional staff and supervises the Search Service program offering research services
directly to both private and public clients.
Prior to assuming his current position, Mr. Maupin served as Senior Librarian and Assistant
Department Head of the Business and Economics Department of the Los Angeles Public
Library. He previously was employed as the Technical Process Librarian for Ampex
Corporation and as Acquisitions Librarian for Stanislaus State College.
Mr. Maupin received his Bachelors degree in Spanish from the University of Chattanoga and
a Master of Library Sciences from Emory University in Atlanta. He is a member of the
Special Libraries Association and Vice President of the Business and Industry Division of the
California Library Association.
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ALICE L. KLEINER
RESEARCH INTERVIEW COORDINATOR
As Research Interview Coordinator, Alice
Kleiner supervises various interview programs
directed at establishing the market patterns and
attitudes of consumers, merchants, residents,
industrial executives, and others. Her responsi-
bilities include questionnaire design, sample
selection, questionnaire pre - testing, field super-
vision, and questionnaire verification and edit-
ing. In addition, Miss Kleiner often conducts
research panels in situations where this tech-
nique may prove desirable.
Miss Kleiner was previously associated with the
architectural firm of Robert Sully and Associates in
architectural projects throughout the Western United States.
developing market research data on
Miss Kleiner attended El Camino College and the University of California at Los Angeles.
JOAN HEBERT
COMMUNITY RELATIONS COORDINATOR
As Community Relations Coordinator, Joan
Hebert is responsible for public relations, public-
ity and promotion of a wide variety of client
assignments. In this capacity, she works closely
with all project managers to insure the effective
public communication of research goals and
objectives.
Mrs. Hebert brings to Development Research
Associates a strong background in the fields of
community development and urban affairs. Her
previous experience includes assignments in
editorial research, free -lance writing, and photo
journalism.
A native of Southern
variety of community
and March of Dimes.
California, Mrs. Hebert has combined her professional career with a
service activities such as American Cancer Society, United Crusade,
ARLAN W. WOODWARD
RESEARCH ANALYST
Arlan W. Woodward received his Bachelors
degree from Brigham Young University and has
completed course requirements for a Ph.D. in
Public Administration from the University of
Southern California. His graduate study program
involved concentration in State and Local Gov-
ernment, Urban and Metropolitan Government,
and International Affairs.
Prior to joining Development Research Associ-
ates, Mr. Woodward completed work on a grant
from the United States Department of Health,
Education and Welfare in the field of air
pollution.
In his present position, Mr. Woodward is principally involved in the analysis and evaluation
of primary field data in connection with a wide variety of projects. Recent assignments
included an economic base evaluation of the City of Gardena, a commercial revitalization
program for the City of Pomona, and a convention /community center analysis for the City
of Bremerton, Washington.
ROBERT J.HARMON
RESEARCH ANALYST
In his position as a Research Analyst, Robert
Harmon undertakes a variety of analytical
assignments including field surveys, merchant
interviews, and statistical analysis.
Prior to associating with Development Research
Associates, Mr. Harmon served as a market
analyst for Southern Counties Gas Company. In
this capacity he maintained a continuous review
of sales reports in order to identify new market
areas for utility service. In addition, he prepared
company wide sales forecasts, analyzed sales
data to determine market position, and con-
ducted market studies of housing potential in various Southern California communities.
Mr. Harmon received his Bachelors degree in Economics at the University of Southern
California and is presently completing his requirements for a Masters Degree in Business
Administration.
MARLA J. HEBERT
RESEARCH ANALYST
Marla Hebert is a graduate of Occidental College
with a major in Economics and a minor in
Languages and Mathematics. Prior to joining
Development Research Associates, Miss Hebert's
experience was oriented to various aspects of
computer systems design and operation.
As a Research Analyst, Miss Hebert's assign-
ments consist primarily of statistical analysis of
secondary economic data related to population,
employment, retail sales, construction activity,
etc. In addition, Miss Hebert often evaluates
primary research material including consumer
shopping patterns, merchant attitudes, license plate surveys and field surveys.
Recent assignments include work for the cities of Pomona, Gardena, Coronado, Norwalk,
and Buena Park as well as several private clients.
SUSAN E. WINTHER
RESEARCH ANALYST
Susan Winther is experienced in the economic
analysis of real estate development with partic-
ular emphasis on retail site selection. Prior to her
association with Development Research Associ-
ates, she was employed by Darley /Gobar
Associates, a marketing consulting firm in San
Diego, California where she specialized in site
location consultation for a major supermarket
chain.
Miss Winther's previous experience was with
Summerset Corporation in San Diego where she
investigated the economic feasibility of various
land development projects, and with the San Diego Trust and Savings Bank.
Miss Winther attended San Diego State College and has taken special courses with the
American Institute of Banking.
0
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Afr. Michael Clark
Ievelotanent Research Associates
731 South Flmuer
Los Angeles, California
Dear Mike:
As we 3iscassed or. Tuesday, $3,038.10 oC the $5,000 aippronriation
provided under the contract for your study of the Beacon Bay property
has been formally cancelled. This allows the Finance Department to
clear its records in the amount of the encumbrance for the 1969 -70
fiscal year.
lie will likely reactivate the contract during, the latter part of
the next fiscal Year as we progress with the preparation of the
City's General Plan.
If you have any questions or comments on this matter, please let
me know.
Sincerely,
JANES P. DeWAINE
Assistant City Manager
JPD:sr
cc: Finance Director
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REPRESENTATIVE PRIVATE CLIENTS
Adamson Properties
American - Hawaiian Land Company
Autonetics, A Division of North
American Rockwell Corporation
Bank of California
Bechtel Corporation
Berylwood Investment Company
Boston Company of California, Inc.
Cabot, Cabot & Forbes, Inc.
Candeub, Fleissig, Adley & Associates
Charles Lockman Associates
Citizens Advisory Council
on Public Transportation
Consolidated Trust Association
Costa Pacifica
Dana Ranches
Deauville Marina Development Co.
Diners' Club
Diversified Industries International
Drake Investment Company
Edgar Rice Burroughs, Inc.
Electronics Capital Corporation
Elysian Development Company
Employers Insurance of Wausau
Exchange Building Corporation
Far West Financial Corporation
Fidelity Savings and Loan
Association
First Federal Savings & Loan
Association of Pasadena
First National City Bank of New York
Fluor Corporation, Ltd.
Ford Foundation
Glendale Federal Savings & Loan
Association
Global Industries - Acapulco, Mexico
Great Western Savings & Loan
Association
Guardian Homes
Harry H. Kern & Co., Ltd.
Hemet Packing Company
John Graham and Company
Kaiser Aluminum & Chemical
Corporation
Kaynar Manufacturing Company
Ladco Corporation
Laidlaw Wire Company
Lane Developers, Inc.
Larwin Company
Linkletter Enterprises
Lytton Savings and Loan
Marblehead Land Co.
Maui Pineapple Company, Ltd.
Morgan Laundry, Inc.
Naramore, Bain, Brady & Johanson
Occidental Petroleum Corporation
Oceanic Properties, Inc.
Ogden Development Company
Okamoto-Liskamm
The O.K. Earl Corporation
O'Melveny & Myers
Ottawa Silica Company
Pacesetter Homes
Pacific Finance Corporation
Pacific Western Corporation
Parker Aircraft
(Division of Parker-
Hannifin Corp.)
Pasadena Auto Dealers
Ponty - Fenmore
Portland Center Development Company
Public Facilities Associates, Inc.
Property Research Corporation
Robert Trent Jones & Associates
Rossmoor Corporation
RPS Investments, Inc.
Ruth+ Krushkhov
San Jose Center Corporation
San Lorenzo Plaza Corporation
Southern Nevada Home Builders
Association
Southern Pack Railway Co.
Sproul Homes
Subscription Television, Inc.
Sunset International
Petroleum Corp.
S. V. Hunsaker & Sons
Swartz - Linkletter
Title Insurance and Trust Company
Tori Richard, Ltd.
Transamerica Research Group
Twaits- Wittenberg
1200 Prospect, Inc.
Union Bank
Urban America, Inc.
Victor Gruen Associates
Warren W. Jones & Associates
Waterfront Land Associates
Watson Land Company
Weldwood Structures
(Division of U. S. Plywood
Champion Papers, Inc.)
Westward Properties
Wilsey & Ham
DEVELOPMENT RESEARCH ASSOCIATES
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REPRESENTATIVE PUBLIC CLIENTS
Development Research Associates has completed or is currently engaged in assignments for the following governmental
bodies: councils, agencies, boards, planning staffs, commissions, etc.:
ALASKA
San Fernando
Anchorage
San Francisco
Fairbanks
San Jacinto
San Jose
ARKANSAS
Santa Barbara
State of Arkansas
Santa Maria
Santa Monica
ARIZONA
Santa Rosa
Tucson
Seal Beach
Seaside
CALIFORNIA
South Pasadena
Alameda
State of California
Alameda (County)
Sunnyvale
Alhambra
Thousand Oaks
Berkeley
Torrance
Brentwood
Ventura
Buena Park
Colton
'COLORADO
Corona
Aurora
Coronado
Boulder
Crescent City
DISTRICT OF COLUMBIA
Culver City
Washington Area
El Cerrito
Metropolitan Transit
Fresno
Authority
Gardena
Garden Grove
HAWAII
Hayward
Honolulu
Hemet
IDAHO
Hermosa Beach
Imperial Beach
Bosse
Indio
INDIANA
Inglewood
Guy
La Mirada
Livermore
MISSOURI
Long Beach
State of Missouri
Los Angeles
Los Angeles (County)
NEVADA
Marin (County)
North Las Vegas
Merced
Modesto
OKLAHOMA
Monterey
State of Oklahoma
Newark
OREGON
Norwalk
Reedsport
Oakland
Salem
Oxnard
Pasadena
UTAH
Perris
Provo
Pittsburg
WASHINGTON
Pleasant Hit[
Bremerton
Pomona
Puget Sound Governmental
Port Hueneme
Conference
Redding
Seattle
Redondo Beach
Tacoma
Richmond
Riverbank
WISCONSIN
Riverside (County)
Sheboygan
Sacramento
U. S. TERRITORIES
Salinas
Guam
San Bernardino
San Diego
U. S. GOVERNMENT
U. S. Treasury Department
DEVELOPMENT RESEARCH ASSOCIATES
TO: FINANCE DIRECTOR
FROM: City Clerk
SUBJECT: Contract No. C-1219
DATE May 25, 1970
Description of Contract Real Estate pensulting Services
Authorized by Resolution No. , adopted on
Effective date of Contract April 7. 1999
Contract with Develogaent Research Associates
Address 731 South Flawer St.
Los Angeles, CA 90017
Amount of Contract $3.500 for Balboa Bay Club Property
$5,000 for Beacon Bay property
city Cle c `
A. S,
0
DEVELOPMENT RESEARCH ASSOCIATES
7 3 1 S O U T H F L O W E R S T R E E T
(AREA CODE 213) 626 -2342
March 18, 1969
6437
LOS ANGELES, CALIFORNIA 90017
CABLE ADDRESS: DVELSEARCH
Mr. James D. DeChaine
Assistant City Manager
City of Newport Beach
3300 Newport Boulevard
Newport Beach, California 92660
Dear Mr, DeChaine:
Pursuant to your request, I am enclosing a copy of our firm's brochure
outlining our project experience and professional qualifications. It is my
understanding that the City of Newport Beach is interested in retaining an
economic - appraisal consultant to review several City -owned properties, most
particularly the Beacon Bay and Balboa Bay Club properties which are pres-
ently under consideration for lease extension.
Since our inception in 1963, our firm has completed over 600 professional
assignments. During this period of time we have worked for over 100 cities
or other local governmental agencies. In Orange County we have recently
completed or are currently engaged in assignments for the following cities:
o Garden Grove, California
Contact: Mr. Cline F. Martin
Planning Director
714/537 -4200
o Tustin, California
Contact: Mr. Harry E. Gill
City Administrator
714/544 -8890
LOS ANGELES WASHINGTON
a
Mr. James D. DeChaine
Page Two
March 18, 1969
o Yorba Linda, California
4
Contact: Mr. Darrel Dalton
City Administrator
714/524 -5000
o Buena Park, California
Contact: Mr. Taras Kozbur
Planning Director
714/521 -9900
Please feel free to contact the above mentioned individuals to verify the quality
of our professional services.
In addition to the cities indicated above, we have also been retained by private
corporations and other institutions involved in projects in Orange County. A
representative listing of our private and public clients is attached.
We presently have 45 professional people on our staff, including specialists in
appraisal, real estate development, municipal bond financing, transportation
analysis and other related programs. Although it is difficult to indicate pre-
cisely what staff would be involved in the proposed evaluation of the Beacon Bay
and Balboa Bay Club properties, I can say that I would personnaly direct the
consultation effort. I would most likely be assisted by Mr. Dale Levander,
Vice President of our organization, who is most familiar with current economic
trends in Orange County. Mr. Richard Calhoun and Mr. Michael Clark would
most likely assist on appraisal analysis. Mr. Calhoun is particularly familiar
with the appraisal of public leases as a result of his experience with several
projects at Marina Del Rey. Other members of the staff would be utilized as
required.
It is generally our policy to establish a predetermined maximum consultation fee
with the client, based upon the anticipated services required. The client is then
billed monthly, based upon the actual professional time and direct expenses
incurred during the prior month. Our professional fees range from $15 to
$37.50 per hour, depending upon the individual involved. Direct expensesinclude
travel and subsistence, reproduction, and certain subcontracted items such as
title searches, etc.
L,
Mr. James D. DeChaine
Page Three
March 18, 1969
If upon review of this material you believe that our firm should be retained to
work with your community, I would suggest that we meet fairly soon to review
the subject properties and scope of services that would be required.
We appreciate your interest in our firm and we would certainly welcome the
opportunity to work with your fine community.
Sincerely,
MENT RESEARCH ASSOCIATES
in W. McMahan
esident
JWM:df
Enclosures
a 0
April 9, 1969
Mr. John W. McMahan, President
Development Research Associates
731 South Flower Street
Los Angeles, California 90017
Dear John:
Please be advised that the City Council, on April 7th, approved your
letter of April 2nd regarding, your proposal and scope of services to
be performed in conjunction with the Balboa Bay Club and Beacon Bay
properties under lease by tale City of Newport Beach. Please consider
your letter of proposal and this confirming letter as a combined Letter
of Agreement for the consulting work to be performed. The only change
which should be noted at this time concerns the reference on page three
of your letter relating to the number of copies of the final written
report which will be prepared. As previously discussed by telephone,
the City will be needing twenty -five copies of your final report. We
understand that this is acceptable and that you will make the notation
on your copy of the letter of proposal.
In conjunction with this consulting work, it is the understanding of
the City Council that you will first commence the Balboa Bay Club economic
analysis and complete that work to the satisfaction of the City Council
before commencing with what might be construed as Phase II of the pro-
ject, that being the Beacon Bay property analysis. The City Council has
taken action to encunber funds for the entire project at this time with
the proviso that subsequent Council approval be obtained prior to the
commencement of the Beacon Bay property analysis.
We have confirmed the date of April
Berke of the Balboa Bay Club. They
with Messrs. Dale Levander and Mike
and 12:00 Noon on that date. Prior
will be meeting. with Jim DeChaine a
A.M. to discuss further the nature
15th with Richard Stevens and Ralph
will be looking forward to meeting
Clark between the hours of 10:00 A.M.
to that time, I understand that they
id possibly myself as well at 8:30
if the work to be performed. Jim
2
!fit/. ii ✓, i.r r
grad I will attempt to join Dale and Mike, as well as the Balboa Bay Club
representatives, for lunch at the Balboa Bay Club around Noon. Arrange -
mc::ts nor t is lundieon have likewise been confirmed.
nn behalf of the City, may I express our sincere interest in looking for-
ward to a most pleasant relationship with your staff representatives as
they undertake the economic analysis work needed in conjunction with the
Balboa Bay Club and Beacon 11,ay properties. We look forward to meeting
with Messrs. Levander and Clark on the 15th.
HLI: /JPD:ep
Sincerely,
IIARVEY L. FTURLBURT
City Manager
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CITY OF NEWPORT BEACH C-/ 24 q
OFFICE OF THE CITY CIL• /
DISPOSIT(o : April 7, 1969
TO: MAYOR AND CITY COUNCIL FI / L
FROM: City Manager
SUBJECT: REAL ESTATE CONSULTING SERVICES TO BE PERFORMED BY4g"°-�
DEVELOPMENT RESEARCH ASSOCIATES
h_ •AuLLl0217M
It is recommended that the Council authorize the City Manager to
execute a Letter of Agreement with the firm of Development Research Assoc-
iates for real property consulting services related to the Balboa Bay Club
and Beacon Bay properties, subject to a maximum fee for these services of
$3,500.00 for the Balboa Bay Club property and $5,000.00 for the Beacon Bay
property.
DISCUSSION:
Attached you will find an outline of the real estate consulting services
to be performed by the firm of Development Research Associates. This outline dis-
cusses in detail the scope of services to be performed, the method of approach
which Development Research Associates will use on each of the properties and the
method by which conclusions and recommendations will be reached for subsequent
Council consideration. Due to the urgency of completing the analysis of the
Balboa Bay Club lease extension request, most attention will be paid during the
next two months to evaluating this property. As indicated in the attached out-
line of services to be performed, the conclusions and recommendations derived
would be developed as a result of the field research which would be reviewed
during a series of progress meetings with the City staff and the findings
summarized in a written report to the City Council. It is anticipated that a
written report on the Balboa Bay Club analysis will be complete and made avail-
able to the City Council during the first week of June, 1969.
The more complicated analysis of the Beacon Bay property will likely
be undertaken in May and June, with a final written report being made available
to the City Council no later than July, 1969. A similar method of approach
would be undertaken in conjunction with the analysis of this property and the
conclusions and recommendations again formulated as a result of the field re-
search and a series of progress meetings held with the City staff. Findings
of this evaluation will likewise be reviewed with the City Council in July.
As indicated in the attached outline, the maximum fee for the pro-
fessional time and direct expense involved with each of these projects would
be $3,500.00 for the Balboa Bay Club property and $5,000.00 for the Beacon
Bay property. Professional time would be calculated on the basis of Develop-
ment Research Associates' standard hourly billing rates for the individual
E
Mayor and City Council
Page 2
0
April 7, 1969
consultants assigned to the projects. The direct expenses would be limited to
travel, subsistence and reproduction costs associated with the project. Resumes
of individuals who would be working on the projects are attached for reference.
In order that additional time is not lost in the evaluation of these lease exten-
sion requests, it is recommended that we employ the services of Development Re-
search Associates at this time to undertake the evaluation of these properties.
HLH /JPD:ep
att.
HARVEY L. HURLBURT
6
Cr
DEVELOPMENT RESEARCH ASSOCIATES
7 3 1 S O U T H F L O W E R S T R E E T
(AREA CODE 213) 626.2342
April 2, 1969
6437
L O S A N G E L E S , C A L I F O R N I A 9 0 0 1 7
CABLE ADDRESS: OVELSEARCH
City of Newport Beach
3300 Newport Boulevard
Newport Beach, California 92660
Attention: Mr. James D. DeChaine
Assistant City Manager
Gentlemen:
G�
4•
At your request, we are submitting this proposal for services in connection
with an analysis of the Balboa Bay Club and Beacon Bay properties owned by
the City of Newport Beach.
It is our understanding that the major objective of this analysis would be to
evaluate whether or not the City should extend existing leases on these properties
and, if so, under what conditions..
In this proposal we will indicate the method of approach we would employ, the
conclusions and recommendations that would be forthcoming, the personnel
that would be utilized, and the time and costs involved.
SCOPE OF SERVICES
BALBOA 13AY CLUB PROPERTY
The analysis of the Balboa Bay Club property would concentrate on an immediate
evaluation of the outstanding proposal from the Balboa Bay Club for lease
extension. Inherent in this evaluation would be an analysis of the desirability
of the proposal from the City's point of view, the ramifications of not accepting
LOS ANGELES WASHINGTON
0 •
City of Newport Beach
Page Two
April 2, 1969
the proposal, and possible modifications in the proposal (if any) which would
make it more attractive to the City.
Method of Approach
The method of approach that we propose to utilize involves the following:
1. Review and evaluation of the existing Balboa Bay Club proposal
including the supplementary reports prepared by Economics
Research Associates and George Hamilton Jones, M. A. I.
2. Discussions with executives of the Balboa Bay Club regarding
their overall objectives and future planning.
3. Field survey and evaluation of similar lease arrangements in
other areas of Southern California such as Marina Del Rey,
King Harbor, Mission Bay, etc.
4. Discussions with City staff personnel and others regarding the
interests of the City in connection with the proposed lease
extension.
Conclusions and Recommendations
Based on the method of approach indicated above, we would be prepared to
develop conclusions and recommendations related to the following:
1. Projected benefits and costs to the City as a result of accepting
the proposed lease extension.
2. Projected benefits and costs to the City from not accepting the
proposed lease extension.
3. Recommended modifications (if any) in the proposed lease
extension which would improve benefits to the City.
City of Newport Beach
Page Three
April 2, 1969
4. Recommendation as to whether to accept the Balboa Bay Club
proposal as submitted, reject the proposal, or modify the
proposal to make it more attractive to the City.
The conclusions and recommendations outlined above would be developed in the
form of a series of progress meetings with City staff, ultimately culminating
in a written report (10 copies). A public presentation has been budgeted to
explain our findings and recommendations.
BEACON BAY PROPERTY
The Beacon Bay property represents a somewhat more complicated situation
in that no specific proposal has been offered and a greater variety of land uses
are involved. The emphasis in this study would shift, therefore, to formu-
lating a strategy for policy action regarding this property.
Method of Approach
The method of approach would involve the following;
1. Review of available material relating.to the property including
the George Hamilton Jones appraisal.
2. Discussions with representatives of the Beacon Bay Community
Association and the Balboa Bay Marina to ascertain their
attitudes towards lease extension.
3. Field survey of possible land uses which might be developed on
the land portion of the property following lease expiration. This
would include multi - family residential, commercial, and other
possible uses.
4. Field survey of other publicly owned marinas in Southern
California to review lease terms and operating characteristics.
City of Newport Beach
Page Four
April 2, 1969.
Conclusions and Recommendations
Based on the method of approach indicated above, we would be in a position to
make the following conclusions and recommendations:
1. Projected highest and best use of the Beacon Bay property,
assuming the existing lease was allowed to expire.
2. Projected benefits and costs to the City of allowing the existing
lease to expire.
3. Recommendations regarding modifications of the existing lease.
4. Projected benefits and costs to the City of extending the existing
lease with the recommended modifications.
5. Recommendations regarding the best method of proceeding.
6. Formulation of a policy regarding lease extension on the Beacon
Bay property.
The conclusions and recommendations outlined above would also be developed
in a series of progress meetings, ultimately culminating in a brief, written
report (10 copies). A public presentation has also been budgeted.
CONTINUING CONSULTATION
Following the submission of the written reports, it may be desirable for our
firm to be involved on a continuing, "on -call" basis to assist in implementing
the recommendations. It also may be desirable to offer additional consulta-
tion on methods by which the subject properties can be tied into a comprehensive
financing program for the proposed Civic Center. Our experience in municipal
financing might prove of value in this regard. In any event, we would be
available for necessary continuing consultation as required.
City of Newport Beach
Page Five
April 2, 1969
PERSONNEL
The following personnel would be available for this assignment:
Dale H. Levander, Vice President . . . Project Coordinator
Michael C. Clark, Associate . . . . . . Project Manager
David C. Petersen, Associate . . . .
James Coleman, Research Analyst. .
Municipal Finance Consultation
Field Survey
Barbara Vogel, Research Analyst . . . Statistical Analysis
Other Personnel. . . . . . . . . . . . As Required
Resumes outlining the experience and qualifications of the above mentioned
personnel are attached to this letter of proposal.
TIME SCHEDULE
We estimate that the Scope of Services can be completed within the following
time periods:
Balboa Bay Club Property 60 days
Beacon Bay Property 90 days
The indicated time period is from receipt of notice to proceed. The two proper-
ties could be analyzed separately or concurrently.
FEE SCHEDULE
Due to the complexity involved in assignments of this nature, we prefer to work
on a "professional time, plus direct expense" basis with a firmly established
maximum. In this manner, the client only pays for the actual work performed,
City of Newport Beach
Page Six
April 2, 1969
and yet is assured a firm maximum for budgetary purposes. We estimate that
the Scope of Services outlined above can be completed for the professional time
plus direct expense involved, not to exceed the following maximum fees:
Balboa Bay Club Property $3,500
Beacon Bay Property $5,000
Professional time would be calculated on the basis of our standard hourly
billing rates (copy attached) based on the individuals involved. Direct expenses
include travel and subsistence and reproduction. These items would be payable
on the basis of the invoice cost plus 10 percent servicing costs. Professional
fees would be payable monthly, based on the work for the prior month. Con-
tinuing consultation following completion of the written reports would be billed
on an hourly basis.
We wish to thank you for this opportunity to submit a proposal to analyze these
properties. We believe that our experience in real estate economics and
appraisals, as well as our continuing work for municipal governments through -.
out Southern California place us in a relatively unique position to undertake
an assignment of this nature.
If there are any questions regarding this proposal or if additional information
is required, please contact me. If you wish to proceed, a letter to this effect
will be sufficient to allow us to proceed immediately.
Respectfully submitted,
DEVELOPMENT RESEARCH ASSOCIATES
(Sohn W. McMahan
President
JWM:pq
Enclosures: Resumes
Hourly Rates
DALE H. LEVANDER
VICE PRESIDENT
40
As a Vice President of Development Research Associates, Mr. Levander is re-
sponsible -for the conduct and supervision of market and financial analysis projects.
for private and public clients. In his work with Development Research Associates,
he has been heavily involved both in urban economics studies for major municipalities
and in land use analyses for large parcels of vacant land intended for planned com-
munity development in outlying areas.
Mr. Levander brings to Development Research Associates over 15 years of con-
sulting and industrial experience. Prior to joining Development Research
Associates, he was an associate of the national management consulting firm of
Booz, Allen and Hamilton. In this capacity, he conducted over 30 major assign-
ments with heavy concentration on economic and financial analysis, including many
assignments involving the coordination of real estate and land economics with
business policy formulation and decision - making.
Before entering the consulting field, Mr. Levander served as Executive Vice
President of Ridley and Company, Inc. , which was engaged in equipment leasing,
construction equipment manufacturing, construction sub - contracting and clay
mining. He also served as budget director at Hughes. Aircraft Company and in
various financial and market staff capacities for A. O. Smith Company and Allen -
Bradley Company.
He holds a Bachelors degree in Electrical Engineering and Business Administration
from the University of Texas and a Masters degree in Business Administration from
the Harvard Graduate School of Business Administration. His teaching experience
includes Business Administration and related courses at Marquette University,
Milwaukee, Wisconsin.
DEVELOPMENT RESEARCH ASSOCIATES WiMEWnMnu
MICHAEL C. CLARK
ASSOCIATE
Michael Clark, as an Associate, conducts and supervises appraisals, financial
analyses, and market research assignments with particular emphasis on com-
plex multi -use projects.
Prior to his association with Development Research Associates, he was an
appraiser in the City Mortgage Department of The Equitable Life Assurance
Society of the United States. In this capacity he handled commercial, industrial
and apartment properties, including appraisal, and the origination and servicing
of property loans. This background proves most valuable in his urban area
assignments, particularly in reference to the financial feasibility of specialized
land uses, such as institutional, commercial and industrial developments.
Mr. Clark received his Bachelor of Science degree in Economics at the
University of Oregon and has completed requirements for a Masters degree in
Business Administration at the University of Southern California.
Upon completion of college, he served for two years as an officer with the
United States Army, during which period he received special commendation for
his work with the U. S. Army Arctic Test Board, Fort Greely, Alaska.
DEVELOPMENT RESEARCH ASSOCIATES M i 11 *1111
0 0
DAVID C. PETERSEN
ASSOCIATE
As an Associate, David C. Petersen conducts and supervises a variety of
analytical assignments with primary emphasis on municipal and corporate
finance.
Before joining Development Research Associates, Mr. Petersen was a munici-
pal financial analyst and consultant with Wainwright & Ramsey, a New York
financial consulting firm. In this position he participated as a financial
consultant in connection with the Los Angeles Convention and Exhibition Center,
Los Angeles International Airport, Baltimore Rapid Transit System, and other
projects requiring revenue, tax allocation or general obligation bond financing.
Mr. Petersen previously served as a tax exempt securities analyst with Wells
Fargo Bank in San Francisco and as the municipal bond analyst for Halsey,
Stuart & Company in New York. He received his Bachelor of Arts Degree in
Economics at San Jose State College where he was President of Tau Delta
Phi, the men's honorary scholastic fraternity.
DEVELOPMENT RESEARCH ASSOCIATES :mrsillad
E
JAMES H. COLEMAN
RESEARCH ANALYST
•
James Coleman is principally involved in the analysis and evaluation of primary
field data in connection with a wide variety of projects. Recent assignments
include an economic base study of the City of Tucson, Arizona, a proposal for
an experimental city, termed MXC, in Minnesota, and regional economic
analysis in the Washington, D.C. area.
Prior to his joining Development Research Associates, Mr. Coleman was in-
volved in analysis of the flow of mortgage funds for the State of California under the
direction of Dr. Fred Case. Previously, while attending college in Philadelphia,
he was employed by the Rufeld Investment Corporation, a private investment firm.
Mr. Coleman received his Bachelor of Science degree from Trinity University
in San Antonio, Texas. His graduate study in real estate finance was taken at
the Wharton School of Finance, University of Pennsylvania, Philadelphia, and he
subsequently received a Masters degree in urban land economics from the
University of California at Los Angeles.
DEVELOPMENT RESEARCH ASSOCIATES.
0
BARBARA K. VOGEL
RESEARCH ANALYST
As a Research Analyst with Development Research Associates, Barbara Vogel
is responsible for the statistical analysis of secondary economic data on a
variety of assignments. In this capacity, she also works closely with the
firm's Research Interview Coordinator, evaluating the results of various
interview programs directed toward consumers, merchants, residents and
industrial executives.
Mrs. Vogel received her Bachelors degree in Economics from the University
of California at Los Angeles, graduating Cum Laude and Phi Beta Kappa. She
also received her Masters degree in Economics with a minor in Mathematics
from the same institution.
Prior to her assignment with Development Research Associates, Mrs. Vogel
was employed by the County of Los Angeles in social work, and with the
Research Library of the University of California at Los Angeles.
DEVELOPMENT RESEARCH ASSOCIATES s =:�w�lQll
DEVELOPMENT RESEARCH ASSOCIATES
STANDARD HOURLY RATES
Chairman & President . . . . . . . . . . . . . $37.50
Executive & Senior Vice President. . . . . . . . . $35.00
Vice President . . . . . . . . . . . . . . . $32.50
Senior Associate . . . . . . . . . . . . , . . $30.00
Associate . . . . . . . . . . . . . . . $22.50-
27.50
Librarian . . . . . . . . . . . . . ..... $25.00
Technical Specialist . . . . ... . . . . . . . .. $20.00
Research Analyst. . . . . . . . . . . $17.50
Research Assistant . . . . . . . . . . .. . . $15.00
Clients are billed on a monthly basis for the time expended in the
preceding month, plus costs of travel and subsistence, reproduction,
long distance telephone calls, and other related out -of- pocket expenses.
A ten percent servicing charge is added to all reimbursable invoice
items.
DEVELOPMENT RESEARCH. ASSOCIATES
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CITY OF NEWPORT BEACH DISPOSITION: �n
OFFICE OF THE CITY MANAGER
COUNCIL Ic�r 6dv
-6 y 2
TO: MAYOR AND CITY COUNCIL ISPOSITION:
FROM: City Manager
SUBJECT: PROPOSED RETENTION
(t4.4.at,
RECOhMENDATION:
It is recommended that the City
to sign a letter of agreement with the fi
iates for real estate consulting services
Bay Club and Beacon Bay properties.
DISCUSSION:
E CONSULT
Council au t on the City Manager
rm of Development Research Assoc -
in conjunction with the Balboa
At the March 17 Study Session meeting, the staff reviewed a series
of real estate consulting firms which have been retained to perform real
estate economic analyses for municipal agencies in Southern California. Of
the five specific organizations discussed, the staff recommended further
consideration be given to the firms of Development Research Associates and
Real Estate Research Corporation. The City Council concurred with this
approach and requested that proposals be secured from these two firms,
analyzed and recommendation made to the City Council for consideration at
the March 24 meeting.
These two organizations were contacted and proposals were solic-
ited for staff analysis. It became readily apparent, upon review of the
two proposals submitted, that the firm of Development Research Associates
was.far more capable of providing this service for the City at this time.
The proposal submitted from the firm of Real Estate Research Corporation
was very brief and the list of clients did not include any governmental
agencies in Orange County. A copy of the brief cover letter which accomp-
anied the proposal is attached for reference.
John W. McMahan, President, Development Research Associates, sub-
mitted a more detailed letter of proposal and company brochure, copies of
each of which are also attached hereto. Mr. McMahan's letter indicates that
the project coordinator who would be assisting him in analyzing the Balboa
Bay Club and Beacon Bay properties would be Mr. Dale H. Levander, Vice
President of Development Research Associates. Additional personnel would
be assigned to assist with the analysis as needed. Depending upon the
individuals used on the project, the professional fees would range from
$15 to $37.50 per hour plus direct expenses incurred in connection with
the project.
We have taken the liberty of checking with the four Orange County
municipalities mentioned in the cover letter from Development Research
Associates. Comments from each of the individuals referenced in the letter
are as follows:
IWRPF�!
Mayor and City Council Page 3 March 24, 1969
Yorba Linda (continued) City will be further retaining this
firm to prepare a series of special
studies, including one on the impact
a specific routing of a freeway will
have on the community, cost benefit
studies on potential annexation pro-
posals and various growth pattern
alternatives for the community, and
another study on marginally producing
oil wells and ways by which these
can be eliminated. Dale Levander is
the project coordinator and is doing
a fine job on the project. As far
as I am concerned, I would not hesi-
tate to recommend their services for
the work to be undertaken in Newport
Beach."
Mr. Tarus Kozbur "Development Research Associates has
Planning Director recently finished an economic survey
Buena Park and analysis of the economic con-
ditions and outlook in Buena Park
and also analyzed and made specific
recommendations on the up- dating of
Buena Park's General Plan which was
adopted by the City Council in 1963.
The firm did a very good job; they
are very thorough and prepare a good
report. I would highly recommend
the retention of their services."
Based upon the exceptional recommendations as summarized above and
the experience which this firm has had in the Orange County area in conducting
economic analyses similar to those required by the City of Newport Beach at
this time, it would appear advisable to enter into an agreement with Devel-
opment Research Associates for consulting services on the Balboa Bay Club
and Beacon Bay properties. The opportunity of having Mr. Dale Levander
assist Mr. McMahan as the project manager is also particularly appealing
and would be of great benefit to the City on these matters. It is therefore
recommended that the City Council authorize the City Manager to sign a letter
of agreement with the firm and move ahead with the economic analyses as soon
as possible.
HLH /JPD:ep
att.
HARVEY L. HURLBURT
By:
Assistant City Manager
1 �y
Real Estate Research Corporation
THOMAS UYDEN COOK. M.A.I.
DIRECTOR OF APPRAISALS
655 SOUTH HOPE STREET • LOS ANGELES 90017 • PHONE: 217- 620.0100
March 18, 1%9
Mr. James P. DeChaine
Assistant City Manager
City of Newport Beach
3300 Newport Boulevard
Newport Beach, California 92660
Dear Mr. DeChaine:
In accordance with our telephone conversation regarding the City of
Newport Beach's lease interests in the Balboa Bay Club and Beacon
Bay Project, I am enclosing two copies of our company background
statement. This short brochure outlines the scope of our services
and lists many of our clients. Mr. Wendell H. Martin's and my
professional qualifications are included at the end of each brochure.
I will be in touch with you or please feel free to call me if you
have any questions.
Very truly yours,
T. Layden Cook, M.A.I.
TLC:ph
Enclosures
�I�H!•II• 'I
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